TikTok and the new TV schedule: how to harness the power of video formats

The Internet is Tiktokkizing, and the flow of Tiktok is increasingly resembling a television schedule. That is why the key word for creating a connection with users is Format. Format is a type of video production that dictates precise rules and focuses on horizontal storytelling. The benefits are both user-side and production-side. Stream optimization, constant improvement of the product, recognition and positioning towards users. To build an entertainment format there are rules that Creators, the good ones internalize in their videos. Brands, agencies and anyone who wants to make online content today must know them and apply them to be able to master the platforms' demand for consistency.