Offline conversion and value bidding: how to generate ROI from lead generation campaigns

Sometimes generating leads at the lowest cost per contact is not the best solution. So how can I optimize my campaigns based on the actual quality of the leads? The simplest solution is to import conversions generated offline, thanks to the leads collected, into Google Ads. What about when importing conversions is not possible? In this session we will explore both how to import offline conversions and some alternative solutions.