FLACO talk - Natural Born Creator - The unstoppable need to plan and create content on Social Media
More often than not, those who work with Social Media end up limiting their work to fill-space content production. The return on investment remains circumscribed between KPIs strictly related to vanity metrics and conversion losing sight of the strategy and the plan. Jessica has written a book to help any professional and company have method and guidelines for planning a strategy and having it evolve and adapt over time.