Francesca Giaroli
Digital Marketing Specialist
Barilla
June 17, 2023
15:40 - 16:00
Digital Strategy
The Mulino Bianco gaming experiences
Who would have expected a brand like Mulino Bianco to develop 2 campaigns in 2 years focused on gaming? And that it would organize the first Italian launch of a cookie on Twitch?
Other speeches in room Digital Strategy
Let's go back to talking about marketing
Giorgio Soffiato
Marketing Arena Spa
Communicating sustainability. Everyone talks about it, but do we really know what it means?
Benedetta Flammini
Direttore Marketing & Comunicazione WWF Italia
The importance of the website as the hub of integrated digital marketing activities
Fabio Pellencin
Marketing & Communication Consultant (EURid)
Da tour operator B2B a B2C grazie a una radicale Digital Transformation: il caso Imperatore Travel World
Gianluigi Zanettini
Developer @Boraso
Fabio Imperiale
Boraso
Ilaria Clemente
Client Manager @Boraso
Inclusive Media Factory per diversity content attraverso l'influencer marketing
Riccardo Pirrone
Wonty Media
Paolo Camilli
Attore, comedian e content creator.
Mauro Leonardi
Drag Queen - Performer
Carmelo Pappalardo
Drag Queen - Performer
Valentina Tomirotti
Freelance journalist and disabled rights activist
Francesco Rellini
Wonty Media - Manager FANTASANREMO
Digital Transformation dalla teoria alla pratica: il percorso del Gruppo SACE
Martina Di Donna
Customer Centricity & Product Design SACE
Martina Ghiselli
Customer Centricity & Product Design SACE
Gli algoritmi predittivi per comprendere i dati che le persone non riescono ad analizzare
Massimo Calabrese
CEO Digital Sales
Come il Conversion Marketing di Boraso ha supportato Pittarosso nel suo percorso di crescita facendolo diventare leader di mercato
Dario Manco
Boraso SRL
Pietro Rossato
Digital Manager @ PittaRosso
Roberto Mumolo
Digital Consultant @ Boraso
Inbound PR: the revolution of public relations in the age of liquid Internet
Agnese Vellar
Press Play Comunicazione Srl
Alessandro Tibaldeschi
Press Play
In orbit: a small manual for launching a product
Alberto Collet
Beyond
L'arte e la scienza di prendere decisioni: come si crea una digital strategy
Jacopo Matteuzzi
Studio Samo
Psychological Price - Neuromarketing applied to product pricing
Andrea Saletti
Pronesis srl
B2B: The Dark Side of Digital Marketing
Francesco De Nobili
francescodenobili.it
TV Radio and Digital Outdoor: from strategy to measurement
Silvia Macedonio
Digital Angels
Ilenia Cicchetti
Digital Angels
The future of branding for GenZ: experiences, languages and communication strategies
Nicolò Cappelletti
IUSVE
Daniele Chieffi
Bi - Wise
Partnership Manager wanted!
Ruben Tullio
B&T S.P.A.
Speeches by Francesca Giaroli
2023
The Mulino Bianco gaming experiences