Trocca
Filippo Trocca
Head of Data & Adtech
Making Science
July 9, 2016 18:35 - 19:15

Web Analytics

When the Google Analytics data are just numbers, you need to learn how to efficiently use the attribution modeling

A guide to find one's way in the world of attribution model, among platforms and different models. Case studies: the integration of Google Analytics and Google Adwords; how to evaluate the performances of Facebook

Speeches by Filippo Trocca

2026
Your AI is driving at 150 km/h while staring into the rearview mirror
2025
The Future of Data: Measurement, Data Integration, and the Impact of AI
2024
Advanced data strategy for an ecommerce
2023
AI Power: parliamone con gli autori
2023
Guida Spaziale per advertiser in cerca di performance
2022
Critica a "Google Liquido"
2022
Next Advertising Era: cosa sta succedendo e come prepararsi al no cookie party
2021
Next Advertising Era: cosa succederà e come prepararsi
2020
La Nuova Era dei Big Data: perché Ga4 è l'ultimo step della democratizzazione della Big Data Analysis e del Machine Learning da parte di Google
2020
Big data nella vita di tutti i giorni
2019
Disruptive Data For Online Businesses
2018
Interest Graph: come accelerare il tuo ecommerce
2017
Google Data Studio 101
2016
When the Google Analytics data are just numbers, you need to learn how to efficiently use the attribution modeling
2015
Google Analytics Enhanced E-commerce se vendi online: dalla configurazione alla lettura dei report in 40 minuti