Andrea Cicchetti
CEO
CEO and founder Moab S.r.lJune 16, 2023 13:20 - 13:40
Start the Future
The Riders' Land as a promotional driving force for the territory
The video recording of this speech is not available.
The Riders’ Land is that geographical area, nestled on the border between Romagna, Marche and the Republic of San Marino where motors and two wheels have always been much more than just a passion. The champions who were born and raised right here, the numerous motorcycle manufacturers and legendary circuits concentrated within a few kilometers contributed to the creation of a mystical halo around this land and they generated numerous opportunities for development and promotion.
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