From Social Graph to Interest Graph: What Changes in Companies' Content Strategy

The evolution guided by TikTok means that we are increasingly finding content in our feeds based on our interests rather than the network of people and organizations we follow. In this speech, we will see the impacts on best practices for creating and distributing content, how to integrate interest information from other touchpoints (SEO, website, etc.), and why now more than ever it is important to have an integrated content strategy.