The Secrets of Creating Digital Characters: Bridging Artificial Intelligence and Human Creativity. Can a Virtual Influencer Face the Realness Challenge?

Creating a virtual influencer in the era of the realness revolution presents a particularly challenging aspect: creating a synthetic character that can establish a deep, genuine, and empathic connection with its fan base. Is there a formula for conferring realism and authenticity without arousing rejection and unease in the audience? Nearly two years of experience at Buzzoole in managing and creating virtual influencers have provided a series of approaches and takeaways that contribute to the evolution of a rapidly expanding industry.