July 8, 2016 18:00 - 18:40
The evolution of the content according to official sources of Google, Quality Rater and more.
We analyze the official statements and we compare three different versions of the Quality Raters' guidelines, we extrapolate the Google point of view on how and when to attribute value to the Content, we understand the evolution and possible future scenarios. During this speech, we will learn practical skills to apply to our sites to improve SEO, user needs satisfaction, UX, Content.