How Elah Dufour Novi enhanced its customer base with magnews and Email Marketing Automation strategies

During this presentation, we will analyze the roadmap of Elah Dufour Novi's journey to enhance the synergy between online and offline activities in order to strengthen relationships with its consumers. Since the launch of the new eCommerce platform, every initiative of the Group has focused on lead generation, customer base enhancement, engagement and insights creation. We will also examine the key steps and the importance of using the magnews platform to implement Email Marketing Automation projects that have led to a constant increase in results year after year.