We Make Future

International Trade Fair and Festival on Innovation:
AI, Tech and Digital
13 - 14 - 15 JUNE 2024 | BOLOGNAFIERE

Tickets from 9€+VAT
All offers expire on 30/05

WMF 2023 in NUMBERS
+89
COUNTRIES
10
PAVILLIONS
+100
STAGES
+1.000
SPEAKERS
MAINSTAGE
+100 TALKS and SHOWS
+30
BANDS and DJS
+130
INSTITUTIONAL GUESTS
+2.000
STARTUPS and INVESTORS
+670
EXHIBITORS
+150
CREATORS

The International Trade Fair on AI, Tech & Digital Innovation

WMF is a global platform for building the future

An accelerator of culture, education, and innovation that operates as a tool in service of society, connecting Italy and the world.

3 days, over 100 events, and a unique format that combines Expo, Education, B2B Meetings, Networking, Culture, Concerts, Shows, and Entertainment within the spaces of BolognaFiere.

People and businesses meet technology, digital and artificial intelligence to build a better future.

Join us to Make, Listen and Live the Future together!

Discover some of the events and initiatives of WMF 2024
STAND 2024
STAND 2024

Join sponsors and exhibitors who have already chosen to be with us: at WMF, you will find the best of global innovation! Book your stand now, taking advantage of the last spaces in Top Visibility!

TICKET 2024
TICKET 2024

The new tickets to attend WMF 2024 are now available! Full, Mainstage or Fiera Ticket: choose the one that best suits your needs and purchase at a discounted price by May 30th.

CALL AI FOR FUTURE
CALL AI FOR FUTURE

Does your startup offer innovative solutions in AI? Apply by 6/05 for the AI 4 Future call, designed to highlight AI applications capable of generating a positive impact.

AI GLOBAL SUMMIT
AI GLOBAL SUMMIT

Participate in the premier international event for Artificial Intelligence, the AI Global Summit! Industry experts and company from around the world, innovative tools, and much more!

INTERNATIONAL ROADSHOW
INTERNATIONAL ROADSHOW

Internationalize your business with the WMF Roadshow. Sponsor the scheduled events, become a partner, or be a speaker at the next stops.

Speakers and guests announced

Matt Navarra
UK
SOCIAL MEDIA
Social Media Consultant and Industry Analyst
Alec Ross
IT
INNOVATION
Distinguished Adjunct Professor
Bologna Business School
PINAR SEYHAN DEMIRDAG
CA
Artificial Intelligence
Co-founder & CEO @ Cuebric
Abran Maldonado
US
Artificial Intelligence
Open AI Ambassador, co-founder of
Create Labs
Moojan Asghari
US
Artificial Intelligence
Founder
Women in AI
Maximiliano Firtman
IT
DEV
Independent App Development Expert & Author
Nestor Maslej
UK
Artificial Intelligence
Research Manager
Human-Centered AI - Stanford University
Simone Bianco
USA
ARTIFICIAL INTELLIGENCE
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science
Siyabulela Mandela
ZA
HUMAN RIGHTS
Consultant for Africa Region & Journalists for Human Rights


Aurora Chisté
USA
CLIMATE CHANGE
Design Strategist and Founder
Actual and Zero+
Ott Velsberg
EE
INSTITUTIONS
Government Chief Data Officer of Estonia
Ministry of Economic Affairs and Communications, Republic of Estonia
Anatola Araba
US
ARTIFICIAL INTELLIGENCE
Afrotech Futurist
Anahita Moghaddam
US
ARTIFICIAL INTELLIGENCE
Founder
Neural Beings
Monika Bielskyte
US
ARTIFICIAL INTELLIGENCE
Founder
Protopia Future
Enrico Mentana
US
FUTURE OF INFORMATION
Francesco Ubertini
IT
OPEN INNOVATION
President
CINECA
Nicola Gratteri
IT
LEGALITY
Procuratore della Repubblica
Tribunale di Napoli
Guido Scorza
IT
INSTITUTIONS
Member
Italian Data Protection Authority
Francesco Billari
IT
INSTITUTIONS
Rector
Bocconi University
Alan Friedman
IT
JOURNALISM
Journalist, author and documentary writer/producer
Conscience
Paolo Benanti
IT
ARTIFICIAL INTELLIGENCE
President
AI Commission for Information
Pegah Moshir Pour
IT
HUMAN RIGHTS
Attivista Diritti Umani e Digitali
ICEX
ES
Invest in Spain
Republic of Estonia
EE
Ministry of Economic Affairs and Communications
GTAI
DE
Germany Trade & Invest

EDUCATIONAL STAGES OF WMF 2024

From June 13 to 15, Bologna will host the WMF - We Make Future, an international fair and festival focusing on Digital Innovation, AI & Tech, featuring over 100 events dedicated to education, business, and entertainment.
The educational program, always a central element of the event, results from a co-creation process that draws from the needs of the Community, market trends, and contributions from numerous speakers and guests from around the world who participate in WMF.
On this page, you can find the first +65 educational stages announced and the first +300 speakers out of over 1,000 who will be at WMF 2024. Each stage will be a vertical event focusing on topics such as Artificial Intelligence, Social Media, Advertising, E-commerce, Brands, Content Creators, and much more. The educational stages are divided into:
  • Reserved Stages (marked with a “Reserved” label) accessible only with a Full Ticket;
  • Open Stages (not marked by labels) accessible with all types of Tickets (Fair - Mainstage - Full);
  • Mainstage, which can only be accessed with Mainstage and Full Tickets.
Learn more on the dedicated program page.
Note: The educational stages currently in gray will soon be accessible: new speakers and new stages will be announced shortly. Moreover, the educational program is under development and may be subject to changes.

AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Innovation Showcase

This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
Powered by
Logo Collaborazione

Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
This stage is only accessible with a Full Ticket.

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Future of Open Innovation & VC

Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to come

Masterclass

The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.

Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.

E-Commerce

The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
This stage is only accessible with a Full Ticket.
Powered by
Logo Collaborazione

Brand

The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
This stage is only accessible with a Full Ticket.

SEO

On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
Powered by
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
This stage is only accessible with a Full Ticket.
Powered by
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Mainstage

This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.

Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.

Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards. 

Please note: The program is constantly being updated and times may change.

WorkTech Policies

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
Logo Collaborazione

Tech Policies and Communities

This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
Logo Collaborazione

Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.

Italy, EU and Global Diplomacy

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
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AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

All speeches within the room are branded


Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
This stage is only accessible with a Full Ticket.
Powered by
Logo Collaborazione

Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


Edutech

The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Startup Stage

Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.

Ethics & AI

The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Climate Change

On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levels

Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Data Analytics

The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Social Inclusion

During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.

Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.

This stage is only accessible with a Full Ticket.

Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

All talks within the room are branded

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 


Generative AI

The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.
This stage is only accessible with a Full Ticket.
Sponsored by
Logo Collaborazione

WMF Off

The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.


Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!

Digital Commerce & Marketing Services

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
This stage is only accessible with a Full Ticket.

Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Content Marketing

In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.

Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.


AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

TikTok

This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
Sponsored by
Logo Collaborazione

UX & UI

The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Impact to Business

The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.

Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.

E-Sports & Gaming

This stage hosts discussions on the present and future of the gaming and eSports business

Tourism

The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market

Cybersecurity

On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Space Economy

On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.

Video Marketing

On this stage,  the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.

Environment Transformation

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
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There are no sessions in the selected stage on this day.

Session for 13 june

13 june
09:30
Mainstage

Live Set

Disco Club Paradiso
Band   
   
13 june
10:00
Mainstage

Opening Ceremony WMF 2024

Diawara
WMF 2024
   
   
Fatoumata Diawara
Singer & Performer    
   
13 june
10:30
Mainstage

Building bridges to establish lasting peace (Title Soon Online)

S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI   
   
13 june
10:35
Mainstage

Opening and Welcome

Lombardo
Cosmano Lombardo
Chairman   
WMF - We Make Future   
13 june
10:40
Mainstage

Title Soon Online

Bonaccini
Stefano Bonaccini
President of Emilia-Romagna region   
   
13 june
10:45
Mainstage

Bologna as the City of Open Innovation (Title Soon Online)

Lepore
Matteo Lepore
Mayor of the Municipality of Bologna   
   
13 june
10:50
Mainstage

Timeless Passion: Between History and the Soccer Future (Title Soon Online)

Tardelli
Marco Tardelli
Former Football Player - 1982 World Champion   
   
13 june
Future of Open Innovation & VC
English

Opening

Presentation of the day's program by the WMF team
Marco Lotito
Giuseppe Oppedisano
Marco Lotito
Innovation Manager | Rete Hubitat    
WMF | Search On Media Group    
Giuseppe Oppedisano
Chief Innovation Officer   
Search On Media Group - We Make Future   
13 june
11:00
Mainstage

From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)

Caressa
Fabio Caressa
Sports journalist and broadcaster   
   
13 june
11:15
Mainstage

L’intelligenza artificiale: dalla Cosmologia alla Medicina

Girl
Quantum Girl
Content Creator   
   
13 june
11:25
Mainstage

Supercomputing's role in technological and business development (Title soon online)

Ubertini
Francesco Ubertini
President and Professor   
Cineca and University of Bologna   
13 june
11:35
Mainstage

Live Set

Kenobit
Musician & Content Creator    
   
13 june
11:40
Mainstage
English

Human Centered AI: the AI Index by Stanford University

Maslej
Nestor Maslej
Research Manager Human-centered AI   
Stanford University    
13 june
11:55
Mainstage
English

From Concept to Camera: Insights from a CEO into the future of AI & Film

Demirdag
Pinar Demirdag
Co-founder & CEO   
Cuebric   
13 june
12:05
Mainstage

Soon Online

Soon Online
   
   
13 june
12:20
Mainstage

Title Soon Online

Zadeh
Joe Zadeh
Investor, Former Head of Product & Experiences    
Airbnb    
13 june
12:30
Mainstage

Closing Session

Session 1
   
   
13 june
12:50 - 13:10
Work, HR & Digital Skills

Building and Updating Your Career Path in the Digital World

The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.
Mauro Lupi
Mauro Lupi
Consulente e formatore senior in Digital business   
Education Digitale   
13 june
12:50 - 13:10
Tech 4 Business

Configurators and 3D Visualizers to Enhance Online Shopping Experiences

Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.
Andrea Baino
Andrea Baino
Founder & Senior Web Designer   
Tredo   
13 june
12:50 - 13:10
Content Creators

When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones

The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.
Valentina Gessaroli
Valentina Gessaroli
Performer, Divulgatrice, Conduttrice & Content Creator   
Lavalend   
13 june
12:50 - 13:10
Digital Strategy
Branded

Tailored user experience with Emotion AI

In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
Paolo Massarani
Paolo Massarani
Managing Director    
Athics   
13 june
12:50 - 13:10
Digital Tools & Services

Is creativity an exact science? Even to measure creative campaigns, method is required. Here it is

When creativity meets numbers, the era of 'in my opinion' ends. Stories of application and definition of concrete, sustainable, and measured communication strategies
Martina Pescioli
Martina Pescioli
Founder & Creative Director   
Mentarossa Comunicazione    
13 june
12:50 - 13:10
Book Presentation

HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?

In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Mariano Diotto
Maurizio Vedovati
Simona Ruffino
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   
Neuromarketer    
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Simona Ruffino
Brand strategist & Neurobrand Specialist. Consulente di brand nazionali ed europei   
Simona Ruffino    
13 june
12:50 - 13:10
Future of Open Innovation & VC
English

Design Driven Innovation in Urban Context

The latest innovation in urban design and civic management, and the evolution of the physical city in the digital age
Gilad Rosenzweig
Gilad Rosenzweig
Executive Director   
MITdesignX   
13 june
12:50 - 13:10
Sustainability & Tech

Soon Online

Marco Pietrucci
Marco Pietrucci
Head of Innovation   
Terna   
13 june
12:50 - 13:10
Innovation Showcase
To be announced
13 june
12:50 - 13:10
Startup Stage
English

INNOVATE FROM ITALY

Let's start here: this panel discussion will help you identify what opportunities should be seized by Italian startups, SMEs and companies and what conditions can make Italy increasingly attractive to those who will choose to innovate from our country.
Massimo Carnelos
Massimo Carnelos
Head of Innovation   
Italian Ministry for Foreign Affairs and International Cooperation   
13 june
12:50 - 13:30
Advertising

Full Funnel Strategy with AI

Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
Pierpaolo Morgante
Pierpaolo Morgante
Sr. Client Director   
Microsoft Advertising   
13 june
12:50 - 13:30
AI for Future

Artificial Intelligence and Gender Stereotypes

Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Antonio Pescapè
Antonio Pescapè
Ordinario di Ingegneria Informatica   
Università di Napoli   
13 june
12:50 - 13:30
Brand

Future brands according to generations: perspectives and strategic elements

In the digital age, the relationship between individuals and brands is constantly evolving, driven by relentless technological advancement. This transformation is set to redefine the true future value of branding. The ‘Future Brands’ study by the GENS observatory aims to analyse generational differences in brand perceptions, involving a broad spectrum of the population, from 16 to 60 years of age. Through this survey, the aim is to identify the branding elements that are most relevant in the current and future media landscape.It will provide a detailed overview of the evolution of brand perceptions in the technological age, offering valuable insights into the branding factors that are key to effectively engaging different generations of consumers. What characteristics will brands need to thrive in an increasingly digital future? The study aims to answer this question, providing communication professionals and managers with a set of insights and communication drivers.
Nicolò Cappelletti
Daniele Chieffi
Mirko Bruni
Nicolò Cappelletti
Deputy Director of the Communication Department   
IUSVE   
Daniele Chieffi
Journalist, communicator, reputation manager, lecturer. Founding partner of Bi Wise. Ceo The Magician   
Mirko Bruni
COO   
The Fool   
13 june
12:50 - 13:30
Legal Tech
English

Navigating the AI Act: A Data-Centric Approach

In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.
Shalini Kurapati
Shalini Kurapati
Co-founder and CEO   
Clearbox AI   
13 june
12:50 - 13:30
Social Media Strategies
English

The 3 Things You Need to Master Instagram

Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!
Jenn Herman
Jenn Herman
Founder Jenn's Trends | Instagram Expert | Consultant   
Jenn's Trends   
13 june
12:50 - 13:30
AI Tools & Services

Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp

During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.
Mattia Pace
Mattia Pace
CMO   
Spoki   
13 june
12:50 - 13:30
UX & UI

AI and UI: Designing Interfaces with Artificial Intelligence

Let's discover how artificial intelligence is redefining digital interface design. We'll analyze the current state and the most interesting and promising tools already available on the market. We'll discuss how these technologies can be effectively integrated into every phase of the UI creation and development process, their limitations, but also their future potential. Can AI truly replace us and take away the job of UI designers? Let's talk about it together.
Gabriele Malaspina
Gabriele Malaspina
Digital product designer   
13 june
12:50 - 13:30
Human Rights

Soon Online

Haydée Longo
Haydée Longo
Speaker   
Disability Lawyer & Advocate - Disability Manager @Lex4all   
13 june
12:50 - 13:30
Prophets of AI
English

Wisdom & Leadership in the AI Era

Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.
Moghaddam
Anahita Moghaddam
Founder   
Neural Beings   
13 june
12:50 - 13:30
E-Commerce
English

The AI-commerce era. Virtual agents and a new approach to communication for online shopping

Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.
Gianluca Maruzzella
Gianluca Maruzzella
CEO & Co-Founder   
indigo.ai   
13 june
12:50 - 13:30
Machine Learning
English

Harry Potter and the Elastic Semantic Search

Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.
Iulia Feroli
Iulia Feroli
Senior Developer Advocate   
13 june
12:50 - 13:30
Marketing Automation

Loyalty, CRM, and Marketing Automation: The Engine of Your Data Strategy

Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.
Giorgio Gnoli
Giorgio Gnoli
Customer Communication Manager   
Belron International (Carglass in Italia)    
13 june
12:50 - 13:30
Content Marketing

Content Marketing Reloaded: 5 Impacts of Generative AI, from Budget to Organizational Structure

Generative AI is changing - also - how we do and will do content marketing. What organizational choices will allow entrepreneurs and marketing managers to continue leveraging content to generate sales and satisfied customers? What are the most significant impacts for companies investing in content? During this speech, I present the main transformations and five lines of action to continue achieving a return on investment in content
Miriam Bertoli
Miriam Bertoli
Digital & Content Marketing Strategist   
Miriambertoli.com   
13 june
12:50 - 13:30
Tourism

How is the local ecosystem changing? Knowing all the updates of Google Business Profile to make the most of it

Google Business Profile is introducing significant changes that impact aspects of Local SEO, the Social dimension, the utilization of AI, and much more. Understanding Google's moves and interpreting user changes is essential to fully leverage the potential of Local Search Marketing.
Veronica Rizzo
Veronica Rizzo
Local Marketing Specialist   
Local Marketing Specialist di Local Strategy   
13 june
12:50 - 13:30
Tech Policies and Communities

Biometric recognition: from unlocking smartphones to mass surveillance

Moderator: Vincenzo Tiani
This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse. 
Tiani
 Turola
Vincenzo Tiani
Data Regulation Expert   
PANETTA, VUB, IULM University   
Martina Turola
The Good Lobby Italia   
Head of Communications    
13 june
12:50 - 13:30
Tech Research
To be announced
13 june
13:10 - 13:30
Content Creators

How to Stay Afloat When You Feel Like You're Drowning - Mental Health and Social Media

Mental health is important, and nowadays it's being talked about more and more, fortunately. Jennifer started her career at 17, right in the midst of adolescence, which is why she feels like she only lived halfway. Jennifer will talk about the beginning of her career, torn between school and social anxiety, until she participated in Pechino Express, which aired during the pandemic and lockdown. During that time, her career further developed, as she started speaking on social media about mental health and the therapy journey she began since elementary school. Together with the audience, she will address the importance of discussing mental health, seeking help in difficult situations, and the social stigma associated with these issues.
Jennifer Poni
Jennifer Poni
Content Creator & Mental Health Advocate   
13 june
13:10 - 13:30
Digital Tools & Services

SEO in P**n. How to help increase earnings in a challenging field by leveraging automations

Have you ever worked with SEO in the adult industry? In such a sensitive field, where there are many new ideas and limitations, I'll tell you about a case study that increased the client's earnings by leveraging automations.
Giovanni Le Coche
Giovanni Le Coche
CEO & Head of Digital Marketing   
Arkys    
13 june
13:10 - 13:30
Book Presentation

COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?

Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?The speech will be moderated by Elisa Basso
Rossitto
Sentinelli
Rocco Rossitto
Communication Strategist Freelance   
   
Sergio Sentinelli
Coo-founder Senior Project Manager   
Sinaptica 4.0   
Elisa Basso
Editor   
Apogeo Editore   
13 june
13:10 - 13:30
Innovation Showcase

Performya: From Google Analytics Activation to True Data-Driven Omnichannel

In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.
Alessandro Carrieri
Alessandro Carrieri
Marketing Advisor & Professor   
Performya Founder & CMO   
13 june
13:10 - 13:30
Work, HR & Digital Skills
English

Innovating to Elevate: Pioneering Well-Being as Leadership's New Frontier

In an era dominated by rapid technological advances and constant change, the question arises: How do leaders foster environments that not only nurture health and well-being but also inspire and propel their teams toward unprecedented heights of motivation and engagement? This presentation delves into the vital role that leadership plays in shaping future-ready organizations, highlighting how they can serve as bastions of well-being, innovation, and positivity. It explores the intricate dynamics between leadership, culture, and community, emphasizing how adept leaders foster a culture of engagement, creativity and collaboration.
Barbara Dalle Pezze
Barbara Dalle Pezze
Global Leadership Coach and Executive Advisor, President of ILCI (Italy)    
John Mattone Global   
13 june
13:10 - 13:30
Tech 4 Business

The use of blockchain for safeguarding corporate know-how and products in the market

IT Value Partner is pleased to present at WMF2024 how to leverage the potential of blockchain technology to define innovative protection mechanisms for businesses and consumers. Through the AIDA® platform and the use of Digital Assets, we will explain how it's easy to combat counterfeiting while simultaneously offering innovative experiences to consumers.
Alberto Asti
Alberto Asti
CEO    
IT Value Partner   
13 june
13:10 - 13:30
Future of Open Innovation & VC
English

Future of cities and communities: are cities a platform for technological and social innovation?

Cities are living organisms, and their prosperity is based on their resilience and in their ability to adapt to changes, and emerging technologies can be used as allies in urban planning.
Daniele Alberti
Carlo Tursi
Marco Pietrucci
Daniele Alberti
Head of Global Open Innovation   
Smartcorehub.com di Planet smart city    
Carlo Tursi
CEO   
UrbanV   
Marco Pietrucci
Head of Innovation   
Terna   
Coming Soon
   
   
Coming Soon
   
   
13 june
13:10 - 13:30
Digital Strategy
To be announced
13 june
13:10 - 13:30
Sustainability & Tech
To be announced
13 june
13:10 - 13:30
Startup Stage
English

EIT Digital

13 june
14:20 - 14:40
Book Presentation

MACRO MAFIA - The multinational of clans that is conquering the world

Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
   
13 june
14:20 - 14:40
Content Creators

Creating content is easy if you know how to do it

Creating content is easy, anyone can do it. But knowing how to do it effectively is the key. Elements such as passion, understanding your audience, and constant practice are fundamental for creating successful content. In this speech, you will discover how to overcome creative obstacles and transform your vision into engaging and meaningful content.
Andrea Ciraolo
Andrea Ciraolo
Content Creator   
13 june
14:20 - 14:40
Work, HR & Digital Skills

Short story long: Consulting firms communicate poorly because communicating like this no longer works today

We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)
Federico Vezza
Federico Vezza
Founder & Fractional Manager   
Consulenzaconfusa   
13 june
14:20 - 14:40
Innovation Showcase

Turning passion into profit: the counterintuitive method for creating successful companies

Together we will discover how entrepreneurship can be fueled by your passion and how it can become the driving force for launching and growing a successful company. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this intervention is what you need!
Alessio Boceda
Alessio Boceda
Co-founder @Startup Geeks   
13 june
14:20 - 14:40
Digital Tools & Services

Online Firm: From Paper to Cloud, Making Your Business More Competitive in the Market

How do you get your contracts signed? With Online Firm, not only do you transition from paper to cloud, but also from scrap paper to legally valid documents. Let me tell you how advanced electronic signature can enhance the efficiency and competitiveness of your business by reducing document management times and ensuring regulatory compliance. Examples and use cases included.
Massimiliano Baldin
Massimiliano Baldin
Brand Owner   
FirmOnline   
13 june
14:20 - 14:40
Legal Tech

Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs

The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents
Vincenzo Guidotti Mistrali
Vincenzo Guidotti Mistrali
Lawyer e Co-Founder   
Studio Legale GM   
13 june
14:20 - 14:40
Tech 4 Business

How to build and scale a replicable and high-performing B2B vending machine

What are the key elements to consider when building and then scaling a B2B vending machine? And how to make it both high-performing and replicable?The fundamental steps to take are always five:Find the Product Market Fit.Build the absolute best Revenue team for the company's stage of life.Have clear processes for converting opportunities into customers.Activate the best acquisition channels for your business model (Outbound, Inbound, Advertising, Referral, Existing Customer Base).Assemble the right technological stack to have full control over the metrics that matter and thus the entire sales machine.Let's see how ResultConsulting applies these concepts for itself and for its clients
Matteo Mirabella
Giacomo Calabrese
Matteo Mirabella
Co-founder   
ResultConsulting    
Giacomo Calabrese
Co-founder   
ResultConsulting   
13 june
14:20 - 14:40
Marketing Automation
Branded

From Marketing Automation to Customer Experience Automation: how the world of Automation is evolving

Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation.
Alessandro Baglieri
Alessandro Baglieri
Marketing Manager   
Active Powered   
13 june
14:20 - 14:40
Tourism
To be announced
13 june
14:20 - 14:40
Future of Open Innovation & VC
English

Berlin, the new hub for impact economy

Berlin's growing influence in the impact economy: what factors have made this city an attractive place for companies and investors committed to generating positive social and environmental impact.
Coming Soon
   
   
Coming Soon
   
   
13 june
14:20 - 15:00
Advertising

Advertising and B2B: How to Reach a Niche Target Audience, the Mapei Case

Reaching the right user is always challenging, but it becomes even more so when our audience is a highly specific professional figure in the construction industry. Over the course of several years, with Mapei, we have refined methods to intercept and engage the right individuals on Google, YouTube, and Meta.
Angela Venturin
Angela Venturin
Head of digital advertising   
MOCA Interactive   
13 june
14:20 - 15:00
Brand

The Importance of Brand Codes in Branding

Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Valentina Falcinelli
Valentina Falcinelli
Brand strategist, consulente di verbal identity e copywriter   
Pennamontata   
13 june
14:20 - 15:00
Human Rights
English

Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?

On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.
Siyabulela Mandela
Weza Bombo Joao
Gala Ivkovic
Siyabulela Mandela
University of Kurdistan Hewlêr, Iraq   
Visiting Prof. Politics & International Relations   
Weza Bombo Joao
Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young   
EY Sustainability   
Gala Ivkovic
Project Manager   
Rondine CIttadella della Pace   
13 june
14:20 - 15:00
Social Media Strategies

Between Performance and Brandformance through graphic optimisation of dynamic advertisements

Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.
Silvia Maggio
Silvia Maggio
Digital Advertising Specialist   
WMR Group | Studio Cappello   
13 june
14:20 - 15:00
AI Tools & Services

MyGenMe is born, My Genius Self. The AI app customized for confronting one's alter ego... omnisciently

MyGenMe, My Brilliant Self, is born. The AI app customized for confronting one's alter ego... omnisciently. DESCRIPTION (500) How many of us, every day, ask ourselves difficult questions... about work, well-being, personal crises, relationships, various issues... And who wouldn't want to hear from themselves, in an omniscient version, thanks to artificial intelligence, a frank, direct opinion, as useful as ever? That's what everyone will be able to do by downloading their own Personal AI: MyGenMe, which is being presented today by its creators in a conference that will surely surprise.
Stefano Santori
Virgilio Degiovanni
Luca De Giglio
Stefano Santori
Founder   
Millionaire Job   
Virgilio Degiovanni
Strategia & Sviluppo   
Millionaire Job   
Luca De Giglio
Consulente Web3   
13 june
14:20 - 15:00
UX & UI

UX vs. SEO: who will win in the e-commerce information architecture ring?

Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!
Chiara Peretti
Enrico Gualandi
Chiara Peretti
Head of UX   
hibo   
Enrico Gualandi
Head of Strategy   
Social Factor / Deda Digital   
13 june
14:20 - 15:00
Prophets of AI
English

Protopia: Human Agency vs Tech Theology

Monika Bielskyte's research explores how SciFi influences real future-making, and often biases us to focus on fictional dangers while ignoring very real risks. AI is set to supercharge hybrid warfare and facilitate social and geopolitical fracturing - how can we avoid fear-based narratives, while ensuring that Gen AI tools are used not just to simulate/distort our past or present reality, but also to foster population scale resilience and prototype more expansive, hopeful and livable future possibilities?
Bielskyte
Monika Bielskyte
Founder   
Protopia Futures   
13 june
14:20 - 15:00
Tech Policies and Communities

Navigating the Future: Artificial Intelligence, Digital Media and Political Communication.

Moderator: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation
Palmieri
Di Costanzo
Salmi
Giovanna Cosenza
Antonio Palmieri
President   
Fondazione Pensiero Solido   
Francesco Di Costanzo
President   
Fondazione Italia Digitale   
Lorenzo Salmi
CEO   
Piave Digital Agency   
Giovanna Cosenza
Full Professor   
Università di Bologna   
13 june
14:20 - 15:00
Machine Learning

Unlocking the Future of Data: Powering Next-Gen AI with Vector Databases

Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
Luigi Fugaro
Luigi Fugaro
Solution Architect   
Redis   
13 june
14:20 - 15:00
AI for Future

Title soon online

Martin Nanni
Martin Nanni
Chief Technology Officer Europe   
Globant   
13 june
14:20 - 15:00
E-Commerce
Branded

Connecteed: The Key to a Successful Omnichannel Strategy

In this workshop, we will explain what an omnichannel strategy is, its importance in the current scenario, and how the feed manager can serve as the connection point between all the various company channels and touchpoints thanks to its customization capabilities. Additionally, we will highlight the importance of having unified, real-time updated data through case studies.
Diego Santoro
Diego Santoro
E-commerce Manager   
Connecteed   
13 june
14:20 - 15:00
Digital Strategy
Branded

CRO explained to Grandma: simplifying data understanding to improve results

A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.
Simona Stiriti
Simona Stiriti
CRO Lead   
PwC Italia   
13 june
14:20 - 15:00
Content Marketing
To be announced
13 june
14:20 - 15:00
Sustainability & Tech
Branded

Italian consumers' knowledge and behaviour on intelligent packaging and sustainable packaging

The development of technologies applied to packaging, and the search for suitable materials and solutions to reduce the environmental impact of products, are central themes in the construction of an economy and culture of sustainability. In this direction, the intervention focuses on the role of primary importance played by the level of knowledge/awareness and choices of consumers as actors potentially capable of orienting the choices of the production system and the market. 
Fabio Piacenti
Fabio Piacenti
Presidentie   
Eures Ricerche Economiche e Sociali   
13 june
14:20 - 15:00
Italy, EU and Global Diplomacy

Academic Leadership: the Role of Universities in the Innovative Ecosystem

The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.
Lorito
Rossi
Milano
Corgnati (tbc)
Matteo Lorito
Dean   
University of Naples Federico II   
Alessandro Rossi
Dean's Delegate for Production System Support    
University of Trento   
Michela Milano
Director   
Alma Mater Research Institute for Human-Centered Artificial Intelligence    
Stefano Paolo Corgnati (tbc)
Dean   
Polytechnic of Turin   
13 june
14:20 - 15:00
WorkTech Policies

The role of Regions in economic development: policies and initiatives to promote innovation

This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
Colla
Fioroni
Callari
Pacini
Vincenzo Colla
Councilor for Economic development and green economy, labour, vocational training and international relations   
Emilia-Romagna Region   
Michele Fioroni
Councilor for Economic Development, Innovation, Digital and Simplification   
Umbria Region   
Sebastiano Callari
Councilor for Public Functions and Simplification   
Friuli-Venezia Giulia Region   
Pietro Pacini
President; General Manager   
Assinter Italia; CSI Piemonte   
13 june
14:20 - 15:00
Tech Research
To be announced
13 june
14:20 - 15:10
Startup Stage
English

Future of Cities & Communities

Smart City, Smart Community, IOT, Mobility, Energy Prosumer Market, Energy Storage, Efficiency & Management, Renewables & Alternative Fuels, Platform Economy, Big Data & Analytics, Environmental Sensors, Digital Twins, Smart Home & Buildings.
Volvero
   
   
Latitudo 40
   
   
INPOI
   
   
Mine Crime
   
   
Ganiga Innovation
   
   
BaseTracK
   
   
Kabreet
   
   
Hiryo
   
   
BNDL
   
   
SPECTRO
   
   
13 june
14:40 - 15:00
Content Creators

The body and the digital: exploring online body positivity

The web can hurt, but it can also heal. Starting from my own story, I will talk about how the Internet can be a powerful tool to promote body acceptance. I will share the challenges I have faced along the way and how I have overcome common prejudices, using my online platform to inspire and encourage others to do the same. We will then examine how the web can be fertile ground for creating inclusive and positive spaces that celebrate diversity in all its forms.
Muriel -
Muriel -
Ccntent creator, Dvulgatrice lgbtqia+ & Body positive   
13 june
14:40 - 15:00
Marketing Automation
Branded

Email Marketing and Automation Strategies for B2B with MagNews: The Carel Case

​A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.
Alessandra Farabegoli
Fabio Canzini
Alessandra Farabegoli
Co-Founder   
Palabra   
Fabio Canzini
Channel Sales Manager   
magnews   
13 june
14:40 - 15:00
Book Presentation

I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily

Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Alessandro Brunello
Alessandro Brunello
Crowdfunding Expert & Teacher   
13 june
14:40 - 15:00
Tech 4 Business

Soon Online

Daniela Vallo
Daniela Vallo
CEO    
Beenear   
13 june
14:40 - 15:00
Digital Tools & Services

Marketing Sprint®, the 4-Day +1 Marketing Plan

Brand identity, market intelligence, planning and measurement, from strategy conception to testing. All of this, before investing. The effective and sustainable method, which you too can use, to design marketing strategies quickly and comprehensively. An analytical, creative, agile, and data-informed mix: the formula that changes and grows brands, services, or products in 4 days.Techniques from big companies, without astronomical budgets, to integrate Lean culture of Agile Marketing into SMEs
Enrico Corinti
Enrico Corinti
Founder & CEO   
Webeing.net   
13 june
14:40 - 15:00
Legal Tech
English

Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship

In the age of artificial intelligence, intelllectual Property ( IP) ownership challenges arise in the realm of AI-generated inventions and ownership, necessitating clear guidelines. Without explicit policies, ambiguity and disputes hinder innovation. Clear ownership definitions foster collaboration and innovation. Recognition of both human and AI contributions is vital in patent intellectual Property law evolution. Can AI be recognized as inventors or owners of their work? Legal frameworks must adapt to accommodate technological progress. Clear guidelines and recognition of collaborative efforts are essential for a future where innovation thrives alongside IP legal clarity
Nancy Steidl
Nancy Steidl
International Business Consultant and Intellectual Property Law Specialist in AI and Big Data   
The business mission   
13 june
14:40 - 15:00
Future of Open Innovation & VC
English

Coopetition for Regeneration: Collaborating to Reduce our Footprint

Explore the concept of "coopetition" as a powerful driver for collective action and discover how partnerships can accelerate progress towards a more sustainable future.
Martina Fondi
Andrea Zuanetti
Martina Fondi
Partner, Business Developer & Head of Forestry    
Treedom   
Andrea Zuanetti
CEO   
Up2You Srl SB   
Coming Soon
   
   
13 june
14:40 - 15:00
Innovation Showcase

AI and Neuroscience: two allies serving learning?

Join us during the speech organized by Wooclap, titled "AI and Neuroscience: two allies serving learning." Discover how these two sectors intersect to revolutionize education and learning. Don't miss this unique opportunity to explore the future of education!
Diletta Cabassa
Diletta Cabassa
Account Manager Italy    
Wooclap   
13 june
14:40 - 15:00
Work, HR & Digital Skills

Work and Artificial Intelligence: Challenges, Solutions, and the Impact on Human Resources

We will explore the complex dynamics between work and Artificial Intelligence. This presentation will analyze the emerging challenges in integrating AI into the workplace, offering practical solutions and discussing the crucial importance of managing the impact on the organization and human resources. An opportunity not to be missed to better understand the future of work in the AI era
Dario Rizzo
Andrea Galimberti
Dario Rizzo
Marketing Director   
Factorial   
Andrea Galimberti
Head of Partnerships & Strategy   
Factorial   
13 june
14:40 - 15:00
Tourism

Travel Outlook: Innovative trends & Customer Sentiment Insights

The talk aims to share the main market data and then focus on the main innovative trends in the sector, integrating traditional analysis methodologies with innovative approaches that allow to understand consumers' needs, characteristics and travel habits in real time.  The aim is also to offer an overview with respect to the state of the art of the main Italian startups in the world of tourism that are responding to some of the main challenges of industry operators.
Tanania
Anelli
Vincenzo Tanania
Director   
PwC Italia    
Roberta Anelli
Senior Manager    
PwC Italia    
13 june
15:00 - 15:20
Book Presentation

THE AUTHOR'S EGREGIO: a writer's ability to start a book promotion independently

The writer Cristian Cevoli has managed to sell a thousand copies with his work 'Fidarsi di ogni emozione'. As an author who has resorted to self-publication, he bears witness to how resourcefulness and determination can be the keys to reaching the target audience. Is it really possible for everyone to follow the same path as Cristian Cevoli? What does it mean to promote a book today? The author himself will give us the answer, in dialogue with his literary agent Marylin Santaniello.
Cristian Cevoli
Marylin Santaniello
Cristian Cevoli
Scrittore   
Marylin Santaniello
Ghostwriter, Fondatrice e Sales Manager    
Agenzia Sopralerighe   
13 june
15:00
Mainstage

Live set

Sarafine
Songwriter and performer   
   
13 june
15:20 - 15:40
Book Presentation

HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari

Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Riccardo Scandellari
Cristiano Carriero
Maurizio Vedovati
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione   
Cristiano Carriero
Founder La Content | Author | Storyteller   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
13 june
15:30
Mainstage
English

Innovation and AI: how Europe and Italy can compete and win against the US and China

Since 20 years, Alec Ross has held a leading place in the competition between states to imagine and invent the future. Following experience as a start-up entrepreneur and adviser to Barack Obama, he comes to Bologna with a perspective on how the next 20 years of innovation in Italy can unleash higher levels of inclusive prosperity.
Ross
Alec Ross
Distinguished Adjunct Professor   
Bologna Business School   
13 june
15:45
Mainstage

WMF Awards Ceremony

The WMF Innovation Awards
   
   
13 june
15:50
Mainstage
English

Innovation and Future in Global Dialogue (Title Soon Online)

Friedman
Alan Friedman
Journalist & Writer   
   
13 june
16:00
Mainstage
English

Scaleup for Future

The Debate between International Scaleups
   
   
13 june
16:15
Mainstage

Un Futuro di Inclusione e Speranza: L'Innovazione Sociale nell'Accoglienza dei Rifugiati

Lucano
Mimmo Lucano
Former Mayor of Riace   
   
13 june
16:25
Mainstage

Il privilegio abile

Paganelli
Mariani
Elisa Paganelli
Music Therapist and Trainer   
   
Arturo Mariani
Speaker and Trainer   
   
13 june
16:35
Mainstage

Macro mafia, crypto bosses and quantum challenge to journalism

Over the past few years, mafias have scaled up their trafficking by making themselves invisible to prosecutors and media attention. However, new investigative journalism networks are emerging and developing innovative ways to unmask the globalized clans.
Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
   
13 june
16:45
Mainstage

Cinema e Legalità (Title Soon Online)

Pif
Author & Director   
   
13 june
17:00
Mainstage

International Ecosystem Roundtable

Velsberg
Swiss Business Hub
Switzerland's official agency for trade and investment promotion   
Switzerland   
Ott Velsberg
Government Chief Data Officer   
Republic of Estonia   
ICEX
National Public Business Entity   
Spain   
InvestHK
Department of the Ministry of Economic Development    
Hong Kong   
13 june
17:00 - 17:20
Book Presentation

The Monkey in the Drawer

In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently. Most people have to face the fear of exposure every day. This is the first communication manual for introverts. The speech will be moderated by Rudy Bandiera
Riccardo Scandellari
Rudy Bandiera
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione   
Rudy Bandiera
Divulgatore e LinkedIn Top Voice   
13 june
17:00 - 17:20
AI Tools & Services
English

The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI

Content Automation, the Future in E-Commerce and Beyond! Automation technologies are indispensable, accelerating processes and minimizing effort. Content Automation generates unique content for your online store and other platforms. Our Text Robot creates up to 500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today. Join us to see it in action!
Jenny Perelli
Jenny Perelli
Country Manager Italy   
uNaice   
13 june
17:00 - 17:20
Sustainability & Tech
Branded

Sustainability: never a joy! Or maybe not

In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.
Tomas De Zanetti
Tomas De Zanetti
CEO & Founder   
we-go srl   
13 june
17:00 - 17:20
UX & UI
To be announced
13 june
17:00 - 17:20
Tech 4 Business

The Talent Factor - in an increasingly technological world

Fiorella Pallas
Fiorella Pallas
Owner & Ceo    
Talentobe   
13 june
17:00 - 17:20
Content Creators

Valentina Gluten Free: towards a more inclusive cuisine

Turning a weakness into strength by changing the paradigm. Valentina Leporati was diagnosed with celiac disease at just 17 months old. Today, she spreads awareness and information on such an important topic as food, which has a great power: to bring us all together around the same table. Valentina discusses the challenges that cuisine must face in the future, through innovation and knowledge, to make the table a place for everyone, in a word, inclusive
Valentina Gluten Free
Valentina Gluten Free
Food creator e attivista   
13 june
17:00 - 17:20
Innovation Showcase

3D Design with Artificial Intelligence

Artificial intelligence is poised to revolutionize numerous sectors, including the creation of three-dimensional models. Discover how, in the field of design, it is possible to transform a hand-drawn sketch into a 3D model, reducing time, costs, and errors.
Vincenzo Tartaglia
Vincenzo Tartaglia
CEO & Founder    
Thinkative   
13 june
17:00 - 17:20
Work, HR & Digital Skills
English

Bridging Tech and HR for a better people experience

In today's ever-changing work landscape, a synergy between digital tools and human resources is vital. RINA's data-driven approach emphasizes aligning technologies like Microsoft Viva Insights with human needs and data security. Balancing productivity and employee well-being is key amid technological advancements. This discourse encourages reflection on Digital HR's merits, challenges, and effective implementation, fostering an ethical and inclusive workplace culture.
Monica Marchesi
Elisa Piscitello
Marina Oppicini
Monica Marchesi
Global Career, Engagement & Employer Branding Advisor   
RINA S.p.A.   
Elisa Piscitello
Global Web Communication & Digital Adoption Manager   
RINA   
Marina Oppicini
Global Career, Engagement & Employer Branding Manager   
RINA S.p.A   
13 june
17:00 - 17:20
Future of Open Innovation & VC
English

Italian innovative ecosystem: facts and figures

Presentation of the Quarterly Venture Capital Investments Observatory in Italy
Coming Soon
   
   
13 june
17:00 - 17:20
Digital Tools & Services

Graphic Optimisation on Amazon: the power of design to achieve success stories

This speech is dedicated to the crucial importance of graphic optimisation on Amazon. In a universe of possibilities such as that offered by the world's largest e-commerce platform, it is essential to seize opportunities as effectively as possible.And this path starts with brand identity. Who would have thought that design could have such a profound impact even in a complex environment like Amazon?From the first image on our listing, our design strategy merges with our marketing strategy to increase CTR (Click Through Rate) and capture the attention of users. But we don't stop there. We move on to standard images, a process that balances information and style to deliver an engaging and informative experience.We then move on to A+ content, an often overlooked but crucial stage for conversion.And finally, we reach the store brand: no longer a simple catalogue, but a true e-commerce in which design plays a decisive role.With concrete examples of 'before and after', I will demonstrate how correct graphic optimisation can prevent a user from continuing to scroll, leading him instead to explore and eventually take the desired action. In conclusion, design is not just an aesthetic factor, but a key element for success on Amazon.
Concetta Ventrice
Concetta Ventrice
Amazon store brand & graphic design manager   
Growth Labb   
13 june
17:00 - 17:20
Legal Tech
English

The Role of Lawyering in the World of Exponential Innovation

This speech aims to explore how the legal profession can not only adapt but also lead and support exponential innovation.
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Marco Imperiale
Marco Imperiale
Founder and Managing Director   
Better Ipsum   
13 june
17:00 - 17:20
WorkTech Policies

Work from Italy and Short Work Week |

This panel will explore the effectiveness of "Work from Italy" and the reduced workweek, analyzing their impact on employee productivity and well-being. Case studies and research evaluating benefits and challenges will be discussed, with a focus on supportive policies and implications for the Italian labor market.
Rizzetto
Lombardo
On. Walter Rizzetto
President of the Labor Commission   
Chamber of Deputies   
Cosmano Lombardo
Chairman   
WMF - We Make Future   
13 june
17:00 - 17:40
Brand

IDENTITY is not (Always) a Trademark

Comparison between Commercial and Social Branding, Focused on City Branding and Visual Identity vs. Shared/Democratic Identity. BOB Liuzzo, winner of several WOLDA (Worldwide Logo Design Award) prizes, discusses innovative visual identity projects such as Catania and The Italian Center of Houston, which not only establish communication systems but also foster communities. He emphasizes the importance of addressing real needs rather than adhering strictly to the specific requests of the client.
Liuzzo
Giuseppe Liuzzo
Graphic Design Coordinator   
IED - Istituto Europeo di Design   
13 june
17:00 - 17:40
Human Rights
To be announced
13 june
17:00 - 17:40
Advertising
English

Mastering Performance Max Campaigns Using Scripts

Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Nils Rooijmans
Nils Rooijmans
Google Ads Automater   
13 june
17:00 - 17:40
Digital Strategy
Branded

Building Value Strategies in Tomorrow's Web through Innovation, Sustainability and Awareness

How to create new Value for your business in tomorrow's Web, between opportunities and risks, through sustainable digital strategies driven by Innovation (as an entity) and oriented towards the awareness of your stakeholders in an ethical way.
Roberto Pagliarini
Roberto Pagliarini
Founder, Innovation & Marketing Manager   
Web To Emotions Digital Agency per EURid vzw   
Eurid
   
   
13 june
17:00 - 17:40
Prophets of AI
English

Future Engineering: Building Worlds Beyond Our Wildest Imagination

What if you could build your own world according to your wildest imagination? Embark on a journey of worldbuilding where imagination meets innovation. Explore the transformative power of storytelling and worldbuilding techniques that have inspired real-life astronauts, rocket scientists, and virtual reality pioneers. Learn how to utilize AI to shape the future you imagine.
Anatola Araba
Anatola Araba
Founder   
Reimagine Story Lab   
13 june
17:00 - 17:40
AI for Future
Branded

Project Management and Generative Artificial Intelligence: a New synergy destined to last

Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Massimo Pirozzi
Massimo Pirozzi
Project, Program & Portfolio Manager, Lecturer   
ISIPM   
13 june
17:00 - 17:40
Machine Learning
English

LLMs are a High-Performance Computing problem

Language Models have witnessed remarkable advancements across diverse domains, continually scaling in size and training on increasingly expansive datasets. This progression has bestowed upon them the remarkable ability to swiftly adapt to novel tasks with minimal training data. However, the journey of training models comprising tens to hundreds of billions of parameters on vast datasets is anything but straightforward. This presentation is designed to offer comprehensive insights into the intricacies of training and deploying the most expansive neural networks
Giuseppe Fiameni
Giuseppe Fiameni
Solution Architect AI & HPC   
NVIDIA   
13 june
17:00 - 17:40
Startup Stage
English

Future of Marketing, Media & Entertainment

Commerce & sales, Data, Management, Display & Programmatic Advertising, Search & Social Advertising, Content Advertising, Video Advertising, PR, Proximity Marketing, Sales automation, Affiliate marketing, Ecommerce Platforms & Carts, iPaaS, Cloud management, Vendor Analysis, Business Intelligence& Data Science.Subscription on-demand, Connected home, AI, Curated Content, Streaming, Gesture control, VR/AR/XR, Infotainment, 4K, Contextual media, video intelligence, Consumer engagement via new medium. Advertising & Promotion, Content & Experience, Social & Relationships,
Purilian
   
   
Volumio
   
   
OXygean
   
   
Reefkig
   
   
HechicerIA
   
   
Zikhara AI
   
   
ProfLab
   
   
Spun AI
   
   
Vidoser by CreationDose
   
   
13 june
17:00 - 17:40
E-Commerce

Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment

What are the mistakes that most e-commerce websites make on checkout pages? Through replicable case studies and scientific foundations of neuromarketing, a three-step method will be shown to anticipate sensory responses to designs and create payment interfaces capable of immediately improving the conversion rate
Andrea Saletti
Andrea Saletti
Neuromarketing & Marketing Manager   
Pronesis srl   
13 june
17:00 - 17:40
Social Media Strategies

Beyond the Data Chaos: Data-Driven Strategies and Tools to Maximize Investments in Social Advertising

In a digital landscape where precise measurement and attribution have become elusive, planning effective multichannel budget management is increasingly complex. We will explore how to overcome the challenges of data discrepancy and optimize the distribution of advertising investments through a holistic view of data and intelligent integration between online and offline, e-commerce and marketplace.
Michael Vittori
Michael Vittori
Meta e Social Ads expert    
Michael Vittori   
13 june
17:00 - 17:40
Marketing Automation
English

Is MarketingOps Overlooked in Your Strategy? - Understanding This Critical Specialization and the Risks of Ignoring It

Let's explore Marketing Operations that is a critical but frequently overlooked component of marketing strategies. We'll examine what MarketingOps involves, its importance in coordinating technology, processes, and teams to enhance marketing effectiveness. Additionally, we'll discuss the risks and potential disadvantages of neglecting this essential function. By understanding the pivotal role of MarketingOps, businesses can achieve greater operational efficiency and improved marketing outcomes.
Mike Korba
Mike Korba
Chief Commercial Officer (CCO)    
User.com   
13 june
17:00 - 17:40
Content Marketing
To be announced
13 june
Tech Research
English

Inclusive Intelligence: Catalysing Individual Potential with AI in Organisational Change

This presentation investigates the transformative impact of AI on organisational change, with a focus on individual empowerment as a cornerstone of institutional learning and development. Utilising the educational sector as a case study, we emphasise the importance of integrating AI in a way that prioritises personal growth and inclusivity. We will explore how AI can support customised learning paths and enhance accessibility, thereby illustrating its potential to elevate individual contributions within broader organisational frameworks. By drawing on successes and lessons from the educational field, we aim to show how AI can be a powerful tool in creating workplaces that are not only efficient but also deeply human-centric. Join us as we delve into the crucial role of AI in fostering an environment where every team member is an integral part of
driving positive organisational change.
Efraim Lerner
Efraim Lerner
Founder   
Br1ne   
13 june
17:00 - 17:40
Tourism

Communication flows and tools for the hotel (and the territory)

How to build a communication flow (not just a funnel) useful for those working in hotels to generate income and reputation using the preferred channels and timing of travelers (not only Italians) in 2024, enhancing the resources of the territory and the destination
Marco Volpe
Marco Volpe
Consulente e Formatore   
Volpe MARco   
13 june
17:00 - 17:40
Tech Policies and Communities

Power dynamics in digital platforms: impacts and questions

Moderator: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.


Palmieri
Sgueo
Casaleggio
Antonio Palmieri
President   
Fondazione Pensiero Solido   
Gianluca Sgueo
Professor of Digital Democracy & Public Spaces   
SciencesPo Paris    
Davide Casaleggio
Author of the book   
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società”   
13 june
17:00 - 17:40
Italy, EU and Global Diplomacy
English

Innovation and Internationalization: Synergies between Enabling Technologies, SMEs and Startups

The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.
De Angelis
Siciliano
 Virrueta
Luca De Angelis
General Manager   
Directorate for New Enabling Technologies - MAECI   
Mariangela Siciliano
Head of Education, Business Promotion & Supply Chain   
SACE   
Karina Virrueta
Head of Innovation Ecosystem   
Startup Valencia   
Invest in Austria
   
   
13 june
17:15
Mainstage

Branded Content e Influencer Marketing

Lusetti
Gervasi
Lucia Lusetti
Marketing Manager   
Monge S.p.A.    
Luca Gervasi
Content Creator   
   
13 june
17:20 - 17:40
Book Presentation

Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?

Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Valerio Bassan
Valerio Bassan
Author & Strategist   
13 june
17:20 - 17:40
Work, HR & Digital Skills

The HR Dilemma: Equity, Formalization of Systems, and Diversity of Individual Stories

An exploratory dialogue on the delicate balance between adopting standardized HR systems and the importance of recognizing individual uniqueness. In a context where diversity and inclusion have become fundamental priorities for companies, a critical question arises: how to ensure equity and fairness in managerial practices that aim for inclusivity, while avoiding unintentionally segregative dynamics?
Rossella Cappetta
Rossella Cappetta
Dean for Open Programs | Docente   
SDA Bocconi   
13 june
17:20 - 17:40
AI Tools & Services

Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI

Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.
Stefano Tangari
Stefano Tangari
solution specialist, solution artist, evangelist   
Hevolus   
13 june
17:20 - 17:40
Sustainability & Tech

Technology and social entrepreneurship: one way to change the world one business at a time

It is possible to do business using business logics to solve social problems with technology. Thanks to technology today deaf people can phone, the homeless learn the job of urban gardener and take care of the abandoned areas of cities by redeveloping urban spaces.. Join us to discover new ways of doing business and bring new hope and opportunity.
Lorenzo Di Ciaccio
Lorenzo Di Ciaccio
Chairman e Fondatore   
Ridaje srl   
13 june
17:20 - 17:40
Content Creators

Mocho: from YouTuber to entrepreneur - the evolution of food and creators

How is the figure of the food creator evolving today? Mocho, originally a YouTuber and now an entrepreneur, tells how, through clear communication aimed at a loyal audience, his community, he managed to open two fast-food restaurants in Milan in just one year, thus transforming his role from a creator to a player in the food industry, becoming the first YouTuber to open his own fast-food chain in Italy.
Massimo Novati @Mocho
Massimo Novati @Mocho
Youtuber e imprenditore   
13 june
17:20 - 17:40
Innovation Showcase

Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!

During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari. He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.
Federico Ferrari
Federico Ferrari
CEO & Founder    
Il Cerchio della Vita s.r.l. / Yus Generation®   
13 june
17:20 - 17:40
Legal Tech

Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing

The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).
Andrea Michinelli
Giuseppe Vaciago
Andrea Michinelli
Avvocato, Of counsel 42 Law Firm   
42 Law Firm   
Giuseppe Vaciago
Avvocato, Partner 42 Law Firm e Founder di LT42   
LT42   
13 june
17:20 - 17:40
Future of Open Innovation & VC
English

Investing in Italy

Italy is home to a growing startup ecosystem, with active involvement from both the public and private sectors.
Francesco Cerruti
Gianluca Dettori
Giuseppe Donvito
Francesco Cerruti
Direttore Generale   
Italian Tech Alliance   
Gianluca Dettori
Chairman, Partner   
Primo Ventures   
Giuseppe Donvito
Partner   
P101 Venture   
Coming Soon
   
   
13 june
17:20 - 17:40
UX & UI

E-commerce AI-enabled: the role of the designer in designing new shopping experiences

The evolution of e-commerce requires a new approach to service design, especially for the integration of AI. We will delve into the role of the designer in orchestrating the user experience for AI-enabled digital environments, presenting an approach centered on context and user needs to create meaningful experiences. We will explore the specific challenges designers face in the AI-enriched design process to create a virtuous cycle of improvement.
Elena Di Pietro
Elena Di Pietro
Head of UX/CRO   
WMR Group | Studio Cappello   
13 june
17:20 - 17:40
Tech 4 Business

Communicating Culture

How the application of Tourism Communication Strategies transformed the Museum System of the Province of Lecco into Lecco Heritage
Alessandro Mazza
Alessandro Mazza
CEO & Head Of Operations   
MT Consulting   
13 june
17:20 - 17:40
Digital Tools & Services

Digital Check-Up: A 10-Point Guide to Analyze and Improve Your Online Presence

Analyze your online presence quickly and with a data-driven approach supported by AI. We've outlined the 10 essential points for examining digital channels: websites, e-commerce, social media, advertising campaigns, and email marketing. Our method is designed to be accessible, even with limited budgets, and will enable you to optimize your resources without compromising the effectiveness and quality of your marketing initiatives. You'll have the tools to make informed decisions and act with precision, enhancing the performance of your online communication
Riccardo Zanin
Desiree Bonaldo
Riccardo Zanin
Web Developer   
Stractegy   
Desiree Bonaldo
CEO & Founder   
Stractegy   
13 june
17:25
Mainstage

Da Tiktok a Imprenditrice del Fashion

Strazzer
Martina Strazzer
Founder & CEO   
Amabile Jewels   
13 june
17:35
Mainstage

Closing Day 1

Day 1
   
   
13 june
17:40 - 18:00
Future of Open Innovation & VC
English

Investing across Europe

Investing in startups across Europe can be an exciting venture.
Francesco Cerruti
Ferruccio Martinelli
Celeste Mastria
Francesco Cerruti
Direttore Generale   
Italian Tech Alliance   
Ferruccio Martinelli
Operations & Platform Manager   
B4i - Bocconi for innovation   
Celeste Mastria
VXC   
360 Capital   
Coming Soon
   
   
Coming Soon
   
   
13 june
17:40 - 18:40
Startup Stage
English

Future of Culture & Travel, Sports & Events, Retail & Customer Experience

Artificial Intelligence for the Tourism Sector, Mobile Apps, QR Codes, IOT & Big Data, Augmented Reality, Smart luggage, Sharing & Rentals, Booking & search, Revenue Management, Channel Managers.Tech for events, eSports, Digital fitness, Fan engagement, Player engagement, Data for events, Team& Coach success, Ticketing, Broadcasting & Streaming.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.
Pick-Roll App
   
   
Crono
   
   
Billd
   
   
Partseeker
   
   
Ticketoo
   
   
Cloov
   
   
CyLock
   
   
Aeromond
   
   
Boatscribe
   
   
Lima
   
   
Barin Sports
   
   
13 june
18:00 - 18:20
AI for Future
English

Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't

AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Luisella Giani
Luisella Giani
Europe and Middle East Head of Digital Enterprise Advisory   
Avanade   
13 june
18:00 - 18:20
Content Creators

The direct relationship between businesses and the world of social media

How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.
Samuel Dibe
Leonardo Calderone
Samuel Dibe
Comedy Content Creator   
Leonardo Calderone
Comedy Content Creator & Attore   
Leoucifero   
13 june
18:00 - 18:20
Legal Tech

How to obtain copyright on works created with artificial intelligence

Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases.  We will give concrete and practical guidance on how to obtain rights to works in Italy.
Laura Turini
Laura Turini
Journalist, Patent and Trademark Attorney & Founder   
Turini Group   
13 june
18:00 - 18:20
Social Media Strategies

X, Transforming the Global Townsquare

Introduction to X, overview of the platform and product roadmap, with a focus on innovation in Marketing and Advertising solutions for companies.
Cris Nulli
Cris Nulli
Market Lead, Italy   
X   
13 june
18:00 - 18:20
Sustainability & Tech

Universal access to sustainable energy through innovation

In a world of possibilities, ensuring everyone has the opportunity to access cutting-edge, scalable, reliable, and environmentally friendly energy systems. A future where technological progress is linked to human and environmental responsibility, creating modern and accessible energy solutions for all to transform our way of thinking and collectively acting
Alessandro Aralla
Alessandro Aralla
Senior Marketing Manager & Sustainability Lead   
Accenture Song   
13 june
18:00 - 18:20
Innovation Showcase

LoceM, the app for your online rental! Rent conveniently from wherever you are and experience the place! #livetheplace

Never before in recent years have we realized the value and beauty of the nature that surrounds us. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the territory through the rental of items and equipment, connecting curious visitors with local realities. Starting from the world of bike rental and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service for shops on the other.
Luca Mirandola
Luca Mirandola
CEO & Co-founder    
LocemSolutions   
13 june
18:00 - 18:20
Work, HR & Digital Skills

Smart Working: The Second Season. For smart workers and companies who want to experience a smarter way of working.

Suggestions for remote workers: Are you truly experiencing smart working? What changes in your daily routine, your networking skills, and the way you exercise your leadership? What kind of smart worker are you? Find your profile to understand how to make the most of flexible work.Suggestions for companies: Smart Working, yes or no? Where to start to implement a model suitable for your context? Different generations at work: how to tackle changes together? What changes in engagement and internal communication?"Smart working" doesn't mean working from home, but choosing new behaviors, developing new skills, and demonstrating that another way of working is possible.It's up to us to take the first step towards the change we want. For example, by participating in this meeting!
Luciana De Laurentiis
Luciana De Laurentiis
Head of Corporate Culture & Inclusion   
Fastweb   
13 june
18:00 - 18:20
AI Tools & Services

Marketing strategies between creative and artificial intelligence

How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance
Alessio Angiolillo
Alessio Angiolillo
Vice President   
Digitouch Marketing   
13 june
18:00 - 18:20
Book Presentation

HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend

The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Bonaventura Di Bello
Maurizio Vedovati
Susanna Pedone
Bonaventura Di Bello
Autore e formatore   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Susanna Pedone
Redattrice, digital content creator, moderatrice   
Senza Filtro   
13 june
18:00 - 18:20
Content Marketing

Health Takes Center Stage: A Successful Crowdfunding Campaign

Defending the constitutional right to health protection should also involve young people, starting from schools. This is why the GIMBE Foundation – an independent non-profit organization dedicated to health research and education for over 25 years – has developed the project "Health Takes Center Stage."
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.
Marco Mosti
Marco Mosti
Direttore Operativo   
Fondazione GIMBE   
13 june
18:00 - 18:20
Future of Open Innovation & VC
English

Investing in Media & Entertainment


Nicola Formichella
Mattia Lecchi
Enrico Mariani
Marco Franciosa
Co-Founder   
Next 14   
Nicola Formichella
CEO   
Forbes Italia   
Mattia Lecchi
Head of IMMEDIATE Accelerator   
RS Productions   
Enrico Mariani
Partner   
LCA Studio Legale   
13 june
18:00 - 18:20
Human Rights
To be announced
13 june
18:00 - 18:20
Digital Tools & Services
To be announced
13 june
18:00 - 18:20
Tech 4 Business

What Destroys a Creative Process

Creative agencies often rely on traditional metrics such as profitability, comparing estimates to actuals, or "billability." Recent studies show that incentives, rewards, and punishments do not unleash the team's potential and lead to short-sighted decisions. Discover how new tools and technologies can revolutionize the approach, providing strategic data on new variables, to unlock the team's potential and promote more strategic, as well as tactical, business management.
Anna Pozzobon
Giulia Mambrini
Anna Pozzobon
Business Developer & Customer Success   
Wethod   
Giulia Mambrini
Business Developer & Customer Success   
wethod   
13 june
18:00 - 18:40
Brand

Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?

The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Andrea Fontana
Andrea Fontana
Presidente   
Storyfactory   
13 june
18:00 - 18:40
Digital Strategy
English

Brand, SEO, and Generative Search

After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Gianluca Fiorelli
Gianluca Fiorelli
Strategic & International SEO Consultant   
13 june
18:00 - 18:40
E-Commerce

E-commerce in the post-AI era

AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.
Davide Casaleggio
Davide Casaleggio
CEO & Partner   
Casaleggio Associati   
13 june
18:00 - 18:40
Advertising
Advanced

Using CSS Media Queries to Create Advanced Strategies

Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.
Giuseppe Scollo
Giuseppe Scollo
Consulente PPC   
Freelance   
13 june
18:00 - 18:40
Machine Learning

Build your (not so) Large Language Model

LLMs are the product of Industry 4.0 that has most influenced the current advancement of GenAI and ignited our imagination with endless application possibilities. In this talk, we will take a step back in time and look at their evolution, from pre-deep learning models to the current ones based on Transformer architecture. Finally, we will try to build a Large Language Model from (almost) scratch and discuss the difference between pre-training and fine-tuning, as well as their advantages and disadvantages.
Riccardo Trocca
Engineering Manager   
Unisys Schweiz   
13 june
18:00 - 18:40
Prophets of AI
English

The complicated relationship between AI and gender equality

As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape
Moojan Asghari
Moojan Asghari
Founder   
Women in AI   
13 june
18:00 - 18:40
Marketing Automation

How Marketing Automation MUST Influence Advertising

It's not just about acquisition. Creating an advertising strategy should be a perfect synergy that goes beyond the first touchpoint. That's why we will see how advertising channels connect with automation and vice versa for a strategy that optimizes customer Lifetime Value (LTV) and maintains a stable relationship with the audience. All of this will be combined with 3 case studies featuring usage examples and the results achieved.
Alessandro Frangioni
Alessandro Frangioni
Advertising & Automation Specialist    
Founder Roads®   
13 june
18:00 - 18:40
UX & UI

Dear Design, how much do you cost me?

How do you deal with organisations that would desperately need design, but have no budget? The problem is that a service design project that is done well, that goes deeper (read: in which research is done properly), that does not merely replicate quick solutions tried and tested elsewhere, does indeed cost money, and is something that companies with a certain turnover or size, or at least a certain programmatic intention, can certainly afford. But those who do not have those resources, or those who have them but do not feel like taking the risk and investing in something they have never done before, are left out. However, if the governing principle of all design is 'try to do better with less' then we can try to apply it also to the estimates we present and the activities we put in place, in order to be able to offer something even to small realities: this is not the road to 'low cost' design, but rather a design challenge: how can we work while maintaining quality but better negotiating the activities actually needed and making the most of the resources already available?
Vincenzo Di Maria
Vincenzo Di Maria
Service Design Lead   
commonground srl   
13 june
18:00 - 18:40
Tourism

Tourism and Artificial Intelligence, straight to the point

What's happening with AI surpasses the scope of the internet's advent. This is the right moment to conquer new markets without losing ground, yet even though everyone talks about it, very few actually use it. A strategic speech with practical usage cases.
Francesco Piersimoni
Francesco Piersimoni
Amministratore delegato e Socio fondatore   
Adrias Online srl e Laborinto srl   
13 june
18:00 - 18:40
WorkTech Policies

Digital professions


Barzotti
On. Valentina Barzotti
Member of the Labor Commission   
Chamber of Deputies   
13 june
18:00 - 18:40
Italy, EU and Global Diplomacy

Urban Evolution: The Role of Artificial Intelligence and Technology in Municipal Administration

In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.
Bugani
Gallonetto
Ferrandelli
Pasqualetto
Massimo Bugani
Councilor for the Digital Innovation   
City of Bologna   
Igor Gallonetto
Councilor for Digital Transition, Public Green and Reforestation, Heritage, Legality, Participation   
City of Ravenna   
Fabrizio Ferrandelli
Councilor for digital innovation and functional relations with Sispi   
City of Palermo   
Carlo Pasqualetto
Vice President of the Council Commission II   
City of Padova   
13 june
18:00 - 18:40
Tech Policies and Communities

Algorithms and Humanity: Navigating technology, data, and AI

Moderator: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.
Palmieri
Quattrociocchi
Sartori
Enrica Sabatini
Antonio Palmieri
President   
Fondazione Pensiero Solido   
Walter Quattrociocchi
Full Professor   
La Sapienza, University of Rome   
Laura Sartori
Professor   
Alma Mater Studiorum, University of Bologna   
Enrica Sabatini
Co-founder    
Camelot SB   
13 june
18:00 - 18:40
Tech Research

New Variables to Compete with Artificial Intelligence: Anticipation, Creativity, and Supercomputing

Artificial Intelligence poses significant challenges to professionals and organizations. Some of these are technical challenges, related to the search for ever greater efficiency in model training and speeding up, for which the use of supercomputing is a key factor. Others concern the imagination of new ways of interacting with Artificial Intelligence: we will explore in particular anticipation and creativity as facilitators of innovative experiences.
Giorgio Casoni
Eleonora Barelli
Andrea Cattabriga
Giorgio Casoni
Research Fellow | Advanced Design Unit   
UNIBO   
Eleonora Barelli
Project Manager   
IFAB   
Andrea Cattabriga
Researcher & Strategic Designer   
13 june
18:20 - 18:40
Sustainability & Tech
English

Soon Online

Agnieszka Oleksyn - Wajda
Agnieszka Oleksyn - Wajda
Attorney-at-law, Head of the Institute of Sustainability, Łazarski University, Warsaw Poland   
13 june
18:20 - 18:40
AI Tools & Services

7Minutes: the online training accessible to everyone


Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Gabriele Dovis
Gabriele Dovis
Ceo e Co-founder   
Mosaicoelearning   
13 june
18:20 - 18:40
Content Creators

Fluid Tradition: A Digital Journey into the Evolution of Home Flavors

The concept of "fluid tradition" aims to innovatively narrate the continually evolving stories and traditions of each of us. We will explore how sharing memories of home flavors through digital platforms allows us to pass down cultural roots that might otherwise be lost. Additionally, we will discover how these seemingly distant realities converge in a dialogue rich with emotions and authentic connections.
Emanuele Ferrari
Emanuele Ferrari
Creator digitale   
13 june
18:20 - 18:40
Book Presentation
To be announced
13 june
18:20 - 18:40
Legal Tech

Right to be forgotten, transparency, AI and new digital rights

In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.
Nicole Monte
Borsa
Nicole Monte
Avvocato delle nuove tecnologie - Salary Partner   
42LF società tra avvocati   
Michela Borsa
Account Manager & Head of Strategy   
The Magician   
13 june
18:20 - 18:40
Innovation Showcase

Artificial Intelligence applied to contracts: will we still need lawyers in the future?

A study by McKinsey Global Institute says that about 50% of the work currently done by individuals can be automated when the technologies currently being studied are refined and spread globally!How will this affect the business world and, specifically, the legal support that businesses themselves need?In this talk companies and professionals have the opportunity to learn about new legal-tech software and find out if they are already able to replace lawyers or, on the contrary, the only way to help them be efficient in supporting businesses.
Manfredi Domina
Manfredi Domina
CEO   
CEO&Co-Founder LexHero   
13 june
18:20 - 18:40
Work, HR & Digital Skills
English

SiSa HR Protocol for Person-nel Awareness, Wellbeing, Inclusivity, Growth and Digital Sustainability

Growth is not a linear process, rather a path where progress and obstacles are equally crucial elements to achieve our goal. Despite the infinite development opportunities the working world has been exposed to throughout the years, there is still a certain level of resistance that keeps organisations stuck between the growth awareness and planning phases. This new HR comprehensive protocol ensures business sustainability, boosting also friendly and healthy human-technology relationships
Costanza Matafù
Costanza Matafù
Wellbeing and Growth Coach   
Lavoratore autonomo   
13 june
18:20 - 18:40
Future of Open Innovation & VC
English

Rethinking the Future of Mobility

The mobility ecosystem is evolving toward a more intelligent, seamless, and environmentally friendly future.
Let’s explore some key trends and shifts that will shape the mobility landscape.
Flavio Farroni
Flavio Farroni
CEO   
MegaRide   
Coming Soon
   
   
Coming Soon
   
   
Coming Soon
   
   
13 june
18:20 - 18:40
AI for Future

The Shape of Water - Innovation in the Era fo AI

While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.
Vittorio Di Tomaso
Vittorio Di Tomaso
Managing Director   
Maize - a Jakala Company   
13 june
18:20 - 18:40
Social Media Strategies

TikTok: a new stage for Zecchino d'Oro

Francesco Policoro and Maura La Greca recount the adventure of the longest-running children's singing kermesse (loved by adults as well) on TikTok.
Maura La Greca
Francesco Policoro
Maura La Greca
Responsabile comunicazione e marketing   
Antoniano / Zecchino d'Oro   
Francesco Policoro
Creative & Strategy manager   
Magneto - TikTok Agency del Gruppo Next14   
13 june
18:20 - 18:40
Content Marketing
To be announced
13 june
18:20 - 18:40
Human Rights
To be announced
13 june
18:20 - 18:40
Digital Tools & Services
To be announced
13 june
18:20 - 18:40
Tech 4 Business

AI and Smart Hiring: Enhancing Talent Discovery

The hiring processes are undergoing a revolution in an increasingly complex and specialized context where it becomes difficult to discover true talents. We will show how Julia can modernize the recruitment and staffing management process using artificial intelligence technologies to optimize candidate screening and selection, automating CV analysis, identifying the most promising talents with high accuracy and minimizing selection biases.
Lorenzo Cunto
Davide Mibelli
Lorenzo Cunto
Software Architect   
@ Julia   
Davide Mibelli
AI Engineer   
@ Julia   
13 june
19:00 - 20:00
WMF Off

We Make Newsletter

The Newsletterati return to the WMF: the Italian network of authorial and independent newsletters spanning various topics such as marketing, journalism, philosophy, and technology. Within the context of the WMF, some of the Newsletterati authors will bring their own experience, insights, and vision on the future of newsletters.
Cristiano Carriero
Felice Nitti
Matteo Aliotta
Simone Pazzano
Lorenzo Ancona
Antonio Civita
Cristiano Carriero
Founder La Content | Author | Storyteller   
Felice Nitti
Co-founder & Author   
Minnovo & Briefinn   
Matteo Aliotta
Managing Partner LTV   
LTV   
Simone Pazzano
Journalist & Digital Strategist   
ViaBagutta Comunicazione    
Lorenzo Ancona
Founder & Editor   
Artifacts   
Antonio Civita
Founder   
STRTGY   
13 june
19:00 - 20:00
WMF Off

Creator Toolkit: tutto quello che ti serve per cominciare a creare contenuti

Andrea Ciraolo
Giorgio Taverniti
Andrea Ciraolo
Content Creator   
Giorgio Taverniti
Tech Educator   
Search On Media Group   
13 june
19:00 - 20:00
WMF Off

A more humane social network can be built: the Secret Level experience.

In 2021, Fabio and Edoardo, tired of the heavy toxicity seen on mainstream platforms during the pandemic, created Secret Level: a completely self-managed social network with the aim of breaking down the barrier we are accustomed to creating between real person and social persona. Two and a half years after the project's inception, they tell us how an alternative social network is possible and can lead us to regain a sense of humanity that is increasingly difficult to find in other online spaces.
Edoardo Maria Elidoro
Bortolotti
Alessandro Morloi Grazioli
Edoardo Maria Elidoro
Tech Lead   
Fabio Kenobit Bortolotti
Musician & Content Creator   
   
Alessandro Morloi Grazioli
Digital Strategist   
Search On Media Group   
13 june
19:00 - 20:00
WMF Off

We (Don't) Make Slides

How does a brief turn into a concrete project? Let's tackle the white whale of every agency and social media manager in this interactive talk, where the classic "bolt company" will pit 3 professionals and AI against each other to get the best possible communication project to sell its bolts. All of this live and with audience participation. Are you ready to compete?
Carlotta Carucci
Valentina Vellucci
Davide Bertozzi
Federico Giannini
Carlotta Carucci
Founder & Communication Strategist    
Vanilla Marketing   
Valentina Vellucci
Marketing Manager   
TS Nuovamacut   
Davide Bertozzi
Copywriter & Creative Director   
Davide Bertozzi Studio   
Federico Giannini
CEO & Founder    
GH srl   
13 june
19:00 - 20:00
WMF Off

Digital minimalism, being consciously present online

"Minimalism" is the art of recognizing the strict necessity to live one's life authentically and consciously. Today more than ever, this mindset is essential, even when it comes to our relationship with technology. We spend much of our time with our heads bowed over smartphones, now a true and prolonged extension of our bodies and often our world. Thinking of our lives without the internet and social networks seems almost impossible today, yet until a few years ago, we managed to do so. As always, the right measure is in the middle: finding a healthy way to use these tools is possible, but it requires training to use them intentionally. During the talk, we will discuss how it is possible to change our relationship with technology, particularly with social media, thanks to the presence of guests who were among the first to experience minimalism in their lives.
Roberta Costantino
Monica Sperandio
Simona Vuono
Roberta Costantino
Digital Content Specialist & Social Media Manager   
Personal brand   
Monica Sperandio
Content Creator    
Simona Vuono
Brand & Web Designer   
13 june
19:00 - 20:00
WMF Off

AI revolution: How the role of education and publishing changes in the era of artificial intelligence

A roundtable on the epochal changes that will affect authors, educators, and publishers with the advent of generative AI.

Americo Bazzoffia
Giorgio Ardigò
Americo Bazzoffia
Professor, Journalist & Digital Trasformation Consultant   
Americo Bazzoffia Consulenza & Formazione   
Giorgio Ardigò
CEO & Co-Founder   
H4D - Hungry 4 Data   
13 june
19:00 - 20:00
WMF Off

Search Foundry Roundtable - Our work has already changed

Four uncensored professionals spill the beans on how the advent of LLMs and generative AI has changed aspects of daily work.  Are you ready to tackle SEO, tag management, script creation, and other small yet significant enabling solutions for concrete use cases? The speech will be moderated by Simone Rinzivillo
Luca Bove
Andrea Scarpetta
Mariachiara Marsella
Martino Mosna
Simone Rinzivillo
Luca Bove
Imprenditore & Local SEO   
Andrea Scarpetta
Ai Evangelist   
Teal and Orange   
Mariachiara Marsella
SEO & Digital Temporary Manager   
Martino Mosna
Consulente Search & Analytics    
Simone Rinzivillo
CEO & Founder Archetipo Agency   

Session for 14 june

14 june
Future of Open Innovation & VC
English

Opening

Presentation of the day's program by the WMF team
Giuseppe Oppedisano
Marco Lotito
Giuseppe Oppedisano
Chief Innovation Officer   
Search On Media Group - We Make Future   
Marco Lotito
Innovation Manager | Rete Hubitat    
WMF | Search On Media Group    
14 june
09:20 - 09:40
AI for Health

Introduction to Artificial Intelligence in Healthcare

In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
14 june
09:20 - 09:40
Digital Commerce & Marketing Services

Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away

Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away
Discover how to leverage marketplaces to expand your sales globally! In this speech, we'll explore 5 winning strategies that you can immediately implement in your eCommerce to maximize your international success. Learn how to optimize your presence on marketplaces, reach new markets, and boost sales with proven tactics. Get ready to transform your business and achieve new international milestones.
Gianluca Noschese
Vito Perrone
Gianluca Noschese
Head of Sales   
Yocabè Srl   
Vito Perrone
CEO & Co-Founder    
Yocabè   
14 june
09:20 - 09:40
Generative AI

Generative AI: from media hype to corporate use. Where are we today?

Since the advent of ChatGPT, Generative AI has gained unprecedented media attention. But are Italian businesses actively exploring the opportunities of generative AI? For what purposes and with what impacts? In this intervention, based on data collected by the AI Observatory, we will try to critically answer these questions, discussing types of projects, lessons learned, and possible future scenarios, both for individual enterprises and the market as a whole
Irene Di Deo
Irene Di Deo
Ricercatrice Senior Osservatorio Artificial Intelligence, Osservatori Digital Innovation   
Politecnico di Milano   
14 june
09:20 - 09:40
Legal Tech

DPIA, FRIA, CA: the AI assessments required by law

Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion
Gabriele Franco
Gabriele Franco
Avvocato, Senior Associate   
PANETTA Studio Legale   
14 june
09:20 - 09:40
Social Inclusion

Televideo, the first technology to provide accessibility: still young after 40 years

For decades Televideo has been using simple technology to really reach everyone, even those in 'unconnected' parts of the country. The services it provides are those of accessibility, such as subtitles for the hearing impaired on page 777, but also those of access to information and services useful to all, by Rai Pubblica Utilità.
Giuseppe Sangiovanni
Giuseppe Sangiovanni
Director of Public Utility   
RAI   
14 june
09:20 - 09:40
Future of Open Innovation & VC
English

The importance of Business Angels to support the growth of the ecosystem

Business Angels are increasingly important as providers of risk capital and contributors to economic growth and technological advances.
Riccardo Vanelli
Silvia Pugi
Riccardo Vanelli
Investment Associate   
IAG   
Carlo Tassi
President   
IAG   
Silvia Pugi
Managing Partner & Investor   
Eden Venture    
Coming Soon
   
   
14 june
09:20 - 09:40
Content Creators
To be announced
14 june
09:20 - 09:40
Climate Change
To be announced
14 june
09:20 - 09:40
Innovation Showcase
To be announced
14 june
09:20 - 09:40
Retail

Omnichannel in Retail: Data, KPIs, and Marketing Strategy for a Successful Customer Journey!

soon online 
Federico Dezi
Federico Dezi
E-Commerce & Digital Innovation Manager    
Doppelgänger   
14 june
09:20 - 09:40
AI Tools & Services
To be announced
14 june
09:20 - 09:40
Space Economy
To be announced
14 june
09:20 - 09:40
Tech 4 Business
To be announced
14 june
09:20 - 09:50
Book Presentation

FRANCOANGELI @ FUTURE
Marketing of the future: cookieless, convergent, kind

Folcio
Antonio Perfido
Aceti
Luana Vollero
Andrea Folcio
TheNewco   
Docente e Co-founder   
Antonio Perfido
TED Speaker e Autore   
Annalisa Aceti
   
Speaker e Trainer   
Luana Vollero
Redattrice   
Libri di Marketing    
14 june
09:20 - 10:00
TikTok

The Impact of TikTok on Corporate Innovation

This talk will provide you with an in-depth analysis of the crucial role TikTok plays in the context of business innovation and explore the use of newly developed smart tools to help you improve your performance on TikTok. Through a series of case studies and interactive discussions, we will explore how companies can capitalise on the enormous potential of TikTok to improve their online presence, reach new audiences and drive innovation in their industries. From emerging trends to winning strategies, this talk provides a unique opportunity to understand how TikTok can be a driver of change and success for modern businesses.
Leroy
Valentine Leroy
Strategic Partnership Manager, SMB   
TikTok Italia   
14 june
09:20 - 10:00
Cybersecurity
English

Artificial Intelligence-Based Approaches for IoT Security and Detection of Anomalies

Today, with the rapid growth of internet and wireless communication technologies, studies in the field of IoT (Internet of Things) have also increased significantly. The use of IoT in the field of health is an example of these studies. IoT sensors used in the health sector offer opportunities such as closely monitoring patients and providing support to patients in the treatment process. However, the advantages provided by technological development bring along some important problems such as security. From this perspective, it is seen that cyber-attacks on IoT devices used in healthcare environments can cause serious problems. Events such as the capture or modification of sensitive health data by malicious people can cause significant problems. Therefore, using a dataset containing real-world behaviours in IoT networks, we conducted a computational study focusing on predicting cyber-attacks such as replication, interception and modification of Message Queuing Telemetry Transport (MQTT) messages using artificial intelligence algorithms. The results of our scientific study are very promising. Besides traditional machine learning algorithms such as SVM and Naive Bayes, we also investigated the performance of LSTM, a deep learning algorithm, on the dataset we developed. The results revealed that the LSTM algorithm outperforms existing machine learning algorithms in detecting anomalous behaviour with low loss and high accuracy. The results reveal that AI-based solutions can be effective in IoT security. We believe that in the future, research on the use of artificial intelligence in cyber security will be further developed and will become an effective tool for securing IoT devices.
Ali Gökdemir
Ali Gökdemir
Educator, Researcher & Book Author   
14 june
09:20 - 10:00
Brand

From YouTuber to Company: How to Build a Professional Business Starting from Content Creation

The presentation will begin with a brief overview of Alessandro de Concini's professional journey, transitioning from social media content creation to establishing a company, now part of a large group. This will illustrate how one can evolve from a simple digital creator to a structured and professional entity. We will explore, through case studies and concrete examples, the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.
Alessandro de Concini
Alessandro de Concini
Imprenditore digitale / Content creator / Divulgatore / Insegnante   
14 june
09:20 - 10:00
AI for Future

How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills

The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Giovanna Cosenza
Giovanna Cosenza
Full Professor   
Università di Bologna   
14 june
09:20 - 10:00
SEO
Advanced

Python and AI to support SEO. Troubleshooting script examples

Roundup of practical examples of Python to improve the quality of daily office work.
Giovanni Sacheli
Giovanni Sacheli
Consulente SEO   
evemilano   
14 june
09:20 - 10:00
Data Analytics

Advanced data strategy for an ecommerce

How to integrate AI and data to optimize an ecommerce business
Filippo Trocca
Filippo Trocca
Chief Innovation Data Officer @Datrix   
14 june
09:20 - 10:00
Coding Front-end

You don’t have to contribute to Open Source

There are amazing programmers who have zero commits in the public github repositories, yet they work with open source projects every day. Sometimes work commitments or maybe a full personal life make it hard to find time to contribute, and that’s not a problem, it shouldn’t make us feel guilty.Helping a colleague to use a technology, making it more accessible by spreading it among their links, are examples of activities that really benefit the entire ecosystem, but do not entitle them to a "badge".If you really want to contribute to open source, you should first learn what open source really means, and then we can talk about some tips on how to contribute effectively.But don’t feel "obligated" to do it. In this talk I will try to explain why.
Edoardo Dusi
Edoardo Dusi
DevRel   
SparkFabrik   
14 june
09:20 - 10:00
Tech Policies and Communities

The future of artificial intelligence, between AI law, ethics, intellectual property and the reality of organisations

Moderator: Vincenzo Tiani
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.
Tiani
Bisconti
Mastrangelo
Sartore
Sartini
Vincenzo Tiani
Data Regulation Expert   
PANETTA, VUB, IULM University   
Piercosma Bisconti
Co-Founder and Researcher   
DEXAI - Artificial Ethics   
Lara Mastrangelo
Associate Departement IP   
DLA Piper   
Federico Sartore
Partner   
PANETTA Consulting Group   
Elena Sartini
Legal Counsel, Privacy and Data Protection   
Launchmetrics   
14 june
09:20 - 10:00
Advertising

How to lower the ACOS of AMAZON campaigns with the MAD method: our approach and potential applications

We had the opportunity to compare our work method on Amazon ads, refined over the years, with one of the most famous PPC Specialists in the USA, and from this brainstorming, we developed the MAD method. A procedure that significantly lowers ACOS and thus improves the performance of advertising campaigns in the vast majority of cases where it is applied. With this strategy, we have managed to halve ACOS on some accounts, thus doubling ROAS, and bringing significant benefits to organic sales as well
Davide Bagnoli
Alice Scaffardi
Davide Bagnoli
Co-founder & CMO   
Checkers Marketing   
Alice Scaffardi
Digital Marketing Specialist   
Checkers Marketing   
14 june
09:20 - 10:00
Social Media Strategies

Video Commerce: 5 Ways to Sell Through Video

If you don't do videos, you don't exist. Today, for businesses, integrating videos into their social strategy isn't just an option; it's a necessity. It's not just about Video Marketing anymore; it's increasingly crucial to talk about Video Commerce. Looking at international trends, from TikTok Shop to multi-channel live streams, this intervention aims to provide Digital & Social Media Marketing professionals with essential tools to harness the power of video to create impactful experiences that blend shopping and entertainment
Marianna Chillau
Marianna Chillau
CEO & Co-Founder    
Marlene Live   
14 june
09:20 - 10:00
Italy, EU and Global Diplomacy
English

Digital Diplomacy: technological innovation as a bridge for international cooperation

The panel aims to explore the crucial role of digital innovation in international cooperation and contemporary diplomacy. In an era where digital technologies are revolutionizing how states and organizations collaborate and interact globally, it is essential to understand how these tools can be used to promote peace, security, and sustainable development. Participants will have the opportunity to deepen their understanding of digital diplomacy dynamics and explore the transformative potential of technology in addressing global challenges.
Kreivienė
Gavele
Dalia Kreivienė
Ambassador   
Embassy of Lithuania   
Elita Gavele
Ambassador   
Embassy of Latvia   
14 june
09:20 - 10:00
Innovation Film Fest

Presentazione del "Festival del cineturismo nei borghi – premio Frank Capra" sullo stage Film Fest


14 june
09:20 - 10:00
Knowledge Share

Round Table - Innovation Ecosystem in Italy

Policy Challenges in National and International Comparison. Investing in Deeptech and Technology Transfer: Numbers, Trends, and Future Perspectives
Matteo Bertocchi
Francesco Cerruti
Matteo Bertocchi
CEO   
Novac   
Francesco Cerruti
Direttore Generale   
Italian Tech Alliance   
14 june
09:20 - 10:20
Startup Stage
English

Future of Food & Agricolture

Climate smart agriculture, Smart or vertical farming, Smart Aquaculture, Autonomous Vehicles & Drones, Precision farming, Optimization of supply chain, Big Data & Analytics, 3D food printing, Ingredient innovation, Cell-based nutrition, Delivery.
Agrobit
   
   
Tuduu
   
   
Nous Energy
   
   
LEAF by Regrowth
   
   
Yoshi Foods
   
   
Symbiose Intelligente
   
   
Luke by Ceres FieldCheck
   
   
Biohifas
   
   
Eat It App
   
   
Foreverland
   
   
IRIDA AI TECHNOLOGIES
   
   
AIProtein
   
   
14 june
09:30 - 13:00
Masterclass
Branded

How to Maximize Your Business on Amazon: Workshop Dedicated to Optimization and Performance Strategies

A vertical workshop entirely dedicated to the Amazon world, during which Growth Labb - a growth hacking Amazon agency - shares strategies, best practices, and methods together with partners of this ecosystem to optimize and enhance the performance of your Amazon account.We will address questions directly from sellers on this platform to debunk every myth and unveil every secret hidden behind a method tested and validated over the years, to make your business on Amazon perform optimally.
Marco Casalini
Jean Paul Lopez
Concetta Ventrice
Fabrizio Schievenin
Marco Casalini
Amazon Account Manager @Growth Labb   
Growth Labb   
Jean Paul Lopez
Amazon Growth Manager & Performance Advertiser | Managing Director at Growth Labb   
Growth Labb   
Concetta Ventrice
Amazon store brand & graphic design manager   
Growth Labb   
Fabrizio Schievenin
Account Manager | Sales Manager | Head of Advertising | ADV | Formatore   
Amazon Advertising Specialist @Growth Labb   
14 june
09:40 - 10:00
AI for Health

Healthcare and Artificial Intelligence: a dialogue between patient and researcher

The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.
Martina Cavallucci
Chiara Pennuti
Martina Cavallucci
Data scientist   
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"   
Chiara Pennuti
Junior Manufacturing Engineer    
Isar Aerospace SE   
14 june
09:40 - 10:00
Digital Commerce & Marketing Services
To be announced
14 june
09:40 - 10:00
Social Inclusion

Accessible design: artefacts 4 all

Accessibility also involves the design of products, which can affect the user experience and more generally the autonomy of different categories of people in the various activities of daily life. Even more so, the challenge of designing 'for everyone' means aiming to leave no potential user of a product unsatisfied. How can such a challenge be met? We will ask ourselves together.
Dina Riccò
Dina Riccò
Associate professor   
Department of Design - Politecnico di Milano   
14 june
09:40 - 10:00
Future of Open Innovation & VC
English

Open Innovation: why Italian corporates need startups

Exploring the symbiotic relationship between big corporates and startups in facing rapid technological advancements, understand the strategic importance of this collaboration for fostering agility and maintaining competitiveness in today's dynamic landscape.
Nicoletta Morra
Matteo Mingardi
Cristian Ranallo
Nicoletta Morra
Innovation Network Lead   
IAG   
Matteo Mingardi
Chief Innovation Officer   
Pelliconi & Co spa   
Cristian Ranallo
Senior Business Innovation Manager at Beyond   
UnipolSai   
14 june
09:40 - 10:00
Legal Tech

Title soon online

Paolo Omero
Paolo Omero
CEO   
InfoFactory   
14 june
09:40 - 10:00
Content Creators
To be announced
14 june
09:40 - 10:00
Generative AI

Generative AI between challenges and opportunities: the context of combating disinformation in Europe

Today, the latest developments in Artificial Intelligence, such as Generative AI, promise great opportunities but also present new challenges and risks. The presentation will highlight the role of Generative AI in combating disinformation, with special emphasis on the goals and achievements of the European TITAN project. The results achieved, difficulties encountered, and lessons learned will be highlighted, contextualizing the project within the initiatives Europe is promoting to manage the risks arising from the surprising new advances in Generative AI. The use of this technology in a positive and beneficial way for Media Literacy and citizen education through the development of their critical thinking will also be discussed.
Francesco Saverio Nucci
Francesco Saverio Nucci
Chief Innovation Evangelist   
Università Telematica Internazionale Uninettuno   
14 june
09:40 - 10:00
Climate Change
English

Designing for Disaster: Developing Sustainable and Safe Displacement Shelters

As climate and conflict disasters increase, a growing number of displaced peoples will require optimization models for displacement settlements to ensure the safety and wellbeing of residents and sustainability of short- and long-term shelter developments. This talk explores how displacement camps become future cities, and the disruptive urban design options that can promote sustainability, foster economic empowerment, and support healthy (re)settlement and integration into host communities
Susanne Kahlich
Susanne Kahlich
Founder & CEO   
SINGE GmbH   
14 june
09:40 - 10:00
AI Tools & Services

We are NOT YET robots: Creative education in the age of Generative Artificial Intelligence.

In a world where an AI can produce a logo or write a tweet almost better than a human, where will this lead us common mortals? But, more importantly, what is the role of creative education in all of this? We will discover how AI is not just a tool to automate the mundane, but a true brainstorming partner that challenges us to rediscover our creative uniqueness.
Manuel Alvaro
Manuel Alvaro
Manuel Alvaro   
14 june
09:40 - 10:00
Space Economy

Earth Observation projects in ESA (Interview - Soon Online)

Michele Castorina
Michele Castorina
Head of the Φ-lab Invest Office   
ESA   
14 june
09:40 - 10:00
Tech 4 Business

Let Artificial Intelligence Summarize for You: LAISY

Annamaria Di Chio
Nicolò Caiti
Annamaria Di Chio
Strategy and Business Development Manager   
RES IT Srl   
Nicolò Caiti
Head of Martech Division   
RES IT Srl   
14 june
09:40 - 10:00
Retail
To be announced
14 june
09:40 - 10:00
Innovation Showcase
To be announced
14 june
09:50 - 10:00
Book Presentation

FRANCOANGELI @ FUTURE
Personal branding: being magnetic with LinkedIn

How to effectively promote your professional profile to attract new potential clients.
Castelletti
Valentina Martinelli
Luigi Castelletti
   
Personal Branding Expert   
Valentina Martinelli
Moderatrice   
Libri di Marketing   
14 june
09:50
Mainstage

Live Performance - Piano Solo

-
Dardust -
Producer & Artist   
   
14 june
10:15 - 11:00
Knowledge Share

Pitch Session

Cristina Cristalli
Matteo Malosio
Cristina Cristalli
Co-Founder   
u-sense.it srl   
Matteo Malosio
CEO   
Rehabilia Technologies SRL   
14 june
10:40
Mainstage

Opening Ceremony Day 2

WMF 2024
   
   
14 june
10:45
Mainstage
English

Women in AI: shaping the Future

Bielskyte
 Asghari
Moghaddam
Anatola Araba
Monika Bielskyte
Founder   
Protopia Futures   
Moojan Asghari
Founder   
Women in AI   
Anahita Moghaddam
Founder   
Neural Beings   
Anatola Araba
Founder   
Reimagine Story Lab   
14 june
11:00
Mainstage

Space Economy (Title Soon Online)

Borghi
Giuseppe Borghi
Head of the Φ-lab Division    
ESA - European Space Agency   
14 june
11:10
Mainstage
English

AI for Medtech e Biotech

Bianco
Simone Bianco
Principal Investigator and Director of Computational Biology    
Altos Labs Bay Area Institute of Science   
14 june
11:10 - 12:00
Knowledge Share
To be announced
14 june
11:20
Mainstage
English

AI & Innovation (Title Soon Online)

Nachman
Lama Nachman
Fellow & Director of Intelligent Systems Lab   
Intel   
14 june
11:30
Mainstage

AI Regulation in the EU: what it means for safety and global strategies

Sioli
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"   
Directorate-General CONNECT, European Commission   
14 june
11:40
Mainstage

Robotics for Social and Work (Title Soon Online)

In 2022, 50,659 occupational diseases were reported in Italy, with more than 70 percent involving the musculoskeletal and connective system. These figures highlight the urgent need for digital transformation in domestic and international industry, especially considering the aging of the European population, projected to increase by 30 percent by 2050 for those over 65. To counter these challenges, iCub, a humanoid robot from the Italian Institute of Technology, is evolving into ergoCub, a future collaborator to prevent musculoskeletal diseases. This prevention will also be supported by artificial intelligence-enabled wearable technologies that quantify and predict risks during common work activities. The collaborative project between the Italian Institute of Technology and INAIL, called ergoCub, aimed to develop such technologies to protect workers of the future, presenting the results in this report. 
Pucci
Ranavolo
Daniele Pucci
Head of Artificial and Mechanical Intelligence   
IIT    
Alberto Ranavolo
Senior Researcher    
Department of Occupational and Environmental Medicine, Epidemiology and Hygiene @ INAIL   
14 june
11:50
Mainstage

Virtual reality taking you on board EMERGENCY's Life Support

How can an immersive experience draw public attention to an important issue such as migration and the daily drama in the Mediterranean Sea? Insights into the digital tools that allow people to board - virtually - the Life Support, EMERGENCY's life-saving ship across the sea.
Gola
Geminiani
Simonetta Gola
Head of Communication   
EMERGENCY   
Guido Geminiani
CEO   
IMPERSIVE   
14 june
12:00
Mainstage

The future of Made in Italy: sustainability, digitalization and advanced technologies

Forte
Maurizio Forte
Managing Director Export Promotion Department    
Italian Trade Agency   
14 june
12:10
Mainstage

International Ecosystem Roundtable

Mazara
Embassy
Ministry of Foreign Affairs Embassy of the Republic of Lithuania to the Italian Republic   
Republic of Lithuania   
Fabricio Gòmez Mazara
Director General of PROMIPYME   
Rep. Domenicana   
BSMEPA
The Bulgarian Small and Medium Enterprises Promotion Agency   
Bulgaria   
German Trade & Invest Agency
Federal Republic of Germany's international Economic Promotion Agency   
Germany   
14 june
12:20 - 12:40
Social Media Strategies
Branded

Branded content on TikTok: when communication becomes a show

How can we leverage the engaging nature of experiences on TikTok without coming across as cringe? How do we connect with our audience with content that fits within the budget? How do we speak to our core fans? Let's tackle these and other questions together, delving into the world of TikTok entertainment.
An approach capable of transforming communication into a show, where brands become protagonists of engaging stories, rather than mere advertisers.
Luara Celin
Paolo Orsacchini
Luara Celin
Head of Content   
we-go srl   
Paolo Orsacchini
Creative Director   
we-go srl   
14 june
12:20 - 12:40
AI for Health

Artificial Intelligence and clinical practice: current challenges and future prospects

In the clinical setting, artificial intelligence offers sophisticated tools for early diagnosis, accurate prognosis and treatment of diseases. Understanding how to integrate these technologies into clinical practice is crucial to improving the effectiveness of care, reducing diagnostic time and increasing the accuracy of healthcare interventions. This presentation will touch on the highlights and provide insights into the potential and limitations of using AI in clinical practice.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
14 june
12:20 - 12:40
Content Creators

Evolution of Content Creators

The story of the experience of one of the first content creators from the old guard of YouTube, from the beginning until today, building the start of a career as a director, author, and screenwriter.
Claudio Di Biagio
Claudio Di Biagio
Director, Screenwriter, Content creator   
14 june
12:20 - 12:40
Legal Tech

Professional firms, SMBs, and SOHOs: Security Policies & Digital Forensics Posture

This speech will examine strategies for implementing effective security policies in small organizations that do not have a dedicated IT department. Special attention will be given to the collection and cataloging of data in a forensic manner, useful for preparing instructional elements to defend the assets and reputation of companies and professional firms in legal proceedings
Ugo Lopez
Ugo Lopez
Prof. ing. Ugo Lopez   
ugolopez.it   
14 june
12:20 - 12:40
Innovation Showcase

AI: Supercharge Your E-commerce Sales

Visitors to an e-commerce site encounter obstacles at every turn that push them to abandon the site, not complete purchases, or buy only once. The secret to removing these obstacles - and gaining the most loyal customers - is to analyze all visitor traces with AI. Like a sixth sense, AI immediately reveals similarities in the purchasing journey of loyal customers and suggests how to guide other visitors along the same safe path.
Goffredo Guidi
Goffredo Guidi
Co-Founder   
Aeffective   
14 june
12:20 - 12:40
Social Inclusion

Right to accessible culture: how art can reach everyone

The Museo Omero is the only State Tactile Museum: an essential place for the knowledge of art by blind and visually impaired people, an opportunity to experience art through all the senses for everyone. Accessible communication of art starts even before setting foot in the museum. Let's find out how the Accessible Museum par excellence operates.
Andrea Socrati
Monica Bernacchia
Alessia Varricchio
Andrea Socrati
Expert in accessibility and inclusive pedagogy of art and cultural heritage   
Monica Bernacchia
Head of Communication Department   
State Tactile Museum Omero   
Alessia Varricchio
Communication Department   
State Tactile Museum Omero   
14 june
12:20 - 12:40
Book Presentation

Affiliate Marketing & Web3: between mindset and strategy.

Affiliate Marketing means working for one's own freedom. Rebelling against constraints, clients, schedules. This has been true since the early 2000s. And it's even more true in the Web3 era - the third wave of the web driven by decentralization and blockchain - where the biggest deals are made online. There are new markets, communities are fundamental. But traditional affiliate techniques and big tech are not dead yet, and marketing still relies on three magical words: mindset, persuasion, and strategy
Adriano De arcangelis
Luana Vollero
Adriano De arcangelis
Imprenditore Digitale   
Luana Vollero
Redattrice   
Libri di Marketing    
14 june
12:20 - 12:40
Future of Open Innovation & VC
English

Future of Health

Companies and startups have expanded their collaboration, exploring their potential through industry innovations. Explore the conditions needed to build a robust health tech ecosystem.
Marco Giacosa
Ilan Misano
Marco Giacosa
Digital & Innovation Manager   
Bayer   
Ilan Misano
Tech Transfer and MedTech Advisor   
Coming Soon
   
   
Coming Soon
   
   
14 june
12:20 - 12:40
AI for Future

Soon online

Walter Riviera
Walter Riviera
AI Tech Lead EMEA @ COE Intel   
14 june
12:20 - 12:40
Generative AI
English

Beyond "Generation": the True revolution of Generative AI

Most people think LLMs are great because they can write, but the actual revolution is that they can read. Buzzwords such as "generative AI" put the emphasis on the less interesting part, while the real revolution will happen through the ability of LLMs to read, understand and "reason." To embrace this innovation to its full potential, a paradigm shift is needed. As part of this talk, we will explore how "agentic" systems are already disrupting industries from gaming to software engineering, from data analysis to sales, by leveraging those capabilities we thought were the exclusive preserve of humans: reasoning and creativity
Gabriele Venturi
Gabriele Venturi
Founder    
@ PandasAI   
14 june
12:20 - 12:40
Data Analytics

The Feynman Technique: How to Optimize Consent Mode v2 to Recover Data and Use It to Keep Google Ads Campaigns Profitable

In business management, launching a marketing campaign, or data analysis, it is essential to have specific procedures in place to execute each step correctly. But what can we do when all plans fall apart, yet we still need to achieve the predefined marketing and business objectives? In this speech, I will talk about the Feynman Technique: the process we followed both to identify the issues with Consent Mode v2 during the configurations we did for our clients, and to find working and replicable solutions. Specifically, we will delve into Consent Mode v2 to understand how it is possible to continue collecting numerous and accurate data to keep our advertising campaigns profitable.
Matteo Zambon
Matteo Zambon
Co-Founder    
@Tag Manager Italia | Google Beta & Alpha tester   
14 june
12:20 - 13:00
TikTok

Developing Innovative Strategies for Your Business

This session aims to offer an insight into the most effective marketing strategies on TikTok. We will show how the platform is an ideal tool for online advertising. During this workshop, we will discuss the importance of content creation to engage the community and the tools that the TikTok ecosystem provides. In addition, we will present all the different advertising formats available on the platform. Finally, we will talk about current trends and the use of special formats such as In-feed Ads, Hashtag Challenges, Top-view Branded Video Effects and much more.
Cortesi
Camillo Cortesi
Sales Business Solutions, SMB   
TikTok Italia   
14 june
12:20 - 13:00
Brand

Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico

If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.
Alessandro Mininno
Alessandro Mininno
Founder @ Flatmates, Gummy Industries   
14 june
12:20 - 13:00
Coding Front-end

Web Accessibility: Beyond Compliance, a Competitive Advantage

Web accessibility should not be seen merely as a matter of compliance with regulations, but as a unique opportunity to expand the reach of your business. We will then move on to a more technical discussion, showing how to integrate accessibility into normal business workflows and how to practically write accessible code.
Diana Bernabei
Diana Bernabei
Accessibility Consultant, UI/UX designer & Web Developer   
Inclusio   
14 june
12:20 - 13:00
Space Economy
English

Unraveling the Mysteries of the Universe: The Role of Artificial Conscious in Humanity's Evolution

In this presentation, I will delve into the intersection of human consciousness, AI, and the cosmos. Drawing from my extensive experience in launching tech startups and collaborating with industry giants such as Boeing, NASA, and Lexus, I will discuss how empathetic AI technology can serve as a tool for understanding both human consciousness and the universe at large. By merging insights from neuroscience, cognitive science, and consciousness studies, we can harness AI to unlock new perspectives and horizons, ushering humanity into a new era of evolution.
Aliya Grig
Aliya Grig
CEO & Founder   
Ewolve AI   
14 june
12:20 - 13:00
Cybersecurity
English
To be announced
14 june
12:20 - 13:00
SEO

SEO Data Driven: SEO seen from a different perspective, that of big data

It's necessary to change perspective and adopt a data-driven SEO approach to uncover hidden insights about Google's behavior that only data can reveal. I'll show you how I select SEO data and use AI to analyze search engine behavior to identify content marketing strategies truly capable of generating organic traffic. In an ultra-competitive market, data can help us identify our blue ocean: overlooked keywords that neither we nor the strongest competitors have worked on yet.
Ivano Di Biasi
Ivano Di Biasi
CEO   
SEO Cube S.r.l.   
14 june
12:20 - 13:00
Startup Stage
English

Future of Finance & Insurance

Payments, Financial inclusion, Buy Now Pay Later, Blockchain & Crypto-currencies, Identity & Authentication, Insurtech, Cybersecurity, NFT, Complementary currencies, Crowdfunding, POS, Lending, Online banking, Real Estate & mortgage.
BXT AI
   
   
GobiApp
   
   
Devengo
   
   
Intriq
   
   
AstraKode Blockchain
   
   
Payware
   
   
14 june
12:20 - 13:00
Retail
Branded

The perfect balance: why WhatsApp is a fundamental tool for your marketing mix

Join Charles' Sales Lead Italy, Leandro Ligetta, who will explain why it's urgent for companies to add WhatsApp to their marketing mix. Discover how this choice can revolutionize the customer journey (both offline and online).
Leandro Ligetta
Leandro Ligetta
Sales Lead Italia   
Hello Charles   
14 june
12:20 - 13:00
Advertising
English

Conquering Bias In Google Ads: A Match Type Deep Dive

Most marketers agree that broad match is bad, manual bidding is old school, and that suggestions from Google are designed to make the most amount of money for the ad network. Yet there are use cases for every lever in Google Ads and sometimes human bias and human behavior can get in the way of profitable marketing. In this data driven and action item oriented session, attendees will:

- Have their biases around match types and bidding challenged through
data as well as how to set up tests to confirm that they're on the right
path given their budgets and industry.
- Understand how much the SERP has evolved to accommodate for user
behavior and how those signals are available to Broad match by default.
We'll also go into how you can simulate those signals for Exact match
- Addressing the if this, then that logics for when one lever will
probably be more profitable than another including budget, conversion
volume, and timelines for success.

This session is geared towards agencies and in-house marketers who are tired of hearing Gurus post one sided click bait and are looking for a
framework to make Google Ads work for them with data to back it up.
Navah Hopkins
Navah Hopkins
Evangelist   
Optmyzr   
14 june
12:20 - 13:00
Digital Commerce & Marketing Services

Your eCommerce Secure: Technologies and Best Practices to Protect Your Online Business

In managing an eCommerce, choosing the right hosting provider plays a crucial role in defining applicable security measures. We will explore how to best utilize the security tools of the hosting provider to protect your site. Additionally, we will present case studies with concrete examples of cyber attacks and the countermeasures implemented, providing an in-depth look at how these defenses operate in real scenarios.
Mircha Emanuel D'angelo
Mircha Emanuel D'angelo
Senior Full-stack Developer   
Netsons   
14 june
12:20 - 13:00
Climate Change

SNACKABLE SCIENCE

When the culture of sustainability inspires everyday choices.
Eva Alessi
Sara Savelli
Eva Alessi
Sustainability Manager   
WWF   
Sara Savelli
Campaining Supervisor   
WWF Italia   
14 june
12:20 - 13:00
Tech Policies and Communities

Digital Security Ecosystem: Strategies for Addressing Cyber Threats

In the increasingly interconnected digital landscape, cybersecurity emerges as a fundamental priority to protect critical infrastructure, sensitive data, and individual privacy. This discussion will cover the various strategies employed by governments, institutions, and law enforcement to secure digital networks and mitigate cyber threats. The implications of cybersecurity in sensitive sectors such as healthcare, finance, energy, and personal data protection will be examined. Through an interactive and in-depth dialogue, this session aims to provide a thorough understanding of the challenges and solutions in protecting digital infrastructures.
Gabrielli
Galasso
Ivano Gabrielli
Director   
Postal and Communications Police (State Police of Italy)   
Gianluca Galasso
Central Director of the Operations Service   
National Cybersecurity Agency   
14 june
12:20 - 13:00
AI Tools & Services

AI in Marketing: Comparison between Global and Italian KPIs and the Benefits of AI in GetResponse

We are pleased to present a sneak peek of the most significant data from the annual report on Email Marketing, both at national and international levels, analyzing key KPIs and local and global trends. We will delve into the use of AI in email marketing and digital marketing, highlighting the benefits, usage, and satisfaction level of our GetResponse customers, the first ESP in Italy to integrate OpenAI in 2023.
Linda Romani
Linda Romani
Marketing Manager   
GetResponse   
14 june
12:20 - 13:00
Innovation Film Fest
To be announced
14 june
12:20 - 13:00
Tech 4 Business
To be announced
14 june
12:20 - 13:00
Knowledge Share
Come le collaborazioni tra Enti istituzionali generano valore sul sistema-paese.
To be announced
14 june
12:25
Mainstage

Soon Online

Soon Online
   
   
14 june
12:40
Mainstage

Closing Session

Session 1
   
   
14 june
12:40 - 13:00
AI for Future

From the 'age of work' to the 'age of participation'. A Manifesto for Wealth Redistribution

The global media landscape is rapidly evolving due to continuous technological innovations, revolutionizing every aspect of our daily lives, work, and interpersonal relationships. However, this progress raises concerns about ethical, social, and economic implications, particularly regarding the asymmetry in wealth distribution. The proposal to address these challenges through a conceptual map that integrates technological innovations, wealth distribution, social impacts, and sustainability aims to provide an interconnected view of contemporary challenges. It seeks to imagine a new paradigm in which participation in network dynamics generates shared value, avoiding a drain of resources from the physical world to the virtual world
Sergio Barile
Sergio Barile
Professore Economia e Gestione delle Imprese   
Università di Roma “La Sapienza”   
14 june
12:40 - 13:00
Book Presentation

Telegram: can all its history and functionality be encapsulated in an operating manual?

Flavius Florin Harabor
Luana Vollero
Flavius Florin Harabor
Consulente web marketing   
Freelance   
Luana Vollero
Redattrice   
Libri di Marketing    
14 june
12:40 - 13:00
AI for Health
English

Cardiac Arrest and Artificial Intelligence

Cardiac arrest is a major global death cause, requiring innovative healthcare solutions. Technologies and AI are transforming cardiac care, offering new training and intervention methods. This includes AI tools, smartwatches, and VR integration for immersive training and real-time analytics. These advancements are revolutionizing cardiac arrest management, aiming to improve patient outcomes significantly.
Federico Semeraro
Federico Semeraro
Chair Elect European Resuscitation Council - Consultant in Anaesthesia and Intensive Care   
ERC European Resuscitation Council   
14 june
12:40 - 13:00
Data Analytics

AI supporting data analysis

I will show the entire journey from measurement planning to deriving insights, from qualitative data to data visualization. My intent is to ensure that the refrain of "there's no budget to do things properly" ceases, and to seek help from AI for the various steps, obtaining benefits both in terms of time savings and data comprehension, and perhaps moving towards action
William Sbarzaglia
William Sbarzaglia
Data analyst   
Freelance   
14 june
12:40 - 13:00
Social Inclusion

Accessibility is learnt from an early age: Rai Accessibility and accessible projects with and for children

Bringing the Zecchino d'Oro to all children with audio descriptions, subtitles and translation into sign language, involving the students of the bilingual State Institute for the deaf and hard of hearing Silvestri-Magarotto as little interpreters; raising awareness among the general public on environmental issues through the voice of 'all' the little ones... a commitment that Rai Pubblica Utilità pursues with ever greater conviction. We tell you about child-friendly accessibility.
Maria Chiara Andriello
Maria Chiara Andriello
Accessibility Manager   
Rai Pubblica Utilità   
14 june
12:40 - 13:00
Generative AI
English

Adopting Generative AI: An Operational Readiness Framework for Businesses

The real value of Generative AI lies in its large scale adoption. As per the report by BCG, around 40% of businesses have taken no action, 50% are piloting, and only 10% have been able to scale successfully, causing a huge gap between lagging and scaling firms. Most of the pilots are randomly selected in silos without a long term adoption strategy in place, without involvement of the cross functional team and support form the leadership. With this approach, most of the pilots will fail to make it to production. An operational readiness framework can mitigate this gap and improve the chances of successful scaled Generative AI adoption
Amit Prabhu
Amit Prabhu
AI Consultant, Author, Speaker   
14 june
12:40 - 13:00
Social Media Strategies
Branded

How to Ride TikTok Trends at the Right Time and in the Right Way

In a rapidly evolving digital market, two imperatives drive brand communication strategy: staying updated on the latest trends proactively and engaging one's target audience. Capture The Pulse allows you to meet both demands by combining The Fool's expertise with ViralMoment's cutting-edge technology; this operational framework provides the tools to anticipate tomorrow's trends and turn them into winning strategies.
Fiorenza Ambrosetti
Mirko Bruni
Fiorenza Ambrosetti
Senior Digital Intelligence Consultant   
The Fool   
Mirko Bruni
COO   
The Fool   
14 june
12:40 - 13:00
Legal Tech
To be announced
14 june
12:40 - 13:00
Innovation Showcase

SoBu: a new motor games application for visually impaired children

SoBu is an application that offers a range of interactive multisensory motor games designed for visually impaired children. Currently, children with visual impairments lack gaming tools that promote interaction with others while stimulating movement and social relationships. SoBu aims to fill this gap by providing an inclusive and enjoyable experience that promotes the motor and social development of visually impaired children.
Walter Setti
Walter Setti
Post-Doc   
Istituto Italiano di Tecnologia   
14 june
12:40 - 13:00
Content Creators

Online Educational Content: A Tremendous Opportunity

Interview with Elia Bombardelli and Matteo Saudino, professors and authors of two of the largest educational channels on YouTube in the Italian landscape. With them, we will discuss youth, social media, and the evolution of online educational content. The speech will be moderated by Andrea Ciraolo.
Elia Bombardelli
Matteo Saudino
Andrea Ciraolo
Elia Bombardelli
Docente di matematica & Content Creator   
Matteo Saudino
Docente di filosofia, scrittore e Content Creator   
Andrea Ciraolo
Content Creator   
14 june
Future of Open Innovation & VC

Coming Soon


Coming Soon
   
   
14 june
14:00 - 14:20
AI for Future
English

AI in Action: Beyond the hype of Gen AI

2024 is the year where AI leaps from curiosity to action, transforming our creative landscape. Discover AI as more than a tool-it's a creative partner that unlocks new doors to innovation. With Multimodal AI, dive into writing, designing, and animating like never before, and embrace AI collaboration that amplifies your productivity. Join us for a groundbreaking journey into AI-driven marketing and witness the fusion of AI and human ingenuity, crafting a future that's not just envisioned but actively shaped by us. Be part of this evolution where possibilities are limitless and creativity knows no bounds.
Monica Orsino
Monica Orsino
Sn Learning and Development Manager   
Microsoft   
14 june
14:00 - 14:20
AI for Health

Artificial Intelligence and clinical research: current challenges and future prospects

The digital tsunami has not spared the world of clinical research. Artificial intelligence is also gradually playing an increasingly important role in the development of new knowledge: artificial intelligence tools and applications are increasingly being used to streamline and make efficient many evidence production and synthesis processes, enabling scientific progress to be accelerated. This presentation will touch on the salient points and provide insights into the potential and limitations of using AI in clinical research. 
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
14 june
14:00 - 14:20
Content Creators

From fundraising on LinkedIn to UGC content: how to leverage the social community to grow a startup

Alice Zabeo, CEO and Founder of Bonnie Beauty and Skin Specialist with over 30,000 followers on Instagram, is an expert in utilizing direct communication strategies and influencer marketing in the beauty sector.Thanks to an innovative approach, Bonnie Beauty has turned customer feedback into a powerful tool for product development and evolution, demonstrating the importance of direct communication for the success of the brand. Alice's past experience and the existing community have been crucial for Bonnie Beauty to validate and launch its product and establish continuous dialogue with the target audience, highlighting customer skin transformation stories and using social proof and User Generated Content to build credibility.Not only that: it is precisely through social media that Bonnie Beauty found its initial funding, raising 50,000 euros in less than 2 weeks to launch its first marketing campaigns. Alice could offer valuable insights on how brands can use social media and influencer marketing to create an authentic connection with the public, driving brand growth and strengthening relationships with customers and industry stakeholders in the digital age.Alice was recently invited to speak at Cosmoprof, specifically to share her innovative communication strategy.
Alice Zabeo
Alice Zabeo
CEO & Founder Bonnie Beauty   
14 june
14:00 - 14:20
Social Inclusion
English

Understanding How Algorithms are Negatively Impacting Women and why we should all care

Algorithms are biased as mostly white, men from developed countries are developing them, affecting results to benefit women. This not only turns into sexist and racist algorithms expanding discriminatory practices through automation, but providing limited business possibilities for not taking into account the needs of a wider spectrum of the population. Solutions are provided as a wide invitation for having more diverse teams and fostering more Women in Tech, from different backgrounds
Adriana Obregón
Adriana Obregón
Founder & Director, Product Marketing Consultant   
14 june
14:00 - 14:20
Future of Open Innovation & VC
English

Agrifood-Tech in Italy: scenario, trends and opportunities

A panel of super-experts to discuss about the status of food innovation in Italy and the outlook for the future
Antonio Iannone
Peter Kruger
Giuseppe Manzione
Emmanuela Alesiani
Alessandro Annovi
Antonio Iannone
Foodtech Expert   
TheFoodCons   
Peter Kruger
President   
Agrifood-Tech Italia   
Giuseppe Manzione
CFO   
xFarm Technologies   
Emmanuela Alesiani
Founder and CEO   
Suitefood   
Alessandro Annovi
Innovation and Strategy Manager   
Cirfood   
14 june
14:00 - 14:20
Book Presentation

FLACO talk
Stop inclusive communication, let's start changing mindset
Diversity, equity & inclusion are not tactics, we need to change mindset

There are those who hymn revolution, those who talk about activism and branding, those who accept the risk of washing (conscious or unconscious) but very few people work on fragilities and understanding their own privileges. A journey toward real, humane, heartfelt inclusiveness that starts with anti-racism and reaches everywhere.
Sambu Buffa
Ginevra Candidi
Sambu Buffa
Consulente esperta in diversity equity and inclusion   
Ginevra Candidi
Consulente marketing inclusivo   
14 june
14:00 - 14:20
Digital Commerce & Marketing Services
To be announced
14 june
14:00 - 14:20
AI Tools & Services

A.I.mleto: To Be or Not to Be in the World of A.I. and Personal Branding... That Is the Question!

Discover how AI can not only refine but completely revolutionize your PERSONAL BRANDING and that of Your Business. We unveil a CONCRETE, APPLICABLE, REPLICABLE use case on how to transform AI from a simple technological tool to a STRATEGIC PARTNER that enhances your visibility and strengthens your reputation in the Market, significantly reducing the costs of Your Professional, Managerial, or Entrepreneurial activities
Stefano Di Lecce
Stefano Di Lecce
AI-Powered Personal Branding Expert   
Promo Inside Srl - APPiness.cloud   
14 june
14:00 - 14:20
Innovation Film Fest

AI powering your short films

In this session we will explore the relationship between cinema and artificial intelligence (AI), focusing on history, use cases, and innovation. We will analyze how AI influences film production, including short films, and reflect on the ethical implications
Alessandro Loprieno
Alessandro Loprieno
Founder & CEO   
WeShort   
14 june
14:00 - 14:20
Innovation Showcase
To be announced
14 june
14:00 - 14:20
Knowledge Share
To be announced
14 june
14:00 - 14:40
Climate Change
English

The Future of Food: How can emerging technologies accelerate sustainable practices?

Explore the critical role of technology in transforming the way we produce our food - feeding the earth with the needs of tomorrow. Discover how digital innovations from drones to data lakes are not only reshaping farming but are also future-proofing our food systems. This session delves into how cutting-edge technology ensures a smarter and greener agriculture for future generations, seamlessly blending innovation with tradition to nourish the planet sustainably.
Weza Bombo Joao
Weza Bombo Joao
Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young   
EY Sustainability   
14 june
14:00 - 14:40
Social Media Strategies
English

Content and Evolution of Social Media. A conversation with Matt Navarra

Matt Navarra
Matt Navarra
Social Media Consultant and Industry Analyst   
Matt Navarra Media Ltd   
14 june
14:00 - 14:40
TikTok

Agency Focus: How to Transform Goals into Concrete Results for your Customers

Welcome to our exclusive workshop for Agencies, an unmissable event designed for agencies eager to excel on TikTok and maximise results for their clients. In this engaging workshop, we will explore TikTok's latest innovations and new products, paving the way for new opportunities for marketing agencies. We will share practical strategies and innovative tactics for making the best use of the TikTok platform, turning client goals into tangible, measurable results. From targeted advertising campaigns to engaging content creation, you will learn how to capitalise on TikTok's potential to meet your clients' needs and stand out in the ever-changing digital landscape. Don't miss the opportunity to hone your skills, expand your knowledge and turn your customers' objectives into concrete results!
Amitrano
Pierluigi Amitrano
Agency Partner Manager, SMB   
TikTok Italia   
14 june
14:00 - 14:40
Coding Front-end
To be announced
14 june
14:00 - 14:40
Advertising

the "bothism" as key for a truly effective integrated marketing

We are used to a marketing of dualisms: television vs digital, online vs offline, creativity vs technology. Yet the time seems ripe to leave behind the anachronisms and embrace what M. Ritson calls "bothism", the best possible integration between what concerns branding and performance. This intervention aims to help you identify the right mix of tactics, budgets and channels for a truly effective advertising strategy, in the short and long term.
Paolo Ratto
Paolo Ratto
Founder & Managing Director   
TWOW   
14 june
14:00 - 14:40
Brand

The brain at the service of brands in 2024

In 2024, the idea of a brain serving brands represents an exciting convergence of neuroscience and marketing, giving brands unprecedented access to the minds of consumers. This approach, based on the latest discoveries in neuroscience and artificial intelligence, allows marketers to better understand consumers’ decision-making processes and adapt their marketing strategies more precisely and effectively. Using neural data, brands can design more engaging and memorable brand experiences. This could include tailoring advertising messages based on individuals’ brain reactions or designing physical and digital environments that positively stimulate consumers’ brains. With a better understanding of how the brain works, marketers can optimize communication to maximize impact. This includes the use of colors, words and images that positively activate brain regions associated with attention, memory and emotions. The brain at the service of brands offers enormous potential to improve the effectiveness of marketing strategies and create more meaningful brand experiences for consumers. However, it is critical that this power is used responsibly, balancing innovation with ethical and privacy considerations. The speech will present the latest research on this topic and present application case studies.
Mariano Diotto
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   
Neuromarketer    
14 june
14:00 - 14:40
SEO

Recovering from a Failed Migration: A Two-Year SEO Journey Towards Success

In this SEO case study, we delve into how we overcame a downturn on an e-commerce site following a migration, leveraging SEO, content, and the use of artificial intelligence. We share adopted strategies and measurable results, demonstrating that with determination and innovation, recovery is possible.
Giacomo Callegari
Giacomo Callegari
Head of SEO   
siteBysite