Strategic GA4 and the end of GA3: power is nothing without control

The transition from GA3 to GA4 forces us to rethink the way we find and visualize the data we need to monitor the online businesses we work on. How do we leverage the oh-so-powerful tool that is GA4? What is the right approach for this transition? The speech is designed for those who want to understand how to start with business objectives and turn them into data that can be read by any web analysis platform.