Today, it is impossible to imagine a world without its digital dimension. We are constantly bombarded with external stimuli that become our point of reference and that we try to imitate on a daily basis. The first step in understanding the complexities of the period we live in is to recognize the impact that all of this has on us: this self-awareness and awareness of what we are using can lead to a more appropriate and functional use of social media. What role do social media play in all of this? What impact do they have on our perception of our bodies? How do brands talk about body, food, and weight, and what does this have to do with eating disorders?