The desire's generation model

Have you ever wondered what are the psychological mechanisms that regulate the increase in the desire for a product or service? Thanks to the latest discoveries in the field of neuromarketing and through a successful e-commerce case study (6 days, sold out and more than 30,000 new newsletter's subscribers), we will dealt with the universal model of desire generation: there are a number of high-impact cognitive ingredients that, when blended and presented in the right sequence, allow the development of services, products, applications whose appeal also exceeds the price barriers.