We Make Future

International Trade Fair and Festival on Innovation:
AI, Tech and Digital
5 - 6 - 7 JUNE 2025 | BOLOGNAFIERE

Full Ticket 2025 on offer at 99€+VAT

NUMBERS of WMF
+90
COUNTRIES
+3.000
STARTUPS and INVESTORS
+90
STAGES
+1.000
SPEAKERS
+60.000
ATTENDEES in 2023
+50
BANDS and DJS
+130
INSTITUTIONAL GUESTS
+600
EXHIBITORS

The International Trade Fair on AI, Tech & Digital Innovation

WMF is a global platform for building the future

An accelerator of culture, education, and innovation that operates as a tool in service of society, connecting Italy and the world.

3 days, over 100 events, and a unique format that combines Expo, Education, B2B Meetings, Networking, Culture, Concerts, Shows, and Entertainment within the spaces of BolognaFiere.

People and businesses meet technology, digital and artificial intelligence to build a better future.

Join us to Make, Listen and Live the Future together!

Speakers and guests of WMF 2024

Matt Navarra
UK
SOCIAL MEDIA
Social Media Consultant and Industry Analyst
Emma Redmond
IE
ARTIFICIAL INTELLIGENCE
Associate General Counsel e Head of Privacy EU Data Protection
Open AI
Alec Ross
IT
INNOVATION
Distinguished Adjunct Professor
Bologna Business School
PINAR SEYHAN DEMIRDAG
CA
Artificial Intelligence
Co-founder & CEO @ Cuebric
Abran Maldonado
US
Artificial Intelligence
Open AI Ambassador, co-founder of
Create Labs
Moojan Asghari
US
Artificial Intelligence
Founder
Women in AI
Maximiliano Firtman
IT
DEV
Independent App Development Expert & Author
Nestor Maslej
UK
Artificial Intelligence
Research Manager
Human-Centered AI - Stanford University
Simone Bianco
USA
ARTIFICIAL INTELLIGENCE
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science
Siyabulela Mandela
ZA
HUMAN RIGHTS
Consultant for Africa Region & Journalists for Human Rights


Aurora Chisté
USA
CLIMATE CHANGE
Design Strategist and Founder
Actual and Zero+
Ott Velsberg
EE
INSTITUTIONS
Government Chief Data Officer of Estonia
Ministry of Economic Affairs and Communications, Republic of Estonia
Anatola Araba
US
ARTIFICIAL INTELLIGENCE
Afrotech Futurist
Anahita Moghaddam
US
ARTIFICIAL INTELLIGENCE
Founder
Neural Beings
Monika Bielskyte
US
ARTIFICIAL INTELLIGENCE
Founder
Protopia Future
Enrico Mentana
US
FUTURE OF INFORMATION
Francesco Ubertini
IT
OPEN INNOVATION
President
CINECA
Nicola Gratteri
IT
LEGALITY
Procuratore della Repubblica
Tribunale di Napoli
Guido Scorza
IT
INSTITUTIONS
Member
Italian Data Protection Authority
Francesco Billari
IT
INSTITUTIONS
Rector
Bocconi University
Alan Friedman
IT
JOURNALISM
Journalist, author and documentary writer/producer
Conscience
Paolo Benanti
IT
ARTIFICIAL INTELLIGENCE
President
AI Commission for Information
Pegah Moshir Pour
IT
HUMAN RIGHTS
Attivista Diritti Umani e Digitali
ICEX
ES
Invest in Spain
Republic of Estonia
EE
Ministry of Economic Affairs and Communications
GTAI
DE
Germany Trade & Invest

EDUCATIONAL STAGES OF WMF 2024

From June 13 to 15, Bologna will host the WMF - We Make Future, an international fair and festival focusing on Digital Innovation, AI & Tech, featuring over 100 events dedicated to education, business, and entertainment.
The educational program, always a central element of the event, results from a co-creation process that draws from the needs of the Community, market trends, and contributions from numerous speakers and guests from around the world who participate in WMF.
On this page, you can find the +90 educational stages planned and the over 1,000 speakers who will be at WMF 2024. Each stage will be a vertical event focusing on topics such as Artificial Intelligence, Social Media, Advertising, E-commerce, Brands, Content Creators, and much more. The educational stages are divided into:
  • Reserved Stages (marked with a “Reserved” label) accessible only with a Full Ticket;
  • Open Stages (not marked by labels) accessible with all types of Tickets (Fair - Mainstage - Full);
  • Mainstage, which can only be accessed with Mainstage and Full Tickets.
Learn more on the dedicated program page.
Note: The educational program is under development and may be subject to changes.

AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Innovation Showcase

This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
Powered by
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Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
This stage is only accessible with a Full Ticket.

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Future of Open Innovation & VC

Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to come

Masterclass

The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.

Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.

E-Commerce

The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
This stage is only accessible with a Full Ticket.
Powered by
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Brand

The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
This stage is only accessible with a Full Ticket.

SEO

On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
Powered by
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
This stage is only accessible with a Full Ticket.
Powered by
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Mainstage

This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.

Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.

Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards. 

Tech Policies and Communities

This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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WorkTech Policies

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
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Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.

Italy, EU and Global Diplomacy

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

All speeches within the room are branded


Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
This stage is only accessible with a Full Ticket.
Powered by
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Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


Edutech

The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Startup Stage

Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.

Ethics & AI

The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Climate Change

On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levels

Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Data Analytics

The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.

This stage is only accessible with a Full Ticket.

Social Inclusion

During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 


Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

All talks within the room are branded

Generative AI

The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

WMF Off

The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.


Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!
Open stage 11 - Pad 30

Digital Commerce & Marketing Services

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
This stage is only accessible with a Full Ticket.

Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Content Marketing

In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.

Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.


AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

TikTok

This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
Sponsored by
Logo Collaborazione

UX & UI

The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Impact to Business

The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.

Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.

E-Sports & Gaming

This stage hosts discussions on the present and future of the gaming and eSports business

Tourism

The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market

Cybersecurity

On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Space Economy

On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.

Video Marketing

On this stage,  the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.
Powered by
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Environmental Transformation

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
Logo Collaborazione
Powered by
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There are no sessions in the selected stage on this day.

ROAD TO WMF - The previews for 2024

"What better to say about WMF 2023 than this: I left more energized and pumped up than when I arrived! It was my honour to speak to such engaged, attentive audiences, to be asked such thoughtful questions, and to interact with the best and brightest of so many generations in one fabulous, three-day festival of ideas, business, and just plain fun!"
Jerry Kaplan
Jerry Kaplan
AI expert and tablet inventor
"I was thrilled to have the opportunity to speak at this year’s WMF and discuss trends in AI. It is so important to bring different stakeholders together and critically discuss the ways in which we as a society want to engage with new and emerging technologies. The WMF does just that."
Research Manager Human-centered AI, Stanford University
Nestor Maslej
Nestor Maslej
Research Manager Human-centered AI, Stanford University
"We Make Future featured a dazzling and delightful array of innovation, powered by creativity, technology, and a shared vision towards an extraordinary future together as a global community. The organization was exceptional, the content was absolutely superb - from the main stage, the salons, and open stages around the beautiful venue. I cannot wait for 2024!"
NNT Data
Rika Nakazawa
Rika Nakazawa
NNT Data
"The We Make Future 2023 in Rimini was a blast! This festival celebrates the boundless power of digital connectivity, fuels the flames of innovation, unearths the true potential of Marketing solutions, and empowers visionaries to shape our future. This year I had the honor of presenting a keynote on AI and decoding the future of Digital experiences. The organization was impeccable, the convergence of great minds between exhibitors, attendees and speakers was second to none and the variety of topics and initiatives make this a must-attend event for anyone looking for cutting-edge insights and an electrifying atmosphere!"
Microsoft
Monica Orsino
Monica Orsino
Microsoft
"Attending the We Make Future Festival as an exhibitor and coordinator of the Swiss-Italian Area was truly inspiring. The startups and their innovative technologies were showcased and the networking opportunities were exceptional, leaving me motivated and excited about the future of the Tech industry. Highly recommended!!"
Deputy Secretary General - Camera di Commercio Italiana per la Svizzera
Marianna Valle
Marianna Valle
Deputy Secretary General - Camera di Commercio Italiana per la Svizzera
"We're grateful for the opportunity to participate in the We Make Future Festival and Trade Fair. The event provided us with a platform to showcase our innovative solutions and introduced us to a vibrant community passionately striving to shape the future of tech and digital innovation. Thanks, WMF, for giving us the opportunity to connect, collaborate, and learn from other tech enthusiasts! The festival is a must-attend for startups seeking to stay ahead of the curve in an increasingly digital world!"
Tadeas Marek
Tadeas Marek
CEO Boost.space
"We could not be prouder to have represented Egypt, Africa, and the Middle East at the biggest Startup event in the world, WMF - We Make Future, having been selected out of hundreds of startups from around the world and emerging as the top winner!"
Finalist and Winner of the Startup Competition
Yalla
Yalla
Finalist and Winner
of the Startup Competition
"We were selected as one of 6 finalists out of 3000 applicants in the Startup Competition, an achievement that fills us with pride.[...] We want to express our gratitude to the jury and everyone involved in organising this prestigious event. We are always open to new collaborations and ideas that can help build a more sustainable future"
Finalist and Winner of the Startup Competition
Cyrkl
Cyrkl
Finalist and Winner
of the Startup Competition
"We would like to extend our gratitude to the WMF - We Make Future team
as well as congratulate all the exceptional start-ups who participated and inspired us throughout the contest"
Finalist and Winner of the Startup Competition
Wallife
Wallife
Finalist and Winner
of the Startup Competition

Attendees and International Delegations

from 89 Countries

Albania
Argentina
Austria
Belgium
Bulgaria
Canada
China
Croatia
Czech Republic
Denmarck
Domenican Republica
Egypt
Estonia
France
Germany
Greece
Hong Kong
Hungary
Ireland
Israel
Italy
Lebanon
Lithuania
Malaysia
Malta
Netherlands
Poland
Portugal
Saudi Arabia
Serbia
Slovenia
South Africa
Spain
United Kingdom
Spain
Sweden
Switzerland
Turkey
Ukraine
U.S.A
Some Speaker at WMF 2023

Certified International Trade Fair

Companies at WMF

Intel
Shopify
Parlamento Europeo
HP
Salesforce
Nexi
LinkedIn
Google
Microsoft
Oracle
ESA - European Space Agency
IBM
Infinity | produzionidalbasso

Official member of

WMF Media Partner

Road to WMF 2024!

Discover the new location of WMF: Bologna

Play
Best of WMF2023 - Relive the WMF We Make Future

Best of WMF2023 - Relive the WMF We Make Future

Play
Interview with Robot Sophia on the Mainstage

Interview with Robot Sophia on the Mainstage

Play
A glimpse of what WMF 2023 will be...Get ready!

A glimpse of what WMF 2023 will be...Get ready!

Play
AI Global Summit

AI Global Summit

Play
The Italian Premiere of the Jet suit Flight Display at WMF

The Italian Premiere of the Jet suit Flight Display at WMF

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JUNE 5 · 6 · 7, 2025
BOLOGNAFIERE
WMF - We Make Future

Full Ticket on offer
at 99€+VAT

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