How can you think, develop and promote a for non-profit app: the case of #fuori App

How to develop an app with an immediate UX both for the users and for those who manage the content; how to maximize the effectiveness of the content and technology update based on user's feedback. We will also see how to promote an App: Facebook, Twitter, Youtube, Viral loops and content marketing (widgets and RSS feeds). Finally, we will talk about the results that a similar app can lead to a non-profit network and the benefits to tourism.