How to create a successful Martech Unit and bridge the gap between strategy and technology

More and more companies and agencies are considering starting a Martech Unit to act as the glue between the strategic and technical areas. In this talk, we will discuss the skills gap between these two areas; why and how a Martech Unit can help bridge it; what skills are required of Martech professionals; how to build a strong team; and how crucial it is to invest in people training by structuring professional development programs together with human resources.