Matteo Zambon
Co-Founder & Product Evangelist
Tag Manager Italia & Stape
June 22, 2019
10:50 - 11:30
Social Media Strategies
Social Media Tool Mastery: advanced techniques to control FB Pixel, Chat and other things
Other speeches in room Social Media Strategies
The Top 7 Facebook Ad Hacks of 2019
Larry Kim
From Instagram Stories to the streets of Milan through the TV: Blaze’s Cash Week
Enrico Gualandi
Websolute
From Branding to Performance: the transformation of an YouTube channel. Trends and New Campaigns
Simona Brambati
Grow your Business on LinkedIn with this 7 key tactics
Jordi Gili
Twitter Strategy: a practical guide for a practical social
Angelo Marolla
Search On Media Group
Climbing up a campaign (and an online business) on Facebook and Instagram during the CBO era
Michael Vittori
Michael Vittori
The editorial plan’s agony: social media and annual planning
Alessandro Mininno
Flatmates
No FB Scripts? No problem. How to create the first Tool with Facebook’s API.
Marco Frighetto
Discovering LinkedIn’s world
Alessandro Gallo
Sprinklr
[English Version] Discovering LinkedIn’s world
Alessandro Gallo
Sprinklr
[English Version] CBO is here: how to maximise budget on Facebook Ads + 2 Case Studies
Alessandro Frangioni
Roads®
CBO is here: how to maximise budget on Facebook Ads + 2 Case Studies
Alessandro Frangioni
Roads®
YouTube – Educational Materials for students
Elia Bombardelli
[English Version] YouTube – Educational Materials for students
Elia Bombardelli
[English Version] Social Engineering applied to Social Media Marketing
Valentina Vellucci
TS Nuovamacut
Social Engineering applied to Social Media Marketing
Valentina Vellucci
TS Nuovamacut
[English Version] Social Media Tool Mastery: advanced techniques to control FB Pixel, Chat and other things
Matteo Zambon
Tag Manager Italia & Stape
[English Version] The most interesting social strategies to use as an inspiration
Luca La Mesa
Social & Impact srl
The most interesting social strategies to use as an inspiration
Luca La Mesa
Social & Impact srl
Facebook for Personal Branding
Alessandro Mazzù
Alessandro Mazzù
[English Version] Music & Social: Soundreef’s choice is “give back”. Working side by side with an artist community
Federico Camici
Soundreef Spa
Music & Social: Soundreef’s choice is “give back”. Working side by side with an artist community
Federico Camici
Soundreef Spa
LinkedIn Canvas, the practical and visual method to plan your own strategy
Luigi Centenaro
BigName
[English Version] LinkedIn Canvas, the practical and visual method to plan your own strategy
Luigi Centenaro
BigName
[English Version] Social First: the example of Catania Airport
Maddalena Bonaccorso
SAC-Aeroporto di Catania
Social First: the example of Catania Airport
Maddalena Bonaccorso
SAC-Aeroporto di Catania
Speeches by Matteo Zambon
2026
AI Agents are the new users: protecting data quality and decision-making between bots and real users
2025
Rich AI, Poor AI: Use Cases, Practical Examples, and Proven Methods on How to Use (and How Not to Use) Artificial Intelligence Systems for Data Analysis
2024
Strategies and methods to overcome data blackout and invest your marketing budget wisely
2024
The Feynman Technique: How to Optimize Consent Mode v2 to Recover Data and Use It to Keep Google Ads Campaigns Profitable
2023
Reports in GA4 and BigQuery: best practices, case studies, and solutions to problems encountered in implementations for our clients
2022
Caso studio e-commerce GA4: 97% di precisione dei dati raccolti grazie al Server-Side e al data model di GA4
2022
Caso studio: Tracciare l’E-commerce in GA4 per ottimizzare il customer journey e aumentare le conversioni
2021
Apple vs Facebook vs Google. Le Conversion API sono davvero la soluzione al tutti-contro-tutti in atto tra i big?
2020
L'evoluzione di Google Tag Manager: dal tracciamento client side al server side
2019
Spy your competitors and obtain more clients
2019
[English Version] Social Media Tool Mastery: advanced techniques to control FB Pixel, Chat and other things
2019
Social Media Tool Mastery: advanced techniques to control FB Pixel, Chat and other things
2018
Da Tag Manager a... Tag Money
2017
Trappolytics: come Google Tag Manager può salvare il tuo e-commerce dalle insidiose (e costose) trappole di Google Analytics che azzoppano le tue conversioni
2016
Tag Manager in command of Grunland.it. How to acquire the total control of a B2C e-commerce Web Analytics