Guest and Customer Experience Professional: Create Personalized Journeys for Every Type of Guest and Customer

The Guest Experience Professional plays an important role in all hospitality service settings, with the primary mission to generate an experience that can be enjoyed to the fullest by guests. The criteria of hospitality updated to modern times are a constant evolution of methods and strategies that require particular attention and adaptation to various situations. From this need arises the idea of this book, which aims to be a guide for creating unique and memorable experiences for guests and customers. In this text, the authors propose a detailed analysis of various aspects, starting from the design of the experience, moving on to its delivery, and concluding with the analysis and possible redesign phase.