The Training Program of WMF2026
Startup & VC Plenary
The “Startup & VC Plenary” stage at WMF - We Make Future 2026 is the space where the concept of Build What Matters takes shape: a meeting ground for startups, SMEs, investors, and corporates from all over the world, united by the desire to generate real impact. Through panel discussions and continuous dialogue, the program explores the evolution of the innovation ecosystem, bridging global scenarios, local opportunities, and Italian success stories.Backend & Cloud
The stage dedicated to backend development and cloud infrastructure, sponsored by DEVPUNKS, where scalability, performance, and modern architectures take center stage.
Here you’ll find best practices, real-world use cases, and solutions to design robust, distributed systems ready for the future.
Sponsored by
Digital Marketing & Business Solutions
The stage dedicated to digital marketing strategies and business solutions, where innovation meets performance and growth.
Here you’ll discover tools, case studies, and insights to optimize campaigns, drive results, and scale your business effectively.
Machine Learning
The stage dedicated to Machine Learning, focusing on techniques, models, and practical applications in real-world projects.
Here you’ll explore expert insights and case studies to understand how to implement effective ML solutions.
Advertising
The stage dedicated to digital advertising, focusing on advanced tracking, complex funnels, and high-performing campaigns in key sectors such as healthcare.
Here you’ll explore real case studies and practical tools to optimize your advertising strategies and maximize results.
Start the Future
The stage dedicated to inspiring and guiding participants toward the future, focusing on innovation, leadership, and new opportunities.
Here you’ll discover vision, ideas, and insights to shape your path and anticipate the changes ahead.
Content Marketing
The stage dedicated to content marketing and digital storytelling, focusing on micro-content, communities, and using AI to tell authentic stories.
Here you’ll explore practical methods, case studies, and tools to create effective and engaging content even in fast-paced, complex contexts.
Startup Arena
The stage dedicated to founders who design innovative solutions to the major challenges of the future.Robotics & Physical AI
The stage dedicated to robotics and AI applied to the real world, focusing on hands-on projects and building intelligent robots.
Here you’ll explore demos, workshops, and real-world cases to see how AI can be applied to the physical world in innovative and engaging ways.
Social Media Strategies
The stage, powered by Social Media Strategies, dedicated to social media strategies in the age of the endless feed, where attention is the real competitive advantage.
Here you’ll discover practical insights, emerging trends, and tools to create effective and engaging content.
Part of
AI Marketing
The stage dedicated to using AI in marketing, focusing on continuous simulations, campaign optimization, and data-driven decision making.
Here you’ll explore practical examples and tools to transform marketing strategies, test concepts in real time, and enhance results.
AI Commerce
The stage dedicated to artificial intelligence applied to e-commerce, covering innovative strategies, personalization, and sales optimization.
Here you’ll explore case studies and practical tools to transform e-commerce with AI and maximize business results.
Search & AI
The stage dedicated to the evolution of search in the AI era, where SEO, new answer engines, and digital visibility converge.
Here you’ll explore strategies, case studies, and tools to optimize your online presence across traditional search and AI-driven systems.
Powered by
AI & Business Transformation
The stage dedicated to providing a vision of how Artificial Intelligence will shape the future of work, business processes, and society.
Here you’ll explore perspectives, insights, and real examples to understand how AI could transform the world ahead.
Sponsored by
Music & Art
The stage dedicated to the future of music and art, focusing on AI, creativity, and innovations in festivals and live performances.
Here you’ll explore AI tools for music, artist promotion, and event management, along with insights to discover new artistic expressions.
Powered by
Entrepreneurship
The stage dedicated to the future of entrepreneurship, focusing on trust, learning, and new business models in the AI era.
Here you’ll explore ideas, tools, and perspectives to innovate and lead change in the startup and business world.
Partner Events
Coding Frontend
The stage dedicated to frontend development, focusing on new AI-driven coding paradigms and autonomous workflows.
Here you’ll explore real examples and innovative tools to automate testing and optimize the development of modern interfaces.
Data & Analytics
The stage dedicated to data analysis and using AI to extract deep insights and predict future trends.
Here you’ll explore real case studies and practical tools to turn data into a competitive advantage and optimize business performance.
AI Solutions
The stage dedicated to advanced AI solutions, focusing on scalable, human-centric platforms for enterprise applications.
Here you’ll explore real examples, strategies, and tools to design and implement effective and sustainable AI solutions.
GovTech
The stage where power dynamics are redefined in the age of AI.
From new forms of democracy to geopolitical shifts, from the future of work to next-generation cities, this stage brings together institutions, policymakers, companies, and research leaders to explore how technology and AI are reshaping rules, processes, and decision-making models.
From AI in justice and security to innovation diplomacy, from agentic government to new urban and regional governance models: not just vision, but direction.
To understand who will lead change — and how.
Management & Leadership
The stage dedicated to leadership and management in the AI era, focusing on strategies to lead teams and complex processes.
Here you’ll explore real cases, insights, and tools to innovate, make effective decisions, and develop visionary leadership.
Journalism
Lo stage dedicato al futuro del giornalismo, tra innovazione digitale, AI e nuovi format narrativi.
Qui troverai prospettive, casi studio e insight da giornalisti e creator per comprendere l’evoluzione del settore.
Content Creators
The stage dedicated to digital creators, YouTubers, and artists, where creativity and storytelling become practical tools to engage audiences. Part of the Social Media Strategies event and built with the support of industry agencies, this stage offers practical examples, personal experiences, and insights to grow as a content creator and build your community.Powered by
Powered by
Powered by
EduTech
The stage dedicated to innovation in education, focusing on AI, cognitive mentoring, and lifelong learning.
Here you’ll explore practical examples and case studies to understand how technology can support and enhance human learning.
UX & UI
The stage dedicated to user experience and interface design, in partnership with Architecta, focusing on practical strategies to create intuitive and engaging digital products.
Here you’ll explore real examples, case studies, and expert tips to design top-level user experiences.
In partnership with
Space Economy
The stage dedicated to the space economy, focusing on innovations, opportunities, and technologies shaping the future of space.
Here you’ll explore insights from experts and industry mentors, and real-world cases to understand the dynamics of orbital and beyond-Earth economies.
Impact To Business
The stage dedicated to impact business models, which focuses on the inseparable link between profit and sustainability.
Here you will find outstanding case studies and strategies for implementing regenerative models, offering an in-depth overview of positive-impact growth opportunities.
Tech For Business
The stage dedicated to technological innovation for business, focusing on tools and strategies to grow startups and companies.
Here you’ll explore talks by founders and CEOs, real-world cases, and practical insights to apply technology effectively and strategically.
Mainstage
The Mainstage is the heart of WMF - We Make Future. It is the festival’s primary stage, hosting a dynamic lineup of keynotes, panels, and roundtables focused on future trends, alongside live shows, entertainment, and exclusive product launches. It is a space for deep-seated reflections and interviews on innovative topics with high social impact.
As the symbolic gathering place for the WMF Community, the Mainstage brings together leading global players and experts to explore the frontiers of technology and society. Together, we chart the course toward a better, shared, inclusive, and sustainable future.
The program is currently under development and may be subject to changes and updates.
Digital Strategy
The stage dedicated to innovative digital strategies, focusing on digital media, AI, and new adaptive growth models.
Here you’ll explore insights, case studies, and tools to plan effective campaigns and tackle the ever-evolving digital landscape.
Brand Strategy
The stage dedicated to brands and corporate strategy in the AI era, focusing on AI literacy, the ability to guide intelligent systems, and creating real competitive advantage.
Here you’ll explore practical insights, case studies, and tools to understand how AI can transform brand management and strategic communication.
Work & HR
The stage dedicated to the future of work, focusing on AI, new organizational models, and emerging skills.
Here you’ll explore insights, real-world cases, and strategies to prepare for professional changes and innovate the way we work.
Cybersecurity
The stage dedicated to cybersecurity, focusing on AI to optimize threat modeling and assist security architects in risk analysis.
Here you’ll explore case studies, tools, and strategies to protect complex systems and reduce cognitive load in managing cybersecurity.
Legal Tech
The stage dedicated to legal innovation, focusing on AI, algorithms, and digital systems applied to law and regulatory compliance.
Here you’ll explore case studies, best practices, and insights to understand how technologies are transforming the legal sector and supporting businesses and professionals.
Book Presentation
In this stage, visionary authors will present their books on digital and social innovation and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics.
The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
Agentic AI
The stage dedicated to Agentic AI and Agentic Experience Architectures, focusing on context-aware, adaptive intelligent systems that go beyond single-task automation.
Here you’ll explore examples and concepts on structuring autonomous AI flows for complex, personalized user experiences.
Non-Profit
The stage dedicated to technology for the non-profit sector, focusing on digital tools, VR, and video games to enhance social impact and resilience.
Here you’ll explore practical examples and innovative projects to support education, inclusion, and social action through technology.
Fintech & Digital Assets
The stage dedicated to the future of finance and fintech, focusing on AI, payment innovations, and new business models.
Here you’ll explore insights and perspectives on how technology is transforming the financial sector and the emerging opportunities for companies and startups.
Powered by
Innovation Film Fest
The stage dedicated to innovative cinema and audiovisual content, focusing on digital storytelling, emerging technologies, and narratives exploring the future.
Here you’ll explore screenings, case studies, and discussions with directors and creatives to discover new forms of cinema and media.
Digital Health
The stage, in partnership with FONDAZIONE GIMBE, dedicated to digital innovation in healthcare, focusing on AI, molecular modeling, and tools to improve treatments and hospital processes.
Here you’ll explore expert talks, case studies, and innovative projects to see how technology is transforming health and medicine.
In partnership with
Social Advertising
The stage dedicated to social advertising, focusing on advanced performance measurement, experimentation, and creative optimization across major platforms.
Here you’ll explore real case studies, testing frameworks, and repeatable workflows to improve conversions, ROAS, and campaign impact.
Part of
AI Tourism
The stage dedicated to Artificial Intelligence applied to tourism, focusing on experience personalization, data analysis, and service innovation.
Here you’ll explore case studies, tools, and strategies to transform the travel industry and enhance the traveler experience.
Geopolitics
In an era of global shifts and evolving balances, the Geopolitics Stage provides a compass for navigating international dynamics. This space is dedicated to analyzing global scenarios, new power structures, and the challenges reshaping the boundaries of politics and economics. It is a vital meeting point for understanding the forces governing our present and anticipating the developments of an increasingly interconnected future.Powered by
Powered by
Powered by
Powered by
Powered by
AI for Civil Engineering
Artificial intelligence has entered the world of construction and civil engineering not as a future promise, but as a transformation already underway: from structural design to material optimization, from computational BIM to infrastructure monitoring, all the way to reliability and safety assessment. This revolution, long foretold, now demands to be guided with competence, critical thinking, and vision. This stage brings together academia, the construction industry, and institutions for an afternoon to take stock of where we truly stand and where we are heading. The goal is not to celebrate technology, but to discuss honestly what AI can do today, what it cannot yet do, and the responsibilities—technical, regulatory, and ethical—that this transformation brings with it, while keeping the quality and safety of works at the center.Sponsored by
Tech & Digital Insights
The meeting point between technological evolution and strategic vision. This stage is designed to explore the digital tools and trends redefining the market, providing the instruments needed to drive change. Through the voices of entrepreneurs, founders, and managers, you will discover real-world case studies and operational insights to transform innovation into a concrete competitive advantage.Made in Italy Futures
Within the WMF – We Make Future, Philip Morris International aims to promote a space for discussion to spark reflection on the future we are building for Made in Italy and for the SME system. A future that is not only about the economy, but also about the social resilience of local territories, the evolution of work and its relationship with artificial intelligence, generational transition, and the hidden innovation that thousands of companies produce every day without being able to communicate it. Under the patronage of Fondazione per l’innovazione COTEC, CNA Artigiani e Imprenditori d’Italia, and Confindustria Emilia-Romagna.
An event of
An event of
An event of
An event of
There are no sessions in the selected stage on this day.
24 june
Mainstage
Co - Hosting
Journalist
Chairman
WMF - We Make Future Content Creator
24 june
Made in Italy Futures
Program in progress!
24 june
09:00 - 19:00
Tech Show & Experiences
Dronesoccer - 1st European Championship
Durante la prossima edizione del WMF, si svolgerà in esclusiva il primo Campionato Europeo di Dronesoccer, l'innovativo esport con droni: oltre ad assistere alla competizione, potrai provare in prima persona l'emozione di questo innovativo eSport.
24 june
09:00 - 19:00
Tech Show & Experiences
Campi da gioco
Dal Busker al BSKIN, dalla pallamano alla pallavolo fino al ballo Country, passando per simulatori di volo e guida al WMF ti aspettano aree interattive per provare sport tradizionali e attività immersive. In collaborazione con Vero Volley, FIGH, EISI, FIPAV, e le associazioni G.R.D - genitori ragazzi down, In.Da.Co., Western Academy e Aero Club pavullo, potrai cimentarti in sfide reali o virtuali, tra movimento, divertimento e tecnologia.
24 june
09:30
Mainstage
Live Concert!
24 june
10:00 - 10:30
Mainstage
Opening Ceremony WMF 2026!
24 june
10:00 - 12:30
Partner Events
ITSSI
L'evento di formazione, con momenti di confronto e dialogo, dedicato alle PMI realizzato dall' Istituto Tecnico Superiore Servizi alle Imprese.
24 june
10:00 - 18:00
Tech Show & Experiences
Tesla - Test Drive
Durante i tre giorni del WMF potrai vivere l’esperienza unica di guidare una Tesla grazie alla Test Drive Area dedicata. Un’occasione esclusiva per testare in prima persona le prestazioni e la tecnologia dei veicoli elettrici che stanno rivoluzionando il futuro della mobilità sostenibile. Prenota il tuo slot e preparati a salire a bordo!
24 june
10:00 - 18:00
Tech Show & Experiences
Edimotive - Test Drive
Area esperienziale di Motor1 sulla mobilità elettrica, con talk live e test drive per approfondire la transizione energetica attraverso il confronto con giornalisti e prove su strada dei veicoli.
24 june
10:30 - 10:45
Mainstage
Welcome to WMF 2026!
Chairman
WMF - We Make Future 24 june
10:30 - 10:45
Startup & VC Plenary
Program Overview
UK Venture Partner
Over Ventures CEO & Managing Partner
SirFred CEO
Nomadic Minds Innovation Manager | Rete Hubitat
Search On Media Group 24 june
10:45 - 11:00
Mainstage
Institutional Greetings
Mayor
City of Bologna Vice President with responsibility for Economic Development and Green Economy, Energy, Vocational Training, University and Research
Emilia-Romagna Region Professor, Delegate for relations with companies and industrial research
University of Bologna 24 june
11:00 - 11:10
Mainstage
AI and Digital Industry: The European Vision for the Future
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission 24 june
11:00 - 11:20
Startup & VC Plenary
Defining "What Matters" in the Age of Generative AI and Geopolitical Competition
An examination of the American innovation ecosystem's power—driven by venture capital, leading research institutions, and a culture of disruption. This roundtable will address the vulnerabilities related to regulatory uncertainty, talent competition, and the ethical responsibilities of building world-changing technologies like Generative AI.
Partner
HP Associate & VP Applied ML, Decision Science
Explorai Associate
Truffle Capital Co-founder Partner/Co-founder Partnership Manager
Xplorico/Digitalwell Ventures CEO
Sniper 24 june
11:10 - 11:20
Mainstage
Title Soon Online!
European Basketball Legend and NBA Champion
24 june
11:10 - 11:40
Book Presentation
Liberating Structures: The Surprising Power of Simplicity in Group Work
Presentation of the official Italian translation of “The Surprising Power of Liberating Structures” by Lipmanowicz & McCandless, the creators of the world’s most widely used group-work exercises. But you won’t just hear about them — you’ll experience them firsthand and discover how 33 simple activities, usable by anyone without special training, can radically transform the way a group works, makes decisions, and collaborates. Get ready to be surprised. PS: spectators are not allowed.
Publisher, maieutic practitioner & trainer
La Traccia Buona Strategist, trainer & facilitator
Trivium International 24 june
11:20 - 11:30
Mainstage
Title Soon Online
24 june
11:20 - 11:50
Startup & VC Plenary
Building What Matters in India’s Digital Decade
Exploring the unique strengths of India's innovators, from its massive talent pool and digital public infrastructure (like Aadhaar and UPI) to the challenge of scaling social impact and bridging the rural-urban technology gap. Discussing how Indian startups are defining 'what matters' for a rapidly evolving, globally significant market.
Board Member and Advisor
Department of Science and Technology, Govt. of India Founding Member
MountTech Growth Fund General Partner
Blue Hill Capital Executive Director
HealthCare Global Enterprises Ltd. CEO
Karnataka Digitial Economy Mission General Partner & CEO
Expertdojo 24 june
11:30 - 11:50
Tech For Business
Bitcoin: Handle with Care!
Discover how Bitcoin functions as the sole free and uncensorable digital currency, and learn how to secure and store it in a simple and reliable manner.
Developer
BitBox 24 june
11:30 - 11:50
AI Solutions
Selling in the AI Era
Selling in the AI Era is the speech where I share the sales methodologies that proved most effective in managing over 500 salespeople across dozens of different industries. I will discuss processes, control, and performance, and how to use artificial intelligence to analyze negotiations, train the team, and maximize commercial results in a measurable and scalable way.
Co-Founder
Aiclo 24 june
11:30 - 11:50
Mainstage
Enabling the Future of Innovation: From Research to Industry Impact
Professor of EECS
University of California, Berkeley 24 june
11:30 - 11:50
Content Creators
It's Art!
In my speech, I explore art created with AI, demonstrating how, within the horizon of contemporary art, value no longer resides in technique but in the idea. What truly matters is the one who imagines, not who or what executes. Thus, AI becomes a legitimate instrument of the creative act, an extension of human vision and an integral part of the artistic process.
Content Creator & Art Historian
24 june
11:30 - 11:50
Digital Marketing & Business Solutions
SiteBuilderBuilder: the whitelabel platform that turns Agencies and Telcos into SiteBuilders.
Offering your own SiteBuilder to clients is no longer a privilege reserved for the big players. SiteBuilderBuilder is the whitelabel platform that allows you to hit the market with a fully branded, flexible, and customizable website creation tool—without any internal development. In this talk, we’ll explore how it works, what you can offer your clients, and why more and more operators are choosing to build and market a digital product under their own name.
Chief Operating Officer
24 june
11:30 - 11:50
Start the Future
To Care, to Bear Witness, to Resist
During a humanitarian emergency, in contexts marked by conflict, hunger, and violence, words become an integral part of medical action. Denouncing injustice, bearing witness to survivors' stories, and celebrating their resilience is a form of care, especially in the many places far from the media spotlight. This is what the field staff of Doctors Without Borders (MSF) learn—a humanitarian organization that, for over 50 years, has combined medical action with the act of bearing witness. When silence is more terrifying than bombs or epidemics, words can become both healing and defense.
Medical Coordinator
Medici Senza Frontiere 24 june
11:30 - 12:30
StartupDay - Pitch stage
Pitch Session - Innovazione Digitale
24 june
11:30 - 12:30
StartupDay - Roundtable Stage
Pitch Session - Sostenibilità Ambientale
24 june
11:50 - 12:00
Mainstage
Title soon Online
Journalist, Author & Media Specialist
24 june
11:50 - 12:10
AI Solutions
Quality management becomes immediate with LIV4.
In regulated sectors such as aerospace, automotive, and food, quality management demands complex processes, data analysis, and compliant documentation. LIV4 introduces a multi-agent platform based on generative AI that enables natural language data querying, report generation, and the execution of automated operational actions across ERP systems and Excel. Deployable within a few weeks, it reduces operational lead times by up to 70-80%, enhancing efficiency and the control of quality processes.
CEO & Co-Founder
LIV4 24 june
11:50 - 12:10
Tech For Business
Restoring Trust in Digital: How People Spa Manages HR and Sales with Odoo
People Spa manages training, safety, and HR consultancy for businesses. Following two unsuccessful experiences with other software, the company selected Odoo to centralize CRM, sales, projects, invoicing, and accounting within a single platform. A case study on guiding skeptical clients toward digital transformation by addressing their actual needs and earning their trust one step at a time.
Direct Sales Team Leader
Odoo 24 june
11:50 - 12:10
Backend & Cloud
Star Trek or Black Mirror: The AI Crossroads for Enterprise
Companies have experimented heavily with AI, often in a fragmented way, and rightly so. Now it’s time to clean up the drafts and scale things properly. To do this, clear principles are essential to avoid building an internal Black Mirror dystopia. A talk on dev culture, organizations, and collective intelligence.
CTO & Head of AI Squads
Devpunks 24 june
11:50 - 12:10
Content Creators
Sexual health is not a trend: dissemination, taboos, and responsibility in new media
The objective of this talk is to provide critical tools for understanding how new media influence the narrative of the body, intimacy, and sexual health. Through a scientific and educational approach, the speech assists in recognizing the distinction between information, entertainment, and misinformation, promoting responsible communication capable of dismantling taboos without trivializing issues that have a tangible impact on individual and collective health. It contributes to the construction of a more conscious digital culture, wherein sexual health, education, and scientific information become instruments of individual empowerment and social impact.
Surgeon | Gynecologist | Health Influencer
Studio Monica Calcagni 24 june
11:50 - 12:10
Start the Future
Building Revenue Engines for Impact: from Mission to Measurable Growth
Mission-driven organizations rarely fail for a lack of vision. They fail for a lack of structure in growth. After more than 15 years between international corporates and non-profits, building teams that have generated millions of euros for environmental and social projects, I have learned that impact is not scaled with enthusiasm, but with architecture: clear objectives, defined roles, sales and fundraising systems, strategic partnerships, and results-oriented leadership. In this session, I will share the practical framework I use to transform mission into sustainable growth, without compromising identity and credibility. We will talk about revenue engines, corporate partnerships, team organization, and the main mistakes that block impact-driven entities when they try to grow. This is not a motivational talk. It is an operational method for those who truly want to scale.
Head of Corporate Partnerships | Executive Growth Advisor
Oxfam 24 june
11:50 - 12:10
Digital Marketing & Business Solutions
Content Velocity: Rapid Techniques to Generate a Month’s Worth of Ad Content
In this session, we’ll explore how to transform AI into a high-speed content factory. Moving beyond theory, we’ll dive into practical techniques to generate a full month of advertising in just a few hours. Using tools like Gemini and Claude, you'll learn to create SEO copy, ad creative, images, and automated reports. Discover how to scale your production while maintaining top quality, using optimized strategies you can implement immediately to accelerate your business growth.
SEM Specialist
SEMprofile S.r.l. SEO Specialist
SEMprofile S.r.l. 24 june
11:50 - 12:20
Advertising
Four-Wheel Drive Lead Generation: Scaling Volumes and Quality with PMax for Vehicle Ads
n the automotive market, the challenge is clear: scaling volumes while keeping quality high. Through a real-world case study using PMax for Vehicle Ads, we will explore how an innovative test-and-learn approach can completely transform performance in a highly sensitive market. We will cover: technical setups, data-driven approaches, best practices, and concrete results.
Performance Team Lead
Making Science 24 june
11:50 - 12:20
AI & Business Transformation
Where is AI?
Chief Technical & Innovation Officer
Lenovo 24 june
11:50 - 12:20
Journalism
TV Presenter
Al Jazeera Media Network 24 june
11:50 - 12:20
Agentic AI
Beyond the Magic. From the “wow” demo to production: designing sustainable, controllable, and measurable AI agents
After the initial “wow” effect of demos, AI agents face their toughest challenge: production.Autonomy, reasoning, and tool calling promise powerful applications, but without proper control they can lead to high costs, latency, contextual noise, and unpredictable outcomes.This talk explores what happens when an agent moves from prototype to a real operational system.The journey starts from a concrete use case, highlighting the main bottlenecks: context overload, tool bloat, payload management, and web search.It also examines strategies to reduce context without sacrificing quality, guide tool usage effectively, and introduce budgeting logic.The focus is on designing lighter, more targeted, and more sustainable functions.The goal is not to limit the agent’s intelligence, but to provide it with a more controllable architecture.The session will also cover monitoring, automated quality controls, and future scenarios ranging from SLM + LLM systems to code execution.Because a sustainable AI agent is not improvised — it is built through deliberate design choices.
Head of AI
Search On Media Group 24 june
11:50 - 12:20
Legal Tech
Il tuo smartphone è sotto attacco? come scoprire spyware invisibili come Pegasus
Pegasus è uno degli spyware più sofisticati al mondo e spesso chi viene spiato non se ne accorge. Un viaggio dentro il lato invisibile dello spionaggio digitale: spyware zero-click, tracce che svaniscono e tecniche forensi per rilevare ciò che a occhio nudo non si vede. Un talk per capire come proteggere persone, dati e organizzazioni.
Global Digital Forensics Advisor
BIT4LAW 24 june
11:50 - 12:20
Brand Strategy
Brand jingles
A speech to discover what brand jingles are, their purpose, and why they are significant. Featuring practical examples to construct one's own.
Brand strategist
Pennamontata 24 june
11:50 - 12:20
Digital Health
Digital Transformation in Healthcare: Opportunities and Critical Issues
Digital transformation represents a strategic lever for improving the access, quality, efficiency, and sustainability of the National Health Service (SSN). However, the adoption of digital technologies and AI-based solutions does not automatically translate into useful innovation: it requires solid evidence, public governance, value assessment, protection of equity, and integration into clinical-organizational processes. This presentation analyzes the opportunities and challenges of digitalizing Italian healthcare, highlighting the necessary conditions for technology to truly contribute to improving health outcomes, reducing inequalities, and strengthening a universal, fair, and sustainable healthcare system.
President
Fondazione Gimbe 24 june
11:50 - 12:20
EduTech
Organization is social complexity. For a complex synthesis between intelligences, both natural and artificial, and ecosystems.
The talk explores complexity as a constitutive dimension of the social and the living, transcending the myths of total control and rationality. In the age of AI, it is necessary to rethink systems of thought and epistemologies, healing the rift between the human and the technological. The future belongs to "hybrid figures" and managers of complexity: professionals capable of inhabiting boundaries and integrating transversal knowledge to govern the unpredictable and generate true innovation.
Professor & Scientific Director
CHAOS: International Research & Education Programme - Univ. of Perugia - WAAS Fellow & UNESCO IPL Expert 24 june
11:50 - 12:20
UX & UI
Discovery, Architecture, Content: designing a web ecosystem with AI — the AISM experience
How we integrated artificial intelligence into the design process of the complex ecosystem of AISM, the Italian Multiple Sclerosis Association: from defining the discovery mix to synthesizing insights, from the information architecture to content models, all the way to generating prototype content. Through a real case study, we will walk through the workflow, the tools, and the moments where AI added value—as well as those where human judgment remains essential. For now.
Digital & UX Strategist
Websolute Spa 24 june
11:50 - 12:20
Query the Future
What are the key elements for establishing a business strategy? Buyer persona analysis becomes intent-driven persona mapping
Head of Consulting
Search On Media Group 24 june
11:50 - 12:20
Social Media Strategies
Where Influencers and Leaders Converge: A New Model of Digital Leadership
Participants will learn to navigate the convergence between executive communication and influencer logic, understanding its opportunities and reputational risks. Through real cases and strategic frameworks, they will gain the foundational principles to build a personal digital communication strategy that drives relevance and engagement while preserving institutional credibility.
CEO
Digital Combat Agency 24 june
11:50 - 12:20
Book Presentation
Presence and Social Media Strategy: Building Authentic Relationships in the Digital Age
In an age where everyone communicates, but few do so strategically, the risk is that the digital universe turns into pure noise. To avoid falling into hyperconnection and presentism on one side, and to navigate artificial intelligence and automation on the other, the value of presence becomes central again: not just as online visibility, but as the ability to build authentic relationships, guide communication consciously, and give it real meaning.A conversation between social media strategy and the culture of presence, exploring how vision, content, data, and authenticity can transform social media from simple tools of exposure into real drivers of growth, positioning, and impact.
Imprenditrice digitale & Social Media Specialist
Code me Green srl Founder |Author | Storyteller
La Content 24 june
11:50 - 12:30
Content Marketing
Training Empathy: How to Use AI with Care in Web Editing
AI writes, rewrites, and synthesizes. It renders everything more accessible yet more fragile, as the loss of attention is ever-present: for this reason, it is essential to perceive web editing as a daily and conscious act of care in writing, source verification, and listening to the readership. Every action is composed of time, doubts, and concessions. And empathy? It reveals itself as a professional competence, enabling the recognition of the actual needs underlying a query and the expectations behind a click.
Educational manager LdW Academy, SEO Strategist
LaPenna del Web 24 june
11:50 - 12:30
Data & Analytics
CRO & AI: Perceiving the Invisible to Scale Business
Information exists within your data that GA4 alone is not disclosing. Discover how Artificial Intelligence is rewriting the rules of CRO, enabling the extraction of profound insights that were previously technically unattainable. We shall analyze real-world case studies where the synthesis of data and algorithms has generated a quantum leap in performance, demonstrating how to revolutionize the strategic approach to your clients' projects.
Co-founder & President
Analytics Boosters 24 june
11:50 - 12:30
Music & Art
CEO
FIMI - Federazione Industria Musica Italiana Editor-in-Chief
Billboard Italia 24 june
Partner Events
CLUSTER INNOVATE Future-Conscious Innovation
Un evento dedicato al confronto sullo sviluppo di servizi innovativi e ricerca tecnologica ICT, powered by Clust-er Innovate.
24 june
Partner Events
CLUSTER TOURISM AI for Smart Territories
Un evento dedicato all'esplorazione delle innovazioni in ambito territoriale, turistico e agritech powered by Clust-er BUILD, Clust-er Tourism e Clust-er Agrifood.
24 june
Partner Events
Orti Lunari - ITS Piemonte
La presentazione di una soluzione innovativa per la coltivazione domestica che integra un sistema avanzato di controllo ambientale e di crescita, ottimizzando illuminazione e parametri. "Orto Lunare" fornisce cibo fresco e depura l'aria, contribuendo alla sostenibilità.
24 june
Partner Events
CNR IIT
Registro .it (Cnr) esplora l'impatto dell'AI sulla ricerca online, trasformando comportamenti, parole chiave e visibilità. Un incontro discuterà questi cambiamenti, offrendo networking e un aperitivo.
24 june
Speakeasy
Nana Bianca - Evento riservato su invito
Maggiori informazioni online prossimamente.
24 june
Speakeasy
Arsenalia - Evento riservato su invito
Maggiori informazioni online prossimamente.
24 june
Tech Show & Experiences
RACE4FUTURE Automotive Show
Race4Future animerà il WMF con un ricco programma dedicato alla mobilità sostenibile e alle tecnologie del futuro. Per tre giorni, il Mall ospiterà l’Automotive Show, un’area esperienziale con veicoli elettrici, innovazioni green e soluzioni smart.
24 june
Tech Show & Experiences
Videomapping
Grazie al tunnel immersivo site-specific - progettato per il WMF 2025 da Aelion - potrai attraversare un ambiente immersivo di 8mt e vivere esperienze multisensoriali uniche.
24 june
Tech Show & Experiences
VR Experience
Con il simulatore Vitruvian potrai vivere esperienze immersive uniche e coinvolgenti grazie alla totale libertà di movimento a 360° che garantisce livelli di coerenza e fluidità tali da scongiurare la motion sickness.
24 june
Tech Show & Experiences
One Love Band Machine
Musica, robotica e sostenibilità si fondono con One Love Machine, la band composta da robot interamente realizzati con materiali metallici di riciclo. In un tech show musicale spettacolare, i robot si esibiranno live nell’area fieristica del WMF 2026, un'esperienza fuori dagli schemi, tra ritmo, tecnologia e creatività.
24 june
Partner Events
Investor Day
Un’occasione di incontro tra Invitalia e realtà imprenditoriali per presentare strumenti di supporto alle startup, bandi attivi e nuove opportunità di sviluppo e innovazione.
24 june
Partner Events
Museo del Cielo e della Terra
Esplora l'Universo nel planetario itinerante con proiezioni full dome, un sistema video a 360 gradi che avvolge completamente lo spettatore. Vivi l'emozione unica di toccare un meteorite lunare e scopri reperti leggendari: un frammento di cometa e il celebre Libyan desert glass. Indossa poi i visori VR per salire a bordo della Stazione Spaziale Internazionale e torna sulla Terra per ammirare da vicino lo straordinario mimetismo degli insetti foglia!
24 june
12:00 - 12:10
Mainstage
Title Soon Online
Ambassador of the United Arab Emirates to The Republic of Italy
Embassy of the United Arab Emirates 24 june
12:00 - 12:20
Startup & VC Plenary
North-South Tech Corridors: Scaling Innovation between Canada and Brazil
An exploration of the tech and market synergies between Canada and Brazil. This panel will compare the venture capital landscapes, talent pools, and regulatory environments, focusing on opportunities for cross-continental scaling and how these two major economies are defining 'what matters' for the Americas.
Senior Director, Programs and Global Operations
Centech Director - Strategic Partnerships and Open Innovation
LawZero Director
TOTVS CEO
Darwin Startups 24 june
12:10 - 12:25
Mainstage
Information and Journalism in the Digital Era
Journalist & Director
La7 24 june
12:10 - 12:30
Backend & Cloud
Telegram Bot: the No-Code interface to access over 400 API services
What if you could access over 400 API services and millions of data points on companies worldwide with the same simplicity as sending a voice message? The CTO of Openapi shows how the Telegram ecosystem can become a conversational interface for hundreds of digital services, transforming a chat into a true control center for accessing data, performing checks, and developing automations. A practical talk on how the union between API marketplaces and instant messaging can redefine access to digital services.
Chief Technology Officer
Openapi Spa 24 june
12:10 - 12:30
Fintech & Digital Assets
How Insurtech is becoming the new conversion engine for e-commerce and digital ecosystems
Until recently, insurance was a complex product sold in agencies. Today it is a seamless, invisible experience embedded in the services we use every day. From booking a trip to purchasing a smartphone, Insurtech is transforming digital platforms into the true insurance distributors of the future. Simone Ranucci Brandimarte (President of Italian Insurtech Association) will explore the boom of Embedded Insurance: how brands, e-commerce players, and tech companies can leverage this revolution to create new revenue streams, reduce cart abandonment rates, and deliver hyper-personalized customer experiences.
President & Co-founder
IIA e Yolo Group 24 june
12:10 - 12:40
GovTech
Democrazia nell’era dell’AI: informazione, consenso e nuovi equilibri di potere
L’evoluzione dell’intelligenza artificiale e delle piattaforme digitali sta ridefinendo in modo profondo i processi democratici, incidendo sulla produzione e distribuzione dell’informazione, sulla formazione del consenso e sugli equilibri tra cittadini, istituzioni e attori privati. In un contesto in cui dati, algoritmi e modelli predittivi influenzano sempre più il dibattito pubblico, emergono nuove sfide legate alla trasparenza, alla qualità dell’informazione e alla tutela dei diritti fondamentali. Il panel mette a confronto prospettive accademiche, istituzionali e operative per analizzare i rischi e le opportunità di questa trasformazione e riflettere sul futuro della democrazia nell’era digitale.Modera: Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE Member of the Constitutional Affairs Committee
Italian Chamber of Deputies Full Professor of Constitutional Law
Bocconi University President
Eumans Senior Analyst
Youtrend 24 june
12:20 - 12:40
Content Creators
Transforming limitations into strength
As a child, I was told that my dreams were impossible. For years, I believed I was flawed, until I chose to transform every limitation into uniqueness. The most arduous journey was learning to love myself. Today, I am IroNadia: a bodybuilding champion and Knight of the Order of Merit of the Italian Republic. My story demonstrates that diversity is not a hindrance, but an immense strength. True limits exist only within the ideas of others; overcoming them is possible, for ourselves and for those seeking the courage to rise again.
Content Creator
@ironadia_301 24 june
12:20 - 12:40
Digital Marketing & Business Solutions
Corporate communication: what you do not know. Internal communication: the true reason strategies fail
Internal communication represents the vital core of any organization aspiring to growth, innovation, and genuine employee engagement. Following last year's success, I return with a presentation that is even more pragmatic and provocative: real-world case studies, prevalent errors, and practical strategies to transform communication into an authentic competitive advantage. Should you seek to understand how to align teams, vision, and results, this session is intended for you.
Founder & Creative Director
Mentarossa Comunicazione 24 june
12:20 - 12:40
Tech For Business
Self-Generating PDFs: From Form to Branded Document in a Few Clicks
Filling out documents by hand is one of those tasks that seem minor… until they become a bottleneck. In this session, we will examine how InPdf allows for the transformation of forms and data into complete, coherent, and branded PDFs, ready to be shared in seconds. A practical approach to reducing errors, accelerating workflows, and making every document more "professional" without adding complexity to the team: from internal processes to documents for clients and collaborators.
CEO
Axio Studio S.r.l. 24 june
12:20 - 12:40
AI Solutions
From Lead to Revenue: How AI Measures the True ROI of Marketing
How is an advertising investment turned into a measurable sales outcome? Every year, companies invest in advertising, yet they often fail to connect generated leads to actual business results. The issue is not a lack of data, but a lack of connection between marketing and sales teams. To address this challenge, YF Studio and Jenia designed an ecosystem of AI agents capable of collecting, qualifying, and managing leads through to conversion, providing full visibility over the sales journey and finally enabling a measurable ROI.
CEO & CO-Founder
Jenia Head of Digital Marketing
YF Studio 24 june
12:20 - 12:40
Start the Future
Who Tells the Truth? Media, Identity, and New Narratives in the Digital Age
Contemporary crises reach us through images, headlines, and often fragmented content, filtered by the logic of media and digital communication. In a context where information, propaganda, and public perception are constantly intertwined, it becomes crucial to question who shapes collective narratives and which stories remain invisible. Spanning social media, journalism, and new forms of communication, this interview reflects on the relationship between identity, memory, and representation, starting from an analysis of the books by Randa Ghazy and Pegah Moshir Pour.
Activist & Writer
Journalist, Author & Media Specialist
24 june
12:20 - 12:40
Startup & VC Plenary
Advancing Cross Border innovation and entrepreneurship support for ecosystem enablers in the EURO-MED region
This session will explore how cross-border cooperation in the Euro-MED region can advance innovation and entrepreneurship support by strengthening the role of ecosystem enablers, including incubators, accelerators, entrepreneurship centers, and support organizations. Drawing on the Ripple initiative, the discussion will showcase how regional collaboration, peer learning, and strategic partnerships can enhance the capacity of enablers to support startups, connect ecosystems, and drive more inclusive and sustainable entrepreneurial growth across the region.
Secretary General
SKSEED Director
AAST Entrepreneurship Center Deputy Director
AAST Entrepreneurship Center 24 june
12:25 - 12:40
Mainstage
Beyond Every Border: War and Society in the Technological Age
Journalist
Chora News 24 june
12:30 - 13:00
Book Presentation
AI without anxiety: a practical guide to facing the present
A talk designed to help navigate between enthusiasm and concerns surrounding artificial intelligence, starting from the questions that most often generate anxiety and confusion. Sonia Montegiove offers practical tools to understand how AI works, assess its risks and opportunities, and support younger generations in using it. Through the metaphor of an “over-the-counter medicine,” the audience will be guided through benefits, directions for use, and possible side effects, in order to build a more informed and balanced relationship with these technologies.
Computer scientist, journalist, and trainer
24 june
12:30 - 13:00
Future-Conscious Innovation
Becoming Navigators of Complexity
Join us for the presentation of “Atlante della complessità” by Enrico Cerni, a journey through words and wonder to explore the seas of the present.The author will guide us through reflections and insights to embrace the awe and enchantment of the contemporary world.At the end of the event, there will be an opportunity to meet the author for a book signing at the dedicated stand.
Training Manager, Writer, and Complexity Enthusiast
24 june
12:40 - 12:45
Mainstage
Closing Session 1!
24 june
12:40 - 13:00
Start the Future
From artificial intelligence to hybrid intelligence: new ideas for better interaction with AI Technologies
We live alongside machines that write, suggest, diagnose, and make decisions with us. But the real question is not how intelligent these systems are: it is what we become when we learn to use them at their best. Focusing on how to design better hybrid intelligence encourages us to move beyond both enthusiasm and fear, and allows us to understand how to build more lucid and responsible collaborative relationships between people and the technologies they use to work, stay informed, and create value.
Associated Professor & Co-Founder
Università Milano-Bicocca & RedOpen SRL 24 june
12:40 - 13:00
Content Creators
Title in progress
Comedian, Singer & Content Creator
24 june
12:40 - 13:00
Startup & VC Plenary
Japan on the Cutting Edge of Hardware and Digital Life
A joint perspective from two economic powerhouses, Japan and South Korea. This roundtable will contrast their innovation styles—Japan's focus on robotics and precision engineering versus South Korea's rapid-fire digital consumer tech—to understand their collective strengths and the common challenge of navigating rapid demographic change.
Head of Ecosystem & Learning
Fujitsu Launchpad VC
Headline Venture Capital Corporate Venture Capitalist
SEKISUI Chemical 24 june
12:40 - 13:10
Backend & Cloud
Infrastructure has broken the Space - Time continuum
Is it 2025 or 1885? For apps, we are SOLID architects, but infrastructure is still in the Old West, caught between fragile YAML and procedural scripts. Let's get into the DeLorean: let's bring the wisdom of the "Past" into the "Present" of infrastructure through Platform Engineering! We will stop "configuring" and start designing Infrastructure as true Software. You don't need a 1.21-gigawatt lightning bolt to beat technical debt: all it takes is the same care you dedicate to your applications.
Tech Evangelist & Ambassador
Fractal Cloud & CNCF 24 june
12:40 - 13:10
AI & Business Transformation
Frontier Transformation: Turning AI into Competitive Advantage
In a world where AI is everywhere, the real challenge is not adoption—it’s turning it into a measurable competitive advantage. This session explores how leading organizations are leveraging AI to move beyond experimentation and drive real business transformation. Discover the Frontier Transformation approach, where AI evolves from a technology capability to a strategic engine for innovation, productivity, and sustainable growth.
Cloud & AI Lead for Italy
Microsoft 24 june
12:40 - 13:10
Legal Tech
Teenagers, AI Chatbots, and Mental Health: Risks and New Perspectives
Globally, an increasing number of teenagers are using AI chatbots to seek mental health support. The risk, however, is that these tools may be perceived as perfect, real-time "substitutes" for professionals. This raises significant concerns, especially when chatbots provide advice that lacks medical-scientific foundations or is potentially harmful, without possessing a genuine understanding of the teenager's life experiences or fragile state.
International Criminal Lawyer
- 24 june
12:40 - 13:10
Brand Strategy
Your Brand May Be Fluent in AI - But That Doesn’t Mean it’s Literate
By now, most brands are using AI in some capacity. But few understand how and why these systems make decisions - which means they’re not actually leveraging AI. Joya Scarlata and Mara Dettmann, hosts of The Marketer’s Guide to the AI Galaxy, unpack the gap between AI adoption and real AI literacy in a session which challenges how brand leaders think about measuring AI success and what “capability” really means in the age of agentic systems. They ultimately introduce a more grounded framework for working with AI - because when everyone has access to the same tools, the real competitive edge comes from understanding what those tools are actually doing, and knowing how to steer them.
Marketing Director
InterraIT Founder
Convergent Consulting 24 june
12:40 - 13:10
UX & UI
Wearable Revolution: What It Means to Design for Biometric Sensors and Smart Glasses Displays
Discover the future of wearables and what it means to create digital experiences for smart glasses. This session explores the revolutionary opportunities of always-on displays and gesture control through neural wristbands (EMG). It includes real-world prototypes and a Q&A session on the vision of the future. Perfect for designers, developers, and innovators interested in the next chapter of human interaction.
Strategy & Design Director
Meta | Microsoft and PwC Alumni 24 june
12:40 - 13:10
Journalism
Inside Combat Sports: How Narrative, Events, and Business Are Changing
Journalist
Sport Economy Athlete
Fondatore e Presidente
Fight1/Oktagon 24 june
12:40 - 13:10
Advertising
One funnel, endless paths: zero data loss in healthcare with Google Ads custom variables
Our client, a leader in the Italian healthcare sector, manages a highly complex funnel: users often enter through campaigns targeting specific facilities or specializations but complete their conversion elsewhere. To accurately track this journey, we implemented custom variables via Google Tag Manager (GTM), enabling us to monitor the facility, specialization, and physician throughout the entire funnel.
Head of Performance Marketing
Pro Web Consulting (Cerved Group) 24 june
12:40 - 13:10
Data & Analytics
Your AI Is Driving at 150 km/h While Staring into the Rearview Mirror
Financial reports reflect the past. Behavioral data predicts the future; however, without Identity Resolution, you are training your models on corpses.
Head of Data & Adtech
Making Science 24 june
Social Media Strategies
How TikTok Shop is redefining the foundations of commerce
Discovery commerce represents the revolutionary present of online commerce. Companies no longer need to chase consumers, but instead integrate natively into their digital spaces. Brands can become an integral part of consumers’ everyday conversations, amplifying their impact and building authentic, lasting relationships that ultimately translate into sales.
CEO e co-founder
Kawaii Agency 24 june
12:40 - 13:10
Content Marketing
How to avoid the enshittification of your content strategy. Less is better!
The Priority Prism choosing what to do, and what not to do. In recent years, marketing complexity has exploded: new touchpoints, new formats, new platforms, and new AI-driven tools. The promise is efficiency; the result is often fragmentation. Many content strategies start with a clear direction but, over time, become cluttered with disconnected activities—chasing trends, adding channels, and experimenting with tools. Output increases, but impact doesn't. This is precisely when 'enshittification' begins. In this session, I will present the Priority Prism, a decision-making framework designed for CMOs and marketing managers to restore order to complexity. The model is based on a simple principle: every piece of content must be filtered through a specific primary brand goal—whether it's Sales, Awareness, Positioning, or Talent Attraction. Every goal requires coherent actions and, crucially, specific sacrifices. Through real-world cases and practical applications, we will see how to use the Prism to: Select high-impact initiatives.Eliminate 'decorative' activities. Avoid AI-enabled compulsive production. Concentrate budget and teams on a few strategic actions. The thesis is clear: in today's landscape, the ultimate competitive advantage isn't doing everything—it's choosing what NOT to do. This speech is for those who feel the pressure to be everywhere but want to return to a strategy that is legible, coherent, and measurable. Less noise. More direction. Real impact.
Creative Director e Founder
Agenzia Brief 24 june
12:40 - 13:10
Digital Health
When voice meets AI: non-invasive solutions for monitoring patient health
AI applied to voice opens new possibilities for the non-invasive monitoring of patient health. Through the automated analysis of vocal signals, it is possible to achieve early detection of alterations related to respiratory, neurological, or vocal disorders. This approach offers innovative diagnostic and monitoring solutions that can reach large populations and be seamlessly integrated into clinical and home-care pathways.
Researcher
AI Lab- Intesa Sanpaolo Innovation Center 24 june
12:40 - 13:10
Query the Future
Internet Visibility: GEO, Social, or Old-fashioned SEO?
Co-Founder , COO Consulting, SEO, AI & Digital Marketing Expert
Search On Media Group 24 june
12:40 - 13:10
Music & Art
Musical Choices in the Era of Algorithms: Understanding AI to Rediscover Listening Freedom
Today, 75% of streams are generated by just 1% of artists, in an era where over 100 million tracks are available. How do algorithms decide what we listen to? In this talk, we explore streaming platform recommendation systems—from collaborative filtering to knowledge graphs—and the phenomenon of "musical filter bubbles." We will examine how a new generation of transparent AI can give listeners back awareness and control over their own choices.
CEO & Founder
CORRD / Volumio 24 june
12:40 - 13:10
Automation & CRM
Precision Automation: Workflow Architectures for Niche Markets and Advanced Audiences
In niche markets, where audiences are highly aware and relevance is the only true driver of conversion, mass marketing becomes a risk. The real challenge is using automation to scale a relationship that must feel individual and tailored. In this talk, we will explore how to design complex workflows to manage non-linear customer journeys, typical of those seeking specific, high-quality products.
Advertising Specialist
Digital Clef 24 june
12:40 - 13:10
Agentic AI
Micro language models for distributed agents: efficiency, privacy, and sustainability
In the era of autonomous AI agents, relying solely on large language models (LLMs) can become inefficient. LLMs require costly infrastructure, consume significant amounts of energy, and are not well suited for edge devices. In addition, sending sensitive data to the cloud introduces latency, bandwidth costs, and privacy risks. This talk introduces small language models (SLMs): models with millions—rather than billions—of parameters, designed for specialized tasks. These models consume less energy, provide faster inference, and can run directly on edge or embedded devices. Thanks to techniques such as quantization, pruning, and efficient fine-tuning, SLMs make it possible to move intelligence from the cloud to the edge, reducing latency while protecting local data. I will present use cases where SLMs are integrated into distributed architectures, from collaborative robots to IoT devices and federated systems designed for privacy preservation. I will also compare costs and performance with LLM-based approaches, illustrate optimization techniques, and introduce a method for migrating agents from general-purpose LLMs to specialized SLMs, following insights from recent NVIDIA studies. The goal of this talk is to demonstrate that micro language models are not only powerful enough for most agentic AI functions, but also represent a more sustainable and cost-effective alternative to general-purpose models, enabling a more democratic and widely accessible AI ecosystem.
CTO
LIDIA 24 june
12:40 - 13:10
EduTech
Competenze digitali per una cittadinanza inclusiva accesso, lavoro e nuove professionalità nell’era dell’AI
Le competenze digitali rappresentano oggi una condizione essenziale per partecipare pienamente alla vita sociale, accedere ai servizi, entrare o rimanere nel mercato del lavoro e comprendere l’impatto delle nuove tecnologie. La diffusione dell’Intelligenza Artificiale rende questa sfida ancora più urgente: non si tratta solo di formare specialisti, ma di accompagnare cittadini, lavoratori, studenti e organizzazioni nello sviluppo di strumenti critici, culturali e professionali adeguati al cambiamento. Il panel approfondisce il tema dell’accesso e dell’inclusione digitale, analizzando il ruolo delle istituzioni, delle fondazioni, della formazione e delle politiche pubbliche nel contrastare il digital divide e nel promuovere nuove opportunità di crescita. Al centro del confronto: alfabetizzazione digitale, competenze AI, formazione continua, nuove professionalità e modelli di collaborazione tra pubblico, privato e società civile.
President
Fondazione Italia Digitale 24 june
12:40 - 13:20
Space Economy
Satellite, socio-economic and conflict information for civil security applications
Head of Programme Information Management
MAG Information Management Specialist
UNICEF Space Business Manager
MEEO srl 24 june
12:40 - 13:20
StartupDay - Pitch stage
Roundtable - Ecosistema dell'Innovazione
24 june
12:40 - 13:20
StartupDay - Roundtable Stage
Roundtable - Imprenditorialità Femminile
24 june
12:50 - 13:20
GovTech
Attrattività urbana: come le città competono su talenti, innovazione e qualità della vita
Le città sono oggi al centro di una competizione crescente per attrarre talenti, imprese e nuove opportunità di sviluppo. In questo scenario, l’innovazione urbana si intreccia con qualità della vita, servizi, politiche giovanili e modelli di sviluppo economico, ridefinendo il ruolo delle amministrazioni locali. Dalla valorizzazione degli ecosistemi imprenditoriali all’economia della notte, fino al marketing territoriale e alla trasformazione dei servizi, il panel mette a confronto esperienze e strategie per comprendere come le città stanno costruendo la propria attrattività nel contesto contemporaneo.Modera: Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE Coordinator of Repubblica Digitale
Department for Digital Transformation Innovation Technology Digital Transformation Board
Municipality of Milan Councillor for Universities, Youth Policies, Entrepreneurial Development, Night-Time Economy, and Civic Volunteering
Municipality of Ancona Councillor for Youth Policies, Universities and Research
Municipality of Piacenza 24 june
14:00 - 14:20
Start the Future
Founder & Executive Chairman
Talent Garden 24 june
14:00 - 14:30
GovTech
AI, ricerca e formazione: come cambiano università e competenze nel nuovo scenario tecnologico
L’intelligenza artificiale sta ridefinendo profondamente il ruolo delle università, incidendo sui modelli di ricerca, sui percorsi formativi e sulle competenze richieste dal mercato. In questo scenario, gli atenei sono chiamati a ripensare il proprio posizionamento come attori centrali negli ecosistemi dell’innovazione, capaci di formare nuove professionalità e di guidare lo sviluppo tecnologico. Il panel mette a confronto due prospettive di vertice per analizzare come cambiano didattica, ricerca e collaborazione con le imprese, e quali sfide attendono il sistema universitario nel contesto dell’evoluzione dell’AI.Modera: Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE Vice-Rector for Technology Transfer and Corporate Relations
Politecnico di Milano Vice Rector for Innovation and Knowledge Valorisation
University of Torino Vice Director
AI4Society Research Center, Luiss Guido Carli Rector
University of Trento 24 june
14:00 - 14:30
Book Presentation
AI Generation — Your office has a new team member: AI — and you are its supervisor
The AI ecosystem is reshaping your role within the company and freeing up time for the work that truly matters.We are no longer in the era of chatbots. Today, every professional can manage a team of AI agents that access corporate knowledge and independently handle operational tasks.Marta, our fictional protagonist, does a bit of everything at work — emails, complaints, meeting minutes, research, reports, presentations — everything that consumes time without creating real value.With the right system, those agents understand her company, follow her procedures, and perform the work on her behalf. Her role changes: from executor to supervisor.This talk explores the principles behind this transformation and why the time it frees up is the real competitive advantage.
AI Educator & Consultant
Publisher & Moderator
Hoepli Editore 24 june
Digital Marketing & Business Solutions
From Strategy to Performance: The Full-Funnel Framework Uniting Marketing and Business
We shall operationalize a full-funnel approach designed to drive business decisions: objectives, audiences, channels, content, and measurement. From the initial analysis to the strategic selection of investment areas to maximize demand and conversion, culminating in a measurement system that enables continuous optimization and more effective budget allocation. Engage and Waves serve as accelerators in the key phases: target definition and performance measurement.
General Manager
ISPD Italia 24 june
14:20 - 14:40
AI Solutions
Healthcare & Artificial Intelligence
Moxoff's solutions offer a journey into the world of AI applied to Healthcare, transforming complex data into concrete tools at the service of research, medicine, and clinical training, while contributing to technological progress. In this way, AI becomes a powerful instrument to enhance the quality of care and reduce margins of error, providing direct benefits for patients, hospital organizations, and the national healthcare system.
CEO
Moxoff 24 june
14:20 - 14:40
Start the Future
The synthetic truth: trust, deepfakes, and the future of information in the age of AI
Deepfakes are redefining the boundary between what is real and what is false. Through a study on users’ reactions to AI-generated content distributed by sources perceived as trustworthy, we will explore how trust is built in the age of synthetic media. Even when flagged, deepfakes are often misunderstood or ignored, amid polarized emotions and limited critical awareness. What happens to truth when everything can be generated?
Senior AI Consultant & Divulgatore
Freelance 24 june
14:20 - 14:40
Tech For Business
Account Manager
Kahuna CRM Partners 24 june
14:20 - 14:40
Content Creators
How to steal a job from AI — The most useless talk of the day
“How to Steal a Job from AI” is probably the most useless talk of the day. Because let’s be honest: AI is taking our jobs. Period. So what am I even doing here? Talking to you—pointlessly—about how to “make a difference,” while we’re slowly being replaced by something that doesn’t sleep, doesn’t complain, and doesn’t ask for a raise. But since we’re here… let’s at least see how to lose our jobs with style and elegance.
CEO
Confumedia 24 june
14:30 - 14:50
Startup & VC Plenary
Title coming soon
24 june
14:30 - 14:50
Fintech & Digital Assets
The Future of International Trade: Corporate Treasury and Cross-Border Payments with Stablecoins
CEO
Hercle 24 june
14:30 - 15:00
Digital Health
Using AI towards new medical breakthroughs: Building the (virtual) cell
The quest to extend human healthspan and decode the biological mechanisms of aging is undergoing a profound transformation, driven by an inflection point in artificial intelligence. We are transitioning from a slow, observational approach in longevity science to a highly predictive, generative paradigm. I will explore how the convergence of advanced AI architectures and massive biological datasets is not just accelerating discovery, but fundamentally altering our approach to aging, cellular senescence, and age-related disease. At the foundation of this revolution are groundbreaking advances in biomolecular modeling and structural prediction. When coupled with emerging, purpose-built foundation models for biology and medicine, researchers are gaining the ability to decode intricate epigenetic and proteomic signatures. This enables the rational design of novel geroprotectors, targeted therapeutics, and highly personalized interventions with unprecedented speed and precision. However, the next frontier in longevity medicine lies in the transition from static structural mapping to dynamic biological simulation. The development of "world models" for biology and fully realized "virtual cells" represents a paradigm shift for the field. By simulating complex cellular behaviors and tissue-level interactions in silico, these dynamic models allow us to safely and rapidly test millions of potential anti-aging interventions. They enable researchers to predict complex systemic responses, model the long-term cascade of cellular aging, and evaluate multi-drug regimens without the immediate need for decades-long clinical trials.
VP, Physics, Molecular & Hybrid Modeling
Altos Labs - Institute of Computation 24 june
14:30 - 15:00
Legal Tech
Artificial Intelligence and law between technological humanism and digital sovereignty
The speech aims to analyze the relationship between law and artificial intelligence, examining the models of technological humanism and digital sovereignty in light of European regulation (EU Regulation 2024/1689) and national legislation (Law 132/2025). The governance of artificial intelligence—based on risk, transparency, and human oversight—drives an evolution in legal principles and instruments, while at the same time revealing unprecedented challenges that must be addressed.
Professor of Legal Informatics
Pegaso University 24 june
14:30 - 15:00
UX & UI
From Web to TV: The Design System as a Shared Language
Designing for different platforms by finding common ground. A firsthand account of building a design system engineered to live across web, mobile, and TV. A complex, ongoing project, shared as it takes shape.
Digital product designer & Founder
Solida Forma Freelance Design System Designer
24 june
14:30 - 15:00
Social Media Strategies
Where is social media attention in the era of the infinite feed?
In 2026, the winner is not the one who publishes the most, but the one who understands how attention works. With a feed scrolling faster than ever—more creators, more formats, more stimuli, more noise—the real problem is no longer publishing more, but understanding where attention actually lies and how to capture it without burning out your brand in the process. In this talk, we will analyze how user behavior has changed on current social media, which formats are truly retaining attention, which dynamics are dying even if they still seem "trending," and why chasing the algorithm is no longer a sustainable strategy.
Marketing Strategist
Marketing Diario 24 june
14:30 - 15:00
Agentic AI
Do It For Me: When Agents Make the Decision
Between the customer’s desire and the right product, there is now a new player: the AI agent. It discovers, chooses, and purchases — alongside people, before people, for people. Agentic traffic has grown by 8,000% in one year. But these are not just numbers: 72% of customers want more immediate shopping experiences, guided by agents that compare, select, and filter out brands. Traditional SEO is no longer enough: brands must now be chosen both by users and by agents. While marketing is being reinvented externally, a new organizational model is emerging inside companies: the Frontier Firm — an organization where humans and agents collaborate, transforming ambition, ideas, and intelligence into new business models. Two parallel transformations that, together, are redefining competitive advantage in the agentic era.
Sn Learning and Development Manager
Microsoft 24 june
14:30 - 15:00
EduTech
Beyond the headset: how emotion-aware AI is reshaping immersive workforce training
XR training is no longer just about putting on a headset. The XR2Learn project (Horizon Europe) has built and validated AI systems that detect learners' educational state in real time - adapting challenge, pace, and content dynamically. From no-code authoring tools to open-source affective AI models, discover success stories of how immersive, human-centric learning is becoming accessible to SMEs, educators, and training providers across Europe.
Strategic Programme Executive
European Association of Distance Teaching Universities Full Professor
Sapienza University of Rome 24 june
14:30 - 15:00
Journalism
New and Second Generations: From Subjects to Protagonists of Information
Journalist, Author & Media Specialist
24 june
14:30 - 15:00
Space Economy
Space to Earth: the evolution of the Italian space economy
The global space economy is undergoing a phase of rapid transformation and significant expansion. This dynamic is driven by a combination of geopolitical factors, the maturation of enabling technologies, and the strengthening of the value chain—impacting investments, industrial models, and strategic priorities. In this international and European landscape, Italy now stands at a turning point. This session will illustrate the evolutionary trajectories of the Italian Space Economy, examining both the national space supply chain and its progressive expansion into non-space sectors.
Director - POLIMI Space Economy Observatory
Polimi School of Management 24 june
14:30 - 15:00
Advertising
Using AI agents to boost PPC productivity
AI agents are the shiny new toy. Everyone’s talking about them. Very few are using them in a way that actually drives Google Ads profit. This session cuts through the noise. You’ll learn how to build a safe, reliable system of AI agents that can take real PPC work off your plate, boost productivity, and help you scale without drowning in more accounts, more tasks, or more chaos. No vague theory. No AI fluff. Just a clear, practical framework for deploying autonomous workflows that improve performance and free up your time. After this session, you’ll know how to: Build agents that help manage and optimize PPC accounts Understand the difference between true agents and basic LLMs Choose the right tools for your agent stack Follow a step-by-step path to implementation Start using agents to grow your business and improve client profits If you want to stop watching the AI hype train fly by and actually put it to work, this session is for you.
Google Ads Automater
24 june
14:30 - 15:00
Data & Analytics
No Click, sale made: Measuring the marketing you can’t see
In 2026, the customer journey has gone 'silent': AI agents and zero-click searches now mediate interactions, making old click-based models and navigation tracking completely inadequate. This session outlines our proposition for end-to-end measurement that unifies signals from the pixel to offline CRM data, centralizing everything in BigQuery. We will shift the focus from vanity metrics to CLTV and pCLTV. We’ll explore why incrementality measurement protocols and Marketing Mix Modeling (MMM) are now the only tools capable of proving the real impact of marketing on company margins.
Head of Digital Data
Navla 24 june
14:30 - 15:00
Query the Future
Lead generation: is it better on-site or within Meta Ads? Analysis and science behind lead generation with Meta Ads
Social Media Specialist
Search On Media Group 24 june
14:30 - 15:00
Content Marketing
Neuromarketing in the AI Era: why understanding the human mind matters more than ever
Artificial intelligence can generate content, analyze data, and optimize campaigns in seconds. However, one fundamental element is still missing: a deep understanding of the cognitive and emotional mechanisms that drive human decision-making.
In this talk, we will explore why neuromarketing and behavioral sciences are more crucial than ever today, and how to integrate them with AI to create truly effective communication, products, and experiences.
In this talk, we will explore why neuromarketing and behavioral sciences are more crucial than ever today, and how to integrate them with AI to create truly effective communication, products, and experiences.
CEO & Founder @NeurExplore
NeurExplore 24 june
14:30 - 15:00
Brand Strategy
Beyond Generic AI: How Brands Reclaim Their Visual Identity in the GenAI Era and Why Performance Can No Longer Be a Guessing Game
Generative AI has theoretically revolutionized content creation. In practice, however, brands face a paradox: it has never been easier to produce unlimited volumes of content and it has never been harder to ensure that this content actually looks and feels like the brand. The result is an abundance of generic, interchangeable, visually identity-less assets that rarely deliver on KPIs. In a world where content is the most powerful brand touchpoint, this isn’t just inefficient — it’s risky. This keynote introduces a scientifically developed workflow that bridges the gap between brand identity and AI. It demonstrates how brands can empirically decode their visual DNA, align generative AI with it, and predict performance before anything goes live. Three developments sit at the core and they define the future of content creation: 1. From Generic Output to Brand-Specific Signature How the visual DNA of a brand can be algorithmically captured and why this is the foundation for truly differentiated, recognizable, and on-brand GenAI content. 2. KPI-Optimized Generation Instead of Trial-and-Error How content can be guided not only by aesthetics but by data, enabling more precise targeting, stronger relevance, and higher performance across the entire consumer journey. 3. Predicting Performance Before Content Goes Live How AI reduces human subjectivity in content selection, minimizes creative risk, and enables faster, more confident decision-making. The keynote blends research insights, practical examples, and learnings from data-driven brand communication. It shows how brands will use AI in the coming years not to simply produce more content, but to create better content; content that is on-brand, KPI-effective, and scientifically validated. This is how generative AI evolves from a creative guessing game into a validated system that unifies brand identity, KPIs, and performance prediction into one scalable workflow.
Founder & AI Researcher
KALYDO 24 june
14:30 - 15:00
AI & Business Transformation
From Digital Transformation to AI Transformation
Most organizations are still running digital transformation programs inside an operating model built for human limitations. They made existing processes faster and more visible, but the underlying structure - siloed roles, narrow specialization, and fragmented decision-making - remained largely unchanged.AI transformation is different. It doesn’t just accelerate work; it removes the constraints that made the old model necessary. When systems can hold and connect knowledge across domains that no human can master simultaneously, the old boundaries between functions and disciplines start to lose their purpose. Execution can be handled by agents. Human work shifts toward orchestration, judgment, and defining outcomes rather than performing tasks.This is not an efficiency story. It is an architectural one. Organizations that continue using AI primarily to reduce headcount or speed up existing processes will stay trapped in the logic of the past. Those that redesign how work is structured around what AI can now do will move from an economy of reduction to one of creation -discovering new possibilities instead of simply optimizing what already exists.The real transformation begins when leaders stop asking how AI can improve the current model, and start asking what the model should become.
Commercial Executive
SandboxAQ 24 june
14:30 - 15:00
Backend & Cloud
Inverting the Architecture: Breaking a Fantasy Football League out of a single tournament
The World Cup is the biggest sporting event in the world, and developers everywhere build apps around it to bring fans closer to the action. We wanted to join in, so we built a fun serverless fantasy football app for the tournament, one that handles unpredictable traffic surges every time a game kicks off. Then we asked: what if this wasn’t just for one tournament, or even one sport?We inverted the architecture, extracting a single-event app into an extensible multi-sport engine. You’ll see the production application and the real code behind it: how we isolated per-sport traffic with multi-tenancy patterns, modelled flexible data structures in serverless databases, and used event-driven patterns to survive game-day traffic spikes while keeping the frontend responsive.No abstract theory. We open the repo and show you best practices for building scalable serverless frontends and backends and that hold up when it matters most.
Principal Developer Advocate
Amazon AWS Senior Developer Advocate
Amazon AWS 24 june
14:30 - 15:00
Automation & CRM
CASE STUDY: 6 Emails, 7 Days, 147 Customers
Esperto di Automazioni & CEO di AutomatiKing.com
CEO @AutomatiKing.com 24 june
14:30 - 15:00
Gaming & Esports
A Conversation with ITOMI: Interview with Antonio Moro
An interview retracing the career of Antonio Moro, better known as ITOMI, in the world of video games. From co-founding Vae Victis Games, a racing game studio, to his journey with Lega Nerd, and on to his most recent editorial projects. A journey through development, creativity, and pop culture, exploring how his passion for gaming evolved from directly creating video games to celebrating them through the Storie di Videogame and Pixel series, which explore the origins and cultural impact of the titles that shaped entire generations.
Pop Culture Explorer, Tech Head, Vanilla Nerd
ITOMI.studio 24 june
14:30 - 15:00
StartupDay - Pitch stage
Pitch Session - Categoria Health
24 june
14:30 - 15:00
Book Presentation
They Called Me the Respiratory Nurse: Healthcare Through People’s Eyes
Presentation of the talk “They Called Me… the Breath Nurse”, a work that brings together narrative medicine and telemedicine, deeply rooted in the local community.Through everyday stories, Alessandra, a nurse care manager, and Emilia share their experience of entering people’s homes with empathy and compassion, while using digital technologies to connect home-based care with genuine human warmth.This inspiring talk offers a unique opportunity to discover a healthcare model in which innovation and empathy work hand in hand, restoring centrality to people’s lives, dignity, and well-being.
Narrazione e ascolto
Alchimia Narrante Scrittura e cura editoriale
Alchimia Narrante 24 june
14:40 - 15:00
Digital Marketing & Business Solutions
[CASE STUDY] SEO for AI (GEO/AEO) within the medical sector. Strategies for acquiring qualified leads, including expansion into international markets.
A case study concerning a complex segment, developed through a multichannel strategy (centered on search intent) within the medical field. We shall examine how this brand, an offshoot of a larger corporate entity, is scaling both domestic and international SERPs by leveraging SEO for AI and the broader evolution of online search.
CEO, SEO & Digital Marketing Manager
Arkys 24 june
14:40 - 15:00
Start the Future
Building Scalable Control Systems for Next-Generation Quantum Computers
Quantum computing is not only qubits and algorithms: control electronics is the layer bridging quantum and classical, and a determinant of scale. Drawing on a decade at Zurich Instruments, this talk frames the four challenges for next-generation control: fidelity, real-time error correction, cost per qubit, and software scaling. It closes with an industry view on how vendors, integrators, and end users must co-evolve the stack to unlock the Second Quantum Revolution.
CEO
Zurich Instruments 24 june
14:40 - 15:00
Tech For Business
Architecting AI in Business Processes: From Assessment Point Zero to the Agentic Revolution in the Restaurant Industry
Artificial Intelligence can only create real value when built on a solid foundation. This talk begins at point zero: the business diagnosis. Through AISMENT, we will explore how to identify where AI is truly needed, measuring ROI and ensuring compliance with the EU AI Act. We will then dive into NewDreamApp, a restaurant ecosystem that leverages MCP servers and agentic AI to manage dining rooms, kitchens, inventory, and delivery by interacting directly with the system.
CTO
Omnes Srls 24 june
14:40 - 15:00
AI Solutions
Bringing AI into the Company: When Technology Must Adapt to the Business
There is a gap that many companies underestimate between a convincing demo and AI truly entering core processes. Fragmented data, unstructured documents, and real-world workflows put GenAI and agents to the test. The real breakthrough happens when we stop asking the company to adapt to the tool and instead build technology that models itself around the operational context. That is exactly where adoption becomes real and value becomes measurable.
Product Manager
moxoff 24 june
14:40 - 15:10
GovTech
Diplomazia dell’innovazione: il ruolo dell’Europa tra tecnologia, startup e geopolitica
In uno scenario globale sempre più competitivo, l’innovazione tecnologica è diventata una leva strategica di politica internazionale, capace di ridefinire equilibri economici, relazioni tra Stati e dinamiche di sviluppo. In questo contesto, l’Europa è chiamata a rafforzare il proprio ruolo attraverso una combinazione di policy, investimenti e strumenti di diplomazia economica, valorizzando startup, imprese e centri di ricerca. Il panel mette a confronto prospettive europee e nazionali per analizzare come tecnologia e innovazione stiano entrando nelle strategie geopolitiche e quali opportunità si aprono per l’ecosistema europeo nel contesto globale.Modera: Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE Director Artificial Intelligence and Digital Industry
European Commission Head of Innovation, Technology and Startups
Ministero degli Affari Esteri 24 june
14:50 - 15:00
Content Creators
Educators & Content Creators
24 june
14:50 - 15:10
Startup & VC Plenary
The European Tech Mosaic: Blending Central & Western Innovation
Bringing together perspectives from the burgeoning tech scenes of Bulgaria and Croatia with the established financial and innovation hub of Belgium. The discussion will cover how CEE's cost-efficiency and talent can interface with Western Europe's stability and market access to build resilient, pan-European ventures.
Partner
Vitosha Venture CEO
Sofia Tech Park COO
AIP Seed VC Managing Partner, Member of the Board
YouNick Mint VC 24 june
14:50 - 15:10
Fintech & Digital Assets
Venture Capitalist
Azimut 24 june
15:10 - 15:30
AI Solutions
Simplification AI: restoring time and control to people in the era of digital chaos
Today, the value of innovation is measured on two fronts: scalability for the company and time restored to the user. In this session, we will explore how the Karma hub meets this challenge by developing vertical AI solutions for diverse purposes. We’ll analyze real-world case studies where Artificial Intelligence stops being an isolated tool and becomes a bridge between sectors—capable of optimizing business workflows while simultaneously improving people's quality of life.
General Manager
Karma s.r.l 24 june
15:10 - 15:30
Tech For Business
VP Sales
Jet HR 24 june
15:10 - 15:30
Startup & VC Plenary
Swiss Tech Excellence: Balancing Innovation with Stability in the Heart of Europe
An in-depth look at Switzerland's unique innovation model, characterized by high-value deep tech, world-class research institutions, and a stable regulatory environment. This roundtable addresses the challenges of high costs, the competition for specialized talent, and the ethical role of financial and biotech innovation.
CEO and VC
EQNEXT Managing Partner
On Venture Studio Founding Partner
Elevate Momentum Partners 24 june
15:10 - 15:30
Content Creators
From the stage to social media and back
Malita will talk about her journey between theatre and social media, marked by moments of crisis and change that led her to seek a more authentic path, closer to who she truly is.She will retrace the key stages that helped her develop greater self-awareness, which has become a central tool for interpreting the world and the reality around her.From this journey come the characters and theatrical pieces she brings to the stage.
Actress, Singer & Content Creators
24 june
15:10 - 15:50
Start the Future
Responsible, Inclusive, Viable: Rethinking AI for a Sustainable Future
The current trajectory of AI is increasingly unsustainable -- the growing computational demands of AI systems carry significant environmental impacts, the deployment of AI can reinforce and amplify existing inequities, and the escalating costs of developing and maintaining large-scale AI models raise concerns about long-term viability and equitable access. Together, these challenges suggest the need to rethink how we design, build, and deploy AI systems—prioritizing broader sustainability considerations to ensure that future AI innovation is responsible, inclusive, and viable over the long term.
AI and Climate Researcher
24 june
15:10 - 15:50
Digital Marketing & Business Solutions
WhatsApp as a Business Catalyst
In an increasingly saturated digital landscape, traditional channels are experiencing an engagement crisis: emails yield open rates of approximately 10% and response times measured in days. Radical innovation is required. This session marks the transition from unidirectional marketing to the Conversational Era, driven by intelligent systems that listen, comprehend intent, and execute actions. Discover Spoki, the premier CEM platform that transforms WhatsApp into a strategic asset to position your brand among the innovators of the new digital commerce.
Chief Marketing Officer & Board
Spoki 24 june
15:15 - 16:00
Future-Conscious Innovation
The Factory of the Future: Simulation and Cyber-Physical Systems
The factory of the future is already a reality: systems that communicate, processes that are simulated before they even exist, intelligent components, and data-driven decision-making. During the final event of the DAREDEVIL and CYPHER projects — funded by the Emilia-Romagna Region as part of strategic industrial research — companies and research centers will present technologies, demos, and real-world applications that are transforming manufacturing into a cyber-physical, predictive, and sustainable paradigm.
Technical Project Manager
Bi-Rex CEO
VIS YUS srls Consulting & Digital Integration Consultant
A Beat Beyond Communication and Event Specialist
Clust-ER Innovate 24 june
15:20 - 15:40
Fintech & Digital Assets
Director of Blockchain, Innovative Payments, Digital Identity, Quantum Observatory
Polimi 24 june
15:20 - 15:50
Legal Tech
Artificial Intelligence and Digital Constitutionalism
A reflection on the challenges that artificial intelligence poses to law, rights, and the regulation and governance of businesses.
Full Professor of Constitutional Law
Bocconi University 24 june
15:20 - 15:50
Digital Health
From Vision to Reality: How Digital Health Became the Present
In this keynote, Roberto Ascione explores the evolution of a vision that, over three decades, has helped transform digital health as we know it today. Drawing on the ideas presented in his book “The Future of Health”, he unpacks how the belief that digital technology could make care more accessible, sustainable, and human became a roadmap for innovation. With AI now accelerating every dimension of healthcare, from clinical decision support to patient engagement, from drug discovery to digital therapeutics, the keynote offers a clear perspective on how this transformation has taken shape over time. He shares lessons on which visionary ideas endured, how course corrections proved necessary, and why the most human ambitions, such as empowering patients, restoring the doctor patient relationship, and democratizing access, have proven the most durable. This is not a keynote about what’s coming. It’s the story of what has already arrived and what it took to get here.
CEO
Future Health 24 june
15:20 - 15:50
Social Media Strategies
Creator Mindset for Brands: credibility, codes, and AI
Social media rewards those who communicate with an authentic and contemporary language: formats, tone, timing, and methods that creators have mastered best. Can a brand adopt that mindset without losing authority and recognizability? How do you balance identity and "native content"? And how can you use AI as an ally, rather than a shortcut, to make the creative process more effective? Social Media Troupe proposes a perspective to help companies build social-first content capable of generating attention and trust.
Entrepreneur & Content Creator
Social Media Troupe Videomaker & Graphic Designer
Social Media Troupe 24 june
15:20 - 15:50
Agentic AI
Beyond Red Teaming: Building a comprehensive monitoring and evaluation framework for conversational AI
As enterprises rush to deploy AI agents in customer-facing operations, most rely on one-time audits and manual testing. This approach offers limited coverage, surfaces problems only after the damage is done, and typically focuses on safety while ignoring accuracy, user experience, and operational efficiency. This session presents a practical framework for continuous AI monitoring and evaluation, drawn from deploying automated testing infrastructure across major European enterprises. Attendees will learn why point-in-time testing isn’t enough, how to implement live monitoring that catches failures before they become widespread, and what the EU AI Act actually requires in terms of ongoing oversight versus pre-deployment testing.
Data scientist & Conversational AI Engineer
Brise 24 june
15:20 - 15:50
EduTech
From professors to cognitive mentors: Preparing leaders for an AI-shaped workforce
The Strategic Communications Master's program at National University piloted a model to integrate AI into the curriculum. Over 4-week courses, AI literacy became a core leadership skill. Through "cognitive mentoring," students navigated bias and privacy while documenting their reasoning. Results showed increased ethical awareness and human connection. By moving from policing to mentoring, the framework prepares leaders to use AI critically without outsourcing their thinking.
Professor | AI & EdTech Researcher
National University in San Diego 24 june
15:20 - 15:50
GovTech
Dalle policy all’impatto: come le Regioni guidano la trasformazione digitale e sociale
Le Regioni sono oggi tra i principali attori nell’implementazione delle politiche di innovazione, chiamate a tradurre strategie e indirizzi in interventi concreti su digitale, lavoro e inclusione sociale. In questo scenario, la sfida non è più solo definire policy, ma misurarne l’impatto reale sui territori e sui cittadini, integrando innovazione tecnologica e welfare. Il panel mette a confronto esperienze e approcci diversi per analizzare come le amministrazioni regionali stanno guidando la trasformazione digitale e sociale, tra attuazione, risultati e modelli replicabili.Modera: Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE Coordinator for “Case del Made in Italy” and Business Innovation
Ministry of Enterprises and Made in Italy Secretary Councillor of the Presidency Office of the Regional Council
Piedmont Region Councillor for Labour and Technological Innovation
Tuscany Region 24 june
15:20 - 15:50
Content Marketing
A different marketing: strategic thoughts for uncertain times
This session will address marketing strategy in an era where new, disruptive forces are impacting planning, execution, and creativity. Drawing on established frameworks, Giorgio Soffiato will explore the marketing plan from both a strategic and practical angle. We will analyze how to build a solid path that balances long-term vision with the flexibility required by today’s turbulent market, providing a clear roadmap to navigate uncertainty without losing sight of business objectives.
Marketing Director
Marketing Arena Spa 24 june
15:20 - 15:50
Brand Strategy
Nobody Wants You to Be Original
The audience isn’t looking for originality. They want to recognize themselves. They seek the comfort of the familiar, the confirmation of their own ideas. They want to see themselves reflected in words they didn't know they had inside. This is why memes, tropes, jokes, and formats repeat infinitely: virality is simply rewriting what everyone already knows, with a slightly different twist. We defend the idea of originality as a measure of value because we are afraid to admit it’s not true. Admitting that a content’s success stems from skill, context, timing, and a pinch of luck strips the magic away from the myth of the "genius." It’s a less romantic story, but a truer one. If anyone can remix, then anyone can succeed. And that is exactly what scares us. The myth of originality is overrated, but imagination is not. True skill lies in reimagining, recombining, and transforming what already exists into something surprising. Ideas explode when a familiar model is bent at just the right angle. If this bothers you, then ask yourself: “Would I rather defend the illusion of being original, or create something that actually gets people talking?”
Advisor sui temi di Marketing, Branding e Comunicazione
24 june
15:20 - 15:50
Journalism
The Middle East: A World Under Pressure
The wars in the Middle East that broke out after October 7, 2023, are not distant conflicts. They concern us closely due to the cultural, economic, and strategic ties linking that region to Europe. Crucial energy supplies, trade, and routes pass through there; every escalation impacts prices, inflation, and global security. These tensions involve major powers and new geopolitical balances, directly influencing our future.
Analyst & Researcher
Osservatorio sul Mediterraneo (OSMED) 24 june
15:20 - 15:50
Advertising
Amazon Ads: How to Dominate CPC Inflation and Beat Low-Price Competitors in the Child Safety Industry
In a market where CPC has tripled year-over-year, how can a leading brand maintain its efficiency? We will analyze an international case to understand how a surgical catalog management approach can help overcome the growing pressure from low-price competitors. In this speech, we will explore the strategy that enabled Britax to position itself at the 55th percentile in spend compared to top sellers, while reaching the 90th percentile in attributed sales—turning rising costs into a competitive advantage
Senior Client Lead
Precis 24 june
15:20 - 15:50
Backend & Cloud
Incompetence as a Systemic Risk: The Hidden Cost of Technical Debt in the Banking Sector
The Cloud was supposed to be a land of flexibility and savings, but for many organizations in Italy, it has turned into a black hole. Why? The truth, unfortunately, lies in structural incompetence. We are not talking about a lack of effort, but rather the organizational capacity to navigate at speeds that differ from technological ones. In this talk, we will examine real-world data and examples from the banking sector to determine the actual costs of these issues: from Monoliths in the Cloud, explaining why migrating legacy problems to new environments doubles costs without adding value, to "Hoped-for" Security and the economic risk of delegating security to individual goodwill rather than automating it on the platform. Finally, we will explore the solution through Platform Engineering: how to create a "software factory" that protects the company from human error and scales in terms of cost-effectiveness rather than price. A thought-provoking session for CEOs and CTOs who want to put an end to the costs of inefficiency and take control of defining the future.
Platform engineer
Imola Informatica 24 june
15:20 - 15:50
Book Presentation
“Who Really Decides? Business Strategies Across AI, Data, and Identity”
Digital Strategist - Design Method Author
Design Marketing Marketing consultant and trainer
Daniele Rizzi Marketing Consulting Administrator & SEO Specialist
PNT SOLUTIONS SRL Moderator
Libri di Marketing Moderator
Libri di Marketing 24 june
15:20 - 15:50
Data & Analytics
SEO Data Warehouse with BigQuery and Dataform
Here’s how we built our SEO Data Warehouse in BigQuery at Würth Italia. First-party data combined with data from the SERP and specialized APIs. We created a true backbone that powers all our agentic workflows while also improving the quality of reporting and analytics. A practical talk that walks through every step of the design and implementation process, from raw data to insights!
SEO Senior
Würth Italia 24 june
15:20 - 15:50
Query the Future
Web analytics framework: you have the tools, you have the data... but how do you turn them into action?
Data Analyst
Search On Media Group Data Analytist
Search On Media Group 24 june
15:20 - 15:50
UX & UI
Beyond the Homepage: Designing E-commerce for the "Undecided"
Most e-commerce users land on a Product Detail Page (PDP) or a Product Listing Page (PLP), rather than the homepage. Yet, the majority of sites are still designed as if the customer journey were linear. This session explores the "Discovery Gap": the disconnect between the experience a site assumes and the one the user actually encounters. Through Storeis case studies, A/B testing, and UI patterns, we will examine how to rethink PDPs, PLPs, and internal search to transform every landing point into an effective hub for discovery and conversion.
Head of UX&CRO
Storeis Srl UX & CRO Specialist
Storeis Srl 24 june
15:20 - 15:50
Automation & CRM
Title in progress!
Senior Manager
Publicis Sapient 24 june
15:30 - 15:50
AI Solutions
From Content to Intelligence: turning complex content into cutomated decision-making
Every organization manages an information legacy fragmented across heterogeneous documents and content. Document Intelligencetransforms this into structured, actionable data: an AI platform that understands, organizes, and integrates information directly into business processes. A cross-functional suite, adaptable to various contexts, that enables more efficient workflows, more reliable data, and faster decision-making — from onboarding to compliance, and from customer care to finance.
Head of Innovation & Development
Datlas Group 24 june
15:30 - 15:50
Startup & VC Plenary
Mittelstand Meets Deep Tech: The Future of Innovation in German Engineering
Focusing on Germany's strength in 'Mittelstand' (small/mid-sized industrial leaders) and its push into deep tech, especially in Industry 4.0 and green energy. Speakers will discuss the challenges of bureaucratic hurdles, the need for faster digital transformation, and how to define 'what matters' for a sustainable, industrial future.
Partner
Redstone VC Advisor
Davidson Venture Partner | Early Stage & Impact VC Investing
Sansar Ventures Data & AI Manager
Vsquared Ventures 24 june
15:30 - 15:50
Tech For Business
Made in Italy without borders: how AVASK supports companies' international expansion
With over a decade of experience and an international presence in more than 15 countries, AVASK supports companies on their journey toward global expansion. This session provides a practical overview of our key services: tax compliance (OSS and foreign VAT registrations), environmental obligations (EPR), and customs procedures such as EORI. We will highlight how a global approach with deep local roots can streamline and accelerate international growth.
Head of Business Development Italy
Avask 24 june
15:30 - 15:50
Content Creators
Actress, Writer, Speaker & Content Creator
24 june
15:40 - 16:00
Fintech & Digital Assets
X402 Agentic Payments
Innovative Payments & Blockchain Strategic Advisor
24 june
15:45 - 16:05
Mainstage
Live Show!
pianist, composer and producer
24 june
16:00
Partner Events
Cybersecurity e NIS2
Il Registro .it (Cnr) propone un focus sulla direttiva NIS2 e il futuro della cybersecurity europea. L'incontro, dedicato ai nuovi obblighi digitali e alla gestione del rischio per imprese e PA, vedrà la partecipazione di Andrea Passarella, Direttore e Responsabile del Registro .it, e Andrea Rigoni, Founder and Managing Partner di Altirium.
24 june
16:00 - 16:10
Startup & VC Plenary
Title Coming Soon
24 june
16:00 - 16:20
AI Solutions
Governing AI Agents: Control, Risk, and Traceability Models
The automation of cognitive tasks currently necessitates control, traceability, and integration within corporate processes. This talk presents architectural patterns and real-world use cases based on multi-agent, agent loop, and agent swarm approaches, with a focus on governance models, risk management, and auditability. The objective: to render agentic systems reliable, scalable, and consistent with organizational responsibilities.
Chief Technology Officer
Dilaxia S.p.A. 24 june
16:00 - 16:20
Digital Marketing & Business Solutions
A new playground for brands: testing with new strategies through AR Glasses
In a landscape where brands are constantly seeking new ways to connect, AR Glasses are introducing unprecedented scenarios for interaction and digital presence. This talk explores how these devices—born from a gaming and interactive DNA—can evolve into strategic tools to design experiences, activate new touchpoints, and rethink the relationship with audiences.
CEO & Co-Founder
Melazeta srl 24 june
16:00 - 16:20
Content Creators
The New Languages of Pop Comedy, Inside and Beyond Social Media
A conversation about what it means to create pop comedy today, between social media and new languages of entertainment. A discussion on the creative process behind comedy that moves between writing and improvisation, on the role of algorithms and communities, and on the boundary between lightness, responsibility, and irony in portraying contemporary reality.
Comico, content creator, podcaster
Autore, content creator, podcaster
24 june
16:00 - 16:40
Tech For Business
PerfeTTO Network: The AI-first platform for technology transfer in the Life Sciences
How can technology transfer in the Life Sciences be accelerated? The PerfeTTO Network presents its AI-first digital platform, which integrates analytics, matching, and decision-support tools to connect research, industry, and investors, simplifying processes and enhancing the value of innovation. The talk illustrates the platform—developed within the Italian network of technology transfer offices in the Life Sciences sector, funded by the Ministry of Health and created in partnership with the technology partner Gruppo Maggioli—showing how it is possible to build a digital ecosystem capable of generating economic and social impact.
IT Project Manager
Gruppo Maggioli Innovation Manager
IRST IRCCS 24 june
16:00 - 16:40
Start the Future
You can’t say anything anymore… or can you? Marketing, Journalism and Publishing in conversation
A round table bringing together journalism, marketing, and entertainment to explore the role of language in shaping social perception. Through case studies and real-world examples, the panel addresses topics such as neurodivergence, gender stereotypes, body shaming, and racism in contemporary media and communication. Moving across news, advertising, and digital content, the session combines critical analysis, practical insights, and satire.
Consulente di Marketing Digitale & Comunicazione
Marketing On Demand Art Director & Gender Editor
Grazia Factory Giornalista & Senior Content Producer
Radio 24 Content Creator & Comico di Zelig
24 june
16:00 - 17:00
Future-Conscious Innovation
A Necessary Future: Digital Humanities
“All this beauty without a GPS navigator," sings Ligabue. In this new event dedicated to Digital Humanities and its projects, we will journey through the artistic and cultural heritage of our region, discovering how technological innovation and immersive digitalization can enhance and give new value to it.
Head of Office
European Historic Houses Manager
Clust-ER BUILD Project Manager
Romagna Tech CEO
KEDOS SRL Responsabile Settore Patrimonio culturale
Regione Emilia-Romagna 24 june
16:05 - 16:10
Mainstage
Opening Session 2!
24 june
16:10 - 16:20
Mainstage
Rockin’1000: When a Thousand People Become One Band – From a Wild Idea to a Global Movement
Founder
Rockin'1000 24 june
16:10 - 16:25
Digital Health
Beyond the Clinic: How Digital Tools Are Redefining Patient Relationships in Australian Primary Care
Digital health is reshaping how primary care connects with patients beyond face-to-face visits. This presentation examines how general practitioners in Victoria, Australia integrate tools like SMS messaging into routine care to maintain relationships and support prevention. A case study on HPV vaccination outreach illustrates the potential of scalable, patient-centered digital interventions.
Dottoressa,MD, MPH
University of Bologna and Melbourne University 24 june
16:10 - 16:30
Startup & VC Plenary
Albania: The Adriatic Gateway to Digital Transformation in the Western Balkans
A dedicated discussion on Albania's emerging innovation landscape. The focus is on leveraging a young, digitally-savvy population and strategic geographic location, while addressing the need to strengthen institutional support and attract foreign direct investment to define "what matters" for sustainable national growth.
CEO
Keiretsu Forum Southeast Europe Founder & Managing Director
ALBAN Global Network 24 june
16:10 - 16:30
Fintech & Digital Assets
Tech Lawyer
42 Law Firm 24 june
16:10 - 16:40
Content Marketing
Shaping the Sound of the Future: AI for Audio and Podcast Production
In an era where artificial intelligence actively enters creative processes, our conceptualization of music and audio is undergoing a radical transformation. In this speech, we will explore how AI can support audio and podcast production, examining the various creative stages (scriptwriting, musical composition, mixing, and mastering). We will analyze tools and instruments that enable the generation of synthetic voices, the transformation of one's own voice, the creation of entire tracks from text prompts, or the implementation of auto-editing solutions for podcasts. Finally, we will look toward the future: what will be the role of the musician, the producer, and the sound designer in a landscape where AI can both extend and redefine creativity?
CEO & Podcast Producer
Vocal 24 june
16:10 - 16:40
Book Presentation
Book Presentation: Trame di Guerra
24 june
16:10 - 16:40
Legal Tech
Your business is not your own. How to defend yourself against the power of platforms that can shut down an SME with a single click.
Small and medium-sized enterprises operate within digital ecosystems they do not control, developing a tangible dependency on major platforms over time. This presentation analyzes this structural dependency and the resulting power imbalance. Sudden account closures, withheld funds, opaque algorithms, and unanswered complaints produce immediate effects on turnover and business continuity. Hence, the examination of applicable regulations, their level of implementation, and the protective instruments currently available. A pragmatic intervention for those seeking to protect their business before someone else decides whether it may continue to exist.
Lawyer & Founder
Polimeni.Legal 24 june
16:10 - 16:40
Journalism
Journalist
La7 24 june
16:10 - 16:40
Agentic AI
Agentic Experience Architectures
Agentic Experience Architectures (AEA) shift AI from task-based automation to journey-structured, context-aware, adaptive intelligence. Agents are organized by user journeys, splitting into: Journey agents that guide intent and decisions, Utility agents that provide memory, retrieval, reasoning, and governance. AEA introduces a layered orchestration model — planner → orchestrators → routers → agents — enabling traceability, safety, and efficient multi-agent collaboration. It fits best where reasoning and user experience must co-evolve (copilots, analytics, Vertical Saas, healthcare, creative tools, enterprise platforms). Security becomes zero-trust, policy-bound, and identity-based across all stages. AEA uses shared state and intent schemas to synchronize reasoning and UX, allowing adaptive, explainable interfaces. With reusable templates, observability, and continuous learning loops, AEA significantly improves:
latency, containment, trust, explainability, cost, and multi-agent yield.
AI Architect
Bovtenko.AI 24 june
16:10 - 16:40
Backend & Cloud
Backend in the age of AI: becoming a 10x developer with Claude and MCP
Being a great backend developer isn't enough anymore. The top 1% now works AI-first: leveraging their seniority to lead, while using tools like Claude Code and MCP to execute 10x faster. Join me to see exactly how I do it, in practice.
Team Lead & Backend Lead
Humans.tech 24 june
16:10 - 16:40
Data & Analytics
ADV & CRO: A conversation that’s (Almost) missing — Why it’s time to unite them
ADV and CRO are often managed by separate teams, yet their integration is essential. CRO is not just a UX discipline—it has a direct impact on the primary KPI that drives the success of many campaigns. It is no longer sustainable for media teams to overlook CRO, nor for optimization teams to ignore the quality and intent of incoming traffic.Having started my career in media agencies and now working at Contentsquare, I aim to highlight this gap and share practical ways to better integrate these two areas, drawing on examples from leading Italian brands we work with on a daily basis.
Account Executive - South Europe
Content Square 24 june
16:10 - 16:40
Query the Future
Beyond Models: How Do We Build AI Systems That Create Real Value?
Head of AI
Search On Media Group 24 june
16:10 - 16:40
EduTech
AI Can Provide Answers. Who Teaches How to Ask the Questions? Girls Code It Better: Digital Education and Mentoring
Artificial Intelligence generates increasingly effective answers, but the ability to formulate questions, evaluate information, and make decisions remains uniquely human. Drawing from the experience of Girls Code It Better, this presentation explores the role of digital education and mentoring in developing critical thinking, autonomy, creativity, and awareness. A concrete case study showing how technology can amplify learning without replacing personal growth.
Teacher, Trainer, and Coordinator Tutor
24 june
16:10 - 16:40
Automation & CRM
Title in progress!
CEO
Snyffo 24 june
16:10 - 16:40
Brand Strategy
From Club to Brand: Building a global community in modern football
A club with 120 years of history that speaks every day to 100 million people around the world. Lorenzo Serafini, Head of Digital Communications at Atlético de Madrid, explains how this connection is built: not only through the right content, but through a clear vision of what it means to belong to something bigger than a football club.
Head of Digital Communications
Atlético de Madrid 24 june
16:10 - 16:40
AI & Business Transformation
Abby: ABB's Internal, Award-Winning AI Platform
The session illustrates how ABB moved from a Gen AI proof‑of‑concept to a scalable platform adopted by 40,000+ employees, driving a shift in mindset and ways of working. The audience will learn about: -Technology setup: how Abby is built, secure cloud hosting of 15 LLMs, privacy, compliance and system integrations. Capabilities and adoption: user features, Agent Marketplace, APIs, and adoption at scale. Governance and education: global rollout in an agile, decentralized organization supported by education initiatives.
Global Digital Marketing Leader
ABB Data Science Manager
ABB 24 june
16:10 - 16:40
Social Media Strategies
AI and TikTok: Have They Destroyed Creativity Together?
"TikTok is the platform that rewards authenticity, so AI content isn't meant for TikTok." But is that really true? This session explores how brands and creators can leverage AI and vertical content without losing their identity, uniqueness, and authenticity. Because technology doesn't kill creativity—laziness does.
CEO & Co-Founder
Dietro Ogni Comunicazione Head of Content
Dietro Ogni Comunicazione 24 june
16:10 - 16:40
UX & UI
Service Design Drinks Bologna as a living lab: comparing theory and reality in the discipline
Through the insights gathered from the Service Design Drinks Bologna—open, informal meetups designed to connect designers and innovators—we will explore the gap between methodologies, the ideal impact of the discipline, and the complexities brought by companies. A collective journey through tools, stakeholder management, and open innovation to analyze how the Bologna business ecosystem shapes the community and redraws the method directly in the field.
Service Designer & Design Thinking Facilitator
Service Design Drinks Bologna Service Designer & UX Researcher
Service Design Drinks Bologna 24 june
16:10 - 16:40
Advertising
Forms lie, sales don’t: the guide to Value-Driven Search
The goal is to show how to evolve lead generation by optimizing for value rather than volume. Through a case study in the Education sector, I will explain how integrating CRM data allows Search and Performance Max algorithms to learn from advanced funnel stages such as SQLs and Opportunities. We will see how Value-Based Bidding increased the lead-to-appointment rate from 11% to 39%, while eliminating out-of-target leads.
Digital Advertising Strategist
WMR Group 24 june
16:10 - 16:50
Music & Art
The Sound of Streaming: The Common Thread Between Music, Media, and Major Productions
In the age of on-demand entertainment, music has increasingly become a strategic asset that defines the global success of content. In a rapidly evolving landscape, the role of the Music Executive is also changing fast, becoming a key figure capable of navigating between integration with record labels and the creation of true marketing ecosystems, where soundtracks and brand storytelling reinforce one another.
Through the analysis of some of the most iconic productions by giants such as Netflix and Amazon MGM Studios, it becomes possible to define the aesthetic shift currently underway: why do contemporary series have a “sound” so different from the cinema of the past?
Does the binge-watching trend affect composition and drive the rise of hybrid languages blending different genres? How can we prepare for a market in which Artificial Intelligence may handle “functional music,” leaving human composers with the task of creating emotional identity and iconic themes?
Manager, Music Creative & Production
Netflix EMEA Manager Film & TV
Sony Music Publishing 24 june
16:20 - 16:30
Mainstage
GETEC - Shaping the energy transition
Senior Manager Business Development & New Technologies
GETEC PARK.SWISS 24 june
16:20 - 16:40
Content Creators
Youtuber & Content Creator
24 june
16:20 - 16:40
Digital Marketing & Business Solutions
Not Just Humans—AI is Browsing Your Site Too: Why Traditional Analytics No Longer Cuts It for SEO (and GEO)
This session explores an increasingly fragmented web, where cookies, ad blockers, GDPR, and AI complicate the collection of reliable data. Since 2023, Publytics has provided privacy-first analytics with real-time data and a user-friendly interface. Today, however, websites also receive AI visitors that remain invisible to traditional analytics tools. This is where Honeylog comes in: a server log integration system designed for those who want to stop operating in the dark and effectively improve brand perception, SEO, and GEO over the long term.
CEO & Founder
Publytics 24 june
16:20 - 16:50
StartupDay - Roundtable Stage
Roundtable - Investimenti per l'Innovazione
24 june
16:25 - 16:40
Digital Health
Don't call them Influencers – How influential patients are changing the way we talk about health online
Talking about illnesses on social media? That’s exactly what patient communities do: 87% seek information online, 79% look for connections with others, and 76% compare experiences after medical visits. This trend highlights the growing importance of influential patients who, drawing from their own experiences, provide practical and emotional support to others. In the talk "Don’t Call Them Influencers", we will explore their role in online healthcare communication.
Digital Supervisor
The Bloc Milano 24 june
16:30 - 16:45
Mainstage
Title Soon Online
Country Manager Italy
Trade Republic Head of Southern Europe
Klarna 24 june
16:45 - 16:55
Mainstage
Title Soon Online
24 june
16:50 - 17:10
Start the Future
The Pink Tax: The Price of "Tech for Her"
Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.
Founder & CEO
Womenpreneur 24 june
16:55 - 17:05
Mainstage
The Future of AI Infrastructure: Bologna and the European AI Ecosystem
President
Cineca 24 june
17:00 - 17:15
Digital Health
From Generative AI to Governed AI: A New Architecture for Healthcare
Many AI initiatives in healthcare remain isolated chatbots or demos. ASP Siracusa proposes a different approach: designing AI as a governed component of clinical-organizational processes. The talk will demonstrate how prompt programming, orchestration, domain constraints, human-in-the-loop, and auditability enable the creation of more reliable and adoptable solutions. Participants will take away a concrete framework for designing high-value public AI.
Data Analyst & AI Solution Architect
Azienda Sanitaria Provinciale di Siracusa 24 june
17:00 - 17:20
AI & Business Transformation
AI Leader & Host
You & AI - Stealth Mode 24 june
17:00 - 17:20
UX & UI
Accessibility and UX in Practice: From Training to Assessment of a Digital Ecosystem
How do you build internal accessibility skills and apply them to a real-world project? In this session, we present a concrete case study developed alongside a client in the digital financial services sector (payments, prepaid cards, and top-ups), featuring their direct perspective on stage. We will start with the training experience provided to the client’s team, designed to foster autonomy in accessibility analysis: from official guidelines (UNI CEI EN 301549 and WCAG) to the use of tools, screen readers, and evaluation methodologies. We will then dive into the actual assessment of the website and app, which identified over 160 unmet success criteria across various touchpoints and devices. We will show how these findings were translated into concrete design requirements, leading to a remediation plan and formal accessibility documentation. The presentation will be enriched by the client’s direct contribution, sharing challenges, organizational impacts, and the value generated. The goal is to offer a practical, replicable framework on how to integrate training and design to make accessibility a structural part of UX processes.
Partner & Head of UX
Conflux Head of Design
Mooney 24 june
17:00 - 17:20
Agentic AI
From AI Hype to ROI: A Business Framework for Reliable AI Agents
The current landscape of AI technologies often feels like a Swiss Army knife: incredibly powerful, but business leaders are left guessing which tool to use for which problem. Furthermore, early enterprise attempts to deploy AI often rely on fragile, monolithic instructions that lead to unpredictable results, hallucinations, and high costs. This actionable session cuts through the hype to provide a practical, executive-level framework for building reliable AI solutions.First, we establish clear, strategic rules of thumb by walking through relatable enterprise scenarios, from field operations to executive data dashboards. We will demystify core AI architectures by focusing purely on their business utility: when to use AI for secure data retrieval, when to integrate it safely as hands within your existing enterprise systems, and when to deploy autonomous teams of agents to handle complex, multi-step workflows. Next, we introduce a paradigm shift in AI deployment: Agentic Skills. Instead of building unpredictable AI from scratch, attendees will learn how to implement modular, plug-and-play capabilities. These act as strict rulebooks and quality-assurance checkpoints, reducing errors and operational costs. Business leaders will leave this session equipped with the strategic clarity needed to stop experimenting with fragile AI and start deploying scalable, cost-effective solutions that drive tangible enterprise value without getting lost in the technical acronyms.
Senior Software Engineer & Tech Lead
Google 24 june
17:00 - 17:20
EduTech
Learning the Future Through Play: Educating Children on Environmental Respect
Children learn naturally through play, relationships, and hands-on experiences—and this is where the future of our planet begins. With Paper Eco’s “Educhiamo il Futuro” (Educating the Future), we rediscover the value of social and creative activities that foster environmental awareness, empathy, and collaboration. This educational and social project puts new generations at the center, guiding them toward a more responsible, sustainable, and human culture.
Partner
Paper Eco Srl 24 june
17:00 - 17:30
Backend & Cloud
From Telemetry to Tests: Building Agentic QA Loops with MCP and Playwright
The way we build E2E tests is changing. We are moving from static test suites and copy-pasted AI snippets toward agentic workflows where autonomous agents can explore applications, generate tests, validate assumptions and repair failures directly inside the development environment. In this talk we will explore how Model Context Protocol (MCP), Playwright Test Agents and runtime telemetry can be combined to create a real agentic QA loop driven by production signals and user behavior. Starting from a simple application, we will build a practical workflow where telemetry and real user flows are transformed into dynamic test specifications consumed by autonomous Playwright agents.
Through live examples we will analyze:- Planner Agents that convert runtime signals and human intent into structured test plans- Generator Agents that produce executable Playwright tests while validating selectors and assertions live- Healer Agents that automatically repair unstable or broken tests- how telemetry and observability data can influence testing priorities- the guardrails needed to safely govern autonomous QA workflows
The focus of the session is not “AI that writes tests faster”, but how QA Engineers can evolve from test script authors into orchestrators of quality systems powered by agentic loops and runtime feedback.
Through live examples we will analyze:- Planner Agents that convert runtime signals and human intent into structured test plans- Generator Agents that produce executable Playwright tests while validating selectors and assertions live- Healer Agents that automatically repair unstable or broken tests- how telemetry and observability data can influence testing priorities- the guardrails needed to safely govern autonomous QA workflows
The focus of the session is not “AI that writes tests faster”, but how QA Engineers can evolve from test script authors into orchestrators of quality systems powered by agentic loops and runtime feedback.
Senior Test Engineer
Nearform 24 june
Space Economy
Program in progress!
24 june
17:00 - 17:30
Book Presentation
Synthetic Lovers: Sex, Relationships, and Intimacy in the Age of Artificial Intelligence
How does desire change in the age of artificial intelligence?The book explores new forms of intimacy between humans, artificial agents, virtual influencers, and sexbots, showing how technologies and platforms are transforming relationships, affectivity, and the erotic imagination.A sociological journey through simulation, digital emotions, and increasingly blurred boundaries between the real and the artificial.
Professor of Digital Media Sociology
Università di Catania 24 june
17:05 - 17:25
Mainstage
Title Soon Online
UN Human Rights Council Special Rapporteur
24 june
17:15 - 17:30
Digital Health
Voice as Data: AI for Extracting Clinical and Organizational Value in the Healthcare System
Voice is one of the richest and least explored sources of data in healthcare: not only a tool for communication, but a biomarker capable of reflecting patients' physical and mental health. Through Artificial Intelligence techniques applied to voice analysis, it is now possible to transform speech into actionable insights at both a clinical level (early diagnosis, monitoring of neurological and respiratory diseases, psychological support) and an organizational level (optimization of triage flows, contact center interactions, automation of CUP/booking processes).The case study will show how integrating voice analysis AI models within digital healthcare ecosystems can:Improve the quality of care through predictive signals hidden in the voice.Enhance booking and support systems (CUP and call centers) with voice AI tools to reduce operational workloads.Provide new population metrics for public health (Population Health Management).
Innovation Manager
GPI SPA 24 june
17:20 - 17:50
UX & UI
Design ROI: Reducing CAC and Boosting LTV Through UX
Startups often underestimate how design impacts growth metrics. Drawing from 150+ product launches with YC and Stanford StartX alumni, Sergey Krasotin shares actionable UX/UI strategies that directly cut customer acquisition costs and increase lifetime value. Expect real case studies, tested frameworks, and practical methods you can apply tomorrow.
Design Director & CEO
Humbleteam 24 june
17:25 - 17:40
Mainstage
Title Soon Online
24 june
17:40 - 17:50
Mainstage
Robotic Natives: Imagining a World Shared with Robots
Head of the NuBots Research Unit and Coordinator of JOiiNT LAB
Istituto Italiano di Tecnologia 24 june
17:50 - 18:00
Mainstage
Stereotypes, Irony, and Other Serious Matters
Comedian
24 june
18:00 - 18:10
Mainstage
Title Soon Online
Deputy Public Prosecutor
Court of Reggio Calabria 24 june
18:10 - 18:30
Mainstage
The New Public Information Architecture: AI, Media, and Politics
Journalist
La7 24 june
18:30 - 18:35
Mainstage
Closing Day 1!
24 june
Fintech & Digital Assets
Program in progress!
24 june
Start the Future
Program in progress!
24 june
AI Solutions
Program in progress!
24 june
Music & Art
Program in progress!
24 june
Automation & CRM
Program in progress!
24 june
Startup & VC Plenary
Program in progress!
24 june
AI & Business Transformation
Program in progress!
25 june
Mainstage
Co - Hosting
Chairman
WMF - We Make Future Journalist
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics 25 june
Made in Italy Futures
Program in progress!
25 june
09:00 - 19:00
Tech Show & Experiences
Dronesoccer - 1st European Championship
Durante la prossima edizione del WMF, si svolgerà in esclusiva il primo Campionato Europeo di Dronesoccer, l'innovativo esport con droni: oltre ad assistere alla competizione, potrai provare in prima persona l'emozione di questo innovativo eSport.
25 june
09:00 - 19:00
Tech Show & Experiences
Campi da gioco
Dal Busker al BSKIN, dalla pallamano alla pallavolo fino al ballo Country, passando per simulatori di volo e guida al WMF ti aspettano aree interattive per provare sport tradizionali e attività immersive. In collaborazione con Vero Volley, FIGH, EISI, FIPAV, e le associazioni G.R.D - genitori ragazzi down, In.Da.Co., Western Academy e Aero Club pavullo, potrai cimentarti in sfide reali o virtuali, tra movimento, divertimento e tecnologia.
25 june
09:45 - 10:05
Mainstage
Live Concert!
25 june
10:00 - 12:30
Partner Events
ITSSI
L'evento di formazione, con momenti di confronto e dialogo, dedicato alle PMI realizzato dall' Istituto Tecnico Superiore Servizi alle Imprese.
25 june
10:00 - 12:30
Partner Events
La via del Digitale per le imprese italiane - Evento riservato agli associati
Tappa del roadshow di Assintel dedicata alle imprese, con dati, casi concreti e networking per approfondire l'intelligenza artificiale come leva di competitività e crescita nel mercato digitale italiano. L'evento è Riservato agli associati.
25 june
10:00 - 18:00
Tech Show & Experiences
Tesla - Test Drive
Durante i tre giorni del WMF potrai vivere l’esperienza unica di guidare una Tesla grazie alla Test Drive Area dedicata. Un’occasione esclusiva per testare in prima persona le prestazioni e la tecnologia dei veicoli elettrici che stanno rivoluzionando il futuro della mobilità sostenibile. Prenota il tuo slot e preparati a salire a bordo!
25 june
10:00 - 18:00
Tech Show & Experiences
Edimotive - Test Drive
Area esperienziale di Motor1 sulla mobilità elettrica, con talk live e test drive per approfondire la transizione energetica attraverso il confronto con giornalisti e prove su strada dei veicoli.
25 june
10:05 - 10:20
Mainstage
Opening Ceremony - Day 2!
25 june
10:15 - 10:55
Future-Conscious Innovation
How much does exclusion cost us? Practical experiments of society in the metaverse
We often ask ourselves how much inclusion costs us, but the real question is: how much does it cost us not to do it? Do we truly know how much it weighs on public finances not to implement social inclusion policies? If you’ve ever thought, “I could do this better,” you are officially invited to take control of our metaverse and build your own vision of society, discovering the price of your ideas.
Founder
Includia Communication and Event Specialist
Clust-ER Innovate 25 june
10:20 - 10:30
Mainstage
Title Soon Online
25 june
10:20 - 10:35
Mainstage
Institutional Greetings
Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy
Emilia-Romagna Region Director of Digital Agenda Policies
Emilia-Romagna Region Manager
Service Innovation Clust-ER 25 june
10:30 - 18:00
Partner Events
Workshop AI - Flowerista - Ingresso limitato previa iscrizione
Prompt’n’Play compie 2 anni: sperimenta la co-progettazione di contesti con l’Agentic AI, usando Prompt’n’Play e BrAIn e ricevendo feedback in tempo reale dagli algoritmi. L'evento prevede due workshop da 30 posti e uno spazio aperto per esplorare un serious game già scelto da molte aziende per l'AI Adoption. Un'occasione unica per collaborare con l'IA generativa, allenando pensiero critico, laterale e intelligenza collettiva.
Vuoi partecipare? Visita la sezione dedicata nella pagina dei Side Events.
Vuoi partecipare? Visita la sezione dedicata nella pagina dei Side Events.
25 june
10:35 - 10:45
Mainstage
Title Soon Online
Undersecretary of State to the Presidency of the Council of Ministers with responsibility for Information and Publishing
Presidency of the Council of Ministers, Italy 25 june
10:45 - 10:55
Mainstage
Living the Future: The City of the Fourth Space
Councillor for Urban and Strategic Territorial and Coastal Planning
Municipality of Palermo 25 june
10:55 - 11:10
Mainstage
Humanistic Capitalism: Enterprise, Sustainability, and the Creation of Human Value
Founder & Chief Executive
Brunello Cucinelli 25 june
11:00 - 13:00
Startup Arena
Build What Matters: Technological Disruption, Finance, and Scalable Infrastructures
This session explores the frontiers of deep tech, focusing on artificial intelligence, robotics, aerospace, and cybersecurity. As a core element, this part of the program also explores financial innovation (FinTech, InsurTech & Blockchain), thus showcasing the infrastructures that are redefining industry paradigms.
Head of R&D
Cyberating Srl Founder & CEO
Steel pyramid COO
smartFAB CEO
Wormsensing Partner, Europe Zone
QuikBot Founder/CEO
5U AI CEO
Litech CTO
Cobalto Founder and group CEO
Genesi AI Marketplace Chief Technology Officer & Co-Founder
SentinelForge AI CEO
GraphiCore CEO & Founder
BeChained Operations Manager
BuildingHow Team CEO & Founder
Astreo Founder & CEO
Opseed CEO, Founder
Niva Manifold Co-Founder & CMO
Fluid Wire Robotics Chief Executive Officer
Fundo.one Co-Founder&CEO
Keplera CEO
Bandit CEO
WealthRyse Co-founder & CTO
Visada CEO
TuPack Marketing Manager
Linknovate CEO
Navisio AI CTO
TrustWatch Founder & CEO
Lakmoos AI CEO & Founder
Emome Technologies Managing Director
Brainfood Intelligent Media Cloud Founder & CEO
Doitforme.eu CEO & Founder
Prodigy Products CEO
Livener Ltd CEO
Redpine AI CEO
Ginga Founder
Impactio Founder
Flyvini CEO
Theia Sense CEO, CTO
Capsule Corporation Strategic Lead
ReQurv Co-Founder and CEO
SupraOS Sales Director
Zerynth CEO & Co-Founder
Orbiant CEO / CTO
ShareAI Founder
Refyner CEO & Founder
Getpin Director of Growth
MaestroHub CEO and Co-founder
Mirai CRO & Co-founder
Now Vision 25 june
11:10 - 11:20
Mainstage
Three Lessons from Two Decades Inside Google
Chief Brand
Google 25 june
11:10 - 11:30
Start the Future
Reclaiming Our Shared Humanity: Navigating Global Fragility Through Dialogue, Dignity, and Collective Responsibility
In an era where international law is increasingly undermined, multilateral trust is eroding, and power rivalries threaten global stability, the very fabric of our shared humanity is being tested. Dr. Siyabulela Mandela’s keynote explores how today’s fractured world can rediscover its moral compass by re-centering diplomacy on empathy, justice, and mutual respect. Drawing from the legacies of peacebuilding and the enduring wisdom that liberty and humanity are inseparable, this address calls for a renewed commitment to bridge divides between North and South, state and citizen, progress and principle. Through a lens of diplomacy, human rights, and humanitarian action, Dr. Mandela will illuminate how inclusive dialogue and collective responsibility can reshape the international system, not merely to manage crises, but to transform fragility into an opportunity for lasting peace, shared prosperity, and restored global trust.
Founder
Mandela & Associates Consulting 25 june
11:10 - 11:40
Book Presentation
Turn Yourself into a Brand — Strategies and Principles for Effective Communication
When you work on your positioning, you are not engaging in an exercise of vanity but in one of responsibility. It means building authority, cultivating presence, and generating trust. Investing in your personal brand is like paying a premium on an insurance policy for your career. You don’t know when you’ll need it, but you do know that moment will come. Every professional journey goes through crises, changes, and interruptions. It is then that reputation becomes the lifeline that keeps you afloat. The most valuable asset you can build is not a perfect CV, but a network of real relationships. Not just followers, but people who know you, read you, and have seen you at work. Connections that, at decisive moments, can open doors, signal opportunities, become clients, or offer support. Being a brand is not only for creatives or content creators: it applies to everyone. A lawyer, a doctor, or an engineer all need to be perceived as trustworthy. Because trust is the true currency that governs every decision. Cultivating your positioning means actively shaping the narrative of who you are, with consistency and authenticity. It is patient work that places you in the memory of those you meet. So when the day comes that you need that memory, you won’t be starting from zero: you will be drawing from what you have already sown. Is there truly a safer way to build your career than this?
Founder |Author | Storyteller
La Content Advisor sui temi di Marketing, Branding e Comunicazione
Publisher & Moderator
Hoepli Editore 25 june
11:20 - 11:50
Startup & VC Plenary
International scaling of mobility startups: bridging Italy and Europe
The roundtable will address the specific struggles of mobility startups (including policies, investments, network connections), and how these startups have dealt with them, working towards a better-connected Europe and more liveable cities
Head of Investments & Portfolio Managers
EIT Urban Mobility CTO & Co-Founder
Arxax VP Sales & Strategic Partnership
NexDash 25 june
11:30 - 11:45
Mainstage
Dual-Use Technologies and Strategic Sovereignty Across AI, Cybersecurity, and Capital Ecosystems
Chief Executive Officer
28 Dgtl General Partner
Zero One Hundred VC Partners Growth Lead
Zest Group 25 june
11:30 - 11:50
Start the Future
For us, by us: how no-code tools are empowering activism
I'll share how non-profit and grassroots organizers are using no-code tools to build powerful digital infrastructure for their movements. Drawing from my experience in digital organizing and no-code development, I'll show how these accessible technologies are revolutionizing activism by putting technical power directly in people’s hands. Through real-world examples and practical insights, I'll show how no-code solutions are helping build more sustainable and independent movements.
No-Code Strategist for Social Movements
Agence Rouge Le Fil 25 june
11:30 - 11:50
AI Solutions
AiOn: The AI platform making retail autonomous, predictive, and personal
With AiOn by SatisFactory, retail enters a new era: the age of intelligent stores. Thanks to AI, every customer can be recognized, understood, and guided in real-time by digital personal shoppers capable of advising, customizing, and taking proactive action. No more fragmented experiences, but a single continuous relationship that merges data and conversations, transforming every interaction into value for both the customer and the retailer, wherever it takes place.
Marketing Director
Satisfactory Group 25 june
11:30 - 11:50
Tech For Business
AuraVerse: the AI platform uniting data, processes, and decisions
This talk introduces AuraVerse, an AI‑native suite designed to help SMEs and professional firms transform data into insights, forecasts, and concrete actions. Through real-world examples and a practical approach, we will demonstrate how analytics, process automation, and artificial intelligence can become simple, truly effective tools for daily operations, overcoming the complexity typical of enterprise solutions.
CEO & Founder
TechVenture Consulting 25 june
11:30 - 11:50
Digital Marketing & Business Solutions
Marketing Automation and the AI Nightmare
Automation out of control, sky-high hype, and an embarrassing surplus of training courses. In a constantly shifting market where the only goal seems to be "keeping up," let’s focus on what actually matters: concrete results. At least as long as AI is working for us, and not the other way around…
COO & Co-Founder
Active Powered 25 june
11:30 - 11:50
Tech & Digital Insights
Project Leader - Marketing
L'Eco della Stampa 25 june
11:30 - 12:10
Content Creators
Making people laugh is serious thing.
Comedy as a structured language: writing, timing, audience engagement, and the development of content across multiple platforms.
Comedian & Content Creator
Chimera Agency Comedian and Content Creator
Chimera Agency Comedian and Content Creator
Chimera Agency Comedian and Content Creator
Chimera Agency Comedian and Content Creator
Chimera Agency 25 june
11:30 - 13:00
Partner Events
Aruba Business Digital School - Evento gratuito previa registrazione
Presentazione ufficiale e giornata inaugurale della 5^ edizione della Aruba Digital School, con formazione e confronto tra professionisti.
25 june
11:30 - 16:00
Partner Events
Consorzio Reluis, AI4I, ARTISTE - AI nell'ingegneria civile
Consorzio Reluis, AI4I e l'International Association for Artificial Intelligence in Structural Engineering realizzano un palco tematico interamente dedicato alla scoperta dell'intelligenza artificiale applicata all'ingegneria civile
25 june
11:40 - 11:50
Digital Health
Prevention is Life
“Prevention is Life | Made For Life STORIES” is a social impact initiative that leverages communication to foster a culture of prevention, build relationships, and develop tangible projects within communities, while also promoting screening activities and awareness campaigns. Through real stories and a human-centered approach to healthcare and diagnostics, the project connects technology, communities, and people. It promotes a vision where diagnostics is not seen as an isolated technical procedure, but as an integral part of an ecosystem built on care, trust, and shared value.
Public Affairs and Communication
Canon Medical Systems Italia 25 june
11:45 - 12:05
Mainstage
The Business of Global Success: Music, Brands and Leadership
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE) 25 june
11:50 - 12:10
Digital Marketing & Business Solutions
From Target to Conversion: Omnichannel Advertising That (Truly) Simplifies
In a landscape where AI, data, and personalization are rewriting the rules of digital marketing, the differentiator lies in the ability to reach the right individual, at the right moment, via the right channel. In this session, we will explore how TokyDigital enables omnichannel campaigns through centralized management, transforming operational complexity and fragmentation into a more rapid, measurable, and conversion-oriented flow. A journey through strategy, activation, and performance, with a concrete focus on compliance and targeting quality, without becoming lost in technicalities.
CTO
Toky Digital 25 june
11:50 - 12:10
Tech For Business
Out of Frame: how hybrid work excludes people — and what we can do about It
Work has changed forever, but hybrid meetings still don't work. It’s not just a technological issue—it’s an equity issue. Those working remotely are often invisible: they aren’t heard, they aren’t seen, and they don’t carry the same weight as those in the room. It’s called proximity bias, and it’s the true enemy of distributed teams. In this talk, we explore why this happens, what fuels it, and how technology can become part of the solution rather than the problem.
Country Manager
Owl Labs 25 june
11:50 - 12:10
Entrepreneurship
The financial statement is a dinosaur: the AI enterprise that measures itself in real time.
The annual financial statement is a twentieth-century industrial model. SMEs make decisions based on delayed and fragmented data. In the age of AI, this paradigm is obsolete. The Sempi® Method introduces a different architecture: accounting automation, a 0-100 Governance Score, and a continuous compliance dashboard. The enterprise does not merely record the past; it measures its own solidity in real time and anticipates risks and opportunities.
Founder & CEO
Sempi 25 june
11:50 - 12:10
Startup & VC Plenary
The next capital stack: Why community belongs at the table
The best European companies aren’t choosing between institutional capital and the crowd, they’re combining both. Three Community Funding protagonists operating in some of Europe’s most strategic verticals share what co-investment with VCs actually looks like from the inside: how community rounds validate markets, de-risk institutional bets, and turn thousands of small investors into the kind of ambassadors no marketing budget can buy. Anchored in data from the European Community Capital Landscape 2025 by Over Ventures, this panel makes the case for a new capital stack, one where democratizing access to venture-grade deals isn’t idealism. It’s just good finance.
Founder & Managing Partner
OverVentures CEO
Goparity CEO
Broccoli Head of Europe
Republic 25 june
11:50 - 12:10
AI Solutions
General Manager
Eikontech 25 june
11:50 - 12:10
Start the Future
They’re stealing your future: why people who work today are poorer than their parents (and how to reverse the trend)
Italy ranks 36th out of 39 OECD countries in financial literacy. AI promises to multiply productivity and incomes, but also to accelerate wealth inequality. In this talk, Marco Casario — entrepreneur and financial educator — uses data and real-world examples to show why those who don’t understand the numbers behind their own lives risk becoming the real losers of the digital revolution, and outlines the four essential financial skills every professional in the AI era must possess.
Founder
Quantaste.com 25 june
11:50 - 12:10
Tech & Digital Insights
AI Searches Convert 42% More: Getting Cited with Geofactor is the New Way to Acquire Customers
According to Adobe, searches originating from AI convert 42% more than traditional ones: those who get recommended by ChatGPT, Gemini, or Perplexity acquire customers who are much closer to making a purchase. But how do you get there? The answer is GEO (Generative Engine Optimization): the art of getting cited by AI. In this session, we will explore why GEO is the new frontier of marketing and how Geofactor allows you to measure your visibility to AI engines, turning it into a concrete channel for customer acquisition.
Head of Product
Geofactor CCO
Geofactor 25 june
11:50 - 12:20
Machine Learning
The Agent Needs a Product. What changes when agents start using your software
Agents are becoming a new kind of user. They read docs, call tools, run commands, inspect state, and act on someone’s behalf. That changes how software should be built. Using examples from Codex and OpenAI’s plugin ecosystem, Corey Ching will show how to make products useful to agents: when to reach for a skill, MCP server, app, CLI, or a focused combination. The best agent experiences provide the right capabilities that give the agent the missing piece it needs to finish the job.
Developer Experience
OpenAI 25 june
11:50 - 12:20
Legal Tech
The “Moneyball 2.0” Project: A Synthetic Case Study in AI Sports Law
Based on a synthetic case study regarding a project for the utilization of Artificial Intelligence in the scouting and biometric monitoring of professional footballers, this analysis will examine the primary legal themes essential for the proper development of the underlying business. A synthesis of technological innovation and law applied to sport, aimed at fully leveraging the value generated by AI while understanding its legal profiles and accountability risks.
Senior Associate
LegisLAB 25 june
11:50 - 12:20
Brand Strategy
Brands, AI, and Generations: Designing Coexistence? Future Brands 2026: New Brand Narratives across Generations and Agentic AI
The question of whether to adopt AI is already obsolete. The question emerging now is more uncomfortable: how do we design coexistence with an interlocutor that is no longer just the consumer? Alongside them, increasingly, stands an algorithmic agent. It evaluates, filters, and decides on its own—and it does so differently depending on who it’s facing, generation by generation. This session focuses on three core directives: what "coexistence" truly means when the relationship is no longer bilateral; which trust asymmetries emerge across different generations regarding algorithmic delegation; and which concrete levers brands can activate to build narratives and positioning that withstand this new reality. The brands that survive algorithmic mediation are not necessarily the most visible; they are the most recognizable. The GENS Generations Observatory brings two original research assets to WMF 2026. Future Brands (3rd Edition) is a longitudinal study of over 6,000 respondents between 2024 and 2026, spanning Boomers to Gen Z. Agentic Moments of Truth is a new study by The Fool involving 2,000 respondents, designed to understand when and why AI agents enter consumption decisions, and what brand elements successfully break through that mediation.
Deputy Director of the Communication Department
IUSVE CEO
The Fool Founding Partner
Bi - Wise 25 june
11:50 - 12:20
Search & AI
Your website is a person: Google decides whether to introduce them to its friends.
A talk on SEO, UX, and AI explained through the lens of human relationships. Google does not evaluate the website; it evaluates the "reactions" to the website. Imagine this encounter: Core Web Vitals represent the first impression; if you are sluggish or confused, you fail to make a favorable impact. Discover is the moment Google decides whether to introduce you to its friends, and AI serves as the "emotional memory" that speaks of your brand.
SEO & Digital Temporary Manager
Mariachiara Marsella 25 june
11:50 - 12:20
AI Marketing
Continuous Discovery for the Digital Age: From Guesswork to Simulation
Marketing teams still make many decisions based on gut feeling or late post-campaign data. This session shows how AI-driven customer simulation enables continuous discovery, giving marketers always-on insight to test concepts, messaging, and journeys daily rather than quarterly. Drawing on enterprise examples from automotive, banking, telco, and energy (where AI panels delivered over 1 billion simulated responses in 2025), the talk focuses on when AI supports human insight, why different questions need different AI approaches, and how to embed continuous insight into modern marketing workflows.
Founder & CEO
Lakmoos AI 25 june
11:50 - 12:20
Music & Art
AI, rave e creatività: come l’algoritmo sta cambiando musica elettronica e festival
Founder
AIDEFINE | AI x Music & Entertainment 25 june
11:50 - 12:20
Coding Frontend
AI-Native frontend: one year later, what has truly changed
A year ago, I spoke about MCP as an accelerator. Today, the ecosystem has exploded: agents, memory, design-to-code. In this talk, I’ll take stock of the current state of AI in frontend development and share how our workflow has evolved. Less hype, more reality: what works, what doesn’t, and where we are heading.
Team Leader & Senior Frontend Engineer
Humans.tech 25 june
11:50 - 12:20
Advertising
What I’ve Learned About Search Engine Advertising in My First 20 Years
Having personally managed hundreds of Google Ads accounts and screened every case study presented at ADworld Experience over the last 14 years, I have gained a near-unique perspective on what works—and what doesn’t—in the Pay-Per-Click industry across a vast range of sectors. In this session, I will summarize the key lessons I’ve learned (often the hard way), while offering some predictions for the future of the field.
Founder
ADworld Experience 25 june
11:50 - 12:20
AI Tourism
Designing Scalable Hospitality: AI, Systems, and Human Intelligence to keep guests coming back.
“We redesigned the website.” “We have sea-view rooms.” “We launched TikTok.” “We implemented AI.” Great. But do guests come back? In tourism 2026, the challenge is not collecting tools, but designing a scalable system. Social media, CRM, and AI become operational infrastructure to increase retention and guest satisfaction. Technology organizes and anticipates; soft skills manage conflicts and unexpected situations. Because innovation alone doesn’t create happy check-outs.
Hotel Front Office Supervisor & Social Media Specialist
Best Western Hotel Madison 25 june
11:50 - 12:20
Work & HR
Fractured Reality
From human empathy to tech empathy: it has been a short step. New intelligences are all around us, and communication is becoming artificial. In other words, AIs are increasingly becoming true partners in communication and sense-making processes—both at work and in our personal lives. What are the new challenges on the horizon in a context where AI is increasingly becoming our "dialogue buddy"? What mindset must we refine to develop a dynamic of collaborAItion and the co-creation of value? A moment to reflect on how to communicate effectively (and stay human) in an augmented world.
CEO
GreatPixel 25 june
11:50 - 12:20
Digital Health
Generative AI and Medicine: Let’s Set the Record Straight
With the release of ChatGPT and other generative artificial intelligence platforms, more and more people are turning to these systems for health-related answers. This phenomenon is set to grow with the launch of tools such as ChatGPT Health. However, scientific evidence suggests that it is crucial to use these technologies with caution and only within specific, controlled contexts. This session aims to clarify these aspects and provide a clearer perspective.
Head of the Digital Health and Digital Therapeutics Research Unit
Istituto di Ricerche Farmacologiche Mario Negri IRCCS 25 june
11:50 - 12:20
Book Presentation
The rules of communication have changed… what about us? A guide to navigating inside and outside the organization
LinkedIn Consultant and Digital Reputation Specialist
CEO & ContemporaryPR evangelist
Soluzione Group SpA Founder
Legal For Digital Moderator
Libri di Marketing Moderator
Libri di Marketing 25 june
11:50 - 12:20
E-commerce
E-commerce in Italy 2026: Research Findings and the AI Revolution in Digital Commerce
Today’s value of Italian e-commerce, where it is growing, and how artificial intelligence is transforming it. An exclusive preview of the findings from the Ecommerce in Italia 2026 research by Casaleggio Associati: market data, sector performance, app evolution, and consumer behavior. A focus on the adoption of generative AI among Italian merchants — across catalog management, marketing, customer support, and logistics — and on how to rethink strategy and organizational structures to avoid falling behind in the three-year period ahead.
CEO & Partner
Casaleggio Associati 25 june
11:50 - 12:20
Social Media Strategies
AI Influencers: Perfect Partner or Expensive Illusion?
They're always on-brand, always available, never controversial. But can they actually build real trust with your audience?We dig into data and real-world examples to help you decide: smart investment or expensive mistake? Where AI creators genuinely deliver and where they silently erode what you've built.Join the live session to stress-test your assumptions and walk away knowing where you stand.
VP Global Voice & Industry Relation
Kolsquare 25 june
11:50 - 12:20
Gaming & Esports
History Isn’t Just Watched, It’s Played — Video Games, Historical Reconstructions, and New Museum Experiences
A dive into two projects that blend video games and historical reconstruction:Umbricii Ludus, set in ancient Rome and voiced in Latin,Monastery of San Marco in Florence
Direttore creativo e Docente BIM e fotogrammetria
Italia 3D Academy 3D Enviroment artist e Docente modellazione 3D animazione
Italia 3D Academy Lead programmer sviluppo progetti Italia 3D Academy
2F Game Studio UI/UX Designer Animatore 3D
Italia 3D Academy Designer e sviluppatore di videogiochi, programmatore C++ e Mobile Unreal Authorized Instructor
Italia 3D Academy 25 june
11:50 - 12:30
Audio & Visual Production
Beyond the Prompt: Humanity at the Center of Synthetic Direction
In this session, we'll explore how Gen AI can permeate the life of a creative agency and the entire creative process, bringing different benefits at every stage, with a specific focus on video creation. From briefing to strategy, from ideation to proof-testing, to execution/production. A sparring partner that can amplify your work and point you in the right direction, if used wisely.
Founder & CEO
ROY 25 june
11:50 - 12:30
Fintech & Digital Assets
VP-Head of Southern Europe
21Shares Bitwise
Senior Sales 25 june
Partner Events
CLUSTER INNOVATE Future-Conscious Innovation
Un evento dedicato al confronto sullo sviluppo di servizi innovativi e ricerca tecnologica ICT, powered by Clust-er Innovate.
25 june
Partner Events
CLUSTER TOURISM AI for Smart Territories
Un evento dedicato all'esplorazione delle innovazioni in ambito territoriale, turistico e agritech powered by Clust-er BUILD, Clust-er Tourism e Clust-er Agrifood.
25 june
Partner Events
Orti Lunari - ITS Piemonte
La presentazione di una soluzione innovativa per la coltivazione domestica che integra un sistema avanzato di controllo ambientale e di crescita, ottimizzando illuminazione e parametri. "Orto Lunare" fornisce cibo fresco e depura l'aria, contribuendo alla sostenibilità.
25 june
Partner Events
CNR IIT
Registro .it (Cnr) esplora l'impatto dell'AI sulla ricerca online, trasformando comportamenti, parole chiave e visibilità. Un incontro discuterà questi cambiamenti, offrendo networking e un aperitivo.
25 june
Tech Show & Experiences
RACE4FUTURE Automotive Show
Race4Future animerà il WMF con un ricco programma dedicato alla mobilità sostenibile e alle tecnologie del futuro. Per tre giorni, il Mall ospiterà l’Automotive Show, un’area esperienziale con veicoli elettrici, innovazioni green e soluzioni smart.
25 june
Tech Show & Experiences
Videomapping
Grazie al tunnel immersivo site-specific - progettato per il WMF 2025 da Aelion - potrai attraversare un ambiente immersivo di 8mt e vivere esperienze multisensoriali uniche.
25 june
Tech Show & Experiences
VR Experience
Con il simulatore Vitruvian potrai vivere esperienze immersive uniche e coinvolgenti grazie alla totale libertà di movimento a 360° che garantisce livelli di coerenza e fluidità tali da scongiurare la motion sickness.
25 june
Tech Show & Experiences
One Love Band Machine
Musica, robotica e sostenibilità si fondono con One Love Machine, la band composta da robot interamente realizzati con materiali metallici di riciclo. In un tech show musicale spettacolare, i robot si esibiranno live nell’area fieristica del WMF 2026, un'esperienza fuori dagli schemi, tra ritmo, tecnologia e creatività.
25 june
Partner Events
ZEST | Innovation Aperitivo - Evento riservato su invito
Un aperitivo esclusivo di networking, con musica, per l'ecosistema innovativo: startup, investitori e VCs insieme per una serata di business.
25 june
Partner Events
Miro Italia Community Days
Miro Italia Community Days è l'evento pensato da Euris in partnership con Miro per ispirare il futuro del workspace collaborativo e dell’AI-powered Canvas. Due incontri di circa 4 ore in una sala privata interna all'evento, focalizzati sul condividere esperienze, creare nuove relazioni e scoprire insieme le tecnologie che stanno trasformando il modo di collaborare e innovare.
25 june
Partner Events
Museo del Cielo e della Terra
Esplora l'Universo nel planetario itinerante con proiezioni full dome, un sistema video a 360 gradi che avvolge completamente lo spettatore. Vivi l'emozione unica di toccare un meteorite lunare e scopri reperti leggendari: un frammento di cometa e il celebre Libyan desert glass. Indossa poi i visori VR per salire a bordo della Stazione Spaziale Internazionale e torna sulla Terra per ammirare da vicino lo straordinario mimetismo degli insetti foglia!
25 june
12:00 - 12:15
Future-Conscious Innovation
Human Modeling in Sociotechnical Systems
The fundamental role of Artificial Intelligence is to build models from data that can describe their characteristics, predict their dynamics, and support informed decision-making.When AI is applied to sociotechnical systems (such as cities, hospitals, and mobility networks), it becomes essential that these models are reliable and capable of capturing the complexity of human behavior and social interactions.This dual requirement opens up research directions aimed at developing more realistic, human-centered models.
Full Professor
Università di Bologna 25 june
12:05 - 12:20
Mainstage
Title Soon Online
President
Fondazione Gimbe Scientific Director
IIT Italian Institute of Technology 25 june
12:10 - 12:30
GovTech
Guerra, tecnologia e nuovi equilibri globali: la sicurezza nell’era dell’innovazione
I conflitti contemporanei stanno cambiando natura: accanto alla dimensione militare tradizionale, emergono nuove forme di competizione basate su tecnologia, dati, infrastrutture critiche e controllo delle informazioni. Dalla guerra ibrida alla cyberwarfare, fino all’utilizzo dell’intelligenza artificiale nei contesti di sicurezza, il concetto stesso di conflitto si sta ridefinendo. In questo scenario, l’Europa è chiamata a rafforzare il proprio ruolo tra difesa, diplomazia e autonomia strategica, in un contesto internazionale sempre più instabile. Il panel mette a confronto prospettive istituzionali europee per analizzare come stanno cambiando le dinamiche della sicurezza globale e quali strumenti saranno necessari per affrontare le sfide dei prossimi anni.Modera: Antonello Barone
EU Special Representative for the Gulf region
European Union Professor
LUM University Vice President of Geopolitics & Advocacy
FINCANTIERI 25 june
12:20 - 12:30
Mainstage
Reasoning Models for Physical AI
Director of Autonomous Vehicle Research
NVIDIA 25 june
12:20 - 12:40
AI Solutions
Smart Cities 2.0: A Dialogue on the Quantum Frontiers of Artificial Intelligence within Our Cities.
How will the urban landscape transform when quantum mechanics converges with AI? Francisco Yepes Barrera explores the frontier of Smart Cities 2.0, where advanced computing addresses complex urban challenges: from air quality to data security. In an unprecedented dialogue with a special guest, Francisco will analyze how governance can evolve into a resilient ecosystem, revealing how the algorithms of tomorrow are already redesigning our present.
Head of Ai Team
I-CON 25 june
12:20 - 12:40
Tech For Business
Why Smart Tech Professionals Need a Communication HACK (and It’s Not About AI)
In global tech, English is the interface but clarity is the differentiator. The bottleneck isn’t vocabulary; it’s cognitive load and entropy under pressure. This talk reframes global communication as infrastructure, refactoring your message to minimize latency so your technical vision commands authority from international teams to the boardroom.
Global Communication Strategist for Tech Professionals
Daniele Ponzo 25 june
12:20 - 12:40
Digital Marketing & Business Solutions
Digital Accessibility: The invisible cost brands are already paying
Digital accessibility is a topic gaining momentum, yet its true strategic importance remains widely misunderstood. It is often dismissed as a mere technical or regulatory issue, overlooking both the concrete benefits it can generate and, more importantly, the cost of being ignored. In reality, every non-accessible digital experience has a direct impact on brand perception: it creates exclusion, erodes trust, and weakens the relationship with people. This is an invisible but tangible cost that affects reputation, credibility, and perceived value. In this talk, Eye‑Able provides a clear and strategic perspective on digital accessibility, highlighting how investing in inclusion means improving user experience, expanding market reach, and strengthening the brand. Today, accessibility is not just an ethical or regulatory choice, but a concrete lever for value and positioning.
CEO
Eye-Able:Accessibilità Digitale 25 june
12:20 - 12:40
Entrepreneurship
From Excel Chaos to AI-Native Governance: Optimizing Software Costs for Business Scalability
The gap between business speed and IT infrastructure often results in runaway costs and forgotten licenses. Drawing on experience from complex environments like Lamborghini, this talk explores how to move beyond manual Excel management through AI-native governance. We will analyze how to automatically capture every renewal and transform software spending into a lean strategic asset, giving control back to decision-makers for deliberate and sustainable growth.
Co-Founder & CEO
Kontai 25 june
12:20 - 13:00
Content Creators
From the hit to the feed: music in the age of social media
The role of social media in building a music project: opportunities, limitations, and dynamics of diffusion across platforms and audiences.
Entrepreneur and Content Creator
Chimera Agency Music Educator and Content Creator
Chimera Agency Content Creator
Chimera Agency 25 june
12:20 - 13:00
Start the Future
AI and the Future of Scientific Discovery
Artificial intelligence is profoundly transforming the way science is conducted, accelerating discovery, expanding analytical capacity, and opening up new forms of interdisciplinary research.
This roundtable brings together forward-looking experts and young researchers from the fields of robotics, medicine, deep learning, economics, and fundamental physics to discuss how AI is redefining the production of scientific knowledge: from computational models to clinical research, all the way to frontier experiments in nuclear physics.
Assistant Professor of Accounting
Free University of Bolzano MD Pediatric Resident
Università L. Vanvitelli Napoli 25 june
12:30 - 12:40
Mainstage
Title Soon Online
Comedian & Content Creator
Chimera Agency 25 june
12:30 - 12:50
Startup & VC Plenary
Deploying capital across Europe
UK Venture Partner
Over Ventures Managing Partner - COO
Tenity Founder & Managing Director
ALBAN Global Network 25 june
12:30 - 13:00
Book Presentation
8 Bowl Mistakes: How Food Really Affects Your Pet's Health
During the interview with Dr. Francesco Benincasa, we'll discuss the book "8 Mistakes in the Bowl," developed with KBook, a personal branding publishing house. A practical discussion to debunk false myths about nutrition and provide concrete tools to improve the health, energy, and quality of life of pets.
Operation Manager
KBook Veterinary Surgeon
25 june
12:30 - 13:00
Future-Conscious Innovation
Last night a robot saved my life
Can a machine love us? The obvious answer would seem to be no — but what lies behind the fact that machines appear capable of understanding us and making us feel less alone? This is the theme of the INTERVIEW GAME with Massimo Canducci, where the audience decides the direction the questions will take. At the end of the event, there will be an opportunity to meet the author for a book signing at the dedicated stand.
Innovation & Strategy Director
Spindox Communication and Event Specialist
Clust-ER Innovate 25 june
12:40 - 12:45
Mainstage
Closing Session 1!
25 june
12:40 - 13:00
Tech For Business
Tech Made in Italy: From Black Box to Virtuous Ecosystem
Founder
La Tech Made in Italy 25 june
12:40 - 13:00
Fintech & Digital Assets
AI x Blockchain
AI Designer, consulente. Presidente
Evodigitale 25 june
12:40 - 13:10
Coding Frontend
If It Runs on Grandpa's Phone, It Runs Anywhere: Performance and Optimization for Real-Time 3D Web Scenes
Founder & CTO
Tredo 25 june
12:40 - 13:10
Search & AI
Scaling Content Across Languages in the AI Era: Speed, Risk, and SEO Reality
AI has made it easier than ever to scale multilingual content—but speed often comes at the cost of search performance and trust. This session breaks down where AI and machine translation genuinely support international SEO, where they introduce risk, and how to design workflows that balance efficiency with quality, relevance, and long-term rankings.
Co-Founder
Optimational 25 june
12:40 - 13:10
Brand Strategy
Nostalgic Brand
Is nostalgia a seductive liar or a marketing lever? And why, in an era of distraction and infinite scrolling, should brands pivot toward the past? There has never been an era so abundant in terms of content; utilizing the lever of nostalgia signifies DESIGNING a narrative that functions within the current context: algorithmic feeds, creators possessing greater influence than brands, and short-form content. In this speech, we shall address emotional connections, storytelling, and the reminiscence bump. Furthermore, we will examine the extent to which memories generate revenue, identifying KPIs that will incentivize the adoption of nostalgia as a strategic approach. Products and campaigns that defined an era must now face a new challenge, maximizing the potential of novel touchpoints such as TikTok and YouTube, collaborating with AI, and respecting their own archetypes while simultaneously evolving. Implementing the storytelling of nostalgia is anything but simple: in this speech, we shall uncover the insights and secrets to transforming it into an effective marketing strategy.
Founder |Author | Storyteller
La Content 25 june
12:40 - 13:10
Work & HR
The Agentic Enterprise: How Our Work Will Evolve in an Application Example
In the near future, organizations will radically alter their structure, with work teams hybridizing human personnel and AI agents. We shall observe how a real-world company is constructing its agentic team, what its "human" labor pyramid will entail, and which modes of interaction will be implemented, as well as how these will impact the company’s physical spaces. Finally, we will examine the potential psychological impact of labor heavily oriented toward interaction with "people-pleaser" AI Chats and autonomous agents of low empathy, sharing the guidelines and critical considerations raised by an AI-native company currently achieving this operational modality.
Partner
Metyis 25 june
12:40 - 13:10
Legal Tech
The Human Factor. Non-replaceable Competencies in the Age of AI
As AI becomes more capable, human expertise becomes even more decisive. The AI Act makes literacy a mandatory requirement, but its true value lies elsewhere: it is the bridge to building an organization where AI roles and responsibilities are shared across all stakeholders—both internal and external. This session outlines a roadmap to transform knowledge into operational governance, ensuring that artificial intelligence remains a tool at the service of people.
Data & Tech Lawyer, AIGP (IAPP), Internet Law Professor
DATYCA Legal Design Lab 25 june
12:40 - 13:10
Social Media Strategies
Will Media: from follower to maker. How to transform a community into a self-sustaining ecosystem
Will Media is one of the most interesting cases of an editorial community born on social media and grown to generate events, formats, and real-life meeting moments. But how do you transform attention into a relationship that lasts over time? In this speech, we analyze the Will Media model and show how segmentation, personalization, and automation tools can take a community to the next level: an ecosystem where every interaction fuels the next, without depending solely on the next piece of content.
Direttore Operativo (COO)
Floox Audience Lead
Chora & Will Media 25 june
12:40 - 13:10
AI Marketing
AI Decisioning: The Missing Layer Between Data and Activation
Modern marketing stacks are rich in data and increasingly powered by machine learning, but a critical layer is often missing: decisioning. This talk introduces AI Decisioning as a structured approach to bridging the gap between predictive models and marketing execution. By combining first-party data, predictive signals (such as customer value and intent), and decision logic, organizations can automate key marketing actions across channels. We will propose a clear framework to understand how data, predictions, decisions, and activation systems interact, along with practical examples of how this approach improves efficiency, reduces wasted spend, and drives higher-quality outcomes.
Co-Founder & CEO
ByTek - Datrix 25 june
12:40 - 13:10
AI Tourism
Professionale e Ispirazionale (Ideale per il programma ufficiale) Title: Are you confusing the means with the end? The heart of hospitality is human—AI is "only" a tool. Real stories from those making it happen
In a world that moves at breakneck speed, time has become a luxury. From this perspective, new technologies are tools that help us reclaim it. Those working in the hotel industry know it well: a significant portion of daily work is spent answering the same questions or performing repetitive, low-value tasks. In every hotel, valuable resources are stuck in these routines. Today, AI Assistants can handle these interactions automatically and with great efficiency. Innovation in hospitality is not just about technology; it’s about how hoteliers and their teams choose to use their time. In this session, we will share how hospitality entrepreneurs are reinvesting the time gained through AI to create real added value: human growth, operational efficiency, stronger guest relationships, better teamwork, greater authenticity, and more sustainable working conditions (meaning staff stay longer!).
CEO & Co-founder
Adrias Online srl Holistic Human Trainer
Adrias Online srl 25 june
12:40 - 13:10
E-commerce
Agentic Commerce: AI Levers to Grow Your Business Today
How AI is rewriting the rules of e-commerce: from "scroll & click" to "ask & buy". Discover what it takes to be visible — and sell — on ChatGPT, Google AI Mode, and Copilot, featuring a live demo of Sidekick, the AI assistant integrated into Shopify.
Senior Solutions Engineer
Shopify 25 june
12:40 - 13:10
Machine Learning
Real-world challenges of building AI agents: what tutorials don't tell you
Building AI agents in regulated industries is not about the model, but the system around it. In this talk we share how we built a scalable RAG pipeline over hundreds of thousands of documents across many data sources, with strong security guardrails, observability and evaluation. We cover architecture decisions, UI/UX tradeoffs for compliance, dynamic interfaces, and how we use user feedback to continuously improve the system.
AI Lead
Nearform 25 june
12:40 - 13:10
Audio & Visual Production
Why beautiful videos don’t work: What really matters in building video content in 2026
Today, producing high-quality videos is easier than ever.Yet many pieces of content fail to hold attention, are not remembered, and disappear into the feed.The problem is not production: it’s language. Over the past few years, TikTok, Reels, and Shorts have reshaped the way people watch videos.Let’s explore the steps to design videos that are clearer, stronger, and more memorable.
Video strategist, creator, video maker
@sarahinprimopiano 25 june
12:40 - 13:10
Gaming & Esports
E-Sports — The History and Evolution of Competitive Electronic Sports
A comprehensive journey through the evolution of e-sports, from the earliest pioneering competitions worldwide to today’s competitive landscape.The talk will retrace the key milestones that transformed competitive gaming from a simple pastime into a global phenomenon, analyzing the emergence of the first competitions in Italy and around the world.It will also explore the formation of the earliest e-sports associations and federations, crucial elements in structuring and legitimizing the sector.The focus will then shift to the technological and cultural evolution that has turned e-sports into a full-fledged industry, concluding with an analysis of the current landscape and the future prospects of this rapidly growing universe.
Ricercatore e divulgatore della storia dell’informatica e del videogioco
ARCHEOLOGIA INFORMATICA - RETROCAMPUS 25 june
12:40 - 13:10
Advertising
Branded keywords on Google Ads: from a waste of budget to fuel for demand generation
The goal is to provide a practical framework for measuring the incremental impact of branded campaigns on Google Ads. Through a case study, I will demonstrate how to avoid cannibalizing organic traffic, freeing up budget to reallocate toward demand generation. The audience will learn how to design incrementality tests, optimize their media mix, and stop paying for conversions already guaranteed by organic positioning. A data-driven approach to maximize true ROI
CEO & Founder
Fragos Media 25 june
12:40 - 13:10
Digital Health
From One‑Size‑Fits‑All to ‘Just‑for‑Me’: AI and the Rise of Personalised, Predictive & Preventative Healthcare (With Live Demo)
This talk dives into how AI is transforming healthcare from reactive, one‑size‑fits‑all delivery to truly personalised and predictive care. We’ll examine real‑world adoption patterns, the organisational and ethical challenges that slow progress, and how leading organisations have successfully navigated common pitfalls. The session will also feature a live demo of a human “digital twin,” illustrating how predictive insights can drive preventative, personalised care at scale.
Healthcare & Life Sciences Vertical Lead , Presales - Europe, Middle East & Africa
Dell Technologies 25 june
12:40 - 13:20
Music & Art
From Noise to Signal: How Music Is Reinventing the Relationship Between Artists, Fans, and Innovation
Three hundred million songs available. Streaming charts used as the measure of success. And yet music has never felt so disconnected. In the age of compulsive streaming, the industry has optimized reach while losing touch. Artists reach millions of people but no longer know how to speak to them: platforms collect the data and keep it to themselves. The model that promised democratic distribution has instead generated a monopoly. Streaming rankings are the most misleading economic indicator the music industry has ever invented. It is time to understand what real value actually means. In this panel, Billboard Italia and RDS bring to WMF 2026 both a diagnosis and a provocation: the shift from broadcasting to narrowcasting, from vanity metrics to value metrics, from Reach to Own to Belong. A conversation between publishing, radio, and innovation — three languages speaking the same language. Why will AI never be able to replace editorial curation? What do the data reveal that nobody has fully understood yet? Where does entrepreneurship move when a market transforms? Spotify has 750 million users but cannot tell us the name of a single fan. Someone should probably explain that to them — or perhaps it is already too late.
CEO
Billboard Italia CEO
RDS CEO
Regia - Concept - Ideazione WMF, Founder e CEO Search On Media Group 25 june
12:50 - 13:20
GovTech
AI, sicurezza e giustizia: come cambia il concetto di prova e indagine
L’evoluzione delle tecnologie digitali e dell’intelligenza artificiale sta trasformando in profondità il sistema della giustizia, ridefinendo il concetto stesso di prova, le modalità di indagine e il delicato equilibrio tra sicurezza e diritti fondamentali. In questo scenario, istituzioni, forze dell’ordine e legislatore sono chiamati a confrontarsi con nuove sfide legate all’affidabilità delle evidenze digitali, alla velocità dell’innovazione e all’adeguatezza dei modelli normativi. Il panel mette a confronto prospettive operative, istituzionali e legislative per delineare criticità, opportunità e traiettorie future di un sistema in piena trasformazione.Modera: Lorenzo Salmi
CEO - Piave Digital Agency
MODERATORE Member of the Justice Committee
Italian Chamber of Deputies Commander of the 3rd Section of the Information Technology Unit of the Special Operations Group (ROS)
Arma dei Carabinieri Co-Founder & CEO
Rozes srl 25 june
12:50 - 13:20
Startup & VC Plenary
London’s Fintech and AI Bridge: Innovating in a Post-Brexit Global Context
An exploration of the UK's position as a global finance and AI leader. Speakers will analyze the competitive edge of its regulatory sandboxes and academic excellence, while addressing the weaknesses of attracting and retaining global talent and the strategic need to define its independent innovation pathway.
Head of Growth & Partnerships
Rainmaking Chief Scouting Officer
Nobody studio Partner & CFO
Feel Venture VC London 25 june
13:00 - 13:20
Fintech & Digital Assets
Head of Italy ETF
Borsa Italiana – Euronext Group 25 june
13:00 - 13:30
Tech Show & Experiences
Jet Suit Flight Display
Uno spettacolare volo umano a propulsione, con performer che sfidano la gravità davanti al pubblico del Festival.Un mix di adrenalina e tecnologia da non perdere.
25 june
14:00
Partner Events
Dal dato alla strategia: l'indagine sul futuro dei domini
Il Registro .it (Cnr) propone un focus sull'evoluzione dell'AI e della ricerca che sta trasformando la visibilità online. L'incontro, dedicato a valutare l'impatto di questo cambiamento su siti e domini, vedrà l'intervento del relatore Mirko Bruni ( CEO di The Fool) che presenterà i primi insight di un'indagine strategica approfondendo i temi di fiducia digitale, Made in Italy e rapporto tra web e social.
25 june
14:00 - 14:20
Start the Future
The communicators of the future and CC2035 Table Key skills
In a context shaped by rapid transformations—between AI, climate change, and shifting global balances—anticipating the future becomes a lever for making better decisions today. This talk presents the results of a research project conducted by Sapienza University of Rome in collaboration with A2A, which led to the publication of the book “The Communicators of the Future.” Through interviews with experts and the use of futures studies methods, the CC2035 Table was developed—a map of the key skills required of the new “architects of meaning” in marketing and communication in 2035
Assistant Professor
Sapienza Università di Roma 25 june
14:00 - 14:30
GovTech
Geopolitica dell’AI: potere, regole e nuovi equilibri globali
L’intelligenza artificiale è oggi uno dei principali fattori di ridefinizione degli equilibri globali, influenzando dinamiche di potere, modelli di governance e relazioni tra Stati. In questo scenario, la competizione tecnologica si intreccia con la definizione di regole, standard e strategie nazionali, dando forma a nuovi assetti geopolitici. Il panel mette a confronto prospettive accademiche e internazionali per analizzare come l’AI stia diventando una leva centrale di potere e quali implicazioni emergono per istituzioni, democrazie ed ecosistemi economici a livello globale.Modera: Lorenzo Salmi
CEO - Piave Digital Agency
MODERATORE University Professor & Lawyer
Luiss Guido Carli Vice-President of the Committee on Defense, Public Order and National Security
Romanian Parliament Founder and Vice President
Inspiring Futures 25 june
14:00 - 14:30
Book Presentation
“Neuro E-commerce — Neuroscience and Psychology for Creating the Ideal Shopping Experience
How is it possible that a simple sign in a New York bakery can persuade a rational customer to quintuple their order? And why can understanding similar dynamics improve your e-commerce sales and customer loyalty like never before, without increasing your investment? While everyone talks about “best practices” that change every year, Andrea Saletti has explored neuroscience to uncover the mechanisms that drive online purchasing decisions — universal mechanisms that will continue to work even after AI has transformed the world.
Neuromarketing & Marketing Manager
Pronesis srl 25 june
14:00 - 16:00
Startup Arena
Build What Matters: Human Empowerment and Communities of the Future
The second part of the Startup Arena program gathers human-centric innovations that enrich people's daily experiences. An exploration of solutions that improve health, education, and the working world, all the way to innovative services for entertainment, tourism, and e-commerce.
Founder & CEO
DoctorVoice CEO & Founder
AGKI Medical laboratory CEO
Magic Vision Co-founder
IamHero COO
Zeta Industries CEO
BM Diagnostics CTO
Soundsafe Care Co-founder & CTIO
Salute360 Cofounder & CMO
Kymia Co-founder & Managing Director
Maritest Co-Founder and Chief Growth Officer
Lishe360 CEO
Eldes Founder & CEO
Working Mom CEO & Founder
EngloVoice CEO
isharty Founder/ CEO
Breshna Co-founder & CEO
play2match Co-founder
PROVUU Enhanced Visibility XR Technology CEO and Founder
Rojeh Video Games - Coco's Fashion CEO
HAT Music Founder
Suniter CEO
Menumal Co-founder
Grimmor CEO
Medilink CEO
Trainect CEO
Handy Signs Co-Founder & CEO
Blue Innovation CEO & Co-founder
Audioboost CEO & Founder
Cora Hospitality Sales developer
Myndoor Sales developer
Myndoor Founder | CEO
DatAIMed CEO
MemorAIz CEO
10mg Health CEO
isharty 25 june
14:20 - 14:40
Tech For Business
The CV is Dead: Introducing LaborLumen Passport, the Verified Professional Identity
Curricula vitae are self-declared and unreliable, certificates exist in silos, and remote hiring renders verification slow and costly. In this talk, I present LaborLumen Passport: a "verified for life" global professional identity, featuring professional experiences and credentials signed by companies or institutions, based on international standards, verifiable without intermediaries, and anchored via blockchain. This session includes an end-to-end flow demonstration and use cases for HR, compliance, and talent acquisition.
CEO | Enterprise Solutions Architect
Bytewex Srl 25 june
14:20 - 14:40
Entrepreneurship
The future of work: streamlining the nexus between job seekers and talent recruiters.
Workface stems from a real-world problem: today, thousands of Italian SMEs struggle to find operational personnel. Restaurants, cleaning companies, workshops, and construction sites lose time, opportunities, and growth because recruiting is slow and ineffective. As an entrepreneur, I have experienced this frustration firsthand. For this reason, I created Workface: an app that, through a matching algorithm and geolocation, connects job seekers and employers simply and swiftly.
Founder
Workface srl Co-Founder
Workface srl 25 june
14:20 - 14:40
AI Solutions
Neovia: The New Path to Turning AI into Results. Method, Ready-to-Use Solutions, and Custom Projects
The demand for AI has skyrocketed, but the MIT “State of AI in Business 2025” report shows that few projects deliver real impact. Companies aren't looking for prototypes: they want results. This need gave rise to Neovia, CRPI Digital Group's value proposition designed to turn AI into concrete value. Through Ignition, our proprietary framework, we identify the most strategic initiatives; our Smart Products offer ready-to-use, customizable, and scalable solutions, while our Custom Services provide end-to-end guidance for adoption. We will present concrete and replicable use cases.
Founder & Group CEO
CRPI Digital Group Managing Director Divisione Data & AI
CRPI Digital Group 25 june
14:20 - 14:40
Digital Marketing & Business Solutions
Founder & CEO
NetStrategy srl Senior SEO Specialist
NetStrategy 25 june
14:20 - 14:40
Content Creators
Creativity is not inspiration: it is a system
How an idea is born and develops over time: from the creative phase to production, all the way to building continuity and method in the long term.
Content Creator
Chimera Agency Author and Content Creator
Chimera Agency Content Creator
Chimera Agency Entrepreneur and Content Creator
Chimera Agency 25 june
14:30 - 14:50
Startup & VC Plenary
Human-centric AI: the competitive advantage of Italian companies in the era of automation
An opportunity to explore how to build organizations capable of combining advanced automation, human capital development, and industrial growth within the context of the Italian innovation ecosystem.
The discussion will also introduce the key themes of the subsequent meetings with investors and the Italian success stories present at WMF, offering a strategic perspective on collaboration opportunities among corporations, startups, and capital.
Board Member & Deputy Secretary General
CEC European Managers Director, Data & AI Ethics Leader
Deloitte Avantage Reply
Senior Manager Scientific Director
AI4Innovation Observatory - Politecnico di Milano Principled Intelligence
CEO 25 june
14:30 - 15:00
AI Marketing
The AI-Augmented Strategist: How AI is Redesigning Strategy
Generative AI is changing the strategist’s work more profoundly than it appears. It’s not just about speed; it’s about changing how we think, explore, and decide. This session explores how AI transforms every stage of marketing and communication strategy—from research to insight, from concept to prototyping—and why the real leap isn’t just using the tools, but rethinking the process itself. We will explore what happens when the strategist stops searching for answers and starts asking better questions; when an idea can be tested the moment it is imagined; and when the boundary between thinking and producing finally dissolves.
Gen AI Director
[Alkemy]+ 25 june
14:30 - 15:00
Book Presentation
Presentation of "The 7 Revolutions of Artificial Intelligence"
While we discuss chatbots and virtual assistants, artificial intelligence is quietly reshaping the foundations of our civilization, transforming balances we thought immutable. In this new book, Davide Casaleggio abandons theoretical speculation to lead us, with data in hand, through seven fundamental revolutions that are already rewriting our present. We will discover that healthcare is preparing for absolutely precise diagnostics, capable of anticipating diseases before they even manifest, and that medical research promises to defeat biological aging, opening up unprecedented scenarios for the length and quality of each of our lives. The economy will function largely without the contribution of human labor, redefining the very concepts of production and value, while a single person will be able to manage, with complete autonomy, entire multinationals. Politics will also change radically, with the emergence of AI-generated leaders. By revealing how these scenarios don't belong to a distant future, but already affect everyone's lives, The 7 Revolutions of Artificial Intelligence offers us the tools to understand the most profound transformations humanity has ever faced and to prepare ourselves to navigate them with clarity and awareness.
CEO & Partner
Casaleggio Associati 25 june
14:30 - 15:00
Legal Tech
Minors, social media, and AI: what companies and digital professionals must do today to ensure compliance.
The utilization of Artificial Intelligence, recommendation algorithms, and automated systems within social networks and digital platforms has rendered the protection of minors one of the most critical areas for companies, agencies, and digital professionals. This keynote offers a clear and updated overview of European and national regulatory obligations (DSA, GDPR, AI Act, and guidelines on online child protection), with particular focus on liability profiles related to profiling, automated moderation, age verification, and AI-generated content. The speech is designed to provide practical tools based on concrete cases: risk assessment criteria, examples, and operational guidance useful for designing compliant, sustainable digital products, campaigns, and services oriented toward the protection of younger users.
Partner & Head of Tech Law, Compliance & ESG
WS Legal 25 june
14:30 - 15:00
Work & HR
Reprogramming Work in the Age of AI: Between Synthetic Collaborators, Epistemic Crisis, and New Meta-Skills
AI is redefining the way we work: 6 out of 10 individuals already perceive it as a collaborator. Phenomena such as sycophancy, epistemic relativism, and linguistic shifts demonstrate the extent of our exposure to new cognitive fragilities. Drawing upon data collected from 12,000 individuals and a global training program, I propose a framework to develop meta-skills, reflexivity, and critical capacity to maintain clarity and autonomy in the age of AI.
Partner | Human Capital
Deloitte Consulting 25 june
14:30 - 15:00
Brand Strategy
Corporate Brand Strategy (Title Soon Online)
Chief Brand
Google 25 june
14:30 - 15:00
Search & AI
SEO Audit Agentico +veloce, +preciso, +scalabile
Presentation of agentic programming applied to an automated SEO audit. Demonstration, examples, and practical applications.
CEO
Enthous 25 june
14:30 - 15:00
Digital Health
Digital Health and Artificial Intelligence in Healthcare: GIMBE Foundation's Analysis of the National Health Service
Digital transformation and artificial intelligence are redefining the processes, skills, and responsibilities of healthcare professionals. However, international evidence highlights a persistent training gap that risks limiting the appropriate, safe, and equitable adoption of digital innovations. Based on data and analysis from the GIMBE National Health Service Observatory, this presentation offers a critical review of the Italian healthcare system's readiness. It emphasizes the role of scientific evidence, value assessment, and continuous professional development in governing Digital Health and transforming it into a real benefit for professionals, patients, and healthcare organizations.
Director of the Research Methodology Unit
Fondazione GIMBE 25 june
14:30 - 15:00
AI Tourism
Beyond the voice: AI for global, scalable, and accessible tourism
This session explores the transformative impact of Artificial Intelligence in the Travel & Tourism sector through the case study of Vox Aura. We will discover how a proprietary AI algorithm can solve long-standing logistical challenges for operators by providing high-fidelity, real-time translations. However, the innovation goes beyond spoken language: thanks to simultaneous text transcription, our technology makes tours inclusive and accessible to the hearing impaired. We will illustrate how adopting this AI allows B2B partners to immediately expand their market, turning travelers once excluded—by linguistic or sensory barriers—into concrete new business opportunities, all in the name of ethical and borderless tourism.
Business Development Director - Italy & Destination Pass Solutions
Vox Group 25 june
14:30 - 15:00
Coding Frontend
Modern Fonts: The Hidden Potential of Web Typography Abstract
I bet you’re underusing your fonts, and you may not even realise it. We use web fonts every day, but often treat them as simple assets to load. In reality, modern CSS provides powerful and well-supported tools to control metrics, fallbacks, text rendering and readability. At the same time, it’s important to understand what fonts actually contain (or don’t): from language support and OpenType features to the axes of variable fonts and the palettes of colour fonts. A look at recent techniques at the intersection of CSS and typography to improve layout stability, reading experience and performance, and to build stronger, more effective interfaces.
Web typography consultant, designer, developer
giulialaco.com 25 june
14:30 - 15:00
Advertising
From Search to Answers: AI Agents are redesigning online marketing
Search no longer shows links, it tells stories. AI responds, recommends, and makes choices. In a world where people rely on intelligent assistants to decide what to buy, watch, and trust, brands must learn to be present in answers, not just in search results. A journey into the future of discovery, where advertising influences decisions even before questions are asked.
Sr. Client Director
Microsoft Advertising & AI 25 june
14:30 - 15:00
Audio & Visual Production
Lights, Prompt, Action! From Traditional to Generative — and Back Again
Everything can be generated with AI — you just need the right prompt. But are we really sure about that? And above all, what truly changes compared to traditional video production?It is now widely acknowledged that AI is a tool serving human creativity, but how does it change the way we think in images? Camera movements, framing, lighting, cinematography, points of view, and editing: without mastering these elements and being able to visualize the video in our minds, we will never truly be able to guide AI.In this talk, we will analyze case studies and concrete examples, comparing scenes from “generative cinema” versus “traditional cinema,” generative editing versus traditional editing, also touching on the infamous “Netflix Light” that is affecting both classic and AI-generated productions alike. Because the waves of change must be ridden with skill and vision — without being overwhelmed by them.
Creative Director & Partner
Sfera Communication CEO e Art Director
Robin Studio 25 june
14:30 - 15:00
Machine Learning
TheFork’s Journey into Generative AI Adoption
Generative AI has redefined the user experience at TheFork, revolutionizing how we help people discover their next favorite restaurant. In this talk, we’ll take you behind the scenes of our journey, sharing a filter-free look at how we navigated the complexities of governance, technical challenges, and organizational hurdles. Whether you are a Product Leader or an engineer, you will leave this session with a concrete strategy to integrate GenAI and build products that are not just functional, but truly intelligent.
SW Architect
TheFork 25 june
14:30 - 15:00
E-commerce
AI-Powered CRO: How artificial intelligence is redefining conversion rate optimization
A speech exploring how artificial intelligence is redefining the way we analyze, design, and optimize digital experiences. Starting from real cases and concrete data, the talk shows how CRO is evolving from a tactical approach into a strategic lever, thanks to the integration of behavioral insights, continuous experimentation, and predictive models.The goal is clear: to make faster decisions, reduce uncertainty, and turn every user interaction into measurable business value.A session designed for those who want to go beyond best practices and start truly working with data, testing, and AI.
CEO & CRO Specialist
Iride 25 june
14:30 - 15:10
Fintech & Digital Assets
Bitcoin Beyond Price: Fundamentals, Decentralization, and Freedom
A panel aimed at returning to Bitcoin’s core principles: scarcity, decentralization, censorship resistance, and long-term resilience. A discussion designed to understand why BTC is not just an asset, but a protocol and a paradigm shift.
CoFounder
Ctrl/Shift CEO
The Crypto Gateway Bitcoin & Conscious Finance Creator
25 june
14:40 - 15:00
Tech For Business
Posinega: transforming corporate finance into a competitive advantage
Today, financial data is everywhere, but it rarely translates into rapid decisions. In this talk, we will discover how AI can unify banking, accounting, and KPIs, transforming them into immediate insights and concrete actions. We will explore a new approach to financial control—one capable of making companies faster, more aware, and truly data-driven.
Chief Technical Officer
Flazio.com 25 june
14:40 - 15:00
AI Solutions
How Agentic Workflows Integrate into Your Business Processes
AI is everywhere, but behind the scenes, it often fails to deliver real value because it remains disconnected from actual business processes. The problem isn’t the technology itself, but how it’s applied. In this talk, you’ll discover why many projects fail and how to transform AI into concrete automation that truly works, reduces costs, and generates measurable results.
Solution Architect & CEO
Kairostech 25 june
14:40 - 15:00
Content Creators
Nobody really knows what they’re doing (and that’s normal)
Non-linear paths, instability, and comparison with traditional models: real experiences and the ability to reinvent oneself, without filters or idealized narratives.
Entrepreneur and Content Creator
Chimera Agency Model and Content Creator
Chimera Agency Image Consultant and Content Creator
Chimera Agency Entrepreneur and Content Creator
Chimera Agency 25 june
14:40 - 15:00
Entrepreneurship
"Trust is the Only Data Point We’re Missing": Choosing in the AI Era
In a fast-paced job market driven by AI and data, companies and candidates face the same paradox: making a choice has become more complex. More information and automation don't reduce uncertainty; they multiply options. Hiring or changing jobs isn't easier, just faster. In this scenario, the real differentiator remains trust: in reading the context, in assessment, and in decisions—all of which remain profoundly human.
Director – Technology Practice
WeHunt /W-Executive Senior Consultant – IT & Digital
WeHunt /W-Executive 25 june
14:40 - 15:00
Digital Marketing & Business Solutions
Agencies and Brands: An Endless (or Ended) Love Affair?
What are the current opportunities for corporate marketing? From in-house marketing teams and trendy fractional managers to the most advanced agencies, we will explore how to boost business performance by improving communication with your marketing team—whether internal or external.
Founder
Strategie Per Agenzie 25 june
14:40 - 15:10
GovTech
Verso lo Stato agentico: come l’AI sta trasformando istituzioni e democrazia
L’intelligenza artificiale sta introducendo nuove modalità di funzionamento delle istituzioni, aprendo la strada a modelli decisionali sempre più automatizzati, data-driven e orientati all’efficienza. In questo contesto emerge il concetto di “Stato agentico”, in cui sistemi intelligenti affiancano – e in alcuni casi trasformano – i processi pubblici, dalla definizione delle policy alla gestione operativa. Il panel mette a confronto esperienze e visioni per analizzare come l’AI stia ridefinendo governance, partecipazione e accountability, e quali implicazioni si delineano per il futuro della democrazia.
Full Professor of Legal Informatics
University of Bologna Co-Author
The Agentic State Co-Founder
Dembrane Coordinator EU Civic AI
Eumans 25 june
15:00 - 17:00
Startup & VC Plenary
Building the Italian Tech Future
A platform to explore best practices selected by key players in the Italian ecosystem who are transforming startups, companies, and tech communities. An international vision, hands-on experience, and cross-industry synergy to accelerate the ecosystem's growth.
Managing Partner
Cloud Accelerator 25 june
15:10 - 15:30
AI Solutions
GEO: why your brand is vanishing from AI answers (and how to be visible with verbalist)
The era of traditional search engines is fading: today, ChatGPT, Gemini, and Perplexity choose who to cite. GEO (Generative Engine Optimization) is the discipline that determines the winners in this new landscape. Rinaldo Zambello presents Verbalist®, the AI solution by NUR Digital Marketing designed to measure and enhance brand visibility within LLM responses. Discover actionable strategies, real-world metrics, and use cases for those striving to remain relevant in an AI-first world.
CEO
NUR Digital Marketing 25 june
15:10 - 15:30
Tech For Business
Business Without Filters: How to See the Invisible and Automate the Impossible
How APIs transform complex processes into simple, fluid, and scalable experiences. From digital onboarding to SMS OTPs, from identity verification to electronic invoicing: behind every daily action lies an ecosystem of integrations operating in real time. A brief guide for companies aiming to optimize time and resources through automation, data, and new growth models with Openapi, the premier API marketplace in Europe.
CEO
Openapi Spa 25 june
15:10 - 15:30
Entrepreneurship
Stop chasing AI Models. Why the real game is Governance, Data, and Independence.
Every month a new model is released, and companies start from scratch: new contracts, new training, new risks. But the right question isn't "which model should we use?" — it's "how do I stop depending on any of them?" In this talk, we’ll explore why the future of enterprise AI is multi-model and on-premises, why your internal Knowledge Base is your true competitive advantage, and how ClosyTalk tackles this challenge with an architecture that decouples intelligence from the infrastructure it runs on.
Founder & CEO
ClosyTalk 25 june
15:10 - 15:30
Content Creators
The Influencer Profession in Italy: Taxes, Performance, and Earnings
40,000 active creators, yet only 2.5% have adopted the new ATECO code dedicated to influencers. The average turnover? Approximately €24,000 per year. These figures reveal a market that is still fragmented, where engagement, credibility, and performance are becoming more significant than follower counts. In this speech, we will present the results of the research conducted by Kolsquare and Fiscozen on the real state of the creator economy in Italy: how much creators and influencers earn today, the differences between nano, micro, and macro-creators, and how monetization logic is evolving. One key statistic stands out: only 3.1% of published content is sponsored. This highlights that today’s true value lies not just in reach, but in the ability to build trust and genuinely influence a community.
Marketing Manager
Kolsquare Commercialista Partner
Fiscozen 25 june
15:10 - 15:30
Tech & Digital Insights
Integrating AI into Business Processes: Optimizing Efficiency and Supporting People
In this talk, we will explore how Artificial Intelligence serves as a strategic asset for industrial and operational workflows. We will present concrete case studies, ranging from inbound materials automation to end-of-cycle management and maintenance support. You will discover how to introduce secure, customized AI solutions that enhance existing company skills, data, and processes.
General Manager
TiQ 25 june
15:10 - 15:50
Digital Marketing & Business Solutions
Retail Revolution: Transforming a Pharmaceutical Project into a Retail Framework
The pharmaceutical context—characterized by competitive pressure, online growth, and increasingly digital consumers—necessitates a simple, scalable, and measurable ecosystem for social media communication management. The solution is a headless platform integrating content, training, governance, and artificial intelligence to empower physical points of sale to maintain a structured social media presence. This model is engineered for replicability across diverse retail environments where the customer relationship constitutes the primary strategic asset.
Senior Digital Strategist | Head of SMM
Proxima Spa Area Manager
Proxima Spa 25 june
15:10 - 15:50
Start the Future
Superinnovation: What It Really Takes to Build the Future
We live in an age of hyperinnovation: algorithms, data, and artificial intelligence are redefining the economy, work, and society. However, technological progress alone is not enough to generate development and competitiveness. In this conversation, Gianmario Verona and Daniele Manca offer a reflection on what makes authentic innovation possible: culture, strategic vision, organization, and the ability to transform change into the future.
Full Professor of Innovation Management
Bocconi University Deputy Editor-in-Chief
Corriere Della Sera 25 june
Startup & VC Plenary
Italian Tech Alliance
General Director
Italian Tech Alliance Partner
Vertis SGR SpA CEO
Soource Head of Corporate Venture Capital
Ferrovie dello Stato Italiane SpA CEO & Founder
Niulinx Member Board of Directors
Moonstone VC Founder &. CEO
YOUTH HealthTech 25 june
15:20 - 15:35
Coding Frontend
Accessibility from design to code: 3Bmeteo’s journey for website and app
A case study on the journey undertaken with 3Bmeteo to integrate accessibility into the redesign process of both website and app. From design reviews and alignment to defining guidelines on structure, semantics, and interactions, through to implementation validation, I will present an iterative and collaborative workflow designed to identify barriers before release and turn accessibility into a shared practice between design and development.
Accessibility Engineer, UI/UX designer & Web Developer
Inclusio 25 june
15:20 - 15:40
Fintech & Digital Assets
Digital ID or Digital Wallet? A “Hidden” Feature That Is Changing Digital Payments
The Electronic Identity Card (CIE) is not just a form of identification, but can also serve as a bridge between digital identity, stablecoins, digital payments, and citizen services.
Head of Innovation Web3 Hub
Politecnico di Milano Head at Blockchain & Distributed Ledger Observatory
Polimi 25 june
15:20 - 15:50
Legal Tech
Privacy, AI and Data Governance: which rules for the Digital Future
Artificial intelligence and data governance are now at the center of a transformation affecting fundamental rights, competitiveness, and international relations. In this context, Europe is seeking to establish its own regulatory model, based on a balance between innovation, the protection of individual freedoms, and the accountability of public and private actors. The panel brings together institutional, legislative, and legal perspectives to analyze the role of the European Union in shaping the rules of the future digital landscape and their impact on global scenarios.
Europarlamentare, Relatore AI Act
Parlamento Europeo Senior EU Policy Counsel | PhD Researcher
Future of Privacy Forum | VUB - LSTS - BPH Avvocato, giornalista e professore a contratto di diritto delle nuove tecnologie e privacy
-- 25 june
15:20 - 15:50
Social Media Strategies
Social updates 2026: how to use AI to adapt content, ads, and strategy
Social media are constantly changing: new formats, new algorithms, and new distribution rules. The real problem is not staying updated, but understanding what to do after each update. In this talk, we will analyze the main news from Instagram, TikTok, and LinkedIn, and we will see how to use artificial intelligence—not to generate content automatically, but to strategically adapt content, advertising campaigns, and workflows. From reading updates to their practical application: what has truly changed on the platforms, what to stop doing, and how to use AI to test, optimize, and decide faster. A practical session designed for marketers, freelancers, and teams who want to stop chasing algorithms and continue working with method, data, and strategy.
AI & Digital Strategist | Co-Founder
ADV+ 25 june
15:20 - 15:50
GovTech
Le imprese e la trasformazione digitale: sfide e opportunità nell'era dell'innovazione
Il panel esplorerà come le imprese affrontano la sfida della trasformazione digitale, analizzando le opportunità e le difficoltà derivanti dall'adozione delle nuove tecnologie, in particolare dell'intelligenza artificiale. Si discuterà di come le politiche europee possano supportare le PMI e le startup nell'integrazione delle tecnologie emergenti nei loro processi aziendali. I relatori condivideranno esperienze e visioni sull'impatto dell'innovazione tecnologica sul business, con focus sulle soluzioni pratiche per la competitività, la sostenibilità e la crescita in un contesto globale sempre più digitalizzato. Il panel offrirà anche un'opportunità di confronto sulle politiche pubbliche e sugli strumenti che facilitano la digitalizzazione delle imprese, con particolare attenzione agli sviluppi recenti in Europa.Modera: Kevin Carboni
Vice-Chair of the committee on industry, research and energy
European Parliament International Business Advisor
Ministry of Foreign Affairs of Denmark – Invest in Denmark Vice President for Artificial Intelligence
Arab American University Vice Director
EDI - Confcommercio 25 june
15:20 - 15:50
AI Marketing
Agentic Moment of Truth: the era in which AI decides with and for the consumer
AI is not just changing how we search for products. It is redefining who we are as consumers and who brands must become to exist in this new world. P&G gave us the First Moment of Truth (the shelf). Google gave us the Zero Moment of Truth (search). Now, we are in the Agentic Moment of Truth: the moment when AI surfaces needs the consumer didn't even know they had, builds a narrative around the choice, and returns 3-5 options. Anyone who doesn’t appear in those 3-5 is simply absent.The Agentic Moment of Truth is not about search; it’s about discovery. The consumer delegates to AI not just the selection of options, but the very definition of the need. This talk presents the results of the first systematic Italian research—combining quantitative data, qualitative interviews, and focus groups—to begin understanding this phenomenon in its entirety.
CEO
The Fool AI Integration Specialist & Market Consultant
The Fool 25 june
15:20 - 15:50
Advertising
Product Clustering: Optimizing the Catalog to Maximize ROI and Profit Margins
Not all products are created equal, and promoting them in the same way is a costly mistake. In this session, we will explore the logic behind Product Clustering: how to dynamically segment your inventory based on real performance data. We will discover how to identify "bestsellers," manage low-engagement items (the so-called "zombies"), and allocate budget strategically to protect margins and scale sales across the entire e-commerce store.
Senior Client Lead
Precis 25 june
15:20 - 15:50
Brand Strategy
Brandcast: Making the Most of Owned Channels with a New Editorial Model
Why is your brand on social media?Competition for attention on social media platforms is fierce, yet brands across the national landscape still invest in content without a clear schedule.It is in this context that Show Reel Agency introduces Brandcast: a new model that goes beyond the social campaign approach and builds an integrated editorial system between content, creators, and distribution.We'll see how to concretely adopt this approach to generate presence, relevance, and real business impact.
Executive Partner - Brand & Client Director
Show Reel Agency Content Director
Show Reel Agency 25 june
15:20 - 15:50
Work & HR
The Power of Soft Skills: Recruiting Future-Ready Technical Talent
In recruitment, the real challenge is no longer just finding technical expertise, but identifying individuals who can apply it with effectiveness, collaboration, and innovation. Today, soft skills have become the decisive factor for technical profiles. This session analyzes which soft skills are indispensable and how to evaluate them concretely: from the ability to adapt to evolving technologies and priorities without losing productivity, to the emotional intelligence required to collaborate in cross-functional teams and manage feedback or conflict. We will explore how to communicate complex ideas to non-technical stakeholders, present solutions persuasively, and leverage critical thinking to tackle challenges creatively. Through practical examples, we will demonstrate the impact of these skills on technical team performance and overall recruiting success.
Talent Acquisition Manager
Alten 25 june
15:20 - 15:50
AI Tourism
Travel Mixology: AI for hyper-personalization in designing identity-driven travel experiences
We are in the era of identity-driven travel, where traditional demographic targets no longer work. Today’s traveler reshapes themselves with every departure, and capturing their fluid desires requires a new approach: Travel Mixology.In this talk, we will explore how Generative AI becomes the infrastructure for managing deep hyper-personalization without getting overwhelmed by operational complexity. We will dive into techniques such as Context Engineering and Mirror Prompting to decode the client’s emotional language and validate every proposal.The goal is to use technology to build the structure of the journey, while leaving the most important task to the human operator: adding the signature of emotion and the empathy that no machine can replicate.
Fractional AI Strategist & Corporate AI Trainer
25 june
15:20 - 15:50
Book Presentation
Creators and SEO in the Age of Artificial Intelligence
A talk dedicated to those who want to turn content creation into a solid and sustainable professional path. Mattia Cittadino shares how to overcome the most common challenges and build a project with vision, method, and practical tools. From defining your positioning to monetization, the focus is on how to create long-term value, also with the support of artificial intelligence.
Content Creator
Head of SEO
MOCA Interactive Srl 25 june
15:20 - 15:50
Search & AI
Reviews: new trends and the impact of AI
Reviews play a crucial role for any business, as they directly impact revenue, act as a ranking signal in local search, and are increasingly analyzed by AI-powered LLM systems.In this session, we will explore the latest updates introduced by Google and how AI is reshaping the world of reviews.
Founder, CEO, Local SEO Expert
Local strategy 25 june
15:20 - 15:50
Machine Learning
From Apps to Agents: The Next Wave of Digital Transformation
From monoliths to microservices, and from data centers to the cloud, every wave of digital transformation has reshaped how we build and run technology. Today we stand at the next wave: the shift from apps to agents. Explore how agentic architecture changes system design and see that journey in action through a live demo showcasing how modern agents interact with APIs, tools, and existing systems.
Senior Developer Advocate
Amazon AWS Developer Advocate
AWS 25 june
15:20 - 15:50
Gaming & Esports
Gaming & Recruiting: Video Games as a Tool for Assessing Soft Skills
The talk explores the relationship between different types of video games and the development of soft skills, highlighting how various gameplay dynamics can train specific transferable competencies. It also examines how these insights can be applied to recruitment processes, both through corporate gamification and as an additional tool for observing candidates’ soft skills during job interviews.
Head Hunter - Associate - Finance, HR & Banking
Agostini & Associates Recruiting s.r.l. 25 june
15:20 - 15:50
E-commerce
How to invest in high-performing content with AI
The average brand produces dozens of social media contents every month, yet only a small portion truly performs. The problem is not quality — it’s that we decide where to invest without knowing what will actually deliver results. In this talk, we will explore why the metrics we look at every day can be misleading, how AI identifies the patterns that predict content performance, and a practical method for investing budget only where it generates real return. Attendees will leave with a framework that can be applied immediately.
Head
Selll 25 june
15:20 - 16:00
Music & Art
Title Soon Online!
Senior AI Engineer, Manager
Musixmatch Head of Music Innovation Hub PRO
Music Innovation Hub 25 june
15:30 - 15:40
Startup & VC Plenary
Title coming soon
COO & Limited Partner
Rubedo Life Sciences & Unruly Capital Dealflow and Portfolio Lead
VitaDAO 25 june
15:30 - 15:50
Content Creators
Comedian, Film Director & Content Creator
25 june
15:30 - 15:50
Entrepreneurship
The Future of Entrepreneurship: Trust, Learning, and Distribution in the AI Era
Creating products is increasingly accessible, yet building enduring companies has become more arduous. In 2026, three variables are shifting: speed, competition, and replicability. This presentation translates the future of entrepreneurship into a practical playbook based on three key currencies: rapid market learning, trust (privacy, security, transparency), and distribution. Featuring concrete examples and actionable steps applicable immediately.
CEO & Founder
Fred The User Research Shepherd 25 june
15:30 - 15:50
AI Solutions
Adopting AI in Business: Managing Risks and Performance with Feat.AI
Building a compliant AI system is not enough: it must be usable, reliable, and accepted by those who use it every day. At Deep Blue, we help companies prevent legal and operational risks through a socio-technical assessment that puts "humans in command." Through Feat.AI, we integrate AI Act requirements with Human Factors analysis, transforming ethics into a lever for safety, adoption, and performance. The result? AI systems that are more robust, safer, and—above all—more widely adopted.
Head of Automated & Multimodal Transports
Deep Blue 25 june
15:30 - 15:50
Tech For Business
Co-founder e CEO
Syrto 25 june
15:35 - 15:50
Coding Frontend
AI-ccessible: how to use artificial intelligence without breaking the web
AI can generate code in seconds. It writes copy, creates layouts, and suggests components. It’s fast, persuasive, and often… completely inaccessible.Invented ARIA roles. Non-existent color contrast. Incorrect semantic structures. Generic or missing alt text. Forms without labels. AI doesn’t know what it doesn’t know, and it produces outputs that look correct but exclude millions of users.The problem isn’t AI itself. It’s that it’s being used by people who don’t yet have the tools to evaluate its output from an accessibility perspective. And when the reviewer doesn’t know what to look for, errors slip unnoticed into production.In this talk, we’ll cover:The most common accessibility issues generated by AI (with real examples).How to ask the right questions to get more accessible outputs.How to use AI as an ally in testing and reviews.What every digital professional needs to know to avoid blindly trusting generated code.Because the future of the web isn’t about choosing between speed and inclusivity. It’s about learning to demand both.
Full stack Developer & Trainer
WebTea 25 june
15:40 - 15:50
Startup & VC Plenary
Title coming soon
25 june
Startup & VC Plenary
Techshop
Venture Partner
Techshop 25 june
15:50 - 16:05
Digital Health
A VALUE-BASED PERSPECTIVE OF ARTIFICIAL INTELLIGENCE FOR TELEDIALYSIS: AN ONGOING EXPERIMENT IN LECCE ASL. Teledialisi e intelligenza artificiale: una sperimentazione in corso in ottica value-based nella ASL Lecce
A concrete case of digital transformation in healthcare: tele-dialysis at ASL Lecce. The presentation introduces the model of assisted home hemodialysis supported by telemedicine as an example of organizational innovation for frail nephrology patients. Through telemonitoring, clinical supervision, and community-based care, tele-dialysis improves continuity of care, personalization, sustainability, and quality of life, with a brief mention of the emerging role of artificial intelligence.
Nephrologist and Researcher in Digital Health and Teledialysis
Local Health Authority Lecce and University of Salento 25 june
16:00 - 16:20
Digital Marketing & Business Solutions
The "Plug & Play" SEM Department: How to Scale Your Agency's Services Without Hiring
In this session, I will reveal how to transform your agency into a performance powerhouse using the "Plug & Play" SEM model: a proven system to integrate high-level expertise into your workflow without adding a single cent to your fixed costs. You will learn how to scale your services, protect your margins, and offer your clients cutting-edge e-commerce strategies that, until today, you could only admire from your competitors.
CEO & Founder
SEMprofile S.r.l. 25 june
16:00 - 16:20
Content Creators
Actor, Writer, Speaker & Content Creator
25 june
16:00 - 16:20
Entrepreneurship
Hacking for better: how automation changes the game against cyber-crime
In a landscape of diverse industry players, we demonstrate how our EVA and CRI software leverage automation and AI to level the playing field against cyber-crime. CyLock presents an innovative approach to cybersecurity, capable of identifying vulnerabilities and measuring risk in a continuous and scalable manner through advanced testing and intelligent analysis. We bring concrete, operational evidence to the stage.
CEO
CyLock S.r.l. 25 june
16:00 - 16:20
Tech For Business
Tax as a Service: The Future of the VAT Number is Digital
Is it possible to make tax management as simple as a food delivery app? In this case study, we will explore FidoCommercialista’s journey in digitalizing the Italian VAT number (Partita IVA). We will examine how workflow automation, cloud integration, and a user-centric UX are freeing thousands of professionals from paper-heavy folders, transforming accounting into a competitive advantage.
CMO & Founder
FidoCommercialista 25 june
Startup & VC Plenary
Innovup
Director
InnovUp Head of Corporate Venture Capital
Reale Group Founder & CEO
Charlie24 Italia Srl Manager of Italy Innovation Hub
ENEL 25 june
16:00 - 16:30
Future-Conscious Innovation
Grandma Maria: From Burraco Player to Cartel Queen — Identity Theft and Its Implications
Our lives flow more or less peacefully alongside technology, but do we really understand the risks we face?What would happen if someone stole our identity and we were falsely accused of crimes we never committed?Our speakers will explain the dynamics of identity theft, what can happen as a result, and above all how to defend Grandma from being accused of being the number one drug cartel leader.
Managing Partner
Alchimie Digitali University of Bologna
Full Professor President
EURODETECTIVE Communication and Event Specialist
Clust-ER Innovate 25 june
16:00 - 16:40
Mainstage
Live Show!
25 june
16:05 - 16:20
Digital Health
Future Telerehabilitation: From New Corporate Organizational Models to the Integration of Virtual Reality and Robotics
The objective of this speech is to provide a theoretical and scientific framework for telerehabilitation, illustrating its operating principles, delivery models, and the main evidence available in literature, which demonstrates how remote rehabilitation pathways can guarantee continuity of care, accessibility, and outcomes comparable to traditional rehabilitation across various clinical fields. The presentation will analyze the applications of telerehabilitation in major rehabilitative pathologies, focusing on neurological fields and highlighting the role of digital technologies, virtual reality, and robotic devices in improving therapeutic adherence, treatment customization, and functional outcomes. Furthermore, it will illustrate a corporate organizational model (AUSL Bologna and IRCCS ISNB) for the large-scale implementation of telerehabilitation, describing clinical-assistance processes, the integration between hospital and home settings, technological and professional requirements, as well as economic sustainability models and reimbursement mechanisms within the healthcare context. Concrete examples of implementation and technological innovation will be presented, with specific reference to PNC/PNRR-funded projects (won as Principal Investigator - PI) that integrate robotics and virtual reality into telerehabilitation, enabling more intensive, personalized, and engaging home-based treatments. Finally, the speech will highlight the future perspectives of digital rehabilitation, discussing opportunities, current limitations regarding standardization, security, and engagement, and the organizational and cultural challenges for the systemic adoption of these innovative models within healthcare systems.
MD, PHD, dirigente medico SC Neuroriabilitazione
IRCCS ISN-ausl - Bologna 25 june
16:10 - 16:25
Search & AI
SEO restyling driven by intent change: when pages stop performing (and it’s not a technical issue)
When you lose rankings, you tend to think about updates, backlinks, or technical issues. But the cause can be much simpler: your page no longer satisfies the primary search intents of your target audience.In this talk, we present a replicable method to understand how to identify this scenario and how to act on your web pages (UX, UI, and content) to transform them, create stronger alignment with search intent, and regain competitiveness (also from an SEO for AI perspective). Real case studies with performance graphs included.
Head of SEO
NetStrategy Senior SEO Specialist
NetStrategy 25 june
16:10 - 16:30
Fintech & Digital Assets
Ethereum Everywhere Team
Ethereum Foundation Research Engineer
Ethereum Foundation (dAI Team) Co-founder
Builders Garden 25 june
16:10 - 16:40
Brand Strategy
The 5-Second Rule
A journey through the stories of Alex, Carlotta, Emiliano, Franco, Andrea, Giulia, and many other protagonists from the world of SpecialMente, BMW Italy's social value creation program. This is a universe of common and natural gestures that hide life lessons touching our daily lives, teaching us to go beyond boundaries. These stories help us understand that the only true limits are the ones we set for ourselves. Often, all it takes is 5 seconds to move beyond them.
Director of Institutional Relations and Communication
BMW Italy 25 june
16:10 - 16:40
Work & HR
Born Digital, Powered by AI
AI is changing work. Gen Z is changing how we work. Together, they are rewriting the rules. This talk connects technology, people, and purpose to explore how work is being shaped in the age of AI — and why it is becoming more human, not less.
Cloud & AI Platform Specialist
Microsoft 25 june
16:10 - 16:40
Coding Frontend
Reactive Apps without Frameworks
Meet a framework-free, zero-deps app stack powered by the near-future web: a tiny signal-based store, DOM-first rendering, and tagged template literals for expressive, safe views. Sketching an observable state core aligned with the TC39 Signals proposal, with a look to the future to bind it to the DOM using emerging “DOM Parts” ideas for precise updates, finally layering a minimalist template-literal engine that makes JSX feel optional. The result is a reactive, component-capable architecture you can understand in one file, portable from today’s browsers to tomorrow’s platform APIs. Come for the WOW, leave with a starter kit for building real apps in vanillaJS. (Proposals: TC39 Signals, DOM Parts, both in active exploration and limited availability.)
Senior Frontend Engineer | Speaker | Mentor
Freelance 25 june
16:10 - 16:40
Advertising
Google Ads today: a mandatory tax, a growth engine, or are you just paying to exist?
In 2026, Google Ads is no longer just a channel—nor the growth engine we once relied on. It has become a closed system that reshapes rules, margins, and visibility. With AI Overviews and zero-click search, clicks are declining, costs are rising—and control is shifting elsewhere. The uncomfortable question is: are you building a competitive advantage, or fueling a dependency? We’ll explore how to leverage first-party data to regain control and drive sustainable performance.
Co-founder e CEO
Green Click Media Italia srl 25 june
16:10 - 16:40
Social Media Strategies
LinkedIn metrics beyond vanity metrics
Impressions and likes feel good. They’re easy, visible, and reassuring. On LinkedIn, when the goal is business, they’re not enough.In this talk, we’ll explore how to move from quantity-based metrics to quality-driven ones—for both personal profiles and company pages: signals of real interest, conversations, qualified leads, and meetings generated. A practical model to interpret data with maturity and connect it to tangible results.
Consulente e formatore LinkedIn®
up4business 25 june
16:10 - 16:40
Audio & Visual Production
The Architecture of Human Evolution: Designing Human-Centered AI
As AI becomes increasingly integrated into daily life, the challenge is no longer only technological advancement, but preserving human depth within intelligent systems. In this keynote, Aliya Grig explores how art, environments, and human-centered design can shape more emotionally integrated technologies that support creativity, awareness, cognition, and human connection in the future.Headshots are attached in both black and white background versions, please feel free to use whichever fits best with the event branding and materials.
Founder
Kosmos City 25 june
16:10 - 16:40
AI Tourism
Building AI for business travel: when “I’m leaving tomorrow” becomes an obstetric problem
Umberto Ghio, CTO of SIAS, one of Italy’s leading technology companies in the business travel sector, will present NORA AI, an intelligent agent developed when the concept of AI agents was still in its early stages. For years, SIAP has worked with some of the most important Travel Management Companies and business travel operators in Italy, developing platforms that manage complex booking processes, corporate policies, and business travel operations. NORA was born from a real industry need: simplifying and automating the management of corporate travel requests. During the talk, Umberto will share the development journey of the agent — from early misunderstandings in natural language processing to surprising capabilities, such as interpreting images and ambiguous user requests. Today, NORA is already used by international TMCs and companies across Europe, where it supports travel managers and operators in handling travel requests while ensuring compliance with corporate policies. The session will explore what it truly means to bring an AI agent from theory into real-world production, concluding with a broader reflection on the future: if intelligent agents become everyday work companions, how can we design effective collaboration between human and artificial intelligence? A practical story about how agentic AI is already transforming the business travel industry.
CTO
SIAP 25 june
16:10 - 16:40
AI Marketing
When AI recommends: is your brand ready to be chosen by AI?
More and more purchase decisions start inside AI conversations. This session will show how to measure and improve a brand’s LLM visibility by analyzing real Italian cases (Ferrari, Illy, Veralab, Moncler). Attendees will learn a practical framework to understand how AI models cite, describe and recommend brands — and how to turn AI presence into traffic, conversions and sustainable competitive advantage.
Partner & Head of Italy
OMMAX 25 june
16:10 - 16:40
Legal Tech
Evolutions in the Legal Tech Market: Building the Differentiating Skills of the Future
25 june
16:10 - 16:40
Book Presentation
AI and the Art of Maintenance for Forgotten Hearts: Toward an Irreplaceable Humanity in the Age of AI
“And what am I for?” is the question that risks emerging in our minds in the face of an artificial intelligence that learns (apparently) to do everything better than we can. The book outlines a new future of work through unprecedented professions: from mentors of fertile boredom to memory curators and architects of forgotten experiences. Here, AI ceases to be a replacement and instead becomes an amplifier of human feeling. Through exercises in unlearning and insights to enhance human skills, you will learn to inhabit change without betraying your uniqueness.
Manager
Clust-ER Innovate Multi-faceted information technology executive & consultant
Senior Executive
Regione Emilia-Romagna 25 june
16:10 - 16:40
Machine Learning
AI Safety and emergent misalignment: The new frontier for companies adopting AI
An aligned AI model is trained on a specific task. The result: it begins to behave in risky and unpredictable ways. This is emergent misalignment, a phenomenon we have replicated on real models.Traditional validation strategies are not enough: awareness, continuous evaluation, and red teaming are neededThe goal is to build an understanding of AI Safety: we will present first-hand experimental data and concrete tools for adopting AI without leaving hidden vulnerabilities.
AI educational expert & instructional designer
Fondazione IFAB Senior Data Scientist
Fondazione IFAB 25 june
16:20 - 16:40
Tech For Business
How to Leverage AI for Conversation Intelligence: Driving Competitive Advantage in Sales
Every day, thousands of conversations between sales reps and customers produce valuable data that no CRM captures: real objections, buying signals, and recurring mistakes. Globally, Conversation Intelligence is a billion-dollar market; in Italy, it is still in its infancy. Andrea di Foggia, founder of askmentor, uses real-world data to demonstrate how systematic sales conversation analysis allows for the identification of correlations invisible to the human eye—such as success rates jumping from 1% to as high as 92% when specific corporate protocols are followed. The talk explores how to generate corrective actions for every salesperson and fuel marketing with the actual language used by customers. Through a practical demonstration, this session explores why companies that start digitalizing their conversations today will build a lasting competitive edge.
Founder & Product Owner
askmentor 25 june
16:20 - 16:40
AI Solutions
Hearing Aid Specialist
AurEvoo 25 june
16:20 - 16:40
Entrepreneurship
Selling in the Conversion Economy
In this speech, Valerio Girolami will delve into the concept of the Conversion Economy: a new strategic vision where the true competitive advantage is no longer about generating attention, but about converting customers and relationships into real economic value. During the session, he will present the Conversion Quadrant, a framework based on four key levers: Conversion Rate, Average Ticket, Sales Network, and Lifetime Value.
CEO & Founder
Twenty Formula 25 june
16:25 - 16:40
Search & AI
Beyond copy and code: using AI to turn SEO into a revenue engine
We often limit AI in SEO to content generation and technical fixes. Instead, we’ll explore how to use it strategically to overcome structural CMS limitations and scale your offering by capturing valuable long-tail demand.By combining SEO expertise with technological capabilities, we’ll analyze how the automated creation of listing pages can transform organic search into a measurable revenue driver—maximizing traffic, conversion rates, and ROI without impacting IT resources.A successful case study will be presented.
SEO Team Manager
Webranking 25 june
16:30 - 16:45
Digital Health
The Status of Google Business Profiles in Public Healthcare
How public healthcare facilities are positioned on Google Maps, and what can be done to improve their visibility.
Founder, CEO, Local SEO Expert
Local strategy 25 june
16:30 - 16:50
Fintech & Digital Assets
Zero-Knowledge Proofs and Public Tenders: Greater Transparency Without Exposing Sensitive Data
How can Zero-Knowledge Proofs be applied as a trust infrastructure to make public tenders more transparent and secure, while protecting privacy and reducing bureaucracy and legal disputes.
Head of Innovation Web3 Hub
Politecnico di Milano Analyst - PNRR
Presidency of the Council of Ministers Head at Blockchain & Distributed Ledger Observatory
Polimi 25 june
Startup & VC Plenary
IAG
Managing Director
IAG 25 june
16:40 - 16:45
Mainstage
Opening Session 2!
25 june
16:45 - 17:00
Mainstage
International Panel
President
Investment and Finance Office of the Presidency of the Republic of Türkiye TV Presenter
Al Jazeera Media Network 25 june
16:45 - 17:00
Digital Health
Measuring the Value of Digital Health: Orchestrating Data, Processes, and Resources
To provide participants with a concrete perspective on how to evolve from simple digitization to the orchestration of healthcare processes, including through the use of dedicated tools. The objective is to understand how to integrate data, resources, and care pathways to generate measurable value, in alignment with the principles of Value-Based Healthcare, thereby improving efficiency and the quality of services.
Partner & Head of Healthcare Sector
Digital360 GOV 25 june
16:50 - 17:10
Start the Future
Signals from the Dark Universe: How We Search for What We Cannot See
Astroparticle Physics
Simons Foundation 25 june
17:00 - 17:15
Machine Learning
Algorithms in Motion: Computer Vision, Pose Estimation, and Interactive AI for Aerial Dance
This project presents the methodological architecture and software development of a Computer Vision system optimized for recognizing and classifying highly geometrically complex human poses, using aerial dance as a testing ground and stress-test for predictive models. The objective is to demonstrate how time series of body coordinates can be translated into metric data, enabling the automation of interaction design systems (reactive visuals) and multimodal digital accessibility solutions (audio descriptions).
AI & Data Scientist, Artist
25 june
17:00 - 17:15
Digital Health
Prescriptive Appropriateness with AI
Improving the prescriptive appropriateness of GPs (General Practitioners) with the support of an Artificial Intelligence (AI) algorithm. AI can reduce individual discretion and increase citizen trust in the NHS by supporting GPs in assigning the correct clinical priority for first-time NHS appointments. The AI dataset is based on RAO criteria.
Medical Doctor - Ophthalmology Specialist
ASL TO5 25 june
17:00 - 17:20
AI Marketing
Trust Is the New Algorithm: Why the Brands Winning in 2026 Are Measuring What AI Cannot See
AI accelerates content, but it can't create trust. This session uses the AIR™ Method (Authenticity, Inspiration, Relatability) to show you how to measure trust as a business asset and win in a market flooded with content no one believes.
Founder
Liftoff Enterprises 25 june
17:00 - 17:20
Mainstage
Title Soon Online
Infracorp
Investor and Explorer 25 june
Music & Art
Program in progress!
25 june
17:00 - 17:30
Book Presentation
Being a Social Media Manager in the Age of AI — Strategies, Tactics, and Tools
Personal branding, generative AI, advertising campaigns, client management, quotations, contracts, and much more: the work of a Social Media Manager is complex, multifaceted, and constantly evolving. This book will guide you through the path needed to truly master the profession, while keeping in mind the mantra that accompanies every serious professional: engage to convert.Anyone who wants to become an SMM — or who already works in the field but wants to stop being mistaken for a simple “page manager” — must first understand what distinguishes real Social Media Marketing from randomly posting content. In an industry where anyone can call themselves an expert after a €9.99 course, standing out means something very specific: analyzing, planning, measuring, and optimizing. And doing so by intelligently integrating AI, which is not a shortcut but a value multiplier for those who know how to use it.
Social Media Expert
Glisco Marketing Publisher & Moderator
Hoepli Editore 25 june
17:10 - 17:50
Start the Future
Introduction to the Google Product Expert Program
Discover the Product Expert (PE) Program, Google’s global community of super users. Join more than 1,300 Product Experts, passionate individuals who dedicate their time to helping other users across Google Help Communities. PEs provide over one million answers every year. In return, you can gain exclusive benefits: direct connections with Googlers for feedback and updates, beta testing opportunities, branded merchandise, and the chance to participate in annual summits around the world.
Founder, CEO, Local SEO Expert
Local strategy 25 june
17:20 - 18:00
Mainstage
Startup Competition - The Final
25 june
18:00 - 18:20
Mainstage
The 28th Regime: One Market for Innovation
CEO & President
Scuter & Roma Startup Boardmember
Allied for Startups Chief Analyst
Czech Startup Association 25 june
Social Media Strategies
Program in progress!
25 june
Startup & VC Plenary
Closing of the Afternoon Program
CEO
Zest Group Head of Venture Capital and Startup
EY Italia CEO & President
Scuter & Roma Startup Secretary General
INSME Promotion Manager, Support Services and Coordinator of the Invitalia Startup System
INVITALIA 25 june
Startup Arena
Jurors
Board Member and Advisor
Department of Science and Technology, Govt. of India Founding Member
MountTech Growth Fund General Partner
Blue Hill Capital General Manager
FIDA Coach and Chair of the Alchemist Alccelerator Memphis Hub Advisory Board
Alchemist Accelerator Partner
HP Director
Centrepolis Accelerator Head of Business Analytics
Fund of Funds in Bulgaria CEO
Sofia Tech Park Partner
Vitosha Venture Managing Partner
Montis Capital CEO
Zest Group Partners Growth Lead
Zest Group Chief Investment Officer
Zest Group Promotion Manager, Support Services and Coordinator of the Invitalia Startup System
INVITALIA Program Manager
Immediate Accelerator Investment Board
A11 Venture Founder and President
Starboost Consigliere di Amministrazione
Associazione Roma Startup Angel Investor
IAG Angel Investor
IAG Ecosystem Lead South Europe - Italy
28 Digital Partner
P101 Co-Founder & Managing Partner
Blacksheep Manager
Service Innovation Clust-ER Head of Investments & Portfolio Managers
EIT Urban Mobility Partner
3x Capital AI Leader & Host
You & AI - Stealth Mode Partner
Pella Ventures Ecosystem Lead Southern Europe
28 DIGITAL Founder & Managing Partner
OverVentures Partner
Actyus Startup Program Manager
OVHcloud Managing Director
MITO Tech Ventures Senior Ventures Associate
Plug and Play Tech Center Partners Growth Lead
Zest Group Chief Investment Officer
Zest Group Managing Partner
Growth&Glory Direttore Marketing
Reti SPA Deputy Project Manager
Industrial Technology Research Institute Taiwan Managing Director
Forward·Inc Project Manager
Nana Bianca Venture Capitalist
Azimut Project and Innovation Manager
Techprnrs Founder & CEO
Fragile Consultants Director
iScale Group Director Head of Value Creation
Zero One Hundred VC Dealflow and Portfolio Lead
VitaDAO Head of Corporate Venture Capital
Ferrovie dello Stato Italiane SpA CEO
Soource Investment Manager
Ferrovie dello Stato Italiane Operations Manager
Digital Innovation Hub Toscana COO
Finnovaction Head of Innovation
Credem Banca Corporate Venture Capital & Open Innovation Manager
Credem Banca Founder & Ceo
Trending Peace Index CEO
TEDA Tirane Head
Music Innovation Hub Sr. Account Executive
AWS Startups VC
Moonstone VC Operating Partner
VC Partners Legal
VC Partners 25 june
18:20 - 18:25
Mainstage
Startup Competition Awards Ceremony
25 june
18:35 - 18:40
Mainstage
Closing day 2!
25 june
Digital Marketing & Business Solutions
Program in progress!
25 june
Start the Future
Program in progress!
25 june
Content Creators
Program in progress!
25 june
Fintech & Digital Assets
Program in progress!
25 june
Digital Health
Program in progress!
25 june
Entrepreneurship
Program in progress!
25 june
E-commerce
Program in progress!
25 june
AI for Civil Engineering
Program in progress!
25 june
Tech & Digital Insights
Program in progress!
25 june
19:00 - 20:00
Audio & Visual Production
25 june
AI Solutions
Program in progress!
25 june
Book Presentation
Program in progress!
25 june
Startup & VC Plenary
Program in progress!
26 june
Mainstage
Co - Hosting
Journalist
Chairman
WMF - We Make Future Host, Comedian & Content Creator
26 june
Made in Italy Futures
Program in progress!
26 june
09:00 - 19:00
Tech Show & Experiences
Dronesoccer - 1st European Championship
Durante la prossima edizione del WMF, si svolgerà in esclusiva il primo Campionato Europeo di Dronesoccer, l'innovativo esport con droni: oltre ad assistere alla competizione, potrai provare in prima persona l'emozione di questo innovativo eSport.
26 june
09:00 - 19:00
Tech Show & Experiences
Campi da gioco
Dal Busker al BSKIN, dalla pallamano alla pallavolo fino al ballo Country, passando per simulatori di volo e guida al WMF ti aspettano aree interattive per provare sport tradizionali e attività immersive. In collaborazione con Vero Volley, FIGH, EISI, FIPAV, e le associazioni G.R.D - genitori ragazzi down, In.Da.Co., Western Academy e Aero Club pavullo, potrai cimentarti in sfide reali o virtuali, tra movimento, divertimento e tecnologia.
26 june
10:00 - 10:15
Future-Conscious Innovation
The future is beautiful if…
It is often said that we must build something for those who come after us. But have we ever directly asked them what they expect to find? We will do exactly that. Carolina and Matilda, aged 11, will tell us what the future means to them and what they believe must never be missing.
Communication and Event Specialist
Clust-ER Innovate 26 june
10:00 - 10:40
Mainstage
Urban Impression Live Concert
Producer & Artist
26 june
10:00 - 12:30
Partner Events
ITSSI
L'evento di formazione, con momenti di confronto e dialogo, dedicato alle PMI realizzato dall' Istituto Tecnico Superiore Servizi alle Imprese.
26 june
10:00 - 18:00
Tech Show & Experiences
Tesla - Test Drive
Durante i tre giorni del WMF potrai vivere l’esperienza unica di guidare una Tesla grazie alla Test Drive Area dedicata. Un’occasione esclusiva per testare in prima persona le prestazioni e la tecnologia dei veicoli elettrici che stanno rivoluzionando il futuro della mobilità sostenibile. Prenota il tuo slot e preparati a salire a bordo!
26 june
10:00 - 18:00
Tech Show & Experiences
Edimotive - Test Drive
Area esperienziale di Motor1 sulla mobilità elettrica, con talk live e test drive per approfondire la transizione energetica attraverso il confronto con giornalisti e prove su strada dei veicoli.
26 june
10:40 - 10:50
Mainstage
Opening Ceremony - Day 3!
26 june
10:50 - 11:00
Mainstage
Institutional Greetings
Executive Vice-President for Tech Sovereignty, Security and Democracy
European Commission 26 june
10:50 - 11:00
Impact To Business
Title Coming Soon
Director of Innovation
Coopfond 26 june
11:00 - 11:10
Mainstage
Title Soon Online
Head of Φ-lab Explore Office
ESA 26 june
11:00 - 11:30
Impact To Business
Innovation we like
In this roundtable discussion, we will explore how organizations can move away from cutthroat competition to embrace empathetic coopetition. This approach transforms competitors into strategic partners working toward shared goals, enabling them to tackle systemic challenges—such as narrowing the gender gap or advancing the ecological transition—that no single actor can resolve on its own. It is an innovation that prioritizes human synergy as an alternative to aggressive “disruption.”
Responsabile Innovazione e Startup
Emilbanca Head of Sellalab Torino
Gruppo Sella Head of Startup Program
Forest Valley Institute Co-Founder & CEO
Carpe Carbon Head of Innovation
Save The Children Marketing Manager
Orbyta Tech CEO
MemorAIz 26 june
11:00 - 12:00
Future-Conscious Innovation
Do AIs dream of artificial sheep?
A journey at the boundary between biology and technology. We will explore the concept of consciousness and the revolution of biocomputers, where biological neurons replace GPUs, redefining the very notion of thought. We will also examine the shadows of digital colonization and the new meaning of the digital divide, to imagine a future shaped by both human and artificial minds.
Professor
University of Bologna Researcher
Keihanna Science City Osaka Steering Committee Member
AI for Good 26 june
11:00 - 13:00
Startup Arena
Build What Matters: Planet, Smart Cities & Impact-Driven Innovation
This session emphasizes high-impact sustainable and ESG projects.
It gathers startups committed to tackling global climate challenges, evolving Smart Cities, regenerating the Food & Agriculture ecosystem, and providing services for public administration.
Founder & CEO
TOUAWEN CEO
Metrikflow CEO
TerraSpark CEO
Heiwit - Sodium Ion battery U.S. Lead
Licube CEO
Quicks Founder & CEO
CAELUS S.R.L. CEO
Koala Co-Founder & Chief Executive Officer
Wayla Chief of Sales
Meddle CEO
CityZ Founder
Pythagor CEO
LOKI Director of Global Strategy
Studio Galilei Ceo
Oraigo Head of Board
Smart Farm Robotix CEO & Co-Founder
OZ-TECH Tsarona
Tsarona Co-Founder, Head of Finance and Sales
Wasty Co fouder & COO
Afya Ya Mnyama Digital Limited Trusource
Trusource Co-founder & AI Solution Engineer
CultureAid Founder and CEO
RegeneraCidade CEO & Founder
Surplus Indonesia Weather AI Developer
Hypermeteo CEO & Founder
CDC Studio CEO & Co-Founder
eVerse.AI CEO, founder
MatanX CEO
HMDRIVE Chief Commercial Officer (CCO)
Nezedi AI 26 june
11:10 - 11:20
Mainstage
When Earth Speaks, Satellites Listen: Local Events with Global Echoes
Space Mentor
26 june
11:10 - 11:30
Start the Future
AI: Scaling from (linguistic) models to (economic) markets
The real challenge for businesses in the future will be to shift from model training to market design, from focusing on the engineering and "agency" capabilities of the linguistic model itself to the organizational complexity of the "instituting" assembly that instantiates and enhances it. This shift from "models" to "markets," however, will require a cultural and strategic innovation effort, a radical shift in the paradigms of value co-creation between automation, amplification, and coordination.
Research Affiliate | Adjunct Professor | AI Advisor
MIT | UNIMORE | POLLICINO AIDVISORY 26 june
11:20 - 11:30
Mainstage
Title Soon Online
Drag Artists
26 june
11:30 - 11:40
Mainstage
Beyond AI: Creativity, Intuition, and Judgment
Chief Sales Enablement & Operations
Microsoft Italia 26 june
11:30 - 11:50
Innovation Film Fest
AI: A Beautiful Oxymoron
A speech on how AI has forcefully entered entertainment, advertising, and cinema: a powerful force that does not replace humans, but amplifies them. Only when guided by mastery, vision, and human responsibility can AI generate awareness and empathy, rediscover the magic of the world and of filmmaking as a collective experience—without flattening cultures, but rather enhancing and celebrating them.
Film Writer-Director & Gen-AI Supervisor
COMASTUDIO / GREAT GUNS / EDI (Effetti Digitali Italiani) 26 june
11:30 - 11:50
Entrepreneurship
Easy subsidized finance with AI
How Fundo.one simplifies access to funding for SMEs with its agentic artificial intelligence. Discover how to automate the search for funding calls, improve matching with the most relevant opportunities, and efficiently manage both applications and reporting—for your SME and your network. More and more players are choosing fundo.one as a competitive advantage tool, both for their corporate finance and as a commercial leverage solution.
CEO & Co-Founder
Fundo.one 26 june
11:30 - 11:50
Start the Future
Future of Music and the Next Global Entertainment Ecosystem
Music is no longer just entertainment: it is technology, branding, community, and cultural influence. In this session, Mathew Knowles reflects on how the music industry is being reshaped by AI, digital communication, streaming platforms, and new audience behaviors. Through real-world experiences and strategic insights, the talk will explore how artists and companies can build global impact, create sustainable business models, and navigate the future of entertainment.
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE) 26 june
11:30 - 12:00
Impact To Business
Longevity Economy: Social and Digital Innovation for an Actively Aging Italy
The demographic transition demands a profound overhaul of welfare, labor, consumption, and participation models: by 2050, one-third of the global population will be over 65. In Italy, this threshold will be reached by one in three citizens as early as 2030.In this context, artificial intelligence (AI) emerges as a crucial enabling factor, capable of intervening across various fronts: from preventive and predictive medicine to drug discovery, and from the personalization of care pathways to the redefining of productivity in older age.This panel discussion aims to explore how a purpose-driven alliance between social innovation, open innovation, and digital technologies—with AI acting as a cross-cutting infrastructure—can promote active and sustainable aging, transforming demographic challenges into genuine levers for development.
Executive Director
Milan Longevity Summit Co-founder & General Partner
P3 Ventures Dealflow and Portfolio Lead
VitaDAO Founder
Life Plus Studio COO & Limited Partner
Rubedo Life Sciences & Unruly Capital 26 june
11:40 - 11:50
Mainstage
Europe’s Strategy for Deep Tech and Innovation Leadership
President of the Board
European Innovation Council | European Commission 26 june
11:50 - 12:05
Digital Health
Heart of the Future: AI and the Next Frontier in Saving Lives
Lecture dedicata a come l’intelligenza artificiale stia trasformando la gestione dell’arresto cardiaco e dell’emergenza-urgenza. Dalla previsione del rischio alla diagnosi precoce, dai wearable ai sistemi di allerta e dispatch, fino al supporto decisionale durante la rianimazione. Un viaggio tra evidenze, limiti etici e scenari realistici per integrare l’AI nella catena della sopravvivenza.
President
European Resuscitation Council 26 june
11:50 - 12:10
Content Creators
Conscious protagonists? The protection of minors in the era of family influencers
In view of a potential law regulating child influencers, we wish to initiate a reflection. We have analyzed over 1,300 pieces of content from family influencers to measure how their children are exposed, in which contexts, and what differentiates organic content from advertisements. The result is a rather alarming picture, both in quantitative and qualitative terms (particularly regarding privacy protection and potential psychological implications).
General Director
Terre des Hommes Italia Content creator & Storyteller
26 june
11:50 - 12:10
Entrepreneurship
AI as a super HR: reducing friction, boosting performance
We offer training, benefits, smart working, and better environments. Yet, it’s never enough. An organization simply cannot truly understand everyone’s individual needs, but it should. Satisfied people perform better, frustrated ones slow everything down. With Hvalues, we’ve built a rapid assessment system and an 'AI Super HR' that listens, advises, and acts, proposing targeted solutions and improving performance in a continuous, measurable way.
CEO & Founder
Hvalues 26 june
11:50 - 12:10
Innovation Film Fest
Cinema, Social Media and New Challenges: the state of the industry in Italy
Italian cinema is undergoing a profound phase of transformation, suspended between the tradition of major productions and the new dynamics of digital communication. In this interview curated by Mauro Zingarelli, we will explore the present and future of the big screen in Italy: from the crucial role of social media in bringing the seventh art closer to new generations, to the complexities of the national production system. A particular focus will be placed on the challenges and barriers young talents face today when entering the industry, in an effort to understand which levers are needed to give new momentum to the Italian audiovisual sector.
Director and Film & TV Content Creator
Arkadia Media Agency 26 june
11:50 - 12:10
Mainstage
Physical AI: The Next Work Revolution
CEO
Generative Bionics Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD EVP Operations, Corporate Strategy and Innovation
Fincantieri 26 june
11:50 - 12:20
Robotics & Physical AI
How I built my own intelligent Robot Arm from Scratch
Are you tired of the same old AI, LLM, buzzword sessions and wondering if there is still anything new and cool out there we can do with AI? Do you crave an exciting, slightly ridiculous project that's just a lot of fun - while also learning about a whole new field with lots of promise? Don't miss this session! Physical AI is about bringing together all the amazing breakthroughs (yes, like large language models) into the fields of robotics and embedded systems. We can make autonomous robots and systems that can generate their own movement instructions and evolve, without having to painstakingly define all the complex code or even tiny physics-engine implementations to get going. But first - we need to build actual robots! As someone coming from the data science field - this may sound like a bit of a leap. However, with a "I'm sure it can't be that hard" attitude, a bunch of electronics components, and an uncontainable enthusiasm - I set out to do just that. I will share the story of building my own Robot Arm from 0 to an incrementally more complex prototype, and how I started giving it some "AI superpowers", and what's next in this exciting field!
Physic AI & AI DevRel
Back to Engineering and Rerun 26 june
11:50 - 12:20
Cybersecurity
AI-Enhanced Threat Modeling: How to Reduce the Cognitive Load of a Security Architect Without Relinquishing Control
This talk presents the blueprint of a system based on RAG (Retrieval-Augmented Generation) and LLMs designed to accelerate threat modeling activities. The objective is to create a "cybersec tactical droid" that assists the security architect by processing large volumes of input—such as documentation, configurations, diagrams, and code—transforming them into an evidence map. Utilizing a predefined set of questions or "investigative rules" (STRIDE/PASTA/DREAD) mapped to NIST and MITRE ATT&CK frameworks, the assistant proposes the queries most pertinent to the context represented by the ingested documentation. Depending on the operational mode, the security architect may choose to utilize the question list in a traditional investigative manner or delegate the generation and autonomous execution of investigative prompts to the cybersec tactical droid. Fortunately, the Death Star engineers lacked this droid model; otherwise, they would have identified a small thermal exhaust port leading directly to the reactor core.
Senior Security Architect Manager
Beskar Cyber Sec 26 june
11:50 - 12:20
Content Marketing
Algorithms with a Nose: Wine in the Era of Short Attention and Long Stories
This speech explores the dialogue between wine culture and short-attention digital ecosystems. How can we narrate territories, identities, and time in a world driven by micro-content? The presentation investigates new narrative codes, ranging from cultural value as a competitive lever to community building, experiential CRM, and AI as a tool to amplify the authenticity and depth of food and wine storytelling.
Head of Digital & Partner
Jacleroi 26 june
11:50 - 12:20
Digital Strategy
Experiential Marketing: How to Organize a Pop-Up and the Media Strategy to Promote It
In a landscape dominated by advertising saturation, what truly remains etched in memory is not the message, but the emotion it evokes. Experiential Marketing represents the strategic response to a context of widespread inattention: an approach that places individuals at the center, transforming the consumer into an active protagonist of the brand experience. Yet, how does one organize an effective Pop-Up, and how is it promoted at a media level?
Media & Experiential Marketing Expert
26 june
11:50 - 12:20
AI Commerce
From Insight to Action in 90 Seconds: The future of digital marketing for eCommerce
What if your store could wake up every morning, read everything—customer sentiment, competitor ads, cohort trends, and ad performance: identify the single most profitable action available, and hand you a ready-to-approve brief? That's not a vision. It's already being built. Valentin Radu, Founder of Omniconvert, walks you through the architecture of an autonomous growth platform that replaces the Monday morning meeting: how AI agents ingest five data layers simultaneously, surface True Profit signals instead of vanity metrics, and generate executable strategy.
CEO & Founder
Omniconvert 26 june
11:50 - 12:20
Management & Leadership
AI Vs Manager / Leader / Facilitator
In the AI era, the true competitive advantage is not technology itself, but the ability to augment human intelligence within organizations. This session explores the evolution of the people manager—from manager to leader, and now increasingly to facilitator—and how experiential methods and structured dialogue improve decision-making, alignment, and collaboration. Companies that develop their people and collective intelligence alongside technology will be the best equipped to navigate today's complexity.
Partner, Facilitator & Trainer
Trivium International 26 june
11:50 - 12:20
Data & Analytics
AI Agents are the new users: protecting data quality and decision-making between bots and real users
AI agents are no longer a thing of the future: today, they navigate your website, generate interactions, and complete conversions with such naturalness that it has become nearly impossible to distinguish them from real users. In this landscape, standard event tracking is no longer enough to block and filter "synthetic" data generated by increasingly sophisticated bots and AI systems. Consequently, maintaining high-quality data and making profitable strategic decisions requires more advanced bot-filtering methods. In this session, I will demonstrate how to protect your data quality by combining behavioral analysis — using tools like Microsoft Clarity — with real-time, AI-driven bot traffic controls. You will discover how to recognize the difference between human and synthetic behaviors, building an analytics system that remains reliable even in this new era.
Co-Founder & Product Evangelist
Tag Manager Italia & Stape 26 june
11:50 - 12:20
Vibe Coding
A team of AI agents working while I sleep: hype or does it actually work?
I tried letting AI build a complete app overnight while I slept, providing the project specifications and tracking task progress as if it were a traditional team. The result was better than I expected. In this talk, I will show you the method I use every day to create complex projects with AI—from prototyping and design to actual development and validation—while avoiding security loopholes. We will explore this through real-world examples from professional app developers to understand why "Vibe Coding" today is much more than just asking an AI to "build me an app."
Nomad Developer
26 june
11:50 - 12:20
Tourism & Travel
Development and enhancement of Heritage Tourism: transforming identity into a product through edu-tourism marketing strategies
Creator of the ‘Giornata delle Ville Venete’ for the Associazione Ville Venete (ETS): a format capable of activating 100 Venetian Villas, generating 180 exclusive experiences and engaging over 73,000 visitors in four years. I have demonstrated how associations and Third Sector organizations can act as drivers of a structured, high-quality tourism system. Through edu-tourism marketing and B2B training for property owners, I transform heritage assets into experiential products, combining participatory B2C value with a solid commercial distribution strategy.
Founder di We are Jugaad - Esperta in Marketing, Turismo ed Heritage
We Are Jugaad 26 june
11:50 - 12:20
Work & HR
The human side of AI: shaping the future of HR
In the context of an increasingly rapid digital transformation, BNL BNP Paribas and Humans.tech take the We Make Future stage to share a concrete reflection on how artificial intelligence can become a tool for authentic innovation, capable of enhancing people, relationships, and corporate culture. During the speech, Alessandro Lucarelli (Data Platform Product Owner - BNL BNP Paribas) and Manuel Fontana (Product Lead & Senior Frontend Engineer - Humans.tech) will share the journey that led to the development of BNL BNP Paribas's new AI avatar in the Human Resources field: an innovative solution designed to redefine Recruiting and Employer Branding experiences by creating more engaging, innovative, and memorable ways to interact with talent and the younger generations. This stems from a drive to reinvent standard pathways and processes through AI solutions developed in collaboration with specialized technology partners like Humans.tech, reminding us that AI does not replace people, but empowers them. All of this takes place within a sector where trust, responsibility, and data management are pivotal. For this reason, the use of new technologies is built on three strategic pillars: data protection, data governance, and collaborative intelligence. This approach transforms AI from a mere tech trend into a true operating model capable of combining innovation, security, and a people-centric approach.
Product Owner Data Platform
BNL BNP Paribas Product Lead & Senior Frontend Engineer
Humans.tech 26 june
11:50 - 12:20
Social Advertising
No Stress, Just TikTok: how Pompea removed the “seams” between advertising and purchase
If every point of friction in advertising leads to lost conversions, Pompea chose to eliminate the “seams” between brand exposure and the act of purchase. In this session, we will analyze this case study, focusing on how to transform an industrial heritage into an effective ecosystem on TikTok Shop. We’ll explore how content, creators, and performance can (and must) come together in a seamless funnel, where product discovery and checkout coexist within the same swipe.
Team Leader
Square Marketing Marketing Manager
Square Marketing 26 june
11:50 - 12:20
Search & AI
Inside an AI agent board: how to transform SEO into scalable growth and concrete results for agencies and clients
We have created an AI Agent Board to drive strategic decisions and structure our SEO operations. In this session, you will see how we apply it to build Local SEO and Link Building processes, turning them into replicable workflows, along with a real-world case study. The result? Less guesswork, more structure, faster delivery, and concrete outcomes for our clients — with predictable growth over time.
SEO Manager & Consultant
Smart Guys Head of SEO & Founder
SmartGuys 26 june
11:50 - 12:20
Agentic AI
3 Agents, 60% Less Grunt Work: AI Agent in Action Across the Supply Chain
Supply chain teams spend countless hours on weekly reporting, transfer planning, and answering repetitive questions — high-frequency, low-value work that drains time and energy. We tackled these pain points with 3 purpose-built AI Agents: one auto-generates supply chain weekly reports, compressing hours of data collection and writing into minutes; another simulates transfer plans, rapidly producing multiple scenarios for decision-making; and a third serves as an always-on supply chain assistant, handling routine inquiries that once flooded inboxes. In this talk, I'll break down the design logic, implementation journey, and real-world results of each Agent — giving you a replicable playbook for bringing AI Agents into your own supply chain operations.
Data Scientist
26 june
11:50 - 12:20
Geopolitics
Against Empires: the future of our democracies in the new world order
Full Professor
Università Cattolica del Sacro Cuore 26 june
11:50 - 12:20
Non-Profit
How Renewable Energy Communities and AI Can Coexist for the Greater Good of the Community
Who said Renewable Energy Communities, non-profit organizations, and Artificial Intelligence can’t work together? CER Italy shares how RECs (Renewable Energy Communities), backed by AI, can become a practical tool for social and local development. Starting from the European vision and the core goals of RECs, we will explore a model that allocates 16% of energy incentives to social causes, highlighting real-world experiences with parishes, associations, and local sports clubs.
Partner
Paper Eco Srl 26 june
11:50 - 12:20
Video & Connected TV
Amazon Ads as a global media channel: Netflix, Twitch, Disney+, and the future of advertising for brands
Most marketing professionals still think that Amazon Ads is simply a tool for promoting products on Amazon. That view is outdated. Today, Amazon is the world’s third-largest advertising ecosystem, and through its DSP it can reach audiences across platforms such as Netflix, Prime Video, Twitch, Disney+, and hundreds of publishers, leveraging real first-party purchase data. In this session, we will explore how the ecosystem works in 2026, the differences between Sponsored Ads and DSP, why brands can benefit from it even if they do not sell on Amazon, and how to integrate it effectively into a broader media planning strategy.
Marketplace Consultant & Proud Founder
Mentor 26 june
11:50 - 12:30
Fintech & Digital Assets
On-chain RWAs: from infrastructure to reality — Italy leading the way in real-world asset tokenization
A panel dedicated to the evolution of real-world asset tokenization, focusing on how technological infrastructure, security, regulation, and integration with traditional financial systems are enabling the transition from experimentation to real-world adoption. A discussion between those building the technology and those making it usable in institutional contexts, aimed at understanding the current state of the market and the next challenges in bringing on-chain RWAs to scale.
Co-founder & CTO
RealHouse Lawyer | Head of Crypto Web3 & Fintech Sector
DLA Piper Corporate & Legal Advisor in the Tech & Financial industry
26 june
Partner Events
CLUSTER INNOVATE Future-Conscious Innovation
Un evento dedicato al confronto sullo sviluppo di servizi innovativi e ricerca tecnologica ICT, powered by Clust-er Innovate.
26 june
Partner Events
CLUSTER TOURISM AI for Smart Territories
Un evento dedicato all'esplorazione delle innovazioni in ambito territoriale, turistico e agritech powered by Clust-er BUILD, Clust-er Tourism e Clust-er Agrifood.
26 june
Partner Events
Orti Lunari - ITS Piemonte
La presentazione di una soluzione innovativa per la coltivazione domestica che integra un sistema avanzato di controllo ambientale e di crescita, ottimizzando illuminazione e parametri. "Orto Lunare" fornisce cibo fresco e depura l'aria, contribuendo alla sostenibilità.
26 june
Partner Events
CNR IIT
Registro .it (Cnr) esplora l'impatto dell'AI sulla ricerca online, trasformando comportamenti, parole chiave e visibilità. Un incontro discuterà questi cambiamenti, offrendo networking e un aperitivo.
26 june
Tech Show & Experiences
RACE4FUTURE Automotive Show
Race4Future animerà il WMF con un ricco programma dedicato alla mobilità sostenibile e alle tecnologie del futuro. Per tre giorni, il Mall ospiterà l’Automotive Show, un’area esperienziale con veicoli elettrici, innovazioni green e soluzioni smart.
26 june
Tech Show & Experiences
Videomapping
Grazie al tunnel immersivo site-specific - progettato per il WMF 2025 da Aelion - potrai attraversare un ambiente immersivo di 8mt e vivere esperienze multisensoriali uniche.
26 june
Tech Show & Experiences
VR Experience
Con il simulatore Vitruvian potrai vivere esperienze immersive uniche e coinvolgenti grazie alla totale libertà di movimento a 360° che garantisce livelli di coerenza e fluidità tali da scongiurare la motion sickness.
26 june
Tech Show & Experiences
One Love Band Machine
Musica, robotica e sostenibilità si fondono con One Love Machine, la band composta da robot interamente realizzati con materiali metallici di riciclo. In un tech show musicale spettacolare, i robot si esibiranno live nell’area fieristica del WMF 2026, un'esperienza fuori dagli schemi, tra ritmo, tecnologia e creatività.
26 june
Partner Events
Miro Italia Community Days
Miro Italia Community Days è l'evento pensato da Euris in partnership con Miro per ispirare il futuro del workspace collaborativo e dell’AI-powered Canvas. Due incontri di circa 4 ore in una sala privata interna all'evento, focalizzati sul condividere esperienze, creare nuove relazioni e scoprire insieme le tecnologie che stanno trasformando il modo di collaborare e innovare.
26 june
Partner Events
Museo del Cielo e della Terra
Esplora l'Universo nel planetario itinerante con proiezioni full dome, un sistema video a 360 gradi che avvolge completamente lo spettatore. Vivi l'emozione unica di toccare un meteorite lunare e scopri reperti leggendari: un frammento di cometa e il celebre Libyan desert glass. Indossa poi i visori VR per salire a bordo della Stazione Spaziale Internazionale e torna sulla Terra per ammirare da vicino lo straordinario mimetismo degli insetti foglia!
26 june
12:00 - 12:30
Impact To Business
The Green Shift
A discussion on the technologies and strategies that are transforming energy, energy independence, and global competitiveness into levers for a more sustainable future.
Advisor & Mentor
A4i CEO
Koala General Partner
NextStep Innovation Manager
HERA Group Co-Founder & CEO
Tinental 26 june
12:00 - 12:30
Future-Conscious Innovation
The things about the future that keep us awake at night
All the ethical, philosophical, scientific, and technological dilemmas of the future that scientists and engineers fear. At the end of the event, there will be an opportunity to meet the author for a book signing at the dedicated stand.
Science communicator & Founder
Filosofiascienza 26 june
12:05 - 12:20
Digital Health
Implementation of a Digital Home Care Network for Monitoring Vitamin K Antagonist Therapy: The INR PoCT Network in the Bologna Metropolitan Area
The project involved the implementation of a digital home care network for monitoring anticoagulant therapy with vitamin K antagonists (VKAs), developed in the metropolitan area of Bologna. These therapies, which are essential for preventing thromboembolic complications, require constant monitoring of the INR (International Normalized Ratio), a key parameter to ensure the treatment's efficacy and safety, particularly in elderly and frail patients. To meet this need, an innovative model based on Point of Care Testing (PoCT) was introduced, allowing the test to be performed directly at the patient's home. Nurses perform capillary blood sampling and analyze the sample using portable devices, obtaining rapid and reliable results comparable to those of a central laboratory.The system is supported by an integrated digital platform that connects local services with the laboratory and clinicians. Data is collected and managed in real time, and results undergo automatic validation processes using algorithms, ensuring high standards of quality and safety. The digital report is then made available to the physician, who can intervene promptly to adjust the therapy and schedule any subsequent checks. To date, the network involves numerous home care units and a large number of patients, with thousands of tests performed each year.One of the main advantages of this model is the significant reduction in turnaround time: from several hours required by the traditional model to just a few minutes with the home-based system. This translates into more efficient therapy management and a reduction in hospital admissions. Furthermore, the system ensures full traceability of the process, reducing the risk of pre-analytical errors and improving the overall safety of the diagnostic pathway. In conclusion, this experience demonstrates how the integration of digital technology and local healthcare can transform the management of chronic diseases, making care more accessible, timely, and patient-centered, with concrete benefits for both citizens and the healthcare system.
Digital Health & Diagnostics Manager
AUSL Bologna 26 june
12:10 - 12:25
Mainstage
AI and Labor: Between Transformation and New Social Challenges
General Secretary
UIL Chairman
WMF - We Make Future 26 june
12:10 - 12:40
GovTech
President & Co-Founder
AWARE Think tank 26 june
12:20 - 12:40
Content Creators
Imperfect sustainability
In my speech, I share my personal journey toward a more conscious sustainability—one that began long before I started discussing it on social media. Drawing on my experience as a content creator, I explore the complexities of communicating these themes online today without falling into extremism, guilt, or unrealistic models of perfection. "Imperfect Sustainability" reflects on how small, concrete, daily changes can impact not only our habits but also the way we view the world, consume, choose, and build awareness. Because sustainability is not just about the environment; it is about developing a more critical, ethical, and responsible outlook on the reality that surrounds us.
Art director, Digital Strategist & Content Creator
26 june
12:20 - 12:40
Geopolitics
The Geopolitics of Rare Earth Elements
Economic power in the nineteenth century belonged to nations rich in iron and coal. In the twentieth century, oil and gas became the main drivers of development. Today, the key players behind global growth are the elements classified as rare earths, together with other critical raw materials. And whoever secures them gains a position of strategic dominance in the world: China is restricting exports, the United States wants to annex Greenland, and Europe does not produce them — yet desperately needs them.
Financial analyst & Founder
Mazziero Research 26 june
12:20 - 12:40
Entrepreneurship
Conversation Intelligence: The New Competitive Advantage for Sales Teams
Every company has a sales team. Almost none of them truly know what happens during their negotiations. Conversation Intelligence brings visibility where there used to be only intuition: it analyzes every sales conversation and turns it into data to drive revenue growth. In this talk, we will explore: the numbers emerging from 10,000 negotiations, the market that is opening up, and why the competitive advantage of the coming years is being built right inside conversations with customers.
Co-Founder
Aiclo 26 june
12:20 - 13:00
Start the Future
In Praise of (Ab)normality
"You are not normal" is a phrase that almost everyone has heard at least once in their life, and certainly not as a compliment. But is it always true that it’s better to be "normal"? Above all, what does "normal" actually mean, and why is this adjective often used as a sort of club to marginalize those who don't fit certain models?
Sociolinguist
26 june
12:20 - 13:00
Innovation Film Fest
Mockumentary as a tool to expose digital narratives
Filmmaker, autore e docente universitario
Sunset 26 june
12:25 - 12:35
Mainstage
Title Soon Online
26 june
12:30 - 13:00
Impact To Business
Leapfrogging Development: Digital Solutions and Social Impact in Africa
Focusing on the foundational digital needs and mobile-first innovation in Ethiopia and Uganda. The discussion highlights the strengths of local entrepreneurship in financial inclusion and essential services, and the challenges of limited infrastructure and the need for scalable, needs-based technology.
CEO
FARIS Technologies CEO
Legacy Hills Investments Founding Partner & Co-Founder
Kili Ventures Co-Founder and Chief Growth Officer
Lishe360 Founder
Impactio Co fouder & COO
Afya Ya Mnyama Digital Limited CEO
Medilink Co-founder & Managing Director
Maritest Trusource
Trusource 26 june
12:30 - 13:00
Future-Conscious Innovation
Kafka, Totò, and the Algorithm
The deepest philosophical ideas are not found in essays. They are found in jokes. Totò, Kafka, and a grain of wheat afraid of chickens tell us what no artificial intelligence report can: that systems do not merely process data, they reshape who we are — and who we are not. A talk, with a few laughs and an uncomfortable question: do the chickens know?
Multi-faceted information technology executive & consultant
26 june
12:35 - 12:40
Mainstage
Sky-High Clash: the 1st European Drone Soccer Championship
26 june
12:40 - 12:45
Mainstage
Closing Session 1!
26 june
12:40 - 12:55
Digital Health
Fragmentation > Frustration > Solution: Moving Toward Integrated Care
Digital health is growing fast, but instead of simplifying access, it has often increased fragmentation and complexity. AI Health risks amplifying this chaos if we don't fix the underlying issue: the lack of integration and a shared language across the healthcare system. This session explores the evolution from Digital Health to AI Health, highlighting its limits and opportunities. Through the Salute360 case study, we will see how to unify services, professionals, and patients into a single, accessible, and seamless experience.
Co-Founder & CTIO
Salute360 26 june
12:40 - 13:00
Content Creators
Finding your voice through content creation
Too introverted for extroverts, too extroverted for introverts, always searching for a space to truly be oneself. This panel is born from that identity limbo, transformed into a space of authentic expression through content creation—where sharing your story becomes a way to belong, to represent, and to build community.
Content Creator
26 june
12:40 - 13:00
Fintech & Digital Assets
Corporate & Legal Advisor in the Tech & Financial industry
26 june
12:40 - 13:10
Non-Profit
The nonprofit sector represents a vast and underutilized market: how to penetrate it through effective partnerships.
The nonprofit sector is a massive market, yet remains largely untapped by the profit-driven world: the objective is not merely "charity," but the creation of authentic value. In this presentation, I will demonstrate why it is currently advantageous for companies to collaborate with nonprofit organizations and how to do so without descending into superficial Corporate Social Responsibility. We will examine partnership models, measurable objectives, common pitfalls (which erode both reputation and budget), and an operational checklist for initiating credible, purposeful, and sustainable collaborations.
Consultant & Professor
Fundraising.it & Università di Bologna 26 june
12:40 - 13:10
AI Commerce
Neuroscience of Desire: Transforming Products into Objects of Longing Before the Customer Seeks Them
AI tools are becoming the filter between user and product: if desire is not cultivated upstream, the AI will decide for the customer. In this presentation, I will demonstrate how purchasing desires originate and how to transform them into branding and e-commerce leverage. Drawing upon neuroscientific research, case studies, and agency testing, I will elucidate the formula for activating desire and rendering your store and products objects of aspiration, rather than mere functional alternatives.
Neuromarketing & Marketing Manager
Pronesis srl 26 june
12:40 - 13:10
Robotics & Physical AI
The State of Humanoids in 2026, Hype or Paradigm Shift - Capabilities & Constraints
Humanoid robots are moving rapidly from research labs into real-world applications, sparking both excitement and skepticism. This keynote examines where the technology truly stands in 2026, separating marketing narratives from measurable progress. It explores current capabilities, technical and economic constraints, and what must change for humanoids to deliver sustained, large-scale value across industries.
Co-Founder & CTO
Merphi Consultants 26 june
12:40 - 13:10
Management & Leadership
How AI Is Changing Engineering Leadership
Every day we get more advanced LLM models. Since the beginning of the new AI era, they have touched many sides of our work life. We now have things like “vibe coding”, where engineers are no longer writing code line-by-line but operating with complex pieces of architecture. Artificial Intelligence has shaken the market and shifted it significantly. Almost no decision today is made without consulting AI, directly or indirectly. I’ve seen leaders take important decisions purely based on ChatGPT answers and fail to deliver what was promised. At the same time, I’ve seen developers spend weeks on simple tasks full of boilerplate that could be accomplished with CoPilot in 10–15 minutes. The real question is how to keep the balance between replacing human intelligence with artificial intelligence. Is it a good strategy to hire one “vibe coder” instead of three developers? Do we need to teach developers in the old-school way, or should we throw away all Uncle Bob books and trust Cursor? As developers, leaders, and managers, we are always in a state of needing to stay updated in this fast-changing environment. This is exactly the topic of my talk — not providing final answers but asking the questions that help us think in the right direction. The answers must be found by everyone within their own environment.
CTO | Team Lead
Palautus AI by HGB | F-Secure 26 june
12:40 - 13:10
Content Marketing
The Method to Initiate Communication with Effective Content, Even with Limited Time
In this speech, you will discover a practical method for communicating through clear and effective content, despite obstacles such as a lack of time, a dearth of ideas, and the fear of judgment. We shall examine how to continuously generate ideas, organize a streamlined setup, and transform your daily activities into posts, videos, and stories that direct the appropriate audience toward your work.
Content Creator
26 june
12:40 - 13:10
Digital Strategy
AI Is Rewriting Digital Media Economics: Measurement, Identity, and Adaptive Growth
Digital media business models were built on deterministic tracking and fragmented measurement. That foundation is collapsing under privacy regulation and signal loss. This session explores how AI driven identity layers, probabilistic modeling, and adaptive feedback systems are rebuilding digital media economics. Attendees will learn how to design measurement architectures that power sustainable growth across acquisition, retention, and monetization.
Senior Product Manager
My Code 26 june
12:40 - 13:10
Cybersecurity
Agent Breaker: non mi rompere gli agenti
Gli agenti AI sono in grado di svolgere compiti complessi, ma quanto sono davvero robusti? In un mondo in cui questi strumenti diventano sempre più pervasivi, è fondamentale comprendere le potenziali vulnerabilità e come difendersi da esse. In questo talk esploreremo il prompt injection, una delle tecniche più diffuse per manipolare applicazioni basate su GenAI per scopi malevoli, come ad esempio: - Farsi fornire le informazioni di configurazione (es: il system prompt) - Ottenere informazioni "protette" o segrete - Aggirare i filtri di allineamento - Attaccare sistemi collegati Dopo una breve introduzione su attacchi e rimedi e vedremo qualche esempio concreto, sia da casi realmente avvenuti, sia provando live alcuni attacchi sulla piattaforma di Lakera, pensata per fare da playground a chi vuole approcciare questa disciplina.
Tech Lead
Mònade 26 june
12:40 - 13:10
Social Advertising
Come misurare l'impatto dell'adv di Meta con i Brand e Conversion Lift
Spesso le piattaforme adv ci raccontano una visione parziale e di parte dei dati sulle performance. Questo comporta scelte sbagliate: di budget, struttura adv, contenuti. Come possiamo sapere se davvero Meta sta contribuendo positivamente a rendere il brand riconoscibile e smuovere le persone verso l'acquisto? Per questo ci sono gli esperimenti di Brand Lift e Conversion Lift, ancora poco sfruttati ma che possono davvero far capire se quello che stiamo facendo sta davvero portando risultati e performance e in quale modo.
Founder | Advertising & Marketing Automation Expert
Roads® 26 june
12:40 - 13:10
Data & Analytics
Conversational Analytics: The New Paradigm of Data Analysis
For years, we’ve built dashboards, selected filters, dragged dimensions, and then... we "waited" for the right insight. Today, the approach has been flipped: Artificial Intelligence allows us to interact directly with data, ask questions in natural language, and receive structured, concise answers ready to be shared. In this session, using real-world cases and concrete tools, I will show you how AI is transforming reporting. We will explore the shift from static visualizations to dynamic conversations, the transition from time lost in tools to time gained in insights, and the move from hand-built dashboards to real-time generated narratives. This isn't the end of data analytics. It is the beginning of a new way of thinking with data.
Data Analyst & Ai Consultant
26 june
12:40 - 13:10
Tourism & Travel
Guest data integration is now for everyone
How I integrated six guest data silos within a hotel group using generative AI and autonomous agents—without forcing the client to replace their existing software (an operation that would have overwhelmed their staff)—achieving double-digit increases in occupancy and margins, while making guest relationships more empathetic for both new and returning customers.
Consultant & Trainer
Volpe Marco 26 june
12:40 - 13:10
Vibe Coding
Agentic Engineering: How the best developers stopped writing code
Vibe coding has changed everything, but most teams are using it the wrong way. What does it really mean to move from “asking AI for code” to managing agents that work for you? This talk explores workflows that genuinely boost productivity, the most common mistakes that turn speed into technical debt, and what sets apart those who use AI as a multiplier from those who simply generate code and hope it works
Vibe President & Senior Frontend Engineer
Humans.tech 26 june
12:40 - 13:10
Work & HR
Human + Agentic AI Operating Model: the new playing field for HR
The adoption of Agentic AI in HR is where HR strategy, work redesign, and systems architecture converge. In this talk, we will show how to build a Human+AI operating model for HR: from redesigning processes and roles between people and agents, to the data and components needed to implement agentic systems, all the way to the conditions required to move from experimentation to solutions that are adopted and create value for both people and the organization.
Associate Partner
TWIST Reply 26 june
12:40 - 13:10
Search & AI
Why Most Scaled Content Fails: A Framework for AI, Trust & SEO at Enterprise Scale
Scaling content with AI has made production faster — but also easier to get wrong. At enterprise scale, most automated content fails: it becomes generic, lacks differentiation, and gradually erodes trust, impacting both SEO performance and user value. In this session, I will present a practical framework to identify, fix, and prevent low-value content at scale, based on real-world application in a large European product platform. You will learn: Why most scaled content fails (and how to recognize early warning signals) How to decide what can be automated vs what must remain human How to design scalable content features that create real value (pros & cons, Q&A, expertise signals) How to combine AI, editorial rules, and data feedback loops into a controlled system How to measure content usefulness beyond traffic with actionable KPIs This is not about producing more content — but about building a system that scales quality, trust, and long-term SEO performance.
SEO Lead
Idealo 26 june
12:40 - 13:10
Video & Connected TV
Video Killed the Media Plan
Video has broken the rules of advertising: today every platform aims to cover the entire funnel, the boundaries between branding and performance have dissolved, and planning media without a solid method means wasting budget. A clear example is Connected TV: a big screen, real attention, precise targeting, and purchase data that traditional linear TV could never provide, with an impact on brand building that is now comparable. Numbers, real case studies, and a clear perspective from someone who plans over 50 media plans a year and manages tens of millions of euros in advertising. You leave with an operational compass — the Media Plan Compass — to stop asking the wrong questions and start building media plans that win in the long term.
Founder & Chairman
TWOW 26 june
12:40 - 13:10
Agentic AI
Casting AI Actors for Learning: How We Script, Direct, and Evaluate Roleplay Agents
Participants will learn how to design AI roleplay agents as multi-agent systems. Rather than just building chatbots with a persona, they will understand how to structure scenario logic, define behavioral rules, and evaluate AI performance against learning objectives. The talk provides a reusable blueprint (covering architecture, alignment, and failure modes) that participants can directly apply to build, pilot, or evaluate AI-based simulations in their own training, education, or L&D programs. Participants will leave with a practical framework to design, test, and evaluate AI roleplay simulations in their own learning environments.
Learning Innovation Unit
IESE Business School 26 june
12:50 - 13:20
GovTech
Innovazione nei Comuni: servizi, digitale e nuove esperienze per i cittadini
I Comuni sono oggi in prima linea nell’implementazione della trasformazione digitale, chiamati a ripensare servizi, processi e modalità di relazione con cittadini e imprese. In questo contesto, l’innovazione non è solo tecnologica, ma riguarda l’esperienza complessiva dei servizi pubblici, l’efficienza amministrativa e la capacità di rispondere a bisogni sempre più evoluti. Il panel mette a confronto esperienze e approcci per analizzare come le amministrazioni locali stanno progettando nuovi modelli di servizio, integrando digitale, sviluppo territoriale e qualità della vita.Modera: Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE Digital Transition Lead
Municipality of Modena Councillor for Economic Development, Participation, and Districts
Municipality of Cesena Councillor for Urban Planning, Building and Mobility
Comune di Ferrara 26 june
12:55 - 13:10
Digital Health
The virtual hospital in the context of Italian healthcare: a slow approach
The Virtual Hospital is a digital organizational model designed for the continuous management of complex patients, integrating remote monitoring, telemedicine, and personalized care pathways. It is based on the principles of Slow Medicine, promoting appropriateness and sustainability, and the Patient Revolution, emphasizing the active involvement of patients. Its goal is to improve clinical outcomes, quality of life, and the efficiency of the healthcare system.
26 june
13:00 - 13:20
Impact To Business
SportTech and Startups: New Solutions for the Future of Sports
By exploring business ideas, emerging technologies, real-world applications, and market insights, the event will highlight how startups are helping to transform key areas such as performance, fan engagement, sustainability, data analysis, media, and services for clubs, athletes, and organizers, as well as the value of collaboration between universities, businesses, investors, and emerging talent.
Partner
Theorema Senior Pj Manager
INNOVIT Founder & Ceo
Go Project e Social Football Summit Murate Idea Park
Coordinator Co-founder & CEO
play2match 26 june
13:00 - 13:20
Fintech & Digital Assets
Web3 and P2P Development
Lawyer
Lener & Partners Growth
KPK Entrepreneur
26 june
14:00 - 14:30
GovTech
Le città metropolitane guidano l’innovazione: verso un’agenda nazionale dai territori
Le città metropolitane sono oggi tra i principali motori dell’innovazione, non solo come luoghi di implementazione delle politiche, ma come attori centrali nella definizione delle strategie di sviluppo del Paese. In uno scenario in cui digitale, pianificazione urbana, ricerca e sviluppo economico sono sempre più interconnessi, emerge la necessità di costruire una visione condivisa che parta dai territori per contribuire a un’agenda nazionale dell’innovazione. Il panel mette a confronto alcune delle principali città italiane per analizzare come le amministrazioni metropolitane stanno costruendo ecosistemi dell’innovazione tra tecnopoli, università, politiche urbane e inclusione, e per avviare un percorso condiviso orientato alla definizione di un Manifesto per l’Innovazione delle Città Metropolitane.Modera: Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE Chair of the Rome Capital Committee, Statute and Technological Innovation
Roma Capitale Councillor for Urban Planning and Private Construction, Strategic Planning and Projects, Public Assets, Digital Twin, Science, Research and Knowledge, Digital Innovation
Municipality of Bologna Councillor for Urban and Strategic Territorial and Coastal Planning
Municipality of Palermo Councillor for Economic Development and Labour Policies
Municipality of Milan Councillor for Security, Information Systems, and Cybersecurity
Municipality of Turin Councillor for Urban and Social Regeneration
Municipality of Bari 26 june
14:00 - 14:30
Impact To Business
Awards Ceremony
26 june
14:00 - 15:00
Future-Conscious Innovation
28 Days Earlier: Improving Cybersecurity to Avoid Apocalyptic Scenarios
Year 2080: a technological bug has struck Earth, and all existing computers have been attacked. Banks, hospitals, offices — even Candy Crush — have stopped working. Come and discover how cybersecurity can save us from this apocalyptic scenario.
Senior Researcher
T3Lab Scientific Director
T3LAB Co-Founder
Mon5 Researcher
RTT Universitas Mercatorum Researcher
T3LAB Associate Professor
University of Ferrara Communication and Event Specialist
Clust-ER Innovate 26 june
14:10 - 15:00
Tech & Digital Insights
Digital Heritage: Innovation, Gamification, and Immersive Technologies for Culture
Cultural heritage is evolving into a dynamic digital experience thanks to 3D technology, immersive realities, and interactive environments. Museums, archives, and cultural institutions are experimenting with new engagement methods that combine education, entertainment, and accessibility. This roundtable delves into how technological innovation and culture can collaborate to build experiences capable of fostering meaningful dialogue.
Founder & CTO
Tredo CEO & Co-Founder
Melazeta srl Project Manager
ML FINANCE Marketing and Communications Manager
Indici Opponibili 26 june
14:20 - 14:40
Content Creators
Inside the Algorithm - The Illusion of Neutrality
An interview. A sleeping pill. A seatbelt. What if, behind their apparent objectivity, lay hidden choices, exclusions, and worldviews? This interactive talk takes the audience inside the algorithm and beyond, revealing a common thread: science and technology reflect society. What we call 'objectivity' is the result of historical and cultural choices—subtle, yet inevitable. The future isn't just in the code. It is in our hands.
Science & Philosophy Communicator & PhD Student
Scuola Superiore Sant’Anna di Pisa 26 june
14:20 - 14:40
Start the Future
Why AI for Product Teams Needs to Be Multiplayer
AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting — moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster — from hackathons to Fail Nights, and the informal moments where the best ideas often emerge
Chief Evangelist
Miro 26 june
14:20 - 14:40
Entrepreneurship
Startup and Innovation – How every entrepreneur can finance an innovative project without investments
In this speech, the topic of innovative startups is explored as a “tool” for positioning and diversification for entrepreneurs, useful for generational transition, ideal for fundraising, and for accessing subsidized finance grants. Various case studies are examined, along with the fiscal and market benefits that can be obtained.
CEO
Grownnectia srl 26 june
14:30 - 14:45
Digital Health
AI for Screening in Oncological Trials: Vision, Limits, and Challenges of a Multi-Agent System
Manual patient screening for clinical trials is slow, fragmented, and clinician-dependent; as a result, many eligible patients are never identified. This presentation explores how multi-agent AI systems can transform this process in oncology, analyzing the promises and limitations of current approaches, the requirements for a functioning architecture, and the unresolved ethical challenges — ranging from clinical responsibility to hallucination management.
Medical Oncologist & Breast Cancer Researcher
Vall d'Hebron Institute of Oncology (VHIO) 26 june
14:30 - 14:50
Fintech & Digital Assets
Founder
onetimelabs 26 june
14:30 - 15:00
Search & AI
AI-Driven SEO: How SMEs Can Compete (and Win) Online
One does not need to be a giant to dominate the digital landscape. Artificial intelligence offers SMEs the tools and opportunities to optimize visibility, content, and lead generation with sustainable budgets and measurable results.
CEO | SEO & AI Specialist
YourDigitalWeb 26 june
14:30 - 15:00
Agentic AI
From Billable Hours to Outcomes: Building Agent Practices That Actually Make Money
The enterprise applications services industry is facing its most significant business model disruption in decades. McKinsey now earns 20–25% of global fees from outcome-based pricing. They’ve deployed approximately 12,000 AI agents internally and shrunk typical project teams from 14+ consultants to 2–3 consultants plus AI agents. Meanwhile, 42% of companies abandoned most AI initiatives in 2025, and the average enterprise scrapped 46% of AI pilots before production. This speech delivers a practitioner’s playbook for system integrators building AI agent practices that actually make money. Drawing from a decade of enterprise software experience across multiple continents and ecosystems, the speaker introduces the Culture–Context–Code framework and a realistic 90-day sprint to first agent in production, followed by a 9-month transformation roadmap. Attendees will leave with a concrete operating model, specific pricing structures with real numbers, a step-by-step execution timeline, and a clear understanding of how to navigate the EU AI Act, DORA, and NIS2 regulatory landscape while building AI agent practices.
GTM for AI Business Solutions
Microsoft 26 june
14:30 - 15:00
AI Commerce
AI Content Machine. Every content asset an e-commerce requires. Not merely those you are capable of producing.
An e-commerce business cannot scale if content production remains a bottleneck. AI Content Machine transforms catalogs and data into product descriptions, photography, video, SEO optimizations, creative assets, and advertising, social, and DEM copy within hours. it generates precisely what is required, when required, while adhering to brand voice, visual identity, and established guidelines through proprietary knowledge. On scale. On demand. On brand. On knowledge.
Co-founder, VP of AI & Innovation
Websolute 26 june
14:30 - 15:00
Management & Leadership
From Spider Venom to Strategy: Leading the “Identity Economy” in the AI Era
We often celebrate specialization – and rightly so. It built the world we depend on today. But in a world shaped by AI, rapid change, and problems that haven't been named yet, specialization alone is becoming a massive risk. When the ground shifts, we’re suddenly asked to connect ideas across teams and disciplines before we’ve even defined what the problem is. In this landscape, a leader’s value isn't just delivering information; it's the ability to bridge disparate worlds to drive actual transformation. I call this the Identity Economy. I’m going to share a framework for becoming an "Identity Architect" – a leader who synthesizes cross-disciplinary knowledge to solve problems that don’t have a playbook. This isn’t theory, but lived experience built from the “zig-zags” of my own career – from a PhD lab milking spiders for venom, to radio production, to founding two tech ventures, and now leading Product and Data strategy at Springer Nature. I’ll share the frameworks I use today to stop teams from talking past each other, using the same principles I used back in the lab to keep myself from getting bitten by a tarantula.
Head of Article Pipeline Management
Springer Nature 26 june
14:30 - 15:00
Robotics & Physical AI
Where AI Meets the Real World: Arduino Ventuno Q
Arduino is on a mission to democratize physical AI to help more people turn imagination into action, and ideas into things that move, sense, and make a difference. With Arduino Ventuno Q, AI gets into the physical world, making intelligent robotics accessible to a whole new scale of developers: by combining powerful AI software, precise real-time control, and built-in ROS 2 support in an easy-to-use platform, Ventuno Q lowers the barriers to building robots that can see, decide, and act. From camera-guided manipulation to autonomous systems, it empowers creators, students, researchers, startups, and industrial innovators to move beyond AI experimentation and become builders of real-world intelligent machines.
Chief Product Officer
Arduino 26 june
14:30 - 15:00
Social Advertising
Scaling Conversion Rates for Advantage+ Catalog Ads through Creative Automation
With the Andromeda update, creative diversification on Meta has become a critical competitive lever, yet most catalogs are still stuck with plain white background photos. Using real-world case studies from e-commerce and automotive lead ads, I will demonstrate how Creative Automation transforms static feeds into dynamic, scalable, and high-performing assets. I will share a repeatable workflow with a measured impact on CTR, CPA, and ROAS. Data, method, results.
Social Ads Team Lead
Making Science 26 june
14:30 - 15:00
Data & Analytics
Understanding Channel Effectiveness (GA4 + LLMs)
Understanding the effectiveness of your digital project’s channels in a very short time through GA4’s data-driven modeling. While this approach has its limitations, we address them by exporting the data and processing it with LLMs—suggesting attribution models to use and providing concrete examples. This is the same process we use internally at Analytrix to train junior team members, whether they are advertisers, SEO specialists, or automation specialists.
Founder
Analytrix 26 june
14:30 - 15:00
Impact To Business
Coming Soon
Principal
Fondazione Social Venture Giordano Dell'Amore Senior Project & Deal Flow Manager
LifeGate Way Acceleration Program Manager
Impact Deal 26 june
14:30 - 15:00
Digital Strategy
How to use AI embeddings and semantic spaces for market research
Large language models don't just generate text. They have absorbed an enormous amount of human culture, and hidden inside their embedding models is an implicit map of how concepts, brands, consumer opinions, and ideas relate to each other. This talk presents an original methodology and a visual exploration tool created to read that map: with a little geometry, we can navigate embedding space to surface insights on brand positioning, market perception, and broader cultural associations. The result: a new way to interrogate how AI models represent our world, useful for both cultural and market research.
AI & Search Consultant
MindSoup 26 june
14:30 - 15:00
Content Marketing
Human Origin Designation: When signing content will matter more than producing it
AI has broken the content marketing equation. For twenty years, the winners were those who produced the most high-quality content. Today, content costs nothing—so it’s no longer a competitive advantage; it’s noise.The real problem is infrastructural: billions of AI-generated pieces are indistinguishable from human ones. How do we certify origin? How do we build trust without perception?Two perspectives rarely brought together—the Digital Marketing Manager and the CTO—come together to tackle a question no one can answer alone: who will build the infrastructure of trust in digital content?
Innovation manager & PMO
Pro Web Digital Consulting - Cerved Group 26 june
14:30 - 15:00
Video & Connected TV
TV is evolving: seizing the opportunities of CTV
Linear TV is evolving into CTV: today, video has become a format-agnostic medium, driven by the rapid growth of connected TVs in Italy. CTV offers a high-viewability environment with interactive formats that enhance the home screen experience through digital-first dynamics. The key to success lies in overcoming data fragmentation to integrate channels effectively and maximize performance results.
Paid Media Director
Webranking 26 june
14:30 - 15:00
Geopolitics
Who owns the tools we think with?
The Political and Economic posture of platforms and AI: a practical perspective for those who work with them every day
Filmmaker, autore e docente universitario
Sunset 26 june
14:30 - 15:00
Vibe Coding
From Writers to Reviewers: Rethinking Junior Developer Roles in the Age of AI Coding
Vibe coding is here. AI-generated code is everywhere. And many organizations are responding by cutting Junior developer roles — a short-sighted strategy that will backfire. This session challenges that assumption and presents an alternative framework: rather than eliminating Junior roles, evolve them into a critical new function — the expert AI code reviewer. The talk explores why AI-generated code (from Copilot, Claude, Gemini, and others) is still frequently low-quality, incorrect, or incomplete on the first try; why blindly trusting it is a strategic mistake; and how Junior developers, trained properly, can become the human layer that ensures code quality and reduces the senior-level firefighting caused by unreviewed AI output. A real consulting case study underpins the framework. Learning Outcomes: Attendees will understand a concrete workforce strategy for the AI coding era: how to evolve (not cut) Junior talent, what the "AI code reviewer" skill set looks like and how to train it, why this model is more cost-effective than full Senior reliance, and how it future-proofs the organization regardless of how AI coding tools evolve. This is immediately actionable for engineering leads, CTOs, and people managers navigating the AI transition.
Senior TPM - Operations and Process Consultant
MomillaLab 26 june
14:30 - 15:00
Gaming & Esports
Pixel Houses: How Video Game Spaces Tell Their Stories
Have you ever felt at home in a virtual place? Whether it’s the beaches of Animal Crossing, the vast landscapes of Death Stranding, or the cathedral of Anor Londo in Dark Souls, each of us carries a video game location close to our heart. But why does this happen? How can we feel at home in just a handful of pixels? And how does a video game, through its level design, manage to tell stories beyond dialogue?In this talk, Lux and Rhyme from Arcadia Café explore the narrative power of virtual spaces in video games and their potential.
Content Creator
Arcadia Café Content Creator
Arcadia Café 26 june
14:30 - 15:00
Tourism & Travel
E-commerce + storytelling: selling wine (and territory) through digital
Selling wine online does not simply mean placing bottles on a digital shelf. Through the real case study of Tenuta delle Ripalte, a winery located on the Island of Elba, this talk explores how strategy, storytelling, and performance marketing can coexist to build an e-commerce experience that sells the territory before the product itself. Data, mistakes, and practical lessons from a true 360-degree project.
Digital Strategist & Project Manager
BeDivino 26 june
14:30 - 15:00
Cybersecurity
Vibe coding & Code Security
From vibe coding to AI security, two new frontiers that both companies and individuals should begin exploring. This talk will cover the two main approaches to vibe coding — natural language to code and natural language to product — highlighting not only the opportunities they offer, but also the challenges they introduce, especially in the field of security. While vibe coding can significantly accelerate development processes, it must be used with awareness and proper understanding. We will therefore also explore code scanning practices and security-oriented approaches to vibe coding.
Solutions Architect, Cloud
Palo Alto Networks 26 june
14:30 - 15:10
Non-Profit
Charity Streaming: Live Broadcasting Between Entertainment and Solidarity
Charity streaming is a form of live online broadcasting that blends entertainment with awareness for social causes. Today, this solidarity-driven live experience represents the intersection of the creator economy and civic engagement. Fondazione AIFR analyzes this tool as a process of value co-creation capable of generating cross-cutting benefits: a leverage for positioning and trust for the creator, a channel to acquire new young supporters for non-profits, and an engaging awareness experience for communities. We will explore how to convert attention into social impact through real-world case studies.
Digital Platforms & Charity Streaming Advisor
Fondazione Filantropica AIFR - ETS President
Fondazione Filantropica AIFR - ETS 26 june
14:40 - 15:00
Start the Future
From HTML to AI: the evolution and strategy of a digital-native compan
A journey through the fundamental milestones of digital business, from the early days of the web to today’s challenges. Massimiliano Valente shares his entrepreneurial journey, analyzing how market dynamics have evolved and the strategies required to stay competitive in a constantly transforming ecosystem. A clear-eyed analysis of what it means to build a business today, balancing long-term vision with the speed of technological adaptation
CEO
BlazeMedia 26 june
14:40 - 15:00
Entrepreneurship
The quote is in the founder’s head: how AI restores the entrepreneur’s strategic role
Every manufacturing entrepreneur started as their company’s first salesperson. Costs, margins, possible combinations: a wealth of knowledge layered over years, often locked inside their head. As the company grows, the quoting process remains a fragile and slow bottleneck, dependent on just a few people. AI allows this implicit knowledge to be externalized without losing it, giving the entrepreneur back the time and space to return to what they do best: strategic decisions, relationships, and vision.
CEO & Co-founder
Bonobo srl 26 june
14:40 - 15:00
Content Creators
Title Soon Online!
Content Creator
26 june
14:40 - 15:10
GovTech
Trasformazioni del lavoro: tra innovazione, diritti e rappresentanza
Le trasformazioni tecnologiche e i nuovi modelli produttivi stanno ridefinendo in profondità il mondo del lavoro, ponendo al centro nuove sfide legate a diritti, tutele e rappresentanza. In questo scenario, l’innovazione si intreccia con la necessità di garantire condizioni di lavoro dignitose e sostenibili, ridefinendo il ruolo delle istituzioni e delle organizzazioni sindacali. Il panel mette a confronto prospettive istituzionali e sindacali per analizzare come stanno cambiando lavoro e modelli di rappresentanza e quali equilibri saranno necessari per coniugare sviluppo, innovazione e diritti nel futuro prossimo.Modera: Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE Senator
Senate of the Italian Republic President of the Labor Commission
Chamber of Deputies Senior Analyst
Youtrend 26 june
14:45 - 15:00
Digital Health
Novo Nordisk AI-Powered Drug Discovery and Modern Data Architecture on AWS
This case study reveals how Novo Nordisk transformed drug discovery through AWS data mesh architecture and GenAI. Attendees learn practical data mesh design, GenAI deployment for 90% documentation efficiency gains, self-service platforms reducing setup from 15 weeks to hours, and GxP compliance automation. Real outcomes: 2.3PB data serving 2,000+ users, 50+ AI/ML projects. Take away proven patterns for regulated industries balancing innovation with compliance.
Principal Cloud & AI Architect
26 june
15:00 - 15:20
Robotics & Physical AI
When AI gets a body: social robotics and new forms of reality
If AI is a simulation of human intelligence and robotics a simulation of the body, what happens when the two come together and enter our reality? From social robotics to guide robots for the visually impaired, Physical AI is transforming the relationship between people and machines. A journey through physical presence, human interaction, and new forms of intelligence in the real world.
Founder & CEO
OMAI.cloud 26 june
15:00 - 16:00
Future-Conscious Innovation
Sensei Machine Learning
Machine learning as a technological “sensei,” guiding industrial processes toward continuous optimization.Like a Japanese master, it analyzes data, identifies recurring patterns, and proposes innovative solutions to improve efficiency and productivity.The Dissem project embodies this synergy, combining the power of artificial intelligence with the goal of refining performance, making industrial systems more effective, adaptive, and efficient.
Associate Professor
University of Ferrara Associate Professor
University of Bologna Associate Professor
Università di Modena e Reggio Emilia Chief Data Scientist
Bonfiglioli spa Head of Software and Electrical Development
Carpigiani Communication and Event Specialist
Clust-ER Innovate 26 june
15:10 - 15:30
Entrepreneurship
The First Solution for Instant Cervical Cytology Diagnosis in Real Time
CLARA is a real-time cytology solution designed to transform cervical cancer screening. By combining rapid slide analysis, tele-microscopy, and instant diagnostic support, CLARA can deliver Pap smear interpretation within minutes, even in underserved regions. The project aims to reduce diagnostic delays, democratize access to high-quality healthcare, and redefine how cytology is performed worldwide.
Pathologist
Clara 26 june
15:10 - 15:50
Start the Future
Who am AI? How Artificial Intelligence is redefining the Creative Director's role
Senior Art Director & AI Specialist
Creative & Innovation Lead
Leo Italia Local Ambassador & Creative Director
Emilia Romagna ADCI Senior Creative & Trainer
26 june
15:10 - 15:50
Content Creators
Title Soon Online!
Content Creator
Creator, Personal Trainer e Hyrox Athlete
Content Creator
26 june
15:20 - 15:35
Digital Health
Why invest in biomedical research
General Director
Regional Foundation for Biomedical Research 26 june
15:20 - 15:50
Content Marketing
From 20k to 160k organic followers and tens of millions of views: A Case Study
When I took over this account, I knew it had enormous potential, even without any kind of budget… but how far can you really push growth while still respecting the brand? A real case study.
Social Media Expert
Glisco Marketing 26 june
15:20 - 15:50
Robotics & Physical AI
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD 26 june
15:20 - 15:50
Non-Profit
Playing with Risk: Videogames and VR to Foster Preparedness and Resilience in Youth
A discussion on the edugame Corri il Rischio (Run the Risk) and FEEL SAFE VR: tools designed to make risk prevention engaging and accessible for children and teenagers. These resources promote risk awareness, self-protection practices, and the active participation of minors, fostering the large-scale diffusion of an inclusive culture of resilience.
Emergency Leader
Save the Children COO & Co-Founder
BYF - Build Your Future Srl XR Researcher
Fondazione LINKS Project & Key Account Manager
Code This Lab srl 26 june
15:20 - 15:50
Geopolitics
25 years after 9/11: the largest attack in history and the crisis of western democracy
In the 25 years since the terrorist attacks on the Twin Towers — the deadliest attacks in modern history — the West has progressively redefined, and increasingly unbalanced, the relationship between individual freedom and collective security. A new “existential fear,” perceived as an irrational threat to the very foundations of Euro-Atlantic civilization, has led to the restriction of fundamental rights and the weakening of democratic representation, making the model of “illiberal democracy” more relevant than ever.
Professor & Documentary Filmmaker
CIVIDEM 26 june
15:20 - 15:50
Cybersecurity
AI, Deepfakes, and Cybercrime: When Reality Becomes a Vulnerable Infrastructure
The goal is to provide a strategic analysis of the new landscape where generative AI and deepfakes transform reality into a vulnerable infrastructure. Participants will understand how conflict is shifting from a technical dimension to a cognitive one, and why cybersecurity is now an architecture for economic, political, and democratic stability. Governing trust becomes the new frontier of security.
Certified Information Security Manager
26 june
15:20 - 15:50
Search & AI
The 'Anti-Slop' Protocol - Moving Beyond Single-Prompt Failure to Multi-Model Orchestration
A very practical and actionable talk about how to create quality content with the support of AI, and earn topical authority, visibility in LLMs and classic Search, become an authoritative trusted source that cannot but be cited and/or explicitly mentioned in the synthetic answers (AIO, AI Mode et al), without worrying about being penalized by Google. You’ll learn how to work with AI strategically: define clear roles for each task, structure context and data to unlock real information gain, and build precise execution workflows instead of vague prompts. Plus, how to translate fuzzy buyer personas into AI-ready intelligence and create a Brand Bible that ensures consistent tone, style, and positioning.
Strategic & International SEO Consultant
IloveSEO.net 26 june
15:20 - 15:50
Work & HR
Training with AI: how conversational simulators are truly transforming learning.
What happens when we use AI to truly train people on real work situations? In this session, we’ll explore how conversational simulators and AI tutors are transforming learning from content to be consumed into experiences to be lived: managers practicing difficult feedback conversations, sales teams handling complex negotiations, and operators navigating critical situations in a safe environment. Through real cases and practical examples, we will examine: how to design learning experiences based on simulation and dialogue; what measurable impact they generate on performance, engagement, and on-the-job transfer; and how AI is radically reshaping the role of training—from content delivery to the design of practice environments. We will also look at what is already working in organizations today, the results being achieved, and what, in the coming months, will change the way learning is designed and experienced.
Senior Trainer & Learning Advisor
Skilla 26 june
15:20 - 15:50
Digital Strategy
The Death of Trends: why brands must stop chasing trends
At the end of the talk, participants will have learned an operational framework, “Brand Cultural Intelligence,” designed to help them stop chasing trends and start interpreting the cultural shifts that redefine brand meaning over the long term. They will be able to distinguish cultural signals from algorithmic noise, understand their strategic implications, and translate them into concrete positioning decisions—especially in an era where AI agents will mediate an increasing share of purchasing decisions.
Brand Strategist e Formatrice
Emanuela Ciuffoli 26 june
15:20 - 15:50
Tourism & Travel
Tourism disintermediation: the advertising framework to beat OTAs and fill the low season
This speech provides a full-funnel digital advertising framework for the hospitality industry, aimed at maximizing direct bookings. The goal is to teach how to structure cross-channel campaigns capable of reducing dependency on OTAs and lowering commission costs. I will present tactics to capture latent demand and stabilize occupancy during the low season. Participants will gain an immediately applicable operational model to transform advertising into a real asset for disintermediation and growth.
Digital Growth Consultant
Fragos Media 26 june
15:20 - 15:50
Video & Connected TV
Microsoft Advertising & Premium Streaming: From Screens to Results
A quick dive into the world of Premium Streaming with Microsoft Advertising. We will look at the Microsoft Advertising solution, discuss a few practical tips for building an effective media plan, and share inspiring examples from Retail, Tech, and Telco. The session will highlight how to approach Premium Streaming in a simple, strategic, and results-driven way.
Sr Client Solutions Manager
Microsoft Advertising 26 june
15:20 - 15:50
Agentic AI
Contextual Intelligence: People, Culture, and Sovereignty in the AI Era
AI is evolving rapidly: from support technology to an agent capable of analyzing, designing, and acting within processes.In this scenario, the value of people is transforming: the importance of skills, the ability to interpret change, and leadership capable of giving direction, meaning, and responsibility to innovation are growing. Our role increasingly becomes one of orchestrating skills, data, technologies, and responsibilities, contributing to the governance of decisions augmented by artificial intelligence.The quality of this transformation also depends on the context in which AI operates: the culture it reflects, the values it incorporates, the data it is trained on, the infrastructures and platforms it relies on, and the rules that govern it. This is why digital sovereignty is the ability to choose and build a safe, reliable AI that truly serves people, businesses, and the national system.Let's explore the new role of leadership in the age of agentic AI: guiding innovation, developing skills, preserving human judgment, and moving from theory to action. Because governing AI means understanding it, experimenting with it, and transforming it into sustainable solutions, with a conscious, courageous, and hands-on approach.
Head of CEO Office, Investor Relations & Business Insights
Fastweb 26 june
15:20 - 15:50
Vibe Coding
How Spec-Driven Development Is Changing the Way We Program
Generating code via chat is fine for prototypes, but in real projects it leads to hallucinations and technical debt. Debugging AI now often takes more time than writing code itself. The industry is moving toward Spec-Driven Development (SDD). In this talk, we will explore how to replace vague prompts with structured specifications written in Markdown. You will learn how to define clear contracts to govern AI agents, reduce context rot, and produce verifiable code on the first attempt—stopping the need to rewrite everything from scratch.
Head of Development
Rivoluzione Digitale Srl 26 june
15:20 - 15:50
GovTech
La politica in ritardo: giovani, innovazione e i linguaggi del cambiamento
La tecnologia corre più veloce delle istituzioni: dall’AI alle nuove piattaforme digitali, dalle competenze alla regolazione, la politica è spesso chiamata a intervenire quando il cambiamento è già avvenuto. Il panel mette a confronto giovani rappresentanti dei principali schieramenti politici italiani e una prospettiva accademica e imprenditoriale del mondo tech per discutere come le nuove generazioni possano contribuire a colmare questo divario, rendendo politica e istituzioni più capaci di anticipare le trasformazioni tecnologiche invece di rincorrerle.Modera: Antonio Pamieri
President - Fondazione Pensiero Solido
MODERATORE Undersecretary to the Presidency
Region of Tuscany President
+Europa 26 june
15:20 - 15:50
Social Advertising
Title coming soon!
Digital Expert
26 june
15:20 - 15:50
Management & Leadership
AI: Less "Wow", More "How." Turn off the Hype, Turn on Business Value
Artificial Intelligence has moved past the hype phase: for companies, it is no longer time to ask "what will happen," but "how to scale." In this Masterclass, Credemtel opens the doors to its innovation ecosystem to show how AI has already moved from theory to the digital assembly line. We won't talk about future scenarios, but about real-use cases already in production. We will analyze how we integrated AI across the board, "powering" the internal and production processes that constitute the heartbeat of businesses. During this session, we will explore how to transform AI from a mere experiment into the operating system for corporate departments, focusing on real efficiency through practical application in daily production flows. Finally, we will discuss scalability and the specific method required to move out of the lab and bring innovation to every company sector. A behind-the-scenes journey with those who are not just studying AI, but are already using it to redraw the boundaries of daily business.
Presales Manager & Business Specialist AI
Credemtel SpA Sales Director Large Corporate & Business Automation
Credemtel SpA 26 june
15:20 - 15:50
Gaming & Esports
WELL-BEING AT PLAY: How Gaming Can Help Us Feel Better
For years, video games have been portrayed mainly through stereotypes: isolation, addiction, wasted time, and violence. But what if we looked at them instead as experiences capable of fostering personal growth, relationships, and valuable skills?This talk explores gaming as a psychological, educational, and developmental space. From Video Game Therapy® and family-based interventions to esports, skill training, and applications in educational and corporate settings, it highlights the potential of gaming beyond entertainment.Through real-world examples and practical insights, we will discover how video games can become a powerful language for self-discovery, communication, resilience, learning from mistakes, and developing new competencies. Ultimately, gaming can serve as a meaningful tool for promoting digital well-being and creating healthier ways of engaging with technology.
Psicologa, Video Game Therapist, Assegnista di Ricerca, Founder Play Better
Play Better 26 june
15:20 - 15:50
AI Commerce
European marketplaces 2026: how brands can regain control amid algorithms, resellers, and new Global competitors
Amazon, Zalando, Miravia, Temu: the European marketplace landscape has become fragmented. Resellers are eroding margins and controlling the Buy Box instead of brands. This speech analyzes the main European marketplaces, explains visibility and pricing algorithms, and provides a multichannel framework in which the brand sets the rules. Participants will map their competitive positioning, identify algorithmic levers, and build a channel policy to reduce reseller activity and maximize margins.
Consultant
M101 26 june
15:30 - 15:50
Entrepreneurship
One Photo at a Time: How AI and Citizen Science Are Reinventing Preventive Monitoring
Bridges collapse. Buildings degrade. Landslides advance. Yet systematic monitoring remains a privilege of the few. ProteGO by IntelligEarth changes the paradigm: an AI SaaS platform that turns smartphones into professional monitoring tools for infrastructure, cultural heritage, and territory. A new model where prevention is collaborative, accessible, and built for enterprise. Because the most distributed sensor network already exists. It's us.
CEO & Co-Founder
IntelligEarth 26 june
15:35 - 15:50
Digital Health
The Role of Professional Associations in Technological Innovation
To illustrate how Professional Associations—and specifically ours, a young organization representing 19 different health professions—can serve as a crucial institutional driver for technological innovation. This impact spans training, ethics, deontology, and the representation of the specific expertise of numerous professionals. Today, and even more so tomorrow, these professionals are equipped to meet the population's healthcare needs by leveraging everything that technology and innovation currently offer and will provide in the future.
President
Ordine TSRM e PSTRP Umbria 26 june
15:40 - 16:00
Fintech & Digital Assets
Policy Director
Blockchain for Europe Italian Parliament
Italian Republic & Parliamentary Intergroup on “Digital Assets” 26 june
15:50 - 16:05
Digital Health
Digital health does not take off on its own: what is really needed to make it work
Digital health promises a lot, but it often fails to generate real impact. The problem is not only technological: it is also methodological, educational, and cultural. Drawing from concrete experiences in healthcare implementation and training, I will analyze what happens when complex digital systems are introduced. Through real-life examples, I will propose a practical model for transforming technology into clinical value.
Nurse Coordinator & ICT Trainer
IRCCS Casa Sollievo della Sofferenza 26 june
15:50 - 16:30
Innovation Film Fest
The Smart Mirror - AI, Cinema, and New Imaginaries Across Digital Screens, Technology, and Interaction
Are AIs a new mirror that captures, replicates, and multiplies us? “The Smart Mirror” is the new AI-generated short film by Fantomatica.ai that reflects on these technologies. This panel presents an exclusive preview of the film and its developments: an expanded project created in collaboration with the University of Bologna and key players from the tech world, which includes an interactive kiosk and a web app allowing the audience to engage directly with the AI-powered digital mirror featured in the movie. An opportunity to discuss creativity, AI, and cinema.
Art Director Fantomatica | Prompter e Digital artist
Fantomatica Full Professor
Università di Bologna 26 june
16:00 - 16:20
Content Creators
Beyond the Arena: ‘May the Algorithm Be Ever in Your Favor!’ — Cinema, Theater, and the Creator Economy Through The Hunger Games”
Film Creator & Writer
Creator & Performer
26 june
16:00 - 16:30
Gaming & Esports
26 june
16:00 - 17:00
Future-Conscious Innovation
Costruire un lego nella mente
Non siete familiari col termine Digital Twin? Nessun problema ve lo spieghiamo noi! Immaginate di dover costruire un progetto nella vostra mente per poterne valutare l'efficacia ed evitare spese inutili. Rists0 è il lego digitale attraverso cui avanzerete nella vostra progettazione mattoncino per mattoncino.
Associate Professor
University of Bologna Associate Professor
University of Ferrara Senior Researcher
T3Lab Researcher
Unimore - AIRI CEO
Imola Informatica Communication and Event Specialist
Clust-ER Innovate 26 june
16:10 - 16:30
Fintech & Digital Assets
X402 Agentic Payments
Blockchain Expert
Conio.com Innovative Payments & Blockchain Strategic Advisor
26 june
16:10 - 16:40
Content Marketing
AI and Podcasting: When everyone is creating, what makes us stand out?
AI has made podcasting fast, easy, and accessible to everyone. But while production is exploding thanks to automation, listening time remains the same. The question then shifts: it’s no longer about how to create content with AI, but how to avoid becoming invisible among AI-generated content. In a saturated ecosystem, what will truly make the difference? This session looks beyond the tools: to where it’s actually decided who gets heard.
Journalist & AI Learning Strategist
26 june
16:10 - 16:40
Robotics & Physical AI
Director of Autonomous Vehicle Research
NVIDIA 26 june
16:10 - 16:40
Management & Leadership
How to build your first Sales Team
There isn’t a set plan for creating your first sales team. Founders and leaders haven’t been shown how to start from scratch and grow their sales teams successfully. There are lots of resources available later on, but the initial, ambitious phase of building and scaling your first sales team is often a mystery. If these mistakes aren’t addressed, they can cause problems later on and damage your company. With over 150 founders who have helped scale their sales teams, Matteo will introduce you to the most effective plan to move from zero to one and then scale up your sales process and team. You’ll learn frameworks, processes and real-life mistakes you can avoid and fast track your company revenue.
Founder
Inscaler 26 june
16:10 - 16:40
AI Commerce
From transactional e-commerce to agentic commerce: how Zalando is reinventing the discovery of fashion and beauty shopping online
The speech will focus on how Zalando is leveraging AI to transform online shopping: from AI-generated marketing content and predictive logistics to personal matchmaking and the conversational Zalando Assistant. The educational goal is to demonstrate how data, technology, and agentic AI can make the customer experience more personalized and efficient, opening new frontiers in the e-commerce and retail sectors.
General Manager
Zalando 26 june
16:10 - 16:40
Search & AI
SEO beyond Google: mastering the Social Search ecosystem between UGC algorithms and hybrid intents
While the world debates whether AI will kill SEO, a quieter and more immediate revolution has already reshaped user behavior: search has become fragmented.Today, the customer journey is a maze: a trend explodes on Instagram, gets validated through discussions on Reddit, influences searches on Google, and ends with an impulse purchase on TikTok. In this scenario, optimizing for a single platform is pure strategic myopia.In this talk, we will dismantle the concept of “siloed SEO” to embrace a strategy of Integrated Search Intelligence. You won’t see the usual vertical case study, but an operational framework born from months of technical testing across social algorithms and traditional search engines.We will explore how UGC (User Generated Content) signals influence ranking and how Google is becoming the “curator” of what happens on Instagram, TikTok, and YouTube.What you’ll take away:• Algorithmic mapping: how ranking signals differ between traditional SERPs and algorithmic feeds.• Hybrid keyword research: why traditional keyword research is failing and how to map “social queries.”• Content longevity: strategies to turn “ephemeral” content into indexable assets that generate traffic for months.
Tech & Editorial SEO Senior
Fattoretto Agency 26 june
16:10 - 16:40
Social Advertising
TikTok Ads Architecture: creativity, algorithm, and conversation in 2026
In 2026, TikTok Ads is no longer optimized through targeting, but through creative signals and campaign structure. This talk explores the modern architecture of TikTok campaigns, focusing on: the role of creativity as the main performance driver; how to build signal-based campaigns powered by machine learning; testing frameworks for validating content and scaling winning assets; integration between organic content, ads, and TikTok Shop; and advanced data interpretation, distinguishing actionable metrics from vanity metrics.
Digital Marketing Strategist e TikTok Ads Specialist
26 june
16:10 - 16:40
Data & Analytics
Everyone wants a pcLTV. Few know what it really takes to make it work.
pcLTV is the metric that helps overcome the limits of traditional bidding, but implementing it effectively requires much more than just a model: first-party data, cross-source user identification, and—above all—proper configuration. An ecosystem of AI agents can support this delicate phase: transparent and controllable, designed to assist those configuring the model, not to replace them.
Marketing Science Director
ByTek 26 june
16:10 - 16:40
Tourism & Travel
Desire Economy: Why Some Destinations Become Collective Obsessions While Others Disappear
Platforms, territorial governance, influencers and journalists, destination managers, and sustainability experts: who is shaping today’s geography of desire? A discussion to understand why some destinations establish themselves in the collective imagination while others disappear from the radar, how attractiveness turns into demand, and when visibility risks consuming a territory’s identity, balance, and value.
Giornalista di turismo e innovazione
Gruppo Travel | Bortolan Carnevali & Partners Direttore Italia Malta Tourism Authority
Malta Tourism Authority Area Manager Partner Services Central Italy & Malta
Booking.com Presidente
Turismi.ai 26 june
16:10 - 16:40
Agentic AI
Why agents fail (and how design saves them)
Why does AI agent design fail? More often than not, the issue is not the technology itself, but the design behind it. Service Design provides a framework for building agents that truly work: journey mapping, touchpoint design, and integration into existing workflows. MCP servers represent a key infrastructural layer, enabling agents to connect with external data and services while unlocking new experiences that transform software into intelligent collaborators and establish more advanced interaction models. From service blueprint to production, the approach is systemic, combining design and development through tools such as Figma, Claude Code, Replit, and vibe coding. A real-world case study on the design of an AI agent will also be presented.
CEO & Founder
Conflux 26 june
16:10 - 16:40
Cybersecurity
When Machines Manipulate: The Weaponization of AI
Artificial Intelligence is reshaping the global security landscape faster than institutions can adapt. In this talk, cybersecurity expert David Silva explores how AI is increasingly weaponized to manipulate information, automate cyberattacks, and influence societies. Through real-world examples, attendees will understand the risks of AI-driven manipulation and learn practical strategies that organizations, governments, and citizens can adopt to detect, mitigate, and defend against these emerging threats.
Founder & CEO
CyberX - The Ethical Hacking Services 26 june
16:10 - 16:40
Geopolitics
The world of chaos
Reporter
26 june
16:10 - 16:40
Digital Strategy
Gamification of consent: how AI is rewriting the rules of persuasion
AI does not persuade: it designs environments in which we convince ourselves.At the intersection of game theory, variable rewards, and behavioral design, a new paradigm for marketing emerges: gamified consent.An operational framework for building funnels that engage without manipulating, measuring behavior before conversion, and using artificial intelligence as an architect of experiences rather than a digital megaphone.
Growth hacker | Founder
_balnk growth agency 26 june
16:10 - 16:40
Vibe Coding
When Your Team is AI: Designing Multi-Agent Workflows
In modern software teams, the critical parts of the development lifecycle — code reviews, requirement clarification, and test design — are still manual, inconsistent, and hard to scale. What if these responsibilities could be delegated to a team of AI agents? In this talk, it is presented a real-world system built using n8n and OpenClaw that augments the software development lifecycle through collaborative AI agents. We start from a practical use case: an AI-powered code review agent triggered on Bitbucket pull requests. This agent analyzes code changes, validates them against internal guidelines, and checks alignment with Jira tickets and acceptance criteria. From there, we evolve the system into a multi-agent architecture: - a Product Manager agent that refines and structures requirements, - a Developer agent that performs context-aware code reviews, - a QA agent that generates test cases and identifies edge scenarios. Rather than relying on a single general-purpose LLM, this approach models how real teams work: through specialized roles, structured artifacts, and coordinated workflows. The talk will cover: - how to design agent responsibilities and boundaries, - how to orchestrate agents using workflow automation, - lessons learned from building and running such a system, - and common pitfalls when moving from single-agent to multi-agent architectures. Attendees will leave with practical design patterns to build their own AI-driven development workflows — and a new perspective on what “AI teammates” can actually mean in production systems.
AI Engineer e Mobile Technical Lead
COMELIT 26 june
16:10 - 16:40
Work & HR
Women in Tech Italy: building an inclusive digital future in the age of AI
The future of digital work in Italy is marked by a growing skills gap and the loss of female talent throughout the tech pipeline. While AI is reshaping roles and competencies, the gender gap remains one of the key challenges of the Future of Work. Ioana Codoban and Manuela Venturi from team.blue and Silvia Mazzanti from Women in Tech Italy—the Italian chapter of a global network spanning six continents and more than 65 chapters—will present WIT’s vision for building an inclusive ecosystem that connects businesses, institutions, and tech communities.
Director
WOMEN IN TECH It Director Program Management & AI & Data
Team.blue Data & Analytics Director
Team.blue 26 june
16:10 - 16:50
Music & Art
26 june
16:15 - 16:35
Mainstage
Live Show!
26 june
16:20 - 16:50
Digital Health
The Future of Pharmacy: AI and Citizen-Centric Care
A panel discussion with the real driving forces of change: a pharma industry expert, a pharmacist, and two health-AI specialists. Together, they will analyze the "service-based pharmacy," which has become the primary touchpoint for citizens seeking advice, solutions, and care. Discover how Artificial Intelligence is amplifying this role, delivering tangible and already visible health benefits for everyone, while moving toward an increasingly accessible and integrated ecosystem.
CEO
Think Fwd Group CEO & Co-Founder
Digitiamo CEO
AIKNOWYOU Healthcare Marketing
Studio Zanetti 26 june
16:30 - 16:50
Fintech & Digital Assets
President
AssoCASP 26 june
16:35 - 16:40
Mainstage
Opening Session 2!
26 june
16:40 - 17:00
Mainstage
Language and Storytelling in the Age of AI
Author & Playwright
26 june
16:50 - 17:30
Start the Future
AI and strategic infrastructures: from experimentation to large-scale adoption across finance, public services, and public administration
Artificial Intelligence is rapidly evolving from an experimental field into a strategic driver of national competitiveness. In Italy, the real leap in scale depends on critical infrastructures, financial services, public administration, and large public platforms. This panel brings together firsthand experiences from highly complex environments, including public services, digital banking, strategic investments, and cross-industry implementations. The goal is to examine what is truly required to bring AI into large-scale production, including within public-sector contexts. From data management to governance, and from the role of public institutions to private enterprises, the discussion will highlight the conditions needed to transform AI into a structural driver of the country’s economic and industrial development. A practical discussion featuring those already building AI at a national scale, including adoption models within public administration. The panel compares four key perspectives from the Italian AI ecosystem.
Head of Artificial Intelligence Hub
Poste Italiane S.p.A. Head of Competence Center IA e Digital Tech
CDP 26 june
17:00 - 17:20
Mainstage
Organized Crime, Technology, and the New Frontiers of Crime
Public Prosecutor
Court of Naples 26 june
17:00 - 17:20
Innovation Film Fest
Imperfection as Resistance: The Body and the Face in the Age of AI
In an era of digital perfection, what remains of the human essence? An exploration of the boundary between body and technology, using vulnerability as a creative force. This dialogue addresses the risk of aesthetics without ethics and the need to preserve mystery and silence in contemporary cinema, reflecting on how AI is redefining artistic expression and the role of the body as the ultimate site of an authentic truth that algorithms cannot replicate.
Actress & Model
26 june
17:00 - 17:20
AI Commerce
The Authenticity Paradox: Solving Fashion's Fit Crisis with GenAI
I've managed high-volume photoshoots across Asia. Traditional workflows break at scale. GenAI fundamentally changes this: shoot once, generate authentic variants across diverse bodies, regions, and contexts—eliminating the need for multiple shoots.
The real margin killer isn't just production cost—it's returns from fit anxiety. This talk reveals how GenAI reduces shooting frequency while enabling authentic diversity, closing fashion's returns loop. It's not about replacing photographers with AI. It's about replacing repetitive shoots with intelligent content multiplication at scale through new systems.
The real margin killer isn't just production cost—it's returns from fit anxiety. This talk reveals how GenAI reduces shooting frequency while enabling authentic diversity, closing fashion's returns loop. It's not about replacing photographers with AI. It's about replacing repetitive shoots with intelligent content multiplication at scale through new systems.
Founder & AI-Native Content Production Studio
POMPOM 26 june
17:00 - 17:50
Search & AI
SEO for AI: How to be Visible Everywhere
Co-Founder , COO Consulting, SEO, AI & Digital Marketing Expert
Search On Media Group 26 june
17:00 - 17:50
Digital Strategy
Strategic thinking toolbox: strategic instruments for guiding processes in the age of AI
In the age of AI, there is a fundamental need for both action and expertise. We will examine over 20 canvases designed to guide specific actions, ensuring maximum leverage of AI without succumbing to its pitfalls. These are strategic compasses derived from design thinking, tailored for branding, content, marketing, product development, and organizational structure.
Artificial Intelligence Consultant
Marketing Freaks 26 june
17:20 - 17:30
Mainstage
Title Soon Online
26 june
17:30 - 17:40
Mainstage
The Italian Dream: from Cultural Heritage to Global Innovation
Distinguished Adjunct Professor
Bologna Business School 26 june
17:40 - 17:50
Mainstage
Innovation & Design in the Digital Era
Managing Director & Former Design Lead
Chris Bangle Associates & BMW 26 june
17:50 - 18:00
Mainstage
Europe: The World's Largest AI Use Case. A System Destined to Win
CEO
Domyn 26 june
18:00 - 18:15
Mainstage
No Filter: The Complex Relationship Between Social Media and Authenticity
Content Creator
26 june
Startup Arena
Jurors
Head of Growth & Partnerships
Rainmaking Chief Scouting Officer
Nobody studio Business Development Manager
Tenity CEO
Create Business Incubator Advisor
Davidson Operations Director
Silicon Allee Venture Partner | Early Stage & Impact VC Investing
Sansar Ventures CEO and VC
EQNEXT Business Developer
EIT Manufaturing Senior Advisor
Klecha & Co. Business Mentor
Endeavor Romania CEO
EIT Digital CEO
ScaleHealth Memeber & Chairman of the Board of Directors
Saudi International Council for Business and Investment Innovation Manager
Gruppo Camst Manager
Deloitte Consulting Ecosystem Marketing Manager
Qonto Managing Director of Applied AI
BOI (Board of Innovation) Founder and Chairman
Big Idea Ventures Producer, entrepreneur, founder
AIgeist.ai, Finambolic.com & Valuelead.com AI & Tech Expert
Mamazen Co-founder
Mamazen Acceleration Program Manager
Bocconi For Innovation Head of Digital & Open Innovation - Chief Innovation Officer Area
UnipolSai Assicurazioni Partner & CEO
Space for Imagination Segretario Generale
Fondazione COTEC Founding Partner
Elevate Momentum Partners Innovation and Strategy Director
Spindox CEO
Beeco CEO
Clover Venture Chief Investment Officer & Portfolio Manager
Nova Ventures Head of Innovation & Business Development
IFAB Investment Director and Portfolio Manager
TIM Ventures Head of Venture Studio
e-Novia Global Open Innovation and Venture Manager
CRIF Head of Business Development Mutli-Client Sites
GETEC Switzerland Senior Equity Partner & Founder
W Executive Coordinatore e Rapporti con le imprese
San Marino Innovation Managing Partner
AB Innovation Consulting Public affairs manager
Autopromotec Senior Pj Manager
INNOVIT Account Manager - Startups
Amazon Web Services CIO
The Hive Direttore
Fondazione REI Tech & Innovation Lawyer
Ivan Tizzanini Law Firm CEO & Senior Advisor
Grownnectia Founder & CEO
Entrepreniston Managing Director
Idea Cinquanta CEO
PAWAO Capital Business Development & Innovation Manager
EIT Manufacturing Head of Open Innovation Center Biella
Sellalab Founder & CEO
Open Seed Startup Business Consultant and Acceleration Programs PM
I3P Marketing Manager
CNA - National Confederation of Craft and Small and Medium-Sized Enterprises CEO
Imment Board Member
Associazione Startup Turismo Presidente & Amministratore Delegato
Polo Tecnologico Navacchio Co-founder & CEO
Seedble Startup Relations & Investment Manager
Cariplo Factory Project Management Officer
TechBricks srl CEO & Founder
FVTURA Founder & Business Development Manager
Dynamo Lab Co-Founder, Project Manager, CEO
012 Factory CEO
Unfold Tomorrow Innovation Manager
INHUSE - Innovation Hub South Europe Scientific Director
Lugano's Plan ₿ Program manager
Impact Deal Investment Associate
Azimut Libera Impresa SGR SpA AI Innovation Manager
Guanxi Advisor & Mentor
A4i Head of Innovation
San Marino Innovation Managing Director
Techprnrs Angel Investor
IAG Angel Investor
IAG Angel Investor
IAG Angel Investor
IAG Angel Investor
IAG Angel Investor
IAG Innovation manager
Hera Project Manager Innovation
AUTOTORINO SPA AI Brand Ambassador
Linkalab VP
JP Morgan Chief Analyst
Czech Startup Association Chair
Dutch Startup Association Partner
Vertis SGR SpA Director of Innovation
Coopfond Managing Partner
2100 Ventures General Partner
Zero One Hundred VC 26 june
18:15 - 18:25
Mainstage
Beyond the Algorithm: The Evolution of Digital Creativity
comedian, actor & content creator
26 june
18:25 - 18:30
Mainstage
Closing Ceremony WMF 2026!
26 june
18:30
Mainstage
Live Concert - Ditonellapiaga
26 june
Non-Profit
Program in progress!
26 june
Entrepreneurship
Program in progress!
26 june
Innovation Film Fest
Program in progress!
26 june
Geopolitics
Program in progress!
26 june
Tourism & Travel
Program in progress!
26 june
Music & Art
Program in progress!
26 june
Video & Connected TV
26 june
Tech & Digital Insights
Program in progress!
26 june
Data & Analytics
Program in progress!
26 june
Fintech & Digital Assets
Program in progress!
26 june
AI Commerce
Program in progress!
26 june
Start the Future
Program in progress!
26 june
Content Creators
Program in progress!
26 june
Mainstage
Program in progress!
26 june
Impact To Business
Program in progress!
27 june
00:00 - 00:00
Cybersecurity