Punzi
Gianluca Punzi
Marketing manage
Calton
June 15, 2023 18:20 - 18:40

Content Marketing

Data-Driven Content Marketing: An Operational Approach Based on the Feedback of the Growth Program Community

From analyzing microdata to proposing editorial plan integration and choosing the channels for content distribution, this will be the path we will trace starting from the analysis of Raffaele Gaito's community, both the open one and the Growth Program one, to define an effective method that helps generate new data-driven content, and then defining how and where to deliver all this value. A circular process that we will discover together.