The leading international event for Artificial Intelligence
15 · 16 · 17 JUNE 2023 / RIMINI FIERA
WMF 2023 in NUMBERS
+2.000
STARTUPS & INVESTORS
+60.000
ATTENDEES
+89
COUNTRIES
+670
EXHIBITORS
10
PAVILLIONS
+100
STAGES
+150
CREATORS
+1.000
SPEAKERS
+100
EVENTS
+130
INSTITUTIONAL GUESTS
+30
BANDS
AI Global Summit, the leading international event on Artificial Intelligence, took place at the 2023 edition of WMF - We Make Future, at the Rimini Expo Centre, June 15 to 17, 2023.
During the three-day event, industry experts and professionals from around the world participated in various educational stages on AI, including specialized sessions on applications for small industries, work, and education sectors.
The Mainstage featured distinguished guests such as Sir Tim Berners-Lee, who shared their experiences and perspectives on AI development. The event also featured an exhibition district dedicated to showcasing innovative tools, software, technological prototypes, and advanced robotics. Additionally, institutional panels were held to discuss AI regulation, and awards were presented to the best startups with technological and innovative projects utilizing AI in industry or research.
Some Guests and Speakers of AI Global Summit
Main Partner
AI Global Summit 2023 program
Discover talks and stages that took place at AI Global Summit 2023!
The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry.
Access to the stage is possible with Full offert.
AI for PMI
The open stage AI for PMI, part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses.
Access to the open stage is possible with Full, Main and Basic offers.
Powered by
AI for Education
The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching.
Access to the open stage is possible with Full, Main and Basic offers.
AI for Work
The open stage Ai for Work, part of the WMF's AI Global Summit event, offers talks on the impact and use of artificial intelligence in the filed of work.
Access to the open stage is possible with Full, Main and Basic offers.
Start the Future
The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.
Access to the open stage is possible with Full, Main and Basic offers.
Blockchain & Crypto
The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.
Access to the stage is possible with the Full offer.
Content Creators
The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities.
Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Web 3
On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.
Access to the stage is possible with a Full offert.
Coding
The stage Coding offers educational and vertical speeches on computer programming.
Access to the stage is possible with a Full offer.
Content Marketing
On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.
Access to the stage is possible with a Full offer.
Advertising
The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
Access to the stage is possible with a Full offer.
Powered by
Social Media Strategies
The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.
Access to the stage is possible with a Full offer.
Powered by
E-commerce
As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
Access to the stage is possible with a Full offer.
As part of
Tourism & Travel
As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.
Access to the stage is possible with a Full offer.
SEO
On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.
Access to the stage is possible with a Full offer.
Powered by
Robotics
The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.
Access to the open stage is possible with: Full, Main and Basic offers.
Ethics, Media & Information
On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society.
Access to the open stage is possible with Full, Main and Basic offers.
Future of Open Innovation & VC
The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!
Access to the open stage is possible with Full, Main and Basic offers.
Innovation Policies
Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.
Access to the open stage is possible with Full, Main and Basic offers.
Book Presentation
The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..
L'accesso all'open stage is possible with Full, Main and Basic offers.
Work, HR & Digital Skills
On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.
L'accesso all'open stage is possible with Full, Main and Basic offers.
Mainstage
The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.
On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.
Check out the Mainstage program below!
Diversity & Inclusion
On this open stage we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.
Access to the open stage is possible with Full, Main and Basic offers.
SEOZoom
The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.
Access to the stage is possible with Full offer.
Digital Strategy
Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!
Access to the stage is possible with Full offert.
Esports & Gaming
This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.
Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Google Ads
The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.
Access to the stage is possible with a Full offer.
Powered by
Web Analytics
The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.
Access to the stage is possible with a Full offer.
Tech for Non Profit
The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.
Access to the stage is possible with a Full offer.
Circular Economy
This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?
Access to the open stage is possible with Full, Main and Basic offers.
Climate Change
Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Legal Tech
On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Startup Showcase
This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
Cybersecurity
On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Email Marketing
The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.
Access to the stage is possible with a Full offer.
Sponsored by
Brand
On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!
Access to the stage is possible with a Full offer.
Brand & Lead Strategy
On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.
Access to the stage is possible with a Full offer.
TikTok
This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.
Access to the stage is possible with a Full offer.
In partnership with
Politics in Tech
Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Accessibility
Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Green Tech
The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Health Tech
In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?
Access to the stage is possible with a Full offer.
AI for Government
This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Entrepreneurship
On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Supercomputing for PMI
Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center
The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
The event will take place on the morning of June 16th, exact times will be announced soon.
Powered by
Social Advertising
In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.
Access to the stage is possible with a Full offer.
powered by
Impact to Business
The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
UX
The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.
Access to the stage is possible with a Full offer.
UI & Design
The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users
Access to the stage is possible with a Full offer.
In partnership with
Startup Stage
On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Powered by
Sport
This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Digital Journalism
On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.
Access to thestage is possible with a Full offer.
AI Tools
This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.
Access to the stage is possible with a Full offer.
Platform & Services
This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.
Access to the stage is possible with a Full offer.
Tech for Business
This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.
Access to the stage is possible with a Full offer.
Digital Tools
This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.
Access to the stage is possible with a Full offer.
E-Commerce Kit
This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.
Access to the stage is possible with a Full offer.
Innovation Film Fest
The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Cooperative Ecosystem
The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.
Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023".
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Masterclass
Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF.
The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.
Space Economy
Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi
Movie Area
Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
International Startup Showcase
On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!
Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.
OVHcloud & Seedble Arena
Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Creators Live
During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!
B2B & Speed Meetings
Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons.
Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.
There are no sessions in the selected stage on this day.
Session for 15 june
15 june
Mainstage
Co-Hosting
Cosmano Lombardo
Founder&CEO Search On, WMF Chairman
Alice Mangione
Comedian and Content Creator
Robot Sophia
Hanson Robotics
15 june
08:30 - 12:20
Pool Stage
Music broadcasts
Music & Radio
15 june
08:30 - 20:00
B2B & Speed Meetings
Dedicated and reserved spaces for B2B meetings, available to participants, buyers & sellers in digital tech, open innovation stakeholders, startups.
B2B Meetings
15 june
08:30 - 20:00
B2B & Speed Meetings
Dedicated and reserved spaces for meetings between companies and candidates, to facilitate matching between digital professionals and companies with open job positions.
Digital Job Placement
15 june
Space Economy
Participants and experts arrive at the venue & mingle
The WMF, as a platform for making the Future, has the mission of connecting personalities and projects that can provide a concrete impact in creating a better, shared and sustainable tomorrow. Cosmano Lombardo, CEO and Chairman, introduces the three-day WMF 2023 and its themes.
Cosmano Lombardo
Founder&CEO Search On, WMF Chairman
15 june
10:50 - 11:20
Mainstage
The Digitalization of Society: Trends and Challenges
In the first two decades of the 21st Century the process of digitization of all human activities has accelerated. Two major technological breakthroughs spearhead the changes: 5G network connectivity (with 6G already in the experimental stage) and the coming of age of Artificial Intelligence that allows for increasingly autonomous machines with decision making capacity supported by distributed Big Data. Social practices, organizations and institutions are in flux. We do not know which will be the precise impacts of these developments, but we know the current trends and the issues they raise. The lecture will examine these trends and elaborate on the challenges they present in the organization of work, in communication, in political disinformation, in the autonomy of social movements, in education, and in warfare. The results of multidimensional and technological change are not predetermined. They will ultimately depend on policies and strategies that this lecture will discuss.
Manuel Castells
Chair Professor Communication Technology and Society, Univ. Southern California
15 june
11:00 - 13:30
Space Economy
Workshop and pitch roulette
Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.
Alessandro Palombo
R&D Advisor at ECUBIT S.p.A.
Fabiano Monti
Founder and COE of Alpsolut
Stefano Natali
Space Business Manager at MEEO
Andrea Cruciani
COE at Agricolus
Claudio Piazzai
COO at Involve Space
Leonardo Alberto Dal Zovo
Co-founder and CEO at Studiomapp
Elena Consalvi
Marketing Manager for Titan4
15 june
11:00 - 12:00
Cooperative Ecosystem
Digital and Green - The challenge of the double transition
Round table discussion
Gianluca D'Agosta, Responsabile del Laboratorio TERIN-SEN-CROSS di ENEA - Mauro Guarini, Presidente cooperativa Partenergy - Damiano Avellino, Project manager e socio di Plastic Jumper - Paola Bellotti, Direttrice Sostenibilità e sviluppo Coopfond, progetto "Respira"
15 june
11:00 - 11:45
OVHcloud & Seedble Arena
The cloud as accelerator and driving force of an innovative ecosystem
Workshop with Fabrick
Ilaria Navoni
Startup Program Manager Italy
OVHcloud
Andrea Petrolati
Partnership & Growth
Fabrick Spa
15 june
11:00 - 11:30
Creators Live
To be announced
15 june
11:10 - 11:20
Startup Stage
Program presentation
Giuseppe Oppedisano
Search On Media Group
Luca Gaddi
Search On Media Group
15 june
11:20 - 11:30
Mainstage
Legality and fighting Mafia
The fight against the Mafias is experiencing a new era, which goes beyond the traditional fight at the ground level and takes on the new challenges brought by digital technologies. Two different ways of fighting for the freedom of thousands of people for too long oppressed by fear.
Giuseppe Lombardo
Deputy prosecutor at the Reggio Calabria Anti-Mafia Prosecutor's Office
15 june
11:30 - 11:35
Mainstage
WMF Award Cybersecurity and Data Protection to Ivano Gabrielli
The efforts of the Postal Police are central to the fight against cybercrime and data protection; the new organization, both central and peripheral of the Postal Police's Cyber Security Operations Centers COSC, has underscored the leading role of the Postal Police in what concerns national security.
Ivano Gabrielli
Head of Postal Police
15 june
11:35 - 11:40
Mainstage
Alixa Live Sketch
Alice Mangione irreverently portrays the interaction between humans and AI, bringing a particular version of the world-famous voice assistant onto the Mainstage.
Alice Mangione
Comedian and Content Creator
15 june
11:40 - 11:50
Mainstage
Tech Transfer: the role of supercomputing in innovation
The transfer of expertise from the world of academic research to the world of industrial research is a fundamental component of our society's progress. In recent years, this relationship has grown in parallel with the spread of technology in all areas of our lives, paving the way for new and increasingly effective forms of collaboration and increasingly involving small and medium-sized enterprises as well. Cineca supports this path toward digitization and today, with the European Leonardo supercomputer, the fourth most powerful in the world, recently installed at the Tecnopolo in Bologna, reinforces its commitment to the transfer of enabling skills toward society. We talk about this with Cineca President Francesco Ubertini.
Francesco Ubertini
President and Professor
Cineca and University of Bologna
15 june
11:50 - 12:00
Mainstage
Podcast communication language in investigative journalism
Pablo Trincia, a major voice of Italian investigative journalism, was the first to bring the serial podcast to Italy in 2017. With Veleno, a serial investigation on the case of the devils of the Modena lowlands, he transformed the podcast market, becoming one of the most followed and imitated podcasters on the Italian scene.
Pablo Trincia
Journalist and Podcaster
15 june
12:00 - 12:10
Mainstage
Data that heal
From genomics to imaging, from biomedical analyses to the ability to predict a patient's response to a particular treatment. If used well, AI can turbocharge researchers and doctors in finding answers to common diseases.
Francesca Buffa
Full Professor of Computer Sciences and Computational Biology - Bocconi University
The daily lives of the Ukrainian population is marked by war and bombs. However, in this terrible context, one of Europe's most vibrant and active technology sectors thrives, fighting for freedom. For a technology that destroys there is always one that builds the foundation for a free and democratic future. A technology that unites people into one big global family with the noble purpose of growing together by fighting misinformation and propaganda.
Elena Malitskaya
CEO of ISE Corporate Accelerator
15 june
Startup Stage
Hosting
Veronica Maffei
TV journalist
15 june
12:10 - 12:20
Future of Open Innovation & VC
Program presentation
Marco Lotito
Search On Media Group
Giuseppe Oppedisano
Search On Media Group
15 june
12:20 - 13:10
Innovation Policies
Twin Transition Policies
In collaboration with: COTEC Foundation
Arnaldo Abruzzini
Head of Renewable Energy Communities Activities - Unioncamere
Fabrizio Dughiero
Deputy Dean for innovation and business relations - University of Padova
Stefano Greco
Head of Competer Center Innovation Venture Capital and No Profit - CDP
Fabio Ventoruzzo
Corporate Communications & Sustainability Director - Sisal
Marina Lombardi
Head of Innovation - Enel
Domenica Surace
Head of Impact Assessment, Monitoring & Reporting - La Scuola di Eni per l'Impresa, Eni
Valentina Battista
Institutional Relations, Communication & ESG Manager - Materias
15 june
12:20 - 12:30
Politics in Tech
The digital revolution in the 3rd millennium: the Postal Police in step with the net
Alessandra Belardini
Director of the Postal and Communications Police Compartment - Emilia-Romagna Region
15 june
12:20 - 12:40
Future of Open Innovation & VC
Local Best Practices in Open Innovation: Clust-ER in Emilia-Romagna
Moderated by Elisabetta Bracci. The panelists will explore how the Clust-ER initiative has fostered collaboration and innovation in the region. Attendees will gain valuable insights into the key success factors and challenges of open innovation at the local level, and learn practical strategies for developing and implementing open innovation initiatives in their own region. The panel will also provide an opportunity for networking and collaboration with other stakeholders in the innovation ecosystem in Emilia-Romagna.
Elisabetta Bracci
Manager
Clust-ER Innovate
Filippo Bosi
CEO Imola Informatica & Vice-President Clust-ER Innovate
Stefano Bagli
CEO GECOsistema srl
Enrico Zuffellato
CEO Zuffellato Technologies
15 june
12:20 - 12:30
Mainstage
Paolo Cevoli on Stage!
Paolo Cevoli talks about Emilia Romagna on the Mainstage.
Paolo Cevoli
Comedian
15 june
12:20 - 12:50
Startup Stage
Future of Culture & Travel
Expert on stage:
Marta Navalon Villalba Investment Analyst - Wayra
Danila Zammitti Open innovation program manager - Cariplo Factory
Rinaldo Canzi Investment Manager - Fondazione Social Venture GDA
Susanna Zuccarini Project Manager Innovation Unit - Invitalia
Takyon S.r.l.
Place2Be srl
MeeTravel
Italia Rimborso Srl
BizAway
15 june
12:20 - 12:40
Movie Area
L'asino che vola
During the presidential elections in Mauritania held in 2019, political leader Biram Dah Abeid, with the support of his people, is fighting to eliminate the scourge of slavery in his country.
by Marco Piantoni
15 june
12:20 - 12:40
Pool Stage
To be announced
15 june
12:20 - 12:30
Content Creators
Creator Stage: taglio del nastro!
Luca Leoni
CEO @SHOW REEL MEDIA GROUP
15 june
12:30 - 12:50
Politics in Tech
Addressing Cybersecurity Challenges: Protecting the Digital Network through Cooperation
Ivano Gabrielli
Director
Postal and Communications Police (State Police of Italy)
15 june
12:30 - 13:30
Cooperative Ecosystem
Gamification and Mixed Reality - An onlife approach
Cooperativa NonStudio
15 june
Start the Future
Hosting
Danielle Madam
Athlete & TV Host
15 june
12:40 - 13:00
AI Marketing & Plenary
English
Generative AI Changes Everything
Over the past few years, rapid advances have created a new type of Artificial Intelligence: Generative AI. Generative AI produces novel text, images, music, and soHware by analyzing enormous collections of digitized material. Generative AI will change the way we live, work, play, express ourselves, persuade each other, seek a mate, educate our young, and care for our elderly. It will also upend our labor markets, reshuffle the social order, and strain both private and public institutions. This talk will explain how this new technology works and how it will impact human society
Jerry Kaplan
Scientist, AI Expert, Silicon Valley Pioneer & Tablet Inventor
15 june
12:40 - 13:20
Social Media Strategies
Instagram Tips in 2023: what works and how to plan our strategy in an era of change
Let's look back together at the latest Instagram updates in recent months to understand how we can optimise our organic and non-organic strategy. How the algorithm works and how content ranking is done in 2023, broadcast channels for creators, new features for Reels and a number of important tips for testing and growing in the Meta platform
Roberto Nardini
Digital Advertising Expert, Strategist e Co-Founder
Advplus
15 june
12:40 - 13:00
Content Creators
Being a Content Creator in 2023
Now more than ever, being a content creator can be a real job. Two factors have made this change possible: the opportunities offered by the many platforms in circulation and the unprecedented number of users present on social media. At the same time, technological barriers have been broken down, allowing anyone to be a content creator. In this talk, I would like to provide an overview of the current content creation landscape, discuss the important mindset shift necessary to make this your livelihood, and explore the monetization opportunities that creators often overlook.
Raffaele Gaito
Founder @ ia360.academy
15 june
12:40 - 13:20
Ethics, Media & Information
From Boredom to Hype (and Vice Versa): Two Technological Cycles Compared: the Metaverse and Artificial Intelligence
The talk will discuss the cycle of hype and how its rules are influencing innovation and technological investments. Ever since Apple introduced the iPhone, the technology industry has been chasing the next 'iPhone moment,' which Mark Zuckerberg identified in the construction of the metaverse, a concept to which he dedicated his group's rebranding. However, things didn't go as Zuck hoped, despite the Web3 fever that was blowing winds - and billions - in favor of the metaverse. It was ChatGPT, at the end of 2022, who reminded us how those moments of sudden change occur. But how similar are these two cycles?
Pietro Minto
Journalist and author
15 june
12:40 - 13:20
Content Marketing
The Limits of Engagement in Branding Activities
"We are not what we say, we are the credit we receive," wrote José Saramago. The metrics of engagement must give way to trust and credibility as a source of information that readers will attribute to us. It makes no sense to have a large audience obtained through populist or popular content if this following does not perceive us as honest, reliable, and solid from a professional point of view. Credibility is not measured in likes but through the number of people who turn to us for solutions to their problems.
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione
15 june
12:40 - 13:20
Web 3
How to Use NFTs, Metaverse, and Tokens to Promote Your Business
The video recording of this speech is not available.
Metaverses are virtual worlds used to interact with your audience and generate visibility for your product. In the metaverse, we can sell or give away Non-Fungible Tokens (NFTs) linked to the product, organize reward events, and exchange goods and services for payments. But what are the legal limits of these activities? Can I sell NFTs to third parties? What are the rules on intellectual property? Can I exchange my goods for metaverse payment tokens without the risk of violating anti-money laundering regulations? Lars' presentation will provide answers to these questions.
Lars Schlichting
CEO
Partner @Lexify SA
15 june
12:40 - 13:20
Start the Future
Technological innovation at the Centro Protesi Inail: from Industry 4.0 to bionic prostheses
The Centro Protesi Inail (Inail Prosthesis Centre) is a facility accredited by the Health Service, which has been welcoming people with motor disabilities since 1961 and which uses state-of-the-art technology to make customised prostheses and orthopaedic devices, flanked by rehabilitation training for the correct use of the device. At WMF 2023, the Centre will present its 'Workshop 4.0' philosophy, highlighting how the creation of an orthopaedic device, whether for everyday life or for sports use, is the result of continuous experimentation with new materials and increasingly innovative construction techniques. Finally, a look at the latest frontier in prosthetic control, represented by bionic prostheses: intelligent devices that aim to go beyond the traditional concept of prostheses and can give the patient a feeling of natural control of the artificial limb.
Viviana Casaleggi
Production scheduling and Applied research at Centro Protesi Inail
Alberto Dellacasa Bellingegni
Researcher at Centro Protesi Inail
Simona Amadesi
Communication and Press office Manager at Inail Direzione centrale assistenza protesica e riabilitazione
15 june
12:40 - 13:20
Cybersecurity
Democratizing cyber with a subscription fire extinguisher: Pronto Cyber for SMEs
The increase in cyber threats has made cybersecurity an undeniable necessity for every business , especially small and medium-sized businesses. However, access to effective digital risk protection resources can be costly and complex, often putting SMEs in a difficult position. Cy4gate, with its innovative digital emergency response service ProntoCyber, has managed to turn this scenario around through a subscription-based business model. Cy4gate's goal is clear: to democratize cybersecurity, making it accessible to all Italian SMEs through scalable and affordable investment. This solution gives SMBs access to tools and expertise typically reserved for larger companies, without having to worry about high upfront costs or technical complexity. ProntoCyber is much more than a product, it is a radical change in the way Italian SMEs can address and manage cyber threats. Through this revolutionary subscription model, Cy4gate offers the opportunity to operate in a secure digital environment, protecting business continuity and growth.
Alessio Paccarie
Head of Marketing
CY4GATE
15 june
12:40 - 13:00
Book Presentation
FLACO talk - Cabin Crew Ready for Landing - The Powerful Funnel Network We Didn't Know We Had
One of the leading experts in landing pages (Luca Orlandini) and one of the leading experts in funnels (Stefano De Carlo) discuss the "Illustrated Manual of Funnels" to understand the inseparable relationship between "landing and takeoff" in digital marketing. A technical talk in which the author (De Carlo) and the foreword writer (Orlandini) try to clarify the need to integrate the right automations into every strategy. Moderated by Luca Orlandini.
Luca Orlandini
CEO @FuturaImmagine.com
Stefano De Carlo
Esperto di Automazioni & CEO di AutomatiKing.com
CEO @AutomatiKing.com
15 june
12:40 - 13:20
Email Marketing
The Email Adventure: Discovering Origins, Conquering Deliverability, and Envisioning Tomorrow's Communication
Immerse yourself in a fascinating exploration of email's humble beginnings and the parallel rise of spam. Experience the surprising twists and turns of an email's journey, while uncovering the essential factors that dictate deliverability success. Finally, peer into the horizon as we discuss the future of email authentication and deliverability.
The world has been hit by the recent ChatGPT hype. Companies and academic institutions are grappling with how to deal with it responsibly as well as how to benefit from the new AI technological leap it represents. Randstad's research shows the implications of AI in work and the increased demand for digital talent. How different are the implications of AI from automation? Practical insights to support digital transformations for start-ups, CIOs, enterprise executives, IT professionals, and digital enthusiasts.
Anka Gajentaan
Head of Transformation at Randstad
15 june
12:40 - 13:20
Digital Strategy
Let's go back to talking about marketing
Through the analysis of case studies and the sequential construction of a working model (framework), a return to the basics of marketing is proposed in times when every technology seems to undermine its foundations
Giorgio Soffiato
Amministratore delegato
Marketing Arena Spa
15 june
12:40 - 13:20
Tech for Business
From Web2 to Web3: Use Cases and Tools for the Ongoing Revolution
Far from the media hype and speculative aspects related to cryptocurrencies, companies are already building web3 applications to offer their customers valuable projects, create communities, and interact in an absolutely innovative way with their customers. And there are already no-code and no-crypto tools that allow companies to start building valuable Web3.0 projects right away. Let's discover together the most interesting use cases.
Andrea Ciliberti
Co-founder & Ceo @Bcode, Sipn-off PoliMI
15 june
12:40 - 13:00
Startup Showcase
How artificial intelligence will revolutionize marketing: spoilers from the future
AI is revolutionizing all sectors and marketing could not be missing. Companies starting to integrate AI now may already be behind schedule. In this speech, let's find out what the future holds for us and which technologies will change the way we do digital marketing forever. Generative AI, and more, that comes from the future explained in a practical way
Mario Petruccelli
CEO
Zulla
15 june
12:40 - 13:20
E-Commerce Kit
How Elah Dufour Novi enhanced its customer base with magnews and Email Marketing Automation strategies
During this presentation, we will analyze the roadmap of Elah Dufour Novi's journey to enhance the synergy between online and offline activities in order to strengthen relationships with its consumers. Since the launch of the new eCommerce platform, every initiative of the Group has focused on lead generation, customer base enhancement, engagement and insights creation. We will also examine the key steps and the importance of using the magnews platform to implement Email Marketing Automation projects that have led to a constant increase in results year after year.
Andrea Zagnoli
Chief Customer Officer
magnews
Marco Martelli
Communication Manager
Elah Dufour Novi
15 june
12:40 - 13:00
Platform & Services
Internet is Not for Everyone: Discovering Digital Barriers
In a World Dominated by Lead Generation, Did You Know that 20% of the Population Struggles to Navigate Websites and Apps? This results in missed purchases, visits, interactions... The potential customers who are mainly excluded from these experiences are people with disabilities, dyslexia, and attention disorders. But not only that! Come and discover, through a practical activity, how to break down your digital barriers with Dajana and Andrea!
Andrea Cavallari
Key Account Specialist @ACCESSIWAY
Dajana Gioffrè
Chief Visionary Officer @AccessiWay
15 june
12:40 - 13:00
Future of Open Innovation & VC
Scaling up innovations through collaboration
Moderated by Elisabetta Bracci. Don't miss this opportunity to learn about the latest trends and opportunities in technology transfer and how high-specialization competence centers public-private partnerships can help businesses succeed in the rapidly changing digital socio-economic landscape.
Elisabetta Bracci
Manager
Clust-ER Innovate
Carmine Maffei
Chief Innovation Officer
MedITech
Alberto Gualtieri
Business Development Associate @ Bi-rex
Giuseppe Iacobelli
Direttore MINIT, Cluster Tecnologico Nazionale Made in Italy
Alessandro Grandi
Presidente Almacube
15 june
12:40 - 13:20
Green Tech
Agricoltura 4.0: come il digitale sta cambiando l'agricoltura?
La videoregistrazione di questo intervento non è disponibile.
L'innovazione tecnologica e digitale sta profondamente cambiando il mondo dell'agricoltura. Macchinari connessi, sensori in campo, piattaforme di condivisione dei dati sono solo alcuni degli esempi di un'ampia gamma di soluzioni presenti sul mercato che puntano a incrementare le rese e l'efficienza dell'agricoltura, riducendo al tempo stesso l'impatto sull'ambiente e migliorando le condizioni di lavoro. Come sta crescendo il mercato dell'Agricoltura 4.0 in Italia e nel mondo? Quali sono le direzioni dell'innovazione nel nostro Paese e quanto sono "digitali" i nostri agricoltori? Durante l'intervento saranno presentati i dati dell'ultima ricerca dell'Osservatorio Smart AgriFood, che ha analizzato i trend dell'innovazione digitale nell'agrifood, il valore di mercato dell'Agricoltura 4.0, le soluzioni e tecnologie presenti sul mercato, l'adozione e i benefici conseguiti.
Maria Pavesi
Ricercatrice senior
Senior Researcher, Smart AgriFood Observatory, Politecnico di Milano
15 june
12:40 - 13:20
SEO
Discover the Power of Screaming Frog: Essential Guide for Beginners to the World of SEO Analysis
Discover the Power of Screaming Frog: Essential Guide for Beginners to the World of SEO Analysis" is an immersion into the powerful SEO analysis tool, Screaming Frog, ideal for those taking their first steps in SEO. During the presentation, we will explore what a spider is, how Screaming Frog works, and how to configure it correctly to get the most out of this website analysis tool. Don't miss this valuable opportunity to learn the basics of Screaming Frog!
Giovanni Sacheli
Consulente SEO
evemilano
15 june
12:40 - 13:20
Advertising
A Successful Amazon Business - "A Full Funnel Strategy"
The video recording of this speech is not available. Amazon is a complex ecosystem, which can be defined as 50% retail and 50% marketing. Tips and best practices are crucial to the success of the business. From defining the levers in relation to the A9 algorithm, to SEO, to boosting performance through advertising and promotion. A mix of strategies and activations based on Marketplace logic that have made Erbecedario the representative company of Veneto and Made in Italy on Amazon in 2021.
Giovanni Di Pucchio
International Sales Manager
MakingScience
15 june
12:40 - 13:20
UI & Design
Evolving design systems: collaboration among people becomes essential for quality products
The video recording of this speech is not available.
Design systems enable the creation of a set of reusable rules, guidelines and components that enable teams to work more efficiently and collaboratively, creating a consistent visual language throughout the organization. Creating a system involves meeting the needs and expectations of the people who work in it and the very products the system generates. A design system then becomes a scalable and efficient, people-centered system.
Marco Livi
Ui Designer / Art Director @
Tangible s.r.l. SB
15 june
12:40 - 13:00
Esports & Gaming
Evoluzione e sviluppo del business model esports
The video recording of this speech is not available.
Breve introduzione dell' evoluzione del mercato con una declinazione e segmentazione per tutti i player con un approfondimento dei vari business model.
Ivan Ballestrazzi
CEO EXEED
GIGABYTE Regional Manager
15 june
12:40 - 13:20
Digital Tools
WhatsApp API trends for the best conversational experience
The new customer experience trend is conversational and connected to WhatsApp! Companies are increasingly leveraging WhatsApp,their preferred customer channel, to provide direct contact throughout the customer journey, from lead generation to service, marketing,and post-sale nurturing. From here,you will discover how to use the WhatsApp API to achieve quality communication and reach hundreds of customers through the Spoki platform.
Giorgio Pagliara
CEO @Spoki
15 june
12:40 - 13:20
AI for Education
Canva Magic: how AI is perfectly integrated into Canva
Canva with AI is even more magical!Discover how artificial intelligence has been integrated into Canva for the content creation for business, marketing or education!For each sector its magic.Discover the magic of Canva and how with AI it is even more magical.
Valentino Magliaro
Country Community Manager Italy
Canva
Ginevra Corrieri
Creators Community Manager @Canva
Eugenia Brini
Expert and designer
Canva Verified Expert
15 june
12:40 - 13:03
Movie Area
La bambola di pezza
Mia is 16 years old and thanks to her virtual diary she meets Tommaso, sensitive, attentive, full of energy: a prince charming who seems tailor-made for her. But who is Tommaso really? "La bambola di pezza" (The rag doll) is a short film that is part of a transmedia project on online grooming, which premiered as a special event at the 79th edition of the Venice International Film Festival.
by Nicola Conversa
Proiezione con audiodescrizione, sottotitoli e LIS in chiaro
15 june
12:40 - 13:25
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Valentina Primo Founder & CEO - Startup Without Borders
Francesco Zambelli Senior Investment Associate - P101 Ventures
Negar Mokarram Business Analyst & Startup Scouting - I3P
Atomic Intelligence
Agro-U
REPUTEO
Beyond42
Vernewell
Mojo AI Media Technologies
Abracadabra
Wavess
RESEARCHPRENEURS (Deep Dive Research/ Research as a Service)
UltronAR (Runvido Sp. z o.o.)
Collabwriting
15 june
12:50 - 13:20
Politics in Tech
Legalità e contrasto alle Mafie nell'era dell'innovazione: come la tecnologia e la società civile possono contribuire alla lotta contro il crimine organizzato
Giuseppe Lombardo
Deputy Prosecutor - Reggio calabria
Sen. Gianluca Cantalamessa
Member of Committee on Industry - Senate
15 june
12:50 - 13:00
Startup Stage
Diversity as the Future of Entrepreneurship
Studies indicate that companies with more than 30 percent women executives were more likely to outperform companies with fewer women executives, or none at all. Women have a strong ability to develop connections, mentor others, and lead by example, making them valuable members of leadership teams at every level. The keynote will delve into the ways in which women fuel innovation in startups and showcase inspiring examples and initiatives that foster diversity in the sphere of Italian enterprises.
Alessandro Baruffi
Director of International Partnerships at it.com Domains
Natalija Japerte
Business Development Director at it.com Domains
Alessio Fanfano
Marketing & Sales @Hosting Solutions
15 june
13:00 - 13:20
Book Presentation
You're Old. The Digital Worlds of Generation Z
Vincenzo Marino
Author and Content strategist
15 june
13:00 - 13:20
Esports & Gaming
Esports for all: why the growth of the competitive scene is so critical
The video recording of this speech is not available.
Today, it is crucial not only to be able to create a stable competitive sphere in the field of esports, but also to grow and develop it to the best of one's ability. This must be accompanied not only by new talent but also by the creation of new professional figures, thus building a buisiness and marketing reality
Marco Cresta
Founder
ReadyCheck Entertainment Ltd
15 june
13:00 - 13:20
Content Creators
Content Repurposing: How to Seamlessly Integrate Your Website and YouTube
Many creators invest a significant amount of their time and resources in creating high-quality video content for YouTube or other social media platforms. As a result, the importance of having a website has diminished, as it is considered a less effective means of communication, being based on written words. While this is true to some extent, a website also has functions that cannot be replaced by video, especially when it comes to conversions of any kind. That's why it's important to integrate YouTube and your website. In this case study, we will explain how to do it efficiently.
Marcello Chiapponi
President
Physical therapist @L'Altra Riabilitazione
15 june
13:00 - 13:20
Future of Open Innovation & VC
Accelerating Innovation: Bridging the Public-Private Divide
Moderated By Matteo Paradisi. We'll explore successful examples of public-private collaborations in innovation, including joint research and development initiatives, public funding programs, and innovation hubs. We'll also discuss the challenges facing such collaborations and how to overcome them, from differences in organizational cultures to intellectual property rights.
Matteo Paradisi
Innovation & Corporate Venturing Manager @ LVenture Group
Antti Heikkilä
CEO & Founding PartnerCEO & Founding Partner Acceler8 Limited
Marta Navalón Villalba
Business Development & Partnerships @ Wayra
15 june
13:00 - 13:20
Platform & Services
Your Future is Blockchain. How to become a strongly demanded Blockchain Manager for companies
Strategic trends speak clearly: digital skills will act as the new currency of exchange and will guarantee privileged access to the job market. Technological innovations increase: one above all, Blockchain with its exponential growth. By 2030 its economic value has been estimated to reach 1.000B$ and will involve up to 65 million professionals. Which are the most esteemed business roles? In which market sector will they apply? Which is the forecast income? Which career opportunities are available?
Romolo De stefano
Presidente
Fondazione Ateneo Impresa | The Blockchain Management School
Gianluca Comandini
Tencologo
Director of The Blockchain Management School
15 june
13:00 - 13:35
Startup Stage
Future of Life On Planet Earth
Expert on stage:
Kaitlin Argeaux Head of Events - Cudo Ventures
Francesco Cracolici Venture Partner at EBRD & Crossfund, Ceo at Nomadic Minds - Cross Fund
Sasha Komarevych Acceleration Program Manager - Bocconi For Innovation
Luca Iaia Premio Cambiamenti CNA- CNA
Green Future Project
Wave
Apleum
Climate Standard
Fagoterapia LAB S.r.l.
Along Route
Rehub Glass
Aintech
15 june
13:03 - 13:10
Movie Area
Yallah
Beirut, 1982. As Nicolas prepares to flee his civil war-torn city, he meets Naji, a teenager determined to go to the swimming pool. Trying to protect the young man, Nicolas finds himself caught up in a surreal race against the war.
by Patrick De Carvalho
15 june
13:10 - 13:20
Movie Area
Purgatorio
Purgatory manifests itself in all its grandeur: a rocky mountain towering in the center of the southern hemisphere, in the ocean. Emerging from Hell, the passage of time is admitted in this realm: here dawn and dusk, day and night are known, and light is declined in all its hues. Entering this primordial setting, the viewer will cross in subjective, with Dante's eyes, the threshold of Purgatory: a door in the rock, guarded by an angel armed with a sword.
by Federico Basso and Alessandro Parrello
Proiezione con audiodescrizione, sottotitoli e LIS in chiaro
15 june
13:20 - 13:40
Future of Open Innovation & VC
Empowering Local Communities: MITDesignX Presents the Future of Design
With a focus on empowering local communities, this event will showcase how MITDesignX is transforming the design process and revolutionizing the way we approach innovation. You'll learn how MITDesignX is collaborating with communities to identify and solve local problems through design.You'll hear firsthand how ventures are spearheading this movement and discover how they are using design thinking to create solutions that are sustainable, scalable, and transformative.
Gilad Rosenzweig
Executive Director and Lecturer - MITdesignX
15 june
13:20 - 13:40
Start the Future
DeFi and the future of payments: how decentralized Blockchain technologies contribute to sustainable online and offline European retail
Disruptive financial technologies revolutionarise both banking sector and customer financial behaviour. Decentralised Finance and other Blockchain-based payment solutions offer a better user experience while offering better economics for the retailer. What retail challenges can thus be solved by DeFi and Blockchain? What are the exact disruptive solutions for offline and online merchants? How these solutions improve European economic and financial environment resisting to local and global turbulence?
Alina Kornienko
COO, co-founder, Quppy, FI Mentor
15 june
13:20 - 13:40
Movie Area
L'uomo lupo
Andrea, a boy suffering from schizophrenia, lives his life between the affection of the people who love him and have come to know him, and the distrust and hostility of those who see in his suffering only a reason to marginalize him. This hostility will translate tragically when during a TSO, the people deputed to take charge of his suffering show him all the violence of indifference. Based on the story by Andrea Soldi.
by Andrea Bocchetti
15 june
13:20 - 13:40
Startup Showcase
English
Kids shoes, best comfortable footwear, sustainability, women Empowerment & Helping the society
Kids feet grow fast: So we have find the solution to this and applied for patent as well in India. Even exported this technology to Europe last year and now overseas Billion dollar companies wants to associate and want to sell my schools shoes in my brand. Indian market is growing and recently Metro and Mochi came for this technology. Foot Problem: IN India every second person is having some or other foot issue from Fungal Infection to skin peeling, boils, bone etc. Save Nature: Due to our Dual Size technology we are going to reduce wastage to almost half the amount in terms of kids shoes when we give extend wearage life of kids shoes. Rest whole collection for ladies and Kids is based on this how we are helping to protect our nature. Women Empowerment: Our Crosia collection is design patented in India and all crosia is hand made by the women's in small town and rural areas so women Empowerment shouldn't be only in Urban Areas but everywhere. Serving the society: Buy 1 Help 1 & Save Mum Earth. WE are providing shoes to those who don't have through this campaign and many schools want to join in this mission.
Sanchit Kundra
CEO & Founder
Founder & CEO of Brand Fresh Feet
15 june
13:20 - 13:40
Politics in Tech
Open Data by Design: la PA che vogliamo
Cosimo Elefante
Person in charge for Digital Transformation - Puglia Region
15 june
13:20 - 13:40
Pool Stage
Concert
Saturnocontro
15 june
13:25 - 14:30
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Gilad Rosenzweig Executive Director - MITdesignX
Giancarlo Vergine Founder & Managing Partner - Over Ventures
Thomas Waldmann Start-up & Venture Manager - Würth Elektronik
Tapni
PaySky
Be Wireless Solutions
Renwai
B.O.T
FINSPOT
Blitz Media
Wakilni
Joberty Technologies
Studio Al Fankoosh
FitKit
15 june
Space Economy
To be announced
15 june
13:40 - 14:00
Start the Future
English
Cash is the bicycle of payments, not the horse cart
Pronouncing the death of physical cash has been a futurist cliché for decades, but these predictions,are often based on flawed mental models of the cash system and how it relates to digital money. In,this talk Brett Scott shows why cash is not an outdated 'horse cart of payments', and why it's far,better thought of as the 'bicycle of payments'. The cash system is certainly under attack, but in a future of climate change, geopolitical insecurity, cyber-attacks and digital burnout it stands to make a strong comeback.
Brett Scott
.
Author, journalist, economic anthropologist & former financial broker
15 june
13:40 - 14:20
SEO
English
How to maximise your international business
As the international competitors keep growing, it is necessary to stand out in an overcrowded international digital landscape. Learn how to maximise your e-commerce business internationally to best adapt to an ever-changing landscape and be prepared for most risks.
Montserrat Cano
International Consultant & Trainer
MC, International SEO & Digital Strategy
15 june
13:40 - 14:20
Ethics, Media & Information
The Unspoken Words (and the Ones We Shouldn't Be Ashamed of)
There are journalistic expressions that have entered the jargon, and others that we do not pronounce because they seem offensive, when in fact they are the only ones that should be spoken. It is obviously incorrect to write negr, we all know that. But it is also incorrect to write zingar, no more no less. Autism is not a disease, autistico is not an insult, Down is capitalized because the Down syndrome is named after the doctor who first attempted a classification, and it is not the translation of the English word "down". No one is "down" in Down syndrome. It is preferable to use the term "deaf" instead of "non-hearing", it is wrong to say "differently abled", and it is better to say "person with disabilities". Alternatively - in a title - it is acceptable to write "disabled". Because "disabled" is not an insult, it is instead offensive not to know the right words to relate to others.
Saverio Tommasi
Journalist at Fanpage.it
15 june
13:40 - 14:20
Content Marketing
From Social Graph to Interest Graph: What Changes in Companies' Content Strategy
The evolution guided by TikTok means that we are increasingly finding content in our feeds based on our interests rather than the network of people and organizations we follow. In this speech, we will see the impacts on best practices for creating and distributing content, how to integrate interest information from other touchpoints (SEO, website, etc.), and why now more than ever it is important to have an integrated content strategy.
Miriam Bertoli
Digital & Content Marketing Strategist
15 june
13:40 - 14:20
AI for Work
On one hand, AI is too fast compared to humans; on the other hand, it's too slow compared to business expectations. Why does AI operate at two different speeds and what can be done to reconcile them?
Marina Geymonat
Head Enterprise Data & Analytics @CapGemini Invent
15 june
13:40 - 14:20
Cybersecurity
Opportunities and threats of quantum computation
For more than 40 years, quantum computing has intrigued scientists and non-scientists alike by promising to solve problems that are intractable using classical computing. Today, quantum computers are becoming a reality, and we are close to having real devices powerful enough to be used in business and research. What should we expect from this new type of computing? Is it an opportunity or a threat?
Federico Mattei
IBM Quantum Ambassador
IBM Quantum Ambassador
15 june
13:40 - 14:20
Brand
Brand admiration: how consumers' perception of brands has changed in 2023
Many companies assume that building a brand is more of an art than a science. The traditional model of brand awareness representation is outdated, as neuroscience research has investigated new ways in which information and emotions reach the consumer's brain to allow the memorization of a brand. Admiration is the emotion that drives this innovative branding model. The speech will present case studies of important Italian companies.
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer
15 june
13:40 - 14:00
Esports & Gaming
Creare un punto di incontro tra esport e marketing
La videoregistrazione di questo intervento non è disponibile. Creare per giocatori, organizzatori e sviluppatori di giochi significa offrire un set di strumenti indispensabili per addentrarsi nel mondo degli esports e del gaming in generale. Le varie figure professionali, quindi, diventano sempre più importanti così come la necessità di sviluppare prodotti semplici, personalizzabili ed adatti a tutti. L'obiettivo di GameShard è fornire un set di servizi utili per tutti, fornendo agli esperti del settore un modo per entrare in collegamento con brand ed aziende esterne al settore.
Nicola Delle Foglie
Chief Executive Officer
Chief Executive Officer @ DevLounge / GameShard
15 june
13:40 - 14:20
AI for Education
Generative AI disrupts education by giving superpowers to students and teachers
Generative AI tools such as ChatGPT have disrupted the education system, by enabling students to generate perfect school and university assignments at a press of a button. But these tools can also be used to enhance the learning process, by creating personalized tutors which explain the material at any level and in any style. Teachers can also benefit from using the tools to generate lesson plans, presentations and interactive games, as well as evaluate tests and assignments based on custom criteria. In this presentation we will cover the different aspects of using generative AI tools in education, provide examples and use cases, and recommend best practices and policies.
Dror Gill
Founder & CEO, Generative AI Evangelist
Gamdala
15 june
13:40 - 14:20
Digital Strategy
Communicating sustainability. Everyone talks about it, but do we really know what it means?
Sustainability marketing and communication, a new competitive advantage between ethics and new business models, in Italy and the World. Sustainability not as a fad or a passing trend but as a necessary director of development for all organizations.
Benedetta Flammini
Direttore Marketing & Comunicazione WWF Italia
15 june
13:40 - 14:20
E-Commerce Kit
Underestimating Online Sales: What We Take for Granted When Selling in the World of Marketplaces
Digitizing sales is only the last step of a much longer and deeper process, which is too often neglected. Selling through marketplaces like Amazon, or niche platforms like Bol.com, is often taken for granted or, simply, underestimated. Let's discover together what challenges need to be addressed to succeed online.
Eleonora Calvi Parisetti
Marketplace Consultant & Proud Founder
Marketplace Mentor
15 june
13:40 - 14:20
Tech for Business
Discovering the Processes and Dynamics Behind Immersive Tools for Companies in the Corporate Metaverse
Through the use of the hVerse suite, we will explore the methods by which companies can optimize their operations by integrating metaverse and XR technologies. These cutting-edge platforms offer an immersive digital environment, enabling companies to unlock new levels of efficiency, collaboration, and innovation.
Gianmarco Mezzina
Metaverse Specialist of Hevolus srl
15 june
13:40 - 14:20
Email Marketing
How to perfectly manage Welcome Flow in Email Marketing
Here we will delve, with several example case studies, into techniques to use for onboarding new subscribers. A lead is as soon as he or she arrives, a contact has signed up for a newsletter, or after a purchase-all of these are key moments for triggering on-boarding flows, also known as Welcome Flows, through email marketing. We will look at how best to manage them and conclude with a framework you can apply immediately on your email marketing strategies for ecommerce and lead generation.
Alessandro Frangioni
Advertising & Automation Specialist
Founder Roads®
15 june
13:40 - 14:20
UI & Design
Mindset and conceptual models: the UX to support change
The video recording of this speech is not available.
What impacts can a designer's work generate? One of the main activities is to change users' established patterns with simpler, more intuitable ones. People desire change but are frightened by it, so a compromise must always be defined that facilitates them without upsetting the current pattern. In this talk we want to explore the topics of conceptual model and design pattern, their impacts on UX, and how they are difficult to replace.
Massimo Weigert
Service & UX Designer
Giallocobalto
15 june
13:40 - 14:20
Social Media Strategies
Digital Marketing Without Meta. If You No Longer Like Facebook, Click Here.
Facebook and Instagram are getting worse day by day: low engagement, poor quality of interactions, and nonexistent customer care. How can we change the digital strategy of our clients to start moving beyond these two platforms? What are the concrete alternatives? Let's analyze the problem and possible solutions together, to prepare ourselves for a world without Meta.
Alessandro Mininno
Founder
Flatmates, Gummy Industries
15 june
13:40 - 14:00
Future of Open Innovation & VC
Inside the Startup Studio: Understanding the Dynamics of Innovation
Moderated by Fahrad Alessandro Mohammadi. Startup studios are emerging as a popular model for creating and scaling new ventures by providing the resources, expertise, and network needed for success. We'll explore the key elements of startup studio dynamics, from ideation and team building to funding and scaling. We'll also examine the challenges and opportunities facing startup studios in today's rapidly changing business landscape. Don't miss this opportunity to learn from experienced startup studio leaders and gain insights into the world of innovation and entrepreneurship.
Fahrad Alessandro Mohammadi
CEO @ Mamazen
Andrea Cinelli
CEO & Founder FoolFarm
Angelo Cavallini
Co-Founder & COO - Startup Bakery
15 june
13:40 - 14:00
Startup Showcase
Astra Project: smart receipts for a unique shopping experience!
Astra Project digitizes receipts to deliver a personalized and intuitive shopping experience. Through integration with management software, it monitors expenses, stores warranties, simplifies returns, and sends exclusive offers based on purchase history. Astra improves the relationship between merchants and customers by providing notifications about product recalls and defects, as well as facilitating networking and inducement through direct access to online stores of purchased products.
Paolo Boschetti
CEO
Astra Project Srl
15 june
13:40 - 14:00
Politics in Tech
The role of data in building smart and innovative cities: analysis of opportunities and challenges for citizens and institutions
Massimo Bugani
Councilor for the Digital Innovation
City of Bologna
15 june
13:40 - 14:20
Platform & Services
Increase your digital experience maturity with Kentico, the hybrid headless DXP
With Kentico, you no longer need to use a variety of features, causing inefficiencies across your organization. No more content redundancies or, complicated maintenance for each tool. With Kentico, you will enjoy a unified interface with a lot of tools that adapt to your level of digital experience maturity. Speed up your content creation processes and your marketing tasks through a powerful tool set and deliver amazing digital experiences.
Alessio Farina
Chief Marketing Official & Kentico Product Manager @ Exetera
Exetera srl
15 june
13:40 - 14:00
Book Presentation
HOEPLI - Two of Two: eCommerce: the Rules of Success
The Net has always created extraordinary personal and professional development opportunities for individuals and businesses. eCommerce represents one of the greatest growth opportunities available to companies and professionals. Lawyer Antonino Polimeni and Albert Antonini, Marketing Director of Alibaba Group, in presenting their books, Legal eCommerce and eCommerce Marketing tell us about the rules governing it and the marketing necessary to decree the success of any online store.
Antonino Polimeni
Lawyer & Founder
Polimeni.Legal
Albert Antonini
Direttore Marketing Sud Europa, Alibaba Group
15 june
13:40 - 14:20
Advertising
Do more with less
The video recording of this speech is not available. 2023 is tough for brands. Recession looms and budgets shrink. But don't despair. Recessions end and brands that spend smartly now will bounce back stronger. AI is the new wave of computing and it can boost your business. You know your business best and AI follows your lead, not vice versa
Pierpaolo Morgante
Sr. Client Solutions Manager
Microsoft Advertising
15 june
13:40 - 14:00
Content Creators
Youtube Shorts: il lato breve di Youtube
YouTube Shorts è un ecosistema in crescita fatto di trend, nuove uscite musicali, scherzi, gameplay e video GRWM. Grazie alla connessione con il mondo di Youtube, Shorts si è trasformato in una piattaforma di discovery per la Generazione Z e non solo, stimolando la curiosità con frammenti, anteprime e trailer di video più lunghi. Scopri il potere di funzionalità come "Clip", che consente ai creatori di tagliare fino a 60 secondi di contenuto dai loro video più lunghi, creando Shorts che attraggono e coinvolgono nuovi spettatori. O funzioni come "Cut" e "Green Screen", grazie alle quali i creator possono coinvolgere il loro pubblico a un livello ancora più profondo, fatto di interazioni autentiche ed esperienze condivise. Insieme, vedremo come YouTube Shorts sta ridefinendo l'esperienza di fruizione dei contenuti e favorendo legami ancora più forti tra creator e iscritti.
Adrian Sordi
Youtube Shorts, Culture and Trends, EMEA
Internet Culture & Trends, Youtube Shorts EMEA
15 june
13:40 - 14:20
Green Tech
Digital innovation that saves the planet: aiming for progress, without forgetting future generations
The video recording of this speech is not available. Is there a "right way" to innovate? Those who want to think about innovative business today, developing systems, platforms and applications, cannot afford not to consider the sustainability of their business and the impact it generates externally. Digitization is the driving force of our tomorrow and, if used responsibly, can become the valuable tool through which to inform, educate and trigger a dialogue.
Laura Basconi
PhD, Climate Change Mitigation Manager @AWorld
15 june
13:40 - 14:00
Digital Tools
[Case Study] Choosing the right context: from 1.000 to 450.000 target users in just two years
A practical (not just theoretical) approach to achieving important business goals for your brand. In this speech, I will show you (concretely) how we have reached 450.000 profiled users, together with our client and without a huge budget, turning leads into sales for our client
Giovanni Le Coche
CEO
CEO - Head of Digital Marketing Arkys
15 june
13:40 - 14:25
Startup Stage
Future of Cities & Communities
Expert on stage:
Adam Formanek Startup Coach & Program Manager - BHT Berlin
E-sports e gaming: quali norme per garantire la sicurezza e la trasparenza?
Modera: Alessio Crisantemi
On. Antonio Caso
Member of the VII Commission (Culture, Science and Education) - Chamber of Deputies
Vittorio Andrea Vaccaro
Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport
Alessio Brusori
Product Manager & Producer - Power Up Team
Simona Lavagnini
IP lawyer - Partner at LGV Avvocati Law Firm
Hélène Thibault
Partner IP e Technology - Studio legale Tonucci & Partners
Alessio Crisantemi
Director
EsportsMag.it
15 june
13:40 - 14:00
Movie Area
Le buone maniere
Mimmo Savarese, 50, was the greatest sports commentator of his generation. Now that his career is on the wane, he has an opportunity to make a comeback thanks to an unusual job offer, which conceals within itself the chance to masterfully avenge a dramatic wrong suffered as a child. He manages to retaliate against life with the talent he wields best: the exercise of words.
by Valerio Vestoso
15 june
13:40 - 14:00
Pool Stage
Music broadcasts
Music & Radio
15 june
14:00 - 14:20
Content Creators
From "Behind the Scenes" to "Behind the Screen": The New Role of Talent Managers
The emergence of the Creator Economy as an industry has brought with it the generation of new professional figures and new working methodologies, able to meet the needs of such a fluid and new market. Among the many, the role of talent manager is not the most innovative in itself, but it is perhaps the one that has had to modify and diversify its nature the most in terms of skills, vision, and approach.
Serena Cicchetti
Head of Talent Management at Show Reel Factory
15 june
14:00 - 14:20
Book Presentation
HOEPLI - Two of Two: The New Rules of Storytelling (Corporate)
Turning facts into stories, telling and engaging is the central goal of any marketing activity. What are the strategies for becoming great storytellers? How to develop them to create a trusting relationship with those who read or listen? It is stories that create narrative universes where brand values and consumer values meet. Because you can no longer buy attention, you can only try to build trust that lasts. Cristiano Carriero, co-author with Bernadette Jiwa for The Secrets of Great Storytellers, and Elizabeth Gelfi, author of At the Root of Storytelling, take us through this discourse on storytelling skills in pursuit of emotion.
Cristiano Carriero
Founder La Content | Author | Storyteller
Founder La Content
Elizabeth Gelfi
Storyteller
Storyteller and business trainer
15 june
14:00 - 14:20
AI Marketing & Plenary
AI for Good: Supercomputing at the Service of Artistic Experimentation to Address Social Challenges
Federico Bomba
Director
Sineglossa, co-founder and art director / UNIBZ Researcher
Nicoletta Tranquillo
Cofinder
Art & sustainability director @kilowatt
Antonella Guidazzoli
Head of Visual Information Lab @CINECA
15 june
14:00 - 14:20
Startup Showcase
Miniversity: the Metaverse generator
Miniversity represents a powerful tool for companies looking to take a step into the future: a no-code platform that enables the creation of customizable and innovative business metaverses without the need for developer knowledge. An opportunity to independently generate immersive websites with high communicative impact for a 3.0 customer experience
Antonio Monaco
CEO & Founder
GAV Projects
15 june
14:00 - 14:20
Start the Future
English
The Quantum Revolution
From electronics to lasers, quantum physics has already transformed technology and society. The next quantum revolution may lead to game-changing quantum computers and a quantum internet. This presentation discusses why quantum-based technology can be so powerful for computing and communication, what its impact might be on industry and the tech sector, and how to prepare for a quantum future.
Shohini Ghose
Quantum Physicist, Author, Professor
Wilfrid Laurier University/Perimeter Institute, Canada
15 june
14:00 - 14:20
Esports & Gaming
Il ruolo del team esports e come esso genera valore all'interno del mercato
The video recording of this intervention is not available. In questo momento, Federico andrà a condividere la sua esperienza come fondatore di exeed, uno dei TEAM esports più importanti e solidi nel mercato italiano. Come è organizzato, quali sono le figure che orbitano intorno alla struttura, chi lavora in essa e come esso genera valore in un mercato che molti pensano sia solo legato al mondo delle competizioni.
Federico Brambilla
FOUNDER
Co-Founder exeed
15 june
14:00 - 14:30
Future of Open Innovation & VC
Building Alliances to Attract and Retain Valuable Resources to Emilia-Romagna region
Moderated by Marco Lotito. This panel will feature the initiatives in building alliances to attract and retain valuable resources for the region. Attendees will gain valuable insights into the key success factors and challenges of building alliances for the benefit of the region, and learn practical strategies for developing and implementing effective partnership initiatives.
Marco Lotito
Search On Media Group
Vittoria San Pietro
Responsabile Innovazione e Startup @Emilbanca
Emilbanca
Antonio Danieli
Vice Presidente e Direttore Generale Fondazione Golinelli | G-Factor
Enrica Gentile
CEO & Partner - Areté SRL
Valeria Racemoli
Open Innovation Engagement & Research Manager - CRIF
Federica Tadini
General Manager - G-Factor
Stefano Cattorini
General Director -BI-REX
15 june
14:00 - 16:30
Cooperative Ecosystem
Cooperative digital transformation and digital neo-mutualism
Rome, October 16, 1943. At dawn, most Jewish families are awakened by German troops. In a note they are given only twenty minutes to leave their lives. The same happens to Enzo and Lea, but on the Nazi list the names of their children, Cesare and Fiorella are not there. Will they manage to save them?
by Daniele Esposito
15 june
14:00 - 14:20
Digital Tools
Digital health care: past, present and future. The stages of a "patient-centric" evolution
Digital Health is moving at an impressive speed, the events of the last few years have inevitably accelerated the process, and the trend does not seem to be stopping. New scenarios are opening up that lead in the direction of a data - driven model of health care in which technologies and big data enhance (but do not replace) physician decision making toward a "patient centric" evolution.
Alessandra Coletti
project manager
Project Manager - Healthcare
15 june
14:00 - 14:45
OVHcloud & Seedble Arena
To be announced
15 june
14:20 - 14:30
Movie Area
A testa in giù
A drawing of a girl left half-drawn by her own draughtsman is carried among the trees uprooted by storm Vaia to end up in the waters of a lake upon entering which, flipping upside down, she will dissolve, transforming into a girl in the flesh. A dreamlike, surreal and environmentalist invitation to turn the view of things upside down.
by Claudio Tacchi
15 june
14:20 - 14:40
Pool Stage
To be announced
15 june
14:25 - 14:55
Startup Stage
Future of Work
Expert on stage:
Giacomo De Renzi Head of Startup Segment - Amazon for Startups
Maren Kate Donovan Talent General Partner - Mahway
Tradler
Wyblo srl
NOT ONLY DESK SRL
Crono
SkillGym
Astreo
15 june
14:30 - 16:00
Space Economy
Workshop and pitch roulette
Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.
Michele Gaeta
R&D Manager at NHAZCA S.r.l.
Pierluigi Buttiglieri
COO for Park Smart
Marco Sala
co-founder and CEO at Revolv Space
Igor Tempo
Founder & CEO at EVOLVO srl - Mobility Solutions
15 june
14:30 - 14:35
Mainstage
Opening Session 2
15 june
14:30 - 16:00
B2B & Speed Meetings
Swiss Ecosystem: an opportunity for Italian technology
The event is aimed at the Italian ecosystem made up of corporates, start-ups, scale-ups, innovation poles, Italian science and technology parks, institutions such as Regions and Chambers of Commerce that are committed to the development and promotion of technological innovation in Italy, with the aim of informing how the Swiss ecosystem can represent a development lever for Italian companies, start-ups and technological scale-ups.
Speakeasy
15 june
Mainstage
Live Drawing
Takoua narrates WMF 2023 by live drawing.
Takoua Ben Mohamed
Graphic journalist and Author
15 june
14:35 - 14:45
Mainstage
Let's go live!
Camihawke is one of the most recognized and influential content creators on the Italian scene, who has best combined her web persona with that of other media.From radio to TV, passing through publishing and podcasts, thanks to her next adventure in theater Camilla will test herself in the live dimension, bringing her content in direct contact with her community for the first time.Camilla will tell a preview at WMF about this important moment in her artistic journey.
Camihawke
Content Creator
15 june
14:40 - 15:40
Pool Stage
Music broadcasts
Music & Radio
15 june
14:45 - 14:55
Mainstage
Pro-player vs. content creator: gaming through social media
What is the role of gaming on social? Showcase for the world's most famous pro-players, just an entertainment tool for specific platforms or a gateway to 360° content creation? A dynamic and slightly irreverent interview to discover Giorgio and his journey from pro-player to content creator: a hard and long journey, which, however, allowed him to create a large digital family made of friends before than fans.
Pow3r
Content Creator
15 june
14:45 - 15:30
OVHcloud & Seedble Arena
To be announced
15 june
14:50 - 16:50
Masterclass
Intelligenza Artificiale per il Marketing: dall'Analisi del Mercato all'Ottimizzazione del PPC
WORKSHOP A PAGAMENTO - POSTI ESAURITIQuesto workshop è progettato per guidare Digital Marketers, Data Analysts e CRM Manager attraverso le rivoluzionarie opportunità offerte dall'Intelligenza Artificiale nel marketing, concentrandosi su tre aree chiave: analisi di mercato, ottimizzazione dell'advertising e segmentazione avanzata dei clienti.
In un'era in cui la digitalizzazione e la personalizzazione guidano il marketing, è fondamentale per i professionisti del marketing sfruttare le tecnologie più avanzate per identificare e prevedere trend di mercato, ottimizzare le campagne pubblicitarie e segmentare in modo efficace i comportamenti dei clienti.
Durante il workshop, i partecipanti avranno l'opportunità di:
Comprendere i principi dell'Intelligenza Artificiale e del Machine Learning e come questi possano essere applicati all'analisi di mercato, all'ottimizzazione dell'advertising e alla segmentazione avanzata dei clienti. Conoscere strumenti e piattaforme che integrano l'Intelligenza Artificiale per migliorare l'identificazione dei trend di mercato, l'analisi e l'ottimizzazione delle campagne pubblicitarie e la gestione avanzata dei clienti. Capire come l'AI può essere utilizzata per analizzare e interpretare dati di mercato, migliorare la performance delle campagne PPC e costruire predizioni e segmentazioni avanzate, migliorando la previsione del Customer Lifetime Value (CLTV) e la comprensione degli interessi del cliente. Questo workshop è pensato per professionisti del marketing, analisti dei dati e specialisti CRM che desiderano avere una panoramica delle potenzialità offerte dall'Intelligenza Artificiale nel marketing, e acquisire competenze essenziali per integrare queste tecnologie nelle loro strategie di marketing e di crescita aziendale.
Paolo Dello Vicario
CEO
ByTek
Valentina Tortolini
Marketing Science Director
Marketing Science Director @ ByTek
Luca Ricci
Growth Director
ByTek
by Talent Garden
by WMF - WE Make future
15 june
14:55 - 15:05
Mainstage
The impact of AI and digital tech in the labor market
The job market in the past few years has been completely transformed by the rise of digital jobs. What are the outlooks for a market that, as of today, lacks guarantees and clear rules? Cosmano Lombardo talks with Pierpaolo Bombardieri, General Secretary of UIL, about the path toward a smarter, worker-friendly job market.
Pierpaolo Bombardieri
UIL
General Secretary
15 june
15:00 - 15:20
Startup Showcase
U-VIBE | The Revolution that Starts in Your Kitchen
U-VIBE is the future of cooking, a new and revolutionary way to cook and eat. This device provides you with a fast, simple, and intuitive experience. In just a few minutes, you can prepare fantastic dishes thanks to its automatic mode. With U-VIBE, you can experience the convenience and speed of creating delicious meals without spending hours at the stove.
Davide Cocchiola
Founder
Founder U-VIBE
15 june
15:00 - 16:00
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand, exclusively dedicated to investors and open innovation stakeholders.
Speed Meeting Innovation
15 june
15:05 - 15:10
Mainstage
WMF Award Brand Marketing Campaign to Netsons
Aiming to spread its brand nationwide, Netsons revised the rules of influencer marketing, involving Rocco Siffredi, the historical face of broadcast media and giving him a new guise: that of the NERD, far from the logic of digital and new technologies; Netsons accepted a great challenge and found a new key to effectively tell about its services and activities with a language that is also ironic and engaging.
Netsons
15 june
15:10 - 15:20
Mainstage
Human-centric approach to Artificial Intelligence
AI has become a major topic of public debate in the past few months. However, questions are often raised about the correct approach to this groundbreaking technology. Gianluca Misuraca tells on the WMF 2023 Mainstage the path to a human-centric approach to AI that involves public-private collaboration to build a better future together.
Gianluca Misuraca
Founder of Inspiring Future
15 june
15:20 - 15:30
Mainstage
WMF AI for Culture Heritage & Human Rights Award to Clelia Piperno
Clelia Piperno has always been committed to the study of cultural heritage and historical developments that enable us today to combat all forms of racism, anti-Semitism, and denialism. The project Talmud, Technology for a New Idea of Global Citizenship is an expression of how Clelia Piperno has decided to match the power and opportunities of Artificial Intelligence to the field of cultural heritage and the studies that can be derived from it.
Clelia Piperno
CEO at Babylonian Talmud Translation Project
15 june
15:30 - 15:35
Mainstage
Lercio News on the Mainstage!
Andrea Sesta and Augusto Rasori bring on the WMF 2023 Mainstage all the irreverence and humor of Lercio News, with a masterful mix of factual news and satire.
Lercio.it
15 june
15:35 - 15:45
Mainstage
Artificial Intelligence: What Everyone Needs to Know
Advances in AI are about to change the way we work and live. Soon you will converse with machines as easily as with your neighbor; computers will create first drafts of documents and graphics; and programs will act as your agent in dealing with governments, companies, and coworkers. These innovations will accelerate progress in art, science, and human knowledge, but they will also bring new risks and dangers. How well we manage this tremendous gift will be the defining challenge of our times.
Jerry Kaplan
Scientist, AI Expert, Silicon Valley Pioneer & Tablet Inventor
15 june
15:45 - 15:55
Mainstage
How robotics can help children diagnosed with autism
Robotics can bring great benefits to our society: from industry to service robotics; and now also in cognitive rehabilitation. iCub, a humanoid robot of Istituto Italiano di Tecnologia, is used in a rehabilitation center where it carries out robot-assisted training of social skills for children diagnosed with autism.
Agnieszka Wykowska
Coordinator of “Social Cognition in Human-Robot Interaction” at the Istituto Italiano di Tecnologia
15 june
15:55 - 16:05
Mainstage
Human Emulation AI and Robots for AGI and Machine Sentience via Humanlike Embodiment and the Integrative Humanities
Studying the human organism allows AI and Robotics designers to draw inspiration from nature at many levels and in many regards, in principles and function, for engineering new materials, mechanisms, and algorithms, and efforts to create AI and robots as self-regulating artificial lifeforms. Here the presenter describes a novel embodied AI framework using a human-inspired AI cognitive system with robotic hardware embodiment, including naturalistic humanlike face, hands and arms, locomotion, and an extensive software suite including diverse AI algorithms, computer animation tools, and application authoring tools, for exploring humanlike cognition as a holistic, embodied phenomenon.
David Hanson
Founder & CEO at Hanson Robotics
15 june
Space Economy
To be announced
15 june
16:00 - 16:11
Movie Area
Sensei Ni Rei
Luigi, a teenager from the Roman suburbs, loves karate, which is both sport and discipline for him. One evening, at the end of training, he finds a friend waiting for him. The next morning Luigi has a competition that he does not want to miss, but Tommaso asks him to spend a few hours of the evening with him
by Emanuela Joshua and Genovese Ianniello
15 june
16:00 - 16:20
Pool Stage
Concert
Meri
15 june
16:10 - 16:50
Content Creators
In Italy, Cuisine is a Serious Matter
What does it mean to make traditional cuisine accessible through social media in a world where the concept of "my mom does it better" reigns and substitutions in the kitchen are still considered a gastronomic blasphemy? Let's reflect on how the food market on social networks has evolved and where we are today.
LuCake
Content Creator
Eleonora Rubaltelli
Food Blogger
Davide Campagna
Founder della Cotto Al Dente Community
Serena Cicchetti
Head of Talent Management at Show Reel Factory
15 june
16:10 - 16:20
Startup Showcase
English
How startup have to structure to grow, scale and exit Powering tomorrow, today
Great ideas are rarely enough. They may be implemented by talented teams and directed by innovative leaders, but the growth trajectory requires the constant evolution of new skills, infrastructure, and future planning.GROW with SAP for Scaleups help future-proof your growth. Structure your business with best practices, automate transactions, and scale your operations.
Tiffany Monahan
Head of Brand & Marketing - Grow with SAP for Scaleups
15 june
16:10 - 16:20
Start the Future
Annunci Lerci
Un giornale che si rispetti, e che sa mantenersi con le sue forze, necessita di una fonte di reddito fissa e costante. È così che sono nati gli annunci di Lercio, i più affidabili e apprezzati di tutta internet
Andrea Sesta e Augusto Rasori
Lercio
15 june
16:10 - 16:30
Innovation Policies
Growing unicorns in the Innovation Nation
Presents: Dario Colombo
Ran Natanzon
Head of Innovation & Brand Management - The Ministry of Foreign Affairs of Israel
15 june
16:11 - 16:20
Movie Area
Nica
An ordinary awakening in a bare but playful house. A little girl and a father. Their last matti- na together. A sudden farewell. An abandonment lived without any sadness, yet another game, yet another hide-and-seek where they learn to find each other.
by Giuditta Vasile
15 june
16:15 - 16:50
Startup Stage
Future of Finance & Insurance
Expert on stage:
Marta Navalon Villalba Investment Analyst - Wayra
Julien Nicholas Head of International - Euratechnologies
Giusy Stanziola Vice President - Unicredit Start Lab | Founders* Club
Tomasz Serwan Head - RBL VC
Andrea Birolo Head of Corporate Venturing - Reale Group
Lorenzo Cordin Head of Digital & Open Innovation- UnipolSai
Finanz
Crowmie
Rox Pay Srl
Folks Finance
SENEXA SRL
Flowpay
Lendit
15 june
16:20 - 17:00
Content Marketing
English
Create with Distribution in Mind: Low effort, High-impact Content Marketing
Discover practical content creation strategies for making the most out of each piece of content you build - essentially, big ideas to work your assets off.
Purna Virji
Senior Content Marketing Evangelist, LinkedIn
15 june
16:20 - 16:40
Web 3
The Immersive Metaverse
The video recording of this speech is not available.
What does immersive really mean? How does it feel when something is immersive? In this talk, Ida covers the fundamental requirement of the 3D internet - the human experience. Ida will navigate you through why we need an iteration of the internet, and explore how the suspension of reality and wonder can be created only by combining creative and technological excellence. She will take you through successful metaverse use cases with brands such as BMW and H&M and showcase how experiences on the internet actually can be meaningful, shared, and lasting.
Ida Kymmer
Director of Global Affairs
Journee
15 june
16:20 - 16:40
AI Marketing & Plenary
Synthetic data for responsible innovation
We often hear about responsible innovation, but what does that actually mean in practice? On a broad level, it means three things when you innovate: you want to respect the rule of law, do no harm, and you want it to do good. When we talk about innovating with powerful AI technologies, these concepts are often related to data privacy, and protection, ethics and bias, as well as the digital divide in making use of these technologies. We all know that economies and societies can benefits massively from AI when used responsibly. However, balancing the act of working responsibly while harnessing tech requires new ways of thinking and working. One of such emerging paradigm shifts is driven by Synthetic Data. In this talk Shalini will introduce how synthetic data is already changing the way companies are thinking about responsible innovation with a focus on privacy preservation, data quality and ethics, eliminating data scarcity and cutting costs in utilizing AI.
Shalini Kurapati
Co-founder and CEO
Clearbox AI
15 june
16:20 - 16:40
Start the Future
English
Agrifood living labs : How to innovate systemically for a regenerative society
Agrifood sector is one of the largest and most polluting industries in the world. Complex challenges like population growth, climate change, and resource scarcity are making it difficult to do business as usual. In order to aid the transformation at a large scale, we need to promote experimentation at a small decentralized scale. Living labs are regional hubs that facilitate the transition towards regenerative food systems by orchestrating open innovation processes among different stakeholders.
Chhavi Jatwani
Global Head of Design for Sustainable Development
Future Food Institute
15 june
16:20 - 17:00
SEO
International SEO: Are you sure that just a translation is enough for your website?
Translating content is not enough to ensure that a multilingual or multiregional website ranks well in its local market. It is essential to take care of all aspects of international SEO, from linguistic considerations to technical settings, without neglecting the optimization of the user experience. During the speech, we will go through all the fundamental steps to create a successful international SEO strategy.
Monica Brignoli
Senior SEO specialist
Fattoretto ROI Driven SEO Agency
15 june
16:20 - 16:40
Ethics, Media & Information
Non si può più dire niente? Ve lo dicono le Etero basiche
Filippo Ferrari
Rolling Stone Italia & Podcaster
Eterobasiche
Content Creators
15 june
16:20 - 17:00
Politics in Tech
Cities shaping the future
Emily Clancy
Deputy Mayor - Bologna Metropolitan City
Paula Boet Serrano
Project manager Digital Rights, BIT Habitat Foundation - Commissioner for Digital Innovation, Barcelona City Council
Daniel Mazur
Councilor for Smart City, ICT, Science and Research - City of Prague
Carolina Anselmino
Chief of Staff - CRA-Carlo Ratti Associati
Talar Kalayciyan
Algorithms team CIO- Office - City of Amsterdam
Daan Manojlovic
Advisor Information Management, CIO Office - City of Amsterdam
15 june
16:20 - 17:00
Cybersecurity
Internet risks and threats: focus on online scams
During the meeting, the organisation of the postal police in the fight against financial cybercrime will be illustrated. Specifically, the main phenomena will be discussed, such as phishing and its variants, with a special focus on scams through the use of online trading platforms, in relation to which there has been a significant increase in the number of victims nationwide.
Antonio Biglietto e Luca Villani
Polizia di Stato
15 june
16:20 - 17:00
Brand
True engagement for Fashion & Lifestyle brands: reduce the inspiration-gap and truly connect with your audience
Creating experiential engagement is key to connecting with one's audience and having an authentic confrontation with those who experience our brand. To create this type of engagement, the interaction between the consumer and the product must be creative, dynamic and two-way. The result is authentic content, innovative placements and invaluable insights. On Bantoa, the vertical social platform of choice, brands can engage a targeted community and create a digital connection that generates real mutual value.
Francesco Calzà
Founder
Bantoa Srl
15 june
16:20 - 17:00
Email Marketing
Whatsapp and email marketing: the perfect synergy for direct marketing!
There are many ways to communicate directly with your users but the real success is achieved when the tools communicate together and integrate into the direct marketing strategy. This speech deals with how whatsapp and email marketing, at different stages of the digital funnel, can reach the entire audience, communicating in a targeted way. Practical case studies of companies that communicate with their users/customers using the two platforms synergistically will also be exhibited.
Mavy Mereu
Marketing Manager
CMO - Marketing Manager 4Dem
15 june
16:20 - 17:00
AI for Work
Generative AI is The Future of Work
The power of data and AI should not only be reserved for the experts but should be accessible to everyone. AI will finally consumerize access to business information. Imagine combining ChatGPT and Apple Siri to create a user-friendly experience tailored to structured business data with powerful enterprise features to make business users speak with their data. Today, I’d like to show you an exclusive demo of a Generative Business Intelligence (BI) platform that makes data accessible through conversations or written chat. Business users can now converse with their data in natural language using voice and written commands. In addition, the AI continuously learns how users consume information and surfaces proactive & contextual recommendations similar to what Spotify and Netflix do with songs and movies. Generative BI becomes a virtual brain of the company’s knowledge that helps teams with data-driven decision-making, similar to asking a colleague for advice.
Uljan Sharka
CEO of iGenius
15 june
16:20 - 17:00
AI for Education
Innovation in Cultural Heritage: The Role of Supercomputing
Maria Chiara Liguori
Virtual Heritage Coordinator @CINECA
Antonella Guidazzoli
Head of Visual Information Lab @CINECA
15 june
16:20 - 17:00
Advertising
Growing a Project in an Increasingly AI-Centric World through Advertising Platforms.
In this talk, we will explore how to grow a project through advertising by leveraging the full power of machine learning available on advertising platforms, while trying to understand their strengths and weaknesses. We will analyze where human control is still needed and where AI can do a better job than us, all applied to real case studies.
Ivan Cicconi
Freelance
15 june
16:20 - 17:00
E-Commerce Kit
You've Never Seen Your E-commerce This Fast and Secure Before!
The speed and security of an e-commerce site are crucial to the success of online sales. Users, our potential customers, prefer fast and responsive platforms. Let's discover together, in a practical way, how optimizing our e-commerce starts with choosing the right hosting provider and tools to maximize speed, security, online presence, and consequently, increase sales and the success of our business.
Mircha Emanuel D'angelo
Senior Full-stack Developer
Netsons
15 june
16:20 - 16:40
Startup Showcase
Goodbye NFT, welcome NFT - how tokenization changes our world
A short but intense journey to discover how NFT technology has left behind the passing hype phase and entered the productivity phase. Concrete examples of how tokenization is producing value in the everyday lives of companies and customers.
Norberto Rossi
CEO
Vanilla Rocket Srl
15 june
16:20 - 17:00
Future of Open Innovation & VC
How Corporates can Successfully Collaborate with Startups: From Venture Client to Venture Builders
Moderated by Alberto Onetti. This panel will focus on the most common models of collaboration between established companies and startups, including venture client and building. The panelists will discuss the benefits and challenges of each model, and share their experiences of successful collaborations. Attendees will gain a better understanding of how these models work, and learn practical strategies for building effective partnerships with startups.
Alberto Onetti
Chairman @ Mind the Bridge
Matteo Mingardi
Chief Innovation Officer
Pelliconi & Co spa
Antonietta De Sanctis
Eni Joule Head of Start-up Acceleration program
Silvia Eleonora Campioni
Chief Innovation Officer - Lactalis Italia
William Palozzo
Managing Director, DG Impianti
15 june
16:20 - 17:00
Social Media Strategies
Instagram Evolution. Why you should use it and use it well.
The speech is divided into three parts.The first one is about the main news of Instagram and their strategic and tactical impact.Among the topics I will cover the development of reels, the growth of text-related features, the increasingly strategic role of content creators and the arrival of new monetization toolsThe second part of my speech will focus on some practical examples confirming what introduced in the first part. I will mention Italian and foreign remarkable Instagram accounts.Finally, the third part will provide a checklist with additional advice to be immediately put into practice.
Orazio Spoto
owner
Entrepreneur, Advisor, speaker. Instagram expert
15 june
16:20 - 17:00
Platform & Services
Grow Your Sales Funnel in an Innovative Way
From entering the website to making a purchase, there are many elements that lead to conversion. What tools should be adopted to optimize your sales funnel and increase conversions? Let's discover them together in this presentation. From choosing the best technical platform to compliance with legal obligations, through studying website visitors and activating direct communication that meets customer needs at every point of the customer journey.
Antonio Valerio Ferrero
SALES MANAGER
Register.it
Luca Celotto
Partner Manager
Partner Manager @ Leadinfo
Luigi Spina
Responsabile Marketing e Sviluppo Partnership di Keliweb
Keliweb Srl
15 june
16:20 - 17:00
Green Tech
AI that regenerates real estate and makes land use sustainable
In this talk we will discuss how the 'AI Transformation' is beginning to radically change all sectors of the market, including that of real estate. Here, thanks to the power of generative algorithms, AI is helping us to identify abandoned homes and create, autonomously, the best layout and renovation plan to maximise the value of a property, from an economic, spatial and local population needs perspective.
Paolo Pellegrini
Partner
Partner @ Metyis
15 june
16:20 - 16:40
Esports & Gaming
The social impact of sport and e-sports, research for our future
The video recording of this intervention is not available. Social impact is an indicator that is becoming increasingly important. Sport has clear benefits for both the National Health System as well as the justice sector; various attempts, more or less scientific, have been made to measure this impact. The research by the Regional School of Sport, together with various university institutions, aims to be the most comprehensive work on the subject internationally and, for the first time, to include e-sports.
Vittorio Andrea Vaccaro
Vice President Regional Olympic Committee / Director Regional School of Sports
Matilde Mazzali
Social Impact researcher - Regional School of Sports
CONI - Emilia Romagna
Armando Strinati
CONI
Sergio Pipia
Technical Coordinator Regional Olympic Committee
Scuola Regionale dello Sport Emilia Romagna
15 june
16:20 - 16:40
Book Presentation
Looking for or changing jobs: what I want to do and where I'd like to go
An innovative journey, for all those people looking for new opportunities, paths and strategies in the world of work. Between tools, platforms, personal branding, e-learning experiences, abroad and remote working possibilities. With in-depth look at startups as job opportunities.
Luca Tamburrino
Product & Growth Strategist
15 june
16:20 - 17:00
UI & Design
How to improve the performance of your website, while advertising costs increase
The video recording of this speech is not available.
Online advertising costs are rising: for our customers +16% of costs year on year. With the same budget invested, each site gets fewer results. How to get out of it? The only thing you can do is focus on the user experience you offer on your site. But do you know what is happening on your site today? Why does such a small percentage convert (buy, sign up)? What doesn't convince them? I'll tell you how - any website and brand - can continuously improve its results online
Rosario Toscano
Head of CRO
MOCA Interactive
15 june
16:20 - 17:00
Digital Tools
Customize the Tourist Journey using the Psychographics
Tourists are all different, why should the tourist offer be the same for everyone? Technology transformed Tourism so we can now talk about digital tourism. How can we deal with one of the Italian economic key sectors and significantly influence business? Psychographic profiling allows experts to work on offer strategies, in a single view of customers and throughout the journey, starting from listening.
Alice Melpignano
Ceo and Co-founder
Founder & CEO of NeosVoc, Assintel advisor
15 june
16:20 - 17:00
Digital Strategy
The importance of the website as the hub of integrated digital marketing activities
At a time when the constant debate is about which social media is of the moment, very often, we overlook the importance of the website and choice of domain name. The website is primarily an important branding tool. The website is also a tool that locates a solution to a problem. In addition, for any company, it tends to the hub of all marketing activities: the nodal point between social, communication, research and sales as well as brand and image. Let us find out how the website is a fundamental building block of a web marketing strategy.
Fabio Pellencin
Marketing & Communication Consultant
Marketing & Communication Consultant (EURid)
15 june
16:20 - 17:00
Tech for Business
Public incentives to boost SMEs’ development and innovation: how to drive through tenders and PNRR funds
A widespread sentiment is that there is only one way to finance a rapidly growing company: equity from professional investors. But even fully funded companies like Tesla, Apple and Amazon have resorted (also) to public finance. These companies have used public aids measures to create a leverage effect over private capital, boosting their R&D investments. But how to (quickly) find out if a tender is right for a company's needs? How to avoid the risk of defocalisation?
Matteo Boccia
COO
COO @Cerbero Srl
15 june
16:20 - 16:44
Movie Area
An Irish Goodbye
In rural Northern Ireland, a pair of estranged brothers reunite following their mother's untimely death.
by Ross White and Tom Berkeley
15 june
16:20 - 17:00
International Startup Showcase
STARTUP YOUNG
Expert on stage:
Filippo Bacciocchi Marketing Manager & Founder - The Space
Silvia Cozzi Program Manager G-Factor
Packo
E-Tyres (Ist Volta)
Fooding (ITS Academy Angelo Rizzoli)
BathBact
Studorms (Universita degli Studi di Trieste)
Orti Lunari
Team Terra
Team Argilla
Asti Slow Fashion
UniRSM
15 june
16:30 - 17:10
Innovation Policies
Israel: From the Birth of Innovation to Scale up in Italy; Funding and Integration into Production and Service Systems
Ofer Sachs
CEO - Herzog Strategic
Ronni Benatoff
President - Israel Italy Chamber of Commerce
Vincenzo Antonetti
Head of Network Development of Innovation - Intesa Sanpaolo Innovation Center
Jonathan Menuhin
CEO - Israel Innovation Institute
Ilan Misano
Program Manager, Startups Growth - Google
15 june
16:30 - 17:00
OVHcloud & Seedble Arena
Ask me anything: Come le banche supportano l’innovazione: Un dialogo che mette due mondi a confronto insieme a EmilBanca e Snapfit
Vittoria San Pietro
Responsabile Innovazione e Startup @Emilbanca
Emilbanca
15 june
16:30 - 17:00
Space Economy
How to do business with ESA: the ESA Business Applications programme and the Ambassador role
Lorenzo Scatena
Secretary general at Fondazione E. Amaldi and Ambassador ESA Space Solutions
Eleonora Lombardi
Head of Business Applications Dpt. and Deputy Ambassador ESA Space Solutions
Enrico Spinelli
Business Application Engineer at European Space Agency
Despite current accusations that algorithms reproduce certain biases, they can also help to correct them. In a quest for equity, artificial intelligence represents a fantastic tool for the fight against inequalities. How to spot bias in algorithms and machine learning. Key Takeaways (what the audience will learn): -What are unconscious bias -How can we promote equality in AI and Tech -What are our rights when it comes to tech? -What are the benefits of having a diverse workforce in Tech -How can we use tech for social good and help with the global reset
Mandy Sanghera
Philanthropist
Mandy Sanghera
15 june
16:40 - 17:00
Web 3
Blended Realities: Technological Convergence and the Impact of Virtual Worlds
The video recording of this speech is not available.
The technological landscape that mediates a significant part of our work, education, relationships, and free time is dominated by the progressive convergence of multiple technologies such as virtual reality and artificial intelligence. What does it mean to operate in a world where it is possible to digitally modify the perception of one's body and surrounding spaces? What are the concrete applications and risks of virtual worlds and the future metaverse?
Valentino Megale
CEO
CEO of Softcare Studios
15 june
16:40 - 17:00
Esports & Gaming
eSport as work: contracts, protections and rights of professional gamers
The video recording of this speech is not available.
Between capestro contracts and vexatious clauses, the world of professional figures in eSports presents various critical issues, so how to protect yourself? What aspects to take into consideration? What player rights are often compromised?
Giuseppe Croari
Avvocato
Studio Legale FCLEX
15 june
16:40 - 17:00
Startup Showcase
E-CONCEPT - Join the most intuitive & environmentally sustainable infrastructure network to recharge your electric boat!
The video recording of this speech is not available. e-concept is a young Venetian start-up whose mission is to accelerate the electrification of boating mobility by creating the first dedicated network of infrastructure designed specifically for the electric boating sector.We invented and patented "e-dock," an innovative and unique charging system: if it works in Venice, it works all over the world.
Francesco Pannoli
Co-Founder & COO E-CONCEPT
15 june
16:40 - 17:00
Book Presentation
Brand Voice: Sound Identity, Artificial Intelligence, and Augmented Conversations
We explore the ways in which brands are taking the floor: from jingles to sound logos, from sound marketing to testimonials, reaching conversational artificial intelligence and Digital Humans. Because brands increasingly need to have, and show, a soul, a heart, a body. And a voice, through which to address people, to make their messages and raison d'être clearer.
Alessio Pomaro
Head of AI
Search On Media Group
15 june
16:44 - 16:52
Movie Area
Inferno
One man's journey, but also the journey of all men. The journey through the three canticles begins in the dark forest, traversing some of the most significant moments in Dante's poem. Passing through the gate of the underworld, Dante's journey takes the form of a slow and inexorable motion toward the center of the earth, into the realm of evil, accompanied by the work's original verses
by Federico Basso and Alessandro Parrello
Proiezione con audiodescrizione, sottotitoli e LIS in chiaro
15 june
16:50 - 17:10
Content Creators
From 0 to Legolize: The Story of a Community of Over 2.5 Million People
Is it possible to turn a project born out of fun into a real job? Yes! This is the case with Legolize. Born in 2016 from the minds of Mattia Marangon, Samuele Rovituso, and Pietro Alcaro, it quickly became one of the most followed media brands in Italy, with an overall community of over 2.5 million followers. In this speech, we will tell you their story!
Legolize
Media Brand
15 june
16:50 - 17:40
Startup Stage
Future of Health
Expert on stage:
Ilan Misano Program Manager – Google, Startups Growth
In this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again, in this society each human being repeats the same action over and over again.
by Pablo Polledri
15 june
17:00 - 17:20
Digital Strategy
Da tour operator B2B a B2C grazie a una radicale Digital Transformation: il caso Imperatore Travel World
Imperatore Travel World, tour operator ischitano, si è affidato a Boraso nel 2021 per intraprendere un radicale percorso di digital transformation. A seguito dello stop pandemico l'azienda ha voluto fortemente investire sul canale digitale andando a sviluppare una piattaforma completamente rinnovata e customizzata che permettesse sia di rivolgersi allo storico pubblico B2B che a quello, nuovo, B2C, sia di affermare il Brand come leader per le vacanze nel sud Italia.
Gianluigi Zanettini
Developer @Boraso
Fabio Imperiale
Technical Manager
Boraso
Ilaria Clemente
Client Manager @Boraso
15 june
17:00 - 17:20
Web 3
All the road lead to the metaverse
The video recording of this speech is not available.
Metaverse: what's this buzz all about? The metaverse is a narrative that sees the digital & physical dimensions converge: It's a new space where people can work, play, learn, and socialize. This trend is gaining traction in every industry because it truly has the potential to revolutionize the way we live and work. It can be relevant to every business by offering new opportunities to connect with customers, create immersive experiences, and enhance collaboration among employees. In this session, we will explore the metaverse in-depth, discussing its theoretical underpinnings, its practical applications, and clarifying its multiple interpretations. We will also address challenges and opportunities, while providing practical examples of businesses that leverage this emerging technology stay competitive and meet the evolving needs of their customers.
Marco Guastamacchia
Industry Digital Advisor at Microsoft
15 june
17:00 - 17:20
Startup Showcase
English
The power of ranking and the power of content, from brand content to SEO technique how to grow online in 2023
Seo strategies are becoming more and more complex to this we add that today it is not enough to write content with an SEO perspective but it is necessary to maintain the relationship with the end customer and work on a perfect combination of algorithm and tone of voice. This is not only about SEO but about every winning digital strategy.
Antonella Girone
eCommerce & Performance Marketing Strategist
15 june
17:00 - 17:20
Future of Open Innovation & VC
Corporate Perspective in OI: Tricks and Tools for Effective Business Development Strategies for Startups
Moderated by Massimo Canducci. The panelists will draw on their own experiences and share insights into the latest trends and best practices for identifying market opportunities, building strategic partnerships, and developing a sustainable business model. Attendees will gain valuable insights into the key challenges facing startups in today's competitive landscape and learn practical strategies for overcoming them.
Massimo Canducci
Chief Innovation Officer Engineering
Caragh Kennedy
Head of GTM Partnerships - MENA, Nordics, Benelux, Iberia, Italy & Israel @ HubSpot
Giacomo de Renzi
Head of Startup Segment - AWS Italy @ Amazon Web Services
Sandro Bacan
Accenture Innovation Lead Italy
15 june
17:00 - 17:30
Cooperative Ecosystem
Changing my life, becoming a cooperator
Cooperativa Erse
15 june
17:00 - 17:20
Movie Area
Il mio vicino è un orso
A rare family of Marsican bears descends from the Italian Apennines to the charming village of Villalago in search of food in the local orchards. To most people this might cause concern, but to the residents of Villalago it is quite a different story.
by Mattia Cialoni
15 june
17:00 - 18:00
International Startup Showcase
WMF INTERNATIONAL ROAD SHOW
Expert on stage:
Adam Formanek Startup Coach & Program Manager - BHT Berlin
Andrea Lorenzin Sourcing Specialist - EIT Digital
Lorenzo D'Amelio CEO - Merakyn
Jacopo Drudi Investment Manager - United Ventures
Tasmimak
HalaTrips
Esaal
AML CRYPTO
Baby Med
Bold
Click School
grAI
Renter
Selftalk
Toutoring
TerGo
Listny Cud
Planeat
15 june
17:00 - 17:20
Pool Stage
Concert
Leyla El Abiri
15 june
17:00 - 17:20
B2B & Speed Meetings
Organized moments of informal meetings with a beer in hand among participants, professionals, and companies.
Speed Meeting
15 june
17:00 - 17:30
Space Economy
Smart technologies for a smart environment
Alessandro Marchesini
CEO - Digital
Planet Smart City
Leonardo Alberto Dal Zovo
Co-founder and CEO at Studiomapp
Stefano Natali
Space Business Manager at MEEO
15 june
17:10 - 17:30
Content Creators
How to Become an Adult?
Social media platforms are increasingly replacing moms, dads, and even Google. How to grocery shop? How to unclog a sink? How to pay a tax bill? This is how the creator economy has turned it into a trend.
Alice Venturi
Content Creator
La Casa di Mattia
Cleaning influencer
Valeria Sesia
Head of Strategy
Show Reel Agency
15 june
17:10 - 17:40
Esports & Gaming
Uniting Esports enthusiasts and professionals for a better gaming experience
The video recording of this speech is not available.
The advent of digital technology has led to the emergence of esports, a parallel reality to traditional sports, encompassing a wide range of competitive games, sports and otherwise. With the growth of esports, new associations, societies, and professional figures have emerged, such as esports coaches, mental trainers, and analysts. The goal of the association is to provide support to members with these figures so that fans can enjoy the esports experience to the fullest. In this way, fans can fully enjoy the opportunities offered by this new form of competition and the world of esports can continue to grow and develop.
Giorgio Lenzi
Presidente e coach esports
Presidente @ASD Grifone Esports
Daniele Stizza
Psicologo degli eSports
15 june
17:10 - 17:20
Start the Future
Oroscopo Lercio
Chi l'ha detto che l'oroscopo non può essere divertente? La redazione di Lercio confronta i migliori oroscopi disponibili sul dark web e illumina così il futuro di tutti i suoi lettori
Andrea Sesta e Augusto Rasori
Lercio
15 june
17:15 - 18:00
OVHcloud & Seedble Arena
Social Impact stories: how we generate impact for our future
Chris Richmond
Founder & CEO @Mygrants
Vittoria San Pietro
Responsabile Innovazione e Startup @Emilbanca
Emilbanca
Elena Lazzerini Monaco
CEO
Rippotai
Marco Rosci
Epicode
Roberto Salamina
CEO & Co-Founder
Senex srl
Chiara Di Cillo
Sustainability & CSR Expert di Seedble - moderatrice
15 june
17:20 - 17:40
Ethics, Media & Information
The New Era of Internet Platformization
In the last 20 years, the web has been governed by platforms: data and attention marketplaces that have profoundly transformed internet business models, atomized the cultural production chain, and altered the dynamics that inhabit digital communities. However, two decades after the beginning of this "platformization" process, something seems to be on the verge of breaking: the arrival of new competitors, regulatory pressures from governments, and the rise of disruptive technological forces such as generative AI are challenging the market balance and the incentives on which this system has relied for two decades. What will happen next, and - above all - what will it mean for us?
Valerio Bassan
Author & Strategist
15 june
17:20 - 18:00
Social Media Strategies
Boost Your Business with LinkedIn and Connect to Opportunities
LinkedIn is now a part of the modern professional's routine as it is the perfect place to find the right job, stay well-informed, and build professional relationships. Together with Emanuela and Olga, we will explore effective strategies to increase the visibility and presence of your business on LinkedIn.
Olga Farreras
Enterprise Account Director Italy & Program Manager EMEA Women@LinkedIn
LinkedIn
Emanuela Motta
Senior Client Solutions Manager at Linkedin
15 june
17:20 - 17:40
Book Presentation
Writing Civil and Mind the Gap
Giovanni Boccia Artieri discusses with Paolo Iabichino and Cinzia Pilo about new ethical models of doing business through civil communication and social inclusion.
Cinzia Pilo
President
Social Impact Organizations Manager & Founder, Writer
15 june
17:20 - 18:00
Start the Future
Her perspective
Social media is a tool for representing and sharing one's experiences. Every day, we are used to observing various glimpses of daily life, stories about family and relationships, testimonials of diverse and apparently secure identities. And often, we are inclined to compare our own lives to what we see on social networks.
Alice Mangione
Comedian and Content Creator
Angelica Massera
Content Creator
Raissa Russi
Content Creator
Eleonora Laurito
Influencer
Valentina Aurino
Content Creator @ "Il Matricomio" & theatre actress
15 june
17:20 - 18:00
Cybersecurity
The New Paradigms of Cyber Security Assessments
Alessandro Cortina
Cybersecurity & Data Governance Consultant
Perani & Partners S.p.A.
15 june
17:20 - 18:00
AI for Education
Artificial Intelligence for Education: Challenges, Opportunities, and Ethical Applications for Schools of the Future
The future of education will undoubtedly involve AI. We'll explore how it can revolutionize teaching, enhancing educators' capabilities. We'll delve into tools that can customize instruction, improving learning: aiding in constructing personalized pathways and facilitating access to information. Yet, an ethical approach that puts the human being at the center is crucial. To truly leverage AI safely, adequate training for teachers is essential.
Gaetano Fabiano
Professor of Computer Science, founder ai4edu and Artificial Intelligence Evangelist
15 june
17:20 - 18:00
E-Commerce Kit
ECHOME: From 0 to 100k per Month in One Year
Is there still room on the web for a new ecommerce platform? Have Amazon and other large vertical marketplaces taken over every commercial opportunity? Echome represented a challenge to the big players in the industry, which Ploomia welcomed with enthusiasm: brand identity design, UX/UI, SEO strategy and consulting, social and advertising. By putting the best marketing practices and a lot of expertise into play, we helped the new ecommerce platform achieve economic sustainability and profitability in just one year of activity.
Francesco Bucci
Digital Account & Project Manager
Account & Project Manager in Ploomia
15 june
17:20 - 18:00
Advertising
English
Improve Return on Investment of Advertising campaigns with MouseFlow
Campaign optimization does not have the ad as the final step but must also include what happens next. Mouse Flow paired with GA4 allows us to understand where to step in to improve the performance of our campaigns, landing pages, right down to form and checkout optimization.
Jakob Ohlsen Baagø
Director of Sales at Mouseflow
Walter Del Prete
Digital Marketing Head, CEO
Digital Marketing Head, CEO @E-leva srl
15 june
17:20 - 18:00
AI for Work
Will Artificial Intelligence defeat the Social Media Manager? Yes. Finally.
Enrico Gualandi
Head of Strategy
Social Factor / Deda Digital
15 june
17:20 - 17:40
Startup Showcase
We evolve commerce, starting with you!
ASSO was created with the desire to help individuals, families and businesses improve their economic opportunities, and with the intent to make a positive impact on the environment through a Zero Waste vision. We want to make exchange accessible and inclusive, without the need for capital or prior experience, through the economic system of Bartering and Blockchain technology.
Adama Guebre
Founder & CEO @ Asso
15 june
17:20 - 17:40
AI Marketing & Plenary
The Quantum Computer: From Vision to Reality
In the last century, the laws of quantum mechanics were discovered. Their application gave rise to what we now call the "first quantum revolution," which has given humanity technologies such as lasers, transistors, and GPS. Today, we are on the brink of a "second quantum revolution": in particular, new computers are emerging that are capable of harnessing these laws to increase their computing power. In this talk, we will discuss the evolution of quantum computers.
Christian Fiori
Quantum Computing Specialist at CINECA
15 june
17:20 - 18:00
SEO
Dissecting the Quality Raters Guidelines, also in light of recent updates
If you want to understand what Google wants from your website and what it will likely want in the future, there is only one official documentation available for SEO: the Quality Raters Guidelines. However, it's not enough to just read the section headings. By delving into the document, we will discover that it is perhaps much less complex than we imagine: it's all about common sense, logic, and technical adjustments. We will dissect the document to extract best practices suitable for everyone.
Mariachiara Marsella
SEO & Digital Temporary Manager
Mariachiara Marsella
15 june
17:20 - 18:00
Innovation Policies
The Future of Media and Culture
On. Anna Laura Orrico
Member VII Commission (Culture, Science and Education) - Chamber of Deputies
Simona Lavagnini
IP lawyer - Partner at LGV Avvocati Law Firm
Alessio Crisantemi
Vice President - ANES Associazione nazionale editoria di settore
15 june
17:20 - 18:00
Politics in Tech
NRP and regional innovation: the role of tech transfer for sustainable growth
Matteo Marnati
Councilor for Environment, Energy, Innovation and Research - Piedmont Region
Vincenzo Colla
Councilor for Economic Development, Green economy, Employment and Training
Emilia-Romagna Region
Sanzio Bassini
Scientific Director - IFAB Director of the Application and Innovation Department of Supercomputing - CINECA
Ilenia Tinnirello
Board Member - RESTART Foundation
15 june
17:20 - 17:40
Future of Open Innovation & VC
Inside Corporate Venture Capital: Perspectives and Strategies
Moderated by Massimo Canducci. As more corporations establish CVC arms to invest in startups, it's important to understand the different approaches and motivations driving their investments. We'll explore the benefits and challenges of CVC, including the potential for strategic partnerships and access to new technologies, as well as the need for agility and independence in decision-making. Our expert panelists will share their experiences and insights into the CVC landscape, including best practices for engaging with startups and navigating the relationship between the parent company and CVC arm.
Massimo Canducci
Chief Innovation Officer Engineering
Rika Nakazawa
Global Vice President, New Ventures & Innovation and Head of Sustainability, Americas – NTT
Dejan Tonic
EBRD Star Venture Western Balkan Programme Coordinator
Andrea Birolo
Head of Corporate Venture Capital - Reale Group
Thomas Waldmann
Start-Up Program of Würth Elektronik
15 june
17:20 - 18:00
Content Marketing
Writing the Future
If everything has been said, written, and done, how can we create original editorial plans? And advertising campaigns? And newsletters? Don't panic, I have a good antidote: creativity.
Davide Bertozzi
Copywriter & Creative Director
Davide Bertozzi Studio
15 june
17:20 - 18:00
Digital Strategy
Inclusive Media Factory per diversity content attraverso l'influencer marketing
The production of inclusive influencer marketing content featuring characters from the world of diversity that can bring about change in the collective imagination and at the same time advertise. Also participating in the speech will be Paolo Camilli, the Karma B's and the FANTASANREMO boys to delve into the deI creator's point of view in content development because a good influencer marketing project must entertain and give messages, before selling.
Riccardo Pirrone
Digital Strategist
kirweb
Paolo Camilli
Actor
Attore, comedian e content creator.
Mauro Leonardi
speech
Drag Queen - Performer
Carmelo Pappalardo
Speaker
Drag Queen - Performer
Valentina Tomirotti
p
Freelance journalist and disabled rights activist
Francesco Rellini
Speaker
Wonty Media - Manager FANTASANREMO
15 june
17:20 - 18:00
UI & Design
Designing filters, tags, categories, and organizing navigation menus in portals, e-commerce websites, and apps in a fast and efficient manner
The video recording of this speech is not available.
We will look together at how to approach the organisation of content, articles, products, analysing content types and using practices such as collaborative card sorting to provide users with better findability and increase results. We will discuss this with examples and case studies in order to provide practices and tools that can be used right from the start.
Enrico Maioli
Certified UX Professional @Claranet
Claranet Italia
15 june
17:20 - 18:00
Digital Tools
eCommerce is easy (if you have a strategy): Instilla's solutions for B2B
Launching an eCommerce can be a great opportunity, but it is also an enterprise full of challenges and unforeseen strategic and technological issues. eCommerce 360 is the solution designed by Instilla to accompany companies of all sizes, B2B and B2C, in launching a successful eCommerce. Real-life cases of B2B companies that have already used eCommerce 360 and have seen significant improvements in their sales and performance will be presented during the event. In addition, the numerous features of eCommerce 360 will be presented, including personalized services to help companies build market strategies, cutting-edge technologies to enhance user experience, tailor-made technology stacks, and data analysis to help brands make informed decisions. There will also be an interactive opportunity at the end of the event to understand what your brand needs today to explore the digital world, building the right path to online success.
Riccardo Biffi
CTO & Partner @Instilla
15 june
17:20 - 17:40
Web 3
Walking on the crest line: from Web3 to AI and back
The video recording of this speech is not available.
From the crest line, the sight is exceptional, with splendid views of what is all around and promising follow up options. We can also perceive the massive amount of actors trying to climb and attain this 360 perspective. However, the slopes are steep and slippery, with many ways up turning out dead-end tracks. We advise on market prospects exploring Web3 expectations, hopefully enriched with most obvious AI support. However, upon our periodic analysis of what may work, be useful and efficient, and possibly lead to commercial success, we also take into account the difficulties, the time gap to full technological maturity, the ethical and legal hurdles and the security issues, already documented or to be anticipated. We will present three such developments.
Pierre Rossel
President at Inspiring Futures
15 june
17:20 - 17:40
Green Tech
Sustainability is a marathon, not a sprint!
There is too little discussion of sustainable marketing... of marketing that is linked to the dissemination of an ESG-conscious culture and education. Of a marketing that supports companies, banks and insurance companies to undertake a sustainable transition and that follows international regulations and frameworks. A marketing that leads to change not only in culture but also in private and professional life as well as in the ecosystem of which we are a part.
Ilaria Solomita
BPO & ESG Marketing Leader
BPO & ESG Marketing Leader @CRIF
15 june
17:20 - 18:00
Tech for Business
AI & Email Marketing: Il Futuro Presente dell'Email Marketing
In questa presentazione, esploreremo l'avvento dell'Intelligenza Artificiale nel mondo dell'email marketing in modo pratico. Discuteremo di come quest'innovazione tecnologica stia cambiando il panorama della comunicazione digitale, offrendo opportunità uniche per aumentare l'efficacia e la velocità delle campagne di marketing. Unisciti a noi per comprendere fin da subito con esempio concreti come poter utilizzare al meglio l'IA nella tua strategia di email marketing e portare la tua comunicazione ad un livello più evoluto.
Alessandro Mazzù
Content Creator | Author | Personal Branding Strategist
Alessandro Mazzù
15 june
17:20 - 18:00
Platform & Services
Lead Champion for Esclamativa: Account Based Marketing heading to the Future with Generative AI
Lead generation in B2B is an increasingly complex challenge: we will explore in the presentation how generative AI can support companies in this regard. Through the testimony of Esclamativa Srl, we will present the challenges in B2B lead generation and the solution offered by Lead Champion. We will share the results, the working method, and the lessons learned from the case study. Lastly, we will unveil a new tool that allows generative AI to support Account Based Marketing in the B2B sector.
Alessandro Ponte
Vice President Lead Generation
Neosperience Spa
Jonathan Maria Santini
Amministratore
Senior Grants Consultant Esclamativa S.r.l.
15 june
17:20 - 17:45
Movie Area
Green Storytellers
We will get to know those who save endangered animals, those who fight for the preservation of sea turtles and cetaceans, those who rescue and care for injured animals, and those who defend forests and natural ecosystems of extraordinary beauty on a first-person journey to discover the most spectacular oases and the most important WWF-branded projects in Italy and Europe
by Marco Cortesi and Mara Moschini
15 june
17:20 - 18:00
Email Marketing
What works (still) in emktg? Strategy and tactics for the prince tool of lead nurturing
Email marketing gets relatively little renewal compared to other digital mediums. Why does it still work despite everything? In this talk, we will try to frame a strategic approach to editorial calendar planning, also delving into tactical and technical aspects of individual sending, eschewing easy recipes and preferring a medium- to long-term analytical path.
Alessandro Morloi Grazioli
Digital Strategist
Search On Media Group
15 june
17:20 - 17:40
Brand
We've seen it happen so many f***ing times
How can we sell while keeping the brand front and center? Let's delve into BRANDFORMACE, the point where branding meets performance marketing. We got here via hard-earned experience, not by following trends. We've been down the wrong path, learned, studied, shipped ourselves, and understood what needs our protection. A two-person speech that explains this virtuous cycle, a cycle where creativity is amplified by marketing actions and performance gains momentum from the brand's strength and visibility.
Laura Barberis
Head of Social&Communications
FiloBlu
Fabio Marangoni
Head of Design & Creative Director
The Brandformance Society
15 june
17:30 - 18:30
Cooperative Ecosystem
Happy Village - Sviluppo e sostenibilità nel Sud Ovest della Sardegna
Presentazione
Cooperativa di Comunità Fluminimaggiore
15 june
17:30 - 18:00
Space Economy
Space for smart cities: ESA opportunities for the new mobility
Enrico Spinelli
Business Application Engineer at European Space Agency
15 june
17:40 - 18:00
Esports & Gaming
Woman in Games: scenario, challenges and opportunities for women in the video game sector
The video recording of this speech is not available.
Over 4 out of 10 women in Italy are gamers, with constant growth in recent years. However, if on the one hand the data is encouraging, on the other many women - especially in the esports sector - still face gender prejudices and barriers, not justified by physical limits. During the speech will be analyzed the current scenario, main issues and added value of women in the videogame field.
Arianna Timeto
Marketing manager
Consumer Marketing Manager @Acer Italy
15 june
17:40 - 18:00
Ethics, Media & Information
What Newspapers Will We Read in Twenty Years? Assuming We'll Still Read Them
Newspapers need readers, no longer the other way around. Everything has changed since the digital world entered the world of information, catching publishers, newsrooms, and especially journalists unprepared. It has been at least ten years since the strong wind started blowing in Italy too, but on too many fronts, the same mistakes continue to be made, confusing the means with the end and still not being able to identify the new profile of readers from now until the near future. Is it a matter of age, demographics? Yes, and much more.
Stefania Zolotti
Journalist and Executive editor at SenzaFiltro
15 june
17:40 - 18:00
Book Presentation
FLACO talk - User Experience for Professionals - The Only Way to Grow Is to Listen to Your Customers
Designing usable websites, testing apps and software, observing people as they navigate an e-commerce site, and deeply understanding their expectations and behaviors. In this talk, we will understand together how to avoid typical mistakes, how to distinguish good usability practices from cognitive biases. A new approach to obtaining a scientific mindset and making the digital world a better place.
Matteo Tibolla
UX Research Expert
Francesca Bonazza
Customer e UX Researcher
Carlo tommaso Bisaccioni
Growth Marketer di Caffeina e founder di CATOBI
15 june
17:40 - 18:00
AI Marketing & Plenary
Applications of Quantum Computing
Quantum computers represent a fundamentally new paradigm for information processing. In the not-too-distant future, they could play an essential role in tackling problems of great interest to all of humanity in fields such as cybersecurity, materials science, pharmaceuticals, machine learning, and optimization.
Riccardo Mengoni
Quantum Computing Specialist @Cineca
15 june
17:40 - 18:00
Future of Open Innovation & VC
Smart Cities and Mobility: Shaping the Future of Urban Living
Moderated by Massimo Canducci. With over three-quarters of the world's population expected to live in urban areas in the coming decades, managing resources and reducing emissions will be critical for sustainable development. We'll explore the latest innovations in smart city technologies, transportation systems, and urban planning, as well as the challenges and opportunities facing cities in their quest to become more livable, resilient, and sustainable. Don't miss this chance to learn from experts and thought leaders in the field and discover how you can contribute to shaping the future of urban living.
Massimo Canducci
Chief Innovation Officer Engineering
Alex Marchesini
CEO, Planet Digital @Planet Smart City
Camila Tellez
Program Manager @ Motor Valley Accelerator / Plug and Play Italy
Gabriele Ronchini
Founder and CEO @ Digital Magics
Francesco Portincasa
COIMA HT - Digital Officer – Senior Manager Digital Ecosystem
15 june
17:40 - 18:00
Green Tech
Digital emissions: carbon neutrality as a value and marketing lever
The digital carbon footprint represents the amount of greenhouse gas emissions we release into the environment through our digital activities. However, it is possible to calculate, reduce and offset this impact to achieve digital carbon neutrality by going to support certified sustainable projects. We will address a case study with data and numbers to reflect on the main work activities that are sources of emissions, providing real and concrete solutions to reduce them.
Andrea Zuanetti
CEO e Co-Founder @Up2You
15 june
17:40 - 18:00
Web 3
Immersive Innovation, Web3, XR and AI and how to create the new talents of the future
The video recording of this speech is not available.
The intersection of Web3, XR, AI, NFTS and Blockchain and their holistic interconnection with Arts are shaping new languages and creating new worlds. Immersive Storytelling is the narrative that will shape experiences in virtual worlds and create ethical communities. In this talk we will walk through the evolution of immersive production, art and interactive experiences towards Web3 and the Metaverse and we will understand the essential skills to become an ArTech of the future.
Elisabetta Rotolo
CEO & Founder, Creative and Executive Producer
MIAT
15 june
17:40 - 18:00
Startup Showcase
MOVERSI - For Moving People
Moversi is the App that enables the transformation of car traffic into a Collective Service transportation network creating Social and Environmental value. A new approach to car use, it connects those who offer a ride and those who seek it, thus stimulating a more sustainable lifestyle. Not just limited to car sharing, Moversi is a service that offers countless economic, social, and environmental benefits for both the citizen and society.
Omar Malik
CEO and Creative Director @ Moversi
15 june
17:40 - 18:00
Brand
Do we really need a new digital marketing agency?
A roundtable that recounts the evolution of a challenging project. In the Italian digital marketing scene, is there still room for a new brand, or is it thanks to a new brand that we can (continue to) take up more room? Let’s talk about brandformance.
Davide Anali
CMO
FiloBlu Spa
Alessandro Mininno
Founder
Flatmates, Gummy Industries
15 june
17:45 - 18:25
Startup Stage
Future of Retail & Customer Experience
Expert on stage:
Kamen Bankovski Founder - Vitosha Venture Partners
Giacomo De Renzi Head of Startup Segment - Amazon for Startups
Lorenzo Zatini Ecosystem Marketing Manager - Qonto
Francesco Zambelli Senior Investment Associate - P101 Ventures
Rifò
Garanteasy srl
Qpick
Menaboh srl
This Unique
Agora World
Smarchef S.r.l.
6DOF Labs s.r.l.
Healthyfood srl (MyCIA)
15 june
17:45 - 18:00
Movie Area
Big
Matilde lives together with her grandfather in a cramped house by the sea. To earn some money, she scans the beach with a metal detector looking for some valuable object. On a cold winter morning, Matilde will find an object that will change her life forever. "Big" is an Alice in the City 2021 winner in the Best Short Film and Rai Cinema Award categories.
by Daniele Pini
Proiezione con audiodescrizione, sottotitoli e LIS in chiaro
15 june
18:00 - 18:20
Content Creators
Sex and Taboos: Uprooting False Myths for a More Conscious Sexuality.
In 2023, the discourse on sex continues to clash with age-old taboos. Social media remains the most impactful tool for educating both new and old generations on how to live their sexuality in a more conscious way. But what are the challenges and limitations for us educators?
Sabina Fasoli
Psicologa e Sessuologa
Dott.ssa, Psicologa e Sessuologa @Psychandlove
15 june
18:00 - 18:20
SEO
How to do SEO in Competitive Industries in 2023: Strategies and Case Studies
In this presentation, we will explore how to do SEO in competitive industries in 2023, sharing practical strategies and case studies.
Amin El Fadil
SEO
Affiliate Marketer & SEO Consultant
15 june
18:00 - 18:20
Startup Showcase
Working from the kitchen table is not Smart Working!
URBNX is the first platform that allows anyone to book and use a desk for the strictly necessary time (1 hour, 1 day). URBNX can be used via the web or downloaded to cell phones as an app.
Giovanni Peracin
CEO URBNX
Alberto Nathansohn
CFO URBNX
15 june
18:00 - 18:20
Future of Open Innovation & VC
Investing in Deeptech: Navigating the Landscape of Emerging Technologies
Moderated by Luca Salvatore. Don't miss this opportunity to learn from leading experts and discover the latest trends and opportunities in the world of deeptech. We'll explore which emerging deep tech ventures are most likely to succeed, which investments offer the greatest returns, and how quickly their potential can be realized. Deeptech ventures address some of the most pressing challenges of our time while delivering financially viable outcomes, making them an attractive area for investors seeking high-growth opportunities.
Luca Salvatore
Director SIM - Strategy Innovation and Marketing at BIP
Valentina Fioroni
Head of Innovation Unit- EIC-EIE National Contact Point
Andrea Conti
EIT DIGITAL Accelerator Sourcing Manager for DACH, South Europe, Balkans & CEE
Alessandro Braglia
Seraphim Space Accelerator
Sonja Sulzmaier
Managing Partner at Navispace GmbH
15 june
18:00 - 18:14
Movie Area
Il segreto di Nina
Nina is a sensitive girl, living loneliness and suffering. Everything seems to go bad, but she got a special way to escape the pain.
by Mariano De Lorenzis
15 june
18:00 - 19:00
OVHcloud & Seedble Arena
To be announced
15 june
18:00 - 18:20
Pool Stage
Concert
43.NOVE
15 june
18:10 - 18:30
Innovation Policies
Democrazie digitali decentralizzate e vecchie avidità
Gianluca Sgueo
Professor of Digital Democracy & Public Spaces
SciencesPo Paris
15 june
18:10 - 18:20
Start the Future
TG Lercio
Le notizie di Lercio.it, diventano un telegiornale. Lunghe e brevi, approfondimenti e scoop, dalla tecnologia all'attualità, nulla scappa ai reporter più lerci della rete
Andrea Sesta e Augusto Rasori
Lercio
15 june
18:10 - 18:30
Politics in Tech
La sfida della politica: anticipare il futuro. L'esempio di Toscana 2050
Antonio Mazzeo
President - Consiglio Regionale della Toscana
15 june
18:14 - 18:30
Movie Area
Il mio vicino è un orso
A rare family of Marsican bears descends from the Italian Apennines to the charming village of Villalago in search of food in the local orchards. To most people this might cause concern, but to the residents of Villalago it is quite a different story.
by Mattia Cialoni
15 june
18:20 - 18:40
Start the Future
English
The Future of Innovation: Lessons from Silicon Valley
Bill Reichert
General Partner
Entrepreneur & Venture Capitalist, Partner at Pegasus Tech Ventures
15 june
18:20 - 18:40
AI Marketing & Plenary
Federated Learning: AI training while respecting sensitive data
Walter Riviera
Direttore Tecnico AI in Europa, Medioriente e Africa
Intel
15 june
18:20 - 18:40
Content Marketing
Data-Driven Content Marketing: An Operational Approach Based on the Feedback of the Growth Program Community
From analyzing microdata to proposing editorial plan integration and choosing the channels for content distribution, this will be the path we will trace starting from the analysis of Raffaele Gaito's community, both the open one and the Growth Program one, to define an effective method that helps generate new data-driven content, and then defining how and where to deliver all this value. A circular process that we will discover together.
Gianluca Punzi
Marketing manage
Calton
15 june
18:20 - 19:00
Cybersecurity
Artificial Intelligence and Cybersecurity: challenges and opportunities of an increasingly interconnected future
In this talk we will explore Exein's mission and how we face the cyber security challenge on a daily basis in the context of a future where there will be 83 billion connected devices by 2024. We will analyse the use of artificial intelligence (AI) as an ally, but also the dangers and risks associated with this new technology. Through real-life examples, we will illustrate the security threats that can compromise IoT devices and show how AI can strengthen their protection. We will also address the ethical challenges related to the use of AI in cybersecurity, considering the new European directives and dilemmas related to the collection and analysis of personal data. Striking a balance between security and privacy in the interconnected world we live in will be crucial.
Gerardo Gagliardo
Chief Financial Officer @Exein spa
15 june
18:20 - 18:40
Esports & Gaming
Esports: Debunking False Myths and Exploring Real Growth Prospects
The video recording of this speech is not available.
After a decade of investments and evolution, esports has reached a crucial point in its development. While registering substantial growth in revenues and audience, it has also faced economic failures and downsizing in numerous businesses. What valuable lessons have we learned, and what are the prospects for the next ten years?
Marco Soranno
Esports Product Manager
PG Esports
15 june
18:20 - 19:00
Advertising
Advertising in the Age of Hybrid Shopping
In a scenario where consumers interact with brands online and in the physical world seamlessly, what does it mean to create successful campaigns? We learn how to leverage the most advanced features made possible by AI, integrate more traditional assets such as SEO and CRO within planning, and adapt communication and creative to the new consumer.
Roberta Sanzani
Paid Media Director
Webranking
15 june
18:20 - 18:40
Startup Showcase
Roots: from Perugia to create Business throughout Italy
ParkingMyCar Italia was established in 2018 as a platform for booking parking at ports and airports, with national coverage thanks to numerous partnerships with private parking lots, as well as official airport parking lots. In 2021, thanks to the internal development of our ParkingMyCar app, we extended our services to major Italian cities. Our approach to mobility and parking is global, and our goal is to offer a single solution to the user, regardless of his or her destination, so that he or she can monitor, book, pay, and stay through a single channel, ParkingMyCar. Our mission is to replicate the ParkingMyCar ecosystem in every urban context in which we operate, building an integrated and comprehensive system for drivers, citizens and tourists, bringing added value in terms of users and quality of service. By virtue of our global positioning and digital vocation, we represent a modern player capable of enhancing the digitization of the parking process, supporting managers and channeling users to the facilities we collaborate with, offering integration and connection between cities, ports and airports. ParkingMyCar is in effect a modern scale-up that identifies critical issues in the mobility world and studies digital and sustainable solutions to positively impact the community. We analyze, develop, test, launch new services, open new markets and try to scale up as fast as possible. That's what we've done for ports and airports, that's what we're doing for city parking reservations and digital payment on blue lines, that's what we're doing to provide management technology tools to facilitate the management of the parking process, that's what we're doing for the RV segment and to work on the concept of shared parking and to integrate parking and electric charging. These activities will be launched as early as 2023, while an internationalization strategy has already been planned in Spain and Germany, where from 2024 we will offer our services starting with the booking of long-stay parking
Andrea Mazzoni
Chief Commercial Officer
ParkingMyCar Italia Srl
Mattia El Aouak
Founder & CEO @ ParkingMyCar Italia Srl
15 june
18:20 - 18:40
E-Commerce Kit
Omnichannel Strategy - Presentation of a Success Story.
The opportunities and challenges of the omnichannel approach for retail companies. During the speech, we will present a success story of a large Italian company.
Sara El Kholy
Coordinator Customer Care & Operations
Gruppo Teddy
Filippo Fiori
Head of Sales
Partoo
15 june
18:20 - 18:40
Web 3
Approaching the Web3: towards new models of marketing and engagement
The video recording of this speech is not available.
Web3 and blockchain introduce new ways of data management and user profiling that profoundly innovate current marketing, community building and engagement models. From the ability to use a single account to access all web systems and manage digital assets, to building new, totally user-centric experiences, blockchain enables unprecedented cross-brand and cross-industry profiling and community interaction opportunities for brands in every sector.
Vincenzo Rana
CEO & Co-founder
KNOBS
15 june
18:20 - 18:40
Social Media Strategies
Bringing a Social Community to "Other Fields": From Online to Offline
You may not be an expert in communication, but you know how to write about soccer in an original way. Empathy and common passion create a "magical" symbiosis with the community. This could be a story about the birth of many pages that then do not find the right path and end up being swallowed up by the Web. We will tell you how we brought the love for soccer to "other fields", providing unique experiences to our followers and bringing the values of sport back to the forefront.
Andrea Dezi
Ceo
Founder at Calcio - Ultimi Romantici
15 june
18:20 - 18:40
Future of Open Innovation & VC
From Global to Local - Building a global Innovation Community
Moderated by Luca Salvatore. This panel will provide valuable insights into building a global innovation community that drives positive change.. In today's interconnected world, collaboration and knowledge sharing are key to driving innovation and solving global challenges. Our panelists will share their experiences and insights into how to build a vibrant innovation ecosystem that connects entrepreneurs, investors, and stakeholders from around the world. We'll discuss strategies for fostering collaboration across different regions and cultures, as well as the importance of creating a supportive environment for startups to thrive.
Luca Salvatore
Director SIM - Strategy Innovation and Marketing at BIP
Adam Formaneck
Startup Coach @ Startup Incubator Berlin BHT
Ilan Misano
Program Manager, Startups Growth @ Google
Tessa McIver
Head of Alumni Development MIT Enterprise Forum CEE
Jeffrey D. Abbott
Founding General Partner at Blitzscaling Ventures
15 june
18:20 - 19:00
AI for Education
AI and GenZ: Opportunities and Challenges
This topic focuses on how AI is shaping the experience of GenZ, who have grown up with technology and are the first generation to fully experience the impact of AI on their lives. It discusses the challenges and opportunities that AI brings to GenZ, including how it is changing the way they learn, work, and interact with the world around them. It also explores how AI can be used to address some of the issues that GenZ cares about, such as climate change and social justice.
Samuel Fagbamigbe
AI for Education
Tech Entrepreneur, philanthropist, Ex-TikTok
15 june
18:20 - 18:40
Green Tech
The road to Net Zero: exploring regenerative solutions for the built environment
Buildings are accountable for 39% of energy related CO2 emissions. Developing green and sustainable buildings and cities is not enough anymore. We need to quickly move to urban ecosystems based on regenerative solutions where human and nature co-evolve. This process has its foundation in the collection and use of data and on accessible digital solutions able to manage complexity at scale. Two examples at different scale will provide meaningful insights on how we to enable regenerative solutions.
Matteo Orlandi
Head of Digital Services
ARUP
15 june
18:20 - 18:40
UI & Design
Transferring the Business Model from a Product to a Service (or Vice Versa)
The video recording of this speech is not available.
We will start with two concrete questions: 1) How to validate the idea, pricing, and process of a service? 2) What is the most effective way to deliver and promote the service? There is a method that goes beyond interfaces and the products we already know: it is based on understanding user needs, co-design, iteration, and value creation. We will demonstrate that a people-centered development approach leads to the creation of desirable, profitable, and sustainable services throughout their lifecycle.
Chiara Danese
Business Designer
didardo rl
15 june
18:20 - 19:00
SEO
Roundtable: SEO&AI
An outstanding SEO panel that will introduce hot topics such as the use of AI in SEO activities and processes, the impact of chatbots and direct answers in SERPs, and the balance between AI-optimised text generation and possible spamming. The discussion will cover recent topics such as Google's Search Generative Experience announcement and offer insights into the opportunities to be seized and the potential risks associated with what is changing for SEO
Mariachiara Marsella
SEO & Digital Temporary Manager
Mariachiara Marsella
Simone Rinzivillo
CEO & Founder
Archetipo Agency
Duccio Lunari
Founder
Nucleus, Parsec
Flavio Mazzanti
CEO & Digital Strategist
Studio Samo
Marco Loguercio
Founder & CEO
FIND
Enrico Altavilla
Founder
Mindsoup
15 june
18:20 - 19:00
Ethics, Media & Information
We Make Newsletter
Newsletterati represents Italy's largest network of independent newsletters, boasting the participation of dozens of authors ranging in areas such as technology, marketing, journalism, business and philosophy. With an audience of hundreds of thousands of subscribers, the network is a point of reference for those who wish to remain constantly updated on topics of various kinds. At the WMF, some of Newsletterati's authors will bring their experience, insights and vision on the future of newsletters.
