Is there still room on the web for a new ecommerce platform? Have Amazon and other large vertical marketplaces taken over every commercial opportunity? Echome represented a challenge to the big players in the industry, which Ploomia welcomed with enthusiasm: brand identity design, UX/UI, SEO strategy and consulting, social and advertising. By putting the best marketing practices and a lot of expertise into play, we helped the new ecommerce platform achieve economic sustainability and profitability in just one year of activity.