Francesco Piersimoni
CEO & Co-founder
Adrias Online srl
June 16, 2023
14:20 - 15:00
Tourism & Travel
Hotel: From 0 to Brand
How to transform your property from a generic hotel to a true brand hotel.
Other speeches in room Tourism & Travel
Navigating the Blue Ocean: a strategy for hotels that want to win without competing
Antonio Maresca
Onspitality
Podcast strategy for tourism and hospitality
Nadia Stacchiotti
Head of Digital Pr and podcaster
Accessible and Inclusive Tourism Destinations
Roberto Vitali
Village for all V4A®
From Room Plan to Digital Marketing Plan (Skipping the PMS) Using AI Tools Effectively
Marco Volpe
Volpe Marco
Digital Marketing for Accommodations: Achieving Results Beyond DIY and AI
Danilo Pontone
Hotel 2.0 | Digital Marketing Turistico
Destination Storytelling: Making a Place a Point on the Map
Maurizio Orgiana
HUBitat Budoni Welcome
Optimizing Google Business Profile for Travel Operators
Luca Bove
Local strategy
Artificial Intelligence, Metaverse, and Big Data: Digital Transformation in the hotel tourism sector
Gennaro Calì
OpenMall srl
Paolo Sisti
RS PLANNER
Speeches by Francesco Piersimoni
2026
Professionale e Ispirazionale (Ideale per il programma ufficiale) Title: Are you confusing the means with the end? The heart of hospitality is human—AI is "only" a tool. Real stories from those making it happen
2025
How Hundreds of Hotels Are Closing Bookings Without Lifting a Finger Thanks to AI
2024
Tourism and Artificial Intelligence, straight to the point
2023
Hotel: From 0 to Brand
2022
Hotel: da prodotto come altri a brand unico e desiderato
2021
I Turisti 4.0 sono fra noi: I want to believe!
2020
Hotel 2021: da "Commodity" a Brand
2020
Turismo 2020: perché tutto possa ripartire (anche) tutta la comunicazione deve cambiare
2018
Il Web Marketing Annuale del Turismo Stagionale
2017
Lezioni di marketing digitale (e crossmediale!) prese a prestito dall'ospitalità Romagnola e pronte all'uso
2016
SEO for hotel sites, it is the "time" to rethink it.