Mobile and hotels: how to achieve a 6 stars strategy

Over half of Internet users use a smartphone to book and over 70% of them search for information on an upcoming trip. Here's how to ramp up a hotel's web identity on the new devices, through the six stars of the mobile strategy: 1. MOBILE SITE, 2. SEO, 3. CUSTOMER CARE, 4. BE SOCIAL, 5. MOBILE ADS, 6. LOCAL.