Navigating the Blue Ocean: a strategy for hotels that want to win without competing

Who hasn't dreamed of owning or managing a truly unique and special hotel? A place where customers would be willing to do anything just to stay for even one night? The Blue Ocean Strategy is inspired by the Ocean Blue methodology created for this very purpose: to provide operators with an approach to create a unique business, where price becomes a secondary factor compared to perceived value. We will show examples and case studies to help you build your own Blue Ocean Strategy.