The New Era of Internet Platformization

In the last 20 years, the web has been governed by platforms: data and attention marketplaces that have profoundly transformed internet business models, atomized the cultural production chain, and altered the dynamics that inhabit digital communities. However, two decades after the beginning of this "platformization" process, something seems to be on the verge of breaking: the arrival of new competitors, regulatory pressures from governments, and the rise of disruptive technological forces such as generative AI are challenging the market balance and the incentives on which this system has relied for two decades. What will happen next, and - above all - what will it mean for us?