Ratto
Paolo Ratto
CEO
Twow
July 9, 2016 19:20 - 20:00

E-commerce

Facebook Dynamic Product Ads for an e-commerce site

We will talk about:
  • how to set properly a retargeting strategy, based on user's journey;
  • how to face and overcome the problem of pixels, to obtain a flawless tracking on Facebook (which allows the use of an advanced format such as this one);
  • how to integrate this type of activity in a wider strategy of social & web advertising.

Speeches by Paolo Ratto

2018
Come ottenere risultati incredibili in situazioni impossibili: storie di E-commerce del Gioiello e della Moda andate a finire bene, contro ogni pronostico
2017
Web Advertising & Fashion E-Commerce: come utilizzare Google e Facebook per far incontrare la persona giusta con il prodotto giusto
2016
Facebook Dynamic Product Ads for an e-commerce site