The Digital Fundraising errors that your NGO must not commit - Part 1

There are many different causes why ONP often "fail" in their online activities: the "technological" obstacle that seems impossible to pass, the lack of dedicated employees or time to invest. The lack of perception of what is left behind, it's probably the worst thing. During the speech we will see 3 areas where usually no profit organizations are lacking: data analysis, PPC and the web site. We will try, with a didactical approach, to understand why (and how) to deal with this challange.