Influencer marketing and new strategies through the Creator Economy

A collaboration between Luca Gervasi, one of the most beloved content creators of the moment, and Monge, a major Italian petfood brand. Luciano Fassa, Monge General Director, and Lucia Lusetti, Marketing Manager, tell on the Mainstage the match between Creator Economy and petfood, as a trigger to develop new marketing strategies and expand brand awareness via social media.