Marketing and Social dealing with the New Digital Privacy

The project aims to explain the new rules of the Digital Privacy, since there is no digital without privacy. According to the new European Regulation there are new rules for the marketing, that uses tools such as social, the Internet of Things, or even big data, that revolutionize the relationship with the user. We will discuss about privacy by design and by default, the use of social media, reviews etc. We will provide a comprehensive overview of the innovations in digital marketing and, above all, how to build consumer's confidence.