The International Trade Fair on AI, Tech & Digital Innovation
WMF is a global platform for building the future
An accelerator of culture, education, and innovation that operates as a tool in service of society, connecting Italy and the world.
3 days, over 100 events, and a unique format that combines Expo, Education, B2B Meetings, Networking, Culture, Concerts, Shows, and Entertainment within the spaces of BolognaFiere.
People and businesses meet technology, digital and artificial intelligence to build a better future.
Join us to Listen, Make and Live the Future together!
Discover the open calls and build the WMF 2025 with us
CALL FOR SPEAKERS
Apply now and present your expertise to the international audience of professionals, companies, and institutions gathering at BolognaFiere from June 4th to 6th. The call closes on March 27th.
Apply for the 13th edition of the largest International Startup Competition and become part of the global innovation ecosystem at WMF. Over 3,000 innovation stakeholders in 2024. The call closes on April 11th.
In the last edition, there were over 700 exhibitors, startups, investment funds, companies, and much more: WMF showcases the best of global innovation! Book your stand and ensure the top visibility.
Participate in the premier international event for Artificial Intelligence, the AI Global Summit! Industry experts and company from around the world, innovative tools, and much more!
From June 4th to 6th, WMF - We Make Future, the International Fair on Artificial Intelligence, Technology, and Digital Innovation, arrives at BolognaFiere, with over 100 educational, business, and entertainment events.
The first 42 training stages out of more than 90, and the first speakers who will be at WMF 2025, are now available. Each stage will be a vertical event on topics such as Artificial Intelligence, applied to various industries, Coding, Social Media, Advertising, E-commerce, Brand, Content Creators, and much more. Find out more on the dedicated program page.
Each day will follow the general schedule below:
Accreditation starts at 8:30 AM
Closing of activities for the first two days at 8:00 PM
Note: New speakers and stages will be announced soon. Additionally, the training program is still being developed and may be subject to changes.
In the following stage, industry experts will reveal the strategies to engage the audience of the future. An opportunity to explore the latest trends, from AI to personalization, and create content that resonates within the evolving digital landscape.
Generative AI
In this stage, we will explore the frontiers of Generative AI, combining artificial intelligence and creativity in a rapidly evolving field. Through expert speeches, we will discover how generative AI is shaping the future of content marketing, branding, and digital communication.
AI Plenary
The AI Plenary Stage is the key reference point for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, it will delve into technological advancements, strategic applications, and the impact of AI across various industries. A space to explore the potential of this revolution and the challenges ahead, bridging innovation, ethics, and digital transformation.
Social Media Strategies
The Social Media Strategies Stage offers in-depth training on the most effective strategies to optimize social media presence. It covers techniques for analyzing and improving performance, creating impactful content, and leveraging the latest trends to maximize engagement. A valuable opportunity to explore best practices, dive into successful case studies, and gain insights into the ever-evolving landscape of digital marketing.
Digital Strategy
In this stage, experts will reveal the strategies to successfully navigate the digital future. An exploration of the latest trends, from AI to automation, to create effective action plans and achieve business goals. We will learn to develop integrated and innovative digital strategies that drive growth and innovation.
Data Analytics
In the digital landscape, data is the driving force behind innovation. This stage is dedicated to the most advanced methodologies for data analysis, modeling, and management, with a focus on predictive analytics, process automation, and the use of artificial intelligence. Industry experts will explore tools and strategies for transforming data into strategic insights, enhancing decision-making precision and improving the effectiveness of business strategies.
AI & Marketing
In this stage, experts will reveal how artificial intelligence is revolutionizing marketing. An exploration of concrete use cases, from automation to predictive personalization, to create ultra-performing campaigns and use AI tools to drive business growth.
Brand
In this stage, strategies for building strong and relevant brand identities for the future will be explored. An immersion into the latest trends, from sustainability to user experience, to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.
Advertising
The Advertising Stage is dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts will analyze innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.
Social Adv
In this stage, experts will reveal the strategies to maximize the impact of social media advertising campaigns. An immersion in the latest trends, from automation to AI, to optimize targeting, budget, and results.
Machine Learning
The Machine Learning Stage delves into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts will explore the latest innovations, from predictive models to generative AI, as well as algorithm optimization and data interpretability. A unique opportunity to discover how machine learning is transforming industries, research, and business.
SEO
This stage is dedicated to the most effective SEO strategies, essential for boosting visibility and ranking on search engines. From technical optimization to valuable content, link building, and search algorithms, industry experts will dive into best practices for improving online performance. A valuable opportunity to discover tools, trends, and advanced techniques for climbing and maintaining the top of organic search results.
E-Commerce & Retail
The E-commerce & Retail Stage is dedicated to the most effective strategies for optimizing sales. It explores innovations in digital marketing, cutting-edge technological solutions, and best practices to enhance the customer experience. A unique opportunity to discover emerging trends and the most relevant integrations, guided by insights from industry experts.
In partnership with
AI Agents
AI Agents are reshaping the future of business, revolutionizing human-machine interaction. This stage explores their most advanced applications, from intelligent automation to sophisticated conversational interfaces and autonomous decision-making models. Strategies, best practices, and real-world examples will provide insights into how these systems are optimizing processes, reducing costs, and unlocking new opportunities for business innovation.
Tourism
The Tourism Stage explores the innovations and strategies that are redefining the tourism sector in the digital age. From the use of artificial intelligence to the personalization of travel experiences, to the new frontiers of destination marketing, industry experts will share tools and best practices to attract, engage, and retain travelers. A unique opportunity to discover how technology and creativity are transforming the world of tourism.
Influencer Marketing
In this stage, experts will reveal the strategies to build authentic and impactful partnerships. An exploration of the latest trends, from micro-influencers to emerging platforms, to create campaigns that generate trust and concrete results.
Video & Voice
In this stage, experts will reveal the strategies to master the new languages of communication. An immersion in cutting-edge video techniques, effective video marketing, and the art of podcasting, to create engaging content and build successful brands by constructing multimedia narratives that capture attention and generate impact.
Content Creators
The Content Creators Stage brings the leading figures of content creation to the forefront, exploring trends, strategies, and tools for creating successful content. Through interviews, panels, and live performances, creators, experts, and communities will discuss storytelling, monetization, and digital innovation. A dynamic space to dive into the evolution of the industry and uncover new opportunities in the world of social media and digital platforms.
Mainstage
The Mainstage is the central stage of WMF - We Make Future, hosting a dynamic mix of talks, panels, and round tables on future trends, as well as entertainment, exclusive product and service launches, interviews, and discussions on high-impact social innovation. But the Mainstage is much more than that. It is the symbolic meeting point for the WMF Community, where, over three days, key players from various industries come together to shape a better, more inclusive, and sustainable future. The program is still under development and may be subject to changes and updates.
VC & Open Innovation
This program highlights the value of collaboration among key players in Open Innovation. Attendees will have the opportunity to join roundtables, masterclasses, and pitch sessions. On this international stage, selected startup founders will present their innovative ideas to entrepreneurs, investors, and stakeholders. Discover the latest investment trends, Open Innovation strategies, and the secrets behind the most successful ventures.
Impact to Business
This stage will allow you to discover how companies and communities can work together to contribute to improving the attractiveness and competitiveness of our territory by designing actions with a positive impact.
Startup
In this stage, startups and entrepreneurs will present their most innovative projects in the digital and tech fields. An opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.
Tech for Business
In this stage, we will explore how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we will discover how to optimize processes, improve productivity, and create new business opportunities.
Entrepreneurship
In this stage, experts and successful startups will share the strategies to launch and grow innovative businesses. An immersion in the latest trends, from lean startup to growth hacking, to transform ideas into successful realities with the aim of inspiring and providing the tools to navigate the constantly evolving entrepreneurial landscape.
Cybersecurity
The Cybersecurity Stage delves into the challenges and strategies for protecting data, infrastructures, and digital systems from cyber threats. Through expert talks, topics such as network security, privacy protection, defense against cyber threats, and risk management will be explored. A valuable opportunity to dive into best practices and discover advanced technologies to ensure security in the digital world.
Coding Backend
This stage is dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures will be covered. Industry experts will guide the analysis of tools and methodologies to build high-performing, resilient systems that are ready for the future of digital innovation.
E-sports & Gaming
In this stage, we will explore the evolution of the gaming, esports, and entertainment world. From new business models to immersive technologies, we will analyze the trends that will shape the future of the industry that connects millions of people worldwide.
Social Inclusion
This stage explores strategies and initiatives to make the digital world and the workplace more accessible, fair, and inclusive. Through case studies, best practices, and real-world experiences, industry experts will analyze topics such as diversity, technological accessibility, and social inclusion. A valuable opportunity to understand how innovation and responsibility can create more open and participatory environments for everyone.
Work, HR & Digital Skills
This stage explores the transformations in human resources and digital skills, analyzing the challenges and opportunities in a constantly evolving market. Industry experts will share insights on emerging trends, from upskilling to talent acquisition strategies, offering a glimpse into future professional scenarios and the key competencies needed to stay competitive.
Media & Journalism
In this stage, experts will explore the new frontiers of information in the digital age. An analysis of emerging trends, from AI to immersive journalism, to understand the future of storytelling and communication. We will learn tools and strategies to navigate the constantly evolving media landscape, maintaining the integrity and impact of journalism.
Future of Legal Tech
The Legal Tech Stage explores the evolution of law in the digital age, examining the role of technology in regulation, privacy, and data management. Industry experts will delve into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. A unique opportunity to understand how digital transformation is reshaping the legal landscape and the legal professions.
Ethics & AI
Artificial intelligence is not just a technological revolution, but a shift that redefines the relationship between humans, society, and machines. This stage delves into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, the challenges and opportunities will be analyzed to build a more equitable, inclusive, and conscious digital future.
Book Presentation
In this stage, visionary authors will present their books on digital innovation, social innovation, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
AI 4 Health
In this stage, in partnership with Fondazione Gimbe, experts will explore the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we will discover how AI is transforming care and well-being. The goal: to understand the potential and challenges of AI in healthcare, for a future where technology and health integrate for the good of humanity.
UX & UI
The UX & UI Stage, powered by Architecta, is dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design will be explored, with insights from industry experts. A valuable opportunity to discover tools and methodologies for creating intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
In partnership with
Coding Frontend
This stage is dedicated to the technologies and best practices for front-end development, with a focus on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies for creating intuitive and high-performing interfaces will be explored. Industry experts will share advanced techniques for developing innovative digital products, optimized for all devices and aligned with user needs.
AI Solutions
In this stage, companies will present their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, discover how AI is transforming diverse sectors. An opportunity to connect supply and demand, exploring the latest frontiers of artificial intelligence applied to business.
Tech for No Profit
In this stage, we will explore how technology can amplify the impact of non-profit organizations. From digital innovation to data analysis, we will discover the tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions, for a stronger and more resilient non-profit sector.
Climate Change
In this stage, in partnership with ECCO Think Tank, experts will explore technological solutions to address the climate crisis. From renewable energy to the circular economy, we will discover how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
In partnership with
GovTech
The GovTech stage will be an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies will be discussed, with the aim of outlining the guidelines for the digital future.
Arena - Debate for Future
On this stage, experts and visionaries will engage in passionate debates about the possible futures of different sectors. An opportunity to explore new scenarios, compare innovative ideas, and stimulate critical thinking. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.
There are no sessions in the selected stage on this day.
Session for 04 june
01 january
Machine Learning
Agents are coming: Software Development in the age of AI
Software development is undergoing a transformative shift with the advent of intelligent agents. These agents, powered by advanced machine learning algorithms, are revolutionizing the way developers create, test, and deploy software. By automating repetitive tasks, enhancing code quality, and providing predictive insights, AI agents are enabling developers to focus on innovation and complex problem-solving, ultimately accelerating the software development lifecycle.
Alessandro Vozza
Ambassador & Platform Advocate
CNCF
01 january
Social Inclusion
APP Vite Vere (Title Soon Online)
Guido Marangoni
Founder
Vite Vere APP
01 january
Brand
Title Soon Online
Erika Mameli
Creative Director
Together
01 january
Cybersecurity
Telecommunication and AI interplay: the future of computing
The talk will provide an overview of the current interplay between AI and telecom, and the future evolution toward 6G, integrating communication and computation systems. The speaker will put emphasis on key technologies that can be coupled with AI, like edge computing and quantum, as key enablers already present today, and that can have huge impact on future systems.
Head of Automation Development of Technological Processes
Kness
04 june
GovTech
Title Soon Online
Anna Ascani
Vicepresidente
Camera dei deputati
04 june
00:00 - 00:00
GovTech
Title Soon Online
Matteo Lepore
Sindaco
Comune di Bologna
04 june
VC & Open Innovation
Soon Online
Carlos Rivis
Head of External Innovation
Innovation Discovery
04 june
VC & Open Innovation
Soon Online
Hadeel Reyad
beIN Media Group
Producer & Journalist
04 june
VC & Open Innovation
Soon Online
Ramanan Ramanathan
Chairperson National Expert Advisory Council
Government of India
04 june
VC & Open Innovation
Soon Online
Grace Park
CEO
Nuleep
04 june
Tech for Business
Speeches soon online
Program in progress! Check back for updates
04 june
VC & Open Innovation
Soon Online
Aymen Mohib
Director of Strategy
Invest Qatar
04 june
Book Presentation
Speeches soon online
Program in progress! Check back for updates
04 june
VC & Open Innovation
Soon Online
Manu Iyer
Co-founder & General Partner
Bluehill.vc
04 june
VC & Open Innovation
Soon Online
Monica Gupta
Co-founder
Earlyseed Ventures
04 june
AI Solutions
Speeches soon online
Program in progress! Check back for updates
04 june
VC & Open Innovation
Soon Online
Dominik Dlugosz
Partner
Innovation Nest
04 june
VC & Open Innovation
Soon Online
Florin Catalin
Operations Director
Silicon Allee
04 june
VC & Open Innovation
Soon Online
Gilad Carni
Director
Maverick Ventures
04 june
VC & Open Innovation
Soon Online
Imtiyaz Basharat
Early Stage VC Investor
Heartfelt
04 june
Startup
Speeches soon online
Program in progress! Check back for updates
04 june
Content Creators
Perchè non parli mai di Gaza? | Riflessioni non politiche sulla responsabilità sociale dei content creator
Alessio De Santa
Content Creator
04 june
Mainstage
Live Performance
04 june
Mainstage
Opening Ceremony WMF 2025
Surprise Guest
04 june
Mainstage
AI for Space Economy
ESA
04 june
Mainstage
SpaceAI: due rivoluzioni in una
Simonetta Di Pippo
Direttrice SEE
SDA Bocconi School of Management
04 june
Mainstage
European Innovation Policies
Michiel Scheffer
President of the Board of the European Innovation Council | European Commission
04 june
Mainstage
Title Soon Online!
Federico Faggin
Physicist & Microchip Inventor
04 june
Mainstage
Microsoft
04 june
Mainstage
Surprise Guest
04 june
Mainstage
CINECA
04 june
Mainstage
Title Soon Online!
S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI
04 june
Mainstage
War Journalism
Plestia Alaquad
Journalist
04 june
Mainstage
Title Soon Online!
Pablo Trincia
Podcaster, Storyteller & Journalist
04 june
Mainstage
Title Soon Online!
Gianfranco Zola
Sport Executive, former football player & coach
04 june
Mainstage
Diritti digitali: la nuova frontiera dell'inclusività
Cathy La Torre
CEO & Avvocata
Wild Side Human First - Legali Associate
04 june
Mainstage
The WMF Innovation Awards
04 june
Mainstage
Yamaha Music Innovation
04 june
Mainstage
International Business Ecosystem: Global Players Shaping Investments in Startups and Tech
WMF - We Make Future
04 june
Mainstage
Closing Session
Day 1
04 june
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
04 june
AI Plenary
Key trends in AI and how the space is evolving
Nestor Maslej
Research Manager
Stanford HAI
04 june
Social Media Strategies
The State of Social in 2025 and the Future of Online Engagement: a geeky conversation with Matt Navarra
Social media is evolving fast—TikTok bans, the rise of the Fediverse, AI-driven content, and shifting short-form video trends are redefining engagement. Matt Navarra breaks down the biggest industry shifts and what they mean for brands, creators, and marketers.This session includes a live Q&A, where Matt will also share insights on building a personal brand, growing Geekout to 30K+ subscribers, and career tips for social media pros.What you’ll learn:The impact of TikTok bans & decentralised platformsAI’s role in content & engagementThe future of short-form video & social commerceHow to grow your brand & audience in a changing landscapeJoin the conversation—ask questions and get ahead of the trends!
Matt Navarra
Social Media Consultant & Industry Analyst
Matt Navarra Media Ltd
04 june
Social Inclusion
Ha ancora senso lavorare sulle parole?
In un momento come quello attuale, in cui le politiche di DE&I sembrano essere cadute in disgrazia, ha ancora senso lavorare sulle parole? La risposta è sì, e il senso va ben oltre le contingenze socioculturali o politiche.
Vera Gheno
Sociolinguista
04 june
UX & UI
Title Soon Online
Riccardo Cambò
Senior Product Designer & Founder
Caffè Design
04 june
Machine Learning
The Memory Wall in AI - A Crisis we must solve
The evolution of AI has largely been shaped by advancements in compute power. However, an equally critical factor—memory—has emerged as a defining bottleneck for the next generation of AI infrastructure. While GPUs and TPUs have seen exponential improvements in FLOPS, memory bandwidth and capacity have struggled to keep pace. Today, training and inference at scale are constrained as much by memory limitations as by compute. The financial implications are staggering: High-Bandwidth Memory (HBM) now costs nearly as much as compute, and memory bandwidth is one of the leading constraints in large-scale AI deployments. The infrastructure of tomorrow must be designed with memory as a first-class consideration. This keynote explores the increasing role of memory in AI workloads, real-world examples of memory bottlenecks, and strategies for designing AI infrastructure that balances compute and memory effectively.
Tejas Chopra
Senior Engineer
Netflix
04 june
Tourism
The Hitchhiker's Guide to AI-Powered Tourism
In a world where artificial intelligence is transforming every industry, tourism is no exception. This speech explores how AI can be harnessed to create a more sustainable and enriching experience for three key stakeholders: travelers, operators, and destinations. From the traveler’s perspective, AI-driven tools like personalized recommendations and real-time translation apps promise more customized, seamless journeys, making it easier to navigate and explore the world. For operators, AI can streamline operations, enhance customer service, and optimize marketing efforts to drive profitability. Lastly, from the destination’s viewpoint, AI can help manage visitor flow, protect cultural and natural assets, and promote sustainable tourism that benefits local communities. Through these lenses, the speech will outline how AI holds the potential to reshape tourism, ensuring it remains both economically viable and environmentally sustainable.
Mirko Lalli
CEO & Founder
The Data Appeal Company SPA
04 june
Future of Legal Tech
Artificial Intelligence and Corporate Welfare: Balancing Innovation and Personal Data Protection
We will explore how AI and Corporate Wellbeing can become strategic tools within companies. The adoption of Artificial Intelligence in the field of corporate welfare indeed opens up new perspectives for personalizing and optimizing the services offered to employees. Advanced algorithms can automate the management of benefits, allowances, and wellbeing programs, ensuring greater efficiency and inclusiveness. However, implementing AI solutions requires a careful balance between technological innovation and the protection of the privacy of workers and users in general, especially in light of the growing regulatory framework regarding personal data protection and the European Regulation on Artificial Intelligence. The challenge lies in combining the benefits of automation with the respect for fundamental rights even within the realm of corporate welfare.
Nicole Monte
New Technology Lawyer & Salary Partner
42LF società tra avvocati
Enrico Cestari
Chief Technology Officer
Jointly
04 june
Content Marketing
Cosa rende davvero memorabile un contenuto?
Negli ultimi dieci anni, la produzione di contenuti ha subito una trasformazione radicale: siamo passati dalla creazione di video pensati per le persone alla produzione di contenuti ottimizzati per gli algoritmi. Oggi, piattaforme e intelligenza artificiale influenzano ogni aspetto della comunicazione, portando brand e agenzie a sacrificare qualità e valore in favore di metriche di performance immediate. In questo intervento esploreremo il delicato equilibrio tra creatività, tecnologia e strategia, rispondendo a una domanda cruciale: cosa rende davvero memorabile un contenuto? Discuteremo di come tornare a un content marketing basato su un valore reale per l'utente, capace di creare impatto e connessione, senza cedere alle logiche effimere dell'engagement fine a sé stesso. Questo speech è pensato per marketer, brand manager e content creator che vogliono ripensare le proprie strategie di contenuto, riscoprendo il valore della creatività e della narrazione autentica in un’era dominata dai dati. Attraverso esempi concreti, insight di settore e una riflessione etica, scopriremo come progettare contenuti che lasciano un segno, andando oltre le vanity metrics.
Niccolò Di Vito
Creative Director
Brief
04 june
E-Commerce & Retail
Title Soon Online
Stefano Salvadori
CEO - Art Director
Idemweb srl
04 june
AI Plenary
Title Soon Online
Monica Orsino
Sn Learning & Development Manager
Microsoft
04 june
Social Media Strategies
Social Media & AI (Title Soon Online)
Veronica Gentili
Social Media Expert
04 june
UX & UI
Growing strategic design in your organisation: Design leaders in the making
Marzia Arico
Design Leadership Expert
Design Mavericks
04 june
Machine Learning
Architettura open-source per applicazioni GenAI
Un chatbot AI su misura, che conosce esattamente ciò di cui avete bisogno perché è addestrato sui vostri dati. Abbiamo implementato MiniPilot, ed è open-source. MiniPilot non è solo un’applicazione, è un’architettura potente per costruire chatbot AI personalizzati. Combina la velocità di Redis per il retrieval vettoriale con la potenza di modelli come ChatGPT, creando un sistema scalabile, veloce e facile da usare. AI generativa e Redis stanno rivoluzionando il knowledge management, e MiniPilot è al centro di questa evoluzione.
Luigi Fugaro
Senior Field Engineer
Redis
Mirko Ortensi
Product Manager Developer Experience (DevEx)
Redis
04 june
Future of Legal Tech
Prompt Rights
Can a prompt be patented? There is a market for prompts and an emerging profession—prompt engineering—that is increasingly in demand, leading to the need to protect them, use them exclusively, or license them. In this speech, starting from concrete cases, we will delve into the aspects and unresolved challenges related to the intellectual property protection of prompts, seeking to answer important questions: What kind of protection is possible? What are the characteristics that make a prompt eligible for protection? Does protecting a prompt also protect the associated work created?
Laura Turini
Journalist, Patent and Trademark Attorney & Founder
Turini Group
04 june
Advertising
Title Soon Online
Liam Wade
Director of Performance
Impression
04 june
Cybersecurity
Title Soon Online
Belal Khaled Al-Hafnawi
Technology and Digital Transformation Leader
TRC-Jordan
04 june
Content Marketing
Le rubriche non sono format
Tutti parlano di rubriche, format, strategie di contenuto. Ma siamo sicuri di sapere davvero di cosa stiamo parlando? Le rubriche non sono format, e questa confusione rischia di affossare anche le idee più brillanti. In questo speech ti porterò dietro le quinte del mondo dei contenuti digitali anche per l'advertising per svelare cosa significa davvero progettare messaggi che funzionano. Non è questione di trend o piattaforme: è questione di visione.
Melania Tacchella
Content Strategist & Creator
TWOW
04 june
Brand
Woke is dead?
Paolo Iabichino
Copywriter & Creative Director
04 june
AI Plenary
Title Soon Online
Massimo Chiriatti
CTO
Lenovo
04 june
Future of Legal Tech
AI and Credit Scoring: A Challenging Journey Through Privacy Regulations, the Protection of Intellectual Property Rights, and Fundamental Rights
One of the favored areas for the use of artificial intelligence systems is the financial sector, particularly in the evaluation of creditworthiness, given the speed and precision these systems can offer in analysis. On the other hand, this use has several legal implications, including: 1) the use of personal data, including sensitive data, through automated decision-making processes governed by Article 22 of EU Regulation 2016/679 (“GDPR”); 2) compliance with the requirements set by Regulation (EU) 2024/1689 (“AI Act”), which categorizes credit scoring systems as “high-risk” systems that, in addition to the specific rules imposed on high-risk systems, must undergo a Fundamental Rights Impact Assessment. Both the GDPR and the AI Act reiterate the need to adhere to a general principle of transparency, including in terms of the traceability and explainability of the algorithm underlying the artificial intelligence system. Credit scoring systems have also recently attracted interest from the jurisprudence of the European Court of Justice, both with regard to the scope of application of Article 22 GDPR and, in particular, concerning the delicate balance between the right to transparency (understood as the right of data subjects/users to obtain meaningful information about the algorithm underlying the credit scoring system) and the protection of trade secrets related to the artificial intelligence system. This remains an open question, the complexity of which is expected to intensify in light of the increasing sophistication of artificial intelligence algorithms, making it ever more difficult to provide comprehensible explanations to users.
Giulia Iozzia
Senior Associate
Studio Legale Cappelli Riolo Calderaro Crisostomo Del Din & Partners
04 june
Social Media Strategies
How AI is Transforming YouTube in 2025: What Creators (and Viewers) Need to Know
AI is drastically reshaping YouTube's landscape in 2025, with talking head videos suffering as barriers to entry plummet. Script writing that once took two days now takes just one hour with AI like Claude, flooding the market with high-quality content. Soon, AI avatars will become indistinguishable from humans, enabling creators to produce thousands of videos daily. In this presentation, Mike Dee gives actionable tips on how creators can pivot to survive this unprecedented transformation and how viewers can spot the difference between authentic human content and AI-generated videos before it becomes much harder!
Mike Dee
CEO
Playstack
04 june
Content Marketing
Questione di format - lo storytelling oltre il contenuto
Raccontare storie, oggi, non è più solo questione di contenuto, ma anche e soprattutto questione di format. Vince chi inventa i format più interessanti, e per crearli oggi ci vogliono creatività, conoscenza delle piattaforme social, abilità di storytelling. La comunicazione è una materia sempre più correlata all’intrattenimento, ecco perché bisogna saper scrivere format per i brand. Format che sappiano valorizzarne la proposition e che sappiano essere coinvolgenti come una serie TV, una canzone, un talk di intrattenimento. In questo speech si parlerà di come nasce un video podcast per un brand, delle aziende che portano i loro format live (ad esempio in teatro), dello storytelling in store o fuori dallo stadio (Heinz). Ma anche di eventi, libri che nascono per raccontare una azienda, campagne UGC che coinvolgono creator e brand. Dopo aver visto esempi che vengono da lontano - sapevate che funiculì funicolà è stato uno dei primi "branded content" della storia - vedremo case study che hanno rivoluzionato settori apparentemente immutabili (la Kings League ha cambiato il calcio, il Fantasanremo ha inserito la gamification nella musica) e impareremo come si scrive un format, dall’idea alla execution. Allego una bozza di presentazione in bassa per rendere l'idea.
Cristiano Carriero
Founder
La Content
04 june
Cybersecurity
Il mio fornitore? E’ bravo, ma ha 6 in Cybercondotta
Gli attachi cibernetici arrivano in gran parte dalla supply chain. Indipendentemente dal fatto che siate piccoli o grandi fornitori, per lavorare nelle medie/grandi imprese nazionali ed estere, la selezione del fornitore passa anche da una valutazione del rischio cyber, sempre più spinta da normative europee che richiedono la misurazione e verifica della resilienza cyber della terze parti. Ma non finisce qui: il rating finanziario sarà sempre più influenzato dal rating Cyber. L'intervento ha l'obiettivo di illustrare nel dettaglio lo scenario appena descritto e di spiegare come avvengono questi controlli che non saranno una tantum ma un "continuous monitoring" per tutta la durata dei contratti.
Stefano Fratepietro
CEO
Cyberating Srl
04 june
Machine Learning
Title Soon Online
Matteo Pulcrano
Senior Backend Developer
Humans.Tech
04 june
Brand
More speeches soon online
Program in progress! Check back for updates
04 june
Content Creators
More speeches soon online
Program in progress! Check back for updates
04 june
AI Plenary
AI is your Lamborghini, but you forgot to take driving lessons
Edward Frank Morris
CEO & Lead Prompt Engineer
Enigmatica
04 june
Machine Learning
More speeches soon online
Program in progress! Check back for updates
04 june
Future of Legal Tech
More speeches soon online
Program in progress! Check back for updates
04 june
Advertising
Title Soon Online
Yoann Ferrand
Fractional Head of PPC / Founder
Adellus
04 june
Content Marketing
More speeches soon online
Program in progress! Check back for updates
04 june
E-Commerce & Retail
More speeches soon online
Program in progress! Check back for updates
04 june
UX & UI
More speeches soon online
Program in progress! Check back for updates
04 june
Tourism
More speeches soon online
Program in progress! Check back for updates
04 june
Social Inclusion
More speeches soon online
Program in progress! Check back for updates
04 june
AI Plenary
More speeches soon online
Program in progress! Check back for updates
04 june
Social Media Strategies
More speeches soon online
Program in progress! Check back for updates
04 june
GovTech
More speeches soon online
Program in progress! Check back for updates
04 june
VC & Open Innovation
More speeches soon online
Program in progress! Check back for updates
04 june
Arena - Debate for Future
Debates coming soon
Program in progress! Check back for updates
04 june
Advertising
More speeches soon online
Program in progress! Check back for updates
Session for 05 june
01 january
Coding Backend
Title Soon Online
Cristian Belli
Team Lead & Backend Lead
HumansTech
01 january
Work, HR & Digital Skills
More speeches soon online
Program in progress! Check back for updates
05 june
Content Creators
Divulgare tra scienza e creatività: quando i social diventano strumenti di conoscenza
Un’intervista a Greta Galli, creator e divulgatrice, per scoprire come unisce creatività e competenze scientifiche per raccontare la scienza online. Un viaggio tra nuovi linguaggi, community digitali e il ruolo della divulgazione nel mondo contemporaneo.
Greta Galli
Content Creator
05 june
VC & Open Innovation
Soon online
To be announced
05 june
Startup
Speeches soon online
Program in progress! Check back for updates
05 june
AI & Marketing
Soon online
To be announced
05 june
Tech for Business
Speeches soon online
Program in progress! Check back for updates
05 june
AI Solutions
Soon online
To be announced
05 june
Climate Change
Speeches soon online
Program in progress! Check back for updates
05 june
GovTech
Soon online
To be announced
05 june
GovTech
Soon online
To be announced
05 june
VC & Open Innovation
Soon Online
Francesca Rossi
CEO
Sir Fred Group
05 june
VC & Open Innovation
Soon Online
Albert Morro
Principal
Criteria Venture Tech
05 june
VC & Open Innovation
Soon Online
Giorgio Ciron
Director
InnovUp
05 june
VC & Open Innovation
Soon Online
Francesco Cerruti
Director
Italian Tech Alliance
05 june
VC & Open Innovation
Soon Online
Marco D'Angelo
beeco
CEO
05 june
VC & Open Innovation
Soon Online
Claire Zhang
Vice President
InteBridge
Xinru Liu
Director of Innovation Ecosystem Partneships
InteBridge
05 june
GovTech
Title Soon Online
Paolo Micozzi
Ministero Università e Ricerca
Dirigente
05 june
VC & Open Innovation
Soon Online
Alex Golod
Angel Investor
One Way
05 june
VC & Open Innovation
Soon Online
Scott Yusuke Sugine
Yamaha Music Innovations
President & CEO
05 june
VC & Open Innovation
Soon Online
Leonard Burger
Lenvi
Senior Product Marketing Manager
05 june
GovTech
Title Soon Online
Davide Casaleggio
CEO & Partner
Casaleggio Associati
05 june
VC & Open Innovation
Soon Online
Alicia Hanf
LG Nova
Head of Institutional Ecosystem Partnerships
05 june
VC & Open Innovation
Soon Online
Pavel Ezekiev
Neo Ventures
05 june
VC & Open Innovation
Soon Online
Gianluca Galliani
Board Member & Co-Owner
Noisefeed
05 june
VC & Open Innovation
Soon Online
Todor Mladenov
Executive Director
Sofia Tech Park
05 june
VC & Open Innovation
Soon Online
Garima Ujjaina
Innovation Consultant
Government of India
05 june
GovTech
Title Soon Online
Bruno Frattasi
Direttore Generale
ACN - Agenzia per la Cybersicurezza Nazionale
05 june
00:00 - 00:00
GovTech
Title Soon Online
Francesco Ubertini
President
CINECA
05 june
VC & Open Innovation
Soon Online
Vijay Sivaram
Vijay Sivaram
Founder & CEO
Quess
05 june
Generative AI
Speeches soon online
Program in progress! Check back for updates
05 june
VC & Open Innovation
Soon Online
Rafał Roszak
Board Member
YouNick Capital
05 june
VC & Open Innovation
Soon Online
John Ramey
Entrepreneur & Tech Innovator
05 june
VC & Open Innovation
Soon Online
Tomasz Poninski
Managing Partner
Montis Capital
05 june
Book Presentation
Speeches soon online
Program in progress! Check back for updates
05 june
VC & Open Innovation
Soon Online
Taylor McPortland
ScaleHealth
CEO
05 june
VC & Open Innovation
Soon Online
Annagiulia Marcandella
VC Investor
Delivery Hero Ventures
05 june
AI 4 Health
Speeches soon online
Program in progress! Check back for updates
05 june
VC & Open Innovation
Soon Online
Gema Gerelsaikhan
Managing Partner
Exponential Zaisan Partners
05 june
VC & Open Innovation
Soon Online
Admir Berbiu
Senior Innovation Specialist
Żabka Group
05 june
Mainstage
Live Performance
05 june
Mainstage
Opening Ceremony
Day 2
05 june
Mainstage
Netflix
05 june
Mainstage
Title Soon Online!
Enrico Mentana
Journalist and Director
La7
05 june
Mainstage
AI for Automotive
Luc Julia
Co-creator Siri, CSO @Renault Group
05 june
Mainstage
WMF Innovation Awards: Innovative Country of the Year
WMF - We Make Future
05 june
Mainstage
Title Soon Online!
Valeria Sandei
CEO
Almawave
05 june
Mainstage
Surprise Guest
05 june
Mainstage
Innovation policy making
Alan Friedman
Journalist & Writer
05 june
Mainstage
Title Soon Online!
Alicia Hanf
Head of Institutional Ecosystem Partnerships LG NOVA, LG Electronics
05 june
Mainstage
EIT Digital
05 june
Mainstage
AI & Robotics
Giorgio Metta
Scientific Director - IIT Italian Institute of Technology
05 june
Mainstage
How to improve IT Ops with AI
Andreas Horn
Head of AIOps
IBM
05 june
Mainstage
Title Soon Online!
Carlo Lucarelli
05 june
Mainstage
Klarna
05 june
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
05 june
Mainstage
Closing Session
Day 2
05 june
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
05 june
Mainstage
Ticket solo su www.ticketone.it
05 june
Arena - Debate for Future
La fabbrica delle Fake News
Giorgio Taverniti
Tech Educator
Search On Media Group
Davide Casaleggio
CEO & Partner
Casaleggio Associati
David Puente
Giornalista fact-checker, Vicedirettore
OPEN
Alessandro Orlowsky
Esperto di propaganda online & Founder
Metatron Analytics
Alan Friedman
Giornalista, scrittore e conduttore TV
05 june
E-Commerce & Retail
AI Commerce (Title Soon Online)
Davide Casaleggio
CEO & Partner
Casaleggio Associati
05 june
AI Plenary
Title Soon Online
Mara Pometti
Global Director AI & Data Strategy
Mastercard
05 june
Data Analytics
Server-Side Tracking: The Key to Accurate Data & Better Marketing
Server-side tracking is transforming digital marketing by providing reliable, precise data collection directly from servers. Discover how shifting to server-side solutions boosts data accuracy, enhances user privacy, and significantly improves your marketing performance.
Denis Golubovskyi
Founder
Stape
05 june
Work, HR & Digital Skills
Miro AI: l'integrazione perfetta dell'AI nella collaborazione professionale
Miro è una piattaforma di collaborazione visuale tra le prime ad integrare in modo estremamente flessibile l'intelligenza artificiale generativa. Attraverso questa integrazione, è possibili utilizzare tutti i dati presenti nelle board collaborative come elementi di contesto per le elaborazioni basate sull'intelligenza artificiale. E questo rende estremamente produttiva le sessioni di confronto e condivisione, abilitando nuove forme di collaborazione professionale. Con Miro AI è possibile ottenere, ad esempio, feedback sui piani di marketing, nuove idee di business partendo da una bozza di strategia, ottenere idee di prototipi grafici di siti e app mobile, sintetizzare le opinioni espresse dal team durante un confronto online, e molto altro.
Mauro Lupi
Senior Digital Business Consultant & Educator
05 june
Advertising
Title Soon Online
Gianluca Binelli
CEO Southern Europe
Precis
05 june
SEO
Stato dell'arte su SEO e motori di ricerca generativi
Man mano che escono notizie, pareri, studi, statistiche sulla SEO per i motori di ricerca generativi (ChatGPT, Perplexity, Gemini, CoPilot etc.) e sul futuro della Search, sto raccogliendo le informazioni e le sto raccontando ai nostri clienti. Ne viene fuori una presentazione che tocca tutti i principali contributi al tema e che si sta aggiornando di settimana in settimana.
Duccio Lunari
Founder & CEO
Nucleus
05 june
SEO
SEO-friendly store locator: massimizza il successo locale
In questo speech condividerò le best practice per creare uno store locator SEO-friendly, con una struttura organizzata, landing page ottimizzate, e una navigazione gerarchica efficace. Analizzerò l'importanza di intercettare keyword locali strategiche, implementare correttamente i dati strutturati, ottimizzare meta e contenuti e soprattutto fornire informazioni utili e aggiornate ai propri clienti. Mostrerò anche esempi pratici di errori comuni e come evitarli per raggiungere la propria audience locale in modo mirato ed efficace.
Pamela Gacioppo
Freelancer
Canva
05 june
Work, HR & Digital Skills
AI Reskilling: Top 10 AI/GenAI Job Roles
The question should not be -'Will AI take away my jobs?' It should be rather- 'Will you allow AI to take away your jobs?' Believe it or not but AI / GenAI is going to impact your jobs in three ways: 1. Peripheral Impact (minor changes to job description) 2. Core Impact (massive changes redefine the description) 3. Complete Replacement (make your job obsolete). Regardless of whichever category you belong to, it is super important to reskill to survive the AI onslaught. This presentation will highlight the top 10 new AI/GenAI job roles that will be in high demand in future, how to identify which one matches your fortitude, and what steps one should take in developing the necessary skills and competencies to execute them successfully.
Amit Prabhu
Data & AI Lead
Accenture
05 june
AI Plenary
Title Soon Online
J. Mark Bishop
Scientific Advisor
FACT360
05 june
Advertising
Title Soon Online
Alex van de pol
Owner / PPC Consultant
05 june
SEO
AI, SEO e linee guida dei Quality Raters: un paradigma strategico basato sulla matrice di Hasenauer
Le Linee guida dei Quality Raters di Google sono la principale risorsa ufficiale che abbiamo a disposizione per comprendere i criteri che regolano la valutazione della qualità dei contenuti. Ma come possiamo integrare queste linee guida con l'intelligenza artificiale e modelli decisionali come la matrice di Hasenauer per creare strategie SEO innovative e data-driven? In questo intervento vedremo insieme come i principi contenuti nelle Linee guida possono essere tradotti in KPI grazie alla matrice di Hasenauer.
Mariachiara Marsella
SEO & Digital Temporary Manager
Mariachiara Marsella
05 june
Data Analytics
Title Soon Online
Filippo Trocca
Head of Data & AdTech
Making Science
05 june
Coding Backend
Locking Bad: Optimistic vs Pessimistic Concurrency Control
Immaginate di essere Walter White, intento a gestire il complesso "business" della distribuzione di meth, con un team che lavora su diverse operazioni in parallelo. Ogni "transazione" deve essere gestita con precisione assoluta: un errore e tutto crolla, proprio come un database mal configurato. Questo talk esplora, in salsa Breaking Bad, come i meccanismi di locking nei database possono garantire che il "business" (o i dati) rimanga sicuro e coerente, nonostante l’accesso simultaneo da più utenti (o attori).
Riccardo Solazzi
Tech Lead
Revolt Srl
05 june
SEO
Title Soon Online
Mads Singers
Owner
Mads Singers Management Consulting
05 june
AI Plenary
The hidden infrastructure of effective AI implementations
We've moved past the era of simple prompts and into the age of sophisticated AI integration. Behind every successful AI system lies an invisible infrastructure of decisions that most organizations discover too late. This session maps the terrain beneath the surface - from the technical components to the interconnected web of data governance, integration architecture, and adoption dynamics that determine whether AI creates lasting value or expensive disappointment. From data preparation approaches that balance quality with speed to governance frameworks that enable rather than constrain, leaders and practitioners will gain practical insights for building AI capabilities that adapt and evolve with organisational needs.
Tey Bannerman
Digital Innovation Architect & Strategic Advisor
McKinsey & Company
05 june
Work, HR & Digital Skills
Postcard From Futures: un metodo per lo sviluppo dell’AI mindset
L’accelerazione delle tecnologie di AI e la pressione dei mercati stanno portando manager e team leader a interrogarsi su come approcciare la trasformazione dei processi aziendali e sviluppare le soft skill adatte a vivere il cambiamento. Orbyta Tech ha sviluppato un metodo che integra tecniche di Business Coaching e di Futures Thinking per avviare l'AI transformation a partire dal coinvolgimento delle persone e utilizzando strumenti di creatività come lo sketching e il text-to-image per lo sviluppo dell’AI mindset. Durante il talk sarà presentato il background teorico del metodo, case study concreti, le tecniche operative, la roadmap di co-design e le strategie di formazione per lo sviluppo dell’AI mindset a partire dalle quali orientale investimenti e ambizioni verso dei futuri in cui la tecnologia sia uno strumento di crescita e di generazione di valore.
Agnese Vellarr
Marketing Manager
Orbyta Tech
Eleonora Speziali
HR Manager
Orbyta Tech
05 june
Advertising
Title Soon Online
Manuel Lodi
PPC Specialist/Head of SEA
Studio Samo
05 june
Data Analytics
Analytics & AI per la Conversion Rate Optimization
Come utilizzare congiuntamente GA4, Clarity e AI per migliorare le performance di un business.
Enrico Pavan
Co-founder & President, Analytics & CRO Director
Analytics Boosters
05 june
Coding Backend
How to Turn Techical Debt into an Asset
What if you could 20x your productivity? If you write software, there is a way to ship faster, better code, that scales to millions of users. This way is making strategic decisions around your architecture and design, and if they create technical debt - something free now but that creates a cost for you in the future. In this talk, you will see how tech debt is a tool at your disposal, and how you can make the right decisions to ship 20 times faster.
Alessandro Maggio
Engineering Manager
AWS
05 june
SEO
More speeches soon online
Program in progress! Check back for updates
05 june
AI Plenary
Title Soon Online
Alessio Pomaro
Head of AI
Search On Media Group
05 june
Advertising
Title Soon Online
Ruben Runneboom
Co-founder & E-commerce / Google Ads (SEA) Specialist
Taskforce™
05 june
Social Media Strategies
More speeches soon online
Program in progress! Check back for updates
05 june
Influencer Marketing
Speeches soon online
Program in progress! Check back for updates
05 june
Future of Legal Tech
More speeches soon online
Program in progress! Check back for updates
05 june
Data Analytics
More speeches soon online
Program in progress! Check back for updates
05 june
Coding Backend
More speeches soon online
Program in progress! Check back for updates
05 june
AI Plenary
More speeches soon online
Program in progress! Check back for updates
05 june
E-Commerce & Retail
More speeches soon online
Program in progress! Check back for updates
05 june
GovTech
More speeches soon online
Program in progress! Check back for updates
05 june
VC & Open Innovation
More speeches soon online
Program in progress! Check back for updates
05 june
Content Creators
More speeches soon online
Program in progress! Check back for updates
05 june
Arena - Debate for Future
Debates coming soon
Program in progress! Check back for updates
05 june
Advertising
Title Soon Online
Alessandro Gasparotto
Senior Digital Advertising & E-Commerce Specialist
MOCA
Session for 06 june
01 january
Media & Journalism
Social Media & Fake News
Elvis Tusha
AI Consultant | Communicator
01 january
Video & Voice
Podcast Marketing: aumenta gli ascolti e monetizza
In questo workshop andremo a capire che cosa significa davvero “podcast marketing” e come il digital marketing applicato ai podcast permetta di aumentare gli ascolti del proprio podcast e migliorare così la propria brand awareness e posizionamento. Si parlerà di come funziona l'algoritmo di Spotify, come si possono aumentare gli ascolti grazie alla SEO e come un podcaster indipendente può entrare nelle classifiche nazionali dei migliori podcast. Si arriverà poi a mostrare i 5 metodi per monetizzare e guadagnare grazie ai podcast (adv, abbonamenti, sponsor, Patreon..) L'intervento si chiuderà con gli ingredienti di un podcast di successo.
Annalisa Terzoli
CEO & Podcast Producer
Vocal
01 january
AI Agents
Title Soon Online
Alessio Pomaro
Head of AI
Search On Media Group
06 june
Entrepreneurship
Work Life Integration (Title Soon Online)
Virginia Tosti
Co-Founder
start2impact
06 june
DevOps & Cloud
Title Soon Online
Nicola Cremaschini
Principal Technical Architect
Sky Italia
06 june
Social Adv
Speeches soon online
Program in progress! Check back for updates
06 june
VC & Open Innovation
Prova
Sonia Palomo
Director of Transformation
Paeque Tecnologico de Andalucia
06 june
Impact to Business
Speeches soon online
Program in progress! Check back for updates
06 june
Media & Journalism
Speeches soon online
Program in progress! Check back for updates
06 june
Tech for No Profit
Speeches soon online
Program in progress! Check back for updates
06 june
GovTech
Soon online
To be announced
06 june
VC & Open Innovation
Soon Online
Luca Iaia
Marketing Director
CNA - Confederazione Nazionale dell'Artigianato
06 june
GovTech
Title Soon Online
Nuccio Bovalino
Media Sociologist and Member
LERIS - Université Paul Valéry Montpellier
06 june
VC & Open Innovation
Soon Online
Mike Sigal
CEO
Sigal Ventures
06 june
VC & Open Innovation
Soon Online
Blanca Ribas Pombo
Nomadic Minds
Managing Partner
06 june
VC & Open Innovation
Soon Online
Enrico Cereda
Senior Advisor
Klecha & Co.
06 june
VC & Open Innovation
Soon Online
Federico Menna
CEO
EIT Digital
06 june
VC & Open Innovation
Soon Online
Marco Trombetti
Co-Founder and CEO
Translated
06 june
VC & Open Innovation
Soon Online
Łukasz Wąsikiewicz
General Partner
24Ventures VC
06 june
VC & Open Innovation
Soon Online
Virginia Tosti
Co-founder
Start2impact
06 june
GovTech
Title Soon Online
Michiel Sheffer
President
European Innovation Council Board
06 june
GovTech
Title Soon Online
Luigi Di Maio
EU Special Representative for the Gulf region
European Union
06 june
GovTech
Title Soon Online
Enzo Mazza
Consigliere delegato
FIMI
06 june
VC & Open Innovation
Soon Online
Jonathan Speed
Investor
Alchemist Accelerator
06 june
VC & Open Innovation
Soon Online
Anagh Singh
Founding Member
MountTech Growth Fund
06 june
VC & Open Innovation
Soon Online
Priyanka Ravala
Director
T-Hub
06 june
Digital Strategy
Speeches soon online
Program in progress! Check back for updates
06 june
VC & Open Innovation
Soon Online
Dan Radomski
Director
Centrepolis Accelerator
06 june
VC & Open Innovation
Soon Online
Amit Jain
Co-founder
Ashika
06 june
VC & Open Innovation
Soon Online
Anirudh Damani
Managing Partner
Artha Venture Fund
06 june
VC & Open Innovation
Soon Online
Nimrod Cohen
Managing Partner
Tau Ventures
06 june
VC & Open Innovation
Soon Online
Anvar Asanov
Advisor
Davidson
06 june
Startup
Speeches soon online
Program in progress! Check back for updates
06 june
Mainstage
Live Performance
06 june
Mainstage
Opening Ceremony
Day 3
06 june
Mainstage
Intel
06 june
Mainstage
Lotta alle mafie
Nicola Gratteri
Pubblic Prosecutor
Court of Naples
06 june
Mainstage
AI & Ethics Challenges
Francesca Rossi
AI Ethics Global Leader
IBM
06 june
Mainstage
Softbank
06 june
Mainstage
Surprise Guest
06 june
Mainstage
The WMF Innovation Awards
06 june
Mainstage
Title Soon Online!
Corrado Formigli
Journalist
La7
06 june
Mainstage
The State of AI in 2025
Nestor Maslej
Research Manager Human-centered AI @Stanford University
06 june
Mainstage
AI per la natura 4.0
Riccardo Valentini
2007 Nobel Pace Prize Winner
06 june
Mainstage
Closing Ceremony - WMF 2025
WMF - We Make Future
06 june
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
06 june
Ethics & AI
Man VS Machine: can we actually tell the difference between AI and human material?
Recent studies have revealed how we show different behaviours to chatbots that are more 'robotic' versus others that show more human features, but what does our brain see when we are faced with AI content? The skin conductance response (SCR) is an indirect measure of our nervous system's activation in response to a particular set of stimuli and has become a biological marker for attention, familiarity and emotive states. It displays pre-conscious activation, measure of a 'gut feeling', which has been used widely in consumer neuroscience to analyse how we instinctively respond to branded content and campaigns. We know that AI-generated stimuli can sometimes trigger the 'uncanny valley' feeling, but can our brains tell the difference between AI and human, where does it draw the line and how does this affect our behaviour when we are faced with it in marketing? In an attempt to answer these questions, Giulia ran a neuromarketing study measuring SCR when participants were watching AI and human generated content, and the preliminary results paint an interesting story about the future and ethics of marketing.
Giulia Panozzo
Neuromarketing Consultant & Trainer
Neuroscientive
06 june
SEO
Global Expansion with International SEO (Title Soon Online)
Kira Khoroshilova
Founder
Diary Of An SEO
06 june
AI Agents
Title Soon Online
Michele Pio Di Pasquale
Creative Technologist
06 june
AI Plenary
AI and the Future of Creativity
This talk examines the transformative role of articial intelligence in the eld of content creation, with a particular focus on media production processes such as scriptwriting, visual design, and animation. It aims to analyze how AI-driven technologies are now actively redening the paradigms of video production and lmmaking. By reshaping the ways in which content is conceptualized, developed, and disseminated, AI is positioned as a pivotal force in the evolution of contemporary media practices.
Jana El Messelmani
Digital Humanist | Founder, AI Initiative | Producer
Al Jazeera Media Network
06 june
Content Marketing
AI & Content for PMI
Miriam Bertoli
Digital & Content Marketing Strategist
Miriam Bertoli
06 june
AI Plenary
Arte e Intelligenza artificiale: sfide e opportunità
Chiara Canali
Art Curator
06 june
Ethics & AI
Biased AI=Biased society : Uncovering gender and racial discrimination in AI-based systems
While AI systems are rapidly transforming human life, there has been a growing concern for a decade on prejudices and systematic discrimination caused by those sociotechnical systems embedded in critical domains and education, criminal justice, healthcare, and social security/support. While society tries to proceed with the capabilities and limitations of AI to mirror societal biases into the monopolistic systems, the question is no longer "How to develop AI systems that are unbiased" but "Who decides about AI systems and data embodied into those models.". This speech will enlighten the critical questions around GenAI applications from a socio-technical perspective, debating about the data economy created in past decade, challenging the status quo, and the way next generations will be effected by it.
Gunay Kazimzade
Senior AI Consultant
Mercedes-Benz Consulting
06 june
Coding Frontend
Title Soon Online
Francesco Monti
Team Leader & Senior Frontend Engineer
Humans.tech
06 june
Ethics & AI
Building AI Products for the next billion users without internet access
I was privileged to build a product 4 years ago that impacted 22,000 small-hold farmers with little to no internet access in rural Africa. Whilst we build revolutionary products in our world today, however, the rural users seem left out. This speech is to give insights from my experience on how to build inclusive AI technology for the next billion users.
Seun Faluyi
Product Manager & Leadership Coach
Remerge
06 june
Coding Frontend
L'accessibilità web come rivoluzione aziendale
Scopri come l'accessibilità può trasformare la tua azienda: un viaggio attraverso le 10 regole d'oro per lo sviluppo di software accessibili e strategie concrete per integrarla nei processi aziendali. Esploreremo metodi, strumenti e approcci per rendere l'accessibilità un vantaggio competitivo.
Diana Bernabei
Accessibility Engineer & Founder
Inclusio
06 june
AI Plenary
How can AI help solve the global learning crisis?
In Sub-Saharan Africa, 9 out of 10 children are in what the World Bank defines as ‘learning poverty’ - in other words, they are unable to read a simple sentence by age 10. This is the heart of a global learning crisis, that will profoundly undermine the achievement of all of the UN Sustainable Development Goals. Generative AI is radically reshaping what’s possible in education, and is creating new, once-in-a-lifetime opportunities to tackle the global learning crisis. At AI-for-education.org, we’re working closely with the Bill and Melinda Gates Foundation and others to identify the most exciting new innovations, and support product developers, governments, tech companies and educators to equitably improve learning at scale in low-and-middle income countries. In this speech, I’ll share everything we’re learning about the potential of AI to transform education for the world’s most disadvantaged children, as well as the risks. I’ll cover the most exciting use cases we’re seeing, how we can determine which products will actually work to improve learning, and what still needs to happen if we are to realise the promise of AI to help ensure that every child receives a quality education.
Jared Lee
Chief Program Officer
AI-for-education.org
06 june
Video & Voice
SOS VIDEO! Il toolkit di sopravvivenza per brand e creator senza perdere tempo... e la testa
Scopri come bilanciare creatività ed efficienza utilizzando strumenti e strategie che facilitano la produzione di contenuti video di impatto per i tuoi canali social.
Sarah Pandolfini
Video Maker, Video Strategist, Creator
06 june
Book Presentation
Speeches soon online
Program in progress! Check back for updates
06 june
Entrepreneurship
More speeches soon online
Program in progress! Check back for updates
06 june
Content Marketing
More speeches soon online
Program in progress! Check back for updates
06 june
Brand
Speeches Soon Online
Program in progress! Check back for updates
06 june
Video & Voice
More speeches soon online
Program in progress! Check back for updates
06 june
SEO
More speeches soon online
Program in progress! Check back for updates
06 june
AI Agents
More speeches soon online
Program in progress! Check back for updates
06 june
DevOps & Cloud
More speeches soon online
Program in progress! Check back for updates
06 june
AI Plenary
More speeches soon online
Program in progress! Check back for updates
06 june
VC & Open Innovation
More speeches soon online
Program in progress! Check back for updates
06 june
Content Creators
More speeches soon online
Program in progress! Check back for updates
06 june
GovTech
More speeches soon online
Program in progress! Check back for updates
06 june
Arena - Debate for Future
Debates coming soon
Program in progress! Check back for updates
06 june
Ethics & AI
Artificial Intelligence + Oceanic Feeling. Un nuovo modo di pensare l'umanità
Salvezza o distruzione dell’umanità? Il dibattito attorno al tema dell’intelligenza artificiale spesso tende a irrigidirsi attorno a poli irriducibili, lasciando sullo sfondo il clima socioculturale del nostro tempo. Esiste quindi un modo diverso di guardare all’intelligenza artificiale? ODISSEA è un progetto dell’Università Ca’ Foscari di Venezia. Nasce nel 2024 con un doppio obiettivo: decodificare le tendenze culturali predominanti nella società contemporanea utilizzando gli strumenti delle discipline umanistiche e fornire un framework di riferimento alle imprese per aiutarle a operare con consapevolezza nel tempo presente. Attraverso un’analisi che spazia dall’arte alla letteratura, dal cinema alla televisione, dalle serie TV ai linguaggi pop fino ai casi più rilevanti dei brand che hanno segnato il modo di fare business, ODISSEA ha creato 3 modelli guida che mappano gli immaginari compresi tra gli anni Ottanta e l’attuale diffusione dell’intelligenza artificiale. Oggi l’AI rappresenta uno spartiacque, e leggere il suo avvento su scala globale alla luce dei modelli guida suggerisce un doppio scenario per il futuro. Nel primo la tecnica è interpretata come fine a se stessa, e in continuità con i primi due modelli prevalgono desideri di potenza e tendenze narcisistiche (cfr. The Techno-Optimist Manifesto di Marc Andreessen, il caso Elon Musk o il cosiddetto TESCREAL). Nell’altro scenario, sulla scorta del terzo modello, l’AI è intesa come uno strumento fondato sulla connessione tra le persone, come sostiene Jaron Lanier, al quale però manca ogni forma di coscienza (cfr. Federico Faggin). In questo contesto è l’intuizione artistica a segnare la strada da percorrere per affrontare le sfide del futuro. Si apre una riflessione inedita sul ruolo della collettività umana rispetto al potere dell’AI, che prefigura il definitivo superamento del singolo individuo e un nuovo modo di intendere l’innovazione.
Alessandro Cinquegrani
Professore ordinario di Letteratura italiana contemporanea
On March 18th, 2025, WMF - We Make Future, International Trade Fair on AI, Tech and Digital Innovation held AI for Future: an exclusive AI ecosystem event in Silicon Valley, the breathing heart of AI and innovation technologies.
Organized by Search On Media Group, the event took place at the Innovit spaces in San Francisco, with a program full of in-depth content all around the topic of AI: featuring talk sessions led by international experts, discussion panels with VCs and investors on the AI investment landscape and a step of the "AI 4 Future" Startup Competition.
"What better to say about WMF 2023 than this: I left more energized and pumped up than when I arrived! It was my honour to speak to such engaged, attentive audiences, to be asked such thoughtful questions, and to interact with the best and brightest of so many generations in one fabulous, three-day festival of ideas, business, and just plain fun!"
Jerry Kaplan
AI expert and tablet inventor
"I was thrilled to have the opportunity to speak at this year’s WMF and discuss trends in AI. It is so important to bring different stakeholders together and critically discuss the ways in which we as a society want to engage with new and emerging technologies. The WMF does just that."
Nestor Maslej
Research Manager Human-centered AI, Stanford University
"We Make Future featured a dazzling and delightful array of innovation, powered by creativity, technology, and a shared vision towards an extraordinary future together as a global community. The organization was exceptional, the content was absolutely superb - from the main stage, the salons, and open stages around the beautiful venue. I cannot wait for 2024!"
Rika Nakazawa
NNT Data
"The We Make Future 2023 in Rimini was a blast! This festival celebrates the boundless power of digital connectivity, fuels the flames of innovation, unearths the true potential of Marketing solutions, and empowers visionaries to shape our future. This year I had the honor of presenting a keynote on AI and decoding the future of Digital experiences. The organization was impeccable, the convergence of great minds between exhibitors, attendees and speakers was second to none and the variety of topics and initiatives make this a must-attend event for anyone looking for cutting-edge insights and an electrifying atmosphere!"
Monica Orsino
Microsoft
"Attending the We Make Future Festival as an exhibitor and coordinator of the Swiss-Italian Area was truly inspiring. The startups and their innovative technologies were showcased and the networking opportunities were exceptional, leaving me motivated and excited about the future of the Tech industry. Highly recommended!!"
Marianna Valle
Deputy Secretary General - Camera di Commercio Italiana per la Svizzera
"We're grateful for the opportunity to participate in the We Make Future Festival and Trade Fair. The event provided us with a platform to showcase our innovative solutions and introduced us to a vibrant community passionately striving to shape the future of tech and digital innovation. Thanks, WMF, for giving us the opportunity to connect, collaborate, and learn from other tech enthusiasts! The festival is a must-attend for startups seeking to stay ahead of the curve in an increasingly digital world!"
Tadeas Marek
CEO Boost.space
"We could not be prouder to have represented Egypt, Africa, and the Middle East at the biggest Startup event in the world, WMF - We Make Future, having been selected out of hundreds of startups from around the world and emerging as the top winner!"
Yalla
Finalist and Winner of the Startup Competition
"We were selected as one of 6 finalists out of 3000 applicants in the Startup Competition, an achievement that fills us with pride.[...] We want to express our gratitude to the jury and everyone involved in organising this prestigious event. We are always open to new collaborations and ideas that can help build a more sustainable future"
Cyrkl
Finalist and Winner of the Startup Competition
"We would like to extend our gratitude to the WMF - We Make Future team as well as congratulate all the exceptional start-ups who participated and inspired us throughout the contest"
Wallife
Finalist and Winner of the Startup Competition
Certified International Trade Fair
Attendees and International Delegations
from 90 Countries
Albania
Argentina
Austria
Belgium
Bulgaria
Canada
China
Croatia
Czech Republic
Denmarck
Domenican Republica
Egypt
Estonia
France
Germany
Greece
Hong Kong
Hungary
Ireland
Israel
Italy
Lebanon
Lithuania
Malaysia
Malta
Netherlands
Poland
Portugal
Saudi Arabia
Serbia
Slovenia
South Africa
Spain
United Kingdom
Spain
Sweden
Switzerland
Turkey
Ukraine
U.S.A
Companies at WMF
Official member of
WMF Media Partner
The Future is coming to Bologna
WMF 2024
Experience the International Trade Fair and Festival on Innovation
WMF 2024
Watch the Road to WMF 2024
WMF 2023
Best of WMF2023 - Relive the WMF We Make Future
WMF 2022
Interview with Robot Sophia on the Mainstage
WMF 2023
A glimpse of what WMF 2023 will be...Get ready!
WMF 2023
AI Global Summit
WMF 2022
The Italian Premiere of the Jet suit Flight Display at WMF
×
MAIN SPONSOR 2024
PREMIUM SPONSOR
SPONSOR
TECHNICAL PARTNER
MEDIA PARTNER
MEDIA SUPPORTER
Il WMF is part of the network of
JUNE 4 · 5 · 6, 2025 BOLOGNAFIERE WMF - We Make Future