Metaverse: what legal challenges do corporate entities face in Web 3.0?

The speech is aimed at addressing legal issues related to the entry of a corporate entity into the metaverse. Specifically, the goal is to provide prodromal guidance on entering the metaverse: (a) assessment of intellectual property assets, (b) privacy and GDPR side assessment, (c) assessment of related regulatory profiles, and (d) review of contracting. Next, the goal is to answer some of the questions that arise when deciding to approach Web 3.0, such as: what do I buy when I buy a land? What is the law applicable to contractual relationships in the metaverse? Lastly, I would like to give a focus on the privacy and advertising part and how to be GDPR compliant in the metaverse as well.