Stonewall, the movie: from the brief to the first night

We will discuss the strategy and the results achieved by Reprise Media for the Stonewall's launching: the brief, the definition of the strategy, the creation of the Facebook page... We will analyse the impact of the Digital PR and the sponsored contents in a visibility project. At the heart of this 3 months' strategy, the idea of exploiting the users' sentiment to enhance and convey the movie contents. To do this, we made a video to accompany the trailer. We will see the results and how we have taken action to increase its virality.