Giorgio Soffiato
Marketing Director
Marketing Arena SpaJune 15, 2023 12:40 - 13:20
Digital Strategy
Let's go back to talking about marketing
Through the analysis of case studies and the sequential construction of a working model (framework), a return to the basics of marketing is proposed in times when every technology seems to undermine its foundations
Other speeches in room Digital Strategy
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Fabio Pellencin
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Riccardo Pirrone
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Paolo Camilli
Attore, comedian e content creator.
Mauro Leonardi
Drag Queen - Performer
Carmelo Pappalardo
Drag Queen - Performer
Valentina Tomirotti
Freelance journalist and disabled rights activist
Francesco Rellini
Wonty Media - Manager FANTASANREMO
Martina Di Donna
Customer Centricity & Product Design SACE
Martina Ghiselli
Customer Centricity & Product Design SACE
Massimo Calabrese
CEO Digital Sales
Dario Manco
Boraso SRL
Pietro Rossato
Digital Manager @ PittaRosso
Roberto Mumolo
Digital Consultant @ Boraso
Agnese Vellar
Press Play Comunicazione Srl
Alessandro Tibaldeschi
Press Play
Jacopo Matteuzzi
Studio Samo
Francesco De Nobili
francescodenobili.it
Silvia Macedonio
Digital Angels
Ilenia Cicchetti
Digital Angels
Nicolò Cappelletti
IUSVE
Daniele Chieffi
Bi - Wise
Ruben Tullio
B&T S.P.A.
Speeches by Giorgio Soffiato
2022
Marketing strategy al tempo della digital transformation
2021
Essere Marketing Manager: il valore del branding nelle strategie di marketing
2019
Content marketing tested by the funnel: really working between trends and false myths
2019
[English Version] Content marketing tested by the funnel: really working between trends and false myths