Online the first sponsors and exhibitors of WMF 2024
WMF 2023 in NUMBERS
The Educational Program
WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation, returned to Rimini on June 15-17, 2023.
Every year, the educational program was co-constructed from the insights offered by the community, cross-referenced with market trends and contributions from the thousands of Italian and international speakers and guests who attended WMF. On this page, we presented the more than 90 stages of the educational program on the topics of artificial intelligence, technological, digital, and social innovation, divided into:
- 49 Open Stages
- 42 Reserved Stages
- Mainstage
AI Marketing & Plenary
The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry.
Access to the stage is possible with Full offert.
AI for PMI
The open stage AI for PMI, part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses.
Access to the open stage is possible with Full, Main and Basic offers.
Powered by
AI for Education
The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching.
Access to the open stage is possible with Full, Main and Basic offers.
Start the Future
The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.
Access to the open stage is possible with Full, Main and Basic offers.
Blockchain & Crypto
The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.
Access to the stage is possible with the Full offer.
Content Creators
The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities.
Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Web 3
On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.Access to the stage is possible with a Full offert.
Coding
The stage Coding offers educational and vertical speeches on computer programming.Access to the stage is possible with a Full offer.
Content Marketing
On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.
Access to the stage is possible with a Full offer.
Advertising
The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
Access to the stage is possible with a Full offer.
Powered by
Social Media Strategies
The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.
Access to the stage is possible with a Full offer.
Powered by
E-commerce
As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
Access to the stage is possible with a Full offer.
As part of
Tourism & Travel
As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.
Access to the stage is possible with a Full offer.
SEO
On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.Access to the stage is possible with a Full offer.
Powered by
Robotics
The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.Access to the open stage is possible with: Full, Main and Basic offers.
Ethics, Media & Information
On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society.
Access to the open stage is possible with Full, Main and Basic offers.
Future of Open Innovation & VC
The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!
Access to the open stage is possible with Full, Main and Basic offers.
Innovation Policies
Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.
Access to the open stage is possible with Full, Main and Basic offers.
Book Presentation
The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..
L'accesso all'open stage is possible with Full, Main and Basic offers.
Work, HR & Digital Skills
On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.L'accesso all'open stage is possible with Full, Main and Basic offers.
Mainstage
The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.
On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.
Check out the Mainstage program below!
Diversity & Inclusion
On this open stage we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.
Access to the open stage is possible with Full, Main and Basic offers.
SEOZoom
The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.
Access to the stage is possible with Full offer.
Digital Strategy
Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!Access to the stage is possible with Full offert.
Esports & Gaming
This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Google Ads
The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.
Access to the stage is possible with a Full offer.
Powered by
Web Analytics
The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.
Access to the stage is possible with a Full offer.
Tech for Non Profit
The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.
Access to the stage is possible with a Full offer.
Circular Economy
This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?Access to the open stage is possible with Full, Main and Basic offers.
Climate Change
Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Legal Tech
On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Startup Showcase
This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
Cybersecurity
On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Email Marketing
The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.
Access to the stage is possible with a Full offer.
Sponsored by
Brand
On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!
Access to the stage is possible with a Full offer.
Brand & Lead Strategy
On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.
Access to the stage is possible with a Full offer.
TikTok
This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.Access to the stage is possible with a Full offer.
In partnership with
Politics in Tech
Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Accessibility
Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Green Tech
The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Health Tech
In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?
Access to the stage is possible with a Full offer.
AI for Government
This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Entrepreneurship
On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Supercomputing for PMI
Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center
The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
The event will take place on the morning of June 16th, exact times will be announced soon.
Powered by
Social Advertising
In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.
Access to the stage is possible with a Full offer.
powered by
Impact to Business
The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
UX
The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.
Access to the stage is possible with a Full offer.
UI & Design
The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users
Access to the stage is possible with a Full offer.
In partnership with
Startup Stage
On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Powered by
Sport
This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Digital Journalism
On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.
Access to thestage is possible with a Full offer.
AI Tools
This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.Access to the stage is possible with a Full offer.
Platform & Services
This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.Access to the stage is possible with a Full offer.
Tech for Business
This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.Access to the stage is possible with a Full offer.
Digital Tools
This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.
E-Commerce Kit
This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.
Access to the stage is possible with a Full offer.
Innovation Film Fest
The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Cooperative Ecosystem
The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.
Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023".
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.
Masterclass
Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF.
The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.
Space Economy
Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi
Movie Area
Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
International Startup Showcase
On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!
Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.
OVHcloud & Seedble Arena
Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.Access to the open stage is possible with the following offer types: Full, Main and Basic.
Creators Live
During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!
B2B & Speed Meetings
Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.There are no sessions in the selected stage on this day.
15 june
Mainstage
Co-Hosting
15 june
08:30 - 12:20
Pool Stage
Music broadcasts
15 june
08:30 - 20:00
B2B & Speed Meetings
Dedicated and reserved spaces for B2B meetings, available to participants, buyers & sellers in digital tech, open innovation stakeholders, startups.
15 june
08:30 - 20:00
B2B & Speed Meetings
Dedicated and reserved spaces for meetings between companies and candidates, to facilitate matching between digital professionals and companies with open job positions.
15 june
Space Economy
Participants and experts arrive at the venue & mingle
15 june
09:45 - 10:15
Mainstage
Electronic Set - Left Hemisphere
15 june
10:00 - 11:00
OVHcloud & Seedble Arena
Welcome to Open Arena
CEO & CoFounder | Strategy & Innovation Enabler | TEDx Speaker | Startup Mentor | Lecturer
Seedble Startup Program Manager Italy @OVHcloud
CFO
Seedble 15 june
10:15 - 10:40
Mainstage
15 june
Space Economy
15 june
10:40 - 10:50
Mainstage
Opening and Welcome to WMF 2023
The WMF, as a platform for making the Future, has the mission of connecting personalities and projects that can provide a concrete impact in creating a better, shared and sustainable tomorrow. Cosmano Lombardo, CEO and Chairman, introduces the three-day WMF 2023 and its themes.
15 june
10:50 - 11:20
Mainstage
The Digitalization of Society: Trends and Challenges
In the first two decades of the 21st Century the process of digitization of all human activities has accelerated. Two major technological breakthroughs spearhead the changes: 5G network connectivity (with 6G already in the experimental stage) and the coming of age of Artificial Intelligence that allows for increasingly autonomous machines with decision making capacity supported by distributed Big Data. Social practices, organizations and institutions are in flux. We do not know which will be the precise impacts of these developments, but we know the current trends and the issues they raise. The lecture will examine these trends and elaborate on the challenges they present in the organization of work, in communication, in political disinformation, in the autonomy of social movements, in education, and in warfare. The results of multidimensional and technological change are not predetermined. They will ultimately depend on policies and strategies that this lecture will discuss.
15 june
11:00 - 11:30
Creators Live
15 june
11:00 - 11:45
OVHcloud & Seedble Arena
The cloud as accelerator and driving force of an innovative ecosystem
Workshop with Fabrick
Startup Program Manager Italy @OVHcloud
Partnership & Growth
Fabrick Spa 15 june
11:00 - 12:00
Cooperative Ecosystem
Digital and Green - The challenge of the double transition
Round table discussion
15 june
11:00 - 13:30
Space Economy
Workshop and pitch roulette
Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.
15 june
11:10 - 11:20
Startup Stage
Program presentation
15 june
11:20 - 11:30
Mainstage
Legality and fighting Mafia
The fight against the Mafias is experiencing a new era, which goes beyond the traditional fight at the ground level and takes on the new challenges brought by digital technologies. Two different ways of fighting for the freedom of thousands of people for too long oppressed by fear.
15 june
11:30 - 11:35
Mainstage
WMF Award Cybersecurity and Data Protection to Ivano Gabrielli
The efforts of the Postal Police are central to the fight against cybercrime and data protection; the new organization, both central and peripheral of the Postal Police's Cyber Security Operations Centers COSC, has underscored the leading role of the Postal Police in what concerns national security.
15 june
11:35 - 11:40
Mainstage
Alixa Live Sketch
Alice Mangione irreverently portrays the interaction between humans and AI, bringing a particular version of the world-famous voice assistant onto the Mainstage.
15 june
11:40 - 11:50
Mainstage
Tech Transfer: the role of supercomputing in innovation
The transfer of expertise from the world of academic research to the world of industrial research is a fundamental component of our society's progress. In recent years, this relationship has grown in parallel with the spread of technology in all areas of our lives, paving the way for new and increasingly effective forms of collaboration and increasingly involving small and medium-sized enterprises as well. Cineca supports this path toward digitization and today, with the European Leonardo supercomputer, the fourth most powerful in the world, recently installed at the Tecnopolo in Bologna, reinforces its commitment to the transfer of enabling skills toward society. We talk about this with Cineca President Francesco Ubertini.
President of Cineca and Professor at University of Bologna
15 june
11:50 - 12:00
Mainstage
Podcast communication language in investigative journalism
Pablo Trincia, a major voice of Italian investigative journalism, was the first to bring the serial podcast to Italy in 2017. With Veleno, a serial investigation on the case of the devils of the Modena lowlands, he transformed the podcast market, becoming one of the most followed and imitated podcasters on the Italian scene.
15 june
12:00 - 12:10
Mainstage
Data that heal
From genomics to imaging, from biomedical analyses to the ability to predict a patient's response to a particular treatment. If used well, AI can turbocharge researchers and doctors in finding answers to common diseases.
15 june
12:00 - 12:45
OVHcloud & Seedble Arena
3 practical ways to do Open Innovation
COO & Innovation Advisor
Seedble srl CEO & CoFounder | Strategy & Innovation Enabler | TEDx Speaker | Startup Mentor | Lecturer
Seedble Head of StartupStudio
Seedble 15 june
12:10 - 12:20
Mainstage
Tech in War
The daily lives of the Ukrainian population is marked by war and bombs. However, in this terrible context, one of Europe's most vibrant and active technology sectors thrives, fighting for freedom. For a technology that destroys there is always one that builds the foundation for a free and democratic future. A technology that unites people into one big global family with the noble purpose of growing together by fighting misinformation and propaganda.
15 june
Startup Stage
Hosting
15 june
12:10 - 12:20
Future of Open Innovation & VC
Program presentation
15 june
12:20 - 12:30
Politics in Tech
The digital revolution in the 3rd millennium: the Postal Police in step with the net
15 june
12:20 - 12:30
Mainstage
Paolo Cevoli on Stage!
Paolo Cevoli talks about Emilia Romagna on the Mainstage.
15 june
12:20 - 12:30
Content Creators
Creator Stage: taglio del nastro!
CEO @SHOW REEL MEDIA GROUP
15 june
12:20 - 12:40
Future of Open Innovation & VC
Local Best Practices in Open Innovation: Clust-ER in Emilia-Romagna
Moderated by Elisabetta Bracci.
The panelists will explore how the Clust-ER initiative has fostered collaboration and innovation in the region. Attendees will gain valuable insights into the key success factors and challenges of open innovation at the local level, and learn practical strategies for developing and implementing open innovation initiatives in their own region. The panel will also provide an opportunity for networking and collaboration with other stakeholders in the innovation ecosystem in Emilia-Romagna.
The panelists will explore how the Clust-ER initiative has fostered collaboration and innovation in the region. Attendees will gain valuable insights into the key success factors and challenges of open innovation at the local level, and learn practical strategies for developing and implementing open innovation initiatives in their own region. The panel will also provide an opportunity for networking and collaboration with other stakeholders in the innovation ecosystem in Emilia-Romagna.
Direttore
Clust-ER Innovate 15 june
12:20 - 12:40
Movie Area
L'asino che vola
During the presidential elections in Mauritania held in 2019, political leader Biram Dah Abeid, with the support of his people, is fighting to eliminate the scourge of slavery in his country.
15 june
12:20 - 12:40
Pool Stage
15 june
12:20 - 12:50
Startup Stage
Future of Culture & Travel
Expert on stage:
Marta Navalon Villalba
Investment Analyst - Wayra
Danila Zammitti
Open innovation program manager - Cariplo Factory
Rinaldo Canzi
Investment Manager - Fondazione Social Venture GDA
Susanna Zuccarini
Project Manager Innovation Unit - Invitalia
Marta Navalon Villalba
Investment Analyst - Wayra
Danila Zammitti
Open innovation program manager - Cariplo Factory
Rinaldo Canzi
Investment Manager - Fondazione Social Venture GDA
Susanna Zuccarini
Project Manager Innovation Unit - Invitalia
15 june
12:20 - 13:10
Innovation Policies
Twin Transition Policies
In collaboration with: COTEC Foundation
15 june
Start the Future
Hosting
15 june
12:30 - 12:50
Politics in Tech
Addressing Cybersecurity Challenges: Protecting the Digital Network through Cooperation
Director
Postal and Communications Police (State Police of Italy) 15 june
12:30 - 13:30
Cooperative Ecosystem
Gamification and Mixed Reality - An onlife approach
15 june
12:40 - 13:00
AI Marketing & Plenary
English
Generative AI Changes Everything
Over the past few years, rapid advances have created a new type of Artificial Intelligence: Generative AI. Generative AI produces novel text, images, music, and soHware by analyzing enormous collections of digitized material. Generative AI will change the way we live, work, play, express ourselves, persuade each other, seek a mate, educate our young, and care for our elderly. It will also upend our labor markets, reshuffle the social order, and strain both private and public institutions. This talk will explain how this new technology works and how it will impact human society
15 june
12:40 - 13:00
Content Creators
Being a Content Creator in 2023
Now more than ever, being a content creator can be a real job. Two factors have made this change possible: the opportunities offered by the many platforms in circulation and the unprecedented number of users present on social media. At the same time, technological barriers have been broken down, allowing anyone to be a content creator. In this talk, I would like to provide an overview of the current content creation landscape, discuss the important mindset shift necessary to make this your livelihood, and explore the monetization opportunities that creators often overlook.
Founder @ ia360.academy
15 june
12:40 - 13:00
Book Presentation
FLACO talk - Cabin Crew Ready for Landing - The Powerful Funnel Network We Didn't Know We Had
One of the leading experts in landing pages (Luca Orlandini) and one of the leading experts in funnels (Stefano De Carlo) discuss the "Illustrated Manual of Funnels" to understand the inseparable relationship between "landing and takeoff" in digital marketing. A technical talk in which the author (De Carlo) and the foreword writer (Orlandini) try to clarify the need to integrate the right automations into every strategy.
Moderated by Luca Orlandini.
Moderated by Luca Orlandini.
CEO @FuturaImmagine.com
CEO
CEO @AutomatiKing.com 15 june
12:40 - 13:00
Startup Showcase
How artificial intelligence will revolutionize marketing: spoilers from the future
AI is revolutionizing all sectors and marketing could not be missing. Companies starting to integrate AI now may already be behind schedule. In this speech, let's find out what the future holds for us and which technologies will change the way we do digital marketing forever. Generative AI, and more, that comes from the future explained in a practical way
CEO
Zulla 15 june
12:40 - 13:00
Platform & Services
Internet is Not for Everyone: Discovering Digital Barriers
In a World Dominated by Lead Generation, Did You Know that 20% of the Population Struggles to Navigate Websites and Apps?
This results in missed purchases, visits, interactions... The potential customers who are mainly excluded from these experiences are people with disabilities, dyslexia, and attention disorders. But not only that! Come and discover, through a practical activity, how to break down your digital barriers with Dajana and Andrea!
This results in missed purchases, visits, interactions... The potential customers who are mainly excluded from these experiences are people with disabilities, dyslexia, and attention disorders. But not only that! Come and discover, through a practical activity, how to break down your digital barriers with Dajana and Andrea!
Key Account Specialist @ACCESSIWAY
15 june
12:40 - 13:00
Future of Open Innovation & VC
Scaling up innovations through collaboration
Moderated by Elisabetta Bracci.
Don't miss this opportunity to learn about the latest trends and opportunities in technology transfer and how high-specialization competence centers public-private partnerships can help businesses succeed in the rapidly changing digital socio-economic landscape.
Don't miss this opportunity to learn about the latest trends and opportunities in technology transfer and how high-specialization competence centers public-private partnerships can help businesses succeed in the rapidly changing digital socio-economic landscape.
Direttore
Clust-ER Innovate Chief Innovation Officer
MedITech 15 june
12:40 - 13:00
Esports & Gaming
Evoluzione e sviluppo del business model esports
The video recording of this speech is not available.
Breve introduzione dell' evoluzione del mercato con una declinazione e segmentazione per tutti i player con un approfondimento dei vari business model.
Breve introduzione dell' evoluzione del mercato con una declinazione e segmentazione per tutti i player con un approfondimento dei vari business model.
CEO
GIGABYTE Regional Manager, CEO EXEED 15 june
12:40 - 13:03
Movie Area
La bambola di pezza
Mia is 16 years old and thanks to her virtual diary she meets Tommaso, sensitive, attentive, full of energy: a prince charming who seems tailor-made for her. But who is Tommaso really? "La bambola di pezza" (The rag doll) is a short film that is part of a transmedia project on online grooming, which premiered as a special event at the 79th edition of the Venice International Film Festival.
15 june
12:40 - 13:20
Social Media Strategies
Instagram Tips in 2023: what works and how to plan our strategy in an era of change
Let's look back together at the latest Instagram updates in recent months to understand how we can optimise our organic and non-organic strategy. How the algorithm works and how content ranking is done in 2023, broadcast channels for creators, new features for Reels and a number of important tips for testing and growing in the Meta platform
Digital Advertising Expert, Strategist e Co-Founder
Advplus 15 june
12:40 - 13:20
Ethics, Media & Information
From Boredom to Hype (and Vice Versa): Two Technological Cycles Compared: the Metaverse and Artificial Intelligence
The talk will discuss the cycle of hype and how its rules are influencing innovation and technological investments. Ever since Apple introduced the iPhone, the technology industry has been chasing the next 'iPhone moment,' which Mark Zuckerberg identified in the construction of the metaverse, a concept to which he dedicated his group's rebranding. However, things didn't go as Zuck hoped, despite the Web3 fever that was blowing winds - and billions - in favor of the metaverse. It was ChatGPT, at the end of 2022, who reminded us how those moments of sudden change occur. But how similar are these two cycles?
15 june
12:40 - 13:20
Content Marketing
The Limits of Engagement in Branding Activities
"We are not what we say, we are the credit we receive," wrote José Saramago. The metrics of engagement must give way to trust and credibility as a source of information that readers will attribute to us. It makes no sense to have a large audience obtained through populist or popular content if this following does not perceive us as honest, reliable, and solid from a professional point of view. Credibility is not measured in likes but through the number of people who turn to us for solutions to their problems.
Advisor sui temi di Marketing, Branding e Comunicazione
15 june
12:40 - 13:20
Web 3
How to Use NFTs, Metaverse, and Tokens to Promote Your Business
The video recording of this speech is not available.
Metaverses are virtual worlds used to interact with your audience and generate visibility for your product. In the metaverse, we can sell or give away Non-Fungible Tokens (NFTs) linked to the product, organize reward events, and exchange goods and services for payments. But what are the legal limits of these activities? Can I sell NFTs to third parties? What are the rules on intellectual property? Can I exchange my goods for metaverse payment tokens without the risk of violating anti-money laundering regulations? Lars' presentation will provide answers to these questions.
Metaverses are virtual worlds used to interact with your audience and generate visibility for your product. In the metaverse, we can sell or give away Non-Fungible Tokens (NFTs) linked to the product, organize reward events, and exchange goods and services for payments. But what are the legal limits of these activities? Can I sell NFTs to third parties? What are the rules on intellectual property? Can I exchange my goods for metaverse payment tokens without the risk of violating anti-money laundering regulations? Lars' presentation will provide answers to these questions.
CEO
Partner @Lexify SA 15 june
12:40 - 13:20
Start the Future
Technological innovation at the Centro Protesi Inail: from Industry 4.0 to bionic prostheses
The Centro Protesi Inail (Inail Prosthesis Centre) is a facility accredited by the Health Service, which has been welcoming people with motor disabilities since 1961 and which uses state-of-the-art technology to make customised prostheses and orthopaedic devices, flanked by rehabilitation training for the correct use of the device.
At WMF 2023, the Centre will present its 'Workshop 4.0' philosophy, highlighting how the creation of an orthopaedic device, whether for everyday life or for sports use, is the result of continuous experimentation with new materials and increasingly innovative construction techniques.
Finally, a look at the latest frontier in prosthetic control, represented by bionic prostheses: intelligent devices that aim to go beyond the traditional concept of prostheses and can give the patient a feeling of natural control of the artificial limb.
At WMF 2023, the Centre will present its 'Workshop 4.0' philosophy, highlighting how the creation of an orthopaedic device, whether for everyday life or for sports use, is the result of continuous experimentation with new materials and increasingly innovative construction techniques.
Finally, a look at the latest frontier in prosthetic control, represented by bionic prostheses: intelligent devices that aim to go beyond the traditional concept of prostheses and can give the patient a feeling of natural control of the artificial limb.
15 june
12:40 - 13:20
Cybersecurity
Democratizing cyber with a subscription fire extinguisher: Pronto Cyber for SMEs
The increase in cyber threats has made cybersecurity an undeniable necessity for every business , especially small and medium-sized businesses. However, access to effective digital risk protection resources can be costly and complex, often putting SMEs in a difficult position. Cy4gate, with its innovative digital emergency response service ProntoCyber, has managed to turn this scenario around through a subscription-based business model.
Cy4gate's goal is clear: to democratize cybersecurity, making it accessible to all Italian SMEs through scalable and affordable investment. This solution gives SMBs access to tools and expertise typically reserved for larger companies, without having to worry about high upfront costs or technical complexity.
ProntoCyber is much more than a product, it is a radical change in the way Italian SMEs can address and manage cyber threats. Through this revolutionary subscription model, Cy4gate offers the opportunity to operate in a secure digital environment, protecting business continuity and growth.
Cy4gate's goal is clear: to democratize cybersecurity, making it accessible to all Italian SMEs through scalable and affordable investment. This solution gives SMBs access to tools and expertise typically reserved for larger companies, without having to worry about high upfront costs or technical complexity.
ProntoCyber is much more than a product, it is a radical change in the way Italian SMEs can address and manage cyber threats. Through this revolutionary subscription model, Cy4gate offers the opportunity to operate in a secure digital environment, protecting business continuity and growth.
Head of Marketing
CY4GATE 15 june
12:40 - 13:20
Email Marketing
The Email Adventure: Discovering Origins, Conquering Deliverability, and Envisioning Tomorrow's Communication
Immerse yourself in a fascinating exploration of email's humble beginnings and the parallel rise of spam. Experience the surprising twists and turns of an email's journey, while uncovering the essential factors that dictate deliverability success. Finally, peer into the horizon as we discuss the future of email authentication and deliverability.
Senior Product Marketing Manager @MailUp - Contactlab
15 june
12:40 - 13:20
AI for Work
Implications of AI ignite digital transformation
The world has been hit by the recent ChatGPT hype. Companies and academic institutions are grappling with how to deal with it responsibly as well as how to benefit from the new AI technological leap it represents. Randstad's research shows the implications of AI in work and the increased demand for digital talent. How different are the implications of AI from automation? Practical insights to support digital transformations for start-ups, CIOs, enterprise executives, IT professionals, and digital enthusiasts.
15 june
12:40 - 13:20
Digital Strategy
Let's go back to talking about marketing
Through the analysis of case studies and the sequential construction of a working model (framework), a return to the basics of marketing is proposed in times when every technology seems to undermine its foundations
CEO of Marketing Arena Spa
15 june
12:40 - 13:20
Tech for Business
From Web2 to Web3: Use Cases and Tools for the Ongoing Revolution
Far from the media hype and speculative aspects related to cryptocurrencies, companies are already building web3 applications to offer their customers valuable projects, create communities, and interact in an absolutely innovative way with their customers. And there are already no-code and no-crypto tools that allow companies to start building valuable Web3.0 projects right away. Let's discover together the most interesting use cases.
Co-founder & Ceo @Bcode, Sipn-off PoliMI
15 june
12:40 - 13:20
E-Commerce Kit
How Elah Dufour Novi enhanced its customer base with magnews and Email Marketing Automation strategies
During this presentation, we will analyze the roadmap of Elah Dufour Novi's journey to enhance the synergy between online and offline activities in order to strengthen relationships with its consumers. Since the launch of the new eCommerce platform, every initiative of the Group has focused on lead generation, customer base enhancement, engagement and insights creation. We will also examine the key steps and the importance of using the magnews platform to implement Email Marketing Automation projects that have led to a constant increase in results year after year.
Chief Customer Officer
magnews Communication Manager
Elah Dufour Novi 15 june
12:40 - 13:20
Green Tech
Agricoltura 4.0: come il digitale sta cambiando l'agricoltura?
La videoregistrazione di questo intervento non è disponibile.
L'innovazione tecnologica e digitale sta profondamente cambiando il mondo dell'agricoltura. Macchinari connessi, sensori in campo, piattaforme di condivisione dei dati sono solo alcuni degli esempi di un'ampia gamma di soluzioni presenti sul mercato che puntano a incrementare le rese e l'efficienza dell'agricoltura, riducendo al tempo stesso l'impatto sull'ambiente e migliorando le condizioni di lavoro. Come sta crescendo il mercato dell'Agricoltura 4.0 in Italia e nel mondo? Quali sono le direzioni dell'innovazione nel nostro Paese e quanto sono "digitali" i nostri agricoltori? Durante l'intervento saranno presentati i dati dell'ultima ricerca dell'Osservatorio Smart AgriFood, che ha analizzato i trend dell'innovazione digitale nell'agrifood, il valore di mercato dell'Agricoltura 4.0, le soluzioni e tecnologie presenti sul mercato, l'adozione e i benefici conseguiti.
L'innovazione tecnologica e digitale sta profondamente cambiando il mondo dell'agricoltura. Macchinari connessi, sensori in campo, piattaforme di condivisione dei dati sono solo alcuni degli esempi di un'ampia gamma di soluzioni presenti sul mercato che puntano a incrementare le rese e l'efficienza dell'agricoltura, riducendo al tempo stesso l'impatto sull'ambiente e migliorando le condizioni di lavoro. Come sta crescendo il mercato dell'Agricoltura 4.0 in Italia e nel mondo? Quali sono le direzioni dell'innovazione nel nostro Paese e quanto sono "digitali" i nostri agricoltori? Durante l'intervento saranno presentati i dati dell'ultima ricerca dell'Osservatorio Smart AgriFood, che ha analizzato i trend dell'innovazione digitale nell'agrifood, il valore di mercato dell'Agricoltura 4.0, le soluzioni e tecnologie presenti sul mercato, l'adozione e i benefici conseguiti.
Ricercatrice senior
Senior Researcher, Smart AgriFood Observatory, Politecnico di Milano 15 june
12:40 - 13:20
SEO
Discover the Power of Screaming Frog: Essential Guide for Beginners to the World of SEO Analysis
Discover the Power of Screaming Frog: Essential Guide for Beginners to the World of SEO Analysis" is an immersion into the powerful SEO analysis tool, Screaming Frog, ideal for those taking their first steps in SEO. During the presentation, we will explore what a spider is, how Screaming Frog works, and how to configure it correctly to get the most out of this website analysis tool. Don't miss this valuable opportunity to learn the basics of Screaming Frog!
Consulente SEO
evemilano 15 june
12:40 - 13:20
Advertising
A Successful Amazon Business - "A Full Funnel Strategy"
The video recording of this speech is not available.
Amazon is a complex ecosystem, which can be defined as 50% retail and 50% marketing. Tips and best practices are crucial to the success of the business. From defining the levers in relation to the A9 algorithm, to SEO, to boosting performance through advertising and promotion. A mix of strategies and activations based on Marketplace logic that have made Erbecedario the representative company of Veneto and Made in Italy on Amazon in 2021.
Amazon is a complex ecosystem, which can be defined as 50% retail and 50% marketing. Tips and best practices are crucial to the success of the business. From defining the levers in relation to the A9 algorithm, to SEO, to boosting performance through advertising and promotion. A mix of strategies and activations based on Marketplace logic that have made Erbecedario the representative company of Veneto and Made in Italy on Amazon in 2021.
International Sales Manager
MakingScience 15 june
12:40 - 13:20
UI & Design
Evolving design systems: collaboration among people becomes essential for quality products
The video recording of this speech is not available.
Design systems enable the creation of a set of reusable rules, guidelines and components that enable teams to work more efficiently and collaboratively, creating a consistent visual language throughout the organization. Creating a system involves meeting the needs and expectations of the people who work in it and the very products the system generates. A design system then becomes a scalable and efficient, people-centered system.
Design systems enable the creation of a set of reusable rules, guidelines and components that enable teams to work more efficiently and collaboratively, creating a consistent visual language throughout the organization. Creating a system involves meeting the needs and expectations of the people who work in it and the very products the system generates. A design system then becomes a scalable and efficient, people-centered system.
Ui Designer / Art Director @
Tangible s.r.l. SB 15 june
12:40 - 13:20
Digital Tools
WhatsApp API trends for the best conversational experience
The new customer experience trend is conversational and connected to WhatsApp! Companies are increasingly leveraging WhatsApp,their preferred customer channel, to provide direct contact throughout the customer journey, from lead generation to service, marketing,and post-sale nurturing. From here,you will discover how to use the WhatsApp API to achieve quality communication and reach hundreds of customers through the Spoki platform.
CEO @Spoki
15 june
12:40 - 13:20
AI for Education
Canva Magic: how AI is perfectly integrated into Canva
Canva with AI is even more magical!Discover how artificial intelligence has been integrated into Canva for the content creation for business, marketing or education!For each sector its magic.Discover the magic of Canva and how with AI it is even more magical.
Country Community Manager Italy @Canva
Expert and designer
Canva Verified Expert 15 june
12:40 - 13:25
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Valentina Primo
Founder & CEO - Startup Without Borders
Francesco Zambelli
Senior Investment Associate - P101 Ventures
Negar Mokarram
Business Analyst & Startup Scouting - I3P
Valentina Primo
Founder & CEO - Startup Without Borders
Francesco Zambelli
Senior Investment Associate - P101 Ventures
Negar Mokarram
Business Analyst & Startup Scouting - I3P
15 june
12:50 - 13:00
Startup Stage
Diversity as the Future of Entrepreneurship
Studies indicate that companies with more than 30 percent women executives were more likely to outperform companies with fewer women executives, or none at all. Women have a strong ability to develop connections, mentor others, and lead by example, making them valuable members of leadership teams at every level. The keynote will delve into the ways in which women fuel innovation in startups and showcase inspiring examples and initiatives that foster diversity in the sphere of Italian enterprises.
Marketing & Sales @Hosting Solutions
15 june
12:50 - 13:20
Politics in Tech
Legalità e contrasto alle Mafie nell'era dell'innovazione: come la tecnologia e la società civile possono contribuire alla lotta contro il crimine organizzato
15 june
13:00 - 13:20
Book Presentation
You're Old. The Digital Worlds of Generation Z
Author and Content strategist
15 june
13:00 - 13:20
Esports & Gaming
Esports for all: why the growth of the competitive scene is so critical
The video recording of this speech is not available.
Today, it is crucial not only to be able to create a stable competitive sphere in the field of esports, but also to grow and develop it to the best of one's ability. This must be accompanied not only by new talent but also by the creation of new professional figures, thus building a buisiness and marketing reality
Today, it is crucial not only to be able to create a stable competitive sphere in the field of esports, but also to grow and develop it to the best of one's ability. This must be accompanied not only by new talent but also by the creation of new professional figures, thus building a buisiness and marketing reality
Founder
ReadyCheck Entertainment Ltd 15 june
13:00 - 13:20
Content Creators
Content Repurposing: How to Seamlessly Integrate Your Website and YouTube
Many creators invest a significant amount of their time and resources in creating high-quality video content for YouTube or other social media platforms. As a result, the importance of having a website has diminished, as it is considered a less effective means of communication, being based on written words. While this is true to some extent, a website also has functions that cannot be replaced by video, especially when it comes to conversions of any kind. That's why it's important to integrate YouTube and your website. In this case study, we will explain how to do it efficiently.
President
Physical therapist @L'Altra Riabilitazione 15 june
13:00 - 13:20
Future of Open Innovation & VC
Accelerating Innovation: Bridging the Public-Private Divide
Moderated By Matteo Paradisi.
We'll explore successful examples of public-private collaborations in innovation, including joint research and development initiatives, public funding programs, and innovation hubs. We'll also discuss the challenges facing such collaborations and how to overcome them, from differences in organizational cultures to intellectual property rights.
We'll explore successful examples of public-private collaborations in innovation, including joint research and development initiatives, public funding programs, and innovation hubs. We'll also discuss the challenges facing such collaborations and how to overcome them, from differences in organizational cultures to intellectual property rights.
15 june
13:00 - 13:20
Platform & Services
Your Future is Blockchain. How to become a strongly demanded Blockchain Manager for companies
Strategic trends speak clearly: digital skills will act as the new currency of exchange and will guarantee privileged access to the job market.
Technological innovations increase: one above all, Blockchain with its exponential growth. By 2030 its economic value has been estimated to reach 1.000B$ and will involve up to 65 million professionals. Which are the most esteemed business roles? In which market sector will they apply? Which is the forecast income? Which career opportunities are available?
Technological innovations increase: one above all, Blockchain with its exponential growth. By 2030 its economic value has been estimated to reach 1.000B$ and will involve up to 65 million professionals. Which are the most esteemed business roles? In which market sector will they apply? Which is the forecast income? Which career opportunities are available?
Presidente
Fondazione Ateneo Impresa | The Blockchain Management School Director of The Blockchain Management School
15 june
13:00 - 13:35
Startup Stage
Future of Life On Planet Earth
Expert on stage:
Kaitlin Argeaux
Head of Events - Cudo Ventures
Francesco Cracolici
Venture Partner at EBRD & Crossfund, Ceo at Nomadic Minds - Cross Fund
Sasha Komarevych
Acceleration Program Manager - Bocconi For Innovation
Luca Iaia
Premio Cambiamenti CNA- CNA
Kaitlin Argeaux
Head of Events - Cudo Ventures
Francesco Cracolici
Venture Partner at EBRD & Crossfund, Ceo at Nomadic Minds - Cross Fund
Sasha Komarevych
Acceleration Program Manager - Bocconi For Innovation
Luca Iaia
Premio Cambiamenti CNA- CNA
15 june
13:03 - 13:10
Movie Area
Yallah
Beirut, 1982. As Nicolas prepares to flee his civil war-torn city, he meets Naji, a teenager determined to go to the swimming pool. Trying to protect the young man, Nicolas finds himself caught up in a surreal race against the war.
15 june
13:10 - 13:20
Movie Area
Purgatorio
Purgatory manifests itself in all its grandeur: a rocky mountain towering in the center of the southern hemisphere, in the ocean. Emerging from Hell, the passage of time is admitted in this realm: here dawn and dusk, day and night are known, and light is declined in all its hues. Entering this primordial setting, the viewer will cross in subjective, with Dante's eyes, the threshold of Purgatory: a door in the rock, guarded by an angel armed with a sword.
15 june
13:20 - 13:40
Future of Open Innovation & VC
Empowering Local Communities: MITDesignX Presents the Future of Design
With a focus on empowering local communities, this event will showcase how MITDesignX is transforming the design process and revolutionizing the way we approach innovation.
You'll learn how MITDesignX is collaborating with communities to identify and solve local problems through design.You'll hear firsthand how ventures are spearheading this movement and discover how they are using design thinking to create solutions that are sustainable, scalable, and transformative.
You'll learn how MITDesignX is collaborating with communities to identify and solve local problems through design.You'll hear firsthand how ventures are spearheading this movement and discover how they are using design thinking to create solutions that are sustainable, scalable, and transformative.
15 june
13:20 - 13:40
Start the Future
DeFi and the future of payments: how decentralized Blockchain technologies contribute to sustainable online and offline European retail
Disruptive financial technologies revolutionarise both banking sector and customer financial behaviour. Decentralised Finance and other Blockchain-based payment solutions offer a better user experience while offering better economics for the retailer. What retail challenges can thus be solved by DeFi and Blockchain? What are the exact disruptive solutions for offline and online merchants? How these solutions improve European economic and financial environment resisting to local and global turbulence?
15 june
13:20 - 13:40
Movie Area
L'uomo lupo
Andrea, a boy suffering from schizophrenia, lives his life between the affection of the people who love him and have come to know him, and the distrust and hostility of those who see in his suffering only a reason to marginalize him. This hostility will translate tragically when during a TSO, the people deputed to take charge of his suffering show him all the violence of indifference.
Based on the story by Andrea Soldi.
Based on the story by Andrea Soldi.
15 june
13:20 - 13:40
Startup Showcase
English
Kids shoes, best comfortable footwear, sustainability, women Empowerment & Helping the society
Kids feet grow fast: So we have find the solution to this and applied for patent as well in India. Even exported this technology to Europe last year and now overseas Billion dollar companies wants to associate and want to sell my schools shoes in my brand. Indian market is growing and recently Metro and Mochi came for this technology. Foot Problem: IN India every second person is having some or other foot issue from Fungal Infection to skin peeling, boils, bone etc. Save Nature: Due to our Dual Size technology we are going to reduce wastage to almost half the amount in terms of kids shoes when we give extend wearage life of kids shoes. Rest whole collection for ladies and Kids is based on this how we are helping to protect our nature. Women Empowerment: Our Crosia collection is design patented in India and all crosia is hand made by the women's in small town and rural areas so women Empowerment shouldn't be only in Urban Areas but everywhere. Serving the society: Buy 1 Help 1 & Save Mum Earth. WE are providing shoes to those who don't have through this campaign and many schools want to join in this mission.
CEO & Founder
Founder & CEO of Brand Fresh Feet 15 june
13:20 - 13:40
Politics in Tech
Open Data by Design: la PA che vogliamo
15 june
13:20 - 13:40
Pool Stage
Concert
15 june
13:25 - 14:30
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Gilad Rosenzweig
Executive Director - MITdesignX
Giancarlo Vergine
Founder & Managing Partner - Over Ventures
Thomas Waldmann
Start-up & Venture Manager - Würth Elektronik
Gilad Rosenzweig
Executive Director - MITdesignX
Giancarlo Vergine
Founder & Managing Partner - Over Ventures
Thomas Waldmann
Start-up & Venture Manager - Würth Elektronik
15 june
Space Economy
15 june
13:40 - 14:00
Start the Future
English
Cash is the bicycle of payments, not the horse cart
Pronouncing the death of physical cash has been a futurist cliché for decades, but these predictions,are often based on flawed mental models of the cash system and how it relates to digital money. In,this talk Brett Scott shows why cash is not an outdated 'horse cart of payments', and why it's far,better thought of as the 'bicycle of payments'. The cash system is certainly under attack, but in a future of climate change, geopolitical insecurity, cyber-attacks and digital burnout it stands to make a strong comeback.
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Author, journalist, economic anthropologist & former financial broker 15 june
13:40 - 14:00
Esports & Gaming
Creare un punto di incontro tra esport e marketing
La videoregistrazione di questo intervento non è disponibile.
Creare per giocatori, organizzatori e sviluppatori di giochi significa offrire un set di strumenti indispensabili per addentrarsi nel mondo degli esports e del gaming in generale. Le varie figure professionali, quindi, diventano sempre più importanti così come la necessità di sviluppare prodotti semplici, personalizzabili ed adatti a tutti. L'obiettivo di GameShard è fornire un set di servizi utili per tutti, fornendo agli esperti del settore un modo per entrare in collegamento con brand ed aziende esterne al settore.
Creare per giocatori, organizzatori e sviluppatori di giochi significa offrire un set di strumenti indispensabili per addentrarsi nel mondo degli esports e del gaming in generale. Le varie figure professionali, quindi, diventano sempre più importanti così come la necessità di sviluppare prodotti semplici, personalizzabili ed adatti a tutti. L'obiettivo di GameShard è fornire un set di servizi utili per tutti, fornendo agli esperti del settore un modo per entrare in collegamento con brand ed aziende esterne al settore.
Chief Executive Officer
Chief Executive Officer @ DevLounge / GameShard 15 june
13:40 - 14:00
Future of Open Innovation & VC
Inside the Startup Studio: Understanding the Dynamics of Innovation
Moderated by Fahrad Alessandro Mohammadi.
Startup studios are emerging as a popular model for creating and scaling new ventures by providing the resources, expertise, and network needed for success. We'll explore the key elements of startup studio dynamics, from ideation and team building to funding and scaling. We'll also examine the challenges and opportunities facing startup studios in today's rapidly changing business landscape. Don't miss this opportunity to learn from experienced startup studio leaders and gain insights into the world of innovation and entrepreneurship.
Startup studios are emerging as a popular model for creating and scaling new ventures by providing the resources, expertise, and network needed for success. We'll explore the key elements of startup studio dynamics, from ideation and team building to funding and scaling. We'll also examine the challenges and opportunities facing startup studios in today's rapidly changing business landscape. Don't miss this opportunity to learn from experienced startup studio leaders and gain insights into the world of innovation and entrepreneurship.
15 june
13:40 - 14:00
Startup Showcase
Astra Project: smart receipts for a unique shopping experience!
Astra Project digitizes receipts to deliver a personalized and intuitive shopping experience. Through integration with management software, it monitors expenses, stores warranties, simplifies returns, and sends exclusive offers based on purchase history. Astra improves the relationship between merchants and customers by providing notifications about product recalls and defects, as well as facilitating networking and inducement through direct access to online stores of purchased products.
CEO
Astra Project Srl 15 june
13:40 - 14:00
Politics in Tech
The role of data in building smart and innovative cities: analysis of opportunities and challenges for citizens and institutions
Councilor for the Digital Innovation
Metropolitan City of Bologna 15 june
13:40 - 14:00
Book Presentation
HOEPLI - Two of Two: eCommerce: the Rules of Success
The Net has always created extraordinary personal and professional development opportunities for individuals and businesses. eCommerce represents one of the greatest growth opportunities available to companies and professionals. Lawyer Antonino Polimeni and Albert Antonini, Marketing Director of Alibaba Group, in presenting their books, Legal eCommerce and eCommerce Marketing tell us about the rules governing it and the marketing necessary to decree the success of any online store.
Lawyer & Founder
Polimeni.Legal 15 june
13:40 - 14:00
Content Creators
Youtube Shorts: il lato breve di Youtube
YouTube Shorts è un ecosistema in crescita fatto di trend, nuove uscite musicali, scherzi, gameplay e video GRWM. Grazie alla connessione con il mondo di Youtube, Shorts si è trasformato in una piattaforma di discovery per la Generazione Z e non solo, stimolando la curiosità con frammenti, anteprime e trailer di video più lunghi. Scopri il potere di funzionalità come "Clip", che consente ai creatori di tagliare fino a 60 secondi di contenuto dai loro video più lunghi, creando Shorts che attraggono e coinvolgono nuovi spettatori. O funzioni come "Cut" e "Green Screen", grazie alle quali i creator possono coinvolgere il loro pubblico a un livello ancora più profondo, fatto di interazioni autentiche ed esperienze condivise. Insieme, vedremo come YouTube Shorts sta ridefinendo l'esperienza di fruizione dei contenuti e favorendo legami ancora più forti tra creator e iscritti.
Youtube Shorts, Culture and Trends, EMEA
Internet Culture & Trends, Youtube Shorts EMEA 15 june
13:40 - 14:00
Digital Tools
[Case Study] Choosing the right context: from 1.000 to 450.000 target users in just two years
A practical (not just theoretical) approach to achieving important business goals for your brand. In this speech, I will show you (concretely) how we have reached 450.000 profiled users, together with our client and without a huge budget, turning leads into sales for our client
CEO
CEO - Head of Digital Marketing Arkys 15 june
13:40 - 14:00
Movie Area
Le buone maniere
Mimmo Savarese, 50, was the greatest sports commentator of his generation. Now that his career is on the wane, he has an opportunity to make a comeback thanks to an unusual job offer, which conceals within itself the chance to masterfully avenge a dramatic wrong suffered as a child. He manages to retaliate against life with the talent he wields best: the exercise of words.
15 june
13:40 - 14:00
Pool Stage
Music broadcasts
15 june
13:40 - 14:20
SEO
English
How to maximise your international business
As the international competitors keep growing, it is necessary to stand out in an overcrowded international digital landscape. Learn how to maximise your e-commerce business internationally to best adapt to an ever-changing landscape and be prepared for most risks.
International Consultant & Trainer
MC, International SEO & Digital Strategy 15 june
13:40 - 14:20
Ethics, Media & Information
The Unspoken Words (and the Ones We Shouldn't Be Ashamed of)
There are journalistic expressions that have entered the jargon, and others that we do not pronounce because they seem offensive, when in fact they are the only ones that should be spoken. It is obviously incorrect to write negr, we all know that. But it is also incorrect to write zingar, no more no less. Autism is not a disease, autistico is not an insult, Down is capitalized because the Down syndrome is named after the doctor who first attempted a classification, and it is not the translation of the English word "down". No one is "down" in Down syndrome. It is preferable to use the term "deaf" instead of "non-hearing", it is wrong to say "differently abled", and it is better to say "person with disabilities". Alternatively - in a title - it is acceptable to write "disabled". Because "disabled" is not an insult, it is instead offensive not to know the right words to relate to others.
Journalist at Fanpage.it
15 june
13:40 - 14:20
Content Marketing
From Social Graph to Interest Graph: What Changes in Companies' Content Strategy
The evolution guided by TikTok means that we are increasingly finding content in our feeds based on our interests rather than the network of people and organizations we follow. In this speech, we will see the impacts on best practices for creating and distributing content, how to integrate interest information from other touchpoints (SEO, website, etc.), and why now more than ever it is important to have an integrated content strategy.
15 june
13:40 - 14:20
AI for Work
On one hand, AI is too fast compared to humans; on the other hand, it's too slow compared to business expectations. Why does AI operate at two different speeds and what can be done to reconcile them?
15 june
13:40 - 14:20
Cybersecurity
Opportunities and threats of quantum computation
For more than 40 years, quantum computing has intrigued scientists and non-scientists alike by promising to solve problems that are intractable using classical computing. Today, quantum computers are becoming a reality, and we are close to having real devices powerful enough to be used in business and research. What should we expect from this new type of computing? Is it an opportunity or a threat?
IBM Quantum Ambassador
IBM Quantum Ambassador 15 june
13:40 - 14:20
Brand
Brand admiration: how consumers' perception of brands has changed in 2023
Many companies assume that building a brand is more of an art than a science. The traditional model of brand awareness representation is outdated, as neuroscience research has investigated new ways in which information and emotions reach the consumer's brain to allow the memorization of a brand. Admiration is the emotion that drives this innovative branding model. The speech will present case studies of important Italian companies.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer 15 june
13:40 - 14:20
AI for Education
Generative AI disrupts education by giving superpowers to students and teachers
Generative AI tools such as ChatGPT have disrupted the education system, by enabling students to generate perfect school and university assignments at a press of a button. But these tools can also be used to enhance the learning process, by creating personalized tutors which explain the material at any level and in any style. Teachers can also benefit from using the tools to generate lesson plans, presentations and interactive games, as well as evaluate tests and assignments based on custom criteria. In this presentation we will cover the different aspects of using generative AI tools in education, provide examples and use cases, and recommend best practices and policies.
Founder & CEO, Generative AI Evangelist
Gamdala 15 june
13:40 - 14:20
Digital Strategy
Communicating sustainability. Everyone talks about it, but do we really know what it means?
Sustainability marketing and communication, a new competitive advantage between ethics and new business models, in Italy and the World. Sustainability not as a fad or a passing trend but as a necessary director of development for all organizations.
15 june
13:40 - 14:20
E-Commerce Kit
Underestimating Online Sales: What We Take for Granted When Selling in the World of Marketplaces
Digitizing sales is only the last step of a much longer and deeper process, which is too often neglected. Selling through marketplaces like Amazon, or niche platforms like Bol.com, is often taken for granted or, simply, underestimated. Let's discover together what challenges need to be addressed to succeed online.
Marketplace Consultant & Proud Founder
Marketplace Mentor 15 june
13:40 - 14:20
Tech for Business
Discovering the Processes and Dynamics Behind Immersive Tools for Companies in the Corporate Metaverse
Through the use of the hVerse suite, we will explore the methods by which companies can optimize their operations by integrating metaverse and XR technologies. These cutting-edge platforms offer an immersive digital environment, enabling companies to unlock new levels of efficiency, collaboration, and innovation.
Metaverse Specialist of Hevolus srl
15 june
13:40 - 14:20
Email Marketing
How to perfectly manage Welcome Flow in Email Marketing
Here we will delve, with several example case studies, into techniques to use for onboarding new subscribers. A lead is as soon as he or she arrives, a contact has signed up for a newsletter, or after a purchase-all of these are key moments for triggering on-boarding flows, also known as Welcome Flows, through email marketing. We will look at how best to manage them and conclude with a framework you can apply immediately on your email marketing strategies for ecommerce and lead generation.
Speaker
ROADS® 15 june
13:40 - 14:20
UI & Design
Mindset and conceptual models: the UX to support change
The video recording of this speech is not available.
What impacts can a designer's work generate? One of the main activities is to change users' established patterns with simpler, more intuitable ones. People desire change but are frightened by it, so a compromise must always be defined that facilitates them without upsetting the current pattern. In this talk we want to explore the topics of conceptual model and design pattern, their impacts on UX, and how they are difficult to replace.
What impacts can a designer's work generate? One of the main activities is to change users' established patterns with simpler, more intuitable ones. People desire change but are frightened by it, so a compromise must always be defined that facilitates them without upsetting the current pattern. In this talk we want to explore the topics of conceptual model and design pattern, their impacts on UX, and how they are difficult to replace.
Service & UX Designer
Giallocobalto 15 june
13:40 - 14:20
Social Media Strategies
Digital Marketing Without Meta. If You No Longer Like Facebook, Click Here.
Facebook and Instagram are getting worse day by day: low engagement, poor quality of interactions, and nonexistent customer care. How can we change the digital strategy of our clients to start moving beyond these two platforms? What are the concrete alternatives? Let's analyze the problem and possible solutions together, to prepare ourselves for a world without Meta.
Founder @Gummy Industries, Flatmates, in3 ventures
15 june
13:40 - 14:20
Platform & Services
Increase your digital experience maturity with Kentico, the hybrid headless DXP
With Kentico, you no longer need to use a variety of features, causing inefficiencies across your organization. No more content redundancies or, complicated maintenance for each tool. With Kentico, you will enjoy a unified interface with a lot of tools that adapt to your level of digital experience maturity. Speed up your content creation processes and your marketing tasks through a powerful tool set and deliver amazing digital experiences.
Chief Marketing Official & Kentico Product Manager @ Exetera
Exetera srl 15 june
13:40 - 14:20
Advertising
Do more with less
The video recording of this speech is not available.
2023 is tough for brands. Recession looms and budgets shrink. But don't despair. Recessions end and brands that spend smartly now will bounce back stronger. AI is the new wave of computing and it can boost your business. You know your business best and AI follows your lead, not vice versa
2023 is tough for brands. Recession looms and budgets shrink. But don't despair. Recessions end and brands that spend smartly now will bounce back stronger. AI is the new wave of computing and it can boost your business. You know your business best and AI follows your lead, not vice versa
Sr. Client Solutions Manager
Microsoft Advertising 15 june
13:40 - 14:20
Green Tech
Digital innovation that saves the planet: aiming for progress, without forgetting future generations
The video recording of this speech is not available.
Is there a "right way" to innovate? Those who want to think about innovative business today, developing systems, platforms and applications, cannot afford not to consider the sustainability of their business and the impact it generates externally. Digitization is the driving force of our tomorrow and, if used responsibly, can become the valuable tool through which to inform, educate and trigger a dialogue.
Is there a "right way" to innovate? Those who want to think about innovative business today, developing systems, platforms and applications, cannot afford not to consider the sustainability of their business and the impact it generates externally. Digitization is the driving force of our tomorrow and, if used responsibly, can become the valuable tool through which to inform, educate and trigger a dialogue.
PhD, Climate Change Mitigation Manager @AWorld
15 june
13:40 - 14:20
Innovation Policies
E-sports e gaming: quali norme per garantire la sicurezza e la trasparenza?
Modera: Alessio Crisantemi
Vice President
CONI Emilia-Romagna, Scientific Director - Regional School of Sport Director
E-Sports Magazine 15 june
13:40 - 14:25
Startup Stage
Future of Cities & Communities
Expert on stage:
Adam Formanek
Startup Coach & Program Manager - BHT Berlin
Daniele Alberti
Serial entrepreneur - StarBoost
Massimo Canducci
Chief Innovation Officer - Engineering
Alex Marchesini
CEO - Planet Smart City
Adam Formanek
Startup Coach & Program Manager - BHT Berlin
Daniele Alberti
Serial entrepreneur - StarBoost
Massimo Canducci
Chief Innovation Officer - Engineering
Alex Marchesini
CEO - Planet Smart City
15 june
14:00 - 14:20
Content Creators
From "Behind the Scenes" to "Behind the Screen": The New Role of Talent Managers
The emergence of the Creator Economy as an industry has brought with it the generation of new professional figures and new working methodologies, able to meet the needs of such a fluid and new market. Among the many, the role of talent manager is not the most innovative in itself, but it is perhaps the one that has had to modify and diversify its nature the most in terms of skills, vision, and approach.
15 june
14:00 - 14:20
Book Presentation
HOEPLI - Two of Two: The New Rules of Storytelling (Corporate)
Turning facts into stories, telling and engaging is the central goal of any marketing activity. What are the strategies for becoming great storytellers? How to develop them to create a trusting relationship with those who read or listen? It is stories that create narrative universes where brand values and consumer values meet. Because you can no longer buy attention, you can only try to build trust that lasts. Cristiano Carriero, co-author with Bernadette Jiwa for The Secrets of Great Storytellers, and Elizabeth Gelfi, author of At the Root of Storytelling, take us through this discourse on storytelling skills in pursuit of emotion.
Founder La Content | Author | Storyteller
Storyteller
Storyteller and business trainer 15 june
14:00 - 14:20
AI Marketing & Plenary
AI for Good: Supercomputing at the Service of Artistic Experimentation to Address Social Challenges
Director
Sineglossa, co-founder and art director / UNIBZ Researcher Cofinder
Art & sustainability director @kilowatt Head of Visual Information Lab @CINECA
15 june
14:00 - 14:20
Startup Showcase
Miniversity: the Metaverse generator
Miniversity represents a powerful tool for companies looking to take a step into the future: a no-code platform that enables the creation of customizable and innovative business metaverses without the need for developer knowledge. An opportunity to independently generate immersive websites with high communicative impact for a 3.0 customer experience
CEO & Founder
GAV Projects 15 june
14:00 - 14:20
Start the Future
English
The Quantum Revolution
From electronics to lasers, quantum physics has already transformed technology and society. The next quantum revolution may lead to game-changing quantum computers and a quantum internet. This presentation discusses why quantum-based technology can be so powerful for computing and communication, what its impact might be on industry and the tech sector, and how to prepare for a quantum future.
Quantum Physicist, Author, Professor
Wilfrid Laurier University/Perimeter Institute, Canada 15 june
14:00 - 14:20
Esports & Gaming
Il ruolo del team esports e come esso genera valore all'interno del mercato
The video recording of this intervention is not available.
In questo momento, Federico andrà a condividere la sua esperienza come fondatore di exeed, uno dei TEAM esports più importanti e solidi nel mercato italiano. Come è organizzato, quali sono le figure che orbitano intorno alla struttura, chi lavora in essa e come esso genera valore in un mercato che molti pensano sia solo legato al mondo delle competizioni.
In questo momento, Federico andrà a condividere la sua esperienza come fondatore di exeed, uno dei TEAM esports più importanti e solidi nel mercato italiano. Come è organizzato, quali sono le figure che orbitano intorno alla struttura, chi lavora in essa e come esso genera valore in un mercato che molti pensano sia solo legato al mondo delle competizioni.
FOUNDER
Co-Founder exeed, Vice Presidente IIDEA, Esports advisor INFRONT 15 june
14:00 - 14:20
Movie Area
Venti minuti
Rome, October 16, 1943. At dawn, most Jewish families are awakened by German troops. In a note they are given only twenty minutes to leave their lives. The same happens to Enzo and Lea, but on the Nazi list the names of their children, Cesare and Fiorella are not there. Will they manage to save them?
15 june
14:00 - 14:20
Digital Tools
Digital health care: past, present and future. The stages of a "patient-centric" evolution
Digital Health is moving at an impressive speed, the events of the last few years have inevitably accelerated the process, and the trend does not seem to be stopping. New scenarios are opening up that lead in the direction of a data - driven model of health care in which technologies and big data enhance (but do not replace) physician decision making toward a "patient centric" evolution.
project manager
Project Manager - Healthcare 15 june
14:00 - 14:30
Future of Open Innovation & VC
Building Alliances to Attract and Retain Valuable Resources to Emilia-Romagna region
Moderated by Marco Lotito.
This panel will feature the initiatives in building alliances to attract and retain valuable resources for the region. Attendees will gain valuable insights into the key success factors and challenges of building alliances for the benefit of the region, and learn practical strategies for developing and implementing effective partnership initiatives.
This panel will feature the initiatives in building alliances to attract and retain valuable resources for the region. Attendees will gain valuable insights into the key success factors and challenges of building alliances for the benefit of the region, and learn practical strategies for developing and implementing effective partnership initiatives.
Responsabile Innovazione e Startup @Emilbanca
Vice Presidente e Direttore Generale Fondazione Golinelli | G-Factor
15 june
14:00 - 14:45
OVHcloud & Seedble Arena
15 june
14:00 - 16:30
Cooperative Ecosystem
Cooperative digital transformation and digital neo-mutualism
15 june
14:20 - 14:30
Movie Area
A testa in giù
A drawing of a girl left half-drawn by her own draughtsman is carried among the trees uprooted by storm Vaia to end up in the waters of a lake upon entering which, flipping upside down, she will dissolve, transforming into a girl in the flesh. A dreamlike, surreal and environmentalist invitation to turn the view of things upside down.
15 june
14:20 - 14:40
Pool Stage
15 june
14:25 - 14:55
Startup Stage
Future of Work
Expert on stage:
Giacomo De Renzi
Head of Startup Segment - Amazon for Startups
Maren Kate Donovan
Talent General Partner - Mahway
Giacomo De Renzi
Head of Startup Segment - Amazon for Startups
Maren Kate Donovan
Talent General Partner - Mahway
15 june
14:30 - 14:35
Mainstage
15 june
14:30 - 16:00
Space Economy
Workshop and pitch roulette
Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.
15 june
14:30 - 16:00
B2B & Speed Meetings
Swiss Ecosystem: an opportunity for Italian technology
The event is aimed at the Italian ecosystem made up of corporates, start-ups, scale-ups, innovation poles, Italian science and technology parks, institutions such as Regions and Chambers of Commerce that are committed to the development and promotion of technological innovation in Italy, with the aim of informing how the Swiss ecosystem can represent a development lever for Italian companies, start-ups and technological scale-ups.
15 june
Mainstage
Live Drawing
Takoua narrates WMF 2023 by live drawing.
15 june
14:35 - 14:45
Mainstage
Let's go live!
Camihawke is one of the most recognized and influential content creators on the Italian scene, who has best combined her web persona with that of other media.From radio to TV, passing through publishing and podcasts, thanks to her next adventure in theater Camilla will test herself in the live dimension, bringing her content in direct contact with her community for the first time.Camilla will tell a preview at WMF about this important moment in her artistic journey.
15 june
14:40 - 15:40
Pool Stage
Music broadcasts
15 june
14:45 - 14:55
Mainstage
Pro-player vs. content creator: gaming through social media
What is the role of gaming on social? Showcase for the world's most famous pro-players, just an entertainment tool for specific platforms or a gateway to 360° content creation? A dynamic and slightly irreverent interview to discover Giorgio and his journey from pro-player to content creator: a hard and long journey, which, however, allowed him to create a large digital family made of friends before than fans.
15 june
14:45 - 15:30
OVHcloud & Seedble Arena
15 june
14:50 - 16:50
Masterclass
Intelligenza Artificiale per il Marketing: dall'Analisi del Mercato all'Ottimizzazione del PPC
WORKSHOP A PAGAMENTO - POSTI ESAURITIQuesto workshop è progettato per guidare Digital Marketers, Data Analysts e CRM Manager attraverso le rivoluzionarie opportunità offerte dall'Intelligenza Artificiale nel marketing, concentrandosi su tre aree chiave: analisi di mercato, ottimizzazione dell'advertising e segmentazione avanzata dei clienti.
In un'era in cui la digitalizzazione e la personalizzazione guidano il marketing, è fondamentale per i professionisti del marketing sfruttare le tecnologie più avanzate per identificare e prevedere trend di mercato, ottimizzare le campagne pubblicitarie e segmentare in modo efficace i comportamenti dei clienti.
Durante il workshop, i partecipanti avranno l'opportunità di:
Comprendere i principi dell'Intelligenza Artificiale e del Machine Learning e come questi possano essere applicati all'analisi di mercato, all'ottimizzazione dell'advertising e alla segmentazione avanzata dei clienti. Conoscere strumenti e piattaforme che integrano l'Intelligenza Artificiale per migliorare l'identificazione dei trend di mercato, l'analisi e l'ottimizzazione delle campagne pubblicitarie e la gestione avanzata dei clienti. Capire come l'AI può essere utilizzata per analizzare e interpretare dati
di mercato, migliorare la performance delle campagne PPC e costruire predizioni e segmentazioni avanzate, migliorando la previsione del Customer Lifetime Value (CLTV) e la comprensione degli interessi del cliente. Questo workshop è pensato per professionisti del marketing, analisti dei dati e specialisti CRM che desiderano avere una panoramica delle
potenzialità offerte dall'Intelligenza Artificiale nel marketing, e acquisire competenze essenziali per integrare queste tecnologie nelle loro strategie di marketing e di crescita aziendale.
In un'era in cui la digitalizzazione e la personalizzazione guidano il marketing, è fondamentale per i professionisti del marketing sfruttare le tecnologie più avanzate per identificare e prevedere trend di mercato, ottimizzare le campagne pubblicitarie e segmentare in modo efficace i comportamenti dei clienti.
Durante il workshop, i partecipanti avranno l'opportunità di:
Comprendere i principi dell'Intelligenza Artificiale e del Machine Learning e come questi possano essere applicati all'analisi di mercato, all'ottimizzazione dell'advertising e alla segmentazione avanzata dei clienti. Conoscere strumenti e piattaforme che integrano l'Intelligenza Artificiale per migliorare l'identificazione dei trend di mercato, l'analisi e l'ottimizzazione delle campagne pubblicitarie e la gestione avanzata dei clienti. Capire come l'AI può essere utilizzata per analizzare e interpretare dati
di mercato, migliorare la performance delle campagne PPC e costruire predizioni e segmentazioni avanzate, migliorando la previsione del Customer Lifetime Value (CLTV) e la comprensione degli interessi del cliente. Questo workshop è pensato per professionisti del marketing, analisti dei dati e specialisti CRM che desiderano avere una panoramica delle
potenzialità offerte dall'Intelligenza Artificiale nel marketing, e acquisire competenze essenziali per integrare queste tecnologie nelle loro strategie di marketing e di crescita aziendale.
CEO
ByTek Marketing Science Director
Marketing Science Director @ ByTek Growth Director
ByTek 15 june
14:55 - 15:05
Mainstage
The impact of AI and digital tech in the labor market
The job market in the past few years has been completely transformed by the rise of digital jobs. What are the outlooks for a market that, as of today, lacks guarantees and clear rules? Cosmano Lombardo talks with Pierpaolo Bombardieri, General Secretary of UIL, about the path toward a smarter, worker-friendly job market.
15 june
15:00 - 15:20
Startup Showcase
U-VIBE | The Revolution that Starts in Your Kitchen
U-VIBE is the future of cooking, a new and revolutionary way to cook and eat. This device provides you with a fast, simple, and intuitive experience. In just a few minutes, you can prepare fantastic dishes thanks to its automatic mode. With U-VIBE, you can experience the convenience and speed of creating delicious meals without spending hours at the stove.
Founder
Founder U-VIBE 15 june
15:00 - 16:00
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand, exclusively dedicated to investors and open innovation stakeholders.
15 june
15:05 - 15:10
Mainstage
WMF Award Brand Marketing Campaign to Netsons
Aiming to spread its brand nationwide, Netsons revised the rules of influencer marketing, involving Rocco Siffredi, the historical face of broadcast media and giving him a new guise: that of the NERD, far from the logic of digital and new technologies; Netsons accepted a great challenge and found a new key to effectively tell about its services and activities with a language that is also ironic and engaging.
15 june
15:10 - 15:20
Mainstage
Human-centric approach to Artificial Intelligence
AI has become a major topic of public debate in the past few months. However, questions are often raised about the correct approach to this groundbreaking technology. Gianluca Misuraca tells on the WMF 2023 Mainstage the path to a human-centric approach to AI that involves public-private collaboration to build a better future together.
15 june
15:20 - 15:30
Mainstage
WMF AI for Culture Heritage & Human Rights Award to Clelia Piperno
Clelia Piperno has always been committed to the study of cultural heritage and historical developments that enable us today to combat all forms of racism, anti-Semitism, and denialism. The project Talmud, Technology for a New Idea of Global Citizenship is an expression of how Clelia Piperno has decided to match the power and opportunities of Artificial Intelligence to the field of cultural heritage and the studies that can be derived from it.
15 june
15:30 - 15:35
Mainstage
Lercio News on the Mainstage!
Andrea Sesta and Augusto Rasori bring on the WMF 2023 Mainstage all the irreverence and humor of Lercio News, with a masterful mix of factual news and satire.
15 june
15:35 - 15:45
Mainstage
Artificial Intelligence: What Everyone Needs to Know
Advances in AI are about to change the way we work and live. Soon you will converse with machines as easily as with your neighbor; computers will create first drafts of documents and graphics; and programs will act as your agent in dealing with governments, companies, and coworkers. These innovations will accelerate progress in art, science, and human knowledge, but they will also bring new risks and dangers. How well we manage this tremendous gift will be the defining challenge of our times.
15 june
15:45 - 15:55
Mainstage
How robotics can help children diagnosed with autism
Robotics can bring great benefits to our society: from industry to service robotics; and now also in cognitive rehabilitation. iCub, a humanoid robot of Istituto Italiano di Tecnologia, is used in a rehabilitation center where it carries out robot-assisted training of social skills for children diagnosed with autism.
15 june
15:55 - 16:05
Mainstage
Human Emulation AI and Robots for AGI and Machine Sentience via Humanlike Embodiment and the Integrative Humanities
Studying the human organism allows AI and Robotics designers to draw inspiration from nature at many levels and in many regards, in principles and function, for engineering new materials, mechanisms, and algorithms, and efforts to create AI and robots as self-regulating artificial lifeforms. Here the presenter describes a novel embodied AI framework using a human-inspired AI cognitive system with robotic hardware embodiment, including naturalistic humanlike face, hands and arms, locomotion, and an extensive software suite including diverse AI algorithms, computer animation tools, and application authoring tools, for exploring humanlike cognition as a holistic, embodied phenomenon.
15 june
16:00 - 16:11
Movie Area
Sensei Ni Rei
Luigi, a teenager from the Roman suburbs, loves karate, which is both sport and discipline for him. One evening, at the end of training, he finds a friend waiting for him. The next morning Luigi has a competition that he does not want to miss, but Tommaso asks him to spend a few hours of the evening with him
15 june
16:00 - 16:20
Pool Stage
Concert
15 june
Space Economy
15 june
16:10 - 16:20
Startup Showcase
English
How startup have to structure to grow, scale and exit Powering tomorrow, today
Great ideas are rarely enough. They may be implemented by talented teams and directed by innovative leaders, but the growth trajectory requires the constant evolution of new skills, infrastructure, and future planning.GROW with SAP for Scaleups help future-proof your growth. Structure your business with best practices, automate transactions, and scale your operations.
15 june
16:10 - 16:20
Start the Future
Annunci Lerci
Un giornale che si rispetti, e che sa mantenersi con le sue forze, necessita di una fonte di reddito fissa e costante. È così che sono nati gli annunci di Lercio, i più affidabili e apprezzati di tutta internet
15 june
16:10 - 16:30
Innovation Policies
Growing unicorns in the Innovation Nation
Presents: Dario Colombo
15 june
16:10 - 16:50
Content Creators
In Italy, Cuisine is a Serious Matter
What does it mean to make traditional cuisine accessible through social media in a world where the concept of "my mom does it better" reigns and substitutions in the kitchen are still considered a gastronomic blasphemy? Let's reflect on how the food market on social networks has evolved and where we are today.
15 june
16:11 - 16:20
Movie Area
Nica
An ordinary awakening in a bare but playful house. A little girl and a father. Their last matti- na together. A sudden farewell. An abandonment lived without any sadness, yet another game, yet another hide-and-seek where they learn to find each other.
15 june
16:15 - 16:50
Startup Stage
Future of Finance & Insurance
Expert on stage:
Marta Navalon Villalba
Investment Analyst - Wayra
Julien Nicholas
Head of International - Euratechnologies
Giusy Stanziola
Vice President - Unicredit Start Lab | Founders* Club
Tomasz Serwan
Head - RBL VC
Andrea Birolo
Head of Corporate Venturing - Reale Group
Lorenzo Cordin
Head of Digital & Open Innovation- UnipolSai
Marta Navalon Villalba
Investment Analyst - Wayra
Julien Nicholas
Head of International - Euratechnologies
Giusy Stanziola
Vice President - Unicredit Start Lab | Founders* Club
Tomasz Serwan
Head - RBL VC
Andrea Birolo
Head of Corporate Venturing - Reale Group
Lorenzo Cordin
Head of Digital & Open Innovation- UnipolSai
15 june
16:20 - 16:40
Web 3
The Immersive Metaverse
The video recording of this speech is not available.
What does immersive really mean? How does it feel when something is immersive? In this talk, Ida covers the fundamental requirement of the 3D internet - the human experience. Ida will navigate you through why we need an iteration of the internet, and explore how the suspension of reality and wonder can be created only by combining creative and technological excellence. She will take you through successful metaverse use cases with brands such as BMW and H&M and showcase how experiences on the internet actually can be meaningful, shared, and lasting.
What does immersive really mean? How does it feel when something is immersive? In this talk, Ida covers the fundamental requirement of the 3D internet - the human experience. Ida will navigate you through why we need an iteration of the internet, and explore how the suspension of reality and wonder can be created only by combining creative and technological excellence. She will take you through successful metaverse use cases with brands such as BMW and H&M and showcase how experiences on the internet actually can be meaningful, shared, and lasting.
Director of Global Affairs
Journee 15 june
16:20 - 16:40
AI Marketing & Plenary
Synthetic data for responsible innovation
We often hear about responsible innovation, but what does that actually mean in practice? On a broad level, it means three things when you innovate: you want to respect the rule of law, do no harm, and you want it to do good. When we talk about innovating with powerful AI technologies, these concepts are often related to data privacy, and protection, ethics and bias, as well as the digital divide in making use of these technologies. We all know that economies and societies can benefits massively from AI when used responsibly. However, balancing the act of working responsibly while harnessing tech requires new ways of thinking and working. One of such emerging paradigm shifts is driven by Synthetic Data. In this talk Shalini will introduce how synthetic data is already changing the way companies are thinking about responsible innovation with a focus on privacy preservation, data quality and ethics, eliminating data scarcity and cutting costs in utilizing AI.
Co-founder and CEO
Clearbox AI 15 june
16:20 - 16:40
Start the Future
English
Agrifood living labs : How to innovate systemically for a regenerative society
Agrifood sector is one of the largest and most polluting industries in the world. Complex challenges like population growth, climate change, and resource scarcity are making it difficult to do business as usual. In order to aid the transformation at a large scale, we need to promote experimentation at a small decentralized scale. Living labs are regional hubs that facilitate the transition towards regenerative food systems by orchestrating open innovation processes among different stakeholders.
Global Head of Design for Sustainable Development
Future Food Institute 15 june
16:20 - 16:40
Ethics, Media & Information
Non si può più dire niente? Ve lo dicono le Etero basiche
15 june
16:20 - 16:40
Startup Showcase
Goodbye NFT, welcome NFT - how tokenization changes our world
A short but intense journey to discover how NFT technology has left behind the passing hype phase and entered the productivity phase. Concrete examples of how tokenization is producing value in the everyday lives of companies and customers.
CEO
Vanilla Rocket Srl 15 june
16:20 - 16:40
Esports & Gaming
The social impact of sport and e-sports, research for our future
The video recording of this intervention is not available.
Social impact is an indicator that is becoming increasingly important. Sport has clear benefits for both the National Health System as well as the justice sector; various attempts, more or less scientific, have been made to measure this impact. The research by the Regional School of Sport, together with various university institutions, aims to be the most comprehensive work on the subject internationally and, for the first time, to include e-sports.
Social impact is an indicator that is becoming increasingly important. Sport has clear benefits for both the National Health System as well as the justice sector; various attempts, more or less scientific, have been made to measure this impact. The research by the Regional School of Sport, together with various university institutions, aims to be the most comprehensive work on the subject internationally and, for the first time, to include e-sports.
Social Impact researcher - Regional School of Sports
CONI - Emilia Romagna Member of the Regional School of Sports @CONI
Technical Coordinator Regional Olympic Committee
Scuola Regionale dello Sport Emilia Romagna 15 june
16:20 - 16:40
Book Presentation
Looking for or changing jobs: what I want to do and where I'd like to go
An innovative journey, for all those people looking for new opportunities, paths and strategies in the world of work. Between tools, platforms, personal branding, e-learning experiences, abroad and remote working possibilities. With in-depth look at startups as job opportunities.
15 june
16:20 - 16:44
Movie Area
An Irish Goodbye
In rural Northern Ireland, a pair of estranged brothers reunite following their mother's untimely death.
15 june
16:20 - 17:00
Content Marketing
English
Create with Distribution in Mind: Low effort, High-impact Content Marketing
Discover practical content creation strategies for making the most out of each piece of content you build - essentially, big ideas to work your assets off.
Senior Content Marketing Evangelist, LinkedIn
15 june
16:20 - 17:00
SEO
International SEO: Are you sure that just a translation is enough for your website?
Translating content is not enough to ensure that a multilingual or multiregional website ranks well in its local market. It is essential to take care of all aspects of international SEO, from linguistic considerations to technical settings, without neglecting the optimization of the user experience. During the speech, we will go through all the fundamental steps to create a successful international SEO strategy.
Senior SEO specialist
Fattoretto Agency 15 june
16:20 - 17:00
Politics in Tech
Cities shaping the future
15 june
16:20 - 17:00
Cybersecurity
Internet risks and threats: focus on online scams
During the meeting, the organisation of the postal police in the fight against financial cybercrime will be illustrated. Specifically, the main phenomena will be discussed, such as phishing and its variants, with a special focus on scams through the use of online trading platforms, in relation to which there has been a significant increase in the number of victims nationwide.
15 june
16:20 - 17:00
Brand
True engagement for Fashion & Lifestyle brands: reduce the inspiration-gap and truly connect with your audience
Creating experiential engagement is key to connecting with one's audience and having an authentic confrontation with those who experience our brand. To create this type of engagement, the interaction between the consumer and the product must be creative, dynamic and two-way. The result is authentic content, innovative placements and invaluable insights. On Bantoa, the vertical social platform of choice, brands can engage a targeted community and create a digital connection that generates real mutual value.
Founder
Bantoa Srl 15 june
16:20 - 17:00
Email Marketing
Whatsapp and email marketing: the perfect synergy for direct marketing!
There are many ways to communicate directly with your users but the real success is achieved when the tools communicate together and integrate into the direct marketing strategy. This speech deals with how whatsapp and email marketing, at different stages of the digital funnel, can reach the entire audience, communicating in a targeted way. Practical case studies of companies that communicate with their users/customers using the two platforms synergistically will also be exhibited.
Marketing Manager
CMO - Marketing Manager 4Dem 15 june
16:20 - 17:00
AI for Work
Generative AI is The Future of Work
The power of data and AI should not only be reserved for the experts but should be accessible to everyone. AI will finally consumerize access to business information. Imagine combining ChatGPT and Apple Siri to create a user-friendly experience tailored to structured business data with powerful enterprise features to make business users speak with their data. Today, I’d like to show you an exclusive demo of a Generative Business Intelligence (BI) platform that makes data accessible through conversations or written chat. Business users can now converse with their data in natural language using voice and written commands. In addition, the AI continuously learns how users consume information and surfaces proactive & contextual recommendations similar to what Spotify and Netflix do with songs and movies. Generative BI becomes a virtual brain of the company’s knowledge that helps teams with data-driven decision-making, similar to asking a colleague for advice.
CEO of iGenius
15 june
16:20 - 17:00
AI for Education
Innovation in Cultural Heritage: The Role of Supercomputing
Virtual Heritage Coordinator @CINECA
Head of Visual Information Lab @CINECA
15 june
16:20 - 17:00
Advertising
Growing a Project in an Increasingly AI-Centric World through Advertising Platforms.
In this talk, we will explore how to grow a project through advertising by leveraging the full power of machine learning available on advertising platforms, while trying to understand their strengths and weaknesses. We will analyze where human control is still needed and where AI can do a better job than us, all applied to real case studies.
Freelance
15 june
16:20 - 17:00
E-Commerce Kit
You've Never Seen Your E-commerce This Fast and Secure Before!
The speed and security of an e-commerce site are crucial to the success of online sales. Users, our potential customers, prefer fast and responsive platforms. Let's discover together, in a practical way, how optimizing our e-commerce starts with choosing the right hosting provider and tools to maximize speed, security, online presence, and consequently, increase sales and the success of our business.
Senior Full-stack Developer
15 june
16:20 - 17:00
Future of Open Innovation & VC
How Corporates can Successfully Collaborate with Startups: From Venture Client to Venture Builders
Moderated by Alberto Onetti.
This panel will focus on the most common models of collaboration between established companies and startups, including venture client and building. The panelists will discuss the benefits and challenges of each model, and share their experiences of successful collaborations. Attendees will gain a better understanding of how these models work, and learn practical strategies for building effective partnerships with startups.
This panel will focus on the most common models of collaboration between established companies and startups, including venture client and building. The panelists will discuss the benefits and challenges of each model, and share their experiences of successful collaborations. Attendees will gain a better understanding of how these models work, and learn practical strategies for building effective partnerships with startups.
Chief Innovation Officer
Pelliconi & Co spa 15 june
16:20 - 17:00
Social Media Strategies
Instagram Evolution. Why you should use it and use it well.
The speech is divided into three parts.The first one is about the main news of Instagram and their strategic and tactical impact.Among the topics I will cover the development of reels, the growth of text-related features, the increasingly strategic role of content creators and the arrival of new monetization toolsThe second part of my speech will focus on some practical examples confirming what introduced in the first part. I will mention Italian and foreign remarkable Instagram accounts.Finally, the third part will provide a checklist with additional advice to be immediately put into practice.
owner
Entrepreneur, Advisor, speaker. Instagram expert 15 june
16:20 - 17:00
Platform & Services
Grow Your Sales Funnel in an Innovative Way
From entering the website to making a purchase, there are many elements that lead to conversion. What tools should be adopted to optimize your sales funnel and increase conversions? Let's discover them together in this presentation. From choosing the best technical platform to compliance with legal obligations, through studying website visitors and activating direct communication that meets customer needs at every point of the customer journey.
SALES MANAGER
Register.it Partner Manager
Partner Manager @ Leadinfo Responsabile Marketing e Sviluppo Partnership di Keliweb
Keliweb Srl 15 june
16:20 - 17:00
Green Tech
AI that regenerates real estate and makes land use sustainable
In this talk we will discuss how the 'AI Transformation' is beginning to radically change all sectors of the market, including that of real estate. Here, thanks to the power of generative algorithms, AI is helping us to identify abandoned homes and create, autonomously, the best layout and renovation plan to maximise the value of a property, from an economic, spatial and local population needs perspective.
Partner
Partner @ Metyis 15 june
16:20 - 17:00
UI & Design
How to improve the performance of your website, while advertising costs increase
The video recording of this speech is not available.
Online advertising costs are rising: for our customers +16% of costs year on year. With the same budget invested, each site gets fewer results. How to get out of it? The only thing you can do is focus on the user experience you offer on your site. But do you know what is happening on your site today? Why does such a small percentage convert (buy, sign up)? What doesn't convince them? I'll tell you how - any website and brand - can continuously improve its results online
Online advertising costs are rising: for our customers +16% of costs year on year. With the same budget invested, each site gets fewer results. How to get out of it? The only thing you can do is focus on the user experience you offer on your site. But do you know what is happening on your site today? Why does such a small percentage convert (buy, sign up)? What doesn't convince them? I'll tell you how - any website and brand - can continuously improve its results online
Head of CRO
MOCA Interactive 15 june
16:20 - 17:00
Digital Tools
Customize the Tourist Journey using the Psychographics
Tourists are all different, why should the tourist offer be the same for everyone? Technology transformed Tourism so we can now talk about digital tourism. How can we deal with one of the Italian economic key sectors and significantly influence business? Psychographic profiling allows experts to work on offer strategies, in a single view of customers and throughout the journey, starting from listening.
Ceo and Co-founder
Founder & CEO of NeosVoc, Assintel advisor 15 june
16:20 - 17:00
Digital Strategy
The importance of the website as the hub of integrated digital marketing activities
At a time when the constant debate is about which social media is of the moment, very often, we overlook the importance of the website and choice of domain name. The website is primarily an important branding tool. The website is also a tool that locates a solution to a problem. In addition, for any company, it tends to the hub of all marketing activities: the nodal point between social, communication, research and sales as well as brand and image. Let us find out how the website is a fundamental building block of a web marketing strategy.
Marketing & Communication Consultant
Marketing & Communication Consultant (EURid) 15 june
16:20 - 17:00
Tech for Business
Public incentives to boost SMEs’ development and innovation: how to drive through tenders and PNRR funds
A widespread sentiment is that there is only one way to finance a rapidly growing company: equity from professional investors. But even fully funded companies like Tesla, Apple and Amazon have resorted (also) to public finance. These companies have used public aids measures to create a leverage effect over private capital, boosting their R&D investments. But how to (quickly) find out if a tender is right for a company's needs? How to avoid the risk of defocalisation?
COO
COO @Cerbero Srl 15 june
16:20 - 17:00
International Startup Showcase
STARTUP YOUNG
Expert on stage:
Filippo Bacciocchi
Marketing Manager & Founder - The Space
Silvia Cozzi
Program Manager G-Factor
Filippo Bacciocchi
Marketing Manager & Founder - The Space
Silvia Cozzi
Program Manager G-Factor
15 june
16:30 - 17:00
OVHcloud & Seedble Arena
Ask me anything: Come le banche supportano l’innovazione: Un dialogo che mette due mondi a confronto insieme a EmilBanca e Snapfit
Responsabile Innovazione e Startup @Emilbanca
15 june
16:30 - 17:00
Space Economy
How to do business with ESA: the ESA Business Applications programme and the Ambassador role
15 june
16:30 - 17:10
Innovation Policies
Israel: From the Birth of Innovation to Scale up in Italy; Funding and Integration into Production and Service Systems
15 june
16:30 - 17:30
Creators Live
Quattro chiacchiere live!
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Founder @ ia360.academy
15 june
16:40 - 17:00
Start the Future
English
How to address unconscious bias in tech?
Despite current accusations that algorithms reproduce certain biases, they can also help to correct them. In a quest for equity, artificial intelligence represents a fantastic tool for the fight against inequalities. How to spot bias in algorithms and machine learning. Key Takeaways (what the audience will learn): -What are unconscious bias -How can we promote equality in AI and Tech -What are our rights when it comes to tech? -What are the benefits of having a diverse workforce in Tech -How can we use tech for social good and help with the global reset
Philanthropist
Mandy Sanghera 15 june
16:40 - 17:00
Web 3
Blended Realities: Technological Convergence and the Impact of Virtual Worlds
The video recording of this speech is not available.
The technological landscape that mediates a significant part of our work, education, relationships, and free time is dominated by the progressive convergence of multiple technologies such as virtual reality and artificial intelligence. What does it mean to operate in a world where it is possible to digitally modify the perception of one's body and surrounding spaces? What are the concrete applications and risks of virtual worlds and the future metaverse?
The technological landscape that mediates a significant part of our work, education, relationships, and free time is dominated by the progressive convergence of multiple technologies such as virtual reality and artificial intelligence. What does it mean to operate in a world where it is possible to digitally modify the perception of one's body and surrounding spaces? What are the concrete applications and risks of virtual worlds and the future metaverse?
CEO
CEO of Softcare Studios 15 june
16:40 - 17:00
Esports & Gaming
eSport as work: contracts, protections and rights of professional gamers
The video recording of this speech is not available.
Between capestro contracts and vexatious clauses, the world of professional figures in eSports presents various critical issues, so how to protect yourself? What aspects to take into consideration? What player rights are often compromised?
Between capestro contracts and vexatious clauses, the world of professional figures in eSports presents various critical issues, so how to protect yourself? What aspects to take into consideration? What player rights are often compromised?
Lawyer expert in IT, eSports & Gaming Law
Studio Legale FCLEX 15 june
16:40 - 17:00
Startup Showcase
E-CONCEPT - Join the most intuitive & environmentally sustainable infrastructure network to recharge your electric boat!
The video recording of this speech is not available.
e-concept is a young Venetian start-up whose mission is to accelerate the electrification of boating mobility by creating the first dedicated network of infrastructure designed specifically for the electric boating sector.We invented and patented "e-dock," an innovative and unique charging system: if it works in Venice, it works all over the world.
e-concept is a young Venetian start-up whose mission is to accelerate the electrification of boating mobility by creating the first dedicated network of infrastructure designed specifically for the electric boating sector.We invented and patented "e-dock," an innovative and unique charging system: if it works in Venice, it works all over the world.
Co-Founder & COO E-CONCEPT
15 june
16:40 - 17:00
Book Presentation
Brand Voice: Sound Identity, Artificial Intelligence, and Augmented Conversations
We explore the ways in which brands are taking the floor: from jingles to sound logos, from sound marketing to testimonials, reaching conversational artificial intelligence and Digital Humans. Because brands increasingly need to have, and show, a soul, a heart, a body. And a voice, through which to address people, to make their messages and raison d'être clearer.
Head of AI
Search On Media Group 15 june
16:44 - 16:52
Movie Area
Inferno
One man's journey, but also the journey of all men. The journey through the three canticles begins in the dark forest, traversing some of the most significant moments in Dante's poem. Passing through the gate of the underworld, Dante's journey takes the form of a slow and inexorable motion toward the center of the earth, into the realm of evil, accompanied by the work's original verses
15 june
16:50 - 17:10
Content Creators
From 0 to Legolize: The Story of a Community of Over 2.5 Million People
Is it possible to turn a project born out of fun into a real job? Yes! This is the case with Legolize. Born in 2016 from the minds of Mattia Marangon, Samuele Rovituso, and Pietro Alcaro, it quickly became one of the most followed media brands in Italy, with an overall community of over 2.5 million followers. In this speech, we will tell you their story!
15 june
16:50 - 17:40
Startup Stage
Future of Health
Expert on stage:
Ilan Misano
Program Manager – Google, Startups Growth
Vanessa Mazzei
Project Leader - G-Factor, Fondazione Golinelli
Catalina Girald
Advisor - Halogen Ventures
Paolo Borella
Managing Partner - Vita Accelerator
Marco Giacosa
Digital Innovation Manager - Bayer
Ilan Misano
Program Manager – Google, Startups Growth
Vanessa Mazzei
Project Leader - G-Factor, Fondazione Golinelli
Catalina Girald
Advisor - Halogen Ventures
Paolo Borella
Managing Partner - Vita Accelerator
Marco Giacosa
Digital Innovation Manager - Bayer
15 june
16:52 - 17:00
Movie Area
Loop
In this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again.
15 june
17:00 - 17:20
Digital Strategy
Da tour operator B2B a B2C grazie a una radicale Digital Transformation: il caso Imperatore Travel World
Imperatore Travel World, tour operator ischitano, si è affidato a Boraso nel 2021 per intraprendere un radicale percorso di digital transformation. A seguito dello stop pandemico l'azienda ha voluto fortemente investire sul canale digitale andando a sviluppare una piattaforma completamente rinnovata e customizzata che permettesse sia di rivolgersi allo storico pubblico B2B che a quello, nuovo, B2C, sia di affermare il Brand come leader per le vacanze nel sud Italia.
Technical Manager
Boraso 15 june
17:00 - 17:20
Web 3
All the road lead to the metaverse
The video recording of this speech is not available.
Metaverse: what's this buzz all about? The metaverse is a narrative that sees the digital & physical dimensions converge: It's a new space where people can work, play, learn, and socialize. This trend is gaining traction in every industry because it truly has the potential to revolutionize the way we live and work. It can be relevant to every business by offering new opportunities to connect with customers, create immersive experiences, and enhance collaboration among employees. In this session, we will explore the metaverse in-depth, discussing its theoretical underpinnings, its practical applications, and clarifying its multiple interpretations. We will also address challenges and opportunities, while providing practical examples of businesses that leverage this emerging technology stay competitive and meet the evolving needs of their customers.
Metaverse: what's this buzz all about? The metaverse is a narrative that sees the digital & physical dimensions converge: It's a new space where people can work, play, learn, and socialize. This trend is gaining traction in every industry because it truly has the potential to revolutionize the way we live and work. It can be relevant to every business by offering new opportunities to connect with customers, create immersive experiences, and enhance collaboration among employees. In this session, we will explore the metaverse in-depth, discussing its theoretical underpinnings, its practical applications, and clarifying its multiple interpretations. We will also address challenges and opportunities, while providing practical examples of businesses that leverage this emerging technology stay competitive and meet the evolving needs of their customers.
Industry Digital Advisor at Microsoft
15 june
17:00 - 17:20
Startup Showcase
English
The power of ranking and the power of content, from brand content to SEO technique how to grow online in 2023
Seo strategies are becoming more and more complex to this we add that today it is not enough to write content with an SEO perspective but it is necessary to maintain the relationship with the end customer and work on a perfect combination of algorithm and tone of voice. This is not only about SEO but about every winning digital strategy.
eCommerce & Performance Marketing Strategist
15 june
17:00 - 17:20
Future of Open Innovation & VC
Corporate Perspective in OI: Tricks and Tools for Effective Business Development Strategies for Startups
Moderated by Massimo Canducci.
The panelists will draw on their own experiences and share insights into the latest trends and best practices for identifying market opportunities, building strategic partnerships, and developing a sustainable business model. Attendees will gain valuable insights into the key challenges facing startups in today's competitive landscape and learn practical strategies for overcoming them.
The panelists will draw on their own experiences and share insights into the latest trends and best practices for identifying market opportunities, building strategic partnerships, and developing a sustainable business model. Attendees will gain valuable insights into the key challenges facing startups in today's competitive landscape and learn practical strategies for overcoming them.
15 june
17:00 - 17:20
Movie Area
Il mio vicino è un orso
A rare family of Marsican bears descends from the Italian Apennines to the charming village of Villalago in search of food in the local orchards. To most people this might cause concern, but to the residents of Villalago it is quite a different story.
15 june
17:00 - 17:20
Pool Stage
Concert
15 june
17:00 - 17:20
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand among participants, professionals, and companies.
15 june
17:00 - 17:30
Cooperative Ecosystem
Changing my life, becoming a cooperator
15 june
17:00 - 17:30
Space Economy
Smart technologies for a smart environment
CEO - Digital
Planet Smart City 15 june
17:00 - 18:00
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Adam Formanek
Startup Coach & Program Manager - BHT Berlin
Andrea Lorenzin
Sourcing Specialist - EIT Digital
Lorenzo D'Amelio
CEO - Merakyn
Jacopo Drudi
Investment Manager - United Ventures
Adam Formanek
Startup Coach & Program Manager - BHT Berlin
Andrea Lorenzin
Sourcing Specialist - EIT Digital
Lorenzo D'Amelio
CEO - Merakyn
Jacopo Drudi
Investment Manager - United Ventures
15 june
17:10 - 17:20
Start the Future
Oroscopo Lercio
Chi l'ha detto che l'oroscopo non può essere divertente? La redazione di Lercio confronta i migliori oroscopi disponibili sul dark web e illumina così il futuro di tutti i suoi lettori
15 june
17:10 - 17:30
Content Creators
How to Become an Adult?
Social media platforms are increasingly replacing moms, dads, and even Google. How to grocery shop? How to unclog a sink? How to pay a tax bill? This is how the creator economy has turned it into a trend.
Head of Strategy
Show Reel Agency 15 june
17:10 - 17:40
Esports & Gaming
Uniting Esports enthusiasts and professionals for a better gaming experience
The video recording of this speech is not available.
The advent of digital technology has led to the emergence of esports, a parallel reality to traditional sports, encompassing a wide range of competitive games, sports and otherwise. With the growth of esports, new associations, societies, and professional figures have emerged, such as esports coaches, mental trainers, and analysts. The goal of the association is to provide support to members with these figures so that fans can enjoy the esports experience to the fullest. In this way, fans can fully enjoy the opportunities offered by this new form of competition and the world of esports can continue to grow and develop.
The advent of digital technology has led to the emergence of esports, a parallel reality to traditional sports, encompassing a wide range of competitive games, sports and otherwise. With the growth of esports, new associations, societies, and professional figures have emerged, such as esports coaches, mental trainers, and analysts. The goal of the association is to provide support to members with these figures so that fans can enjoy the esports experience to the fullest. In this way, fans can fully enjoy the opportunities offered by this new form of competition and the world of esports can continue to grow and develop.
Presidente e coach esports
Presidente @ASD Grifone Esports Psicologo degli eSports
15 june
17:15 - 18:00
OVHcloud & Seedble Arena
Social Impact stories: how we generate impact for our future
Founder & CEO @Mygrants
Responsabile Innovazione e Startup @Emilbanca
CEO
Rippotai CEO & Co-Founder
Senex srl 15 june
17:20 - 17:40
Ethics, Media & Information
The New Era of Internet Platformization
In the last 20 years, the web has been governed by platforms: data and attention marketplaces that have profoundly transformed internet business models, atomized the cultural production chain, and altered the dynamics that inhabit digital communities. However, two decades after the beginning of this "platformization" process, something seems to be on the verge of breaking: the arrival of new competitors, regulatory pressures from governments, and the rise of disruptive technological forces such as generative AI are challenging the market balance and the incentives on which this system has relied for two decades. What will happen next, and - above all - what will it mean for us?
Author & Strategist
15 june
17:20 - 17:40
Book Presentation
Writing Civil and Mind the Gap
Giovanni Boccia Artieri discusses with Paolo Iabichino and Cinzia Pilo about new ethical models of doing business through civil communication and social inclusion.
President
Social Impact Organizations Manager & Founder, Writer 15 june
17:20 - 17:40
Startup Showcase
We evolve commerce, starting with you!
ASSO was created with the desire to help individuals, families and businesses improve their economic opportunities, and with the intent to make a positive impact on the environment through a Zero Waste vision. We want to make exchange accessible and inclusive, without the need for capital or prior experience, through the economic system of Bartering and Blockchain technology.
Founder & CEO @ Asso
15 june
17:20 - 17:40
AI Marketing & Plenary
The Quantum Computer: From Vision to Reality
In the last century, the laws of quantum mechanics were discovered. Their application gave rise to what we now call the "first quantum revolution," which has given humanity technologies such as lasers, transistors, and GPS. Today, we are on the brink of a "second quantum revolution": in particular, new computers are emerging that are capable of harnessing these laws to increase their computing power. In this talk, we will discuss the evolution of quantum computers.
Quantum Computing Specialist at CINECA
15 june
17:20 - 17:40
Future of Open Innovation & VC
Inside Corporate Venture Capital: Perspectives and Strategies
Moderated by Massimo Canducci.
As more corporations establish CVC arms to invest in startups, it's important to understand the different approaches and motivations driving their investments. We'll explore the benefits and challenges of CVC, including the potential for strategic partnerships and access to new technologies, as well as the need for agility and independence in decision-making. Our expert panelists will share their experiences and insights into the CVC landscape, including best practices for engaging with startups and navigating the relationship between the parent company and CVC arm.
As more corporations establish CVC arms to invest in startups, it's important to understand the different approaches and motivations driving their investments. We'll explore the benefits and challenges of CVC, including the potential for strategic partnerships and access to new technologies, as well as the need for agility and independence in decision-making. Our expert panelists will share their experiences and insights into the CVC landscape, including best practices for engaging with startups and navigating the relationship between the parent company and CVC arm.
Global Vice President, New Ventures & Innovation and Head of Sustainability, Americas – NTT
15 june
17:20 - 17:40
Web 3
Walking on the crest line: from Web3 to AI and back
The video recording of this speech is not available.
From the crest line, the sight is exceptional, with splendid views of what is all around and promising follow up options. We can also perceive the massive amount of actors trying to climb and attain this 360 perspective. However, the slopes are steep and slippery, with many ways up turning out dead-end tracks. We advise on market prospects exploring Web3 expectations, hopefully enriched with most obvious AI support. However, upon our periodic analysis of what may work, be useful and efficient, and possibly lead to commercial success, we also take into account the difficulties, the time gap to full technological maturity, the ethical and legal hurdles and the security issues, already documented or to be anticipated. We will present three such developments.
From the crest line, the sight is exceptional, with splendid views of what is all around and promising follow up options. We can also perceive the massive amount of actors trying to climb and attain this 360 perspective. However, the slopes are steep and slippery, with many ways up turning out dead-end tracks. We advise on market prospects exploring Web3 expectations, hopefully enriched with most obvious AI support. However, upon our periodic analysis of what may work, be useful and efficient, and possibly lead to commercial success, we also take into account the difficulties, the time gap to full technological maturity, the ethical and legal hurdles and the security issues, already documented or to be anticipated. We will present three such developments.
President at Inspiring Futures
15 june
17:20 - 17:40
Green Tech
Sustainability is a marathon, not a sprint!
There is too little discussion of sustainable marketing... of marketing that is linked to the dissemination of an ESG-conscious culture and education. Of a marketing that supports companies, banks and insurance companies to undertake a sustainable transition and that follows international regulations and frameworks. A marketing that leads to change not only in culture but also in private and professional life as well as in the ecosystem of which we are a part.
BPO & ESG Marketing Leader
BPO & ESG Marketing Leader @CRIF 15 june
17:20 - 17:40
Brand
We've seen it happen so many f***ing times
How can we sell while keeping the brand front and center? Let's delve into BRANDFORMACE, the point where branding meets performance marketing. We got here via hard-earned experience, not by following trends. We've been down the wrong path, learned, studied, shipped ourselves, and understood what needs our protection. A two-person speech that explains this virtuous cycle, a cycle where creativity is amplified by marketing actions and performance gains momentum from the brand's strength and visibility.
Head of Social&Communications
FiloBlu Creative Director
FiloBlu 15 june
17:20 - 17:45
Movie Area
Green Storytellers
We will get to know those who save endangered animals, those who fight for the preservation of sea turtles and cetaceans, those who rescue and care for injured animals, and those who defend forests and natural ecosystems of extraordinary beauty on a first-person journey to discover the most spectacular oases and the most important WWF-branded projects in Italy and Europe
15 june
17:20 - 18:00
Social Media Strategies
Boost Your Business with LinkedIn and Connect to Opportunities
LinkedIn is now a part of the modern professional's routine as it is the perfect place to find the right job, stay well-informed, and build professional relationships. Together with Emanuela and Olga, we will explore effective strategies to increase the visibility and presence of your business on LinkedIn.
Enterprise Account Director Italy & Program Manager EMEA Women@LinkedIn
LinkedIn 15 june
17:20 - 18:00
Start the Future
Her perspective
Social media is a tool for representing and sharing one's experiences. Every day, we are used to observing various glimpses of daily life, stories about family and relationships, testimonials of diverse and apparently secure identities. And often, we are inclined to compare our own lives to what we see on social networks.
15 june
17:20 - 18:00
Cybersecurity
The New Paradigms of Cyber Security Assessments
Cybersecurity & Data Governance Consultant
Perani & Partners S.p.A. 15 june
17:20 - 18:00
AI for Education
Artificial Intelligence for Education: Challenges, Opportunities, and Ethical Applications for Schools of the Future
The future of education will undoubtedly involve AI. We'll explore how it can revolutionize teaching, enhancing educators' capabilities. We'll delve into tools that can customize instruction, improving learning: aiding in constructing personalized pathways and facilitating access to information. Yet, an ethical approach that puts the human being at the center is crucial. To truly leverage AI safely, adequate training for teachers is essential.
Professor of Computer Science, founder ai4edu and Artificial Intelligence Evangelist
15 june
17:20 - 18:00
E-Commerce Kit
ECHOME: From 0 to 100k per Month in One Year
Is there still room on the web for a new ecommerce platform? Have Amazon and other large vertical marketplaces taken over every commercial opportunity? Echome represented a challenge to the big players in the industry, which Ploomia welcomed with enthusiasm: brand identity design, UX/UI, SEO strategy and consulting, social and advertising. By putting the best marketing practices and a lot of expertise into play, we helped the new ecommerce platform achieve economic sustainability and profitability in just one year of activity.
Digital Account & Project Manager
Account & Project Manager in Ploomia 15 june
17:20 - 18:00
Advertising
English
Improve Return on Investment of Advertising campaigns with MouseFlow
Campaign optimization does not have the ad as the final step but must also include what happens next. Mouse Flow paired with GA4 allows us to understand where to step in to improve the performance of our campaigns, landing pages, right down to form and checkout optimization.
Digital Marketing Head, CEO
Digital Marketing Head, CEO @E-leva srl 15 june
17:20 - 18:00
AI for Work
Will Artificial Intelligence defeat the Social Media Manager? Yes. Finally.
Head of Strategy
Social Factor / Deda Digital 15 june
17:20 - 18:00
SEO
Dissecting the Quality Raters Guidelines, also in light of recent updates
If you want to understand what Google wants from your website and what it will likely want in the future, there is only one official documentation available for SEO: the Quality Raters Guidelines. However, it's not enough to just read the section headings. By delving into the document, we will discover that it is perhaps much less complex than we imagine: it's all about common sense, logic, and technical adjustments. We will dissect the document to extract best practices suitable for everyone.
SEO strategist & Digital temporary manager
Mariachiara Marsella 15 june
17:20 - 18:00
Innovation Policies
The Future of Media and Culture
15 june
17:20 - 18:00
Politics in Tech
NRP and regional innovation: the role of tech transfer for sustainable growth
Councilor for Economic Development, Green economy, Employment and Training
Emilia-Romagna Region 15 june
17:20 - 18:00
Content Marketing
Writing the Future
If everything has been said, written, and done, how can we create original editorial plans? And advertising campaigns? And newsletters? Don't panic, I have a good antidote: creativity.
Copywriter & Creative Director
Davide Bertozzi Studio 15 june
17:20 - 18:00
Digital Strategy
Inclusive Media Factory per diversity content attraverso l'influencer marketing
The production of inclusive influencer marketing content featuring characters from the world of diversity that can bring about change in the collective imagination and at the same time advertise. Also participating in the speech will be Paolo Camilli, the Karma B's and the FANTASANREMO boys to delve into the deI creator's point of view in content development because a good influencer marketing project must entertain and give messages, before selling.
Digital Strategist
Digital Strategist WONTY MEDIA Actor
Attore, comedian e content creator. speech
Drag Queen - Performer Speaker
Drag Queen - Performer p
Freelance journalist and disabled rights activist Speaker
Wonty Media - Manager FANTASANREMO 15 june
17:20 - 18:00
UI & Design
Designing filters, tags, categories, and organizing navigation menus in portals, e-commerce websites, and apps in a fast and efficient manner
The video recording of this speech is not available.
We will look together at how to approach the organisation of content, articles, products, analysing content types and using practices such as collaborative card sorting to provide users with better findability and increase results. We will discuss this with examples and case studies in order to provide practices and tools that can be used right from the start.
We will look together at how to approach the organisation of content, articles, products, analysing content types and using practices such as collaborative card sorting to provide users with better findability and increase results. We will discuss this with examples and case studies in order to provide practices and tools that can be used right from the start.
Certified UX Professional @Claranet
Claranet Italia 15 june
17:20 - 18:00
Digital Tools
eCommerce is easy (if you have a strategy): Instilla's solutions for B2B
Launching an eCommerce can be a great opportunity, but it is also an enterprise full of challenges and unforeseen strategic and technological issues. eCommerce 360 is the solution designed by Instilla to accompany companies of all sizes, B2B and B2C, in launching a successful eCommerce. Real-life cases of B2B companies that have already used eCommerce 360 and have seen significant improvements in their sales and performance will be presented during the event.
In addition, the numerous features of eCommerce 360 will be presented, including personalized services to help companies build market strategies, cutting-edge technologies to enhance user experience, tailor-made technology stacks, and data analysis to help brands make informed decisions. There will also be an interactive opportunity at the end of the event to understand what your brand needs today to explore the digital world, building the right path to online success.
In addition, the numerous features of eCommerce 360 will be presented, including personalized services to help companies build market strategies, cutting-edge technologies to enhance user experience, tailor-made technology stacks, and data analysis to help brands make informed decisions. There will also be an interactive opportunity at the end of the event to understand what your brand needs today to explore the digital world, building the right path to online success.
15 june
17:20 - 18:00
Tech for Business
AI & Email Marketing: Il Futuro Presente dell'Email Marketing
In questa presentazione, esploreremo l'avvento dell'Intelligenza Artificiale nel mondo dell'email marketing in modo pratico. Discuteremo di come quest'innovazione tecnologica stia cambiando il panorama della comunicazione digitale, offrendo opportunità uniche per aumentare l'efficacia e la velocità delle campagne di marketing. Unisciti a noi per comprendere fin da subito con esempio concreti come poter utilizzare al meglio l'IA nella tua strategia di email marketing e portare la tua comunicazione ad un livello più evoluto.
Content Creator | Author | Personal Branding Strategist
Alessandro Mazzù 15 june
17:20 - 18:00
Platform & Services
Lead Champion for Esclamativa: Account Based Marketing heading to the Future with Generative AI
Lead generation in B2B is an increasingly complex challenge: we will explore in the presentation how generative AI can support companies in this regard. Through the testimony of Esclamativa Srl, we will present the challenges in B2B lead generation and the solution offered by Lead Champion. We will share the results, the working method, and the lessons learned from the case study. Lastly, we will unveil a new tool that allows generative AI to support Account Based Marketing in the B2B sector.
Vice President Lead Generation
Neosperience Spa Amministratore
Senior Grants Consultant Esclamativa S.r.l. 15 june
17:20 - 18:00
Email Marketing
What works (still) in emktg? Strategy and tactics for the prince tool of lead nurturing
Email marketing gets relatively little renewal compared to other digital mediums. Why does it still work despite everything? In this talk, we will try to frame a strategic approach to editorial calendar planning, also delving into tactical and technical aspects of individual sending, eschewing easy recipes and preferring a medium- to long-term analytical path.
Digital Strategist
Search On Media Group 15 june
17:30 - 18:00
Space Economy
Space for smart cities: ESA opportunities for the new mobility
15 june
17:30 - 18:30
Cooperative Ecosystem
Happy Village - Sviluppo e sostenibilità nel Sud Ovest della Sardegna
Presentazione
15 june
17:40 - 18:00
Esports & Gaming
Woman in Games: scenario, challenges and opportunities for women in the video game sector
The video recording of this speech is not available.
Over 4 out of 10 women in Italy are gamers, with constant growth in recent years. However, if on the one hand the data is encouraging, on the other many women - especially in the esports sector - still face gender prejudices and barriers, not justified by physical limits. During the speech will be analyzed the current scenario, main issues and added value of women in the videogame field.
Over 4 out of 10 women in Italy are gamers, with constant growth in recent years. However, if on the one hand the data is encouraging, on the other many women - especially in the esports sector - still face gender prejudices and barriers, not justified by physical limits. During the speech will be analyzed the current scenario, main issues and added value of women in the videogame field.
Marketing manager
Consumer Marketing Manager @Acer Italy 15 june
17:40 - 18:00
Ethics, Media & Information
What Newspapers Will We Read in Twenty Years? Assuming We'll Still Read Them
Newspapers need readers, no longer the other way around. Everything has changed since the digital world entered the world of information, catching publishers, newsrooms, and especially journalists unprepared. It has been at least ten years since the strong wind started blowing in Italy too, but on too many fronts, the same mistakes continue to be made, confusing the means with the end and still not being able to identify the new profile of readers from now until the near future. Is it a matter of age, demographics? Yes, and much more.
Journalist and Executive editor at SenzaFiltro
15 june
17:40 - 18:00
Book Presentation
FLACO talk - User Experience for Professionals - The Only Way to Grow Is to Listen to Your Customers
Designing usable websites, testing apps and software, observing people as they navigate an e-commerce site, and deeply understanding their expectations and behaviors. In this talk, we will understand together how to avoid typical mistakes, how to distinguish good usability practices from cognitive biases. A new approach to obtaining a scientific mindset and making the digital world a better place.
UX Research Expert
Customer e UX Researcher
Growth Marketer di Caffeina e founder di CATOBI
15 june
17:40 - 18:00
AI Marketing & Plenary
Applications of Quantum Computing
Quantum computers represent a fundamentally new paradigm for information processing. In the not-too-distant future, they could play an essential role in tackling problems of great interest to all of humanity in fields such as cybersecurity, materials science, pharmaceuticals, machine learning, and optimization.
Quantum Computing Specialist @Cineca
15 june
17:40 - 18:00
Future of Open Innovation & VC
Smart Cities and Mobility: Shaping the Future of Urban Living
Moderated by Massimo Canducci.
With over three-quarters of the world's population expected to live in urban areas in the coming decades, managing resources and reducing emissions will be critical for sustainable development. We'll explore the latest innovations in smart city technologies, transportation systems, and urban planning, as well as the challenges and opportunities facing cities in their quest to become more livable, resilient, and sustainable. Don't miss this chance to learn from experts and thought leaders in the field and discover how you can contribute to shaping the future of urban living.
With over three-quarters of the world's population expected to live in urban areas in the coming decades, managing resources and reducing emissions will be critical for sustainable development. We'll explore the latest innovations in smart city technologies, transportation systems, and urban planning, as well as the challenges and opportunities facing cities in their quest to become more livable, resilient, and sustainable. Don't miss this chance to learn from experts and thought leaders in the field and discover how you can contribute to shaping the future of urban living.
15 june
17:40 - 18:00
Green Tech
Digital emissions: carbon neutrality as a value and marketing lever
The digital carbon footprint represents the amount of greenhouse gas emissions we release into the environment through our digital activities. However, it is possible to calculate, reduce and offset this impact to achieve digital carbon neutrality by going to support certified sustainable projects. We will address a case study with data and numbers to reflect on the main work activities that are sources of emissions, providing real and concrete solutions to reduce them.
CEO e Co-Founder @Up2You
15 june
17:40 - 18:00
Web 3
Immersive Innovation, Web3, XR and AI and how to create the new talents of the future
The video recording of this speech is not available.
The intersection of Web3, XR, AI, NFTS and Blockchain and their holistic interconnection with Arts are shaping new languages and creating new worlds. Immersive Storytelling is the narrative that will shape experiences in virtual worlds and create ethical communities. In this talk we will walk through the evolution of immersive production, art and interactive experiences towards Web3 and the Metaverse and we will understand the essential skills to become an ArTech of the future.
The intersection of Web3, XR, AI, NFTS and Blockchain and their holistic interconnection with Arts are shaping new languages and creating new worlds. Immersive Storytelling is the narrative that will shape experiences in virtual worlds and create ethical communities. In this talk we will walk through the evolution of immersive production, art and interactive experiences towards Web3 and the Metaverse and we will understand the essential skills to become an ArTech of the future.
CEO & Founder, Creative and Executive Producer
MIAT - Multiverse Institute ForArts And Technology 15 june
17:40 - 18:00
Startup Showcase
MOVERSI - For Moving People
Moversi is the App that enables the transformation of car traffic into a Collective Service transportation network creating Social and Environmental value. A new approach to car use, it connects those who offer a ride and those who seek it, thus stimulating a more sustainable lifestyle. Not just limited to car sharing, Moversi is a service that offers countless economic, social, and environmental benefits for both the citizen and society.
CEO and Creative Director @ Moversi
15 june
17:40 - 18:00
Brand
Do we really need a new digital marketing agency?
A roundtable that recounts the evolution of a challenging project. In the Italian digital marketing scene, is there still room for a new brand, or is it thanks to a new brand that we can (continue to) take up more room? Let’s talk about brandformance.
CMO
FiloBlu Spa Founder @Gummy Industries, Flatmates, in3 ventures
15 june
17:45 - 18:00
Movie Area
Big
Matilde lives together with her grandfather in a cramped house by the sea. To earn some money, she scans the beach with a metal detector looking for some valuable object. On a cold winter morning, Matilde will find an object that will change her life forever. "Big" is an Alice in the City 2021 winner in the Best Short Film and Rai Cinema Award categories.
15 june
17:45 - 18:25
Startup Stage
Future of Retail & Customer Experience
Expert on stage:
Kamen Bankovski
Founder - Vitosha Venture Partners
Giacomo De Renzi
Head of Startup Segment - Amazon for Startups
Lorenzo Zatini
Ecosystem Marketing Manager - Qonto
Francesco Zambelli
Senior Investment Associate - P101 Ventures
Kamen Bankovski
Founder - Vitosha Venture Partners
Giacomo De Renzi
Head of Startup Segment - Amazon for Startups
Lorenzo Zatini
Ecosystem Marketing Manager - Qonto
Francesco Zambelli
Senior Investment Associate - P101 Ventures
15 june
18:00 - 18:14
Movie Area
Il segreto di Nina
Nina is a sensitive girl, living loneliness and suffering. Everything seems to go bad, but she got a special way to escape the pain.
15 june
18:00 - 18:20
Content Creators
Sex and Taboos: Uprooting False Myths for a More Conscious Sexuality.
In 2023, the discourse on sex continues to clash with age-old taboos. Social media remains the most impactful tool for educating both new and old generations on how to live their sexuality in a more conscious way. But what are the challenges and limitations for us educators?
Psicologa e Sessuologa
Dott.ssa, Psicologa e Sessuologa @Psychandlove 15 june
18:00 - 18:20
SEO
How to do SEO in Competitive Industries in 2023: Strategies and Case Studies
In this presentation, we will explore how to do SEO in competitive industries in 2023, sharing practical strategies and case studies.
SEO
Affiliate Marketer & SEO Consultant 15 june
18:00 - 18:20
Startup Showcase
Working from the kitchen table is not Smart Working!
URBNX is the first platform that allows anyone to book and use a desk for the strictly necessary time (1 hour, 1 day). URBNX can be used via the web or downloaded to cell phones as an app.
15 june
18:00 - 18:20
Future of Open Innovation & VC
Investing in Deeptech: Navigating the Landscape of Emerging Technologies
Moderated by Luca Salvatore.
Don't miss this opportunity to learn from leading experts and discover the latest trends and opportunities in the world of deeptech. We'll explore which emerging deep tech ventures are most likely to succeed, which investments offer the greatest returns, and how quickly their potential can be realized. Deeptech ventures address some of the most pressing challenges of our time while delivering financially viable outcomes, making them an attractive area for investors seeking high-growth opportunities.
Don't miss this opportunity to learn from leading experts and discover the latest trends and opportunities in the world of deeptech. We'll explore which emerging deep tech ventures are most likely to succeed, which investments offer the greatest returns, and how quickly their potential can be realized. Deeptech ventures address some of the most pressing challenges of our time while delivering financially viable outcomes, making them an attractive area for investors seeking high-growth opportunities.
15 june
18:00 - 18:20
Pool Stage
Concert
15 june
18:00 - 19:00
OVHcloud & Seedble Arena
15 june
18:10 - 18:20
Start the Future
TG Lercio
Le notizie di Lercio.it, diventano un telegiornale. Lunghe e brevi, approfondimenti e scoop, dalla tecnologia all'attualità, nulla scappa ai reporter più lerci della rete
15 june
18:10 - 18:30
Innovation Policies
Democrazie digitali decentralizzate e vecchie avidità
Professor in Digital Democracy & Public Spaces
SciencesPo Paris 15 june
18:10 - 18:30
Politics in Tech
La sfida della politica: anticipare il futuro. L'esempio di Toscana 2050
15 june
18:14 - 18:30
Movie Area
Il mio vicino è un orso
A rare family of Marsican bears descends from the Italian Apennines to the charming village of Villalago in search of food in the local orchards. To most people this might cause concern, but to the residents of Villalago it is quite a different story.
15 june
18:20 - 18:40
Start the Future
English
The Future of Innovation: Lessons from Silicon Valley
General Partner
Entrepreneur & Venture Capitalist, Partner at Pegasus Tech Ventures 15 june
18:20 - 18:40
AI Marketing & Plenary
Federated Learning: AI training while respecting sensitive data
AI Tech Lead EMEA @ COE Intel
15 june
18:20 - 18:40
Content Marketing
Data-Driven Content Marketing: An Operational Approach Based on the Feedback of the Growth Program Community
From analyzing microdata to proposing editorial plan integration and choosing the channels for content distribution, this will be the path we will trace starting from the analysis of Raffaele Gaito's community, both the open one and the Growth Program one, to define an effective method that helps generate new data-driven content, and then defining how and where to deliver all this value. A circular process that we will discover together.
Marketing manage
Calton 15 june
18:20 - 18:40
Esports & Gaming
Esports: Debunking False Myths and Exploring Real Growth Prospects
The video recording of this speech is not available.
After a decade of investments and evolution, esports has reached a crucial point in its development. While registering substantial growth in revenues and audience, it has also faced economic failures and downsizing in numerous businesses. What valuable lessons have we learned, and what are the prospects for the next ten years?
After a decade of investments and evolution, esports has reached a crucial point in its development. While registering substantial growth in revenues and audience, it has also faced economic failures and downsizing in numerous businesses. What valuable lessons have we learned, and what are the prospects for the next ten years?
Esports Product Manager
PG Esports 15 june
18:20 - 18:40
Startup Showcase
Roots: from Perugia to create Business throughout Italy
ParkingMyCar Italia was established in 2018 as a platform for booking parking at ports and airports, with national coverage thanks to numerous partnerships with private parking lots, as well as official airport parking lots. In 2021, thanks to the internal development of our ParkingMyCar app, we extended our services to major Italian cities. Our approach to mobility and parking is global, and our goal is to offer a single solution to the user, regardless of his or her destination, so that he or she can monitor, book, pay, and stay through a single channel, ParkingMyCar. Our mission is to replicate the ParkingMyCar ecosystem in every urban context in which we operate, building an integrated and comprehensive system for drivers, citizens and tourists, bringing added value in terms of users and quality of service. By virtue of our global positioning and digital vocation, we represent a modern player capable of enhancing the digitization of the parking process, supporting managers and channeling users to the facilities we collaborate with, offering integration and connection between cities, ports and airports. ParkingMyCar is in effect a modern scale-up that identifies critical issues in the mobility world and studies digital and sustainable solutions to positively impact the community. We analyze, develop, test, launch new services, open new markets and try to scale up as fast as possible. That's what we've done for ports and airports, that's what we're doing for city parking reservations and digital payment on blue lines, that's what we're doing to provide management technology tools to facilitate the management of the parking process, that's what we're doing for the RV segment and to work on the concept of shared parking and to integrate parking and electric charging. These activities will be launched as early as 2023, while an internationalization strategy has already been planned in Spain and Germany, where from 2024 we will offer our services starting with the booking of long-stay parking
Chief Commercial Officer
ParkingMyCar Italia Srl 15 june
18:20 - 18:40
E-Commerce Kit
Omnichannel Strategy - Presentation of a Success Story.
The opportunities and challenges of the omnichannel approach for retail companies. During the speech, we will present a success story of a large Italian company.
Coordinator Customer Care & Operations
Gruppo Teddy Head of Sales
Partoo 15 june
18:20 - 18:40
Web 3
Approaching the Web3: towards new models of marketing and engagement
The video recording of this speech is not available.
Web3 and blockchain introduce new ways of data management and user profiling that profoundly innovate current marketing, community building and engagement models. From the ability to use a single account to access all web systems and manage digital assets, to building new, totally user-centric experiences, blockchain enables unprecedented cross-brand and cross-industry profiling and community interaction opportunities for brands in every sector.
Web3 and blockchain introduce new ways of data management and user profiling that profoundly innovate current marketing, community building and engagement models. From the ability to use a single account to access all web systems and manage digital assets, to building new, totally user-centric experiences, blockchain enables unprecedented cross-brand and cross-industry profiling and community interaction opportunities for brands in every sector.
CEO & Co-founder
KNOBS 15 june
18:20 - 18:40
Social Media Strategies
Bringing a Social Community to "Other Fields": From Online to Offline
You may not be an expert in communication, but you know how to write about soccer in an original way. Empathy and common passion create a "magical" symbiosis with the community. This could be a story about the birth of many pages that then do not find the right path and end up being swallowed up by the Web. We will tell you how we brought the love for soccer to "other fields", providing unique experiences to our followers and bringing the values of sport back to the forefront.
Ceo
Founder at Calcio - Ultimi Romantici 15 june
18:20 - 18:40
Future of Open Innovation & VC
From Global to Local - Building a global Innovation Community
Moderated by Luca Salvatore.
This panel will provide valuable insights into building a global innovation community that drives positive change.. In today's interconnected world, collaboration and knowledge sharing are key to driving innovation and solving global challenges. Our panelists will share their experiences and insights into how to build a vibrant innovation ecosystem that connects entrepreneurs, investors, and stakeholders from around the world. We'll discuss strategies for fostering collaboration across different regions and cultures, as well as the importance of creating a supportive environment for startups to thrive.
This panel will provide valuable insights into building a global innovation community that drives positive change.. In today's interconnected world, collaboration and knowledge sharing are key to driving innovation and solving global challenges. Our panelists will share their experiences and insights into how to build a vibrant innovation ecosystem that connects entrepreneurs, investors, and stakeholders from around the world. We'll discuss strategies for fostering collaboration across different regions and cultures, as well as the importance of creating a supportive environment for startups to thrive.
15 june
18:20 - 18:40
Green Tech
The road to Net Zero: exploring regenerative solutions for the built environment
Buildings are accountable for 39% of energy related CO2 emissions. Developing green and sustainable buildings and cities is not enough anymore. We need to quickly move to urban ecosystems based on regenerative solutions where human and nature co-evolve. This process has its foundation in the collection and use of data and on accessible digital solutions able to manage complexity at scale. Two examples at different scale will provide meaningful insights on how we to enable regenerative solutions.
Head of Digital Services
ARUP 15 june
18:20 - 18:40
UI & Design
Transferring the Business Model from a Product to a Service (or Vice Versa)
The video recording of this speech is not available.
We will start with two concrete questions: 1) How to validate the idea, pricing, and process of a service? 2) What is the most effective way to deliver and promote the service? There is a method that goes beyond interfaces and the products we already know: it is based on understanding user needs, co-design, iteration, and value creation. We will demonstrate that a people-centered development approach leads to the creation of desirable, profitable, and sustainable services throughout their lifecycle.
We will start with two concrete questions: 1) How to validate the idea, pricing, and process of a service? 2) What is the most effective way to deliver and promote the service? There is a method that goes beyond interfaces and the products we already know: it is based on understanding user needs, co-design, iteration, and value creation. We will demonstrate that a people-centered development approach leads to the creation of desirable, profitable, and sustainable services throughout their lifecycle.
Business Designer
didardo rl 15 june
18:20 - 18:40
Book Presentation
Hoepli - Two of Two - TikTok: hypersocial communication
We'll try to understand in depth the communicative dynamics of TikTok by interviewing the two authors in a territory that straddles media studies, sociology, semiology and linguistics. We will talk about formats, audiovisual genres, sound, music and fashion, characters, jargon, sexuality and modes of self-representation.
Giornalista & moderatrice
Senza Filtro 15 june
18:20 - 19:00
Cybersecurity
Artificial Intelligence and Cybersecurity: challenges and opportunities of an increasingly interconnected future
In this talk we will explore Exein's mission and how we face the cyber security challenge on a daily basis in the context of a future where there will be 83 billion connected devices by 2024. We will analyse the use of artificial intelligence (AI) as an ally, but also the dangers and risks associated with this new technology. Through real-life examples, we will illustrate the security threats that can compromise IoT devices and show how AI can strengthen their protection. We will also address the ethical challenges related to the use of AI in cybersecurity, considering the new European directives and dilemmas related to the collection and analysis of personal data. Striking a balance between security and privacy in the interconnected world we live in will be crucial.
15 june
18:20 - 19:00
Advertising
Advertising in the Age of Hybrid Shopping
In a scenario where consumers interact with brands online and in the physical world seamlessly, what does it mean to create successful campaigns? We learn how to leverage the most advanced features made possible by AI, integrate more traditional assets such as SEO and CRO within planning, and adapt communication and creative to the new consumer.
Paid Media Director
Paid Media Director @Webranking 15 june
18:20 - 19:00
AI for Education
AI and GenZ: Opportunities and Challenges
This topic focuses on how AI is shaping the experience of GenZ, who have grown up with technology and are the first generation to fully experience the impact of AI on their lives. It discusses the challenges and opportunities that AI brings to GenZ, including how it is changing the way they learn, work, and interact with the world around them. It also explores how AI can be used to address some of the issues that GenZ cares about, such as climate change and social justice.
AI for Education
Tech Entrepreneur, philanthropist, Ex-TikTok 15 june
18:20 - 19:00
SEO
Roundtable: SEO&AI
An outstanding SEO panel that will introduce hot topics such as the use of AI in SEO activities and processes, the impact of chatbots and direct answers in SERPs, and the balance between AI-optimised text generation and possible spamming. The discussion will cover recent topics such as Google's Search Generative Experience announcement and offer insights into the opportunities to be seized and the potential risks associated with what is changing for SEO
SEO strategist & Digital temporary manager
Mariachiara Marsella CEO & Founder
Archetipo Agency Founder
Nucleus, Parsec CEO & Digital Strategist
Studio Samo Founder & CEO
FIND Founder
CEO Mindsoup 15 june
18:20 - 19:00
Ethics, Media & Information
We Make Newsletter
Newsletterati represents Italy's largest network of independent newsletters, boasting the participation of dozens of authors ranging in areas such as technology, marketing, journalism, business and philosophy. With an audience of hundreds of thousands of subscribers, the network is a point of reference for those who wish to remain constantly updated on topics of various kinds.
At the WMF, some of Newsletterati's authors will bring their experience, insights and vision on the future of newsletters.
At the WMF, some of Newsletterati's authors will bring their experience, insights and vision on the future of newsletters.
Prompt Designer & Co-founder
Oblique.ai / PromptDesign.it Author & Strategist
Author and Content strategist
Journalist & Digital Strategist
ViaBagutta Comunicazione Podcast Designer, Podcast Coach and Producer
Freelance Founder @Gummy Industries, Flatmates, in3 ventures
15 june
18:20 - 19:00
Digital Strategy
Digital Transformation dalla teoria alla pratica: il percorso del Gruppo SACE
15 june
18:20 - 19:00
Brand
Product Placement in the Music Industry: how Fashion Brand Communication develops in the Italian record market
From international examples such as Harry Styles (and even earlier Jared Leto) with Gucci, to Dua Lipa (and even earlier Jennifer Lopez) with Versace, to the more "ancient" Sex Pistols with Vivienne Westwood, we analyze examples of fashion product placement in the record market, delving into Italian case studies.How do artist and fashion brand partnerships come about?How can brands help artistic growth and artistic identity building?Consistency issue: how to choose the brands that best fit the artist's style?
15 june
18:20 - 19:00
Tech for Business
The power of language: how to rekindle the spark of your community and engage it
For Brands, both verbal and visual communication are essential to engage your audience, especially when digital interactions decrease. Through the right use of words, tone of voice and styles, you can capture your audience’s attention and encourage them to actively participate in your initiatives. Those real cases will show you how to make the most of the power of language to rekindle the spark of your community, creating a longlasting bond.
15 june
18:20 - 19:00
Email Marketing
Email marketing strategy for a "love brand"
Through a case study, we will discover what it means to implement an omnichannel strategy and the crucial role played by the email marketing strategy, consisting of direct email marketing flows, lead nurturing, and an editorial content strategy tailored to the brand's identity and the preferences of the target audience.
In less than 9 months, going from zero to 30k contacts with a significant conversion rate from the channel and strong support for brand identity. Together, we will explore best practices, creativity, and multichannel approaches, serving brand awareness and supporting the network of physical Ateliers.
In less than 9 months, going from zero to 30k contacts with a significant conversion rate from the channel and strong support for brand identity. Together, we will explore best practices, creativity, and multichannel approaches, serving brand awareness and supporting the network of physical Ateliers.
Chief Digital Officer @GBS
GBS Group 15 june
18:20 - 19:00
Digital Tools
Automate your omnichannel strategy to grow your business
In today's digital age, businesses must invest in omni-channel marketing automation to stay ahead of the competition. By leveraging the power of sms, whatsapp, email and marketing automation, businesses can easily reach their target audiences. That enables businesses to nurture relationships with their customers, increase ROI, generate more revenue and stay ahead of their competitors.
SEO & Content Marketing Expert @Brevo
15 june
18:20 - 19:00
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Luiza Nowacka
CVC Investment Specialist - Alior Bank
Adib Mouchanan
Responsabile Partner - HubSpot in Italy
Luiza Nowacka
CVC Investment Specialist - Alior Bank
Adib Mouchanan
Responsabile Partner - HubSpot in Italy
15 june
18:20 - 19:00
Platform & Services
Security and speed for today's e-commerce
50% of the traffic directed to an e-commerce is made by BOTs, some good, some very harmful, in this speech we will find out what threats an e-commerce is subjected to on a daily basis and how to avoid them. We will also talk about speed, how we can keep it constant even during traffic spikes.
CEO&Founder @Host.it
Host spa 15 june
18:20 - 19:00
Pool Stage
Music broadcasts
15 june
18:30 - 18:44
Movie Area
L'uomo lupo
Andrea, a boy suffering from schizophrenia, lives his life between the affection of the people who love him and have come to know him, and the distrust and hostility of those who see in his suffering only a reason to marginalize him. This hostility will translate tragically when during a TSO, the people deputed to take charge of his suffering show him all the violence of indifference.
Based on the story by Andrea Soldi.
Based on the story by Andrea Soldi.
15 june
18:30 - 18:50
Content Creators
Inclusion and Self-Esteem in the Era of Social Media: How to Build a Positive Community
When we scroll through our social media feeds, everyone seems happier, more fulfilled, without imperfections. This can lead to a sense of inadequacy and insecurity, especially among young people who are more vulnerable. The magic word to use on social media is "uniqueness." Let's convey self-acceptance, kindness, empathy, and the value of diversity to develop a healthy balance. Safe online spaces lead to greater self-esteem and a positive impact on real life.
Content creator
Content Creator | D&I Testimonial | Gender&Inclusion Editor The Wom 15 june
18:30 - 19:00
Politics in Tech
The role of digital infrastructure for the competitiveness and innovation of the Italian and European production system
The video recording of the speech will soon be available.
15 june
18:30 - 19:10
Innovation Policies
How Web3 Can Transform Public Services and Citizen Participation
15 june
18:30 - 19:15
Startup Stage
Future of Sports & Events
Expert on stage:
Dejan Tonic
Programme Coordinator - EBRD Star Venture Western Balkan
Maurizio Pascucci
SportsTech Business Development Manager - Sport e Salute
Peter Helesic
Managing Partner - Danube Angels
Susanna Zuccarini
Project Manager Innovation Unit - Invitalia
Dejan Tonic
Programme Coordinator - EBRD Star Venture Western Balkan
Maurizio Pascucci
SportsTech Business Development Manager - Sport e Salute
Peter Helesic
Managing Partner - Danube Angels
Susanna Zuccarini
Project Manager Innovation Unit - Invitalia
15 june
18:40 - 19:00
Start the Future
English
Org design by co-creation
Historically, organizational design has always been a top-down exercise mandated and executed by executives. The challenge with that approach is oftentimes the richest ideas for how to capture value in an organization live with team members and leaders on the front lines. Join Kit Krugman, Managing Director of Organization and Culture Design at co:collective as she explores how to engage organizational stakeholders in redesign that drives better outcomes and faster implementation.
Partner + Managing Director
co:collective 15 june
18:40 - 19:00
Web 3
What happened to the Metaverse?
The video recording of this speech is not available.
With the public dissemination of AI, nobody talks about the Metaverse anymore: does it still exist? The Metaverse has brought new opportunities for brands and companies thanks to its cross-media and immersiveness inherited from the world of video games. It has opened the door to a new ecosystem that has expanded rapidly and is now less talked about. Let's find out together where the market has validated the added value of the Metaverse as a means of reaching its users and what the future holds.
With the public dissemination of AI, nobody talks about the Metaverse anymore: does it still exist? The Metaverse has brought new opportunities for brands and companies thanks to its cross-media and immersiveness inherited from the world of video games. It has opened the door to a new ecosystem that has expanded rapidly and is now less talked about. Let's find out together where the market has validated the added value of the Metaverse as a means of reaching its users and what the future holds.
COO e CoFounder
AnotheReality Srl 15 june
18:40 - 19:00
E-Commerce Kit
How to Use Data to Scale a Business from +100 Million to +56 Countries with Channable.
Ecommerce Ads is an agency specialized in advertising for e-commerce. In this speech, Ecommerce Ads will explain how they are using Channable and data analysis to scale a business from +100 million in +56 countries. Given the enormous size of the project, the main challenges were the rapid application of changes in different countries and the optimization of the extensive product catalog. Discover the entire strategy and how to apply it with the help of Channable.
COO di Ecommerce Ads
15 june
18:40 - 19:00
Social Media Strategies
How to Photograph and Tell a Story about Food on Instagram: Instagrammable Shots and Food Storytelling
In this talk, we will start by understanding the setting, the correct framing, and the settings needed to create a set. We will analyze tricks and tips for creating beautiful food photos with your phone by managing light, props, and colors in the right way. Finally, we will build an effective narrative to publish on social media using practical examples from companies that have been able to communicate with emotions.
food photographer e smm
Food photographer, food stylist e social media manager. 15 june
18:40 - 19:00
Content Marketing
AI Tools for Video
Artificial intelligence is already in our phones: it recognizes voices and analyzes movements. It's in the filters of social media to soften the face or crop the background. It's in dozens of platforms that generate content at lightning speed. The tools are available to everyone. They improve and modify images, speed up video editing, and generate impossible situations. This is an opportunity to explore the concrete possibilities and hypothesize developments and applications.
freelance
Journalist and video creator 15 june
18:40 - 19:00
UI & Design
Neuromarketing & CRO
The video recording of this speech is not available.
Neuromarketing applied to CRO activity: from wireframe study to pre-publication testing, to a real conversion rate optimization path realized with eye tracking technology. When, where and why it is possible to apply neuromarketing techniques and tools during all phases of the design or redesign of a digital platform to increase its conversion rate.
Neuromarketing applied to CRO activity: from wireframe study to pre-publication testing, to a real conversion rate optimization path realized with eye tracking technology. When, where and why it is possible to apply neuromarketing techniques and tools during all phases of the design or redesign of a digital platform to increase its conversion rate.
UX Researcher & Neuromarketing Specialist
NeuroWebDesign Srl 15 june
18:40 - 19:00
Green Tech
Sfida al Dark Side delle tecnologie: dilemmi etici, CDR… e altri strumenti fantastici per guidare l'innovazione sostenibile.
La videoregistrazione di questo intervento non è disponibile.
Cosa significa vivere in un mondo in cui le decisioni saranno prese sempre più spesso da sistemi autonomi? Macchine, intelligenze artificiali, algoritmi? E che responsabilità hanno le organizzazioni in tutto questo? Quali interrogativi si devono porre? La capacità di farsi queste domande e di darsi risposte sarà LA sfida epocale dei prossimi decenni: impatterà sui modelli di business, sulle decisioni strategiche e sui comportamenti delle Persone. Parleremo insieme di strumenti nuovi e antichi per dominare il "lato oscuro della Forza".
Cosa significa vivere in un mondo in cui le decisioni saranno prese sempre più spesso da sistemi autonomi? Macchine, intelligenze artificiali, algoritmi? E che responsabilità hanno le organizzazioni in tutto questo? Quali interrogativi si devono porre? La capacità di farsi queste domande e di darsi risposte sarà LA sfida epocale dei prossimi decenni: impatterà sui modelli di business, sulle decisioni strategiche e sui comportamenti delle Persone. Parleremo insieme di strumenti nuovi e antichi per dominare il "lato oscuro della Forza".
Senior Manager Change & Behavioral Science
SCS Consulting 15 june
18:40 - 19:00
AI for Work
Developer nell'era delle AI
Con l'avanzare di tecnologie come ChatGPT ha ancora senso intraprendere la carriera di Developer? Scopriamo cosa ne pensano le sviluppatrici e gli sviluppatori della community Codemotion e cerchiamo di prevedere quali sono i prossimi passi da fare per affrontare un futuro prossimo ricco di sfide e di opportunità.*Avvertenze: questo talk può contenere tracce di ottimismo e righe di codice*
Head of EdTech R&D @Codemotion S.p.A.
15 june
18:40 - 19:00
Esports & Gaming
The Role of the Videogame Medium in Creator Economy and Esports
The video recording of this speech is not available.
Videogames are among the most influential protagonists of social media and have an undeniable ability to attract new generations. Widespread medium (about 3.1 billion players worldwide), behind it there is a growing industry that has produced and still produces titles of all kinds and for each person assuming an essential role in global (pop) culture. We are going beyond the confines/limits of the joystick to deeply understand the relationship between video games, influencers, and cyber athletes.
Videogames are among the most influential protagonists of social media and have an undeniable ability to attract new generations. Widespread medium (about 3.1 billion players worldwide), behind it there is a growing industry that has produced and still produces titles of all kinds and for each person assuming an essential role in global (pop) culture. We are going beyond the confines/limits of the joystick to deeply understand the relationship between video games, influencers, and cyber athletes.
Assoinfluencer, University Professor, Esports Lawyer
15 june
18:40 - 19:00
Future of Open Innovation & VC
The Role of the Innovation Manager in Company Transformation: Success Stories
Moderated by Antonella Chirichiello.
This panel organized in collaboration with Innovation Manager Hub will explore the critical role of the Innovation Manager and in driving business transformation and creating a culture of innovation within organizations. The panelists will share success stories and discuss practical strategies for developing and implementing innovation programs that can help companies thrive in today's rapidly evolving market. Attendees will gain insights into the latest trends and best practices in innovation management, and learn how successful companies are leveraging innovation to stay ahead of the competition.
This panel organized in collaboration with Innovation Manager Hub will explore the critical role of the Innovation Manager and in driving business transformation and creating a culture of innovation within organizations. The panelists will share success stories and discuss practical strategies for developing and implementing innovation programs that can help companies thrive in today's rapidly evolving market. Attendees will gain insights into the latest trends and best practices in innovation management, and learn how successful companies are leveraging innovation to stay ahead of the competition.
15 june
18:40 - 19:00
AI Marketing & Plenary
The Impact of AI in Digital Marketing
How should marketing departments and agencies structure themselves in the near future? What can we expect in the coming months? Without a crystal ball, 20 minutes of insights and considerations to try to surf yet another big wave and continue to drive change for the companies we work for
COO Consulting
Search On Media Group 15 june
18:44 - 18:55
Movie Area
A testa in giù
A drawing of a girl left half-drawn by her own draughtsman is carried among the trees uprooted by storm Vaia to end up in the waters of a lake upon entering which, flipping upside down, she will dissolve, transforming into a girl in the flesh. A dreamlike, surreal and environmentalist invitation to turn the view of things upside down.
15 june
18:50 - 19:10
Content Creators
The Secrets of Creating Digital Characters: Bridging Artificial Intelligence and Human Creativity. Can a Virtual Influencer Face the Realness Challenge?
Creating a virtual influencer in the era of the realness revolution presents a particularly challenging aspect: creating a synthetic character that can establish a deep, genuine, and empathic connection with its fan base. Is there a formula for conferring realism and authenticity without arousing rejection and unease in the audience? Nearly two years of experience at Buzzoole in managing and creating virtual influencers have provided a series of approaches and takeaways that contribute to the evolution of a rapidly expanding industry.
CEO
CEO at Buzzoole 15 june
19:00 - 20:00
International Startup Showcase
Digital Italy Association meeting
The Associazione Italia Digitale (Digital Italy Association) has initiated the construction of a cooperation network involving a number of players - companies, professionals, start-ups, associations, institutions, universities and research centres - to support and accelerate the technological and digital innovation process of the entire country system, as well as to discuss the evolving dynamics of the entrepreneurial, economic and social ecosystem.During this event, members will come together to gather ideas on how to improve the future of the sector. Join in!
15 june
19:00 - 20:00
Pool Stage
DJ set
15 june
19:10 - 19:15
Mainstage
15 june
19:15 - 19:20
Mainstage
15 june
19:20 - 19:30
Mainstage
Albania for innovation: the attraction plan for startups, innovative companies and tech transfer projects
When innovation is not a option, but the only way for an entire country to flourish and solve its problems, then the best solutions are born. This is the case in Albania, which, after suffering the deep economic and social damage of the collapse of the communist system, is now opening up to the global digital job and startup industry, becoming one of the world's leading future-making hubs.
15 june
19:30 - 19:35
Mainstage
WMF Award Digital Transformation to Res Freedata
RES Freedata is a Digital & Consulting Agency that deals with the conception and development of Digital and Social Media Marketing strategies. It receives the award for the digital transformation project proposed and implemented at IPI, a company operating in the real estate buying and selling sector; the campaign and strategy involved not only IPI's marketing sector but also generated innovative solutions for the real estate sector.
15 june
19:35 - 19:45
Mainstage
EBRD Star Venture – supporting high potential tech-startups in emerging markets
The European Bank for Reconstruction and Development (EBRD) is a multilateral development bank, with the main mission to help businesses and economies thrive through financial investments, business services and involvement in high-level policy reform, promoting entrepreneurship and resilience. The EBRD operates in 38 countries of operation, helping them to transition to market economies through investing around €10billion a year. The EBRD has extended its focus through the Star Venture Programme with the aim to identify high-potential start-ups and to mobilize globally sourced expertise to help these young firms scale up rapidly. Currently, the programme operates in 22 countries across the Southern and Eastern Mediterranean (SEMED), the Western Balkans region, Eastern and Central Europe, and Central Asia.
15 june
19:45 - 19:55
Mainstage
How to harness the power of artificial intelligence to scale your business: a VC perspective
AI is reshaping the VC market and the startup ecosystem too. How? AI is crucial to be capital efficient and more attractive, but it’s essential to be aware of how to exploit it combining technology and human capital. What are VCs looking for? Let's discover it on the WMF 2023 Mainstage.
15 june
19:55 - 20:05
Mainstage
Communication innovation in Rai public service: from accessibility to inclusion
Rai has always been very attentive to the inclusion of people with sensory disabilities. The Public Service as an example of a social and cultural innovation that enters the homes of millions of Italians every day thanks to the great commitment of Rai Pubblica Utilità. Thanks to the partnership between WMF and Rai Public Utility, the WMF Mainstage is interpreted in LIS.
15 june
20:05 - 20:20
Mainstage
Comedy and legality
How social and civic responsibility enters into comic entertainment both upfront, that is, explicitly in some lyrics and video projects, and reflectively with stories of legality and civic engagement that impact an artist's intimate life experience.
15 june
20:20 - 20:28
Mainstage
Creator Economy: a mature industry
The growing popularity of social media during the 2010s brought about a major revolution in the entertainment landscape and the enjoyment of content. Today, after fifteen years, the Creator Economy is a solid industry, bringing with it new professionalism and also a new way of communicating. Luca Leoni, CEO of digital media company Show Reel Media Group, talks about how this market works today.
15 june
20:28 - 20:30
Mainstage
WMF Award Creator Economy to Show Reel Media Group
The Creator Economy is an increasingly mature industry that accounts for a large part of the digital market; Show Reel Media Group is a partner of the WMF and receives the award for its commitment to supporting, enriching and fostering the conscious and ethical development of this sector, through the work a factory of talents engaged in communication and social engagement projects, as well as through its determined commitment to identifying, for this market, an institutional recognition and a stable framework.
15 june
20:30 - 22:00
Mainstage
Live Concert
15 june
20:45 - 23:00
Pool Stage
Nations League Semi-finals: Spagna - Italia
Nella zona piscine, grazie allo sponsor Team System, sarà installato un maxi schermo per seguire la semifinale di Nations League Spagna - Italia, trasmessa in diretta dal FC Twente Stadion di Enschede
16 june
Free Training
Creator Economy: tra passione, creatività e valori
Questo è un intervento svolto durante la plenaria di Social Media Strategies 2022 del 17 novembre 2022.
Nel panel si è parlato del modo in cui il lavoro dei creator può contribuire alla diffusione di messaggi e valori sulle community, e quali scelte, in questo senso, si rivelano più efficaci in termini di creazione di contenuti.
Nel panel si è parlato del modo in cui il lavoro dei creator può contribuire alla diffusione di messaggi e valori sulle community, e quali scelte, in questo senso, si rivelano più efficaci in termini di creazione di contenuti.
16 june
Mainstage
Co-Hosting
16 june
Free Training
Il futuro delle strategie di tracciamento nella Digital Analytics
Questo intervento si è tenuto durante la Plenaria di SMConnect il 17 novembre 2022.
COO Consulting
Search On Media Group 16 june
Free Training
Il futuro delle strategie di Advertising con Google ADS
Questo intervento si è tenuto durante la Plenaria di SMConnect il 17 novembre 2022.
Digital Marketing Expert @Search On Media Group
16 june
08:30 - 10:20
Pool Stage
Music broadcasts
16 june
08:30 - 20:00
B2B & Speed Meetings
Dedicated and reserved spaces for B2B meetings, available to participants, buyers & sellers in digital tech, open innovation stakeholders, startups.
16 june
08:30 - 20:00
B2B & Speed Meetings
Dedicated and reserved spaces for meetings between companies and candidates, to facilitate matching between digital professionals and companies with open job positions.
16 june
Start the Future
Hosting
16 june
09:00 - 09:20
Future of Open Innovation & VC
Program presentation
16 june
Space Economy
Participants and experts arrive at the venue & mingle
16 june
Startup Stage
Hosting
16 june
09:10 - 09:20
Startup Stage
Program presentation
16 june
09:20 - 10:00
TikTok
Create with TikTok: everything you need to know for winning creativity
The video recording of this event is not available.
Strategic Partnership Manager
TikTok 16 june
09:20 - 10:00
SEOZoom
Common website issues that limit organic traffic and economic growth
What are the frequent issues faced by websites that threaten to limit their potential, blocking their organic traffic and thus their economic growth? In this talk, we will identify some common critical areas where a site may encounter difficulties and, also studying the different types of business and industry, try to build a Problem/Solution/Impact process to define the correct response strategies.
CEO & Project Manager di SEOZoom
16 june
09:20 - 09:40
Content Creators
L'importanza del graphic journalism nella società dei contenuti online
Non sono in molti a conoscere il valore delle graphic novel, specialemente a sfondo sociale e politico, ed il complicato processo che sta dietro la loro realizzazione. In questo intervento vi racconterò del mio lavoro di graphic journalist - partendo dalle mie origini tra i banchi di scuola a Roma per arrivare alle Organizzazioni Internazionali con cui collaboro - con cui racconto in modo creativo al grande pubblico le odierne storie di guerre, conflitti e disastri ambientali in paesi a rischio e dimenticati dal mondo, restituendogli dignità.
graphic jouralist- author
Graphic journalist and Author 16 june
09:20 - 09:40
Blockchain & Crypto
Code vs Law, Blockchain vs Regulation: When opposites attract
Decentralised blockchain systems are said to be beyond regulation. Enthusiasts often chant 'code is law', implying that rules of immutable code should govern the system – even if the code has a bug. On the other hand, legal professionals and academics often claim that nothing is beyond the law, and that such systems need to be abide be regulation where necessary. This talk will delve into the two polar opposites, code and law, and demonstrate that two may provide solutions to their opposite's woes.
Director and Assoc. Professor
University of Malta 16 june
09:20 - 09:40
AI Marketing & Plenary
The End is Beginning: how humanity will soon merge with AI and rise into a self-redesigning super being that transcends reality as we know it
As AI capabilities accelerate, with almost daily breakthroughs, we must face profound implications to humanity's future. Many experts worry about existential risks, but even contructive, hopeful futures could tansform the trajectory of human evolution. AI, bioscience, information sciences, intertwine with the potential for merging our very biology with artificial intelligence so that we may become a self-redesigning super being, changing humanity forever. Drawing on his extensive research in the fields of robotics, artificial intelligence, and cognitive science, Dr. Hanson discusses the current state of AI and its potential to transform our world in ways that were previously unimaginable. He argues that the convergence of human and machine intelligence may be both inevitable and the only solution to anthropogenic existential risks. As we converge with our AI, we may grow into a spiralling, self-reinventing asymptote of superbenificial superintelligence, wherein the resulting entity may be capable of transcending reality as we know it, opening up new frontiers of possibility and pushing the boundaries of what it means to be human. Join Dr. Hanson's talk for a fascinating glimpse into the future of humanity and the profound changes that may just beginning to unfold.
16 june
09:20 - 09:40
Start the Future
Playing with SOBU: the world's first device for inclusion of children with visual disabilities
20 million. This is the number of young people under the age of 15 affected by visual disabilities, a condition that hinders the proper development of many abilities, such as movement and perception of the environment. SOBU is the world's first device designed to break down barriers that prevent social inclusion in these early stages of life. The idea is to distribute it for free to allow children all over the world to play together.
Coordinator of Unit for Visually Impaired People research line
16 june
09:20 - 09:40
Startup Showcase
Visual Search and Product Recommendations as drivers of innovation for Italian SMEs.
Visidea is revolutionizing the way Italian SMEs use visual search and product recommendations. With our cutting-edge technology, we are empowering companies to drive innovation and growth through visual search and personalization. Our platform leverages the latest machine learning algorithms to provide customers with relevant, accurate, and visually appealing results tailored to their specific needs. Join the future of retail today and try Visidea.
CEO
Inferendo 16 june
09:20 - 09:40
Book Presentation
HOEPLI - Two of Two: Web3 - Doing Marketing "with" People
The world is moving very fast and the environment, consequently, must adapt to the changes: companies, brands, and marketers must change, because communicating with consumers is now a priority if we want to seize marketing opportunities. The authors of Doing Marketing in the Web3 and Marianna Chillau, author of People based marketing, will explain how to cope with change and embrace the marketing of the future, which is increasingly focused on human relationships.
Founder
Marketing Advisor & Co-owner of Mare Media CEO
CEO & Co-Founder Marlene Live & Transactionale 16 june
09:20 - 09:40
Accessibility
Servizio pubblico e accessibilità: mettere al centro le esigenze di tutti i cittadini
Genesi ed evoluzione editoriale dell'offerta dei servizi di Pubblica Utilità in RAI. L'accessibilità intesa come modalità comunicativa universale e come modalità facilitata di accesso alle informazioni di interesse quotidiano per tutti.
16 june
09:20 - 09:40
Future of Open Innovation & VC
How to adapt to new VC Landscape
Moderated by Michele Giordani.
Don't miss this opportunity to learn from experienced investors and entrepreneurs and gain insights into the future of venture capital investment. We'll explore strategies for startups to navigate this changing landscape, including building strong relationships with investors, prioritizing profitability, and focusing on long-term growth. We'll also discuss the impact of these changes on the broader startup ecosystem, including the emergence of new funding models and the potential for increased consolidation.
Don't miss this opportunity to learn from experienced investors and entrepreneurs and gain insights into the future of venture capital investment. We'll explore strategies for startups to navigate this changing landscape, including building strong relationships with investors, prioritizing profitability, and focusing on long-term growth. We'll also discuss the impact of these changes on the broader startup ecosystem, including the emergence of new funding models and the potential for increased consolidation.
General Partner
Entrepreneur & Venture Capitalist, Partner at Pegasus Tech Ventures 16 june
09:20 - 09:44
Movie Area
An Irish Goodbye
In rural Northern Ireland, a pair of estranged brothers reunite following their mother's untimely death.
16 june
09:20 - 09:55
Startup Stage
Future of Cities & Communities
Expert on stage:
Antti Heikkilä
CEO - Acceler8 Venture Builder
Lisa di Sevo
CEO & Managing Partner - PranaVentures
Gabriele RonchiniFounder and CEO, Portfolio Development - Digital Magics
Antti Heikkilä
CEO - Acceler8 Venture Builder
Lisa di Sevo
CEO & Managing Partner - PranaVentures
Gabriele RonchiniFounder and CEO, Portfolio Development - Digital Magics
16 june
09:20 - 10:00
Google Ads
English
The State of Performance Max: New Insights into the Power and Pitfalls of Google's Black Box
Over the past 18 months, Performance Max has become a dominant topic in Google Ads. This new campaign has been at the center of curiosity, critique, and cautious optimism from tens of thousands of marketers worldwide. Now, drawing on data from nearly 3,000 PMax campaigns, Mike Ryan will bring an unprecedented amount of detail and analysis to drive the conversation forward. This talk looks at the nature of Performance Max, its strengths and weaknesses, and its role in the modern paid search strategy. Mike also offers his experience and opinion on popular tactics and so-called best practices, plus an appraisal of the technology's future as Google moves to aggressively integrate generative AI into its advertising platform.
Head of Ecommerce Insights
Smarter Ecommerce GmbH 16 june
09:20 - 10:00
Tourism & Travel
Navigating the Blue Ocean: a strategy for hotels that want to win without competing
Who hasn't dreamed of owning or managing a truly unique and special hotel? A place where customers would be willing to do anything just to stay for even one night? The Blue Ocean Strategy is inspired by the Ocean Blue methodology created for this very purpose: to provide operators with an approach to create a unique business, where price becomes a secondary factor compared to perceived value. We will show examples and case studies to help you build your own Blue Ocean Strategy.
Founder
Onspitality 16 june
09:20 - 10:00
Innovation Policies
Tech Transfer Best Practices: Successful Experiences from Universities and Research Centers
16 june
09:20 - 10:00
E-Commerce Kit
The Future of E-commerce and the Timeless Principles for Selling Online.
In recent years, online sales have rapidly transformed, also due to new technologies such as AI, Blockchain, NFTs, and Virtual Reality. Moreover, the market has become increasingly complicated with more competitors and rising advertising costs. And the future can only be imagined.
Amministratore
Ecommerce Expert - Growers 16 june
09:20 - 10:00
Web Analytics
Strategic GA4 and the end of GA3: power is nothing without control
The transition from GA3 to GA4 forces us to rethink the way we find and visualize the data we need to monitor the online businesses we work on. How do we leverage the oh-so-powerful tool that is GA4? What is the right approach for this transition? The speech is designed for those who want to understand how to start with business objectives and turn them into data that can be read by any web analysis platform.
Data strategy
CRO & Data Strategist, Design thinking Facilitator & LEGO Serious Play Lover Freelance
R&D Manager - Business Associate @Clickable 16 june
09:20 - 10:00
E-commerce
The revolution of marketplaces in B2B business
In the new era of B2B e-commerce, the push for digitalization is increasingly affecting companies, and digital exports are set to grow. In Italy, in particular, where an increase in the value of e-commerce is expected in the coming years, it will be essential for SMEs to increase competitiveness by integrating digital tools more and more into their business strategies. Being present on marketplaces will be the key to accessing global markets to reach a wider audience without logistical burdens. However, to achieve commercial success, it will be crucial to keep up with current trends, from the use of data-led marketing, essential for better planning future actions with more targeted campaigns, to the customization of offerings, which is crucial for engaging audiences more and more.
Business Development Manager
Business Development Manager @Alibaba.com Italia 16 june
09:20 - 10:00
Climate Change
English
The Path to Net Zero: Overcoming Scope 3 Challenges to tackle Climate Change
Numbers don't lie: the world is warming, emissions are soaring, and action is lagging. Today, we delve into the challenges of Scope 3 emissions and the opportunities they present. From transforming business models to bridging supply chain gaps, we uncover the barriers and propose solutions. Join us as we explore the path to a sustainable future, where collaboration, innovation, and transparency reign. It's time to be a pacesetter, not an observer, and shape a greener, more resilient world together
16 june
09:20 - 10:00
Work, HR & Digital Skills
Work-life space & balance: early evidence in Italy
The Covid-19 pandemic has changed, probably irreversibly, the way we work and the value we place on work and our personal activities. From a gender perspective, we analyze the effects of the pandemic on different aspects of work organization and consequently on the personal lives of female workers, whether employees or self-employed, in order to offer insights and reflections in a changing context.
16 june
09:20 - 10:00
AI Tools
Practical Application of AI for B2B Sales Campaigns.
The workshop presents Laya, a B2B AI lead generation platform supported by Tinexta Group, which allows for quickly creating a detailed market analysis, a commercial plan, and a targeted B2B lead list. Additionally, participants can interact with the AI in real-time to launch a commercial campaign on LinkedIn, starting from purchase invoices present in the company. The workshop provides a practical experience on the application of AI to B2B sales.
Head of Innovation
Laya 16 june
09:20 - 10:00
Digital Tools
The Google Formula for Success with RSA and How to Scale It with Channable
Improving ad effectiveness is the key to successfully launching Responsive Search Ad campaigns in Google, but what does that exactly mean? What is ad effectiveness, how to increase it, and why does feed-based advertising make a difference with RSA? These are just some of the questions that will be answered in this session. Discover the best official Google practices for RSA and how a PPC tool like Channable can help you meet all of them, at scale.
16 june
09:20 - 10:00
UX
Designing content for multiple devices
Producing variants of the same content for each touchpoint incurs considerable energy and cost, with the risk of inconsistency across channels. The alternative is to design a single, modular and elastic piece of content that can generate all the necessary variants with appropriate rules. This means feeding and managing a single, centralized and organized source of knowledge that preserves the integrity of the information, with considerable time and cost savings.
Information architect & UX designer
Freelance 16 june
09:20 - 10:00
Tech for Business
Impact of Big Data on the Right to Personal Data Protection: What Digital Operators and Their Users Need to Know
While Big Data is an important source of information for companies, it can conflict with the right to personal data protection. How can we reconcile the rights and needs of both companies and users? Developing shared responsibility and constant communication between companies, users, and legislators can pave the way for a sustainable future for the business world and society as a whole.
16 june
09:20 - 10:00
Politics in Tech
AI Act: fair and ethical regulation for artificial intelligence in Europe?
MEP, Co-reporter AI Act
European Parliament Founder
Inspiring Futures 16 june
09:20 - 10:00
Legal Tech
Brand Protection: how to protect the brand in the digital age
The registration and protection of trademarks has become a strategic issue in any sector: in the agri-food sector, more than in other fields, such protection has to deal with an articulated regulation that acts on several levels. The choice of naming represents one of the crucial moments as its availability must be verified, not only as a domain name and trademark, but also in light of the prevailing regulations on PDOs and PGIs and the registered names of new plant varieties.
Lawyer and Founder at Musella IP Law
16 june
09:20 - 10:00
Digital Strategy
Gli algoritmi predittivi per comprendere i dati che le persone non riescono ad analizzare
Marketing, Sales e Service usano strategie, metodi, processi, sistemi diversi che amplificano i Silos organizzativi, creando una customer experience disarticolata e sconnessa. Le Revenue Operations sono l'intersezione collaborativa tra le funzioni che hanno un impatto sul fatturato, accelerando il percorso di crescita dei ricavi attraverso una produttività rivoluzionaria, che definiamo come efficienza, efficacia e innovazione. L'obiettivo è interrompere la crescita lineare, cambiare paradigma. Solo gestendo processi e dati come un asset organizzativo, potrai usare le nuove frontiere della AI per analizzare e comprendere le infinite customer journey. Perchè come raccogli, gestisci e utilizzi le informazioni determinerà la tua vittoria o la tua sconfitta.
Ceo
CEO Digital Sales 16 june
09:20 - 10:40
Supercomputing for PMI
Initial Greetings
16 june
09:20 - 10:40
Supercomputing for PMI
How data can drive the digital transformation process of companies
For more than 37 years, VEM sistemi has been one of Italy's most innovative ICT players and has always been attentive to intercepting new trends in the sector, making them functional to customers' needs. From its six offices located in the manufacturing hubs where "made in Italy" has its roots - Forlì, Milan, Modena, Padua, Rome and Senigallia - it offers integration services of IP-based networking technologies, with a holistic vision ranging from cybersecurity, mobility, collaboration, data center, to building automation and custom software application development, to enable its customers to take the best from technology in complete security.
16 june
09:20 - 10:40
Supercomputing for PMI
Dai Big Data ai Big Results
16 june
09:20 - 10:40
Supercomputing for PMI
Supercomputing: the challenges and opportunities for SMEs with EuroCC2
16 june
09:20 - 10:40
Supercomputing for PMI
Innovating the investment and risk management process by integrating AI solutions
16 june
09:20 - 11:00
International Startup Showcase
Branded Content: gli studenti di IUSVE presentano i progetti di comunicazione per i Mondiali di Scherma
16 june
09:20 - 12:00
Sport
The world of sports is increasingly being told through streaming
Speaker
Sports journalist, editor of Sport Press, Top Volleyball and Free Press 16 june
09:30 - 10:30
Space Economy
Endless paths to innovation: an overview of accelerator programs and financial instruments
16 june
09:40 - 10:00
AI Marketing & Plenary
English
The Rise of Broad AI - Intelligence as a Utility
Embark on a journey of discovery with the advent of new prompt-driven AI - your ultimate guide and companion. Imagine the possibilities - Automated administration, incredible new immersive narrative experiences, robots that fold laundry at your command, and even neural networks in a bucket of water. With the revolutionary implications of AI in many sectors of our economy, we are presented with both challenges and unparalleled opportunities. Join the conversation as we navigate the uncharted waters of our respective disciplines and discover the beauty of making the complex simple through AI.
16 june
09:40 - 10:00
Blockchain & Crypto
Blockchain and AI: winning combination?
There's no doubt that Blockchain and Artificial Intelligence (AI) are some of the most exciting, talked-about and disruptive technologies of the 21st century. But can they co-exist? And if yes, how? We'll take a look at how these two very different inventions have touched and somehow merged here and there in 2023. Moreover, what can we expect in the future from this pairing?
Moderator
Blockchain Designer, Web3 Enthusiast and Content Creator 16 june
09:40 - 10:00
Start the Future
English
2050: Immersion in the future of healthcare
What if? In 2050, Man and machine are one. Technology has enabled the emergence of the status of biocitizen. Everyone has a biochip on their wrist that measures all of their vital signs at all times. And neuro-implantation has become a routine. This keynote offers everyone the opportunity to make this immersion into a possible future and to open windows of reflection on these changes. Will we still be free in 2050? What place should technology take to keep us healthy or to improve our care? Will we all be transhuman?
CEO
CEO Inspiring Futures 16 june
09:40 - 10:00
Future of Open Innovation & VC
ECOSYSTEM-DRIVEN INNOVATION: insights from the field
Moderated by Michele Giordani.
Industry experts and companies will bring to the table a wealth of knowledge and experience that you can't miss: find out what these experts have to say about how innovation platforms help startups grow and companies innovate faster through mentoring, funding and networking.
Industry experts and companies will bring to the table a wealth of knowledge and experience that you can't miss: find out what these experts have to say about how innovation platforms help startups grow and companies innovate faster through mentoring, funding and networking.
16 june
09:40 - 10:00
Accessibility
Rai's audiovisual heritage at the service of cognitive rehabilitation
We will present two projects followed by RAI's Center for Research, Technological Innovation and Experimentation (CRITS) for cognitive rehabilitation: the HEAD Project, rehabilitative paths and exercises, based on material from the RAI Teche, that involve the patient's rational and emotional sphere, promoting progressive improvement; and the AUTITEC Project, aimed at improving the inclusion of autistic children by employing technology and RAI content to provide support for children, families and caregivers.
16 june
09:40 - 10:00
Book Presentation
Digital Easy. Understanding technology at any age, from zero to the Metaverse
Digital does not age. This book tells how to approach a future that is already present in an exciting, safe and conscious way. The guide offers a simple key to access a universe of opportunities to be seized amidst confidence and curiosity. Everything you've always wanted to know and could never ask to access many services while saving time and zeroing distances. Embark on an exciting journey, one step at a time...
Ingegnere, Project Manager, Divulgatrice
www.gloriachindamo.it 16 june
09:40 - 10:00
AI for Government
The rules of Artificial Intelligence: how to navigate between standards and contracts
Lawyer, expert in technology law and innovation in public administration
Studio Legale E-lex 16 june
09:40 - 10:00
Startup Showcase
EarthDataPlace - a new model for improving knowledge of our planet through spatial datasets processed with AI algorithms
Programmes to make our planet and our cities more sustainable often fail due to a lack of up-to-date, consistent and easily accessible data. The combined use of automated workflows and artificial intelligence algorithms allows valuable information to be extracted from images from earth observation satellites and made available with a model based on the dataspace concept.
Business Developer
Latitudo 40 16 june
09:44 - 09:52
Movie Area
Inferno
Il viaggio di un uomo, ma anche il viaggio di tutti gli uomini. Il cammino attraverso le tre cantiche inizia nella selva oscura, percorrendo alcuni dei momenti più significativi del poema dantesco. Varcando la porta degli inferi, il viaggio di Dante si configura come un moto lento e inesorabile verso il centro della terra, nel regno del male, accompagnato dai versi originali dell'opera
16 june
09:50 - 10:10
Content Creators
Popular P(OP) Stars: An Astrological Analysis of Events and Personalities in Pop Culture
On August 28, 2003, in New York City, Madonna and Britney Spears exchanged a kiss on stage at the Video Music Awards. Twenty years later, on January 11, 2023, Shakira released a song against her ex-husband Pique. The rest is Rolex, Twingo, but above all, history. The last two decades have been marked by unforgettable events that fall under the label of POP CULTURE. Isabella Premutico, aka @ilmerdoscopo, a sagacious Capricorn, traces a timeline of the most iconic pop events of recent years, analyzing the astrological aspect of all the involved protagonists.
Speaker
Ilmerdoscopo 16 june
09:52 - 10:00
Movie Area
Loop
In this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again.
16 june
09:55 - 10:30
Startup Stage
Future of Food & Agriculture
Expert on stage:
Thomas Waldmann
Start-up & Venture Manager - Würth Elektronik
Alessandro Annovi
Innovation and Strategy Manager - CIRFOOD
Antonio Iannone
Founding Board Member - AgriFood Italia
Matteo Mingardi
Chief Innovation Officer - Pelliconi
Thomas Waldmann
Start-up & Venture Manager - Würth Elektronik
Alessandro Annovi
Innovation and Strategy Manager - CIRFOOD
Antonio Iannone
Founding Board Member - AgriFood Italia
Matteo Mingardi
Chief Innovation Officer - Pelliconi
16 june
10:00 - 10:20
Start the Future
Women and Tech: The Other Side of the Music Industry
The world of music is often imagined as an artistic context where talent prevails, simplified to the reality of the stage and imagined as a somewhat undefined environment. However, making music means following creative and technical paths, especially when dealing with production. And in this framework, how many women are there? Alessandra Micalizzi, SAE professor, and Elasi, producer and co-founder of the POCHE collective, will delve into the gender disparity present in the music industry, and even more specifically in electronic music and production. By combining a more academic perspective based on data with the direct experience of those who make and live music every day, they will attempt to reconstruct the Italian landscape, its potential, and its peculiarities.
speaker
PhD, psychologist, sociologist, SAE Institute lecturer Musician / Producer / Poche Cltv Co-Founder
16 june
10:00 - 10:20
Book Presentation
A Comprehensive CX Roadmap: Strategies for Delivering Exceptional Customer Experiences
The book provides a concrete and applicable roadmap for building a memorable Customer Experience. The text avoids unhelpful simplifications and already known examples to delve deep into showing not only what steps to take to build a Customer Experience and customer-centric culture, but also the paradoxes of this discipline and, above all, the great complexities to overcome. It explores the omnichannel Customer Journey, now necessary for all activities that also have physical stores, but the book is also suitable for online-only activities. The book guides the reader on a journey starting from the Vision and principles of Customer Experience, through building the customer promise. We then look at how to define a Buyer Persona and what to consider when building a valuable experience, and dedicate a part of the book to the omnichannel Customer Journey: how to map it, build it, and improve it. We give great importance to omnichannel, also exploring its complexities, such as the transition between touchpoints, the much-desired Single Customer View, and the last-mile delivery issues, a very hot and debated topic among companies today. The book is a complete manual for those who want to build or improve the Customer Experience in their company. Interviews with CX Managers in companies such as Nespresso and Generali complete the book.
CX Designer at Content University
16 june
10:00 - 10:20
Startup Showcase
Artificial Intelligence and the Future of Work
Research by the World Economic Forum estimated the number of jobs eliminated by artificial intelligence at more than 85 million by 2025, but the balance is positive, in fact on the other hand it will create nearly 100 million. Which professions will disappear and which will emerge? In this talk we will discover the emerging professions related to artificial intelligence that will be increasingly sought after in the next decade.
CEO @ProfessionAI
16 june
10:00 - 10:20
Future of Open Innovation & VC
Business Angels: Expanding the Venture Capital and Informal Venture Capital Landscape
Moderated by Giovanni Strocchi.
This panel will explore the growing role of business angels in the venture capital and informal venture capital ecosystems. The panelists will discuss the unique advantages and challenges of working with business angels, and provide insights into the latest trends and developments in this area. Attendees will learn about the benefits of partnering with business angels, as well as practical strategies for finding and engaging with potential investors.
This panel will explore the growing role of business angels in the venture capital and informal venture capital ecosystems. The panelists will discuss the unique advantages and challenges of working with business angels, and provide insights into the latest trends and developments in this area. Attendees will learn about the benefits of partnering with business angels, as well as practical strategies for finding and engaging with potential investors.
16 june
10:00 - 10:20
Movie Area
Il mio vicino è un orso
A rare family of Marsican bears descends from the Italian Apennines to the charming village of Villalago in search of food in the local orchards. To most people this might cause concern, but to the residents of Villalago it is quite a different story.
16 june
10:00 - 10:20
Innovation Policies
Regulatory challenges in the digital markets
16 june
10:00 - 10:30
Creators Live
WMF 2023: meet the creators from the call
16 june
Free Training
L'influencer marketing nel tuo piano strategico
16 june
10:00 - 12:00
OVHcloud & Seedble Arena
Networking & Community Breakfast - InnovUp
16 june
10:20 - 10:31
Movie Area
Sensei Ni Rei
Luigi, a teenager from the Roman suburbs, loves karate, which is both sport and discipline for him. One evening, at the end of training, he finds a friend waiting for him. The next morning Luigi has a competition that he does not want to miss, but Tommaso asks him to spend a few hours of the evening with him
16 june
10:20 - 10:40
Accessibility
Web and social network accessibility: the Rai commitment between challenges and opportunities for true social inclusion
Accessibility of digital communication is a right of people with sensory disabilities and an opportunity to really get a message across to everyone, promoting inclusion and social innovation with the power of tools such as the web and social media. We will share with you Rai Public Utilities-Accessibility's experience in these areas, explaining how we operate and how, with small steps, you too can communicate in a more accessible way!
Funzionario
Accessibility Manager @Rai Pubblica Utilità Web e Social Expert Access Service @Rai Pubblica Utilità
16 june
10:20 - 10:40
AI Marketing & Plenary
The new inflationary era of generative AI.
We are entering the new inflationary era of generative artificial intelligence. From machine-generated text to synthetic images to autonomous agents, the cultural and strategic horizon opened up by the development of artificial intelligence is now generative in nature (no longer just extractive and predictive). This is an epochal, not episodic, shift in our civilization towards new paradigms of production, organization, and communication. We will explore these new "uncanny" (both sexy and risky) valleys between philosophy, engineering, economics, and the world.
16 june
10:20 - 10:40
Work, HR & Digital Skills
Transformative Experiences and Positive Emotions to Define the Future of Work
We will explore how transformative experiences and positive emotions can be used to define a more human-centered future of work. Drawing on research and case studies and trying to address the challenges of today's workforce, we will see how an approach focused on worker well-being can improve productivity and job satisfaction by redefining the contours of the ways in which we communicate, collaborate and do participatory innovation. Through the use of transformative experience design, we will explore how we can create a work environment that fosters positive emotions and a culture of collaboration and success.
Partner | Human Capital
Deloitte Consulting 16 june
10:20 - 10:40
AI for Government
A Global New Deal and Social Contract for the Age of Artificial Intelligence
In this speech, I will discuss how we can create a new social contract for the age of artificial intelligence (AI), based on the principles and practices of the Social Contract for the AI Age initiative. I will explain why we need a global agreement to ensure that AI is used for good and not evil, and how we can foster cooperation and innovation among countries, sectors, and individuals in the AI age. I will also share some examples of how AI can contribute to sustainable development, inclusive growth, and human dignity.
16 june
10:20 - 10:40
Book Presentation
Tribal Mindset: what it means to think in terms of tribes. How companies can create, engage and excite today's tribes
The Internet and new technologies have made it even easier to create communities and other forms of aggregation. Thus making the concept of tribes extremely attractive to today's businesses, large and small. Every day we all interface with different tribes, some of which we are a part of, some we admire, others we are intrigued by or disquieted by.
Co-Founder at Human Centric Group LTD
16 june
10:20 - 11:00
Blockchain & Crypto
Cryptocurrencies for Social Inclusion
The utilization of Bitcoin and other cryptocurrencies to improve social inclusion and financial education.
Manager - Entrepreneurship & Special Projects
PROMIPYME RD 16 june
10:20 - 11:00
Google Ads
English
YouTube Ads: Increase consideration of your business and generate performance on YouTube
With more than 2 billion active users worldwide, YouTube is an effective platform for businesses of all sizes. In particular, Video Action campaigns allow you to optimize your video strategy for actions specific to the lower end of the marketing funnel, including clicks to the site, lead generation, and sales. In this session, we will look at how to identify target audiences, optimize campaigns, and craft creative geared toward achieving performance goals.
YouTube Ads Product Lead @Google
Google 16 june
10:20 - 11:00
Climate Change
Sustainability is female. How are climate change and gender inequality linked?
Data is telling us that climate change aggravates inequalities and the "gender gap".And although women are underrepresented in decision-making positions, many of the so-called sustainable choices also become women's responsibility. In this session we will explore how climate change is affecting gender equality and what are some of the possible solutions.
Founder, Expert
CEO and Founder Sostenibilità Italiana, Expert@European Commission 16 june
10:20 - 11:00
Innovation Policies
The Role of Universities in the Revitalization of the Country
Chancellor
Bocconi University 16 june
10:20 - 11:00
Legal Tech
Obligation or truth? The subtle difference between free or conditional consent in digital marketing 3.0
Personal data is the new black gold: after mining and refining it, it can be monetized. There are two main players: companies: they need increasingly accurate data to intercept their target audience by optimizing advertising budgets. users: often unaware of the value of their data and attracted by the offers accessible in exchange for it The guidelines on consent and those on cookies state that personal data cannot be a bargaining chip: consent to its provision cannot be extorted or conditioned in any way. Consent, however, could be said to be unconditional if the user has an equivalent service available that he or she can obtain without the provision of the data. Is it permissible, then, to allow access to content in exchange for subscribing to a newsletter? Can payment for a service be said to be an equivalent alternative to the provision of data? On what perimeter can a company's marketing activities play out, without clashing with what the legislation states?
Counsel
Lawyer at Polimeni.Legal 16 june
10:20 - 11:00
TikTok
Grow with TikTok: harness the power of Spark Ads with a full funnell strategy
The video recording of this event is not available.
16 june
10:20 - 11:00
SEOZoom
SEO Audit step by step: identify all critical areas of the site, from technical to strategic
Traffic drops, growth difficulties, or something else: what is the problem that worries us the most and prompts us to analyze our site? The talk will try to walk us through the definition of an SEO Audit step by step, starting with determining the priorities of the issues, also with respect to their real impact on the project, and then investigating in depth some purely technical aspects and those that are instead real errors in strategy.
CTO
SEOZoom 16 june
10:20 - 11:00
Start the Future
Einstein Telescope: a Resource for Research and for the Territory
Listening to the cosmos from underground: that's the project of the Einstein Telescope (ET), an underground detector for gravitational waves that will further expand our knowledge of the universe. It is a large European research infrastructure, with candidate sites including the Sos Enattos mine in Sardinia, Italy, and will act as a driving force for the development of new knowledge and technologies for research, as well as for the growth of the community and the territory that hosts it.
Research manager @INFN, International coordinator of the Einstein Telescope scientific collaboration and coordinator of ETIC project
INFN 16 june
10:20 - 11:00
Digital Strategy
Come il Conversion Marketing di Boraso ha supportato Pittarosso nel suo percorso di crescita facendolo diventare leader di mercato
Parleremo di SEO, Digital ADV, Automation e tutti gli elementi che accelerano la conversione.Quando ben eseguita una strategia di Marketing digitale volta alla conversione porta benefici a tutta l'impresa: ne è un caso Pittarosso, che dal 2019 si è affidato a Boraso per intraprendere un percorso di crescita continua che si è sviluppato in attività multidiscplinari.
SEO Senior and SEO Strategist @Boraso
Boraso SRL Digital Manager
Digital Manager @ PittaRosso Digital Consultant
Digital Consultant @ Boraso 16 june
10:20 - 11:00
AI Tools
Trash or Cash - What if you already have customers? Strategy for companies with B2C targets
Are contacts from former customers or unsuccessful negotiations trash or a gold mine? Every company has a large amount of contacts in their internal databases, collected over years of work and activity. Discover how to best leverage an important asset that you already have but are not yet valorizing. Through marketing, automation, and artificial intelligence, it is possible to strategically use internal databases, transforming them into a valuable potential for new business opportunities.
Ceo
Across srl 16 june
10:20 - 11:00
Tech for Business
Not in the Paintings but Through the Paintings: Dynamics and Learning of Art History in the Era of Augmented Reality
At the beginning of the new millennium, the transition to digital technology has led to a change in our parameters of life, relationships with ourselves and others. The shift has affected the collection and learning of information. The diffusion of smartphones and the increase of social media have involved the sound and visual scene. With the disappearance of supports, music has become mere background noise. Similarly, the perpetual flow of images forces us to rethink our role as active viewers. We look at everything without seeing anything. The first to account for this mass distraction, which is one of the major side effects of digitalization, are those who work in the field of art. Artists, curators of the cultural heritage of the country, and art historians all need to urgently assess what art history is today and how to use new media to understand and disseminate it.
Professor
Università degli Studi Guglielmo Marconi Docente
Lecturer in Art History @Unimarconi 16 june
10:20 - 11:00
E-Commerce Kit
Lead Generation for a B2B eCommerce in Traditional Services for SMEs: The F2D ft Queryo Case Study
F2D is an eCommerce in the HR (payroll) and accounting field established in 2020. We will analyze the defined marketing plan and the tools used with a particular focus on paid advertising, thanks to the support of Queryo. Competencies, team, timing, and costs of an evolving project, with constant attention to data analysis and monitoring. This is an excerpt of experience in favor of courageous entrepreneurs who are facing the difficult challenge of starting a start-up or a digital strategy.
CEO
F2D srl 16 june
10:20 - 11:00
Digital Tools
Unposted & Declassified
Secrets, mistakes, and white lies that digital agencies, marketers, and consultants would never reveal to entrepreneurs, startups, and brands. Are you one of them and don't want to risk wasting time and money? Don't miss this revealing speech!
CEO
CEO, Head of Marketing & Innovation @Web To Emotions Social Media Manager & Copywriter Senior @Web To Emotions
IG Specialist & Content Creator @Web To Emotions
16 june
10:20 - 11:00
Future of Open Innovation & VC
Female Investment: Diversity for Growth and Development
Moderated by Stephanie Melodia.
Join a panel of leading female investors who are at the forefront of reducing the gender gap in innovation and business. In this discussion, we'll explore how diversity in investment can lead to greater growth and development, and highlight the experiences and insights of successful female investors who are breaking barriers and making a difference. Don't miss this opportunity to learn from and connect with inspiring women who are shaping the future of investment and entrepreneurship.
Join a panel of leading female investors who are at the forefront of reducing the gender gap in innovation and business. In this discussion, we'll explore how diversity in investment can lead to greater growth and development, and highlight the experiences and insights of successful female investors who are breaking barriers and making a difference. Don't miss this opportunity to learn from and connect with inspiring women who are shaping the future of investment and entrepreneurship.
Managing Director
PranaVentures 16 june
10:20 - 11:00
Politics in Tech
GovTech Connect: Promoting digital transformation and green transition in Europe through innovative GovTech solutions
In collaboration with:GovTech Connect - European Commission
Founder
Inspiring Futures 16 june
10:20 - 11:00
Web Analytics
Everything you know about Funnel is false - How to design an effective digital strategy between messy middle and AI
From the introduction of the 'messy middle' model to the advent of AI, the customer journey and user expectations have evolved and diversified, leading to a review of marketing strategies and objectives. Through real-life cases, we recount how we need both a horizontal vision that understands the different influences the user is subjected to in their purchasing decisions, and a vertical vision that knows how to govern the increasing complexity of channels.
Head of Operations
Pro Web Consulting - Cerved Group S.p.A Head of SEO
Head of SEO di Pro Web Consulting - Cerved Group S.p.A 16 june
10:20 - 11:00
UX
UX in an AI world. Between compression and expansion: time zero and the end of projects
In a snap (in a prompt), I have wireframe cues, custom icons, the UI automatically generated. I have interview questions and "synthetic" user responses. With the speed of actions changes the expectation of precision and accuracy, the power of intentions, the scale of ambitions. How to accomplish this while keeping people at the center? In a process of zooming out, time compresses, projects expand. We will talk about how we try to change work in UX, starting now
Partner e Head of UX, Conflux
conflux 16 june
10:20 - 11:00
E-commerce
Boosting Sales in 60 days with magnews and Floox's S.M.A.R.T eCommerce model: the Sicily Addict success story
In this pitch, we'll explore how it is possible to automate eCommerce sales in just 60 days using magnews flexible platform combined with Floox's S.M.A.R.T eCommerce model, an acronym that stands for Small, Marketing Automation, Results and Time, which helps small to medium-sized businesses to boost their eCommerce results. We'll analyze the effectiveness of this strategy by examining the success story of Sicily Addict, the first online bakery and rotisserie that has already won the trust of over 55,000 customers in both the B2C and B2B markets.
CEO - Head of Business Development
Floox.it SB & 7Ads.it SB Channel Sales Manager
magnews 16 june
Space Economy
16 june
10:30 - 11:00
Cooperative Ecosystem
Opening of the National Coopstartup Meeting
16 june
10:30 - 11:00
Startup Stage
Future of Learning & Education
Expert on stage:
Anamaria Meshkurti
Head of Marketing, Communications, Engagement - Fongit Geneve
Enrico Poli
Director - Zanichelli Venture
Filippo Zanetti
Founding Partner - Edutech District
Alessandro Sartorelli
Senior Innovation Consultant - H-Farm
Andrea Lorenzin
Sourcing Specialist - EIT Digital
Anamaria Meshkurti
Head of Marketing, Communications, Engagement - Fongit Geneve
Enrico Poli
Director - Zanichelli Venture
Filippo Zanetti
Founding Partner - Edutech District
Alessandro Sartorelli
Senior Innovation Consultant - H-Farm
Andrea Lorenzin
Sourcing Specialist - EIT Digital
16 june
10:31 - 10:40
Movie Area
Nica
An ordinary awakening in a bare but playful house. A little girl and a father. Their last matti- na together. A sudden farewell. An abandonment lived without any sadness, yet another game, yet another hide-and-seek where they learn to find each other.
16 june
10:40 - 10:54
Movie Area
Il segreto di Nina
Nina is a sensitive girl, living loneliness and suffering. Everything seems to go bad, but she got a special way to escape the pain.
16 june
10:40 - 11:00
Work, HR & Digital Skills
How to create a successful Martech Unit and bridge the gap between strategy and technology
More and more companies and agencies are considering starting a Martech Unit to act as the glue between the strategic and technical areas. In this talk, we will discuss the skills gap between these two areas; why and how a Martech Unit can help bridge it; what skills are required of Martech professionals; how to build a strong team; and how crucial it is to invest in people training by structuring professional development programs together with human resources.
Martech Director - Omnicom Media Group Italy
16 june
10:40 - 11:00
Content Creators
Social Media and Eating Disorders: How Does Self-Perception Change in the Era of On-Life?
Today, it is impossible to imagine a world without its digital dimension. We are constantly bombarded with external stimuli that become our point of reference and that we try to imitate on a daily basis. The first step in understanding the complexities of the period we live in is to recognize the impact that all of this has on us: this self-awareness and awareness of what we are using can lead to a more appropriate and functional use of social media. What role do social media play in all of this? What impact do they have on our perception of our bodies? How do brands talk about body, food, and weight, and what does this have to do with eating disorders?
Founder & President di Animenta | 100 Forbes Under30
16 june
10:40 - 11:00
Book Presentation
WhatsApp Business: Create Your Strategy, Automate Conversations, and Get Real Results
In 2018, Meta launched the WhatsApp Business application and tested its version for large companies through a pilot program. Since their debut, WhatsApp Business solutions have evolved. Meta has made its products for businesses increasingly sophisticated, adding features and opening the doors to its APIs for large-scale communications for all businesses. We will see what the fundamental aspects are for using the app strategically and turning conversations into conversions.
WhatsApp Marketing Expert
WhatsApp Marketing Expert WhatsApp Marketing Expert
WhatsApp Marketing Expert 16 june
10:40 - 11:00
AI Marketing & Plenary
From Artificial Intelligence to Artificial Communication
Today's machine learning algorithms process data and handle information radically differently from the human mind: this difference is not a weakness, but the reason for the success of these technologies. Advanced algorithms have not learned to become intelligent, but to do something else that humans do on the basis of intelligence: they have learned to participate in communication, as Esposito explains in his book "Artificial Communication" (Bocconi University Press).
Professor
University of Bologna 16 june
10:40 - 11:00
Startup Showcase
Why we are YUS, Your Unique Spot in the world. Because Uniqueness really does make a difference!
During the meeting, the Yus Generation® Project will be presented through the words of the direct creator, Dr. Federico Ferrari. He will talk about how the idea of people's uniqueness was born, how to bring it out, and how to develop it. And finally he will talk about the future he and his team envision. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance, as Walt Whitman said, of contributing a verse.
CEO & Founder
Il Cerchio della Vita s.r.l. / Yus Generation® 16 june
10:40 - 11:00
Accessibility
Inclusive app for deaf people
What applications can a deaf person use in an emergency situation? Presentation of the two main ones: "Where Are U" and "Municipium". How they came about , how they work, what support they are able to give to the deaf person in distress. The importance of collaboration and interaction of other institutional bodies such as, in particular, Fire Department, Law Enforcement, Local Police .
16 june
10:55 - 11:10
Movie Area
L'uomo lupo
Andrea, a boy suffering from schizophrenia, lives his life between the affection of the people who love him and have come to know him, and the distrust and hostility of those who see in his suffering only a reason to marginalize him. This hostility will translate tragically when during a TSO, the people deputed to take charge of his suffering show him all the violence of indifference.
Based on the story by Andrea Soldi.
Based on the story by Andrea Soldi.
16 june
11:00 - 11:05
Mainstage
16 june
11:00 - 11:10
Start the Future
Annunci Lerci
Un giornale che si rispetti, e che sa mantenersi con le sue forze, necessita di una fonte di reddito fissa e costante. È così che sono nati gli annunci di Lercio, i più affidabili e apprezzati di tutta internet.
16 june
11:00 - 11:15
Startup Stage
How startup have to structure to grow, scale and exit Powering tomorrow, today
Great ideas are rarely enough. They may be implemented by talented teams and directed by innovative leaders, but the growth trajectory requires the constant evolution of new skills, infrastructure, and future planning.GROW with SAP for Scaleups help future-proof your growth. Structure your business with best practices, automate transactions, and scale your operations.
16 june
11:00 - 11:20
Pool Stage
Concert
16 june
11:00 - 11:20
Future of Open Innovation & VC
Necessity Risk and Incentive- The ingredients for an innovative Economy. The Israeli Case Study
16 june
11:00 - 12:00
Creators Live
Quattro chiacchiere live!
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Content creator
Content Creator | D&I Testimonial | Gender&Inclusion Editor The Wom 16 june
11:00 - 13:00
Space Economy
Workshop and pitch roulette
Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.
16 june
11:00 - 13:00
Cooperative Ecosystem
Business Speed Date - The comparison between startups and between startups and outsiders
16 june
11:05 - 11:30
Mainstage
Live Dj Set
16 june
Free Training
Cosa funziona su Instagram? Esempi, best practices e aggiornamenti per gestire al meglio il social piú tiktokizzato della storia
16 june
11:30 - 11:40
Mainstage
Influencer marketing and new strategies through the Creator Economy
A collaboration between Luca Gervasi, one of the most beloved content creators of the moment, and Monge, a major Italian petfood brand. Luciano Fassa, Monge General Director, and Lucia Lusetti, Marketing Manager, tell on the Mainstage the match between Creator Economy and petfood, as a trigger to develop new marketing strategies and expand brand awareness via social media.
16 june
11:30 - 12:00
Pool Stage
Music broadcasts
16 june
11:40 - 11:50
Mainstage
Project management for innovation
In an ever-changing world, the constant common denominator of any innovation is proper and effective project management. ISIPM has always been the point of reference for Italian project management professionals. A clear, precise and transversal methodology that accompanies and supports any form of technological and social innovation.
16 june
11:50 - 11:55
Mainstage
WMF Award Social Commitment to Flooded Cooperatives of Romagna.
Legacoop, an association representing Italian cooperatives, in continuity with the goals and mission that animate its work, is awarding the prize to the farm laborer cooperatives in the Ravenna area (CAB Terra - Ravenna; CAB Massari - Conselice; CAB Bagnacavallo and Faenza - Bagnacavallo and Faenza; Agrisfera - Ravenna; CAB Campiano - Ravenna; CAB Fusignano - Fusignano; CAB Comprensorio Cervese - Cervia) for the act of generosity shown in having their fields flooded to save Ravenna and the surrounding area from the flood emergency that occurred in May 2023.
16 june
11:55 - 12:40
Mainstage
Guest of Honor
Sir Tim Berners-Lee discusses the evolution of the web, highlighting the impact of generative AI and discussing how the society should responsible use technology. Talking with our CEO and Chairman Cosmano Lombardo, Sir Tim Berners-Lee will share the inspiring story of his journey as the inventor of the World Wide Web. He will discuss his vision and the challenges he faced during his career.
16 june
12:00 - 12:45
OVHcloud & Seedble Arena
Come gestire i processi di innovazione partendo dalla costruzione del tuo need
COO & Innovation Advisor
Seedble srl 16 june
Free Training
Una boomer su TikTok. Oltre 200 giorni di studi, appunti e idee per le aziende. Cosa ho imparato e cosa doveste sapere
TikTok funziona? Si vende? Io non ci vado, ci sono solo balletti! In oltre 200 pagine di appunti, script efficaci, linguaggi ed esempi, ho salvato e analizzato oltre 1000 contenuti. Li vedremo insieme per comprendere quali regole base dovrebbero seguire le aziende e quello che, nel pratico, dovrebbero sapere.
16 june
12:00 - 13:00
Pool Stage
DJ Set
16 june
12:00 - 13:10
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand, exclusively dedicated to investors and open innovation stakeholders.
16 june
12:30 - 13:00
Creators Live
16 june
12:40 - 12:50
Mainstage
Policies to guide Artificial Intelligence
Innovation runs fast and scares, especially when it affects very sensitive aspects as it does with AI. What is the role of the policy maker? Not to curb it, but to help society give itself rules to co-exist democratically with technology. Anna Ascani, Vice-President of the Italian Chamber of Deputies, tells about the commitment of Italian and European institutions in the direction of strong investments in training to understand and make the best use of these technologies.
16 june
12:50 - 13:00
Mainstage
Decoding the future of AI and Digital Experiences
In a world that is rapidly transforming through technological advancements, we need to look beyond the present and embrace the possibilities of the future. Let’s challenge conventional thinking as we envision a future where AI collaborates seamlessly with humans, transforming industries and empowering humanity to achieve more. Microsoft and Open AI are at the forefront of shaping a better, more inclusive future with new digital experiences.
16 june
13:00 - 13:10
Mainstage
The future of Made in Italy: sustainability, digitalization and advanced technologies
Innovation and excellence is a combination that is becoming increasingly common in the Italian market, particularly through the efforts of the Italian Agency for Foreign Trade (ICE). Startups, SMEs and large companies that share a common feature, excellence and the will to innovate, which, thanks to the support of institutions, bring the quality and know-how of Italian companies all over the world.
Central Director for Export Sectors
Ice Agency 16 june
13:00 - 13:20
Startup Showcase
Antsy - Psychology and Coaching: the app to talk to the right specialist right when you need one!
Did you know that less than 10% of people ask for help? About 9 out of 10 Italians suffer from stress but consider it a "normal" condition. We only turn to an expert when everything falls apart, following critical episodes. Being able to incorporate emotional support into our daily lives will allow us to change the way we look at things, the approach to life at the right time. With Antsy, this is finally possible: whenever, wherever, and for as long as you want.
Founder
Founder @Antsy s.r.l. 16 june
Free Training
Hacking TikTok: un duetto tra GenZ e GenY per sviscerare tutto quello che non avete ancora capito sul Social del momento
Una giovane e frizzante content creator ed un navigato e concreto digital marketer ci conducono in un viaggio all'interno della piattaforma più discussa del momento, in modalità "duetto". Un focus su strategia e tattica, su algoritmo e discovery engine, su creator e aziende, su contenuti virali e campagne adv, il tutto condito da una dose massima di praticità. Perché per capire un fenomeno così complesso bisogna guardarlo da più punti di vista. O, almeno per cominciare, da due.
16 june
Space Economy
16 june
13:00 - 14:40
Pool Stage
Music broadcasts
16 june
13:10 - 13:20
Mainstage
Join Latvia on its way to becoming an international innovation hub
The new economic planning period from 2021 to 2027 in Latvia is focused on supporting innovation in high value-added industries through a strategy known as smart re-industrialization. This strategy serves as the foundation for research, development, and innovation involving various stakeholders from the public, academic, and private sectors.The strategy identifies five high value-added industries: Bioeconomy, Biomed and Biotech, Smart materials, Engineering, Smart energy and mobility, and Information and Communication Technologies. In the coming years, there will be increased concentration of innovation and science within these industries, accompanied by efforts to boost human capital and establish more technology transfer and export support mechanisms.Attracting foreign direct investments to these industries is a top priority, facilitated by initiatives such as the Green Channel. The government, in collaboration with partners, is working to make Latvia an attractive location for entrepreneurship, research, idea development, testing, and global market entry, in order to maintain a highly competitive innovation environment.Significant efforts have been made to accelerate the development of the local startup ecosystem, and recently, there has been a growing focus on the role of state-owned enterprises in the overall innovation ecosystem. Latvia aims to join international research hubs like the European Space Agency (ESA) and the European Council for Nuclear Research (CERN). Additionally, Latvia seeks to become a proactive launchpad for innovation in DeepTech, 5G, and Precision Medicine, playing a crucial role in transforming the country into a globally recognized hub for knowledge and solution development.
16 june
13:10 - 13:40
Future of Open Innovation & VC
CDP Venture Capital Accelerator Network: Boosting Italian Startups with a Nationwide Network of Partners
Moderated by Stefano Molino
This panel will explore the power of the CDP Venture Capital Accelerator Network, which includes over 180 partners and has helped accelerate the growth of 200 startups across Italy. Experts will discuss the benefits of network accelerators for startups and how the CDP Venture Capital Accelerator Network is supporting the Italian startup ecosystem.
This panel will explore the power of the CDP Venture Capital Accelerator Network, which includes over 180 partners and has helped accelerate the growth of 200 startups across Italy. Experts will discuss the benefits of network accelerators for startups and how the CDP Venture Capital Accelerator Network is supporting the Italian startup ecosystem.
16 june
13:10 - 13:55
Startup Stage
Future of Health
Expert on stage:
Sonia Sulzmaier
Managing Partner - Navispace
Annamaria Siccardi
Partner - Club degli Investitori Torino
Floriano Bonfigli
Next Age Acceleration Program Coordinator - AC75
Adriana Piccitto
Associate - Indaco SGR
Sonia Sulzmaier
Managing Partner - Navispace
Annamaria Siccardi
Partner - Club degli Investitori Torino
Floriano Bonfigli
Next Age Acceleration Program Coordinator - AC75
Adriana Piccitto
Associate - Indaco SGR
16 june
13:20 - 13:30
Politics in Tech
La filantropia diventa strategica: i dati per il bene comune
16 june
13:20 - 13:40
AI Marketing & Plenary
English
How to leverage Machine learning & AI for your small business
Today, your small business has the potential to achieve unprecedented results with a limited amount of resources thanks to the vast amount of data available along with the rise of intelligent machines… From launching successful products that meet your customers' needs to generating leads on autopilot, streamlining your customer service and creating smart marketing campaigns. The benefits of artificial intelligence for business are widely debated. However, the way to implement such tools and measure their efficiency remains often perceived by many small business owners as an unsurmountable and complex process. Join this session and I will share with you our step-by-step approach to start leveraging AI in your small business. We will explore the 'dos and don'ts' while deploying an AI strategy in your organization and how to measure its effectiveness.
Data scientist & Conversational AI Expert
Brise 16 june
13:20 - 13:40
Work, HR & Digital Skills
The Future of The Independent Career
Learn why the growing popularity of self-discovery and introspection has led to billions looking for more fulfilling careers and how the future of independent work lies within the depth of your true self.
Designer and Performer
Meg Lewis Fun House 16 june
13:20 - 13:40
Content Creators
Marvel vs DC and other useless fights between Nerds
Why is Marvel so successful, why is DC trudging along? Is the MCU really the first shared universe and how does all this pop reflect on the figure of the Nerd today?
Ospite
Writer, Reporter and Content Creator 16 june
13:20 - 13:40
Accessibility
Radio Kids and Rai Accessibility present "The Cosmic Egg": accessibility and inclusion in a children's tale
The experience of producing a fully accessible children's story: from a story, written by Andrea Socrati and born out of the experience of the Omero State Tactile Museum, whose protagonists are four young people, two of whom are blind, Radio Kids has produced an adaptation in audio story that Rai Pubblica Utilità has translated into video with Italian Sign Language, subtitles and images. We present it to you as a preview!
Funzionario
Accessibility Manager @Rai Pubblica Utilità self employed
Expert in accessibility and inclusive pedagogy of art and cultural heritage 16 june
13:20 - 13:40
Start the Future
The Riders' Land as a promotional driving force for the territory
The video recording of this speech is not available.
The Riders’ Land is that geographical area, nestled on the border between Romagna, Marche and the Republic of San Marino where motors and two wheels have always been much more than just a passion. The champions who were born and raised right here, the numerous motorcycle manufacturers and legendary circuits concentrated within a few kilometers contributed to the creation of a mystical halo around this land and they generated numerous opportunities for development and promotion.
The Riders’ Land is that geographical area, nestled on the border between Romagna, Marche and the Republic of San Marino where motors and two wheels have always been much more than just a passion. The champions who were born and raised right here, the numerous motorcycle manufacturers and legendary circuits concentrated within a few kilometers contributed to the creation of a mystical halo around this land and they generated numerous opportunities for development and promotion.
CEO
CEO and founder Moab S.r.l 16 june
13:20 - 13:40
Book Presentation
Storytelling and Creative Writing
How storytelling is influenced by creative writing (and vice versa).
16 june
13:20 - 13:40
Startup Showcase
Plateapp
Plateapp è una app gratuita che semplifica la vita degli automobilisti. Offre servizi per la gestione delle scadenze e la manutenzione dell'auto.Allows search for people by their car license plate and interaction between users. Features an auto blog and provides information from the automotive world.
16 june
13:20 - 13:40
Digital Tools
From the Fundamentals of Influencer Marketing to Action: How the Impact.com Platform Can Help You Do It
In an era where traditional advertising is less successful with the public, influencer marketing has emerged as a reliable way to maintain authenticity, promote brand awareness, and increase revenue. Whether you're a beginner or an expert in the influencer marketing game, impact.com will guide you through the fundamentals and best practices that you can implement to get the most return from your influencer marketing initiatives.
Enterprise account executive
Enterprise Account Executive @Impact.com 16 june
13:20 - 13:40
AI Tools
Unleashing Your Creative Potential: The Power of Prompt Crafting
escription: Discover the power of prompt crafting and how it can help you unlock your full creative potential. Contents.com will share valuable techniques to help you create the perfect prompts for AI. Get ready to ignite your imagination and take your content game to the next level!
Country Manager Italia at Contents.com
16 june
13:20 - 13:40
Movie Area
Le buone maniere
Mimmo Savarese, 50 anni, è stato il più grande telecronista sportivo della sua generazione. Oggi che la carriera è in declino, ha l’opportunità di ritornare in auge grazie ad un’insolita offerta di lavoro, che nasconde in sé l’occasione di vendicare magistralmente un drammatico torto subito da bambino. Riuscirà a rivalersi sulla vita con il talento che maneggia meglio: l’esercizio della parola.
16 june
13:20 - 14:00
Blockchain & Crypto
Bitcoin Is Financial Freedom for the Global South
This keynote explores economic injustice and banking infrastructure gaps across the Global South (Africa, South America, India) and discusses how Bitcoin is helping communities fight inflation, escape poverty and build wealth over time. We will discuss some of the Global South's most innovative Bitcoin payment start-ups, and the regulatory outlook in select countries. This talk features select stories from Bitcoin In Africa Show episodes.
CEO
CEO of Mango Digital Strategies 16 june
13:20 - 14:00
Google Ads
Offline conversion and value bidding: how to generate ROI from lead generation campaigns
Sometimes generating leads at the lowest cost per contact is not the best solution. So how can I optimize my campaigns based on the actual quality of the leads? The simplest solution is to import conversions generated offline, thanks to the leads collected, into Google Ads. What about when importing conversions is not possible? In this session we will explore both how to import offline conversions and some alternative solutions.
Head of advertising
MOCA Interactive 16 june
13:20 - 14:00
E-commerce
Digital Single Market, Georeferencing, and Metaverse. Regulatory and instrumental innovation: what to expect in the coming months.
Director
Executive Director - ISLC Università degli studi di Milano Associate - IT/IP Dep. (AI, Blockchain, Metaverse and Data Governance)
Associate @ Perani Pozzi Associati - Perani & Partners S.p.A. 16 june
13:20 - 14:00
Web Analytics
GA4 + BigQuery + A.I.: the triptych of wonders
Nowadays we talk more and more about AI and its applications in various fields: this time it is the turn of Data Analysis! We will see how to use data from GA4, integration with BigQuery and offline data, and finally how to really apply AI to increase revenue and performance of your project.
Ceo
Analytics & CRO Director @Analytics Boosters 16 june
13:20 - 14:00
Climate Change
Planet-Based Diets: The Planet is also saved at the table
The loss of 80% of the richness and diversity of life on the Planet is attributable to what we eat as well as 1/3 of CO2 emissions and 70% of freshwater withdrawals. A food system that is very harmful to the environment is a food system that is also harmful to people's health. How can we reverse this by starting with our habits?
16 june
13:20 - 14:00
Tourism & Travel
Podcast strategy for tourism and hospitality
In a social world that moves faster and faster, how can a tourist destination truly be valued? Nadia Stacchiotti, author of Racconti di Viaggio, one of the most listened to travel podcasts on Spotify, will discuss how tour operators, accommodations, and tourism boards can use audio to increase the visibility of a location and attract new travelers.
Head of digital PR
Head of Digital Pr and podcaster 16 june
13:20 - 14:00
Legal Tech
Metaverse: what legal challenges do corporate entities face in Web 3.0?
The speech is aimed at addressing legal issues related to the entry of a corporate entity into the metaverse. Specifically, the goal is to provide prodromal guidance on entering the metaverse: (a) assessment of intellectual property assets, (b) privacy and GDPR side assessment, (c) assessment of related regulatory profiles, and (d) review of contracting. Next, the goal is to answer some of the questions that arise when deciding to approach Web 3.0, such as: what do I buy when I buy a land? What is the law applicable to contractual relationships in the metaverse? Lastly, I would like to give a focus on the privacy and advertising part and how to be GDPR compliant in the metaverse as well.
Senior Associate - Lawyer
Lawyer at LEXIA Avvocati 16 june
13:20 - 14:00
TikTok
TikTok and the new TV schedule: how to harness the power of video formats
The Internet is Tiktokkizing, and the flow of Tiktok is increasingly resembling a television schedule. That is why the key word for creating a connection with users is Format. Format is a type of video production that dictates precise rules and focuses on horizontal storytelling. The benefits are both user-side and production-side. Stream optimization, constant improvement of the product, recognition and positioning towards users. To build an entertainment format there are rules that Creators, the good ones internalize in their videos. Brands, agencies and anyone who wants to make online content today must know them and apply them to be able to master the platforms' demand for consistency.
Creative Director
Creative Director Studio RF 16 june
13:20 - 14:00
SEOZoom
Keep your site always in shape with 5 simple daily exercises!
Every website needs constant training to be in top shape at all times. As personal trainers of our sites, we need to make sure that our design is strong-to be competitive, agile, able to adapt to external changes-and flexible, to make ever-new connections. Together with the coach of the day we will translate this metaphor into daily exercises to improve each site, between strategic management of the editorial plan, internal linking or enhancement of old content.
Formatrice
Formatrice @ SEOZoom 16 june
13:20 - 14:00
Digital Strategy
Inbound PR: the revolution of public relations in the age of liquid Internet
Head of Innovation
Press Play Comunicazione Srl Sole partner
Press Play Comunicazione Srl 16 june
13:20 - 14:00
AI for Government
Can Generative AI like ChatGPT Ever Be Governed?
Discover how & why the newest technology innovation defies GDPR & EU AI Act regulation and what leadership can do. After a high level review of both regulatory acts, we'll explore the challenges of governing a technology that is evolving at hyperspeed. Learn strategies for reducing risks for businesses, employees and customers.
Founder
aiauditor.com 16 june
13:20 - 14:00
Tech for Business
How Digital Financialization of Your Business Can Increase Your Revenue
Digitalization is the future of the country's economic growth, and part of it is the digital financialization of businesses that require new, more efficient and faster processes to transform their business and grow financially and strategically by dedicating more time to their activity.
16 june
13:20 - 14:00
UX
Dammi i tuoi dati e ti dirò che fare
Utilizzando una dashboard di Looker Studio analizzeremo i dati di traffico di alcuni siti, raccolti attraverso Google Analytics 4 e Google Search Console. Considereremo tante metriche diverse, dalla posizione media su Google alle conversioni, passando per le visualizzazioni di pagina e il tasso di coinvolgimento e vedremo come intervenire, per migliorare la qualità del traffico, l’esperienza utente e in ultima analisi la situazione dei brand di cui i siti sono al servizio.
SEO & Web Analyst
La scribacchina 16 june
13:20 - 14:00
E-Commerce Kit
The Golmar Case: Strengthening the Brand, Improving UX, and Designing a B2B E-commerce with BigCommerce
Strengthening brand identity, facilitating sales operations, and reducing the distance with customers: these were the goals of Golmar, an Italian company specializing in professional hygiene for over 50 years. With the help of BigCommerce, the easy, scalable, and flexible e-commerce platform used by tens of thousands of companies in 150 countries, and with the support of SMC Consulting, the company was able to set up an institutional website and online store to achieve its objectives. Don't miss the opportunity to discover all the technical interventions, approaches, and challenges of the project during our speech.
Business Development Manager @SMC Consulting Srl
SMC Consulting Srl Country Channel Lead / Investor / Advisor
Bigcommerce 16 june
13:20 - 14:00
Sport
Lo sport come valore social(e)
Assoinfluencer, University Professor, Esports Lawyer
Creative director & designer @Blueorange
Lawyer, Sports Judge, Podcaster
Streamer e Creator
CEO
CEO @ DSYRE 16 june
13:20 - 14:10
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Dror Gill
Founder & CEO - Gamdala
Antti Heikkilä
CEO - Acceler8 Venture Builder
Julien Nicholas
Head of International - Euratechnologies
Sandro Bacan
Innovation Lead Italy - Accenture
Dror Gill
Founder & CEO - Gamdala
Antti Heikkilä
CEO - Acceler8 Venture Builder
Julien Nicholas
Head of International - Euratechnologies
Sandro Bacan
Innovation Lead Italy - Accenture
16 june
13:30 - 13:50
Innovation Policies
Un mondo sempre più pericoloso: democrazia vs autocrazia
Journalist, author and documentary writer/producer
Conscience 16 june
13:40 - 14:00
Content Creators
Revolutionizing Content Creation: The Impact of AI on Social Media
Join me as we explore the game-changing impact of AI on social media's content creation landscape. Discover how AI is providing creators with innovative solutions to create personalized, engaging, and relevant content for their audiences. We'll dive into the exciting AI-powered tools available and discuss the opportunities and challenges that come with them, providing insights on how to leverage these advancements for a successful content creation strategy. Get ready to revolutionize your social media game with AI.
CEO / Influencer
JVDB Studios 16 june
13:40 - 14:00
Work, HR & Digital Skills
Future-Proof Your Career: Navigating the Technological Revolution with Confidence
Join us for an eye-opening lecture on the future of work and the working environment. Discover which professions are disappearing and why, and which are most at risk. Learn how to avoid getting left behind and how to develop the skills and competencies that will be in high demand in the future. Explore the challenges faced by contemporary leaders, and the stages of change in organizations brought about by new technologies. Find out who wins in these transformations, and how you can be one of them. Don't wait - take action today and create your future now!
Manager
Technology Strategy & Transformation @PwC 16 june
13:40 - 14:00
Accessibility
In-Visible. Architecture and the visual arts beyond sight.
In-VisiBLe (Inclusive and Innovative learning tool for Visually Impaired and Blind people) is a project funded by the EU's Erasmus+ program focused on educational innovation-thanks in part to technologies-for the inclusion of students with visual impairments in university courses related to the visual arts. The results of the project may also be useful in education and museums, renewing visual arts pedagogy and access to artistic and architectural heritage in an inclusive way.
self employed
Expert in accessibility and inclusive pedagogy of art and cultural heritage 16 june
13:40 - 14:00
AI Marketing & Plenary
Hallucinations and fact checking in language models
In language models such as ChatGPT and GPT-4 a very interesting phenomenon occurs: hallucination, i.e. the tendency to generate incorrect statements. In this talk we will explore this fascinating topic and find out how to mitigate hallucinations using effective 'fact-checking' mechanisms and increase the reliability of AI.
Founder @NeuralText
16 june
13:40 - 14:00
Book Presentation
FLACO talk - Quantum Computing is real - A chat with one of the world's leading experts in quantum computing
But is there or is there not this quantum computer? Of course there is. It is a newborn seedling, though, rather than a mighty oak tree. As imprecise as the old computers of the 1950s, today's quantum computer is not a science fiction dream, but a bet by companies and large research centers. What is it all about? A chat with one of the world's leading experts in Quantum Computing.
Technologist, full professor of physics
Giornalista
Journalist for Wired and Il Sole 24 Ore 16 june
13:40 - 14:00
Startup Showcase
Auto Auction: The Digital Auction House Revolutionizing the Used Car Industry
Would you ever buy a used car on Amazon? Astauto is the first digital auction app that allows you to buy and sell your used and PERISHED car at the best market conditions. All of our cars undergo over 340 mechanical, electronic and body checks. Are you a car dealer? Astauto is the only all-in-one solution to sell and buy used cars systematically WITHOUT FIXED COSTS thanks to effective and automated marketing features.
Founder & CEO
Founder & CEO - Astauto Group Italia 16 june
13:40 - 14:00
Digital Tools
How to do brand storytelling through product campaigns
How to plan a medium-term social media campaign using storytelling from defining a concept to producing it. All the phases of the creation process, the adv campaigns, the results. Case study: Nicky's forest - Sofidel Spain
Founder & Creative Director
Mentarossa Comunicazione 16 june
13:40 - 14:00
Start the Future
Towards an idea of "Society 5.0": the case of Trentino
Building value strategies where the industrial system is the main actor of a change capable of generating the growth of business systems together with their communities. "Centrality of the individual and quality of life", "Sustainable transition", "Trentino 5.0 Society" on these three pillars Confindustria Trento bases the guidelines of the Association to generate innovative knowledge capable of supporting a new development system that has as its sole ultimate goal the person.
President
Confindustria Trento 16 june
13:40 - 14:00
AI Tools
GENERATIVE AI: from game to business tool
AI, Machine Learning, and Generative AI are concepts we have all heard of, as they have pervaded every sphere of our lives; but do we really know what they are all about? In addition to delving into these concepts and seeing the areas of application together, we tell you how we have used Generative AI in a real business context and then wonder and reflect on what our future could be.
16 june
13:40 - 14:00
Movie Area
Venti minuti
Rome, October 16, 1943. At dawn, most Jewish families are awakened by German troops. In a note they are given only twenty minutes to leave their lives. The same happens to Enzo and Lea, but on the Nazi list the names of their children, Cesare and Fiorella are not there. Will they manage to save them?
16 june
13:40 - 14:00
Politics in Tech
Intelligenza Artificiale, Innovazione Tecnologica e digitale per la cybersicurezza nazionale
16 june
13:40 - 14:20
Future of Open Innovation & VC
Building Enabling Investment Frameworks in Italy and Southern Europe
Moderated by Marianna Chillau
This panel will explore the key components needed to build enabling investment frameworks in Italy and Southern Europe, including the use of formal frameworks and tools such as SAFE (Simple Agreement for Future Equity). Attendees will gain insights into the latest trends in the industry, including the regulatory landscape and key drivers of investment decisions. The panel will also discuss practical approaches to designing and implementing an enabling framework that can help investors succeed in this dynamic and challenging market.
This panel will explore the key components needed to build enabling investment frameworks in Italy and Southern Europe, including the use of formal frameworks and tools such as SAFE (Simple Agreement for Future Equity). Attendees will gain insights into the latest trends in the industry, including the regulatory landscape and key drivers of investment decisions. The panel will also discuss practical approaches to designing and implementing an enabling framework that can help investors succeed in this dynamic and challenging market.
16 june
13:50 - 14:20
Innovation Policies
Innovation Diplomacy: the Role of Government in Fostering Innovation
Modera: Alan Friedman
Journalist, author and documentary writer/producer
Conscience 16 june
13:55 - 14:35
Startup Stage
Future of Life On Planet Earth
Expert on stage:
Rika Nakazawa
Global Vice President, New Ventures & Innovation and Head of Sustainability - Americas - NTT
Sabrina Ricci
AI Ecosystem Manager - ESA
Alessandro Braglia
VC - Seraphim Space Ventures
Gianluca Galgano
EY Italy Head of Startup and Venture Capital - EY
Rika Nakazawa
Global Vice President, New Ventures & Innovation and Head of Sustainability - Americas - NTT
Sabrina Ricci
AI Ecosystem Manager - ESA
Alessandro Braglia
VC - Seraphim Space Ventures
Gianluca Galgano
EY Italy Head of Startup and Venture Capital - EY
16 june
14:00 - 14:11
Movie Area
Sensei Ni Rei
Luigi, a teenager from the Roman suburbs, loves karate, which is both sport and discipline for him. One evening, at the end of training, he finds a friend waiting for him. The next morning Luigi has a competition that he does not want to miss, but Tommaso asks him to spend a few hours of the evening with him
16 june
14:00 - 14:20
Climate Change
Greenland was not all green
What is global warming? How is it measured? How do we know what is really happening and what might happen in the future? And, most importantly, what can be done about it? What decisions can we make, in the uncertain environment, for the energy sector, transportation, agriculture, and land use? Starting with the book Greenland Wasn't All Green (Egea), we will take a journey of exploration into climate change to understand what actions we can put in place to mitigate and adapt.
Speaker
Geophysicist and Researcher at Poliedra-PoliMI 16 june
14:00 - 14:20
Startup Showcase
100,000 entrepreneurs anticipating the future are 100,000 business assistants improving the present
The video recording of this speech is not available.
The importance of specialized business assistants has greatly increased. These professionals are a great help to entrepreneurs already looking to the future who want to elevate their business, have more time available and improve their work life balance. YOURAssistant team business assistants are experts in the most important areas and are supportive in developing winning business strategies. Would you like to join our team and become a successful business assistant?
The importance of specialized business assistants has greatly increased. These professionals are a great help to entrepreneurs already looking to the future who want to elevate their business, have more time available and improve their work life balance. YOURAssistant team business assistants are experts in the most important areas and are supportive in developing winning business strategies. Would you like to join our team and become a successful business assistant?
CEO
Founder YOURAssistant and Chairman YOURGroup 16 june
14:00 - 14:20
Book Presentation
HOEPLI - Two of Two - Circular Economy: Ethical Account VS Profit and Loss Account?
The ongoing ecological transition is not only an ethical or moral issue; it is also a huge business opportunity. Today, companies must help solve the problems of the world and their host communities, rather than create them. Andrea Geremicca, Global Sustainability Director of Enel X and Maurizio Vedovati Publisher of Hoepli, through reading Circular Economy Manager and Net Positive talk to us about sustainability, ethnic and gender equality, social equality and human rights. For ethical business and profitable and sustainable growth.
Autore del libro Circular Economy Manager
Hoepli Publisher & Moderator
Hoepli Editore 16 june
14:00 - 14:20
Start the Future
Off-the-beaten-path travel destinations. Innovation and sustainability: best practices from Castelli Romani and Marche
How can lesser-known destinations, far from the more well-known circuits, attract tourists and differentiate themselves in a very competitive tourism market? The problems are many and very often concern the management, the socio cultural and economic context, the marketing choices, no less than the difficulty of finding the adequate economic resources. Castelli Romani and the northern Marche: virtuous examples of sustainability, including economic sustainability, creativity and innovation.
PRODUCT MANAGER
AG INNOVAZIONE ITALIA Titolare attività
Expert of Destination Management and Marketing 16 june
Free Training
IG, Tiktok, Youtube: dai reel agli short video, com'è cambiato lo storytelling sui social nel 2022
16 june
14:00 - 15:00
Space Economy
Workshop and pitch roulette
Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.
16 june
14:10 - 14:30
Content Creators
Being a Woman or Being a Comedian: Stereotypes
The image of women, especially creators and influencers, is still very stereotypical. Emma Galeotti, one of the most recognized faces of TikTok in Italy and beyond, has an exuberant and sharp personality that breaks every mold. Her comedic and spontaneous content often goes viral thanks to the success it has with her followers, who are devoted to her simple and bold tone of voice. Her inspiration comes from memes and real-life situations.
Studentessa, Content Creator
16 june
14:11 - 14:20
Movie Area
Nica
Un normale risveglio in una casa spoglia ma piena di giochi. Una bambina e un padre. La loro ultima matti- na insieme. Un addio improvviso. Un abbandono vissuto senza alcuna tristezza, un ennesimo gioco, un ennesimo nascondino dove imparare a ritrovarsi.
16 june
14:20 - 14:40
Book Presentation
Guest and Customer Experience Professional: Create Personalized Journeys for Every Type of Guest and Customer
The Guest Experience Professional plays an important role in all hospitality service settings, with the primary mission to generate an experience that can be enjoyed to the fullest by guests. The criteria of hospitality updated to modern times are a constant evolution of methods and strategies that require particular attention and adaptation to various situations. From this need arises the idea of this book, which aims to be a guide for creating unique and memorable experiences for guests and customers. In this text, the authors propose a detailed analysis of various aspects, starting from the design of the experience, moving on to its delivery, and concluding with the analysis and possible redesign phase.
Founder @ Hospite
Communication expert, consultant and entrepreneur Manager
ATHospitality di Tita Alberto 16 june
14:20 - 14:40
AI Marketing & Plenary
A journey into the future with generative AI: key concepts, potentials and dangers
The discussion on generative AI continues to be 'hot' and we are inundated with a constant stream of novelties that change scenarios rapidly and profoundly. On the one hand millions of users who are 'playing' with ChatGPT unaware of the nature of the tool, on the other solutions that can transform companies and the scientific world. What will we need to manage the ever-increasing potential of these means, but also the risks involved? We are going on a journey that aims to increase awareness and understanding of all this.
Head of AI
Search On Media Group 16 june
14:20 - 14:40
Startup Showcase
How to use storytelling in B2B
We live in an increasingly complex world, where, however, at the same time the attention span is dropping at a very rapid rate. Those who have to present a new topic and make the audience understand it face enormous difficulties. Storytelling can also help your company and the topic you want to communicate! Find out how to use it and how it works specifically!We will show you how to structure a story in a simple way, how you can intrigue your target audience, and, just in the manner of Steve Jobs, how to turn even the most complicated topic into an exhilarating story!
Consulting
TuttoChiaro 16 june
14:20 - 14:40
AI for Government
L'indifferenza dell'intelligenza...artificiale?
L'indifferenza è un fenomeno che sta diventando sempre più comune in alcune fasce di utenti che usano i social media. Ma cosa significa esattamente? Si tratta di uno stato emotivo in cui le persone si comportano in modo distaccato, non mostrando interesse e coinvolgimento nei confronti degli altri. Può anche significare non esprimere reazioni emotive, come ad esempio la gioia o il sollievo. Questa condizione di indifferenza può essere influenzata da diversi fattori, in funzione delle proposte che l'algoritmo elabora , la necessità di avere una visione limitata della situazione o la percezione di quello che le altre persone pensano. Inoltre, può servire come modalità per nascondere sentimenti sfavorevoli o indesiderati che le persone possono avere nei confronti degli altri utenti della piattaforma. Come utilizzare l'intelligenza artificiale per combattere l'indifferenza?
16 june
14:20 - 14:40
Accessibility
Accessible Culture in Rai Spaces
The Rai CRITS project takes the form of a set of initiatives linked by a single common thread: to create a connection between technology, accessibility and rehabilitation. The Rai Radio TV Museum promotes technological research in order to create new experiential paths for all visitors, with particular attention to people with disabilities. The Beethoven project promotes the value of accessible music through listening systems dedicated to deaf people with cochlear implants and hearing aids.
16 june
14:20 - 14:40
Start the Future
WeareinPUGLIA: destination planning, management and marketing
Apulia is a young and constantly growing destination, thanks to its sea, its culture and the hospitality of its inhabitants. How can we design, nurture and evolve a digital, dynamic and multi-vehicle ecosystem that enables sustainability, sharing and growth in the area, between constantly changing supply and demand?
Innovation Manager
Innovation Manager at A.Re.T. Pugliapromozione 16 june
14:20 - 14:43
Movie Area
La bambola di pezza
Mia ha 16 anni e grazie al suo diario virtuale conosce Tommaso, sensibile, attento, pieno di energia: un principe azzurro che sembra fatto su misura per lei. Ma chi è in realtà Tommaso? "La bambola di pezza" è un corto che fa parte di un progetto transmediale sull'adescamento on-line, presentato in anteprima come evento speciale alla 79^ edizione della Mostra Internazionale d'Arte Cinematografica di Venezia.
16 june
14:20 - 15:00
Blockchain & Crypto
Regulating Decentralized Finance: an approach for Europe
The European Blockchain Association, together with Dentons and Unstoppable Finance has created a model system architecture to overcome information asymmetries in decentralized markets through the use of Decentralized Autonomous Organizations (DAOs), SoulBound Tokens and EU-level oracle frameworks. The approach is followed by a set of policy initiatives aimed to balance innovation and consumer protection while encouraging European leadership in the digital asset space.
Senior Policy Fellow, European Blockchain Association
16 june
14:20 - 15:00
Google Ads
English
Perfecting & Testing Google Ads Responsive Search Ads
Google's Responsive Search Ads (RSAs) are a flexible ad format that can find a balance between marketer control and machine learning. There are many questions on how Google Ads treats RSAs, such as: Should you use pinning? Does your Ad Strenght matter? Does Ad Strenght affect Quality Score? What's the best way to setup RSAs? How can I test them? In this session, we'll examine these questions, and more so you can perfect and test your RSAs.
Co-Founder
PPC Geek & Official Google Ads Seminar Leader, Co-Founder of Adalysis 16 june
14:20 - 15:00
Climate Change
Code Red for the Planet
In 50 years, populations of mammals, birds, amphibians, reptiles and fish have plummeted by 69%. If we are unable to limit the average temperature increase to 1.5°C, climate change is likely to become the main cause of biodiversity loss in the coming decades.
Conservation Director
WWF Italy 16 june
14:20 - 15:00
Tourism & Travel
Hotel: From 0 to Brand
How to transform your property from a generic hotel to a true brand hotel.
CEO at Adrias Online
16 june
14:20 - 15:00
TikTok
Communities that convert on TikTok
How an effective content strategy, constant interaction with users, and a virtuous Creator network can make your brand excel on TikTok. We will talk about community management, emotions, content, users, passion, authenticity, and of course performance. A perfect, variable mix that can take unexpected shapes like that of a colorful Lego brick.
Content Strategist and Creator
TWOW 16 june
14:20 - 15:00
SEOZoom
Why can't AI be friend?
Neither apocalyptic nor integrated: artificial intelligence does not have to scare SEO copywriters, but a responsible and balanced approach is needed to guide and exploit it in the writing process. In the lecture, we will find out what a conscious process of strategic writing can be with SEOZoom's Editorial Assistant editor, which allows us to create content suitable for today's web more effectively and quickly, supporting us throughout the editorial creation and development process.
Content Manager
SEOZoom 16 june
14:20 - 15:00
AI Tools
AI at the Service of Writing: How to Use Artificial Intelligence to Create Effective Web Content.
Writing with artificial intelligence is not a novelty in 2023: technology has been serving people for years to improve productivity and efficiency in writing texts for the web. In my speech, I talk about when and how to use artificial intelligence, between potential and limitations. Let's transform the idea that artificial intelligence "will take away jobs from writers": it will be those who know how to use the technology better who will do it. I look forward to seeing you!
CEO
CEO @Wecontent 16 june
14:20 - 15:00
E-Commerce Kit
How to Create a Highly Profitable E-commerce Project from Scratch and Without a Budget
What if there was a system for creating a highly profitable e-commerce project from scratch and without a budget that can scale and be sold to larger groups after a few years, and that few people know about? Discover how the system works and how to apply it to your next e-commerce project.
CEL
Direttor @Ecommerce School 16 june
14:20 - 15:00
Web Analytics
Reports in GA4 and BigQuery: best practices, case studies, and solutions to problems encountered in implementations for our clients
BigQuery, Google's data warehouse service, is the cornerstone for creating reports in GA4 that are accurate and (really) useful for those doing business online. However, the potential of using GA4 and BigQuery together is often limited by both strategic and operational misimplementations. In particular, we will look at a case study where the correct use of BigQuery and GA4 allowed us to help a major Italian credit institution optimize its conversion funnel and improve the performance of its online campaigns.
Ceo
Co-Founder & CTO at Tag Manager Italia 16 june
14:20 - 15:00
E-commerce
ERROR 404: Product not found
Cosa accade quando il consumatore digitale non trova quello che cerca?In un momento storico caratterizzato da grandi investimenti verso l'innovazione, le informazioni di prodotto di qualità diventano pivotali per abilitare la digitalizzazione. Vi diamo la ricetta per preparare un digital twin perfetto per l'e-commerce, per avere un database di immagini e informazioni di prodotto attendibili, organizzate e sempre aggiornate.Per chi non trova mai quello che cerca.E se l'errore non fosse del consumatore che cerca e non trova ma del venditore che non riesce a rendere reperibile un prodotto e le sue informazioni?C'è Immagino.
16 june
14:20 - 15:00
Legal Tech
Intelligenza artificiale: diritti di proprietà intellettuale e applicazioni nel business
Il panel affronterà il ruolo della proprietà intellettuale e dei dati nell'intelligenza artificiale, affrontando tra gli altri il tema dell'utilizzo di IP di terzi nella fase di training e dell'attribuzione e protezione dell'opera creata dall'AI generativa. Attraverso la presentazione di applicazioni concrete dell'Ai, i relatori si confronteranno sulle sfide ed opportunità che questa tecnologia offre al business, per la nascita di una nuova generazione di prodotti e servizi, l'efficientamento dei costi e l'ottimizzazione dei processi.
Partner
Lawyer - Partner CBA Sales & Marketing DIrector
Sales & Marketing Director @beanTech srl Global R&D contract manager @Konica Minolta
16 june
14:20 - 15:00
Sport
La scherma nel metaverso - futuri scenari dalla promozione di uno sport alla sponsorizzazione
16 june
14:20 - 15:00
Innovation Policies
Made in Italy Innovation as a Lever for Competitiveness and Sustainability.
Journalist
SKYTG24 16 june
14:20 - 15:00
Work, HR & Digital Skills
OPS, MY FLOW STOPPED - Why branding also means designing work processes
Consultant
Co-foundress of Gazduna | Brand Consultant Founder - Owner
Co-foundress of Gazduna | Brand Consultant 16 june
14:20 - 15:00
Digital Strategy
In orbit: a small manual for launching a product
With a marketing plan that relies less on continuous activities and more on communication waves, launching a new product is the perfect opportunity to create a creative and strategic campaign. Together, we will see which steps to follow, delving into the differences and points of contact between the B2B and B2C worlds. A practical guide to take off smoothly and execute the launch procedure...without any emergency landing!
Head of strategy
Marketing Arena 16 june
14:20 - 15:00
UX
Il case CoccoleBimbi: come progettare un eCommerce bello e che converte
Creare un eCommerce bello, ingaggiante e che converte è possibile? Sì, e CoccoleBimbi ne è la prova. Ci siamo concentrati nell'individuazione di soluzioni progettuali che fossero all'avanguardia e contestualmente valorizzassero i prodotti e il posizionamento di mercato. Abbiamo poi eseguito una prototipazione accurata e una definizione dei wireframe basandoli su una UX pensata e strutturata attraverso la metodologia dell’atomic design.
Digital Consultant
Digital Consultant @ Boraso Marketing Manager
Boraso 16 june
14:20 - 15:00
International Startup Showcase
STARTUP TURISMO
16 june
14:20 - 15:00
Digital Tools
Speech inglese: How to write, publish and launch a strategic book to become a reference point in your industry
A strategic book is the most commonly-used marketing tool by the most prominent entrepreneurs, professionals and trainers. If created, published, and promoted with the right strategies, it becomes an extraordinary means to gain authority, popularity and clients. In this presentation, Emanuele Properzi reveals step-by-step the most effective strategies for creating books and book funnels with great impact, the same ones he has used to create successful cases in 26 different sectors.
CEO
Italy's Top Self-Authority Expert | CEO @Book4freedoms srls 16 june
14:20 - 15:00
Tech for Business
Innovation: seeking the digital balance between the power of technology and the passion of human beings
In a fast paced technology world, it is crucial to start a new ethical innovation model, through the engagement of the impacted company areas: from Business to IT, from HR to marketing. Furthermore the creation of an external ecosystem of actors who can facilitate the birth of new digital experiments and projects is essential. Always balancing technological innovation with human values.
Digital Innovation Manager @Randstad Group Italia
16 june
14:30 - 14:50
Content Creators
Intervista a Simone Pedersoli: il content creator del sorriso
Scopriremo la prospettiva di Simone Pedersoli, creatori di contenuti multi-piattaforma affetto da SMA2: parlermo del suo processo creativo, del rapporto con la community, delle sfide quotidiane e dei progetti futuri. Simone dimostra che non esistono limiti quando si tratta di perseguire i propri sogni, lasciatevi ispirare dalla sua storia.
Content Creator, Influencer
16 june
14:30 - 15:30
OVHcloud & Seedble Arena
DESP e la costruzione del modello digitale della Terra su scala globale
16 june
14:30 - 15:30
Creators Live
Quattro chiacchiere live!
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Ospite
Writer, Reporter and Content Creator 16 june
14:30 - 17:00
Cooperative Ecosystem
Openlab - L’innovazione cooperativa in pratica
Laboratorio
16 june
14:35 - 15:05
Startup Stage
Future of Marketing
Expert on stage:
Lorenzo Catapano
Head of Innovation, Digital Technology & Data - Save the Children Italy
Giovanni Strocchi
Senior screening committee member - IAG
Lorenzo Catapano
Head of Innovation, Digital Technology & Data - Save the Children Italy
Giovanni Strocchi
Senior screening committee member - IAG
16 june
14:40 - 15:00
Accessibility
"With us, not in our place!" People with Down syndrome learn, communicate, and express an opinion
People with Down syndrome, and not only, are at the center of communication processes. High comprehensibility as a tool for knowledge and participation, as well as a means for inclusion and self-determination of people with cognitive disabilities. Autonomy education, civil rights, sexuality, vocational training, and much more, told through experiences, publications, and collaborations of AIPD with the world of publishing, cinema, and new technologies.
Communication and fundraising manager for the Italian
Italian Association of Down People (AIPD) 16 june
14:40 - 15:00
AI Marketing & Plenary
Weather and new technologies, allies to address climate change
How is our country preparing to deal with climate change? How do we manage the huge amount of weather and climate data collected through a wide variety of tools (sensor satellites, monitoring instruments)? What answers do science and technology enable to the needs of planning and prevention during weather warnings and extreme weather events? Why is it important to effectively communicate the climate crisis? During the workshop we will look at the alliance between weather and technology, an increasingly cross-cutting issue between research, PA and institutions, citizens and businesses.
Head of meteorologist @RAI Meteo
16 june
14:40 - 15:00
Book Presentation
HOEPLI - Two of Two: AI Marketing: evidence of the imminent future. Not just ChatGPT
No one today can predict the future (no, not even Artificial Intelligence!). But if you're wondering how AI-and ChatGPT-could revolutionize the way you perform tasks of all kinds, from the simplest to running a business through an online marketing and advertising plan, Giorgio Taverniti and Bonaventura Di Bello, authors of AI Power and ChatGPT For Dummies, are on hand on the Hoepli stage to answer your questions.
Autore e formatore
Search On Media Group
16 june
14:40 - 15:00
Startup Showcase
Metaverse and AI - Opportunities for your business
An unlimited number of potential customers, a wider and global audience, being able to offer an involving and immersive shopping experience and generate new revenue opportunities, improving the marketing and branding strategies of the companies. These are only some of the opportunities offered by virtual environments and by the Metaverse. As public interest in new technologies increases, companies that decide to adopt them can gain a significant competitive advantage and improve their business performance.
Founder & Project Manager
CEO & Founder di VirtualMeetHub, Metaverse Strategist 16 june
14:40 - 15:00
Future of Open Innovation & VC
The Mind of the VC
Moderated by Mike Sigal
This panel will explore ...how VC think
This panel will explore ...how VC think
16 june
14:43 - 14:50
Movie Area
Yallah
Beirut, 1982. As Nicolas prepares to flee his civil war-torn city, he meets Naji, a teenager determined to go to the swimming pool. Trying to protect the young man, Nicolas finds himself caught up in a surreal race against the war.
16 june
14:45 - 15:00
Start the Future
MI SDOPPIO | DREAMFUL
Un uomo, il suo sogno e la realtà "aumentata" nella mente che lo porta a esplorare mondi al limite del reale. Un viaggio onirico tra citazioni rievocative del mondo fantascientifico, e pensieri contrastanti in una realtà in continua evoluzione e progresso. La storia interpretata da Giorgio Borghetti, ricca di colpi di scena, spinge lo spettatore ad una personale riflessione sul mondo che cambia e sul futuro, ormai già presente. Lo spettatore avrà modo di riflettere sui temi del Futuro, del Metaverso, dell'AI e dell’Identità.Non perdere l’occasione di assistere davvero al un evento unico ed emozionante!
Actor, voice actor, dubbing director
Actor, voice actor, dubbing director. 16 june
14:50 - 15:00
Movie Area
Purgatorio
Purgatory manifests itself in all its grandeur: a rocky mountain towering in the center of the southern hemisphere, in the ocean. Emerging from Hell, the passage of time is admitted in this realm: here dawn and dusk, day and night are known, and light is declined in all its hues. Entering this primordial setting, the viewer will cross in subjective, with Dante's eyes, the threshold of Purgatory: a door in the rock, guarded by an angel armed with a sword.
16 june
14:50 - 15:20
Politics in Tech
Investire nella tecnologia e nell'innovazione: il ruolo del PNRR
Journalist, author and documentary writer/producer
Conscience 16 june
15:00 - 15:20
Book Presentation
Game Thinking: Innovation Based on User Intrinsic Engagement Through Design Techniques of the Most Popular Video Games.
This talk explores the concept of Game Thinking, an approach to innovation that leverages the intrinsic engagement of users through design techniques borrowed from popular video games. By applying game design principles to non-game contexts, organizations can create more engaging and motivating experiences for their users. We will discuss the key elements of Game Thinking, such as defining player types, creating feedback loops, and designing for progression, and how they can be applied to various industries, from education to healthcare to marketing. Whether you are a product designer, marketer, or entrepreneur, this talk will provide valuable insights and techniques for leveraging the power of Game Thinking to drive innovation and engagement.
CEO
CEO @Melazeta srl 16 june
15:00 - 15:15
Movie Area
Il segreto di Nina
Nina is a sensitive girl, living loneliness and suffering. Everything seems to go bad, but she got a special way to escape the pain.
16 june
15:00 - 15:20
Climate Change
E3CI: the index of extreme weather events.
The index today provides support for the identification of areas affected by extreme weather events and a measure of their severity, constituting invaluable application support for companies. It can also be used by policy makers for choices related to weather-induced risk reduction and to spread awareness about climate change adaptation.E3CI is the result of applied risk assessment research and was developed by Leithà and CMCC Foundation with support from IFAB
16 june
15:00 - 15:20
Future of Open Innovation & VC
Innovating the Agri-Food System: Promoting Sustainable, Transparent, and Accessible Solutions for Agritech Companies
Moderated by Antonio Iannone.
This panel will explore the opportunities for innovation in the agri-food system and how companies can collaborate to tackle the challenges of the future of food and agriculture. The panelists will share insights into successful collaborations and partnerships. Attendees will gain valuable insights into the key success factors and challenges of innovation in the agri-food system, and learn practical strategies for developing and implementing open innovation initiatives.
This panel will explore the opportunities for innovation in the agri-food system and how companies can collaborate to tackle the challenges of the future of food and agriculture. The panelists will share insights into successful collaborations and partnerships. Attendees will gain valuable insights into the key success factors and challenges of innovation in the agri-food system, and learn practical strategies for developing and implementing open innovation initiatives.
16 june
15:00 - 15:20
Pool Stage
Concert
16 june
15:00 - 15:20
International Startup Showcase
GovTech Connect Project: Opportunities for start-ups
In this session you will discover the many opportunities that GovTech Connect, a European Commission project, offers to start-ups. Along with the collaborative platform hosting the European GovTech community, the Boot camps will be presented. Boot camps are trainings aimed at early-stage startups offering innovative solutions to the most pressing public sector challenges, with a focus on Design Thinking and citizen engagement methodology, which the participating start-ups will be able to delve into and put into practice.
16 june
15:00 - 16:00
Space Economy
Two-speed Europe: operators' experience between the ups and downs of innovation
Experts from less and more developed regions will exchange success stories and best practices of the strongest European innovation regions
16 june
15:05 - 15:25
Startup Stage
Future of Media & Entertainment
Expert on stage:
Tessa McIver
Head of Alumni Development - MIT Enterprise Forum CEE
Massimiliano Montefusco
General Manager - RDS
Marco Dall'Olio
Digital Marketing Manager - Mediaset Infinity
Tessa McIver
Head of Alumni Development - MIT Enterprise Forum CEE
Massimiliano Montefusco
General Manager - RDS
Marco Dall'Olio
Digital Marketing Manager - Mediaset Infinity
16 june
15:20 - 15:25
Mainstage
16 june
15:25 - 15:45
Mainstage
Live Performance
16 june
15:30 - 16:00
OVHcloud & Seedble Arena
Open talks: one to one con OVHcloud e Seedble
16 june
15:30 - 16:30
Creators Live
Live solo
Ospite
Writer, Reporter and Content Creator 16 june
15:30 - 16:30
International Startup Showcase
Presentazione progetti Hackathon EUFactor
16 june
15:45 - 15:55
Mainstage
Can Generative AI Unlock New Answers Towards the Innovation + Sustainability Debate?
We asked ChatGPT to help solve for some of the world’s most pressing sustainability challenges through the use of technology and innovation – from Carbon and GHG Emissions, Circular Economy, Biodiversity, Access to Energy, Pollution and Waste Management, Geopolitical Upheaval, and more. What were the answers, and how effective might they be? Can AI really save us from the looming possible catastrophes on the horizon? We’ll review the ‘wisdom’ from the world’s most popular and leading AI engine and see how practical and human-centric the responses are, and what perhaps they should and could be if we can source the answers from successful human collective intelligence AND viable engagement.
16 june
15:55 - 16:00
Mainstage
WMF Award Women's Empowerment to SACE
For the second year in a row, SACE withdraws on the WMF stage the award intended for the training and support project for female entrepreneurship "Women in Export - Objective South." A project promoted in partnership with Microsoft, UPS and the Federico II University of Naples, which consists of a free specialized training course designed with the aim of enhancing the female intellectual capital of southern companies by strengthening their technical-managerial skills. The theme of women's empowerment is a pillar of SACE's training offerings, and one year after the launch of its community, it has decided to promote a new training initiative aimed at strengthening the female managerial endowment of Southern companies through the strengthening of technical-managerial skills in the areas of sustainable innovation, internationalization and business leadership.
16 june
16:00 - 16:10
Mainstage
Supercomputing, AI and Quantum Computing shaping the future
Supercomputing, AI, quantum computers will be key technologies for the near future. That is why, in 2022, Italy has invested under the PNRR on the creation of the National Research Center in High Performance Computing, Big Data and Quantum Computing, which will enable the country to collaborate and compete at the highest level in Europe and the world.Among the challenges for the near future, in addition to the processing of increasingly large masses of data, is to imagine future scenarios for complex systems such as climate or smart cities.
16 june
16:00 - 16:20
Pool Stage
Concert
16 june
16:00 - 16:30
Space Economy
How to do business with ESA: the ESA Business Applications programme and the Ambassador role
16 june
16:00 - 16:45
OVHcloud & Seedble Arena
Road to your next fundraising
16 june
Free Training
Social Advocacy: da dipendente ad ambassador per creare valore dentro e fuori l'azienda
La Social Advocacy, intesa come la possibilità di fornire strumenti e formazione ai propri dipendenti per trasformarli in veri e propri social ambassador, è un tema sempre più caldo per le imprese.La visibilità, il posizionamento e la divulgazione di informazioni oggi necessitano del supporto delle proprie persone, sempre più al centro delle strategie di comunicazione aziendali grazie alla loro vicinanza con l'audience, alla sincerità e all'intimità del messaggio.
16 june
16:10 - 16:20
Mainstage
Responsible AI
Generative AI is definitely among the hot topics of 2023, having captured the worldwide attention of experts and non-experts and becoming public knowledge. It is a topic that both fascinates and raises questions about the applications of these paradigms.
In this talk we will explore how the latest advances in AI can produce results for the common good if used responsibly and ethically.
16 june
16:10 - 16:20
Start the Future
Oroscopo Lercio
Chi l'ha detto che l'oroscopo non può essere divertente? La redazione di Lercio confronta i migliori oroscopi disponibili sul dark web e illumina così il futuro di tutti i suoi lettori
16 june
16:20 - 16:25
Mainstage
Innovation in the Fencing World
Margherita Granbassi tells on the WMF Mainstage about Federscherma's commitment to innovation and inclusion in sport through the Milan 2023 World Championships.
16 june
16:20 - 16:40
Pool Stage
Music broadcasts
16 june
16:20 - 17:00
Content Creators
La rivincita dei Nerd: come la cultura di internet sta rivoluzionando il mondo di adulti e ragazzi
Negli ultimi decenni il mondo nerd è passato dall'essere oggetto di discriminazione e stigmatizzazione a diventare un fenomeno culturale di massa, dalle possibilità potenzialmente illimitate. Non solo il linguaggio, i riferimenti e le attitudini di questa cultura stanno caratterizzando sempre di più l'esperienza digitale e social, ma il mondo nerd ha oggi la potenzialità di unire giovani e adulti, avvicinarli, aiutarli a costruire ponti comunicativi tra le proprie visioni del mondo. Le passioni sono motore di motivazione, di dialogo, di confronto. Esploreremo insieme questo intreccio con l'intervento di content creator e professionisti che ogni giorno affrontano queste tematiche.
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Founder
Web Marketer, Content Creator @Bike&Raft Creator @Cogito Studios
Psicologo sociale del lavoro e della comunicazione
16 june
16:20 - 17:00
Start the Future
Who are the new generations really?
The advent of TikTok has disrupted the dynamics of the creator economy. What is the impact on how the new generations interact, consume content, and acquire information?
16 june
16:25 - 16:55
Mainstage
Startup Competition - The Final
The 6 Startup Competition finalists will compete on stage: Functional, Yalla, Wallife, CYRKL, PlanetWatch e FLYV. 3-minute pitches to wow the judges and win the grand final prize.
16 june
16:30 - 17:00
Space Economy
Space Technologies for Human Cities
16 june
16:30 - 18:10
Politics in Tech
Main Obstacles and Opportunities for Innovative Startups and SMEs in Italy in the Current Legislative Context
16 june
16:55 - 17:10
Mainstage
Innovation Diplomacy: Driving Global Progress
Innovation is a collective process that relies, at least in part, on sharing information and know-how internationally. In this context, the development of innovation diplomacy, of which Sweden and Algeria are two key players, is crucial. International cooperation to make the future together.
16 june
Free Training
Analisi e progettazione dell'architettura informativa tra SEO, UX e CRO
Un e-commerce che vende riesce ad accompagnare l’utente con i contenuti e il design verso la conversione. Ad oggi in Italia questo è il primo problema della maggior parte dei siti. Scopri come analizzare AI e progettarla attraverso i blocchi logici, le gerarchie e i card sorting, i copy e i layout con un team multidisciplinare.
16 june
17:00 - 17:20
Startup Showcase
Traveler or tourist, INDI opens the door to experiential tourism. Meet new people and get local.
Have you ever thought about experiencing a place through the eyes of a person who lives it every day? To meet new people and visit places by experiencing them as a local. It is with this goal that INDI was born. The start-up created with the intent to innovate the travel industry and enhance local communities.
CEO & Founder
INDI Srl 16 june
17:00 - 17:20
Pool Stage
Concert
16 june
17:00 - 17:30
Space Economy
Energy and Circular Economy, a path to sustainable cities
16 june
17:00 - 17:45
OVHcloud & Seedble Arena
Mistakes to avoid in an early stage start-up, a conversation with the B4i team
16 june
17:10 - 17:15
Mainstage
VC Secrets that Entrepreneurs Need to Know (But Investors Won't Share)
What makes a VC invest in one startup over another? Bill Reichert, Partner at Pegasus Tech Ventures, shares on the WMF Mainstage how to target a VC's heart and win them over using the "Getting to WOW!" technique.
16 june
17:10 - 17:20
Movie Area
A testa in giù
A drawing of a girl left half-drawn by her own draughtsman is carried among the trees uprooted by storm Vaia to end up in the waters of a lake upon entering which, flipping upside down, she will dissolve, transforming into a girl in the flesh. A dreamlike, surreal and environmentalist invitation to turn the view of things upside down.
16 june
17:10 - 17:30
Innovation Policies
Innovazione tecnologica e dissesto idrogeologico
16 june
17:10 - 17:50
Startup Stage
Future of Retail & Customer Experience
Expert on stage:
Dror Gill
Founder & CEO - Gamdala
Rika Nakazawa
Global Vice President, New Ventures & Innovation and Head of Sustainability -Americas - NTT
Emanuele Torlonia
Managing Partner&Investor - Eden Venutres
Alessandro Leonardi
Innovation Manager e Ambassador Innovation Manager Hub
Dror Gill
Founder & CEO - Gamdala
Rika Nakazawa
Global Vice President, New Ventures & Innovation and Head of Sustainability -Americas - NTT
Emanuele Torlonia
Managing Partner&Investor - Eden Venutres
Alessandro Leonardi
Innovation Manager e Ambassador Innovation Manager Hub
16 june
17:10 - 18:00
Future of Open Innovation & VC
Building Alliances: Consolidating the Italian Innovation Ecosystem
Moderated by Giorgio Ciron.
The panel will explore the importance of building alliances to create a thriving innovation ecosystem, and will cover topics such as the role of partnerships, funding mechanisms, and regulatory frameworks. Attendees will gain insights into the latest trends in the industry and practical strategies for building a strong innovation ecosystem in Italy.
The panel will explore the importance of building alliances to create a thriving innovation ecosystem, and will cover topics such as the role of partnerships, funding mechanisms, and regulatory frameworks. Attendees will gain insights into the latest trends in the industry and practical strategies for building a strong innovation ecosystem in Italy.
16 june
17:15 - 17:20
Mainstage
Bill Reichert, Giuseppe Oppedisano and Marco Quadrella award the WMF Startup Competition winners.
16 june
17:20 - 17:40
Content Creators
A che serve divulgare (e studiare) la storia dell’arte nel 2023?
“Non serve a niente!”. “Non ci si mangia!”. "È inutile!”. “Non si dovrebbe studiare a scuola!”.Questi sono solo un estratto dei luoghi comuni che si sentono intorno alla storia dell’arte. L’intervento di Rey Sciutto mira a dimostrare quanto l’arte, in tutte le sue forme, non sia per nulla un aspetto superfluo della società, ma un organo primario, e in quanto tale va preservato, alimentato, ma soprattutto finanziato.
Divulgatore storico-artistico
Divulgatore storico-artistico 16 june
17:20 - 17:40
Start the Future
English
Digital Responsibility: why we need to rethink our relationship with technology
Digital transformation, algorithms, and artificial intelligence have the potential to improve human processes. However, their irresponsible use also has the power to automate social inequalities. As a result, ethical reflection on digital technologies has become essential. What happens when our governments delegate decisions about public services to software, without evaluating the risks and monitoring their performance? What remains for citizens when their future is "predicted" by complex socio-technical systems? These questions force us to move towards a new culture: one of responsibility. To ensure that technological innovation is accompanied by social innovation and our societies have reliable infrastructures, it is necessary to supervise and evaluate these processes.
CEO & Co-Founder, Head of Advocacy
Immanence, Privacy Network 16 june
17:20 - 17:40
Work, HR & Digital Skills
Mind your Talent! From Talents Management to manage each individual Talent.
In a time of "talent shortage," you should look within your own organization: Everyone has their own talents that can be nurtured. If you know the talents of the people in your team, i.e. their inclinations, abilities, skills and success factors, you can increase their motivation and achieve high organizational efficiency in achieving results.
HR & Organization Director @De Agostini SpA
16 june
17:20 - 17:40
Legal Tech
The Lawyer's Tips for Running an International Business
Whether running a start-up or mature business, it is good to expand your view of international business. By sharing tips about business planning, regulatory framework, and tax, I will open your eyes to the opportunities you may find when expanding your business internationally. I am going to talk about tax optimization, choosing the right legal structure, leveraging your intellectual property, navigating bureaucracy, and identifying the best environment for your business. Don't miss out on this practical and informative session to enhance your international business acumen.
Managing Partner, Founder
Business Lawyer, multilingual strategic advisor 16 june
17:20 - 17:40
Startup Showcase
Our idea of innovation: The services built 360° on the needs of companies.
CEO at Custom & Safe
16 june
17:20 - 17:40
AI Marketing & Plenary
E-commerce challenges in the world of Artificial Intelligence and Google
The developments of the last few months are showing a trend that has been predicted for a while but is about to explode: few ecommerce companies are ready for the AI Transformation, and they will be in big trouble as soon as AI Native E-commerce arrives.Find out what you need to make e-commerce ready for the challenges of the coming years.
Search On Media Group
16 june
17:20 - 17:40
TikTok
#edutok: teaching on TikTok.
How to create content dedicated to training and teaching on a platform created to entertain and amuse? We will find out by analyzing the case-study of Green School Verona, a language school that found its space on TikTok by creating videos that are both educational and entertaining.
Teacher | Public Relations
English Teacher | Public Relations 16 june
17:20 - 17:40
AI for Government
Technology diplomacy - The case of AI: challenges and opportunities for the EU
International relations are undergoing profound transformations related to the generation, dissemination and adoption of AI technology-based innovations. In this context, technological diplomacy is a new domain that acknowledges how power relations between nations are shaping a new geopolitics leading to a multipolar and fragmented landscape, but that also tries to keep a degree of cooperation enough to tackle global challenges while preserving European values
Speaker
Head of Entrepreneurship at Technical University of Madrid 16 june
17:20 - 17:40
Book Presentation
HOEPLI - Two of Two: Is Neuromarketing Ethical?
With Neuromarketing, researchers investigate consumers' brain responses to advertising messages across all platforms and media. Neuromarketing and neuroscience today provide new ways to answer the age-old question, "Why do consumers buy?" But is neuromarketing ethical? Is it possible to follow a "Human Centric" approach in its application? Simona Ruffino and Mariano Diotto answer these and other questions during the presentation of their two books, Ethical Neuromarketing and Neuromarketing For Dummies.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer 16 june
17:20 - 18:00
Blockchain & Crypto
Bitcoin adoption in Africa
I will take you through the current state of financial infrastructure and access to financial services in the continent. The potential for bitcoin to provide an alternative solutions and obstacles to widespread adoption.
Bitcoin Advocate
Machankura 16 june
17:20 - 18:00
Google Ads
Conversion Tracking On Steroid with Whatconverts. How to track (almost) everything and optimize on what it's worth
Correctly tracking phone conversions is important and often underestimated, especially for local businesses, services in urgency and contact with the public.A really all-purpose and easy-to-implement third-party tool will allow us to track them correctly from Google Ads, Meta, organic traffic and even offline. Not only that - with this tool we will be able to learn how to select valuable conversions to optimize campaigns (from Lead to Sales), even without CRM.
Founder
Founder @Ioien S.L Senior Advertiser
Senior Google Ads Specialist @Ioien Marketing & Management S.L 16 june
17:20 - 18:00
Tourism & Travel
Accessible and Inclusive Tourism Destinations
We need to start talking about inclusive and accessible tourist destinations but what are the new paradigms we need to address and what are the tools? The demographic change underway and a demographic trend that is becoming more and more relevant in our country poses new challenges and opportunities. It is therefore necessary to create the cultural preconditions so that in our society there is a different focus on the needs that these people manifest. Only with these changes will they be able to express all the value that the silver economy can offer. For decades, we have focused our attention on issues such as the removal of architectural barriers because we considered this a necessary action to enable independent living and social inclusion for people with disabilities. We will present analyses, case studies and reflections on which to build a discussion.
CEO & Co Founder
Village For All srl 16 june
17:20 - 18:00
Accessibility
Great cultural and musical events accessible Rai: protagonists tell about work, emotions, labors and satisfactions
From operas to Sanremo, Eurovision, May 1 Concert or Zecchino d'oro... these are great events broadcast by Rai that have been fully accessible to people with sensory disabilities for some years now: audiodescription for blind people, subtitles and LIS translation for deaf people. We tell you how Rai Public Utility productions are created and how they are experienced by the professionals who make them...there will be no shortage of entertainment!
Funzionario
Accessibility Manager @Rai Pubblica Utilità Video Director Access Service @Rai Pubblica Utilità
Rai Pubblica Utilità Audio description Access Service @Rai Pubblica Utilità
16 june
17:20 - 18:00
SEOZoom
Link Building, theory and practice. Do you really and always need backlinks?
Link building without bias: what is this activity really? More importantly, what is its significance today for Google and thus for SEO? It is often the context in which our site operates that makes the difference and determines the weight of backlinks, and so in the talk we will see how to evaluate websites for link acquisition, how to monitor the links we receive and also what results we can achieve with well-constructed campaigns, through the analysis of various case studies.
CEO & Project Manager di SEOZoom
16 june
17:20 - 18:00
AI Tools
PerformIA Festival: Expressions of Art and Artificial Intelligence
PerformIA is a creative workshop that welcomes research and development projects related to performative and generative arts. It is a hub for experimenting with the relationship between humans and machines. Among the objectives of PerformIA is to break down stereotypes related to technology, showing how it can naturally interact with human genius, linking to many social variables: ethics, sustainability, art, and cultural promotion.
16 june
17:20 - 18:00
Tech for Business
Creating Memorable and Engaging Experiences with Augmented Reality for Marketing and Advertising
Marketing, but especially advertising, must be able to capture the audience's attention, evoke emotions, and create a deeper and more lasting relationship with consumers, rather than just trying to convince them to buy a product or service. Entertainment logic, gaming, and storytelling, applied to immersive technologies, allow brands to create interesting, engaging, and authentic content that can be used throughout the funnel, from display banners to CRM.
Co-Founder & CEO @Aryel
COO
Aryel 16 june
17:20 - 18:00
E-Commerce Kit
Amazon or E-commerce? How to Choose What Works for Your Business
Choosing the right platform for your business, whether it be e-commerce or Amazon, has never been easier! In this speech, we will reveal the secrets of Amazon and e-commerce, explaining in a clear and detailed way how they work and what their advantages are for sellers. Through two case studies, you will discover the differences between the two platforms and how to use them both to maximize your sales. We will also outline some winning strategies to improve your sales on both platforms, making your business a true success. At the end of the speech, you will be ready to choose the most suitable solution for you and apply our valuable tips to grow your online business. Don't miss the opportunity to become a true expert in online sales!
PM
SCUOLA ECOMMERCE SRL Imprenditore
Entrepreneur and trainer at Scuola Ecommerce 16 june
17:20 - 18:00
E-commerce
Conversion Marketing, the Samsung case: how to combine data and experience to improve and accelerate the conversion of users into loyal customers
To increase eCommerce conversions, it is not enough to just look at the user experience or paid campaigns or SEO. You need to take a holistic approach, looking at both the acquisition phase (organic and paid) and the experience on the site, analysing large amounts of quantitative and qualitative data without losing your mind.
Marketing Manager
Boraso 16 june
17:20 - 18:00
Climate Change
Digital at the service of nature: fighting the climate crisis with trees
In this talk we will explore the role of technology in promoting environmental sustainability. We will see how a digital approach, combined with agroforestry technology and a strong passion, can become a powerful tool to engage the general public in the change of habits and mindsets needed to tackle the climate crisis.
OPEN THE GIFT
OPEN THE GIFT
CEO & Founder @ Treedom
Partner, Business Developer & Head of Forestry
Treedom 16 june
17:20 - 18:00
UX
The journey from a Digital Babel to a Digital Experience Platform.
Redesigning a service inevitably involves dealing with business requirements, technical requirements, and stakeholders with very different needs: newsrooms, user clusters, designers, and developers. How do you create something that simplifies complexity by bringing everyone together? By mapping processes, asking the right questions, and monitoring the results. Maggioli Editore Group's Digital Experience Platform (DXP) was built to manage the publishing ecosystem of 21 sites with different business and content delivery models. Through qualitative research and flow mapping we modeled a new service declined on the different touchpoints and built a custom platform that could offer a better user experience to users, but also a more efficient use to internal stakeholders. Making the undertaking even more challenging was the diverse nature of the sites, on the one hand the vertical ones and aimed at private professionals, and on the other the sites dedicated to Public Administration.
Digital Director
Digital Product Director @Hibo Senior Digital Project Manager
Hibo 16 june
17:20 - 18:00
Digital Strategy
L'arte e la scienza di prendere decisioni: come si crea una digital strategy
Chairman
Studio Samo 16 june
17:20 - 18:00
Sport
GenZ of phenomena: young talent and digital to bring the 'Handball' brand to life
Young people to talk to young people. How the web and digital platforms, also through a web-series conceived and produced by the Federation, have made the talents of Campus Italia the testimonials of Italian handball among the younger generations. Campus Italia is Federhandball's most ambitious sports project: a team composed of the 18 best Italian talents, aged 16 and 17, who live and train for two years at the national technical centre in Chieti. In four words: a GenZ of phenomena.
16 june
17:20 - 18:00
Digital Tools
Clark: the Super Tool that feeds on AI.
An innovative B2B platform that optimizes and enhances social and digital sharing processes.
Head of Digital Linkness
Linkness 16 june
17:20 - 18:00
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Sandro Bacan
Innovation Lead Italy - Accenture
Ondrej Lipold
Head of Startup Competiton - Peter Helesic
Sandro Bacan
Innovation Lead Italy - Accenture
Ondrej Lipold
Head of Startup Competiton - Peter Helesic
16 june
17:20 - 18:20
Pool Stage
DJ Set
16 june
17:20 - 19:05
Movie Area
The Internet's Own Boy, The Story of Aaron Swartz
2023 marks the ten-year anniversary of the death of Aaron Swarts, computer genius, digital culture activist and writer. He is credited, among other things, with major breakthroughs and improvements in the use of RSS feeds (when he was only 14 years old), the site Reddit, of which he was a co-founder, the partial writing of the Creative Commons licence (with Lawrence Lessing) and DemandProgress, a digital activism platform that today has around one million members. In the documentary, Aaron is told by the people who have been part of his life: his parents and two brothers, his partner, his friends, his colleagues, and the people he has collaborated with.
16 june
17:30 - 18:00
Cooperative Ecosystem
Il futuro è cooperativo - Il programma nazionale per la promozione di nuova cooperazione
Talk e chiusura Meeting nazionale
16 june
17:30 - 18:00
Space Economy
Award Ceremony of the S2I Pitch Competition
All local winners selected by the SPREAD2INNO Evaluation Board are announced, and the event wrap up.
16 june
17:30 - 18:10
Innovation Policies
L’internet che vogliamo: l’umanità aumentata
In collaborazione con:Internet Governance Forum IGF Italia
Modera: Damiano Crognali
Modera: Damiano Crognali
Founder
Inspiring Futures Journalist
SKYTG24 16 june
17:40 - 18:00
TikTok
Telling Culture on TikTok
Literature, art, and history are the new stars of TikTok, but how do you create content that manages to simplify information without making it superficial and trivial? Laura Bartoli, popularizer and digital strategist, will walk through the basic steps for creating valuable cultural content to find out how to bring TikTok audiences to museums, bookstores, and theaters.
Divulgatrice
Responsabile Marketing @Xplace 16 june
17:40 - 18:00
Book Presentation
FLACO talk - Natural Born Creator - The unstoppable need to plan and create content on Social Media
More often than not, those who work with Social Media end up limiting their work to fill-space content production. The return on investment remains circumscribed between KPIs strictly related to vanity metrics and conversion losing sight of the strategy and the plan. Jessica has written a book to help any professional and company have method and guidelines for planning a strategy and having it evolve and adapt over time.
founder
Founder of Stay Tuned! CMO @Scai Comunicazione
16 june
17:40 - 18:00
AI Marketing & Plenary
When the clothes make the AI monk
It was reported in newspapers all over the world. Artificial intelligence has brought Padre Pio back to life with a chat where you can ask him questions and pray together. Of course, it's not really Padre Pio, but a very special form of artificial intelligence and its encounter with delicate and human themes such as prayer, faith, and religion. However, what makes this case interesting is the secret behind its success, which is something that concerns any digital or AI project that you will undertake. Because it was not a miracle, but rather specific choices that were made. Do you want to find out what they are? Join the discussion.
Fundraiser & Co-Founder
ImpactOn Head of Growth @ImpactOn
16 june
17:40 - 18:00
Startup Showcase
Launching a startup in 2023: trends and opportunities to absolutely know about
2023 is a difficult year for the world economy: recession, inflation, and big layoffs are just three among the many negative words we hear daily. But the world of innovation is not standing idly by, and startups continue to redefine the limits of what is possible. In this talk you'll find out what are some of the key areas to watch in the startup world and why now is the right time to launch one.
Co-Founder @Startup Geeks
Co-Founder @Startup Geeks
16 june
17:40 - 18:00
Work, HR & Digital Skills
How to select a good marketing team for your company and make a difference. Focus on B2B
It is quick to say team marketing! What is the difference between a group that does marketing and a team that does marketing? How do you choose who will be in charge of your company's or your clients' social channels? Do you really need an/in-house advertiser? What are the criteria for choosing himə and what are the criteria for growing himə? Between hard & soft skills, professional experiences in company, agency, as freelancer and training consultant, we will understand how to select and stimulate the talent of your future marketing team.
Marketing Manager
TS Nuovamacut 16 june
17:40 - 18:00
Legal Tech
Synthetic data: the future of privacy-proof AI
The development of AI requires data in ever-increasing quantity and quality, with all the attendant difficulties of collection and labeling. One of the factors that often holds back AI development is then the need to comply with privacy regulations. However, there is a technology that can solve these problems while ensuring full GDPR compliance. It is synthetic data, one of the most interesting privacy enhancing technologies of recent years.
Avvocato, Senior Associate
PANETTA Studio Legale 16 june
17:45 - 18:15
Startup Stage
Future of Work
Expert on stage:
Tessa McIver
Head of Alumni Development - MIT Enterprise Forum CEE
Sandro Bacan
Accenture Innovation Lead Italy
Wiktoria Przybylska
Startup Advisor
Tessa McIver
Head of Alumni Development - MIT Enterprise Forum CEE
Sandro Bacan
Accenture Innovation Lead Italy
Wiktoria Przybylska
Startup Advisor
16 june
17:50 - 18:10
Content Creators
Che cosa significa essere trans, sopratutto in Italia?
Ad oggi l’informazione per quanto riguarda il percorso di transizione è ancora molto frammentata e stereotipata e lo stesso stato sembra remare contro a chi sente il bisogno di affrontare questo passaggio. Jessica cercherà, raccontando la propria esperienza, di abbattere alcuni luoghi comuni sulle persone trans e di mettere in evidenza i bisogni e le necessità di un percorso così complesso e incompreso.
LGBTQIA+ Activist and Content Creator
16 june
18:00 - 18:10
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand among participants, professionals, and companies.
16 june
Free Training
Esempi pratici di come portare ai tuoi clienti dati azionabili sfruttando Google Data Studio e GA4
Vedremo oltre alle metodologie per collegare GA4 a Google Data Studio, come creare dashboard che aiutino la comprensione e facilitino in passaggio all'azione, ovvero a struttura i ai e le finforazioni ricavate per le varie finalità aziendali.
16 june
18:00 - 18:20
Startup Showcase
Dall'Influencer Marketing al Popular People Marketing
During the speech, Andrea Croce, CEO & Founder of PopulaRise, will lead us to reflect on the performance that can be achieved through influencer marketing campaigns that involve engaging their customers instead of professional influencers.This strategy, based on advice among friends and combined with an artificial intelligence-based management platform, enables the simple organization of high-performance campaigns.
CEO
CEO & Founder @PopulaRise 16 june
18:00 - 18:20
E-commerce
From E-commerce to Commerce: How Omnichannel Vision Has Become Essential for Performance
A roundup of real-life cases from the fashion & beauty industry to illustrate the relationship between online and offline, retail and e-commerce, and how omnichannelity has become a strategic approach to optimize investments and make advertising activities sustainable.
Founder & COO
Founder e COO @TWOW SRL 16 june
18:00 - 19:00
International Startup Showcase
Digital Italy Association meeting
The Associazione Italia Digitale (Digital Italy Association) has initiated the construction of a cooperation network involving a number of players - companies, professionals, start-ups, associations, institutions, universities and research centres - to support and accelerate the technological and digital innovation process of the entire country system, as well as to discuss the evolving dynamics of the entrepreneurial, economic and social ecosystem.During this event, members will come together to gather ideas on how to improve the future of the sector. Join in!
16 june
18:00 - 19:00
OVHcloud & Seedble Arena
Networking happy hour at Open Arena
16 june
18:00 - 19:00
Creators Live
Cogitata al WMF
FULL stage MANDELA
Creator @Cogito Studios
Producer
Branded Podcast Producer 16 june
18:10 - 18:15
Mainstage
16 june
18:15 - 18:20
Mainstage
The characters of Fabio Celenza on Stage!
Fabio Celenza brings the art of dubbing on the WMF Mainstage with that dash of satire and irony that distinguishes him.
16 june
18:20 - 18:30
Mainstage
Cosmano Lombardo chats with Diletta Leotta
Diletta Leotta chats with Cosmano Lombardo about her journey in show business and her new projects.
16 june
18:20 - 18:40
Startup Showcase
Kool, your fashion occasion in a box
Kool is the first Italian marketplace that allows clothing stores to earn money through unsold merchandise and users to buy fashion mystery boxes of mid-luxury and luxury brands with a discount applied up to 60 percent.
CEO - Co-founder
Kool Mystery Box 16 june
18:20 - 19:00
Future of Open Innovation & VC
Open Innovation Opportunities for EdTech Companies: Tackling the Challenges of the Future of Education and Learning Together
Moderated by Giorgio Taverniti.
This panel will explore the opportunities for open innovation in the EdTech industry and how companies can collaborate to tackle the challenges of the future of education and learning. Attendees will gain valuable insights into the key success factors and challenges of open innovation in the EdTech industry, and learn practical strategies for developing and implementing open innovation initiatives.
This panel will explore the opportunities for open innovation in the EdTech industry and how companies can collaborate to tackle the challenges of the future of education and learning. Attendees will gain valuable insights into the key success factors and challenges of open innovation in the EdTech industry, and learn practical strategies for developing and implementing open innovation initiatives.
Search On Media Group
16 june
18:30 - 18:40
Mainstage
Artificial Intelligence, Data protection and Copyright
Nowadays we hear about Artificial Intelligence all the time, but we don't always understand exactly what it is about. Stefano Quintarelli, entrepreneur and inventor of the SPID digital identity, helps us enter the world of AI in a simple and straightforward way to understand its power and risks.
16 june
18:30 - 18:50
Pool Stage
16 june
18:40 - 18:50
Mainstage
Living Planet Report, why we need a Nature Positive world
Today we face the twin emergencies of human-induced climate change and biodiversity loss, which are closely linked and threaten the well-being of current and future generations. Because our future is highly dependent on biodiversity and a stable climate, it is critical to understand how the decline of nature and climate change are linked.
16 june
18:50 - 19:00
Mainstage
Technology and safety: the innovative project of Alfred24
E-commerce has radically changed the lives of millions of people, with the opportunity to buy goods from all over the world and receive them at home within a few days. However, delivery logistics have often been the target of debate over issues related to sustainability and working conditions. Here lies the project of Alfred 24, whose network of smart lockers has revolutionized the world of delivery and e-commerce by ensuring safety and sustainability.
16 june
19:00 - 19:10
Mainstage
Invisible Men, Visible Change
Tey Elrjula shares his inspiring journey from refugee to crypto evangelism. He illustrates with recent and real examples how Bitcoin's borderless nature is empowering communities to shape a future without boundaries, blending personal experience and transformative vision for a Bitcoin-powered world.
16 june
Free Training
Data Strategy: dal measurement plan all’analisi dei dati, passando per AI e Machine Learning
In questo periodo dati, privacy e machine learning sono temi sempre più importanti e legati tra loro. Durante questo speech vedremo l’importanza della data architecture, governance e compliance per poter generare analisi approfondite e migliorare le performance del nostro business. Tutti i passaggi sono applicabili sia a GA4 che ad altri sistemi di analytics.
16 june
19:10 - 19:15
Mainstage
WMF Award Sustainability and Social Impact to Aworld
AWorld is the official platform supporting ACTNOW, the United Nations campaign for individual action on climate change and sustainability. This year Aworld and WMF have collaborated and launched a challenge to generate a positive and sustainable impact by partnering with Treedom to create a forest. Aworld receives the award for its commitment to sustainability.
16 june
19:15 - 19:25
Mainstage
Digital Fabrication for Humanity
The world population has recently exceeded 8 billion people, and the housing issue is one of the major problems of contemporary society. This was the origin of Wasp's vision, which, starting from the dream of ensuring housing for all as a birthright and observing nature, developed a new sustainable construction system through 3D printing.
16 june
19:20 - 19:40
Pool Stage
Concert
16 june
19:25 - 19:35
Mainstage
Re-imagine human flight
What are the limits of human aviation? What if human could fly? Gravity Industries designs, builds and flies Jet Suits, pioneering a new era of human flight. There aim is to inspire people to dare and answer to this question, reshaping the future of humanity.
16 june
Free Training
MMM, Conversion Incrementali, Attribution multitouch: una guida al presente ed al futuro della misurazione
I nuovi limiti imposti dalla legislazione e dallo sviluppo tecnologico sempre più entrambi orientati alla difesa della privacy dell'utente.
16 june
Free Training
Applicazioni pratiche avanzate di GA4 tra passato (App+Web), presente (GDPR) e futuro (GAX)
GA4 è uno strumento in forte evoluzione, grazie anche al fervente contributo della community dei suoi utenti. Vediamo insieme alcune configurazioni avanzate che abbiamo realizzato, con un focus sui parametri custom, la sinergia con GTM Server-Side e le sfide poste dalla GDPR.
16 june
Free Training
Un framework operativo per l'analisi strategica data driven
Ogni progetto è un caso a se; mantenere un approccio su misura è fondamentale per una buona consulenza ma, con la crescita dei clienti ci si rende conto che trovare uno standard modulare è altrettanto importante per rendere i risultati replicabili, sostenibili e scalabili.Vedremo quindi un framework per l'analisi strategica data driven mostrando processi, metodologie e strumenti utili.
17 june
Best of past editions
Uania: la soluzione plug&play per velocizzare la connessione internet delle aziende
17 june
Best of past editions
IRental: il futuro dell' economia sostenibile
17 june
Best of past editions
Cassetta degli attrezzi per la digitalizzazione: 2 casi studio unexpected
17 june
Best of past editions
Il futuro degli strumenti per organizzare la strategia di sviluppo aziendale: Strategia Agile
17 june
Best of past editions
Qualifier: la piattaforma per incontrare nuovi Clienti e Partner commerciali qualificati
17 june
Best of past editions
Knowledge Business: il segreto per trasformare le proprie competenze in un'attività online di successo!
17 june
Best of past editions
Sentiment Analysis utilizzando la Natural Language Processing
17 june
Best of past editions
BankAdvisor, il TripAdvisor delle banche e dei servizi finanziari!
17 june
Best of past editions
Ho fatto Outflix ed è cool!
17 june
Best of past editions
MojoAI
MojoAI bridges the gap between expensive market research, In-Store Advertising and predictive analytics in retail, combining them in one unique solution that has the opportunity to transform DOOH (Digital Out-Of-Home) advertising industry and entire ISA approach on a world scale.MojoAI moves boundaries of DOOH: lowering costs, increasing ROI and enabling data-driven decisions to brands, marketing agencies and retailers, also providing them with upsell mechanisms, currently only available online
17 june
Best of past editions
CollectiVibe Metaverse Experiences For Online & Hybrid Events: Build Engaging 3D Spaces With Global Attendance
CollectiVibe, designed and developed bz Beyond42, is a set of software technologies that enables organizations to fully Metaverse their event experiences, all the way from converting their venue or office into interactive 3D universes, to replicating the activities usually reserved for physical gatherings such as networking, matchmaking, and meeting scheduling, all executed through the CollectiVibe Platform.
17 june
Best of past editions
re.corder, il flauto dolce re.inventato! La rivoluzione digitale nell'insegnamento della musica
17 june
Best of past editions
Wine Market Revolution. Now
17 june
Best of past editions
Il metaverso come nuova frontiera di promozione delle destinazioni turistiche
17 june
Best of past editions
L’ecosistema green-human-digital per vincere le sfide del commercio globale
17 june
Best of past editions
Weagle La nuova era della navigazione, un'innovativo motore di ricerca aziendale
17 june
Best of past editions
Coccia Adventures: tra tradizione e innovazione un videogame per scoprire la magia del teatro lirico
17 june
Best of past editions
Crisi, il futuro dei team di negoziazione!
17 june
Best of past editions
Incloodo, il social dei gruppi. Come è nata l'idea e come si è sviluppata fino al lancio del 1 Luglio
17 june
Best of past editions
Ti aiutiamo a scambiare il contatto in 2 sec
17 june
Best of past editions
PopulaRise: scopri l'Influencer Marketing senza influencer
17 june
Best of past editions
Presentazione "Impact to Business"
Introduzione alla giornata: dopo il benvenuto e alcune informazioni introduttive dagli host, in questa sessione legheremo i tre temi chiave (genere, educazione e cambiamento climatico) a un quadro più ampio di trasformazione e introdurremo alcune delle domande chiave che ci accompagneranno durante la giornata.
+ Sustainable Innovation | Rete Hubitat #Impact #Glocal #Community
WMF | Search On Media Group 17 june
Best of past editions
Una nuova tesi di sviluppo della persona
Come si passa da una tesi di sviluppo della persona ancorata al mito dell'imprenditore produttivo e del leader che trascina da solo il gruppo a una visione di un insieme di competenze plurali? E come le nuove direzioni dello sviluppo d'impatto devono prevedere che tutti - proprio tutti - siano coinvolti e abbiano un nuovo set di competenze? Quali sono queste nuove competenze necessarie per produrre impatto nell'era della complessità?
17 june
Best of past editions
Finanza, Tecnologia e Modelli di Business
Nuove tecnologie e nuovi modelli organizzativi abilitano nuovi modelli di business, e nuovi approcci alla finanza. Sarà sufficiente utilizzare queste nuove possibilità per guidare una transizione sistemica? Molte sono le questioni aperte e molte le sperimentazioni che - spesso all'incrocio tra pubblica amministrazione, mondo dell'impresa privata e nuove forme di collaborazione tra i cittadini, emergono a tracciare la strada verso una nuova visione dell'impatto imprenditoriale. In questo panel ci chiederemo come si va oltre l'idea di investimenti ESG, e quali prospettive si aprono per integrare la necessità di superare il modello industriale con una reale fattibilità che si esprime nel mondo e nel mercato di oggi.
17 june
Best of past editions
Un nuovo orizzonte
Come si passa da una prospettiva costituente a una istituente? Quali responsabilità abbiamo come cittadini in termini di creazione di nuove forme istituzionali che ci vedano non più consumatori di diritti e servizi ma creatori di resilienza, forza e struttura nelle nostre comunità? In questa sessione ci interrogheremo su esperienze nuove e vecchie, e su quanto sia difficile - ma non impossibile - immaginarci a creare le istituzioni del 21mo secolo
17 june
Best of past editions
Riflessioni finali
Note di chiusura, domande dal pubblico e riflessioni finali
17 june
Best of past editions
Presentazione programma
+ Sustainable Innovation | Rete Hubitat #Impact #Glocal #Community
WMF | Search On Media Group 17 june
Best of past editions
Progetto MIT DESIGN X VENICE
17 june
Best of past editions
Intervento: Earth Observation Perfect Storm: Opportunity in the Commercial Market
17 june
Best of past editions
Intervento: Importanza dei criteri ESG nell'ecosistema innovazione
17 june
Best of past editions
Start IT up: la call dedicata alle start-up "Made in Italy" lanciata dalla campagna beIT
La campagna di nation branding beIT, insieme ad ICE (Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italiane) e LVenture Group, ha lanciato lo scorso 24 gennaio 2022 l'iniziativa "Start IT up" a sostegno degli imprenditori italiani. L'obiettivo di questa importante iniziativa è promuovere un pool di eccellenza della scena innovativa italiana e fornire alle startup "Made in Italy" i mezzi per entrare in contatto con investitori internazionali e sviluppare connessioni commerciali con partner globali.
17 june
Best of past editions
Intervento; Universo Sport-Tech: startup, innovazione, impatti e nuove sfide dell'industria sportiva italiana
17 june
Best of past editions
Finaliste Startup Stage - BabyWell
Il software di telehealth “BabyWell” utilizza algoritmi, hardware, videoconferenze, calendario, fotografie, questionari e risorse educative per migliorare il percorso di gravidanza della madre. I sanitari che l’hanno testato (Ospedale RSM) lo ritengono facile nell’utilizzo, migliorativo nella cura del paziente e sono pronti ad adottarlo. Il software è rivolto sia al mercato pubblico che privato.
17 june
Best of past editions
Finaliste Startup Stage - Fidelio Medical
17 june
Best of past editions
Finaliste Startup Stage - UltraAI
UltraAI è specializzata nella realizzazione di sistemi basati su Intelligenza Artificiale a supporto della diagnosi medica con l’utilizzo di ecografie. Ha sviluppato in piena pandemia il primo protocollo per il monitoraggio dello stato di salute del polmone rispetto alla polmonite da Covid-19, utilizzato da oltre 600 operatori in tutto il mondo. Ha in programma ora l’implementazione di soluzioni per il supporto alla diagnosi di altre patologie.
17 june
Best of past editions
Finaliste Startup Stage - WEARnCARE
CoAImed punta allo sviluppo, produzione e commercializzazione di prodotti e servizi tecnologici innovativi basati su tecnologie indossabili e AI per applicazioni biomedicali Collaborative development of AI-based technologies for Medical applications - è una startup innovativa fondata a maggio 2021, che opera nei campi dell'intelligenza artificiale, sensoristica indossabile e biorobotica. CoAImed punta allo sviluppo, produzione e commercializzazione di prodotti e servizi tecnologici innovativi basati su tecnologie indossabili e AI per applicazioni biomedicali
17 june
Best of past editions
Finaliste Startup Stage - Metabio
Metabio’s advanced, patent pending, solutions provide the platform for Biobanks to work independently or in interoperable networks; as they function seamlessly alongside existing systems. Our versatile platform e-MetaBank® collects, stores and sources longitudinal data from the biosample usage chain, from the donor to the researcher, providing added value services. e-Metabio®, harmonizes your data from every source to an HL7 specification for Healthcare Interoperability using FHIR-Fast Health Interoperability Resources.
17 june
Best of past editions
Finaliste Startup Stage - TToP
L'entrata in commercio di un nuovo farmaco richiede investimenti superiori ai 2 miliardi di dollari, con tempi di sviluppo superiori ai 12 anni ed un'efficienza estremamente bassa. TToP è una piattaforma versatile, modulare e user-friendly che punta a rendere più efficiente tale processo, replicando le condizioni fisio-patologiche dell’organismo umano, minimizzando l'utilizzo di modelli animali.
17 june
Best of past editions
Finaliste Startup Stage - NANOSONO
QUACTIVE by Nanosono is a revolutionary antimicrobial platform which enables instant and continuous action in an efficient, permanent and safe way - unlike similar technologies. QUACTIV can be easily integrated to wide range of matrices and transforms daily-use applications into dynamic active shields against bacteria, viruses, and other pathogens.
17 june
Best of past editions
Finaliste Startup Stage - Bioristor
Negli ultimi anni l’esponenziale innovazione tecnologica è stata sfruttata per andare incontro alle esigenze di efficienza economica e ambientale dell’agricoltura. Tuttavia, gli strumenti presenti sul mercato ricavano informazioni solo indirette sulle necessità della pianta mediante il monitoraggio del terreno e dell’ambiente. Da qui, nei laboratori di biosensoristica del CNR-IMEM di Parma, nasce il progetto imprenditoriale Bioristor. L’intento di questa giovane realtà è fornire uno strumento alle aziende agricole per ottimizzare il consumo di acqua, fertilizzanti, e diagnosticare precocemente l’insorgere di fitopatie. Il bioristor è il primo biosensore in-vivo al mondo, completamente biocompatibile e in grado di monitorare analiticamente lo stato di salute della pianta in tempo reale. In breve la mission del dinamico team di Bioristor è cambiare le regole della gestione agricola, salvaguardando l’ambiente e il reddito degli agricoltori. Bioristor: diamo voce alle piante.
17 june
Best of past editions
Sessione B2B
Incontri B2B con investitori italiani e delegazioni internazionali, in collaborazione con ICE
17 june
Best of past editions
Finaliste Startup Stage - Fakebusters
"Con l’unione di algoritmi, una banca dati in costante aggiornamento e I.A. diamo una percentuale di affidabilità e qualità alle notizie, per farlo sarà sufficiente inserire link all’interno della nostra barra di ricerca; con la versione premium l’utente sarà indirizzato alla notizia migliore. Inoltre, è presente un servizio di dati statistici per le testate giornalistiche che avranno possibilità di controllare il proprio andamento sui social e online e di confrontarlo con i competitors."
17 june
Best of past editions
Finaliste Startup Stage - Contents
Contents.com è una tech company leader di mercato nell’ideazione, creazione e trasformazione di contenuti. Grazie allo sviluppo di una piattaforma one-stop-shop online proprietaria, Contents.com aiuta le aziende a produrre contenuti multilingua, unici e performanti integrando l’efficienza dell’AI e la creatività umana. Inoltre, per rispondere alle esigenze del mercato enterprise, l’azienda offre soluzioni personalizzate di content automation e content strategy. Nata nel 2020 dall’idea di Massimiliano Squillace, imprenditore seriale, angel investor in diverse imprese e startup italiane ed estere, Contents.com ha all’attivo 55 persone e sedi a Milano, Madrid e Las Vegas.
17 june
Best of past editions
Finaliste Startup Stage - Lyriko
Lyriko è una soluzione basata sull’AI, che migliora l'orchestrazione di contenuti verso il cliente, seguendo la logica Next Best Action. Basandosi sulle interazioni passate, su input di marketing e sulla rilevanza dei contenuti, Lyriko gestisce messaggi personalizzati e invia suggerimenti tattici alla forza vendita. La perfetta sinfonia per massimizzare la personalizzazione, migliorare l'efficienza della forza vendita e guidare la strategia omnicanale.
17 june
Best of past editions
Finaliste Startup Stage - Dedalo AI
Dedalo AI è una startup climate tech che misura e riduce le emissioni di CO2 dei software. Il nostro primo prodotto è uno strumento di intelligenza artificiale che misura l’impatto ambientale causato dai siti web e aiuta le aziende a fare il report di questo tipo di emissioni e a migliorare il loro score ESG.
17 june
Best of past editions
Finaliste Startup Stage - Code RTD
Code RTD combatte la pirateria digitale collezionando prove legali di infrazione di copyright, offrendo un secure-cloud verticale sul media tracciando i movimenti dei contenuti pre e post distribution e prevenendo la condivisione illegale di contenuti multimediali su video-sharing platforms e social network.
17 june
Best of past editions
Finaliste Startup Stage - TrueScreen
TrueScreen è la soluzione per smartphone e tablet che consente di certificare con estremo valore probatorio tutti i contenuti multimediali acquisiti con un dispositivo mobile, come screenshot, foto, video, audio, GPS e registrazione dello schermo.
17 june
Best of past editions
Finaliste Startup Stage - PIKKART
Pikkart-AR Retail è una app per tutte quelle aziende del retail o aziende di produzione che vogliono dare la possibilità al cliente finale di interagire con il prodotti e con il brand in realtà aumentata. Inquadrando il packaging, l’utente avrà immediato accesso a contenuti interattivi quali le tabelle nutrizionali di un alimento, la composizione tessile di un abito, informazioni sulla filiera di produzione, la raccolta punti, giochi, sconti relativi al prodotto ecc. L’app riesce a riconoscere qualsiasi tipo di packaging in quanto è possibile utilizzare la tecnologia più appropriata per ottenere il riconoscimento più performante.
17 june
Best of past editions
Finaliste Startup Stage - HAUX T
HAUX T is a global Real Estate platform using Blockchain technology that offers a unique solution to investors, developers and tenants.
17 june
Best of past editions
Sessione B2B
Incontri B2B con investitori italiani e delegazioni internazionali, in collaborazione con ICE
17 june
Best of past editions
Intervento: La valutazione pre money (PMV) delle società nelle campagne di equity crowdfunding (ECF)
Nelle campagne di ECF la PMV non è negoziale, ma è fissata in anticipo e arbitrariamente dall'emittente. Se è alta si raccoglie poco, se è bassa ci si diluisce troppo.Esiste una relazione molto forte fra la PMV, la traction e le previsioni del business plan; abbiamo setacciato 400 campagne di ECF per analizzare questa relazione e offrire all'emittente uno strumento per definire una PMV equa
17 june
Best of past editions
Intervento: Venture Box, a copycat venture builder with a second mover strategy for SaaS B2B software products
17 june
Best of past editions
Intervento: Pre-Seed deals in Italia
17 june
Best of past editions
Intervento: Fireside chat
17 june
Best of past editions
Finaliste Startup Stage - NOCOTU'
Per sopperire alle esigenze abitative dei millenials dal punto di vista economico e sociale, e alle problematiche socio-ambientali che derivano dai sistemi costruttivi tradizionali, abbiamo sviluppato Nocotù, una soluzione abitativa sostenibile, intelligente, accessibile e modulabile che si adatta nel tempo alle esigenze delle persone grazie al nostro sistema di ancoraggio innovativo.
17 june
Best of past editions
Finaliste Startup Stage - Robotizr
Robotizr si pone l’obiettivo di semplificare e democratizzare il processo di programmazione delle automazioni dei macchinari industriali, porta di accesso per il paradigma Industria 4.0. Implementare automazioni industriali diventa oggi alla portata di tutti grazie al nostro sistema visuale no-code che elimina la ripida curva di apprendimento dei tradizionali linguaggi di programmazione.
17 june
Best of past editions
Finaliste Startup Stage - Pascol
Pascol è una filiera innovativa per la produzione di carne bovina: selezioniamo piccole aziende agricole che allevano bovini al pascolo, guidando le aziende verso pratiche di agricoltura rigenerativa; gestiamo per intero una supply chain lean; vendiamo carne dal gusto originale e dalle proprietà organolettiche superiori con una strategia omnichannel, e siamo già presenti in alcune delle principali insegne della GDO italiana.
17 june
Best of past editions
Finaliste Startup Stage - eWibe
eWibe è la prima piattaforma digitale dedicata al trading in tempo reale di Vini Pregiati. Il modello è quello tipico del mondo finanziario: i vini vengono scambiati sul mercato aperto di eWibe attraverso il modello bid/ask. Chi acquista è sempre libero di conservare le proprie bottiglie nei depositi di eWibe per poi rimetterle in vendita nel mercato oppure di riceverle a casa.
17 june
Best of past editions
Finaliste Startup Stage - Teamsight
Teamsight è una startup HR Tech che trasforma milioni di interazioni digitali in preziosi insights. La piattaforma di People Analytics IRIS analizza le interazioni aziendali tramite mail, chat, call e videocall, con un motore di AI che quantifica e suggerisce in real-time quali sono le aree su cui i team hanno bisogno di supporto e permette di attivare azioni correttive monitorabili nel tempo.
17 june
Best of past editions
Finaliste Startup Stage - ArtCentrica
ArtCentrica è un’applicazione cloud EdTech con la quale innoviamo l'insegnamento e l'apprendimento dell'Arte nelle scuole e nelle università globali. Il servizio SAAS comprende opere a GigaPixel di Gallerie degli Uffizi, Pinacoteca di Brera, Istituto Centrale della Grafica, MET, RijksMuseum e di altre collezioni museali. La ArtCentrica Platform inoltre abilita on line experience di player globali come il National Geographic (https.//ngs.artcentrica.com).
17 june
Best of past editions
Finaliste Startup Stage - Beant
Affianchiamo gli atleti e le società sportive per soddisfare un sempre più crescente bisogno di programmazione e gestione del post carriera sia da un punto di vista economico-finanziario sia da quello psicologico-relazionale.
17 june
Best of past editions
Finaliste Startup Stage - Helm
Helm Order Monitor combines speech recognition and data from the ship's sensors. This artificial intelligence continuously monitors whether issued helm orders are clear, confirmed, and most importantly, correctly executed.
17 june
Best of past editions
Finaliste Startup Stage - Makabi
Our solution to the problem of agrochemicals overuses is a smart biopolymer microcapsule with 3-in-1 technology: protection, nutrition and the time-release mechanism that releases various bioactive components at the time the plant needs them the most. Our pilot product, agro-formulations of microcapsules, was created by a green chemistry process that produces smart capsules with a 3-in-1 effect over three years of research and testing with various crops. One of the key features of our solution is the ability to grow plants indoors, where microcapsules enter the root zone in the form of small particles and release bioactive components through the process of dissolution and dialysis.
17 june
Best of past editions
Sessione B2B
Incontri B2B con investitori italiani e delegazioni internazionali, in collaborazione con ICE
17 june
Best of past editions
Presentazione programma
+ Sustainable Innovation | Rete Hubitat #Impact #Glocal #Community
WMF | Search On Media Group 17 june
Best of past editions
International Pitch Session - Elogy
La piattaforma include strumenti dedicati al Performance Marketing. Sfrutterai al massimo la tua customer base creando dei processi automatici di resell grazie a condizioni che imposterai all’interno della piattaforma in base ai dati raccolti nel tuo database clienti, con la possibilità anche di integrare tool esterni.
17 june
Best of past editions
International Pitch Session - Game Chuck Arcades
We are a video game and hardware developer established in 2017 and based in Zagreb, Croatia. At Gamechuck we believe you can create innovative games and products and still foster ahealthy gamedev culture — both inside and outside our offices.
17 june
Best of past editions
International Pitch Session - Pamakid
A Family app to do tasks, earn rewards & develop productive habits in kids
17 june
Best of past editions
International Pitch Session - SmartGuide
Smart Restart is a program that helps tourist attractions, destinations, regions and even entire countries to restart tourism faster and safely despite the ongoing Covid-19 threat and make it more sustainable once the pandemic is over. This is achieved by inspiring tourists to visit less frequented sites independently outside the crowds and tour groups with a safe contactless guide. As a result tourism recovers faster, is more evenly distributed across the destination, local businesses catering to tourists prosper, tourists enjoy a more authentic experience and the risk of Covid-19 transmission is minimized.
17 june
Best of past editions
International Pitch Session - Ringil
We are RINGIL. Our mission is to enable a new age of digital logistics. We have created cloud modular logistics platform gathering all data necessary for autonomous logistics.
17 june
Best of past editions
International Pitch Session - NonStudio
NonStudio è una startup innovativa che sviluppa videogiochi educativi per aziende leader del mondo scuola sia nazionali che internazionali. NonStudio ha creato un modello di sviluppo funzionale che permette la creazione di esperienze educative efficaci, divertenti e facili da usare tramite l’accesso web da qualsiasi dispositivo permettendo di raccogliere e monitorare in semplicità i dati.
17 june
Best of past editions
International Pitch Session - Deversity
DEVersity is open and inclusive environment where people, knowledge and ideas thrive. By utilizing the TaaS approach, we cater to each and every aspect of the product development journey - both technology and business wise. We achieve this by being on the same side with both our clients and team members, always.
17 june
Best of past editions
International Pitch Session - DonaLeb
Leaders & HR staff lack tools to help employees feel, be & do better. DonaLeb is the fitness and wellness platform that helps you engage your team & non profits fundraise.
17 june
Best of past editions
International Pitch Session - Over
A cutting edge AR platform powered by the Ethereum Blockchain. Over makes it possible for users provided with a mobile device or a smart glass to live interactive augmented reality experiences customized in the real world.
17 june
Best of past editions
Sessione B2B
Incontri B2B con investitori italiani e delegazioni internazionali, in collaborazione con ICE
17 june
Best of past editions
Finaliste Startup Stage - AdapTronics
Permettiamo una logistica intelligente e sostenibile sia sulla Terra che nello Spazio reinventando la presa e sensorizzazione di oggetti di qualsiasi forma, dimensione e materiale, tramite una tecnologia d’interfaccia elettro-meccanica adattiva capace di far interfacciare le macchine e i robot con l’ambiente circostante in qualsiasi contesto: industriale, agritech, packaging, ma anche per servizi in orbita o per rimuovere detriti spaziali
17 june
Best of past editions
Finaliste Startup Stage - GAMIFIED
La missione di AR Market è integrare tecnologia digitale e “gamification” per creare applicazioni di business, aumentando la produttività, l'esperienza degli utenti e la fidelizzazione. Sviluppiamo esperienze "gamificate" grazie alle tecnologie immersive AR/VR, per innovare Edutainment, Eventi, Marketing e Retail. Creiamo spazi virtuali a 360°, trasformando Eventi, Shopping e Formazione in esperienze interattive e coinvolgenti, per qualsiasi target di età. Reinventiamo, attraverso AR/VR e gamification, libri, storie, giochi ed arte, per un nuovo modo di educare le giovani generazioni.
17 june
Best of past editions
Finaliste Startup Stage - Sentric
Sentric aiuta i piccoli e medi retailers a portare facilmente i propri prodotti online. L’app Sentric fornisce immagini e descrizioni di tutti gli articoli pronte per essere utilizzate sulle maggiori piattaforme di vendita online.
17 june
Best of past editions
Finaliste Startup Stage - Startgram
Startgram è l’unico database di startup in fundraising, ovvero una piattaforma di comparazione di dati che utilizza l’intelligenza artificiale per realizzare matching efficaci con gli investitori. Il servizio sosterrà la crescita repentina dell’ecosistema startup, rendendolo più accessibile per investitori qualificati e non.
17 june
Best of past editions
Finaliste Startup Stage - STEP 4 Business
STEP 4 Business è la prima piattaforma digitale pensata per le PMI in “Amazon Style” che, grazie a open banking e open finance, offre una soluzione completa dei migliori servizi forniti da terze parti. Un ecosistema aperto di embedded finance che soddisfa le esigenze quotidiane delle PMI creando un'esperienza personalizzata basata su insights evoluti.
17 june
Best of past editions
Finaliste Startup Stage - PlusAdvance
PlusAdvance, prima fintech italiana indipendente, aiuta le aziende a ottimizzare la gestione del capitale circolante, liberando risorse finanziarie da investire per crescere e innovare. La piattaforma SaaS di PlusAdvance permette di creare e gestire liberamente scenari personalizzati. I clienti capofiliera possano investire la liquidità propria (dynamic discounting) o di terzi (confirming multi-banca) e i fornitori possano incassare più rapidamente le proprie fatture senza contrarre nuovo debito.
17 june
Best of past editions
Sessione B2B
Incontri B2B con investitori italiani e delegazioni internazionali, in collaborazione con ICE
17 june
Best of past editions
Finaliste Startup4Culture - WhatsArt
WhatsArt è il nuovo servizio innovativo che permette di trasformare ogni smartphone in audioguida senza scaricare nessuna App.
17 june
Best of past editions
Presentazione Finale Startup4Culture
Dalla collaborazione tra WMF e la Digital Library del Ministero della Cultura è nata Startup 4 Culture, la competition dedicata a progetti di valorizzazione del patrimonio storico culturale italiano. Durante il WMF 2022 le migliori startup selezionate dalla call si sfideranno in una pitch competition sullo Startup Stage, davanti al pubblico composto da professionisti, investitori e aziende.
17 june
Best of past editions
Finaliste Startup4Culture - Mezzoforte
La piattaforma si basa sull'integrazione di tecnologie di localizzazione indoor e outdoor, e mira ad un'evoluzione innovativa del concetto di Smart Cities applicabile al settore turistico/culturale attraverso soluzioni hardware ecologiche ed efficaci per una restituzione dei contenuti audio di alta qualità.
17 june
Best of past editions
Finaliste Startup Competition - Sea the Change
Sea the Change è una startup innovativa a vocazione sociale che intende rendere il settore turistico protagonista nella tutela degli ecosistemi marini. Come? Offrendo la possibilità ai singoli turisti di ridurre e compensare l’impatto ambientale della propria vacanza attraverso l’investimento in progetti sostenibili, legati alla salvaguardia del mare. Inoltre Sea the Change propone percorsi di analisi, reporting e comunicazione della sostenibilità per le imprese.
17 june
Best of past editions
Finaliste Startup Competition - Restworld
Attraverso piattaforme di raccolta e tracciamento dati favoriamo l'incontro tra domanda e offerta di lavoro nel settore Ho.Re.Ca.. Un approccio nuovo e più sostenibile per rispondere a quelli che sono i bisogni del mercato del lavoro nel settore Ho.Re.Ca. In un mondo del lavoro che prova costantemente a rinnovarsi rimanendo però incatenato al passato, Restworld prova a dare una spinta verso il futuro in maniera più decisa unendo la componente umana, attenta e professionale, ad una componente tecnologica al passo con i tempi e, per alcuni versi, rivoluzionaria.
17 june
Best of past editions
International Pitch - ClioMuse
Clio Muse Tours è un'azienda pluripremiata che opera nel settore del turismo e della cultura. Dalla nostra fondazione nel 2014, abbiamo collaborato con istituzioni culturali e musei di livello mondiale, abbiamo curato più di 450 tour audio in oltre 17 paesi e abbiamo costruito una forte rete di partner tra cui i più grandi tour operator del mondo. Oggi, Clio Muse Tours è specializzata nella creazione e cura di tour audio e virtuali, nonché nello sviluppo di tecnologie all'avanguardia per le istituzioni culturali. La nostra identità sfaccettata ci ha permesso di lavorare insieme alle più grandi agenzie di viaggio online del mondo e di collaborare con le principali istituzioni culturali in Grecia e all'estero al fine di creare esperienze di turismo culturale di alto livello.
17 june
Best of past editions
International Pitch Session - Re.corder
ARTinoise is an innovative startup company that pursues the mission of imagining and creating musical instruments suited to fulfil the natural musicality of young and older children. The production of re.corder was partially financed through a successful crowdfunding campaign in 2020. The product reached the international market in August 2021 and is currently worldwide distributed through Proel by leading music equipment dealers such as Thomann and StrumentiMusicali. "re.corder is for everyone, from the elementary school student to the amateur musician, from the baroque flutist to the experimenter of electronic music."
17 june
Best of past editions
Finaliste Startup4Culture - TabUi
tabUi convoglia tutte le informazioni, eccellenze e unicità dei territori italiani all’interno di un’unica APP. L’utente non deve più utilizzare diverse piattaforme in ogni luogo in cui si trova, ma otterrà automaticamente tutte le informazioni utili al suo viaggio e alle esperienze sul territorio. I contenuti vengono inseriti dalla community e resi disponibili anche attraverso la Realtà aumentata.
17 june
Best of past editions
Sessione B2B
Incontri B2B con investitori italiani e delegazioni internazionali, in collaborazione con ICE
17 june
Best of past editions
Finale Startup Weekend
17 june
Best of past editions
Votazione Startup Weekend
17 june
Best of past editions
Intervento: Ricordo Marino Golinelli
La Fondazione Golinelli oggi opera a livello nazionale, ed in prospettiva internazionale, per la formazione dei giovani e lo sviluppo di nuove realtà imprenditoriali. Golinelli ha fortemente voluto che dopo di lui parte della sua eredità, sia economica sia culturale, potesse tradursi in un esempio ed in un aiuto concreto da parte di chi come lui riteneva di aver avuto fortuna, a chi desidera ripercorre quel tipo di cammino nella logica di dare un contributo allo sviluppo economico e sociale del nostro Paese.
17 june
Best of past editions
Premiazione finale Startup Stage
17 june
Start the Future
Hosting
17 june
08:30 - 09:40
Pool Stage
Music broadcasts
17 june
08:30 - 18:00
B2B & Speed Meetings
Dedicated and reserved spaces for B2B meetings, available to participants, buyers & sellers in digital tech, open innovation stakeholders, startups.
17 june
08:30 - 18:00
B2B & Speed Meetings
Dedicated and reserved spaces for meetings between companies and candidates, to facilitate matching between digital professionals and companies with open job positions.
17 june
09:00 - 09:20
Impact to Business
Apertura
Presentazione del programma della giornata
17 june
Startup Stage
Hosting
17 june
09:10 - 09:20
Startup Stage
Program presentation
17 june
09:20 - 09:40
Diversity & Inclusion
Inclusion: a team game
Any person within a diverse group and within relationships brings added value for their diversity, contributing to an inclusive environment. Each of us is different because we are unique. In relationships this must take on a positive connotation because of our own peculiarities that differentiate us from others, whether within a sports team or within a company.
D&I Manager and Captain of Italy Deaf Women Volleyball Team
17 june
09:20 - 09:40
Startup Showcase
Contract Automation and Artificial Intelligence for Improving Contract Management Processes in SMEs
Have you ever thought about the true cost of a legal document? It is not just an economic issue. The speech aims to analyze the impact that contract automation and artificial intelligence can have on contract management within small and medium-sized companies. Implementing a good contract management strategy ensures not only time savings but also improves the security of business processes by preventing risks and errors.
CEO
CEO&Co-Founder LexHero 17 june
09:20 - 09:40
AI Marketing & Plenary
AI: La minaccia fantasma nell'advertising digitale
Perché i manager delle aziende non possono arrivare tardi all’appuntamento con l’AI nel mondo dell’Advertising Online
Digital Marketing Expert @Search On Media Group
17 june
09:20 - 09:40
Platform & Services
Marketplace NFT for businesses: which are the trends, the dynamics, and the opportunities?
Cultural phenomenon, speculative bubble or economic opportunity? Today, increasingly, gateway for companies to the Web3 world. NFTs are a new resource for innovation. After a shrinking 2022, we are now seeing a strong recovery: their use is growing and with it the creation of platforms for exchange. What are the dynamics at work, from the perspective of a leading technology provider in Web3 solution development and author of an Italian NFT marketplace challenging the international big players? How and why does a custom NFT marketplace meet the branding and marketing strategy needs of companies?
CEO & Co-founder
KNOBS 17 june
09:20 - 09:43
Movie Area
La bambola di pezza
Mia is 16 years old and thanks to her virtual diary she meets Tommaso, sensitive, attentive, full of energy: a prince charming who seems tailor-made for her. But who is Tommaso really? "La bambola di pezza" (The rag doll) is a short film that is part of a transmedia project on online grooming, which premiered as a special event at the 79th edition of the Venice International Film Festival.
17 june
Startup Stage
17 june
09:20 - 10:00
Tech for Non Profit
Donate 3.0: trends and unwinds of online giving in Italy
Donate 3.0 is the annual observatory that measures how widespread the donation phenomenon is in the Italian Internet population, analyzing their habits and attitudes. Who donates, how much they donate, who they donate to, how they donate... these are the topics of the meeting, along with an analysis of the drivers and possible barriers of online donation. To complement this, a brief lunge on the data and trends that emerged from the analysis of active crowdfunding campaigns on Rete del Dono.
Founder & Presidente
Rete del Dono 17 june
09:20 - 10:00
Coding
JavaScript: You're Wrong, It's Not a Single-Threaded Language!
JavaScript is too often referred to as a single-threaded language, which is often not clear how much it's now a thing of the past! For too long, the language (and environments) has had many features that allow for multi-threaded work, finally lightening (and not a little) the much overworked main thread. From Workers to Atomics, from some small tricks to SharedArrayBuffers, we will dive into a journey that takes JavaScript to a new level, so we can say at the next opportunity: "You're wrong, JavaScript is not a single-threaded language!" Unfortunately, many crimes still prevail in our web applications, and not having a real bat belt, we can use the wonderful, multiple, and often too little-known Developer Tools! Let's analyze them, get to know them better, hook them onto our belt, and start fighting the bad guys lurking in our code... but remember, don't compare yourself to Batman!
CEO @ Devmy / Google Developer Expert / Microsoft MVP
Devmy 17 june
09:20 - 10:00
Start the Future
English
Tech industry, social justice and human rights: Working together to benefit all, not few
The world is facing numerous challenges, from climate change to conflict, inequality and poverty. The tech industry can contribute positively with innovative solutions and products. However, the tech industry needs to work with human rights, social justice and racial justice activists to develop solutions that serve all, and not only the privileged few. In this talk, we will unpack how this can be done and how we can work together for the betterment of humanity.
Responsible for Campaigns and Communications in Italy
Communication & advocacy expert - Change.org; Communication & journalism 17 june
09:20 - 10:00
Robotics
72 hours to save lives. UAV: our eyes in the sky
When a disaster occurs, the most important issue is preserving human lives. In this context, the first 72 hours after the disaster hits are the most critical, which means that search and rescue (SAR) operations must be conducted quickly and efficiently. The response time of disaster management personnel during a natural disaster is key in saving the lives of those in the affected areas. The most efficient situational awareness is achieved through aerial assessment. Using unmanned aerial vehicles (UAVs), first responders can better understand which structures were affected by the event, the extent of the damage to these structures, the state of the transportation infrastructure, and the potential number of people affected by the event. From their high vantage point, teams of UAVs can provide reconnaissance and mapping support; perform structural assessment; identify stranded survivors and direct them to safe locations; and serve as an ad hoc communications infrastructure to connect mobile devices to the nearest radio access network (RAN). This talk describes a vision for leveraging the latest advances in UAVs in disaster management, supported by wireless sensor network (WSN) technology, to enhance the ability of network-assisted disaster prediction, assessment, and response.
Vice Presidente Autonomous Robotics Research Center - Technology Innovation Institute (TII)
17 june
09:20 - 10:00
AI for PMI
ChatGPT: How the magic of AI is about to impact the world of business
The old concept of AI is now outdated, along with all the old misconceptions: the new ChatGPT is unleashing its full potential to make its mark on the world of businesses and create a divide between those who move quickly and those who will remain enchanted spectators. But what exactly is it? How does it work? In what ways can companies leverage it to achieve their goals and improve their business metrics? Gianluca will guide us through new opportunities and challenges in an event that serves as a portal to the future.
CEO & Co-Founder
indigo.ai 17 june
09:20 - 10:00
Health Tech
Future healthcare trends
The health and life sciences ecosystem is undergoing a profound transformation. New technologies are enabling stakeholders in the system to respond to unresolved problems and treatment needs, sometimes thanks to radical innovation in traditional therapies and devices. The development of areas of innovation such as Digital Therapies, sensors and extended reality are enabling and will enable changes and improvements in patient care and treatment processes.
Senior Researcher
Senior Researcher, Digital Health and Life Science Observatories, Politecnico di Milano 17 june
09:20 - 10:00
Politics in Tech
Smart Cities and citizen participation: a possible synergy?
17 june
09:20 - 10:00
Innovation Policies
Business models for the energy transition
17 june
09:20 - 10:00
Content Marketing
Best Ads are Stories - From Wonder-filled Cocoa to TikTok Reels: How Storytelling Has Changed
The line between traditional advertising and video content is disappearing. In this speech, we will revisit some famous advertisements and what made them famous. We will explore the archetypes, storytelling hooks that today become the pivot of corporate communication strategies on entertainment platforms (not just social media!) such as TikTok and Instagram. We will move from content marketing to storytelling, citing unconventional examples such as Mike Bongiorno and his promos and the Wonder-filled Cocoa. We will then arrive at the reels of major brands. We will conclude with a series of tips.
Founder La Content | Author | Storyteller
17 june
09:20 - 10:00
Content Creators
The Creator Economy and the Regulation of the Creator Professional Figure
Content Creator
17 june
09:20 - 10:00
Social Advertising
Ignore it and scale it: when the advertiser matters more than the data
Moving between what you see on the platform and what actually happens on eCommerce can be complex, difficult and frustrating. But with a smart approach it is possible to profitably scale up to going out-of-stock, all with advertising automations working around the clock. We will address how the path from understanding the buying process to extreme advertising helps overcome black boxes and messy attribution.
Founder
Gargiulo Studio 17 june
09:20 - 10:00
E-commerce
Digital innovation in retail and omnichannelality
Physical shops are increasingly integrated with digital and pervaded by technology. How is the role of stores changing and how are they integrated with digital channels? How does the in-store experience change with a customer 'augmented' by technology? What can the physical store teach the digital and vice versa in the relationship with customers? The talk will attempt to answer these questions (and more) also with a look at the virtual future of shops.
Strategy Director, Digital Business Senior Consultant
Education Digitale 17 june
09:20 - 10:00
Tourism & Travel
From Room Plan to Digital Marketing Plan (Skipping the PMS) Using AI Tools Effectively
Since 2020, the Data Driven working method has completely changed for every work environment, and certainly even more so in the tourism industry. With the absence of any reliable reference to the past and with the use of AI generative tools, it is now possible to quickly organize multichannel strategies that closely follow the room plan, enabling full efficiency of every tourism business.
Consulente
Volpe Marco 17 june
09:20 - 10:00
Impact to Business
FoodSystem 5.0 | Technological Innovation and Sustainability in the Agri-Food Sector: Plans and Opportunities for the Future
How can technologies support a sustainable food system project? The internship program opens a discussion inspired by Alex Giordano's book 'Foodsystem 5.0 - agritech | Mediterranean diet | communities.' The aim is to envision technologies that benefit a new society, inviting practical solutions where everyone - youth, artisans, small businesses, social entrepreneurs, startups, Industry 4.0 research, institutions - can play their part and proudly declare: 'We make the future of food!'
17 june
09:20 - 10:00
Brand & Lead Strategy
Why is it that most brands have an active affiliate program?
81% of brands have an active affiliate program, finding significant advantages in terms of online sales through this performance-based activity. Let's explore how some brands in Italy utilize an affiliate program to achieve important goals such as branding awareness, leads, or sales.
CEO
CEO @ Simple Media 17 june
09:20 - 10:00
Legal Tech
Toward a European data law (EU Data Act): Much ado about nothing?
Some call them the 'new gold,' others the 'future oil.' Indeed, there is no doubt that data has become a crucial component of our society and a powerful tool for innovation and job creation. However, users of Internet of Things (IoT) devices are often unaware of the rights and obligations associated with them. In light of the new European data strategy (European Data Strategy), on February 23, 2022, the European Commission adopted a proposal for a regulation on harmonized rules for fair access to data and the use of data, also known as the Data Act. The new regulation primarily aims to: ensure efficient data interoperability among different entities, encourage access to data for consumer users and businesses, and regulate the use of company data by public entities in specific situations where there are particular needs, such as public emergencies. In this presentation, Federico Casolari, Full Professor of European Union Law at the University of Bologna, will analyze the impacts that this new future regulation will have on European countries, from the perspective of both private companies and the public sector. This intervention will also provide an overview of the contents of a new scientific publication by Federico Casolari, Luciano Floridi, and Carlotta Buttaboni, under the supervision of the International Scientific Board of IFAB, entitled 'The EU Data Act in Context: A Legal Assessment.'
Professore ordinario di Diritto dell'Unione Europea, Alma Mater Studiorum - Università di Bologna
17 june
09:20 - 10:00
Digital Strategy
Psychological Price - Neuromarketing applied to product pricing
One of the most challenging aspects in e-commerce is the identification of the ideal price: the exact figure that can be applied to product labels in order to maintain high desirability while guaranteeing the highest possible profit. Thanks to the latest scientific discoveries published in authoritative scientific journals in the fields of neuromarketing and behavioural economics, it is now possible to draw up a strategic framework that can help any e-commerce manager organise his or her catalogue in a methodical and ultra-practical manner, finally achieving state-of-the-art pricing. The lecture will be full of examples, case studies and techniques that are still uncommon and of high competitive value in the world of online commerce.
Neuromarketing & Marketing Manager
Pronesis srl 17 june
09:30 - 10:00
Space Economy
Welcome and Registration
Participants and experts arrive at the venue & mingle
17 june
09:40 - 10:00
Diversity & Inclusion
Accessibilità day-by-day: innovazioni e nuovi trend
Soluzioni e progetti che arrivano dalle aziende e nuovi trend dal 2023 per gli anni a venire sul tema dell'accessibilità, delll'inclusione e del design4all; il workshop è pensato per far vedere un po' di progetti interessanti che hanno realizzato o stanno realizzando diverse aziende sul tema dell'accessibilità digitale, e come il design può avvicinarsi alle persone con disabilità nella vita di tutti i giorni da un punto di vista "pratico"
Speaker
Disability Lawyer & Advocate - Disability Manager @Lex4all 17 june
09:40 - 10:00
Book Presentation
Advertising on TikTok - 20 tips for creating successful campaigns for you and your customers
Advertising on TikTok - 20 Tips for Creating Successful Campaigns for You and Your Clients" is everything you wish you had until now. You'll really learn how to use TikTok's adv platform to the fullest, for you and your clients, creating the right strategy to get results. You will discover that there is a world behind it that evolves every day, you will see that it is not the platform just for Generation Z but anything but. TikTok is not a social network. Here is the first reason why you should read this book: you will find the rest of the reasons within my book.
Founder
Digital Marketing Strategist 17 june
09:40 - 10:00
AI Marketing & Plenary
Do AIs know how to drive? Yes, but not as you think...
What does "autonomous driving" mean? What does artificial intelligence have to do with the concepts of autonomous driving and smart cities? (Yes, the two themes are closely related.) Hundreds of articles, videos, and TV programs explain how an AI can drive your car, but no one explains whether it makes sense for an AI to drive your car! Obviously, there is no simple answer. Designing a car is a truly complex process, and a small error can cause accidents and deaths. If you think about it, AI is not really the technology you want behind the wheel! Several times, throughout my career, I have been asked, "But would you get in that car?" Well, I have given myself the answer, but I don't know if you want to hear it...
Assistant professor at University of Modena and Reggio Emilia, Innovation Manager and co-founder at Hipert srl
17 june
09:40 - 10:00
Startup Showcase
English
Role of AI and Semantic Engineering in SEO world
In this keynote session, you'll learn 23 cutting-edge SEO strategies to boost your website's visibility and rank higher on search engines in 2023 and beyond. From optimizing for voice search to leveraging AI and machine learning, we'll explore the latest tactics and tools to stay ahead of the curve. You'll leave with a comprehensive understanding of the evolving SEO landscape and actionable insights to improve your online presence. Don't miss this opportunity to future-proof your SEO strategy!
CEO of Thatware
17 june
09:40 - 10:00
Platform & Services
Innovate your business in just 30 days
Discover the potential of digital tools and embrace the challenge of transforming your company in just 30 days! Engage with your audience through physical and digital touchpoints, creating an omnichannel experience. Revolutionize your business by leveraging the latest technologies in Artificial Intelligence and automation. In the era of innovation, technology is the secret to achieving tangible results with speed and efficiency. Are you ready to create your strategy in 30 days?
CRM Specialist e Omnichannel Manager @MASTERBOSSITALIA
17 june
09:40 - 10:00
Innovation Film Fest
Youtube and the resurgence of film criticism
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17 june
09:40 - 10:00
Web 3
A Universe of New Services: Real-Time Services and cutting-edge A.I. techniques that will transform markets and the Web
Thanks to the Metaverse phenomenon, 3D Computer Graphics has entered the heart of the Web, becoming an active means of generating new services and content. The subsequent arrival, of Artificial Intelligence models, is further simplifying complex tasks and generating brand new services that appear magical in the eyes of the user. At the center of this process, Avatars are acquiring a central role, giving rise to parades, personal and Online Web commerce assistants, next-generation Infopoints, Virtual Storytellers, and Talking Face... Looking to the future, as technological power grows, this path will lead us to unlimited powers in Real-Time bringing us closer and closer to the "Real" Metaverse.
Creative Technologist | Consultant | Teacher | Communicator
17 june
09:40 - 10:20
Startup Stage
Futurmotive Award by Autopromotec
Expert on stage:
Giuseppe Oppedisano
Head of Innovation Team – Search On Media Group
Renzo Servadei
CEO - Autopromotec
Eugenio Razelli
President - Motor Valley Accelerator
Giuseppe Oppedisano
Head of Innovation Team – Search On Media Group
Renzo Servadei
CEO - Autopromotec
Eugenio Razelli
President - Motor Valley Accelerator
17 june
09:43 - 09:50
Movie Area
Yallah
Beirut, 1982. As Nicolas prepares to flee his civil war-torn city, he meets Naji, a teenager determined to go to the swimming pool. Trying to protect the young man, Nicolas finds himself caught up in a surreal race against the war.
17 june
09:50 - 10:00
Movie Area
Purgatorio
Purgatory manifests itself in all its grandeur: a rocky mountain towering in the center of the southern hemisphere, in the ocean. Emerging from Hell, the passage of time is admitted in this realm: here dawn and dusk, day and night are known, and light is declined in all its hues. Entering this primordial setting, the viewer will cross in subjective, with Dante's eyes, the threshold of Purgatory: a door in the rock, guarded by an angel armed with a sword.
17 june
10:00 - 10:11
Movie Area
Sensei Ni Rei
Luigi, a teenager from the Roman suburbs, loves karate, which is both sport and discipline for him. One evening, at the end of training, he finds a friend waiting for him. The next morning Luigi has a competition that he does not want to miss, but Tommaso asks him to spend a few hours of the evening with him
17 june
10:00 - 10:20
Tech for Non Profit
What I saw inside a war hospital
What are the motives that drive a person to care for the victims of war? What can a health care worker who sees the effects on civilians of "humanitarian wars" every day tell us about it? Starting with EMERGENCY's direct experience in the contexts of war and poverty in which it has been working for nearly 30 years, an opportunity to reflect on the causes and effects of choosing war, which seems inevitable to those who have never done anything to avoid it, to those who have never chosen to courageously take the path of protecting human rights.
17 june
10:00 - 10:20
Startup Showcase
Cracking the code of human behavior through AI
Data is the valuable fuel of modern businesses. Artificial intelligence is the key that opens the door to a universe of new knowledge. But there's a problem: Brands spend tens of billions each year collecting word-based data, often bias-infused. It's time to change the rules of the game. Emotion AI is a revolutionary solution that allows us to collect unfiltered data quickly and easily.
Co-founder | CMO
Emotiva 17 june
10:00 - 10:20
Impact to Business
Alliances: how to attract digital nomads and remote workers
As the way we work continues to evolve, Italy has the potential to become a hub for digital nomads and remote workers seeking a high quality of life, culture, and natural beauty. This panel will provide valuable insights into Puglia's efforts to position itself as a top destination for digital nomads and remote workers.
17 june
10:00 - 10:20
Space Economy
IRIDE: uno tra i più importanti programmi spaziali satellitari europei di Osservazione della Terra
Modera: Fabrizio Zucchini, Communication Manager IRIDE
17 june
10:00 - 10:20
Entrepreneurship
Entrepreneurship, trends & VCs
The video recording of this speech is not available.
17 june
10:00 - 10:20
Politics in Tech
Casa delle Tecnologie Emergenti di Bologna: Guida al Futuro Tecnologico
17 june
10:00 - 11:00
Pool Stage
DJ Set
17 june
10:11 - 10:20
Movie Area
Nica
An ordinary awakening in a bare but playful house. A little girl and a father. Their last matti- na together. A sudden farewell. An abandonment lived without any sadness, yet another game, yet another hide-and-seek where they learn to find each other.
17 june
10:20 - 11:00
Diversity & Inclusion
Do we learn to talk about it differently?
Reflection on the representation of Diversity in media and communication: what paths and mechanisms need to change to deconstruct stereotypes and change approaches on how companies and media products tell stories of diversity and inclusion.Expansion of topics and conversations, change of tone of voice, involvement of interested community members, and attention to quality the keywords.
Client director
Show Reel Agency 17 june
10:20 - 10:30
Impact to Business
Invitalia partner of innovation for businesses
Presentation of Invitalia, the National Development Agency, owned by the Ministry of Economy and Finance.
17 june
10:20 - 10:40
Start the Future
There is no communication without listening: learn to be heard!
Have you ever felt the need to be heard more? Think: the music we listen to, nature, flowing water, as well as our breathing, our gestures, our living: everything produces sound.And this is where Chiara Luzzana, one of the most innovative sound designers on the international scene, comes in. She guides us on a journey to discover not only Sound Branding, a subject on which she is a leading expert, but the importance of listening and being heard more!In this talk you will have the opportunity to immerse yourself in an ocean of your own sound, at first unexplored, discovering that there is no communication without listening!
CEO
Sound Designer / Music Composer 17 june
10:20 - 10:40
Space Economy
SaferPlaces: EO/AI based digital twin solution for flood risk intelligence in cities
In SaferPlaces we have developed a Global Cloud-based Platform for delivering on-demand timely risk assessment data for pluvial, fluvial and coastal hazards to support multiple users in assessing flood risk for cities worldwide and making flood smart data-driven decisions. Open Data (Geospatial, Satellite, Climate Data) and AI-based models are combined into a cloud-computing environment, to build a digital representation of the urban catchment (digital twin) and provide actionable insights and property-level flood risk information to streamline urban flood risk management, compliance, and mitigation. In real-time, forecasting or climate projections mode, our solution helps users to assess the risk, the extent and the damage on city infrastructures caused by floods and it helps multiple stakeholders in building preparedness and climate resilience. The users can generate the required flood risk intelligence with global coverage at high resolution (parcel level) in a few easy steps and with competitive economic costs.
17 june
10:20 - 10:40
Web 3
Metaverse and Gaming, the next biggest Web3 trend: onboarding 1 billion users to Crypto
In this panel I will discuss why gaming and metaverse will be the next biggest trend on blockchain and help the crypto industry to go mainstream and onboard 1 BLN users on the market.
Co-founder of Intraverse, Web3 and Metaverse Expert
17 june
10:20 - 10:40
Content Creators
Influencer Marketing without Beating Around the Bush: The Point of View of Content Creators
What are the typical mistakes that brands and agencies make? How do content creators view the market? In my speech, I will share the perspective of someone who runs an agency that bases its value proposition on creating a virtuous relationship between brands and creators.
Content Creator, Co-Founder & CEO Flatmates Agency
CEO
Flatmates SRL 17 june
10:20 - 10:40
AI Marketing & Plenary
All you need is context: how to generate content from your knowledge base
In this talk, we will explore how companies can harness the power of large language models to generate personalized and high-quality content based on their corporate knowledge base. The presentation will provide an in-depth analysis of the techniques, methodologies, and challenges involved in using cutting-edge artificial intelligence technologies to create effective and engaging content. During the session, we will cover the following topics: Introduction to large language models and their potential for content generation. Illustration of the differences between current models and models available just a few years ago, and how these improvements translate into real-world impact for businesses. Techniques for training and customizing large language models based on a company's specific knowledge base. Strategies for ensuring relevant and accurate content that reflects the company's identity and values. Approaches for effectively integrating large language models into existing content creation and management processes. Analysis of the ethical and legal challenges that arise from using these models and how to address them responsibly.
CEO
ByTek 17 june
10:20 - 10:40
Entrepreneurship
From Poverty to Prosperity: How Startups in Emerging Markets are Changing Lives
In recent years, startups in emerging markets have been making headlines for their innovative business models and ability to disrupt traditional industries. But beyond their potential for profit, these startups are also driving social impact by providing employment opportunities, increasing access to essential services, and ultimately lifting people out of poverty. This talk will explore the ways in which startups in emerging markets are tackling some of the world's biggest challenges and changing the lives of millions of people. From fintech companies improving financial inclusion to healthcare startups expanding access to healthcare services, we will examine how these ventures are creating a positive impact and contributing to the sustainable development of their local economies. We will also discuss the challenges that these startups face and the ways in which governments, investors, and other stakeholders can support their growth and success. Join us for an inspiring discussion about the power of entrepreneurship to create a more equitable and prosperous world.
17 june
10:20 - 10:40
Innovation Film Fest
New Short Cinema by WeShort
In today's fast-paced society, where even the perception of time has changed, WeShort is using a rebranding of the word short film, this is also the reason for the birth of the company, we present the BIG SHORT CINEMA. What you will discover on WeShort is that the short film is not a niche for a few, but an unexplored universe for millions of people, for when you don't have time, concentration and desire to follow films and series for hours on end during your day.
Founder & CEO
WeShort 17 june
10:20 - 10:40
Movie Area
Le buone maniere
Mimmo Savarese, 50 anni, è stato il più grande telecronista sportivo della sua generazione. Oggi che la carriera è in declino, ha l’opportunità di ritornare in auge grazie ad un’insolita offerta di lavoro, che nasconde in sé l’occasione di vendicare magistralmente un drammatico torto subito da bambino. Riuscirà a rivalersi sulla vita con il talento che maneggia meglio: l’esercizio della parola.
17 june
10:20 - 11:00
Circular Economy
Is food waste really just about food? Circular solutions beyond wasted nutrition
17 june
10:20 - 11:00
Tech for Non Profit
How to test and innovate by becoming a MUST in both fundraising and project implementation
2020 was the year that created a watershed between the before and after for the work of third sector organizations as well. Fundraising has transformed, consolidated areas and explored new opportunities. The same thing happened in programs. All of this has been possible because of the drive for innovation, the attitude of testing and the acceptance of error. We will talk about how Save The Children responded to change by innovating and testing as much as possible.
Marketing & Fundraising Director
Save the Children Italy Head of Digital & Innovation
Save the Children Italia 17 june
10:20 - 11:00
Web Analytics
From data storytelling to artificial intelligence
In the data-driven approach, it is crucial to transform data into information. Thanks to data visualization, data are made understandable even to those who are not analytics experts. However, something more is needed: steps need to be set up to "tell" what the data are telling us, what information we derive in order to then propose corrective or improvement actions and make the right decisions in our business. To do this we need serious skills and skilled workers on this front not only in data collection and analysis, but also in copy and visual communication. The last step is artificial intelligence, which can help even more in empowering people to make choices through predictive analytics via machine learning.
Data analyst
Freelance 17 june
10:20 - 11:00
Coding
Atomic Methodology for Creating Custom Design Systems with Storybook
The old concept of "web pages" has disappeared to make way for real applications on the browser, which are often divided into components. Let's see, therefore, how to make the most of our components using the atomic methodology to boost our components, exploit reuse, and provide graphic coherence thanks to the creation of our design system through Storybook.
Developer
Front-End & Mobile Developer @Devmy 17 june
10:20 - 11:00
Legal Tech
But are there really still those who don't know that ecommerce companies can legally DEM without consent?
Analysis and practical application of the tool of soft-spam, a perfectly legal technique for doing Mail Marketing without consent, aimed at upselling to retention.
Lawyer & Founder
Polimeni.Legal 17 june
10:20 - 11:00
Robotics
English
The Future of AI is Biological: how a whole organism approach to AI will solve AGI, machine consciousness, and may help make life better
Studying the human organism allows AI and Robotics designers to draw inspiration from nature at many levels and in many regards, in principles and function, for engineering new materials, mechanisms, and algorithms, and efforts to create AI and robots as self-regulating artificial lifeforms. Here the presenter describe a novel embodied AI framework using a human-inspired AI cognitive system with robotic hardware embodiment, including naturalistic humanlike face, hands and arms, locomotion, and an extensive software suite including diverse AI algorithms, computer animation tools, and application authoring tools, for exploring humanlike cognition as a holistic, embodied phenomenon. While many morphologies and appearances can be useful for AI agents and robots, humanlike or humanizing AI and robots can especially satisfy the human need for character social interaction, and this can be useful for human-centric AI applications, and for training human-level humanlike AI, by emulating the human functionality.
17 june
10:20 - 11:00
AI for PMI
The merging of ChatGPT and Telegram: When artificial intelligence meets instant messaging app.
Consulente web marketing
Freelance 17 june
10:20 - 11:00
Digital Journalism
Ethics in multimedia information is a constructive choice for dialogue with the readership
Constructive journalism believes in information that opens up a common space of two-way relationship between the informant and the audience with a focus on respecting the reader, solution-oriented storytelling, facilitating dialogue and listening. More ethics means more credibility towards the communities of reference.With the Constructive Network and News48, the Constructive Journalism Ethics Charter was born, summarising the ethical principles that quality journalism is based on.
NewsContentDesigner
New Maker & News Content Designer 17 june
10:20 - 11:00
Politics in Tech
Homes of Emerging Technologies in Italy: Innovation and Collaboration for the Future
17 june
10:20 - 11:00
Brand & Lead Strategy
Lead generation per prodotti e servizi complessi, cosa abbiamo imparato in oltre 100 progetti
Tradurre la Lead Generation in vere opportunità di business è la sfida e l'ambizione di tantissime aziende. In un panorama iper-competitivo come quello attuale, però, chi e cosa vince? Quali sono le leve che davvero garantiscono la conversione in Customer? Come assicurare la Retention e "nutrire" le lead per trasformarle in Ambassador? Ne parliamo per casi concreti, analizzando cosa fare - e cosa non fare - attraverso i do's & dont's di oltre 100 progetti di Digital Marketing.
Digital Strategist
Digital360hub 17 june
10:20 - 11:00
E-commerce
How I founded and grew OlivYou, the first olive oil eCommerce born in Boraso: everything no one tells you when founding a startup
How did the idea of founding OlivYou come about?A Conversion Agency launching its own ecommerce, why?How do you create an eCommerce start-up from scratch?How much money does it take and how did you find it?How did you choose the platform?What marketing activities do you do and with what results?Is it better to create an internal team or work with agencies?Tell us the main mistakes you made.
Federico Passoni interviews Massimo Boraso to make him tell us everything that lies behind an eCommerce start-up.
Federico Passoni interviews Massimo Boraso to make him tell us everything that lies behind an eCommerce start-up.
Ceo
Founder & CEO @ Boraso 17 june
10:20 - 11:00
Health Tech
To be there or not to be there: why follow a hospital on social media?
For a public hospital 'being on social media' is now inevitable but certainly complex. Italians are increasingly looking for health information online and on social networks. Therefore, social media is the place where they need to find qualified and verified answers. What can a public hospital do to "be there in the right way"? To give a possible answer to this question, we will present the case history of the digital communication strategy of Niguarda Hospital in Milan , winner of the first edition of the 'Smartphone d'oro' award of the PA Social Association
Responsabile Comunicazione e relazioni esterne
ASST Grande Ospedale Metropolitano Niguarda 17 june
10:20 - 11:00
Content Marketing
Emotional Relationships: The H2H Approach, Fear of Judgment, and the Role of Empathy
The way we communicate has changed, the relationship we want with our brands has changed, and the rules of our work have changed. Let's see together the necessary steps to create effective, relevant emotional marketing strategies that will be remembered much longer than you think possible. We'll explore the H2H approach, the fear of judgment, and the role of empathy in building emotional relationships with customers and brand followers.
Founder & Communication Strategist
Vanilla Marketing 17 june
10:20 - 11:00
Tourism & Travel
Digital Marketing for Accommodations: Achieving Results Beyond DIY and AI
The direction that the digital marketing (tourism) sector has been taking lately often responds to the name of AI. This makes marketing actions seem accessible to everyone for DIY enthusiasts. However, there are important background details: beyond DIY and AI, there are manual reasoning and actions that always lead to concrete results that go far beyond any limit.
Digital Marketing Consultant and Trainer
Hotel 2.0 | Digital Marketing Turistico 17 june
10:20 - 11:00
Social Advertising
ADV & Influencer Marketing: From Choosing Creators to Best Practices for Activating Branded Contents Ads
In this talk we will see why it is crucial that influencer marketing and advertising activities travel in parallel, how to coordinate them, what ADV channels come to our aid, and the benefits to the business. Advertising activities, if organized in time and managed in harmony with creator partnerships, can really bring enormous visibility to the business, making the pure investment in influencer marketing more efficient.
Digital Advertising Specialist
Studio Cappello - Wmr Group 17 june
10:20 - 11:00
Digital Strategy
B2B: The Dark Side of Digital Marketing
The Business to Business (B2B) market is the true Italian treasure, both in terms of the number of companies and revenue. However, for several reasons, we suffer from a significant shortage of specialized personnel, skills, and strategic vision, especially in the advanced use of digital tools for marketing, communication, sales, and human resources activities. From the integrated use of LinkedIn ads and Google ads to B2B lead generation techniques, we will explore together the techniques, tools, and case studies for those who want to effectively implement these activities within their company or acquire the skills to work in a B2B environment.
Senior Digital consultant and trainer, Linkedin Ads Expert certified
francescodenobili.it 17 june
10:20 - 11:00
Platform & Services
The Digital Document Management in the Supply Chain: improving processes for the business evolution
Both digital developments and globalized market trend, make it necessary a change within companies: introducing digital document management in the supply chain process. An implementation that aim to create a new concatenated and consequential processes, ensuring business optimization in line with the new business realities. With the support of successful case studies, we tell you about the document supply chain within Italian SMEs.
Sales & Marketing Director
Gruppo CMT 17 june
10:20 - 11:00
Startup Stage
EIT DIGItal Venture Program Demo Day
17 june
10:20 - 11:00
Innovation Policies
Come si inserisce la proposta di CCNL dell'AI & digital-tech nel contesto normativo e contrattuale italiano ed europeo?
17 june
10:30 - 10:40
Impact to Business
Innovare per competere
Il Premio CNA Cambiamenti 2023 ha l’obiettivo di riconoscere il merito e offrire occasioni di confronto e visibilità a quelle imprese che con la loro attività rappresentano ogni giorno il meglio dell’Italia e rendono il Paese competitivo.
17 june
10:30 - 11:00
Creators Live
WMF 2023: meet the creators from the call
17 june
10:30 - 11:30
Cooperative Ecosystem
Creating value through cooperative innovation
17 june
10:40 - 11:00
Content Creators
Chef from 0 to Rafael Nistor: how I became the most followed food creator in Italy.
Rafael is a young chef who daily shares his passion for cooking on social media. His strength and attractiveness lay in creating straightforward, simple and affordable video cookery recipes for everyone. On the web, he is known as the CEO of "Ottimo!".In autumn 2022 he launched his first book containing tasty and waste free dishes.
Speaker
Content Creator @Web Stars Channels 17 june
10:40 - 11:00
Start the Future
Light the Boomer in Me
According to Forbes by 2025 we Millennials will be 75 percent of the workforce. And we will be able to make it count -maybe.Will we be able to realize our desire to finally stop learning how to use new technologies and finally become the boomers we dream of being? Journey through three workforce generations in comparison and their approach to innovation.
17 june
10:40 - 11:00
AI Marketing & Plenary
English
AI Best Practices: Building AI Solutions For Your Business
We’re lucky to live in an era where we can all supercharge our businesses with the power of AI. However, onboarding generative AI, chatbots and robotics and other such solutions into your business brings a fresh set of challenges. In this session we will explore a list of best practices that Johan gathered through his recent projects of building and deploying AI solutions. If you are looking for practical tips and tricks for incorporating AI in your business then this is the session for you.
17 june
10:40 - 11:00
Startup Showcase
Can digital welfare and territory coexist? The Toduba model
Toduba recounts a new model of an interconnected, smart and green circular economy: both a digital and economic revolution for all the actors that are part of the vast system of territorial Welfare.The speech will address the main two services offered: SaaS and PaaS and the four pillars of the Toduba digital revolution.
CEO&Founder
CEO and Founder @ TODUBA 17 june
10:40 - 11:00
Impact to Business
Italy's Energy Transition Driven by Local Communities
We will discuss the potential for community energy projects to drive social and economic development in Italy's rural areas. By leveraging local resources and expertise, these projects can create new jobs, enhance energy security, and promote sustainable lifestyles.
17 june
10:40 - 11:00
Web 3
Vivere il Metaverso: come cambierà vita, lavoro e relazioni nel Web3?
Stiamo per conoscere un nuovo modo di concepire e vivere Internet. Non si parla solo di strumenti e tecnologie innovative, ma di una vera rivoluzione economica, sociale, culturale. Il Metaverso sarà il canale di marketing più potente per i brand di domani. Il momento migliore per salire su questo "treno" è adesso. Metaverso non significa solo trasformazione digitale delle aziende e delle istituzioni. Significa soprattutto comprendere la transizione digitale nelle nostre vite personali. Occorre chiedersi quale sia l'impatto della tecnologia sulla nostra mente e sul nostro corpo, e su come questa influisca su lavoro e relazioni.
CEO
Speaker, author and lecturer on marketing and digital well-being at UNIPI 17 june
10:40 - 11:00
Innovation Film Fest
Movies and short movies for everyone: Rai makes the magic of cinema accessible
From the great films that populate the Rai programme schedules to short films that deal with topics close to young people, the commitment of the RAI Public Service is to make film content of social and cultural interest available also to audiences with sensory disabilities. Equipping feature films and shorts with accessibility aids such as audiodescription, subtitles, but also LIS translation made with competence, makes them new artistic products more complete and usable for a very wide audience.
Funzionario
Accessibility Manager @Rai Pubblica Utilità 17 june
10:40 - 11:00
Movie Area
Venti minuti
Rome, October 16, 1943. At dawn, most Jewish families are awakened by German troops. In a note they are given only twenty minutes to leave their lives. The same happens to Enzo and Lea, but on the Nazi list the names of their children, Cesare and Fiorella are not there. Will they manage to save them?
17 june
10:40 - 11:20
Entrepreneurship
Digital entrepreneurship and financial and accounting management: challenges and solutions
The video recording of this speech is not available.
Qonto talks with Arianna Cavina and Dalilù, Italian digital creators and entrepreneurs, about the challenges in managing the finances and accounting of their business and the tools and strategies to deal with them successfully and save time, energy and resources to devote to their business.
Qonto talks with Arianna Cavina and Dalilù, Italian digital creators and entrepreneurs, about the challenges in managing the finances and accounting of their business and the tools and strategies to deal with them successfully and save time, energy and resources to devote to their business.
CEO
Instagram & Business Coach 17 june
11:00 - 11:16
Movie Area
Il mio vicino è un orso
A rare family of Marsican bears descends from the Italian Apennines to the charming village of Villalago in search of food in the local orchards. To most people this might cause concern, but to the residents of Villalago it is quite a different story.
17 june
11:00 - 11:20
Space Economy
ALCOR: a fleet of nano-satellites made in Italy
The talk will describe ALCOR, the nano-satellite program of the Italian Space Agency. In particular, the various nano-satellite space missions under the program will be described in the context of emerging trends in the new space economy.
Program manager
Italian Space Agency 17 june
11:00 - 11:20
Impact to Business
The silver economy: a new alliance between generations
DES As the population ages, the silver economy presents significant opportunities for innovative solutions and products aimed at this demographic. Meanwhile, the longevity economy encompasses a broad range of industries and services that cater to individuals living longer, healthier lives.Don't miss out on the chance to learn about Italy's unique superpowers in this exciting field and how you can be a part of shaping its future
17 june
11:00 - 11:20
AI for PMI
Create an email with AI in less than 3 minutes
In this speech I show you how to create emails and newsletters by automating the whole process thanks to the GetResponse AI Email Generator function. Whether you are a marketer, a freelancer or an SME, you cannot miss this speech.
Content Creator | Author | Personal Branding Strategist
Alessandro Mazzù 17 june
11:00 - 11:40
Pool Stage
Gravity Live Show
17 june
Mainstage
Co-Hosting
17 june
11:16 - 11:30
Movie Area
L'uomo lupo
Andrea, a boy suffering from schizophrenia, lives his life between the affection of the people who love him and have come to know him, and the distrust and hostility of those who see in his suffering only a reason to marginalize him. This hostility will translate tragically when during a TSO, the people deputed to take charge of his suffering show him all the violence of indifference.
Based on the story by Andrea Soldi.
Based on the story by Andrea Soldi.
17 june
11:20 - 11:40
Space Economy
Sfide e Opportunitá per Imprenditoria nel Settore Spaziale
CEO
CEO of Space Economy Academy GNSS Expert
Space Economy Academy 17 june
11:20 - 12:00
Entrepreneurship
Crowdfunding Dynamics
Learn from this panel how to design a path to success! Discover the highlights of successful campaigns through the story of the experts.
Business dev. manager, Founder
Dynamo Startup Expert & Mentor
Imprendilab - Università di Cassino CEO
CEO e Founder DoctorApp General Manager
General Manager @ Seed Money 17 june
11:30 - 11:35
Mainstage
17 june
11:30 - 11:41
Movie Area
A testa in giù
A drawing of a girl left half-drawn by her own draughtsman is carried among the trees uprooted by storm Vaia to end up in the waters of a lake upon entering which, flipping upside down, she will dissolve, transforming into a girl in the flesh. A dreamlike, surreal and environmentalist invitation to turn the view of things upside down.
17 june
11:30 - 12:00
Cooperative Ecosystem
Un viaggio nel lavoro
Talk
17 june
11:30 - 12:30
Creators Live
Cogitata al WMF
FULL stage MANDELA
Creator @Cogito Studios
Tenure Track Researcher, Head of the CONTACT Unit
Istituto Italiano di Tecnologia 17 june
11:35 - 11:45
Mainstage
Sand Art Live Performance
17 june
11:45 - 11:55
Mainstage
Acting Deputy Head of Office and Inequality and Tax Policy Advisor at the Oxfam EU office
We are living through an unprecedented moment of multiple crises. While ordinary people are struggling with the rising cost of living, the very richest have become dramatically richer and corporate profits have hit record highs, driving an explosion of inequality. Taxation plays an important role. Decades of tax cuts for the richest and corporations have fuelled different kinds of inequalities and concentrated power in few hands, with the poorest people in many countries paying higher tax rates than billionaires. It should not be this way. In recent history, taxation of the richest was far higher and taxing the rich and making billionaires pay their fair share is becoming hugely popular. A fairer taxation and more equal world are possible.
17 june
11:55 - 12:05
Mainstage
Earth seen from Space
Humans have always been fascinated by Space as an often unreachable limit. However, efforts to learn about it and exploit its potential have increased in recent decades, particularly with the advent of the Internet and satellites. One of the major players in these projects is the European Space Agency (ESA), which is working on integrating AI into space exploration to gain a deeper understanding of the dynamics that rule the universe and make human activity increasingly sustainable and environmentally friendly.
17 june
12:00 - 13:00
Space Economy
Workshop and pitch roulette
17 june
12:00 - 14:00
Pool Stage
DJ set
17 june
12:05 - 12:10
Mainstage
Drone Live Show
17 june
12:10 - 12:20
Mainstage
Artificial Intelligence and Privacy
Artificial Intelligence learns from a huge amount of data, often also very personal. Its learning mechanism has generated concern in various international privacy guarantors and first and foremost in the Italian one, leading to the temporary ban of ChatGPT and Open AI in the last few months. Here arises the role of the policy maker who is not aiming to stop the progress, but to turn it into real innovation by amplifying the collective welfare.
Member
Italian Data Protection Authority 17 june
12:20 - 12:30
Mainstage
Open innovation during war times
Innovating under the bombs? It can be done. Despite the war, the Ukrainian people are still developing a very strong technology sector, both civilian and military, that stands alongside an equally strong open innovation ecosystem. What is the secret? Courage, the tenacity to act despite fear and to collaborate for a free future.
17 june
12:30 - 12:50
Mainstage
Scaleup for Future
Eggtronic, Nect and Unobravo share their experiences on the WMF 2023 Mainstage. Three great international scaleups that have conquered the market in just a few years with their innovative ideas in the technological and social fields.
17 june
12:30 - 13:30
Cooperative Ecosystem
Ligurian white cuisine
17 june
12:40 - 13:20
Startup Showcase
Create Organise Share is the magic formula that every successful entrepreneur or manager should follow
If I do not create I do not innovate, if I do not organise I do not generate, if I do not share I will not become attractive. We cyclically find ourselves dealing with these situations. Our focus as professionals and as a crowdfunding portal is precisely to help companies to structure themselves in order to vehemently enter the market. The goal is to stimulate the culture of a solid and structured company.
CEO
Studio Legale Integrato Società tra Avvocati SRL 17 june
12:50 - 12:55
Mainstage
WMF Award Multimedia Campaign for Talent Acquisition to Tempocasa
Thanks to new digital lead acquisition channels, Tempocasa managed to bring to life an innovative campaign to identify talent and new resources to integrate into its work team, giving space to the younger generation. With the collaboration of Fantacalcio.it, the campaign declined in a multimedia way and allowed Tempocasa to amplify its innovative recruitment strategy.
17 june
12:55 - 13:15
Mainstage
Does the future belong to the new media? Challenges for information between new generations and innovation.
In the last few years, a number of digital native media have arisen, managing to engage the younger generation very effectively, but not only. What will be the future of mainstream media in this context? How will they keep up with innovation and engage tomorrow's audiences? Let's take stock together with some of the most influential protagonists of this revolution, to understand together how the information and publishing landscape in Italy is evolving.
17 june
13:00 - 13:20
Content Creators
"Con parole tue": il processo di co-creazione tra agenzia e creator
Prosegue, con un secondo episodio, il format di We Are Social presentato in occasione dell'edizione 2022 del WMF. Ospite di quest'anno King Ash, uno dei principali creator in ascesa su YouTube Italia, con 233K iscritti e 10M di visualizzazioni, raggiunti grazie al suo umorismo e il suo tono dissacrante. Insieme al content creator, l'agenzia esplorerà le fasi cruciali del processo di co-creazione che porta allo sviluppo di un progetto, delineando le buone pratiche di collaborazione atte a valorizzare il ruolo delle parti coinvolte.
Editor
Editor @We Are Social Senior Account Director @We Are Social
Content Creator
Web Stars Channel 17 june
13:00 - 13:20
Entrepreneurship
Fuck up speech: how we messed up our startup
Twenty minutes to summarize what went wrong and learn together from the mistakes. Starting from 2010 fast forward to 2019 resuming all the bad choices of a startup that went too close to the sun and burnt his wings. The "fuck up" format is a well known format to share knowledge of what you really want to know for your business: what NOT to do.
17 june
13:15 - 13:25
Mainstage
Sound branding: innovating with sound
17 june
13:20 - 13:40
Content Creators
Talking About Sex on Social Media: Yes, It's Possible!
Talking about sex on social media is not always easy, as Instagram and TikTok often penalize certain content and the use of certain words. Unfortunately, the algorithm cannot always distinguish between educational content and pornography. However, there is a positive side to this, namely that social media can replace institutions (currently, very few schools introduce sex education). Social media can become an educational tool and a means of discussion, not only for young people but also for adults.
Relatore
Content Creator & Invisible Diseases Activist 17 june
13:20 - 13:40
Startup Showcase
Augmented Reality for packaging: unlock your products' new potential
The winning combination of packaging and augmented reality is an extremely topical subject today. Packaging manufacturers are beginning to invest in Augmented Reality, choosing the award-winning technology developed by the Italian Pikkart, which has created patented solutions dedicated to packaging. Thanks to these highly innovative technologies, it's finally possible for companies to offer a new service to their customers, revolutionizing the concept of promotional and custom smart packaging.
Direttore Commerciale
Pikkart srl 17 june
13:20 - 14:00
Entrepreneurship
The evolution of startups in Media: numbers and dynamics at work
The Internet Media sector is constantly evolving and new initiatives emerge every year, but which ones raise the most funding? The main evidence from an analysis conducted at the Italian and international level of startups operating in the Media sector will be presented with some indications of successful business models.
17 june
13:30 - 13:45
Movie Area
Big
Matilde lives together with her grandfather in a cramped house by the sea. To earn some money, she scans the beach with a metal detector looking for some valuable object. On a cold winter morning, Matilde will find an object that will change her life forever. "Big" is an Alice in the City 2021 winner in the Best Short Film and Rai Cinema Award categories.
17 june
13:30 - 13:55
Startup Stage
AI4Future
Expert on stage:
Marco Quadrella
COO Area Consulenze – Search On Media Group
Giorgio Taverniti
COO Area Network - Search On Media Group
Jeffrey Abbott
Founding General Partner - Blitzscaling Ventures
Marco Quadrella
COO Area Consulenze – Search On Media Group
Giorgio Taverniti
COO Area Network - Search On Media Group
Jeffrey Abbott
Founding General Partner - Blitzscaling Ventures
17 june
13:30 - 14:10
Innovation Policies
Aerospace and Space Economy: Exploring Opportunities and Challenges in the Space Industry
CEO
CEO of Space Economy Academy 17 june
13:40 - 14:00
AI Marketing & Plenary
English
Towards an AI-First Marketing
According to Gartner, by 2025, companies that use AI-based algorithms for marketing will shift 75% of their staff from operational tasks to strategic activities, automating a significant portion of their production. The keywords will be AI-first, loyalty, and personalization, with a focus on acquiring first-party data and creating engaging, hyper-personalized experiences using generative AI tools. During this session, we will explore common use cases of AI and machine learning, potential applications in the near future, and how to adopt an AI-first marketing approach. We will discuss the necessary steps and skills to maximize the benefits of AI-based tools both now and in the future.
Esperta di AI & Digital Trasfomation @ Avanade
17 june
13:40 - 14:00
Book Presentation
Everything is sound: My journey to discover the sound identity of brands, moments and people
CEO
Sound Designer / Music Composer 17 june
13:40 - 14:00
Content Creators
Now we understand her, she makes us laugh but also reflect
I would say yes, but let me check. How many times have you heard this phrase? Too many! :D It's the magical world of consulting (and corporations) that has further muddled and jargonized everything with the digital age; for the past two or three years, we have been saying nonsensical things, Anglicizing terms like "sharare," talking to people we see but don't know, and all of this is topped off with a number of weekly calls higher than Everest. Where will we end up?
Founder & Fractional Manager
Consulenzaconfusa 17 june
13:40 - 14:00
Diversity & Inclusion
Women's empowerment and reducing the gender gap through digital levers
Digital is a tool that can facilitate women's empowerment and the reduction of the gender gap. Achieving gender equality requires work on several fronts, including culture, training and access to opportunities and resources for women. In Italy, female employment is still low, but investing in their empowerment could lead to a significant economic impact. Promoting digital literacy and the acquisition of technological skills can empower women to realise their full potential and contribute to digital transformation in male-dominated sectors.
Innovation Manager & President of CNA Impresa Donna
17 june
13:40 - 14:00
Web 3
How Web3 Business Readiness Index (W3BRI) Helps Enterprises to Enter Metaverse Era
The video recording of this speech is not available.
The Web3 & Metaverse will provide unprecedented opportunities for customers, employees, business partners, and society as a whole. You don't want to miss out on these benefits. The Web3/Metaverse Readiness Index is an unparalleled mechanism to understand how ready you are to embrace the metaverse. When this new virtual world unfolds you will be better prepared to take your position and benefit from its possibilities. And it will help you to realize your full potential & provides a forward-looking analysis of how organizations need to adapt and be ready for this change.
The Web3 & Metaverse will provide unprecedented opportunities for customers, employees, business partners, and society as a whole. You don't want to miss out on these benefits. The Web3/Metaverse Readiness Index is an unparalleled mechanism to understand how ready you are to embrace the metaverse. When this new virtual world unfolds you will be better prepared to take your position and benefit from its possibilities. And it will help you to realize your full potential & provides a forward-looking analysis of how organizations need to adapt and be ready for this change.
Serial Entrepreneur | Founder CEO MetaServME
17 june
13:40 - 14:00
Startup Showcase
ContractSuite: prevedi il futuro e anticipi le decisioni strategiche
With efficient contract management, it manages business commitments by monitoring revenues and expenditures to meet cash needs in the short to medium term. ContractSuite focuses on the core elements of governance by ensuring you plan commitments, manage budgets, and control costs and revenues. ContractSuite takes care of current and forecast cash flow, eliminating manual activities so you can focus on business development. With ContractSuite you manage your company's future without stress.
17 june
13:40 - 14:00
Start the Future
How the Google SGE and other experiences will change human searches forever
Searching is one of the most frequent and important activities of human beings. With the arrival of the Internet and search engines, it has become increasingly so, but the evolutions of the last few years are taking us into a new dimension where the search bar is an access to more and more complex functionalities, wherever it is displayed.In this talk we will look at what the latest developments are and what this means for companies, for SEO and for content creators.
Search On Media Group
17 june
13:40 - 14:10
Pool Stage
Music broadcasts
17 june
13:40 - 14:20
E-commerce
The Future of Ecommerce & Paid Ads: American and Nord European trends that will impact the Italian market in the next 2-4 years
E-commerce, a crucial growth driver for Italian businesses, demands constant adaptation, innovation, and staying ahead of competitors. Doing that is more essential than ever before. US and Northern European markets, the pioneers of digital innovation, keep showing us the paths for the future. Key topics we will explore together:1. Evolving E-commerce business models and metrics2. Balancing marketing, performance marketing, and branding, for sustainable growth3. Scaling efficiently (& profitably) paid acquisition channels4. Recognising when (and mostly how) to expand internationally.
Founder
Co-Founder at ECOM HOUSE GmbH 17 june
13:40 - 14:20
Web Analytics
Guida Spaziale per advertiser in cerca di performance
Google ha annunciato che a Luglio le funzionalità della privacy Sandbox saranno disponibili a tutti, nello stesso mese GA4 diventerà l'unico Google Analytics, Meta aggiorna il suo pixel, first party e AI sono il nuovo Santo Graal dell'advertising: come orientarsi in queste nuovo mondo.
Chief Innovation Data Officer @Datrix
17 june
13:40 - 14:20
AI for PMI
Accelerating productivity, efficiency, and success with Artificial Intelligence
Modern Artificial Intelligence technologies enable businesses to reach new heights in terms of productivity, efficiency, and understanding their target audience's needs. This is a practical and concrete analysis of the main tools that are essential for companies today: from Process Automation to Generative AI, Intelligent Advisors, and Omnichannel Dashboards.
CEO
flowtech.ai 17 june
13:40 - 14:20
Social Advertising
Company Page Linkedin: da "cenerentola" del Social Marketing a "regina" della Lead Generation
How to organize a digital strategy that combines Content Marketing, Advertising and Linkedin tools?The Linkedin Company Page is often poorly considered from a strategic point of view. What are the reasons for this? In years of consulting I have been told that visibility in organic is low, that it is exhausting to get followers, and that Advertising is expensive. It is hard to refute these considerations but what if we tried to change the approach to Linkedin Company Page strategy and goals?
Speaker
Digital Marketing Strategist 17 june
13:40 - 14:20
Legal Tech
DSA and DMA: a compass for navigating the impact on digital marketing of the new Digital Single Market legislation
The online advertising market is also undergoing significant changes due to new laws, such as the two Digital Services Act (DSA) and Digital Markets Act (DMA) Regulations. These regulations, effective in 2022, will have a significant impact on the industry, including restrictions on ad tracking and limitations on profiled advertising, as well as increased transparency burdens on the user. This meeting will recap and outline the main points of these reforms.
Avvocato, Fellow of Information Privacy IAPP
42 Law Firm 17 june
13:40 - 14:20
Tourism & Travel
Destination Storytelling: Making a Place a Point on the Map
Ceo
CEO Cadossene - Referente HUBitat per la Sardegna 17 june
13:40 - 14:20
Politics in Tech
Territorial enhancement: how to involve local stakeholders and citizens in co-creating solutions
17 june
13:40 - 14:20
Circular Economy
The sustainable enterprise. From circular economy to brand storytelling
People are increasingly asking brands and companies to do their part to be active participants in global challenges. Therefore, companies have a unique opportunity to position themselves and make a difference on essential issues such as environmental sustainability. With the support of case studies, methods and tools, we will go in-depth on how to embark on a transformational journey to adopt circular economy principles, review products and processes and communicate this to the market effectively.
Consultant
Marketing & Sustainability Expert 17 june
13:40 - 14:20
Content Marketing
Useful Creativity: How to Design Effective and On-Budget Video Campaigns, from Social Media to TV, with the Right Creative Process
Videos are products that can be designed with concepts that are adaptable over time, in different formats, and on different platforms without losing their communicative power, while staying within budget. Creativity, as Poincarè said, is the ability to combine pre-existing elements in new, useful combinations. With our "useful creativity," we have worked for Save The Children, Merchant of Venice, Istituto Marangoni, and Unicoop Firenze. It went well, and I will tell you why.
Creative Director e Founder
Studio Riprese Firenze srl 17 june
13:40 - 14:20
Health Tech
La trasformazione digitale per il rilancio del Servizio Sanitario Nazionale
GIMBE nel 2013 ha lanciato la campagna #SalviamoSSN perché un servizio sanitario pubblico e universalistico è una conquista da garantire alle future generazioni. E nel 2023 il Piano di rilancio del SSN che include la trasformazione digitale: "Promuovere cultura e competenze digitali nella popolazione e tra professionisti della sanità e caregiver e rimuovere gli ostacoli infrastrutturali, tecnologici e organizzativi, al fine di minimizzare le diseguaglianze e migliorare l'accessibilità ai servizi e l'efficienza in sanità".
Direttore Operativo
Fondazione GIMBE 17 june
13:40 - 14:20
Robotics
English
Breaking the wall of large and heavy robots
Miniature robots have the potential to change the paradigm in multiple fields, and the collaboration of a large number of miniature robots in operation at macrostructures is a long-term dream in the engineering and scientific community. One of the future applications will be the in-vitro manipulation of living organisms, in-vivo drug delivery and minimally invasive surgery, massively parallel production processes or waste separation. Therefore the systems using tiny cooperative robots are the subject of numerous research studies due to their potential for applications with high impact on many fields [1]. The state-of-the-art milli/micro-robotic systems adopting magnetically actuated ferromagnetic bodies have become a fast-advancing technological field, and several ground-breaking results have been recently published. Let us mention magnetic soft-bodied robots [2], magnetic robot swarms [3], magnetic mini-robots operated microfluidic systems [4] or magnetically navigated liquid robots. The primary goal of the lecture will be to discuss the major challenges in the field of magnetically guided multiscale actuation. The topic will be set into broader perspectives with functional materials research, additive manufacturing processes and machine learning algorithms, followed by the results of the proof-of-concept research in magnetic insect-scale robots and magnetic soft robots.
Researcher
University of West Bohemia 17 june
13:40 - 14:20
Digital Strategy
TV Radio and Digital Outdoor: from strategy to measurement
Starting with the importance of also integrating traditional media into a digital strategy, we will look at the benefits of hybrid media such as Connected TV, Digital Audio and Digital Out of Home, and possible ways to plan for them. We will conclude with a look at ways to measure the impact of our hybrid (and offline) planning, either through native platform tools or external measurement strategies and tools.
Media Director
Digital Angels Strateg Lead
Digital Angels 17 june
13:40 - 14:20
Impact to Business
Digital Literacy for All Ages: Opportunities for Italy in Skills and Lifelong Learning
By fostering a culture of lifelong learning and innovation, Italy can create new jobs and business opportunities, and enhance its competitiveness on the global stage. Our panelists will explore the initiatives and programs adopted to improve digital literacy across different age groups, from online courses to digital academies.
17 june
13:40 - 14:20
Innovation Film Fest
Pitch Call for Screenplays and Award Ceremony for Short Films and Screenplays
The finalists of the Call for Screenplays present their project, with a 3-minute pitch, explaining all the key elements of the subject, screenplay and production possibilities of the short film in front of a jury of producers. This will be followed by the closing Award Ceremony during which the winners of the Call for Short Films and Call for Screenplays will be announced.
17 june
13:40 - 14:20
Platform & Services
FantaAmici, 250k users in 3 weeks: how to use the cloud to manage the load
More and more mobile apps are being developed using the cloud. But what are the actual advantages and disadvantages of this approach?We delve into this topic with the case study of the FantaAmici app, which reached 250k active users in just three weeks. We will analyse together what problems we encountered during (and after) development and the solutions put in place to achieve a fully scalable but cost-optimised app.
CTO
Coding duck s.r.l. 17 june
13:40 - 15:10
Digital Journalism
Mobile journalism: equipment and apps for mobile work
Speaker
Sports journalist, editor of Sport Press, Top Volleyball and Free Press 17 june
13:45 - 14:10
Movie Area
Green Storytellers
We will get to know those who save endangered animals, those who fight for the preservation of sea turtles and cetaceans, those who rescue and care for injured animals, and those who defend forests and natural ecosystems of extraordinary beauty on a first-person journey to discover the most spectacular oases and the most important WWF-branded projects in Italy and Europe
17 june
13:55 - 14:35
Startup Stage
Cluster Cities / Culture / Travel
Expert on stage:
Anna Petrova
Founder & CEOFounder & CEO - Startup Ukraine
Vittoria SanPietro
Responsabile Innovazione Startup Mug - Emill Banca Credito Cooperativo
Fabio Carrera
CEO - SerenDPT - H3
Anna Petrova
Founder & CEOFounder & CEO - Startup Ukraine
Vittoria SanPietro
Responsabile Innovazione Startup Mug - Emill Banca Credito Cooperativo
Fabio Carrera
CEO - SerenDPT - H3
17 june
14:00 - 14:20
Web 3
Fashion in Web3 Era: Redefining Virtual Identities in the Metaverse
The video recording of this speech is not available.
rom cutting-edge Web3 experiences to emerging trends in PFP dressing, we will delve into the dynamic and constantly evolving landscape of virtual fashion. With the metaverse increasingly interweaving into our daily lives, the concept of digital clothing is becoming a crucial aspect of our on-screen personas. Join us in this conversation as Nataliya explores the latest trend developments in immersive fashion and how they can shape our future virtual selves.
rom cutting-edge Web3 experiences to emerging trends in PFP dressing, we will delve into the dynamic and constantly evolving landscape of virtual fashion. With the metaverse increasingly interweaving into our daily lives, the concept of digital clothing is becoming a crucial aspect of our on-screen personas. Join us in this conversation as Nataliya explores the latest trend developments in immersive fashion and how they can shape our future virtual selves.
Metaverse Fashion & Luxury Strategist
Fashion, Luxury & Metaverse Strategist @Somnium Space 17 june
14:00 - 14:20
AI Marketing & Plenary
English
Piloting AI for Marketers: How to Get Started with Artificial Intelligence
How do you get started with artificial intelligence? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That's how you build executive support for the longer-term vision and transformation. Hundreds of activities that marketers perform every day will be intelligently automated to some degree in the near future. Discover a practical framework to piloting AI that makes it approachable and actionable for marketers at all levels.
17 june
14:00 - 14:20
Book Presentation
Game Designer: not only video games. Here are all the areas where this professionalism is increasingly in demand
Game designers are increasingly in demand to design playful experiences for consumers, tourists, in schools, museums, public administration, companies and even the faithful in church. The value of games to engage and reach more people, facilitate processes, transfer information.
Game Designer and Producer
17 june
14:00 - 14:20
Diversity & Inclusion
Rainbow washing and corporate friendly: when marketing washes whiter even the colors of the rainbow
Companies that ally themselves with the LGBTQ+ community, superficially and without actually investing in the same community, are performing classic rainbow washing. If you are unfamiliar with the term, you have to imagine it as the garish sibling of green washing, only instead of fake sustainable goods and storytelling about being environmentally friendly, we have rainbows everywhere-from logos to entire product lines. All maybe just in June. Recognizing rainbow washing can be tricky. Fortunately, not doing it can be easy
Marketing and Communication Director
Wonderful Italy 17 june
14:00 - 14:20
Startup Showcase
Ease and Simplicity: Voiset and AI-powered Voice Task Input
Voiset is a task management app that simplifies the process of managing tasks for users who are not familiar with traditional task trackers. The app offers an easy-to-use interface that allows users to input tasks through voice commands powered by AI, and quickly assign tasks, and specify due dates. Voiset is perfect for busy individuals who need to stay organized but are not experienced with complex task management tools.
Founder Voiset, CEO of Union Smart Technology
17 june
14:00 - 14:20
Content Creators
Quali sono i rischi sui Social? L'esempio del Romance Scam e il lavoro della Polizia Postale
17 june
14:00 - 14:20
Entrepreneurship
Bridging the Gap: Scaling Your Business with a Product-Led Growth Mindset
By the end of this talk, you won't just understand the Product-Led Growth mindset - you'll be ready to harness its power to scale your own SaaS business. So, grab your notepad, keep your mind open, and let's get ready to bring your entrepreneurial dreams to reality! Let's put the 'growth' in Product-Led Growth together.
17 june
14:00 - 14:20
Start the Future
Robots against Pain: How do we fight the greatest enemy of children and parents today?
17 june
14:00 - 14:20
Creators Live
Live IG
Creators Stage (Open 13 - Padiglione C1)
Relatore
Content Creator & Invisible Diseases Activist 17 june
14:00 - 14:30
Space Economy
Workshop and pitch roulette
Soon online
17 june
14:10 - 15:05
Movie Area
Senza Rete
Un docufilm che racconta il cyberbullismo per sensibilizzare all’uso consapevole del web
17 june
14:20 - 14:40
Startup Showcase
UMANAGERS:BUSINESS SOLUTION
uManagers is an application developed with the goal of improving business management by streamlining processes and increasing productivity. In fact, the application offers a wide range of features to help companies solve typical organizational problems and manage employees and customers more efficiently and effectively.
CFO
Umanagers 17 june
14:20 - 14:40
Impact to Business
Unleashing Potential: Exploring Growth Perspectives in Emerging Markets
Moderated by Valentina Primo
In this engaging session, we will discuss how emerging markets offer immense potential for economic growth, social development, and sustainable solutions. Our panel of experts will share insights on the unique characteristics of these markets, the challenges they present, and the opportunities they offer for businesses aiming to make a positive difference.
In this engaging session, we will discuss how emerging markets offer immense potential for economic growth, social development, and sustainable solutions. Our panel of experts will share insights on the unique characteristics of these markets, the challenges they present, and the opportunities they offer for businesses aiming to make a positive difference.
17 june
14:20 - 14:40
Book Presentation
HOEPLI - Two of Two - Digital Strategies and UX Design: creating before designing
How to act on the "right levers" to get sales and contact requests, turning the Web into an inexhaustible source of customers and positive word of mouth? How to procure notions, techniques and attitudes to face any real-life user experience design project head-on? We will ask Matteo Di Pascale and Luca Orlandini, authors of The Survival Handbook for UX Designers and Effective Landing Pages, both now in their second edition, to explain how to survive in the real working world, made up of clients with unclear ideas and often lacking adequate budgets, creative directors who raise their voices and pound their fists on tables, and poorly qualified advisors who use acronyms out of order and lead startups completely astray.
CEO @FuturaImmagine.com
CEO @ Sefirot - Independent Publisher
17 june
14:20 - 14:40
Pool Stage
Concert
17 june
14:20 - 14:40
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand among participants, professionals, and companies.
17 june
14:20 - 15:00
Innovation Policies
The Impact of AI on Work: Ethical Challenges, Workers' Rights and Implications for the Labor Market
Member
Italian Data Protection Authority Human Resources and Organization Director Corporate
De Agostini Group 17 june
14:30 - 14:50
Content Creators
Getting to Know Yourself Again in Order to Be: Introduction of Scheletro Femmina
A journey through the faces and facets of existence to rediscover oneself, to know how to speak and represent oneself. Scheletro Femmina was born from the need to be and tell one's story, first on the web and then in a novel that aims to inspire, positioning itself as a reference point and educational platform.
Author
Author and Communicator 17 june
14:30 - 15:30
Cooperative Ecosystem
Cargobici, new ways of getting around
17 june
14:40 - 15:00
AI Marketing & Plenary
English
Explanation to ML models
AI algorithms often operate as "black boxes" that take input and provide output with no way to understand their inner workings. The goal of explainable AI is to make the rationale behind the output of an algorithm understandable by humans. I will talk about how machine learning model results can be interpreted and explained. The discussion will be around methods used for explanation e.g. SHAP values etc. and how to interpret them. This will cover the working of the model explanations along with a short demo.
AI scientist
SAP SE 17 june
14:40 - 15:00
Web 3
Opportunities for Entrepreneurs in Web 3
The video recording of this speech is not available.
Just as the move from Web 1.0 to Web 2.0 offered myriad opportunities for entrepreneurs, the current shift to Web 3.0 has even greater potential. While some large corporations are already actively moving into Web 3.0, most are going to need partners to help them model out Web 3.0 systems and the even larger challenge of integrating into existing systems and business models. For entrepreneurs, the opportunities are endless, but the paths to revenue vary widely depending on the vision. In this talk, we will review: The controversy over Web 3.0 vs. Web3, along with the Metaverse and Crypto/NFT/Blockchain;Choosing B2C, B2B opportunities;What are some of the biggest challenges and how entrepreneurs can build the solutions;Being an entrepreneur with integrity to elevate the industry.
Just as the move from Web 1.0 to Web 2.0 offered myriad opportunities for entrepreneurs, the current shift to Web 3.0 has even greater potential. While some large corporations are already actively moving into Web 3.0, most are going to need partners to help them model out Web 3.0 systems and the even larger challenge of integrating into existing systems and business models. For entrepreneurs, the opportunities are endless, but the paths to revenue vary widely depending on the vision. In this talk, we will review: The controversy over Web 3.0 vs. Web3, along with the Metaverse and Crypto/NFT/Blockchain;Choosing B2C, B2B opportunities;What are some of the biggest challenges and how entrepreneurs can build the solutions;Being an entrepreneur with integrity to elevate the industry.
CEO
EndeavorXR 17 june
14:40 - 15:00
Tech for Non Profit
The use of AI in social communication
Multiple sclerosis is a neurodegenerative disease, affecting about 140,000 people in Italy and nearly 3 million worldwide. Its symptoms, which are very different from each other, are often not visible. This makes it a difficult disease to live with. On the occasion of World MS Day, AISM has created a campaign to raise awareness of the invisible symptoms of this disease by using new technologies to make the symptoms of people with MS visible.
Fundraising Director
Associazione Italiana Sclerosi Multipla Creative Director
Creative Director at TBWA 17 june
14:40 - 15:00
Startup Showcase
English
Evvve - virtual events for the real world
How important is information in modern society? Is it always available to people who really need it? Are our digital tools good enough to share knowledge freely? We asked ourselves these and many other questions and found answers to them over the course of a year and a half of development. This is a story about Evvve - virtual event management platform, which, in our opinion, can change the sphere of professional interaction.
CEO
Founder of Evvve 17 june
14:40 - 15:00
Legal Tech
Code protection: from problem to resource
Code is the basis of any software development activity but do we really know what we are "selling" to our client, what rights we are entitled to as a software house and most importantly what are the responsibilities at the legal level? What if code instead of being a legal issue was a tool to better monetize software development projects? Let's find out all that digital contracting can do to protect code.
Founder Legal For Digital
17 june
14:40 - 15:00
Book Presentation
What kind of manager are you? How not to kill your boss (and co-workers) and live happily ever after at work
How to live happily ever after in the workplace? How to bring value into our office life and harmony between calls? 20 minutes of managerial humanism, populated by 18 shades of managers, superpowers and amusing survival pills, underpinned by strong doses of Pirandellian humour and the great teaching of the Japanese discipline of Ikigai whereby the search for one's place in the world (including the workplace) coincides with the conquest of one's own balance.
Marketer, Journalist, Author
Marketer, Journalist, Author 17 june
14:40 - 15:00
Brand & Lead Strategy
Come dimezzare il costo per acquisizione cliente nel settore dei software-as-a-service
Un business che opera come SAAS (Software As A Service) ha molteplici obiettivi da raggiungere: aumentare il valore percepito del brand rispetto ai competitors, acquisire nuovi lead e far provare loro il servizio, convertire i lead in clienti paganti, diminuire il churn rate. In questo caso studio vediamo come abbiamo affrontato tutti gli aspetti, dal branding al tracciamento, e creato una strategia di advertising online in vari canali pubblicitari che ha portato a una diminuzione del 60% del costo per acquisizione cliente.
Digital Advertising Manager
PerformancePPC 17 june
14:40 - 15:00
Diversity & Inclusion
the words of inclusion
Inclusive language, what meaning? How do we overcome the stereotype that inclusive language means the use of asterisks or schwa? How do we (di)show respect through words? Today, the topic of inclusive language is transversal for brands: from newsletters to posts, from advertisements to brochures, from website texts to press releases, from job advertisements to internal communication: in all cases, it is a matter of conveying through words the attention towards the co-existence of differences. Let us train ourselves to find context-appropriate solutions!
Head of Corporate Culture & Inclusion
Fastweb 17 june
14:40 - 15:00
Platform & Services
Is the digital transition sustainable? The approach of eLegere, Low/No-Code platform of SOP management
Discover how to create "tailor-made" software applications for Smart Operational Processes (SOP) management of your company, without writing code! Use the first Italian Low-Code/No-Code platform and learn how to digitize and sustainably govern unstructured processes and transform them into centralized digital assets. Explore the benefits of the agile and efficient management of back-office activities.
Co-Founder
Vesenda 17 june
14:40 - 15:00
Innovation Film Fest
Green Storytellers – Into the wild
Imagine encountering enormous whales, walking alongside colossal bison, howling in the company of lone wolves, diving among spectacular sharks and spotting one of the world's rarest felines... Green Storytellers returns in a third season to document the most important conservation projects for the preservation of Nature, inside WWF oases.
Green Storytellers
Head of Communications
WWF Italia 17 june
14:40 - 15:00
Entrepreneurship
Decoding the Perfect Pitch Deck: Essential insights and Best Practices
What exactly characterises an excellent pitch deck that UK and US investors want to read?Having examined thousands of them over time, I can provide some insights into what makes one successful and the pitfalls to avoid. Generally, investors spend a few minutes reviewing each deck, so it's essential to keep your presentation brief and avoid overloading it with excess text and images.A masterfully constructed pitch deck typically contains no more than 10 slides. These are the 10 slides we all look forward to reviewing.
17 june
14:40 - 15:00
Pool Stage
Music broadcasts
17 june
14:40 - 15:20
Circular Economy
Toward a regenerative model: the role of design and innovation in the Circular Economy
We reflect together on the role of design, innovation, circular economy and technology in the transition to a regenerative paradigm. An exciting journey that starts from our history and takes us to the present to prepare for the future. We talk about disruptive technologies, design inspired by nature, new business models. We analyse the "why?" but above all we find possible "how?" questions that force us to be courageous and visionary, now more than ever.
Director at Ecologing
Regenerative design trainer, consultant & explorer 17 june
14:40 - 15:20
Start the Future
Fighting Disinformation in the Case of Mediterranea Saving Humans and Civil Rescue at Sea
The permanent election campaign that our country seems to be condemned to contaminates communication on an extremely complex phenomenon such as migration and on NGOs like Mediterranea, which for years have dedicated efforts and energies to rescuing those who are forced to risk their lives at sea. We will discuss this issue with those who, through their daily work and language, offer the public content and tools that are antibodies against mainstream disinformation.
Fundraiser
Activist of Mediterranea Saving Humans 17 june
14:40 - 15:20
Robotics
In Search of Experienced Robots: iCub and the Challenges of Robotics Today
Many of us dream of having a helpful robot that can assist us with everyday tasks. But what is missing from today's technologies to make them as proficient at collaboration as we are? Alessandra Sciutti will discuss the importance of establishing mutual understanding between humans and robots, and the machine's need to learn from its experiences and develop the ability to anticipate and adapt to the needs of others.
17 june
14:40 - 15:20
AI for PMI
Optimizing Account Based Marketing through Conversational Interfaces and Generative AI
Marketing Lead
Marketing Lead at Neosperience 17 june
14:40 - 15:20
E-commerce
How to optimize and double revenue (and profit) in a competitive market
For retailers, growing and making a profit in e-commerce is becoming increasingly difficult, but with the right optimizations it is possible to scale up dramatically, increasing revenue with the same advertising investment. In this case study, we will detail how the revenue was doubled in just 12 months, surpassing 3 million euros.
CEO @Ecommerce School
Ecommerce School Srl 17 june
14:40 - 15:20
Politics in Tech
Accessibility and communication : study, experimentation and new practices to promote social and cultural inclusion
17 june
14:40 - 15:20
Tourism & Travel
Optimizing Google Business Profile for Travel Operators
The ecosystem based on Google Maps is essential for those operating in the world of travel and tourism, yet it is still overlooked by many operators. We will explore the latest developments in this area and best practices for leveraging it.
Owner of Local Strategy, Local SEO agency in Italy
17 june
14:40 - 15:20
Social Advertising
In Traffic I press Sport
Co-Owner & Social Media Advertiser
Noiza 17 june
14:40 - 15:20
Health Tech
Digitizing the patient journey through integrated telemedicine and digital health services
Digital innovation has revolutionised healthcare, with a significant impact on the patient journey: all phases of patient care and management can now be simplified thanks to telemedicine and digital health services such as video consultations or remote monitoring. Paginemediche, through its innovative Digital Care Programmes, simplifies and improves access to health in terms of prevention, care and management, integrating digital and physical solutions.
CEO
Paginemediche 17 june
14:40 - 15:20
Digital Strategy
The future of branding for GenZ: experiences, languages and communication strategies
Communicating effectively with Gen Z is the goal that brands and agencies are setting themselves today. The results of "Genz", the observatory built on a survey of over 2000 participants, offer a precise answer, which comes directly from the young people of this generation. What elements of interest emerge with regard to brand communication? Dialogue, interaction and connection are among the drivers emerging from the data, which are fundamental in a communication context characterised by ever-increasing complexity. "Genz", officially presented on this occasion, sheds light on the perceptions and elements needed to build branding strategies capable of being relevant for Generation Z. A set of insights that can trace the direction for the future of branding and understand the communication needs of a generation.
Deputy Director of the Communication Department
IUSVE Journalist | Communicator | Reputation Manager |Lecturer
17 june
14:40 - 15:20
Web Analytics
Beyond CRO: Why It Doesn't Convert When Everyone Wants to Convert
Together, we will explore the conditions under which a company can convert, the blocking factors (and how to resolve them), and the enabling factors. We will also see how Conversion Rate Optimization (CRO) serves as the gateway to a 360° optimization that can even lead to the reevaluation of the business model from a data-driven perspective. Plenty of case studies, promised!
Data strategy
CRO & Data Strategist, Design thinking Facilitator & LEGO Serious Play Lover 17 june
14:40 - 15:20
Coding
Dive into Typescript
Typescript or not Typescript? More than ten years have passed since its birth, and many of us still struggle to understand and love it. Well, it's time to understand more and stop bypassing it with a simple any. Types, functions, literals, unions, intersections and so on: together, we will see all the notions that will lead you to start loving and using it to the fullest to ensure a more typologically secure future and perhaps not be hated by your future self.
Senior Software Engineer
eDreams ODIGEO 17 june
14:45 - 15:45
Startup Stage
AI4EO
17 june
15:00 - 15:20
Tech for Non Profit
Gaming fundraising in support of research: the case of Stream4AISM and DIGICOG-MS®
Stream4AISM is the first gaming fundraising project in Italy conceived and realised in order to raise funds to finance AISM's innovative scientific research projects on multiple sclerosis. Thanks to the support of more than 100 streamers, the project managed to finance the realisation of the DIGICOG-MS® project; an app for the self-assessment and monitoring of cognitive functioning. The aim of Stream4AISM is therefore to combine live streaming and charity with the aim of informing and raising awareness on an extremely important issue such as scientific research.
Innovation Specialist
AISM Researcher
Fondazione Italiana Sclerosi Multipla 17 june
15:00 - 15:20
Book Presentation
HOEPLI - Two of Two: Finding a job in the digital age. Why is the CV no longer enough?
The topic of career guidance is becoming increasingly central to fulfilling oneself in the workplace. One of the most important levers of professional change is the ability to express oneself, who one is and who one wants to become. Today in the world of work, knowing how to communicate is no longer a prerequisite but a necessary skill. Roberta Zantedeschi, author of Communicating and Writing to Find Work, and Vittorio Martinelli and Luigi Ranieri, authors of Finding Your Way, outline all the skills needed to present yourself to companies clearly and authentically, and to find the opportunities best suited to your background and experience.
HR Business Writer, formatrice, facilitatrice e business coach
17 june
15:00 - 15:20
Diversity & Inclusion
Disabled Data: if data does not exist, people do not exist
Disabled Data is the platform that makes available data on disability in Italy accessible, but more importantly opens the debate on the issues related to them. To date, it is not known exactly how many people with disabilities there are in Italy. How can public policies be decided and especially how much to fund them without correct data?
Designer + Associate Professor
Sheldon.studio + Uniss.it 17 june
15:00 - 15:20
Legal Tech
Generative AI and Digital Marketing: legal limits and opportunities
Using generative AI in digital marketing can be a risky business if the legal aspects are not considered. Companies must ensure that they respect the rights of data subjects and protect their data when it is used for AI training. Transparency in decision-making processes and the ability to explain AI decisions are critical to avoid a complete "black box" in profiling and analyzing personal data.
Partner 42 Law Firm e Founder di LT42
17 june
15:00 - 15:20
AI Marketing & Plenary
The Artificial Intelligence that erases war
What would happen if we asked an Artificial Intelligence to think of a future without war, starting from the words of Gino Strada? A meeting to deepen the ethical dilemmas, reflections, and work behind the latest campaign of EMERGENCY and Ogilvy created to stimulate debate on the urgent need to build a world without war.
Head of Digital
EMERGENCY Head of Social
Ogilvy Italia 17 june
15:00 - 15:20
Web 3
How to Build a Web3/Metaverse for Good
La videoregistrazione di questo intervento non è disponibile.
The metaverse is not dead. In fact, it’s not even completed. There is still time for us to shape the spaces in the metaverse using the technologies of web3 for good. In this talk, I want to share examples of how web3 tech is being used for good and how to get involved.
The metaverse is not dead. In fact, it’s not even completed. There is still time for us to shape the spaces in the metaverse using the technologies of web3 for good. In this talk, I want to share examples of how web3 tech is being used for good and how to get involved.
Head of Innovation
Crafted 17 june
15:00 - 15:20
Brand & Lead Strategy
Conversational Marketing to create a 360° customer experience
In today's competitive, saturated and always-connected market, it is critical that brands take care of their customers. Companies with high retention rates experience low costs and high profits. In order to succeed in creating the trusting relationship between brand and customer that is necessary to deliver a high customer experience, a communication strategy must be put in place that goes beyond simply communicating information: conversational marketing.
Marketing Campaign Manager Esendex
17 june
15:00 - 15:20
Platform & Services
Artificial Intelligence and IoT ecosystems for leak detection in water and gas distribution networks.
Can artificial intelligence applied to IoT technology solve the problem of water and gas leaks? This technical-innovative talk will discuss the use of IoT technologies combined with deep learning techniques for the world of distribution networks, describing how the innovative company Onyax solves the everyday problems of network leaks and dispersions with Anomaly Detection and AI solutions.
Founder & CEO
Onyax 17 june
15:00 - 15:20
Startup Showcase
U-VIBE | The Revolution that Starts in Your Kitchen
U-VIBE is the future of cooking, a new and revolutionary way to cook and eat. This device provides you with a fast, simple, and intuitive experience. In just a few minutes, you can prepare fantastic dishes thanks to its automatic mode. With U-VIBE, you can experience the convenience and speed of creating delicious meals without spending hours at the stove.
Founder
Founder U-VIBE 17 june
15:00 - 15:20
Innovation Film Fest
The diverse Network: the right way to team up
During the speech, the Postal Police will provide information on the current risks for minors during internet browsing and the use of social networks, with particular emphasis on challenges and cyberbullying. Reference will be made to legislation against cyberbullying, as well as preventive, repressive, and emergency tools to prevent the dissemination of videos or images that violate the dignity of those involved. Intervention methods to protect victims will be examined, highlighting the need for an inclusive network concept involving users, schools, families, and institutions.
Centro Operativo Sicurezza Cibernetica
Polizia di Stato 17 june
15:00 - 15:20
Entrepreneurship
An Entrepreneur's Story: The Joys, Kinks, and Outright Stinks
How to stay true to your vision through good and bad market conditions, pivots in strategy, and technical challenges to move from start-up to scale-up.
17 june
15:00 - 15:40
Impact to Business
Impactful business models
In this session, we will activate a discussion and comparison on what are the necessary elements to ensure that the national ecosystem is firmly oriented towards achieving the goals of the Agenda 2030, beyond any risk of impact, green, social washing. In particular, we will give voice to the requests and visions of the entrepreneurial world and the most innovative startups in comparison with some of the protagonists of impact investing in Italy.
17 june
15:05 - 15:20
Movie Area
Il segreto di Nina
Nina is a sensitive girl, living loneliness and suffering. Everything seems to go bad, but she got a special way to escape the pain.
17 june
15:10 - 15:30
Content Creators
Femminismo meridionale
Federica vuole raccontare come l’annosa questione meridionale influisca negativamente sulle persone, sulle donne soprattutto giovani che attualmente vivono al sud o che per qualunque esigenza hanno dovuto spostarsi. Applicherà la lente femminista intersezionale per mettere a fuoco l’ennesima discriminazione di cui siamo chiamate e chiamati a farci carico collettivamente: l’antimeridionalismo. Perché ha senso parlare di periferie, di sud, di margini? Perché è proprio da lì che si sviluppa il cambiamento, basta saper guardare.
17 june
15:10 - 16:40
Digital Journalism
Web TVs and mobile journalism
17 june
15:20 - 15:40
Book Presentation
Neuroverso
Member
Italian Data Protection Authority 17 june
15:20 - 15:40
Startup Showcase
Supercrowd: discover the opportunities of real estate crowdfunding
The video recording of this event is not available.
Discover the potential of real estate crowdfunding! Invest in properties without large capital and diversify your portfolio. Through crowdfunding, you gain access to exciting returns and participate in promising projects. Take advantage of the benefits of transparency, flexibility, and accessibility offered by crowdfunding. Seize the opportunities in the real estate market and join this revolutionary form of investment.
Discover the potential of real estate crowdfunding! Invest in properties without large capital and diversify your portfolio. Through crowdfunding, you gain access to exciting returns and participate in promising projects. Take advantage of the benefits of transparency, flexibility, and accessibility offered by crowdfunding. Seize the opportunities in the real estate market and join this revolutionary form of investment.
Chief Executive Officer
SUPERCROWD SRL 17 june
15:20 - 15:40
Movie Area
L'asino che vola
During the presidential elections in Mauritania held in 2019, political leader Biram Dah Abeid, with the support of his people, is fighting to eliminate the scourge of slavery in his country.
17 june
15:20 - 15:40
Pool Stage
Concert
17 june
15:20 - 15:40
Politics in Tech
Breaking the Mold: Exploring Currency Diversification in a Multipolar World
17 june
15:20 - 16:10
Entrepreneurship
Il potere dei Network Effects
Come ogni imprenditore o founder di startup sa, gli effetti di rete sono tra i principali responsabili della crescita esponenziale di tutte le piattaforme di successo degli ultimi anni. L'intervento proposto illustrerà cosa sono i Network Effects, cosa li differenzia dalla viralità, perché sono importanti. Spiegheremo come capire se la nostra iniziativa sarà sostenuta dai Network Effects, e cosa fare per progettarli intenzionalmente e vedremo esempi di strategie prese dal mondo reale
17 june
15:40 - 16:00
Content Creators
Restoring Hearing to the Deaf: Reality and Technology
Restoring hearing to the deaf. Miracle? Science fiction? Magic? No: reality and technology, which for over forty years have radically changed the lives of hundreds of thousands of people. We are talking about the cochlear implant, a biomedical device that can be implanted in the cochlea (a region of the skull) and that stimulates the neurons of the auditory nerve, allowing for the reconstruction of compromised sound perception in people with sensorineural deafness.
Content Creator
The Deaf Soul Creator Digital
The Deaf Soul 17 june
15:40 - 16:00
Digital Strategy
The Mulino Bianco gaming experiences
Who would have expected a brand like Mulino Bianco to develop 2 campaigns in 2 years focused on gaming? And that it would organize the first Italian launch of a cookie on Twitch?
Digital Marketing Specialist
Barilla 17 june
15:40 - 16:00
Content Marketing
The 5 Mistakes that Prevent Your Podcast from Standing Out
In this speech, we will explore the secrets to make your podcast stand out. You will learn how to avoid common mistakes and implement essential strategies to improve sound quality, position and promote your podcast, create original and interesting content, maintain a consistent production schedule, and monitor listener feedback. Discover how to grow your audience and achieve success with your podcast.
Content Creator | Author | Personal Branding Strategist
Alessandro Mazzù 17 june
15:40 - 16:00
Social Advertising
Addressing the validation process
Ugly is beautiful. Yes yes, ugly is terribly beautiful. Especially when resources are limited, we have to avoid style finesses (which cost money). We cannot afford waste. Let's approach the subject of digital advertising with a key: 20 percent of the activities, which produce 80 percent of the results. All good so far... But the 20 percent of activities, which give impact, what are they? Let's look at them together
CTO
GH srl 17 june
15:40 - 16:00
Tech for Non Profit
People-driven transformation
Digital transformation is a compulsory step even for organizations working in the no profit sector. How to approach the transition and stay relevant in the future? How to involve people in understanding and embracing a general need for renovation and change? At Doctors without borders (Medici Senza Frontiere Italia), we’ve put staff members and their well-being at the center of our transformative process, by first envisioning a new working environment, the Collaboration Maximizer, tailored around individuals, teams and organization’s needs. That was just the beginning of a two-years effort of co-designing new processes, rituals and practices - to ultimately allow everyone to work more effectively together, as well as embed creativity and flexibility in everything we do. With low investments and relatively short times, the transition has been adopted throughout the entire organization, giving MSF the readiness and confidence to bring innovation to the next level, and start rethinking their entire offering and service model.
Senior service designer
Oblo Director of Communication - Medici Senza Frontiere
Medici Senza Frontiere 17 june
15:40 - 16:00
Coding
Developer Relations, strategia e KPI in un'azienda di servizi
In questa presentazione, discuteremo di come SparkFabrik ha avviato un programma DevRel e il processo che ha portato alla definizione dei compiti del DevRel Engineer. Esploreremo le strategie che possono essere utilizzate per sviluppare il programma in tale azienda e metteremo in evidenza come queste strategie possano aiutare a migliorare il coinvolgimento e la fidelizzazione dei dev. Discuteremo inoltre i KPI che abbiamo individuato e come questi KPI possano aiutare a modellare la strategia.
DevRel
SparkFabrik 17 june
15:40 - 16:00
Brand & Lead Strategy
Lead Generation And Lead Profiling
CEO @FuturaImmagine.com
17 june
15:40 - 16:00
Diversity & Inclusion
Diversity&Inclusion and Gender Equality as Growth Drivers for Internationalising Businesses
Head of Education, Business Promotion & Supply Chain at SACE
17 june
15:40 - 16:00
Health Tech
English
Healthcare: What's next? How can technology change mankind future?
How is healthcare embedding "new" technologies? The future is full of new ways of reaching care, namely boosting precision and personalized medicine for real. There is a lot of knowledge that is spread, clinical health is no longer closed to clinicians, medical devices or other "medical things". Being healthy turned to be a trend, tackled by almost all large technological players. So, how to follow? How to be a patient? how to be a clinician in this world? lets talk about it.
17 june
15:40 - 16:00
Book Presentation
HOEPLI - Two of Two: Creating value through branding and generating social impact
Today more than ever, it is necessary to build a solid marketing culture in both large companies and small businesses as well as in start-ups driving technological innovation. This culture must be combined with the concept of "social impact" that has become a central factor in the development of any business. Flavia Rubino, author of Agile branding and the trust formula, and Simona Sinesi, author of Social impact in your hands, help us understand how the relationship of trust between brands and consumers is now a central factor in the success of startups and businesses of all natures and sizes. And why every marketer and startupper is a social actor with an important responsibility: to create sustainable, enduring, trust-building brands.
17 june
15:40 - 16:00
Startup Showcase
Wooclap as an interactive tool for university lectures and professional training courses.
Based on neuroscience principles and the 4 pillars of learning, Wooclap is a tool that aims to promote interactivity, increased audience participation and monitoring of student learning. With more than 15 types of interactive questions, Wooclap provides a memorable learning experience for teachers, trainers and students.
Account Manager Italy
Wooclap 17 june
15:40 - 16:00
Pool Stage
Music broadcasts
17 june
15:40 - 16:00
Start the Future
AI Power: parliamone con gli autori
CEO
Regia - Concept - Ideazione WMF, Founder e CEO Search On Media Group Search On Media Group
Chief Innovation Data Officer @Datrix
CEO
CEO di ByTek 17 june
15:40 - 16:04
Movie Area
An Irish Goodbye
In rural Northern Ireland, a pair of estranged brothers reunite following their mother's untimely death.
17 june
15:40 - 16:20
Web 3
Move Fast and Fix Things: A Call for Responsible Innovation
La videoregistrazione di questo intervento non è disponibile.
We're living through a technological revolution: Metaverse/VR/AR, blockchain, Gen AI are changing the world at an exponential rate. Join Dan Burgar from Frontier Collective, Ida Kymmer from Journee, Enara Nazarva from ARMOAR for a conversation about how companies and creators can ensure that these tools are being implemented effectively and responsibly.
We're living through a technological revolution: Metaverse/VR/AR, blockchain, Gen AI are changing the world at an exponential rate. Join Dan Burgar from Frontier Collective, Ida Kymmer from Journee, Enara Nazarva from ARMOAR for a conversation about how companies and creators can ensure that these tools are being implemented effectively and responsibly.
CEO
Frontier Collective VP of Metaverse at Hype
Director of Global Affairs
Journee 17 june
15:40 - 16:20
Innovation Policies
Video Games as a Form of Art
17 june
15:40 - 16:20
AI for PMI
Come imparare dai franchising l'AI per le pmi
Founder e Strategist
Franchising Strategy 17 june
15:40 - 16:20
E-commerce
Live Shopping: 5 show templates to entertain and sell live streaming on your eCommerce
Live Shopping is the channel that more and more brands are activating to present products and interact with the community live on the site. But how to create successful live shows? There is no single model: a live show is a real show that can take different forms and formats. In this talk, we will look at the 5 main live show models for eCommerce with Italian examples and cases, at the crossroads of entertainment, interaction and the human touch - the true hallmark of Live Shopping!
CEO
CEO & Co-Founder Marlene Live & Transactionale 17 june
15:40 - 16:20
Legal Tech
Avvocati e Futuro: How to speak Machine
Manuale di sopravvivenza per Avvocati e General counsel al Tempo dell'AI. L'evoluzione esponenziale delle tecnologie di AI, in particolare l'uso di sistemi di LLM e NLP cambia sostanzialmente il medium della professione forense, in house e nel Foro. L'accelerazione è tale da imporre cambiamenti sia al modello di business, sia all'esercizio della professione nelle Corti. Imparare a conoscere e capire le logiche dei nuovi strumenti diventa essenziale sia per fare la professione sia per essere avvocati sia per tutelare i diritti, vecchi e nuovi.
Managing partner
Lawyer, Managing Partner @Stanchi Studio Legale 17 june
15:40 - 16:20
Tourism & Travel
Artificial Intelligence, Metaverse, and Big Data: Digital Transformation in the hotel tourism sector
Digital transition is of fundamental importance in the tourism industry and can be a turning point. In this presentation, we will address the topic of 'big data' through the application of empowering models, systems, and algorithms. We will see where to find the data and how to analyze it through Business Intelligence and Machine Learning. We will discuss the new frontiers of CRM, such as Emotion Analysis and Predictive Analysis, and explore the economies that can be generated through immersive models.
ceo
OpenMall srl CEO & Founder
RS PLANNER 17 june
15:40 - 16:20
Circular Economy
Circular Economy Manager: the profession that will change the rules of sustainability in Companies and PAs
The emerging Circular Economy Manager profession is tasked with redesigning products, services and processes to embrace circular economy principles such as Sharing, Product as a Service, Recycling or the use of sustainable inputs. But to achieve this goal, technical skills alone are not enough as it is attitudinal skills including the ability to innovate, determination, boldness and not to be underestimated the ability to communicate and negotiate that are crucial.
17 june
15:40 - 16:20
Platform & Services
Amazon Case Study: How Growth Hacking improves your Amazon Ads thanks to holistic catalog management
Find out how to use Growth Hacking on Amazon to constantly maximize positive results and reduce insuccess risks. Case Study: a company leader in the small appliances industry with a catalog of 11.000 products, invested budget 156.000€ and 4.92M€ revenue. How: scientific approach and holistic project management through a test and learn iterative cycle involving SEO, Graphic Design, Catalog Management and Advertising. We'll show before and after scenarios, no jokes :)
Co-Founder & Managing Director
Growth Labb 17 june
15:40 - 16:30
Impact to Business
MygrantsDays Summer Edition 2023
MygrantsDays is the event organized by Mygrants for World Refugee Day (June 20) to celebrate the Mygrants Community's ability to turn crazy business ideas into successful enterprises. MygrantsDays is dedicated to migrants with business ideas or businesses already on the market: now in its 8th edition.
17 june
15:45 - 16:05
Startup Stage
Cluster Education / Work / Media
Expert on stage:
Kaitlin Argeaux
Head of Events - Cudo Ventures
Davide Barra
Program Director program - Nana Bianca
Mariano Guzzetta
Manager in Innovation e Open Innovation - EY
Kaitlin Argeaux
Head of Events - Cudo Ventures
Davide Barra
Program Director program - Nana Bianca
Mariano Guzzetta
Manager in Innovation e Open Innovation - EY
17 june
15:50 - 16:10
Politics in Tech
Innovazione Ovunque. L’Innovazione nelle Aree Interne e nelle Periferie
17 june
16:00 - 16:20
Content Creators
Ma sei sicur ?” Tutte le convinzioni che abbiamo sul sesso e che non hanno senso
Un orgasmo al giorno toglie il medico di torno . Ma siamo sicuri che il sesso piaccia a tutti ? E quelli che lo amano , siamo sicuri che lo sappiano fare ? E siamo proprio certi che siano così onesti da riuscire ad ammettere cosa vogliono e cosa cercano nell’altro/altri ?Nel 2023 viviamo ancora di tabù ed equazioni svilenti : “più spingi più lei gode “ “ più gemi più a lui piace “ . Sesso e ignoranza vanno ancora a braccetto . “Capre”’direbbe un rampante Sgarbi .. Sincerità “ canterebbe Arisa . Un po’ è un po’ dico io .
Actress, Host & Influencer
17 june
16:00 - 16:20
Content Marketing
Remote interview podcast: everything you need to know
It sounds easy but it's not! Making a remote interview podcast, and making it sound good, presents a lot of pitfalls and problems, which you will discover when it is too late. That's why this is the speech for you! Whether you are just starting out or want to improve your quality in remote interviewing, this talk will provide you with methods, tricks and solutions for all the problems you might encounter. And even for those you don't know yet will happen to you!
Producer
Branded Podcast Producer 17 june
16:00 - 16:20
Tech for Non Profit
How an NGO can help corporations scale ESG ratings
Respect for the environment, social welfare and business management processes: these are the focuses on which many realities want to concentrate in order to build for the future. CESVI, following Covid-19 has also been able to develop know-how on issues that go beyond "just philanthropy." Thanks to recovery funds, with the "Renaissance Bergamo" project it helped small and medium-sized enterprises in restarting and with "Scena Unita" it supported the music and entertainment sector. Many corporations today are paying attention to the issues underlying the acronym ESG, but what does this mean in a practical sense? What does it entail? What impacts can it have for a company, and how can a nonprofit be a support for scaling ratings and thus demonstrating its effective social responsibility in the eyes of partners, collaborators, and investors?
Deputy General Manager
CESVI 17 june
16:00 - 16:20
Coding
English
Service Reliability Shu-Ha-Ri
In today's highly interconnected world, ensuring the reliability of software services is critical for organizations to maintain customer satisfaction, avoid costly downtime, and stay competitive. Service reliability is the ability of a service to consistently perform its intended function under normal and abnormal conditions. This presentation will cover the key principles and best practices for achieving service reliability in modern software architectures. We will discuss the importance of fault tolerance, scalability, monitoring, and automation in ensuring service reliability, and how to implement these practices in your organization. We will also explore common challenges that organizations face when it comes to service reliability, such as managing dependencies, detecting and responding to incidents, and balancing the need for innovation with the need for stability. We will provide strategies for addressing these challenges and ensuring that service reliability is a core focus for your organization. Attendees will leave with a clear understanding of the importance of service reliability, best practices for achieving it, and actionable steps for implementing these practices in their own organizations.
SRE
Red Hat 17 june
16:00 - 16:20
Brand & Lead Strategy
ROI Lead: how to maximise investment on lead acquisition
Through the use of the Marketing&Sales Canvas it is possible to analyse the customer's touch points in the path of choice and purchase. At each touch point, it is possible to activate marketing and sales actions capable of maximising the investment in lead acquisition. The Marketing&Sales Canvas tool is a dynamic table with which to periodically check the efficiency of marketing and sales processes in order to obtain the maximum return.
Amministratore
Marketing Strategico | Divulgazione | Sales Trainer 17 june
16:00 - 16:20
Digital Strategy
Partnership Manager wanted!
Partnerships are increasingly important in today's highly competitive and ever-changing marketplace. We will familiarize ourselves with terms such as strategic engagement and strategic compatibility, authenticity, cognitive, affective and behavioral effects. Finally, through case study analysis, we will see the benefits of such activity and the latest market trends.
Partnership Manager
B&T S.P.A. 17 june
16:00 - 16:20
Social Advertising
The Uninform Group case study: Social Ads, Omnichannel and Customer Journey to get from Lead Gen to Conversion
Let's analyze the Uniform Group case study, as company leader of the training sector, to understand how to exploit the Social Advertising in a Ominchannel way by using the theories of Customer Journey and Messy Middle. We will see the activities of Performance Advertising, Remarketing, Editorial Plan and Automation, to get from Lead Generation to Conversion.
Digital Strategist
A.C. Marketing 17 june
16:00 - 16:30
Creators Live
WMF 2023: meet the creators from the call
17 june
16:00 - 16:40
Startup Showcase
Lazio Startup Showdown: Pitching session of the Innovative Ecosystem of the Lazio Region
The video recording of this speech is not available.
17 june
16:00 - 18:00
Cooperative Ecosystem
Bi-rex
17 june
16:10 - 16:30
Innovation Policies
San Marino, tradizione ed innovazione
17 june
16:12 - 16:20
Movie Area
Loop
In this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again.
17 june
16:15 - 16:40
Startup Stage
Cluster Sport / Health
Expert on stage:
Ondrej Lipold
Head of Startup Competiton - Peter Helesic
Claudio Chiti
Innovation Specialist - Intesa Sanpaolo
Ondrej Lipold
Head of Startup Competiton - Peter Helesic
Claudio Chiti
Innovation Specialist - Intesa Sanpaolo
17 june
16:20 - 16:30
Content Creators
Premiazione Content Creators Award
17 june
16:20 - 16:40
Pool Stage
Concert
17 june
16:20 - 16:40
Book Presentation
L'ERA DEL LAVORO LIBERO. Senza vincoli ne' barriere. Siamo pronti a questa rivoluzione?
Director of Master in Institutional Relations and Human Capital at Luiss Business School, Board member of Anpal Servizi
17 june
16:30 - 16:35
Mainstage
17 june
16:35 - 16:50
Mainstage
Live Performance
17 june
16:40 - 17:40
Pool Stage
DJ Set
17 june
16:45 - 17:15
Startup Stage
Cluster Planet / Food
Expert on stage:
Maciej Koltonski
Head of Communications / Marketing Manager – Accelpoint
Hassan Gad
General Partner - Openner
Fulvio Maccarone
Senior investor – Coinvest CH
Maciej Koltonski
Head of Communications / Marketing Manager – Accelpoint
Hassan Gad
General Partner - Openner
Fulvio Maccarone
Senior investor – Coinvest CH
17 june
16:50 - 16:55
Mainstage
Smart Cities and innovation for the territory
Digital twins can be a formidable tool for emergency management in a big city. Massimo Bugani, Councillor for Innovation of the Municipality of Bologna, describes the Invento project, the first step toward a Smart Cities ecosystem to guarantee citizens innovative services and solutions.
17 june
16:55 - 17:15
Mainstage
The global fight against mafias
In the era of digital technologies, Mafia and investigative protocols are evolving very rapidly. Mafias are exploiting social media and cryptocurrencies to create an online drug market, while Italian organized crime differs markedly from other international organizations. At the same time, law enforcement agencies are developing new investigative protocols to combat the new digital face of the Mafias through big data analysis, AI, and the development of more advanced hacking programs that block the activities of the Mafias.
17 june
17:15 - 17:25
Mainstage
The importance of remembrance: the heritage of Peppino and Felicia Impastato in the fight against Mafia
Remembrance is a powerful weapon in the fight against Mafia. A weapon that does not bring death and destruction like those of massacres and murders, but change. The memory of Mafia victims becomes the trigger to nurture their heritage and make sure that they did not die vainly. The Felicia and Peppino Impastato Memorial House has been for years a landmark for hundreds of people who fight every day, an engine for the rebirth of areas for too long oppressed by fear.
17 june
17:20 - 17:40
Pool Stage
Concert
17 june
17:25 - 17:35
Mainstage
Generative AI: Myths, Rituals and Reality
ChatGPT, Midjourney, and Lensa AI, just to name a few, have sparked debates, expectations, and fears about their potential impact on the world of marketing. In just five days, ChatGPT was used by one million users, while it took Netflix three and a half years to reach the same number of users. At the beginning of the year, searches for generative AI surpassed those for the release of Taylor Swift's new album.AI intrigues and attracts us, but it also scares us to the point where we suspend rational evaluation. For some, it can even become a syndrome of “fear of an invisible threat”.But what are the possibilities and limitations offered by these tools? How can they help us save time and become more productive? How do we avoid their “hallucinations”? When is it better to rely on human intelligence and creativity instead?
17 june
17:35 - 17:45
Mainstage
What is going on with AI…?
The AI Index is one of the most widely read and comprehensive annual reports on trends in artificial intelligence (AI). The AI Index is produced by a diverse team of world-leading AI thought leaders and covers AI trends in technical performance, policy, the economy, research and development, ethics as well as public opinion. This presentation provides a high-level overview of the 2023 AI Index, the most recent edition of the report. Learn everything you need to know about new AI technologies like ChatGPT from the very same report that informs leading policymakers, researchers and industry professionals.
17 june
17:40 - 18:40
Pool Stage
DJ Set
17 june
17:45 - 17:50
Mainstage
Agency life
The world of digital agencies, creatives and zero budget in a sketch that will make you want to schedule a call to talk about it among yourselves ASAP.
17 june
17:50 - 18:00
Mainstage
Gen Z & Tik Tok: the new generations in the digital world
Roccotnl and LolloBarollo will share their experience as content creators born in the TikTok generation: how has their experience as content creators changed from the past? And how is this platform affecting their enjoyment of it?
17 june
18:00 - 18:15
Mainstage
Youtuber profession: the evolutions and trends of the platform
Alessandro Masala, founder of Breaking Italy, converses with Favij and Jakidale about the evolution of digital platforms and the profession of content creator. A journey that led them to create great cross-media projects that walk with the daily lives of thousands of people both online and offline.
17 june
18:15 - 18:25
Mainstage
17 june
18:40 - 19:40
Pool Stage
Radio Party CIAO CIAO
