Metaverses are virtual worlds used to interact with your audience and generate visibility for your product. In the metaverse, we can sell or give away Non-Fungible Tokens (NFTs) linked to the product, organize reward events, and exchange goods and services for payments. But what are the legal limits of these activities? Can I sell NFTs to third parties? What are the rules on intellectual property? Can I exchange my goods for metaverse payment tokens without the risk of violating anti-money laundering regulations? Lars' presentation will provide answers to these questions.