HOEPLI - Two of Two: The New Rules of Storytelling (Corporate)

Turning facts into stories, telling and engaging is the central goal of any marketing activity. What are the strategies for becoming great storytellers? How to develop them to create a trusting relationship with those who read or listen? It is stories that create narrative universes where brand values and consumer values meet. Because you can no longer buy attention, you can only try to build trust that lasts. Cristiano Carriero, co-author with Bernadette Jiwa for The Secrets of Great Storytellers, and Elizabeth Gelfi, author of At the Root of Storytelling, take us through this discourse on storytelling skills in pursuit of emotion.