The words of the presidential DEM. A focus on Trump's and Clinton's campaigns.

An analysis on the choice of words used in the email marketing of Donald Trump and Hillary Clinton campaigns. We will see the format used and we will focus on the importance of copywriting. How can you communicate in a emotional and empathetic way? What are the words that the two presidential candidates use the most? What can we learn from the presidential DEM? We'll discuss the answers to these and many other questions.