Video Personal Branding Strategies: from sound to colors

We will try to understand which are the techniques to stop being a user and become a real brand. We will see that numbers, views and likes are not enough. We will underline the essential difference between being famous or notorious, being popular or simply POP. Sounds, words, dress code and colours you surround yourself with, everything can and must be tuned to work best and sell the most important product, your opinion.