What's the digital and social scenario in China?

China: 680 million users of another Internet. No Google, no Facebook. To successfully reach Chinese consumers over the Great Wall, your web communication must use advanced tools and provide local digital content, suitable to the Chinese culture. We will analyze the Chinese web environment, from search engines such as Baidu to local social media like Weibo, Youku and messaging Apps , as WeChat. We will make also some considerations on different cultural background and how to translates it into online strategies.