Zambon
Matteo Zambon
Co-Founder & Product Evangelist
Tag Manager Italia & Stape
July 9, 2016 19:20 - 20:00

Web Analytics

Tag Manager in command of Grunland.it. How to acquire the total control of a B2C e-commerce Web Analytics

Case study about how to implement advanced Web Analytics, PPC strategies (Adwords, Facebook and Bing), Remarketing (dynamic or not), Cookie Law, Structured Data, HTM5 attributes and other tools via Google Tag Manager only. We will see problems that have emerged and how we have dealt with and applied the solutions.

Speeches by Matteo Zambon

2026
AI Agents are the new users: protecting data quality and decision-making between bots and real users
2025
Rich AI, Poor AI: Use Cases, Practical Examples, and Proven Methods on How to Use (and How Not to Use) Artificial Intelligence Systems for Data Analysis
2024
Strategies and methods to overcome data blackout and invest your marketing budget wisely
2024
The Feynman Technique: How to Optimize Consent Mode v2 to Recover Data and Use It to Keep Google Ads Campaigns Profitable
2023
Reports in GA4 and BigQuery: best practices, case studies, and solutions to problems encountered in implementations for our clients
2022
Caso studio e-commerce GA4: 97% di precisione dei dati raccolti grazie al Server-Side e al data model di GA4
2022
Caso studio: Tracciare l’E-commerce in GA4 per ottimizzare il customer journey e aumentare le conversioni
2021
Apple vs Facebook vs Google. Le Conversion API sono davvero la soluzione al tutti-contro-tutti in atto tra i big?
2020
L'evoluzione di Google Tag Manager: dal tracciamento client side al server side
2019
Spy your competitors and obtain more clients
2019
[English Version] Social Media Tool Mastery: advanced techniques to control FB Pixel, Chat and other things
2019
Social Media Tool Mastery: advanced techniques to control FB Pixel, Chat and other things
2018
Da Tag Manager a... Tag Money
2017
Trappolytics: come Google Tag Manager può salvare il tuo e-commerce dalle insidiose (e costose) trappole di Google Analytics che azzoppano le tue conversioni
2016
Tag Manager in command of Grunland.it. How to acquire the total control of a B2C e-commerce Web Analytics