SEO Audit step by step: identify all critical areas of the site, from technical to strategic

Traffic drops, growth difficulties, or something else: what is the problem that worries us the most and prompts us to analyze our site? The talk will try to walk us through the definition of an SEO Audit step by step, starting with determining the priorities of the issues, also with respect to their real impact on the project, and then investigating in depth some purely technical aspects and those that are instead real errors in strategy.