73 out of 90 stages for WMF 2025 have been announced
FAQ
Consult the Frequently Asked Questions about WMF - We Make Future:
General information, tickets and promotions, access details, and much more.
General information, tickets and promotions, access details, and much more.
Ticket & Promo
What are the available ticket options?
You can purchase the following types of tickets for WMF 2025:
Fiera Ticket: Grants access to the Exhibition Area, Thematic Districts, B2B meetings, Job Placement, Business and Networking events, and the web app.
Mainstage Ticket: Includes all the benefits of the Fiera Ticket, plus access to all Mainstage events, including concerts and shows.
Full Ticket: Offers a complete experience, providing unlimited access to all training stages, the Mainstage, and the Exhibition Area for all three days of the event.
All ticket types are also available in a 1-Day version, valid for a single day of the event. When purchasing, you will need to select the specific day of attendance.
Once purchased, will I receive the ticket via email?
A confirmation email of the completed payment will be sent after the purchase. The ticket will be available shortly before the start date of WMF on the dedicated WebApp.
Within the Reserved Area on the website - accessible with the same credentials used for the purchase - it will be possible to view the invoice in the "Orders and Invoices" section.
Are the tickets nominative?
Yes, each ticket is nominative and cannot be used by a person other than the one it was assigned to.
Each ticket must be associated with a user correctly registered in the Reserved Area.
However, it is possible to change the ticket assignment up to the start date of WMF. This means that if before the event you find out that you can no longer attend, you can assign your ticket to a friend or colleague.
How will I receive my ticket after purchase?
The purchased ticket is exclusively in virtual form. There will be no paper ticket.
Close to the event, the QR Code of your ticket will be generated, which will be visible on the official WMF Web App, accessible with your registration credentials. You will receive a dedicated communication when your QR Code is unlocked.
To access the event location, all you need to do is have your QR code on your smartphone!
You can always check your purchase in your Reserved Area, under "Orders and Invoices".
How can I access the WebApp to view my Ticket?
You can access the Web App using the same credentials you chose during registration on our website. It's important to note that each participant will need to personally access the Web App using their own credentials.
You can always reach the event's Web App, wmf.ibrida.io, from the direct link found in your "Reserved Area".
Who can access the event for free?
FREE ACCESS:
People with disabilities: Free access is granted to people with disabilities and one of their family members or another caregiver who demonstrates their affiliation with social and health assistance services. The person who wishes to attend the event must send an email to info@wemakefuture.it, providing proof of disability and the name, surname, and a valid email address for each participant.
Children under 14 years old: A valid identity document proving age will be required at the entrance of the Fair.
Are there discounted rates for minors?
For children under 14 years old, access to the event is free, and they do not require a ticket. They must be accompanied by an adult holding a ticket.
Are there discounts for people with disabilities?
Access to the fair is free for people with disabilities.
To request a ticket, it is necessary to send the name, surname, and email address of the person who wishes to attend to info@wemakefuture.it. Our team will directly associate the ticket with your account.
Ticket Association
How can I associate the ticket I purchased with the attendee who will participate in WMF?
You can independently assign the purchased ticket to the attendees directly from your Reserved Area.
We kindly ask you to do this by June 3rd, before the event begins, to avoid any last-minute issues.
To assign the purchased tickets to other attendees, follow these steps:
Log in to the Reserved Area on www.wemakefuture.it using the same credentials used for the purchase.
In the dashboard, you will find the option "Ticket and Passes" – click on it.
Enter the first name, last name, and email address of the attendees, filling in each available slot.
Note: The system will automatically assign one of the tickets to the purchaser, but this assignment can also be modified.
If the people you want to assign tickets to are not yet registered in the Reserved Area, they will receive an email with the subject "Register to the Reserved Area to complete your registration." (We recommend checking the "Spam" and "Promotions" folders as well.)
All attendees must register using the same email address provided by the purchaser to ensure the ticket assignment process is completed successfully.
Can I modify the ticket assignment after they have already been associated?
Yes, it is possible to modify the ticket assignment until the day before the start of the event on June 3rd
It will not be possible to change the ticket association once the event has started or post-event.
In any case, the new participant must access the official event Web App with their registration credentials and NOT those of the previous ticket holder.
Please note that the change can only be made through the account used to purchase the ticket(s)
Is there a fee for changing the name on the ticket?
No, changing the name associated with a ticket is completely free of charge.
However, please note that the change must be made before the start of the event on June 4th. This modification can only be made through the account used to purchase the ticket(s).
Changing the ticket association once the event has started or post-event will not be possible.
What is the deadline for changing the name associated with a ticket?
You can change the name associated with a ticket until the day before the start of WMF, which is June 3, 2025.
Changing the name once the event has started or after the event will not be possible.
Can I change the name on a ticket on behalf of someone else?
No, it is only possible to change the name associated with a ticket from the purchaser's account.
The change must be made by the day before the start of the WMF. Please ensure that all necessary changes are made by the indicated deadline.
I have a 3-Day Ticket. Can I transfer it to someone else by changing the name during the event?
No, it is not possible to change the association of a ticket once the event has started, nor is it possible to "share" your admission ticket.
Event Info
Where does the WMF take place?
This year, the WMF will occur in Bologna, Italy at BolognaFiere from June 4th to June 6th, 2025.
For more information about the location, you can visit our dedicated page: Information about the WMF
Which entrances can I use to access the Fair?
You can access BolognaFiere by choosing one of the two active entrances:
BolognaFiere Entrance Piazza Costituzione 3, is recommended if you are arriving by public transportation.
BolognaFiere Entrance North Public, is recommended if you are arriving by car.
Refer to the dedicated page for our new location to find the most convenient transportation method to reach it.
Who is the WMF intended for?
The WMF is a unique format that brings together various experiences in a single event. It hosts more than 100 events including training sessions, business and networking opportunities, as well as shows and entertainment, attracting participants and stakeholders from around the world.
The event offers:
An Exhibition Area, showcasing the latest innovations and trends in AI, Tech, and Digital with over 600 exhibitors from around the world.
Training Opportunities with over 90 training stages covering all major topics of digital and technological innovation.
Business and Networking Opportunities through B2B Meetings that allow participants to establish business connections and collaborations.
Concerts, live performances, buskers, and digital art by numerous artists present at the event.
A wide range of professionals participate in the event, including AI & Digital-Tech professionals, AD professionals, investors and investment funds, companies, NGOs, international, national, regional, and local institutions, startups, creators, and students.
Discover all the professional figures targeted by the WMF by visiting this page.
How do I access the Location? Is it necessary to print the QR Code?
You can access by scanning the QR Code from your WebApp profile at the entrances located in Piazza Costituzione (West Entrance of BolognaFiere) and Via Ondina Valla (North Entrance of BolognaFiere).
It will not be necessary to print or download your QR Code to access; simply have the code scanned directly from your phone via our WebApp, which we recommend you download.
Once you scan the QR Code from the WebApp at the entrance, you will receive a colored bracelet corresponding to the purchased ticket.
For those attending all 3 days of the event, it will be necessary to scan the QR Code at each entrance to receive a different bracelet each day.
What other services does the Web App provide?
By accessing the platform wmf.ibrida.io, you will have access to various features, including:
The ability to access your QR CODE, which you can scan to access the Fair;
The option to download your WMF participation certificate;
Access to all video recordings and training materials from the Stages without time limits (if included in your ticket);
Engaging with other participants in the WMF Community section;
Downloading the Bologna Congress Card to access discounts in the city and explore Bologna;
Taking advantage of the benefits offered by our Sponsors and Partners, which you can find on the Benefit Page in the Ibrida menu.
Where can I find information about exhibiting? I want to participate in the event
If you are interested in participating in the event as an exhibitor, you can find all relevant information on our dedicated page. Visit the following link to learn how to become an exhibitor at the WMF: WMF Sponsor Page
When will the results of the applications be available?
Depending on the call you applied to, you will receive feedback according to the timeline of that specific call.
Please note that the timing for evaluating applications may vary depending on the number of received applications. However, we will send an email to all applicants as soon as the review and evaluation process is completed. Thank you for your patience and understanding.
Services and Infrastructure
How can I reach the location of the WMF?
The WMF takes place in Bologna at BolognaFiere from June 4th to June 6th, 2025.
The location is easily accessible by public transportation, sharing services, and also by car. For additional information on how to get there, we suggest consulting our dedicated page, which you can find at this link: Link to location information page
Where do I access the Event?
The WMF 2025 will take place on June 4th, 5th, and 6th, 2025 at Bologna Fiere. You can access the event through two entrances:
Entrance at Piazza della Costituzione 4b, which we recommend if you are arriving at the Fair by public transportation.
North entrance of the Fair in Via Ondina Valla.
For more details on how to reach us, you can visit the following link: Information about the location of WMF 2025.
Where can I park my car?
BolognaFiere provides the Michelino Parking for all participants: a multi-storey car park that can accommodate up to 5,500 cars and can be easily reached by exiting the A14 Bologna-Taranto motorway at the 'Bologna Fiera' exit.
From the parking lot, you can then reach the North Public Entrance - just a 5-minute walk away - from where you can access the event.
Since the parking is a service managed and regulated by BolognaFiere and not by the WMF organization, we suggest contacting them directly for additional information: BolognaFiere Contact.
I will arrive at the fair with a suitcase, is there a cloakroom service?
If you arrive at the event and have personal items such as a suitcase or jacket, you can use the supervised cloakroom located in the fairground near the entrance at Piazza della Costituzione.
The cloakroom is a paid service managed and regulated by the Fair, not by the WMF organization.
Are pets allowed?
Dogs are allowed entry only if they are on a leash and equipped with a muzzle or in an appropriate carrier, except for service dogs assisting disabled individuals, who can access without restrictions.
Reserved Area
Is it necessary to create an account to purchase the Ticket?
Yes, to proceed with the purchase of the Ticket, it is necessary to create an account on our website.
Our tickets are exclusively electronic and must be associated with an account in order to be purchased.
However, if for any reason you are unable or do not wish to attend the event, you have the option to transfer the ticket to another account.
How do I register on the website?
To register and create an account, follow these steps:
Click on the avatar icon located in the top right corner of the page.
Select "Register" from the dropdown menu.
You will be directed to the registration page where you can enter your personal information.
Once you have entered the required information, you can complete the registration process and create your account.
For your convenience, here's the direct link to the registration page: click here.
I don't remember the password to access my account.
If you don't remember the password you used when creating your account, don't worry.
You can click on "Recover password", and we'll send you an email through which you can reset your password. Follow the instructions in the email to change your account password.
If you don't find the email in the main folder of your mailbox, we recommend checking your "Spam" or "Promotions" folder as well.
I made a purchase, but I can't find the summary of my purchases.
You can find information about your purchases in the "Orders and Invoices" section, accessible directly from your account dashboard. Once logged into your Reserved Area, look for and click on the "Orders and Invoices" section to view all the details related to your purchases.
Can I change the email address associated with my account?
If you wish to change the email address associated with your account, please send us an email to info@wemakefuture.it using the email address currently associated with your account. In the email, indicate the new email address you would like to associate with your account.
It's important to note that we can only update the email address if the new email hasn't already been used to create another account.
My Orders
I can no longer attend, can I get a refund?
Refunds for purchased tickets are not available. However, depending on your ticket type and associated services, you can still enjoy numerous benefits by participating in WMF online through our WebApp.
Depending on the ticket purchased, you have the opportunity to follow the events and training stages reserved for live streaming, access video recordings, and post-event slides. You can also take advantage of the Job Placement service within the platform even after WMF and connect with other participants and companies present.
Additionally, remember that you always have the option to transfer your pass to another participant by associating it with their name.
I made a purchase but I haven't received my Ticket via email.
The purchased ticket is exclusively in virtual form, so there won't be a paper ticket.
Close to the event, the QR Code of your ticket will be generated and visible on the official WMF WebApp, which you can access using your registration credentials.
To access the event location, all you need to do is have your QR code available on your smartphone!
You can always verify your purchase in your reserved area under "Download Invoices"
I purchased multiple Tickets, how do I associate them with the other participants?
You can easily assign the tickets you bought to the other attendees yourself through your Reserved Area. Please do this before the event starts.
Here's how to associate your tickets with other participants:
Log in to your Reserved Area on www.wemakefuture.it using your purchase credentials.
In the dashboard, find and click on "Ticket and Passes".
For each attendee, enter their first name, last name, and email address in the provided slots. (Note that the system will automatically assign one ticket to the buyer, but you can change this assignment.)
If the people you're assigning tickets to haven't registered yet, they will receive an email titled "Register to the Reserved Area to complete your registration" (advise them to check their spam and promotions folders).
For successful association, ensure everyone registers with the same email address the buyer used in "Ticket and Passes".
Is it possible to upgrade the Ticket I purchased?
At the moment, it's not possible to upgrade the purchased ticket. However, participants have the option to purchase an additional ticket that allows access to events not accessible through the already purchased ticket.
We invite you to check our sales section to explore the available options.
Payments and Invoices
What are the possible payment methods?
We accept payments via PayPal, Credit Card, and Bank Transfer.
I'm having trouble saving billing information. What could be the problem?
If you're unable to save the billing information, the problem might be with the address. If the system didn't provide feedback with a pre-entered address to select when you entered the address, it's possible it wasn't recognized as valid.
Simply click on "Can't find your address? Add it manually" to enter the address details. This way, you should be able to save the billing information easily.
Where can I download the invoice for my purchase?
You can download the invoices for your purchases at any time from your Reserved Area.
You can quickly access this section by clicking on "Orders and Invoices" from the dropdown menu that appears when clicking on the profile icon, always visible in the top right corner.
JUNE 4 · 5 · 6, 2025
BOLOGNAFIERE
WMF - We Make Future