The 10 tourism web marketing trends: from Predictive App to Native Advertising

During the speech we will analyze the 10 major online tourism trends for the next 5 years, in order to understand the market's evolution and anticipate it: Big Data, Native Advertising, App Predictive and Experiential Tourism. The new approaches to the tourist experience, the emergence of new online distribution channels and the steady growth of mobile devices traffic are revolutionizing the way to communicate the USP (Unique Selling Proposition) of the hotels. You will be given advices and practical tips to intercept the online tourist demand and convert it.